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Ads Coming to IGTV: What It Means for Marketers and Creators

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s upcoming monetization program for IGTV and updated tools with special guest, Jenn Herman. We’ll also discuss […] The post Ads Coming to IGTV: What It Means for Marketers and Creators appeared first on Social Media Marketing | Social Media Examiner.

Keeping an SEO Checklist Can Help You Stay on Target

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Search Engine Optimization (SEO) is a popular topic, and for good reason. We all use search engines every day to help us find websites relevant to our searches. Naturally, if you have a website, you will want it to show up in those search results. SEO can help you make sure, at the very least, that your site (through code or content) will do no harm to your chances of ranking. But the job of creating good content, which is one of the most important ranking factors, is your main task. Continue reading Keeping an SEO Checklist Can Help You Stay on Target at InMotion Hosting Blog.

How Do IP Addresses Work?

HostGator Blog -

The post How Do IP Addresses Work? appeared first on HostGator Blog. IP addresses are a crucial part of how the internet works. Yet if you asked the average person you met on the street how IP addresses work, they’d probably have no idea. That’s because the role IP addresses play happens mostly behind the scenes, saving most internet users from ever having to worry about them one way or another. But anyone who wants a better understanding of how the internet—that thing we all depend on every day—functions, understanding how IP addresses work is a big part of it. And anyone who works in IT or a number of other internet-dependent fields is likely to encounter the use of IP addresses in their work. Knowing how IP addresses work could help you do your job better.  Here’s a rundown of everything you need to know about how IP addresses work.   What Is an IP Address? The IP in IP address stands for internet protocol. That term describes the set of rules or processes that determine how the internet works. In particular, it governs how data is sent over the internet from one device or network to another through a search engine.  The address part of the term is a little more straightforward. It’s the unique number used to identify every device and network that’s connected to the internet. Where your home address includes a street and a number, your IP address is usually made up of a string of numerals separated by periods. It’s easy to think of the IP address as your website’s destination for the traffic that’s coming to visit you. To see an example, you can look up what the IP address for the network you’re currently on looks like using HostGator’s IP lookup tool. For most of the people reading this, the IP address you see there will IPv4 (IP version 4), which means it’s four numbers, each between 0 and 255, divided by periods. But because there’s a limited number of addresses you can generate in that format and the internet is growing at an explosive speed, some IP addresses are now formulated using IPv6 (IP version 6). IPv6 addresses include up to 32 digits, combine alphabetical and numerical digits, and have sections separated by colons rather than periods. They look like this: 2001:0db8:85a3:0000:0000:8a2e:0370:7334.  In order for a visitor to find your website and not your competitors, you will have to have a unique identifier number. That’s where IP addresses come in. These decimal numbers are what keeps your website connected to the web and allow other computers, mobile phones, and other devices to communicate with one another. . How Do IP Addresses Work? For the internet to work the way it does, different devices and networks all need a way to communicate with one another. While we, humans, give our devices names (think: Suzy’s iPhone or Joe’s Computer) and use domain names to access websites (e.g., the machines we use to make those connections depend on IP addresses to identify each other. Every device that connects to the internet is hardwired to include TCP/IP (Transmission Control Protocol/Internet Protocol), the communication system that dictates all the rules and processes by which devices are connected to the internet and share data with each other. That’s their language, and these unique identifier numbers are a part of how they understand and communicate with each other.  When a person uses their computer to access a website, the device needs a way to understand where that website is and pull up all the component parts it’s made of. To do that, the computer communicates with its network router, which then connects to the server the website lives on in order to access the files that make up the website.  Each device involved in this process—the computer, the router, the server—has a unique IP address that the other devices depend on to recognize it. The machines know which website to pull up and which computer to deliver it to based on those IP addresses What Does An IP Address Tell You? IPv4 addresses are made up of a couple of parts that each communicate something specific. The first part identifies your network, while the second part is for your specific device or host. If you look at the IP addresses for different devices connected to your home network, you’ll notice that they’ll have the first part of the IP address in common. That’s because they’re all connected to the same router and thus share a public IP (more on that later).  How much of the first part of the address is devoted to the network address isn’t consistent. That part has to do with the classes of IP addresses that were set up in the early days of the internet to designate between network sizes. For class A IP addresses, only the first section of the four is devoted to the network; for class B ones it’s the first two; and for class C addresses, it’s the first three.  Your computer network is programmed to recognize which part of an IP address is for the network, and which is for the host using something called subnet masks. The different IP classes and subnets come more into play when dealing with really large networks. For most home and business networks, none of these details make much of a discernible difference in what your IP addresses will look like or how they’ll work.  How Are IP Addresses Assigned? At the highest level, IP addresses are assigned by the Internet Assigned Numbers Authority (IANA). The IANA allocates blocks of IP addresses to regional internet registries (RIR), who then divide those up between internet service providers, governmental organizations, schools, companies, and other institutions within their region.  