Should I add videos first or articles?

Tejan Ausland's picture

When building a new website, we have a lot of content that we want to post. We have permission to use a variety of videos on our website, but our plan is to write detailed articles for every single one. 

The problem is time and priorities. As I see it, we have two ways of doing this:

  1. Add all the videos by themselves, and then go back one by one and write the articles for them.
  2. Add each one-by-one and only publish when we have both the video and the article.

The benefit of 1 is that we get a ton of content up quickly, but not as much detail as we want and some people may not realize we also write articles. We also won't get any SEO benefit since it would be the video only.

The benefit of 2 is that each article would be more detailed and reflect the true quality we are hoping to create, and help with SEO, but it takes a lot longer.

Which was is better?

FishermansFriend's picture

Quality

I would go for option two, to show the kind of quality content you want to publish, even if it takes a longer time. When it comes to SEO it takes time anyway, and if you dont wanna be known as just a video dump then slow and steady wins the race.

WisTex's picture

Your Videos vs. YouTube Videos

I agree with the previous post, although it makes a difference if the videos are from YouTube made by others, or if the videos are something you created (or had created) for your website. If the videos have your logo on it, or are white label, it will make a better impression than if you simply embedded videos from YouTube.

Writing the articles first will help you in several ways:

  • Search Engine Optimization (SEO):
    • Search engines understand text much better than video.
    • If the video appears elsewhere, Google may not rank you well, because it doesn't consider your page unique without additional content.
  • Allows you to say things that are not mentioned in the video.
  • If you are using someone elses videos, it demonstrates that you are not just posting videos, but create your own unique content.

Although I can understand why posting videos first would be appealing.

In our case, it's because of our name: "The Complete Hosting Guide." It's hard to be complete when you don't have anything up yet, so for some of the most critical sections, we obtained a license for certain how-to videos and posted them, with the intention of adding articles later. From the user's perspective, these particular videos are our own videos rather than just a repost from YouTube (although we have some of those too).

These videos we obtained may not give us much SEO power, but it will make it easier for our existing visitors to find what they are looking for. Once we have the basics down, we will write the aricles first. But for now, we'll fill out some of the sections with videos... focusing on videos we licensed, rather than random YouTube videos.

Scott M. Stolz
Complete Hosting Guide, Editor-in-Chief
WisTex, Director & CEO