When you are on Facebook as a page, there are limited ways to organically build or reach a target audience. Of course, every business wants to have their page set up and get it recommended instantly to everyone who is interested in their products. But is doesn't work that easily. Competition is high and content abounds in the social media sea.
The Edge Rank algorithm that Facebook uses to rank page and page content is set to allows a limited number of people to see your page.
Yet by understanding the signals that Facebook detects in order to know which pages are most relevant to a certain niche you can take advantage or organic Facebook searches, page recommendations and post views to increase your audience.
Read this post to learn more http://www.nightingaledigital.com/our-blog/social-media-marketing-in-ken...
- The author of this post works for or is affiliated with a company mentioned or linked to in this post.