For most home and business networks, you’ll be automatically assigned an IP address from the block of addresses the IANA allocated to your ISP. In most cases, they’ll provide you with a dynamic IP, meaning it won’t stay consistent. If you used HostGator’s IP tool above to see what your network’s IP address is right now, you may well find it’s something entirely different within a week. ISPs opt for dynamic IP addresses because it’s easier for them. They don’t have to make a special point of reconfiguring a network’s address every time a customer changes their location. Dynamic IP addresses have the added benefit of making your network more secure. Hackers will have a harder time slipping into your network if your IP address changes frequently.  Private and Public IP Addresses The IP address assigned to you by your ISP is your public IP address. That’s the one associated with your overall network. It’s sometimes described as your default gateway address, and it’s the address you’ll see associated with your router. Every network and device outside of your own network will recognize and track you via this IP address. It’s tied to all the internet activity that happens within your home or business. In addition to your main public IP address, every device connected to your router will have a private IP address. As discussed previously, these private IP addresses will generally all resemble the public IP address in the first part of the construction, with the last section being what makes each unique.  For example, if the public IP address for your network is, your private IP addresses might include,,, etc. Having a private IP address for each device is important so your router can distinguish them from one another.  In addition to the most obvious devices you use the internet on, like your computer and phone, every device that connects to bluetooth or uses smart technology will also have a private IP. That includes any bluetooth headphones, smart TVs, wireless printers, and smart lights—just to name a few examples of the kind of devices you may have on your network. Your router assigns each device a private IP automatically. You can also change the private IPs on most types of devices pretty easily if you so choose.  But generally, you won’t ever need to know or think about the private IP addresses on your network. The different devices will use their IP addresses to connect to and communicate with each other, but they’ll also have easier-to-remember names that either you created or that came supplied by the manufacturer (such as Suzy’s iPhone). Those will be what pops up in any situation you need to identify them.   What Is an IP Address Used for? The general answer is that an IP address is used to identify a specific device, website, or network when other devices need to connect or communicate with it. When it comes to specifics, what an IP address is used for depends on the type of IP address.  Private IP addresses are used to differentiate devices on one server. A router needs to be able to tell the difference between your computer and a pair of bluetooth headphones. And your headphones need to be able to recognize the phone you pair them with. Every time those different devices communicate with one another, they do so by recognizing each other’s IP addresses. Public IP addresses are used to identify a specific network. Even though they change regularly, your ISP is able to track the activities associated with your particular network based on your public IP address. This is how they’re able to identify and address instances of illegal online activity, such as downloading pirated material or sending spam emails.  The IP addresses of web servers are used to identify the websites stored on that server. They’re an important part of how your router and browser know how to recognize and pull up a specific website. For shared web hosting plans though, multiple websites will sometimes have the same IP address. In those cases, have no fear, your web hosting service provider will make sure each visitor is directed to the right website based on your domain name, which is what your visitors will be using to access the site anyway (only other machines use an IP address). How DNS Servers Work The domain name system (DNS) is an important part of how routers and browsers know how to translate domain names into IP addresses and vice versa. The DNS concept is often compared to a phone book—it’s the directory of which domain names are registered with which IP addresses. DNS servers are the technology that stores all those domain names and IP addresses and does the work of translating them for you. Your router will be configured to work with a specific DNS server (or a couple), probably whichever ones your ISP defaults to using. It’s just one more step in the communication process across machines that keeps the internet working the way we all want and need it to. Your device sends a message to your router about what website you want to see via your browser, the router connects to the DNS server, which translates the domain you entered into an IP address, which connects you to the specific website you seek and—voila!—you see this web page.  And with internet and website speeds where they are for most consumers today, all of that happens within a split second. And notably all of it occurs in the background, where you don’t have to worry about it. In Conclusion: What IP Addresses Mean for You If you’re a casual internet user (or even a frequent internet user, like most people are today), how IP addresses work doesn’t mean anything significant for what your day-to-day browsing looks like. All of these systems of communication are set up to work seamlessly behind the scenes, while you go about using the more consumer-friendly interfaces and processes that have been set up for humans.  You can name your internet-connected devices with names that will be easy for you to remember and identify. And when you set up a website or go to visit one, you’ll use a domain name that’s intuitive and much easier to remember than a string of numbers. But for some people who do work on the more technical side of things, understanding how IP addresses work is an important part of keeping things running smoothly for the rest of us.  If you’re a HostGator customer and want to understand more about your website’s IP address, you can learn about how to find and use the IP addresses associated with your account here. Find the post on the HostGator Blog

YouTube Stories: Success Tips From a Top YouTuber

Social Media Examiner -

Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast. Evan is a successful YouTuber with […] The post YouTube Stories: Success Tips From a Top YouTuber appeared first on Social Media Marketing | Social Media Examiner.

Bringing the Best Developer Tools to the Best Platform for WordPress

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As a technology company that helps customers win online, WP Engine strives to delight developers by providing them with the best platform for building and maintaining WordPress sites. This takes shape in a number of ways, like providing customers free access to the Genesis Framework and StudioPress themes or supporting different developer workflow methods that… The post Bringing the Best Developer Tools to the Best Platform for WordPress appeared first on WP Engine.

How IP Addresses Are Tracked

HostGator Blog -

The post How IP Addresses Are Tracked appeared first on HostGator Blog. Want to find out what your public IP address is? At any given time you can easily check it using HostGator’s IP address tool, or one of a variety of other websites. Calling it a “public” IP address isn’t just talk—it really is easily accessible information.  On the one hand, it’s nice to know that it’s easy to learn your current IP address any time you need to know it. On the other, in an era with lots of online privacy issues, knowing your IP address is readily available to so many sources may be concerning. You may wonder who else can find this information, and what they can do with it. If you’re worried about how IP address tracking works and what it means for you from a privacy perspective, we’ve collected all the most important details you need on the topic.   What is an IP Address? To start, you need to know what an IP address is. IP stands for internet protocol, which is the set of processes that dictate how information is shared across the web. If you’ve ever wondered how one machine knows how to connect to another and what information to share with it, all internet-connected devices use the internet protocol for that. That, in a nutshell, is how IP addresses work. Devices that use the internet are all programmed to follow the internet protocol so they know how to interact with each other and keep the internet functioning the way we need it to. For different machines and networks to effectively communicate with each other via the internet protocol, they need a way to identify one another. For that, each device has an IP address. In most cases, IP addresses are a string of numbers separated by periods. If you used HostGator’s tool to learn what yours is, you probably saw an IP address that fits this description and looked something like: That’s your network’s address. Anytime you send an email or visit a website, that’s how the machines your network communicates with will see you. And that last part is what makes some people uncomfortable. What exactly do we mean when we say that other devices and networks can see you (or at least your IP)?  How Are IP Addresses Tracked? Every time two devices connect to one another using the internet protocol, they have to acknowledge each other. In internet parlance, this is generally described as “shaking hands.” Your IP address needs to let the device at the other IP address know where to send the information that’s being requested. That hand shake is how IP addresses are tracked. For example, when you’re trying to visit a website, your network sends out an information packet that includes your IP address and port number. Then the server that hosts the website you’re seeking accepts the packet, learns what network is asking for access, and knows where to send back its response in the form of all the files that make up the website.  That website and the server it’s on now know your IP address has visited. And your internet service provider (ISP) also has a record of that visit. In most cases, that’s where the tracking stops. A random person curious about your internet history won’t be able to find out what websites you’ve visited just based on knowing your IP address. But ISPs keep a record of IP address activity, which means that, in rare cases, they can share that information with others. And while your IP address only provides limited information to the servers your network communicates with, it does give them some data about you.   3 Reasons to Track an IP Address Why does anyone have to track your IP address to begin with? Why can’t you just browse the internet in peace with total privacy? For the most part, your IP address’s activity is your business alone, assuming no one’s looking over your shoulder or checking the browser history on your device.  But there are three main instances where that information will be used or accessed by a third party.  1. Legal Concerns IP addresses are how we as a society identify people who commit illegal activities online in order to hold them accountable. This ranges from small offenses to large. When someone downloads media or software illegally, the company that holds the copyright can find out and track the action to a particular IP address. They don’t know right away it’s you, but they can find out which ISP owns the address and send them a threat to pass along to you. Because your ISP has a record of which IP address was assigned to you at a given time and the activity tied to it, they’ll know who to blame for the offense. IP addresses are also used in identifying the offenders behind spam and phishing emails. Email clients and email marketing software platforms keep a record of which email addresses look like spam based on the content of the email and subject line, as well as when recipients click on that “mark as spam” button. While they don’t have the power to find the individuals behind the email address, they can add the IP address it came from to a blacklist to keep the emails from that address from reaching people’s inboxes in the future.  While that’s a useful tactic to protect all of our inboxes from the thousands of spam emails that go out on a regular basis, it can have an unintended side effect. Because ISPs generally provide customers with dynamic IP addresses, meaning they change regularly over time, there’s always a risk that someone with a newly assigned IP address will be stuck with the consequences of the behavior of the guy who had it last week. It doesn’t happen often though, and it’s a problem easily fixed by changing your IP address. And of course, there’s the occasional bigger criminal offense that triggers use of an IP address to identify someone. If a person sells or distributes something illegal online or talks about committing a crime on an online platform, law enforcement can demand their personal information from your ISP. Again, as with these other cases, a cop or lawyer won’t be able to tell just from your IP address who you are or where to find you. They’ll have to take the extra step of going through your ISP. But if someone’s suspected of a serious enough crime, ISPs are likely to cooperate and hand over that information.  It’s worth noting here that while tracking an IP address linked to illegal activity can eventually lead to someone learning the name and address of the person behind the computer, it’s not information your ISP will hand out lightly. Most internet service providers have strict privacy rules they abide by, so the average person asking for information is unlikely to be successful. But a law enforcement representative or copyright lawyer that comes equipped with evidence will be treated differently.   2. Marketing In some legal cases, an IP address can be tracked back to a specific individual. When it comes to marketing uses though, IP tracking is more anonymized than that. Marketing and analytics software includes the capability to track the location data of IP addresses and provide that data to website owners.  So when your IP address contacts a server to access a specific website, the website can track where the visitor is coming from. In real time, that information can be used to personalize the page you see. For example, when you visit the website of a national movie theater chain, often the page will automatically detect where you’re coming from and provide showtimes for the closest theater location. In addition, that information will be saved and provided to the website owner through tools like Google Analytics. They won’t know your name and home address or anything like that, but they’ll be able to see that they got a website visitor from your city.  If the website uses cookies, which are packets of information that track and collect additional information on your website behavior, they’ll also be able to connect your visit to other data about you. For example, they can see if you’re visiting the website for the first time or if you’re returning, and which specific pages you visited.  The IP address alone isn’t enough to do this; it has to work in connection with cookies. But many of the websites you visit will be set up to use cookies for this kind of tracking. Due to recent legislation, you’ll generally know if a website you visit uses cookies, since they’re required to provide a message telling you so.  If you see ads for websites you’ve visited before following you around the web, that’s the result of cookies tracking your internet activity. While your IP address provides information about your location, it’s the cookies that provide websites and advertisers with more details about your specific online behaviors. 3. Scam Detection Consumers aren’t the only ones who have to worry about online scammers. Many credit card companies and eCommerce businesses now use security software to help spot purchases that are likely fraudulent. If someone makes a large purchase, the software can flag it to be reviewed before it goes through. If the purchase is coming from a different location than where the credit card owner lives, they may check with the owner before processing it. This is another case where IP address tracking won’t point anyone back to you as an individual, but can help companies learn valuable information about you based on location. The fact that IP addresses provide generalized location data (usually based on where your ISP is located) can help protect you, your credit card company, and the vendors you do business with from costly fraudulent purchases.  IP Address Information: What Can Someone Learn? In most cases, the information someone can learn based on your IP address is limited. They can find out your city, your zip code (or one nearby), and the area code associated with the area. They can see what internet provider you use, and whether the IP address is on any blacklists. In order to gain any more personal details than that, they would need to go through your ISP, which is only likely to provide your details if a lawyer or law enforcement agent provides them with evidence your IP address was linked to a crime. So most people don’t have to worry about their IP address leading any online strangers to your location.  How Can I Keep My IP Address from Being Tracked? We’ve established that people generally won’t be able to find out personal details about you from your IP address beyond your general location. But if you’re uncomfortable with them even knowing that much about you, or if you don’t like the idea of your internet activity being traceable back to you, you have some options for shielding your IP address. Invest in a VPN Service. A virtual private network (VPN) is a paid service that will mask your IP address when browsing the web. It encrypts all your internet activity and shields sites from recognizing your geographic location. A VPN service comes in handy for anyone concerned about internet privacy, or those looking to get around geographic restrictions for accessing a website.  A VPN can ensure your personal data stays secure when you’re using public WiFi networks, such as at coffee shops or the airport. It can also keep your general geographic location hidden, if you’re worried about stalkers or just want that extra level of security when browsing on a search engine. And it can ensure you’re still able to watch your favorite show on Netflix, even when you’re traveling out of the country.   Use a free proxy server. VPNs don’t come for free, so if you want some level of protection from IP website tracking, but don’t want to spend any money, another option is a proxy server. A proxy server obscures your IP address by using a middleman IP it shows up as instead. It’s not as secure as a VPN, since it doesn’t provide encryption for your data, but it does keep your IP address from being accessible to your average website user.  Set up Tor.  Tor is a free, open-source browser add-on that will bounce your internet connection off several different nodes each time you access a website to make your original IP address nearly impossible to trace. It’s not quite as secure as a VPN, as you’d expect from a free service, but it provides an extra level of encryption and anonymity.  IP Tracking (Usually) Won’t Hurt You Privacy concerns in the internet era are absolutely real and valid. But IP tracking is fairly low on the list of things you should be worried about. The generalized geographic information people and websites can access via your IP address usually isn’t enough to do you any real harm. There are more important cybersecurity issues to keep an eye out for, such as whether the websites you visit use https—meaning they offer the proper encryption to keep your data safe— and knowing how to spot phishing emails.  Understanding how IP addresses work makes you a more informed internet user. But it’s one aspect of using the internet that shouldn’t keep you up at night. Find the post on the HostGator Blog

Better Together: WP Engine and Flywheel Make Local and Genesis Products Available to All Customers

WP Engine -

AUSTIN, Texas — Feb. 13, 2020 –  WP Engine, the WordPress technology company, announced today two updates to simplify the workflow of developers and enable them to create world-class digital experiences. Starting today, Local (formerly Local by Flywheel), will connect directly to the WP Engine WordPress Digital Experience Platform (DXP). Additionally, Flywheel customers will now… The post Better Together: WP Engine and Flywheel Make Local and Genesis Products Available to All Customers appeared first on WP Engine.

Dedicated SSD Server is Now Live!

HostGator India Blog -

With just about 2 months into 2020 and we’re excited to fulfill our promise of bringing you SSD Dedicated Server Hosting on our platform!  HostGator’s Dedicated Server SSD (Solid State Drive) Hosting amps up the performance with SSD drives, high memory variants, new generation Intel Xeon D 2141 I processors, all this with instant provisioning […]

Celebrating Black History Month with WP Engine Represents

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At WP Engine, we’re committed to providing an inclusive environment where a diverse set of people can come together, be their authentic, whole selves and do their best work. This is made possible through our core values and our Open Doors pillar, which supports WP engine’s Employee Resource Groups (ERGs) that are aligned with the… The post Celebrating Black History Month with WP Engine Represents appeared first on WP Engine.

How to Install WordPress Plugins

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The post How to Install WordPress Plugins appeared first on HostGator Blog. WordPress is an incredibly flexible platform. This flexibility is the reason it can be used to build massive sites like TechCrunch and The New Yorker, all the way down to brand new blogs with nothing more than a handful of posts. WordPress is versatile and can be used to build any style of website you desire. The key to this flexibility and customization lies in your theme choice and plugin selection. Your theme sits on top of the WordPress CMS and will provide you with your initial set of customization options. You use WordPress plugins for further customization and to add new features to your site. Below you’ll learn about the ins and outs of WordPress plugins, and how to tell if a plugin is high-quality (and worth installing). Finally, we’ll walk you through a few different ways you can install WordPress plugins on your site.  What Is a WordPress Plugin? Essentially, a plugin is a piece of software that you can add to your WordPress site. There are thousands of different plugins you can choose from. Some add new features, while others help with designing your website, adding social sharing functions, improving SEO, integrating your email list, and a lot more. Plugins are written in the same code that powers WordPress, so they integrate seamlessly with your site. This makes it incredibly easy to add new features to your site without having to touch a single line of code.  There are thousands of free plugins for you to choose from, and hundreds of premium plugins that can take this functionality even further. You can probably get by with a handful of free plugins, but premium plugins will usually come with additional advanced features, high-level support, and a lot more.  When installing a plugin on your site, you should always ask if it’s essential. By installing too many low-quality plugins, you run the risk of slowing down your site and leaving it open to security holes. We cover this more in-depth below.  How to Find WordPress Plugins A simple Google search of “WordPress plugins” will give you millions of results to search through. But going through plugin overwhelm isn’t fun for anyone. Instead, use the tips below to quickly find the exact kind of plugin you’re looking for, every time.  1. Use the WordPress Plugin Repository The WordPress plugin repository is the holy grail of WordPress plugins. No matter what kind of plugin you’re looking for you’ll find it listed here. All you have to do is search for the type of plugin you’re looking for, and you’ll have a wealth of options to choose between. For example, here are the results when we search for “SEO”: You can also search for plugins by keyword, top downloads, ratings, and more. Keep in mind when looking for plugins here, the higher the star rating and the more websites it’s installed on, the better. This means that it’s currently functioning great across a high volume of sites.  However, don’t let this be your sole metric to judge the quality of a plugin, as you might pass up some incredible plugins that are brand new. 2. Look Through Plugin Roundups When looking for plugins, Google can be your best friend. The key is to get specific with your search. For example, let’s say you’re a photographer who’s looking for the best plugins to install on your site. Head over to Google and type in “best WordPress plugins for photographers,” and you’ll see results like this: By combing through a few search results, you’ll have a handful of quality plugins you can install on your site.  If you’re looking for a more basic list, then go for popular WordPress plugins. This will help to lay a solid foundation for your site, which you can then build on with niche-specific plugins. The resources below are a great place to start: 24 Must Have WordPress Plugins for Business Websites in 201950 Best WordPress Plugins For 2019 (Across 10 Different Categories)The Top 15 Most Popular WordPress Plugins You’ll even find a handful of specific WordPress plugin roundups here on the HostGator blog: 5 Best WordPress Email PluginsTop 5 WordPress Portfolio Plugins5 Best WordPress Security Plugins 3. Use High-Quality Plugin Marketplaces Beyond the official WordPress plugin repository, you can also search for plugins on several quality plugin marketplaces. This is a great way to find premium WordPress plugins.  One of the biggest is CodeCanyon. They currently have over 7000 different premium WordPress plugins. If you’re looking for a premium plugin, then this is a great place to begin your search.  It operates similar to the WordPress plugin repository. You can filter by category, price, stars, reviews, and a lot more.  Beyond looking through marketplaces, you can also use quality sources as a vetting mechanism. For example, since WordPress is so popular, there are many sites dedicated to helping you get the most out of WordPress.  Just like searching for plugin roundups in the tip above, we can use the search function at WordPress-related sites to find what we’re looking for.  For example, head over to WP Beginner and search for “SEO plugins”, this will give us a few posts we can look at which will provide us with some plugins to consider installing: Many WordPress theme developers share their own plugin recommendations, including Elegant Themes, StudioPress, ThemeGrill, and Themify. If you’re using a WordPress theme from one of these providers, check out their blog for suggested plugins they’ve tested and confirmed will work well with your theme. How to Ensure You’re Only Installing Quality WordPress Plugins If you’ve gone through all of the resources above, then you probably have a ton of WordPress plugins you’re thinking of installing. But, keep in mind that when installing WordPress plugins, quality matters more than anything. The number of plugins you install won’t impact your site, as long as they’re all high-quality. For the sake of example, we’re going to be using the plugin data from the WordPress plugin repository. However, you can use the same general principles when evaluating plugins from other sources. Here are a few factors to compare when you’re considering installing a plugin: 1. Plugin Rating On the right-hand sidebar of the plugin page, you’ll find the star ratings. Five stars are the highest, and one star is the lowest. This will give you a consensus of what people think of the plugin.  The more stars a plugin has, the better, but some plugins are so new that people might not have had the chance to rate the plugin yet.  2. Plugin Reviews You can view individual reviews of the plugin by clicking on the respective star rating. For example, when you click on the five-star section, you’ll get reviews of everyone who rated the plugin five stars, as shown below: It can be helpful here to check out the negative reviews as this might tell you issues that others have had with the plugin. However, take the negative reviews with a grain of salt as some people might not have been able to get the plugin to work on their site.  3. Updates and Number of Installs Other useful information you’ll find on the right-hand sidebar includes the total number of installs and how frequently the plugin is updated. The total number of installs will tell you how popular the plugin is. If a large number of people have the plugin installed on their site, you can bet that it’s a quality plugin.  Also, make sure that the plugin is updated frequently. The WordPress core is updated consistently, which means your plugins need to be updated as well. Otherwise, you run the risk of leaving open security holes and having plugins that don’t work correctly with your site.  4. FAQ/Tutorials/Support In the plugin description, look for additional walkthrough, tutorial, and FAQ information. This information will help you set up the plugin correctly and answer any questions you might have. If a plugin doesn’t have this information, you might want to pass on the plugin. Otherwise, if you run into any issues with the plugin, you’ll be left on your own.  5. Support Team On the right-hand side, you’ll also be able to view the level of support offered by the plugin’s developer. You’ll be able to see the support threads and how frequently the support requests are resolved.  Ideally, you’ll be looking for a plugin where the developer is active in the support threads. For premium plugins, dedicated support is typically provided via other means.  How to Install WordPress Plugins Now that you have a list of quality of plugins that you’re ready to install it’s time to show you how you can install them. Like most things WordPress, there are multiple ways to complete a task, so below, you’ll find two different methods for installing a plugin on your site.  1. Install From Your WordPress Dashboard The simplest way to install a plugin on your site is by using the search feature within your WordPress dashboard. However, keep in mind that this only works for free plugins that are currently listed in the WordPress plugin repository. First, you’ll need to login to your WordPress admin area. If you’ve never done this before, then you’ll need to login via a link that’ll look like this, Then, enter your username and password. You should have received this once WordPress was installed on your site. Your WordPress dashboard should look similar to the image below: Now, navigate to Plugins>Add New on the left-hand sidebar. On the next screen, you can search for plugins by typing the name of the plugin into the search bar, or type in a keyword to get a list of plugins to browse through: Now, we’re going to install a SEO plugin. We want to install Yoast SEO, so we’re going to click ‘Install Now.’ Once the plugin is installed, the button will change to ‘Activate,’ click this, and now the plugin will be active on your site. You’ve installed your very first WordPress plugin, congratulations! 2. Download and Upload to Your Site This second method is for plugins that aren’t listed in the WordPress plugin repository. But, don’t worry, the approach is just as simple. The first thing you’ll need to do is download the plugin. This will be a zip file like ‘’ Make sure you don’t unzip the file you’re going to be uploading the plugin as-is. Now, head over to the same plugin screen via Plugins>Add New. At the top of the screen, you’ll see a button at the top titled ‘Upload Plugin,’ click this. Now, all you have to do is select the plugin that you downloaded, click ‘Install Now’, and WordPress will install the plugin for you.  Your final step is to click ‘Activate Plugin’ once it has finished uploading, and that’s it! Now you’ve mastered two ways to install any WordPress plugin to your site. These two approaches will let you install any WordPress plugin on your site, from free to premium plugins. There are a few additional methods of installing a WordPress plugin on your site, like using WP-CLI and uploading plugins via FTP. However, these approaches are much more technical and won’t be used by most people, unless you’re managing multiple WordPress sites at once. The two methods highlighted above will be more than enough for 99% of website owners.  Ready to Install Your WordPress Plugins? Hopefully, by now, you know exactly how to install WordPress plugins on your site. Once plugins are installed, you’ll be able to configure them and modify the settings. This will be different depending on the plugin you’ve installed. Some will create a menu item on the left-hand side of your WordPress dashboard while others will be listed under existing menu items like Settings or Appearance.  Finally, remember only to install quality WordPress plugins on your site, and keep them up to date. Regularly log in to your WordPress dashboard to ensure your plugins, theme, and WordPress core are always running on the latest version.  Find the post on the HostGator Blog

How to Advertise on Quora

Social Media Examiner -

Looking for a new online source of leads and customers? Have you considered advertising on Quora? In this article, you’ll learn how to discover if your audience is on Quora and how to run Quora ads to reach them. Why Marketers Should Consider Quora Ads Depending on your company’s sales cycle, you may need to […] The post How to Advertise on Quora appeared first on Social Media Marketing | Social Media Examiner.


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