Industry Buzz

Social Media Use Surges: How Marketers Should Respond

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format […] The post Social Media Use Surges: How Marketers Should Respond appeared first on Social Media Marketing | Social Media Examiner.

WordPress 5.4 RC5

WordPress.org News -

The fifth release candidate for WordPress 5.4 is live! WordPress 5.4 is currently scheduled to land on March 31 2020, and we need your help to get there—if you haven’t tried 5.4 yet, now is the time! You can test the WordPress 5.4 release candidate in two ways: Try the WordPress Beta Tester plugin (choose the “bleeding edge nightlies” option)Or download the release candidate here (zip). For details about what to expect in WordPress 5.4, please see the first release candidate post. Plugin and Theme Developers Please test your plugins and themes against WordPress 5.4 and update the Tested up to version in the readme to 5.4. The priority in testing is compatibility. If you find issues, please be sure to post to the support forums so we can figure them out before the final release. The WordPress 5.4 Field Guide is also out! It’s your source for details on all the major changes. How to Help Do you speak a language besides English? Help us translate WordPress into more than 100 languages! If you think you’ve found a bug, you can post to the Alpha/Beta area in the support forums. We’d love to hear from you! If you’re comfortable writing a reproducible bug report, file one on WordPress Trac, where you can also find a list of known bugs.

Tools of the Trade: Supporting your cPanel

cPanel Blog -

As a customer and partner, you have multiple ways to receive our help and support at any time, from anywhere. You have the power in your hands to obtain the knowledge and expertise necessary for your business to continue successfully without interruption. cPanel & WHM is a robust assortment of tools with a variety of applications for their use. These tools are widely used and adopted, and there are a lot of resources available. That means ...

Forget Slowing Down: It’s Time to Accelerate Your Digital Business

WP Engine -

As we all grapple with uncertainty and adapt to a changed marketplace, one thing remains clear: your business can’t afford to slow down.  Restaurants are moving quickly to establish online ordering and delivery services, gyms and yoga studios are racing to post online at-home workouts, and conferences and events that haven’t been canceled are going… The post Forget Slowing Down: It’s Time to Accelerate Your Digital Business appeared first on WP Engine.

How to Improve Your Online Store Navigation for a Better Customer Experience

HostGator Blog -

The post How to Improve Your Online Store Navigation for a Better Customer Experience appeared first on HostGator Blog. Want more customers to buy from you? Help them find what they’re looking for fast. Today’s customers expect a frustration-free experience when they search for products in online stores. Sixty-five percent of them say finding stuff fast is their top priority when buying online. But many stores—even those with websites that cost millions to build—aren’t giving shoppers what they want.  The solution? Better site navigation and product search tools. Before you yawn, consider what the Baymard Institute learned when it tested user experience with the product listings and filtering functions on 19 eCommerce websites: “Despite testing multimillion-dollar sites, more than 700 usability issues related to product lists, filtering and sorting, arose during testing.” That’s an average of 37 ways to frustrate customers on each of the sites they tested. And when customers get frustrated, they leave. Baymard’s testing found that eCommerce sites with “mediocre product list usability” had abandonment rates ranging from 67% to 90%.  However, sites that were just a little bit better at helping customers find what they wanted had much lower abandonment rates, ranging from 17% to 33%. This is good news for smaller online stores, because clearly, a huge budget doesn’t guarantee a good product search experience.  What do you need instead? A good understanding of how customers look for products in online stores now is the place to start. Then you’ll know if you need to reorganize your product categories and add new tools to your site.  How Online Shoppers Search on eCommerce Sites Today Back in the olden days of the internet, product lists, menus and category tabs were the primary ways to find specific items. This was fine on a desktop, and there was a novelty factor to online shopping that made it kind of fun to see how categories and lists were set up.  Lists and categories are still useful, but a store that only offers those navigation tools is going to lose customers. What changed? Smartphones, for one. Mobile screen sizes required an alternative to scrolling through sidebar lists and product filters. The other big change is that eCommerce companies like Amazon poured resources into developing new ways to search in their store, and customer expectations for speed and convenience have been rising ever since. Shoppers now expect easy mobile site navigation. And some would rather use a search bar, voice search or a virtual shop assistant to find what they want. Here’s a quick example of how many ways customers can search a store now. Every element at the top of Amazon’s mobile homepage offers a different way to search, including a “hamburger” menu icon to browse categories.an Alexa icon to tell the virtual assistant to find what you’re looking for.a cart icon to see what’s already in your basket and what you’ve saved for later.a search bar that uses text or voice input and offers autocomplete suggestions, even if you misspell a word.a camera/code scanner icon for image and code searches.tabs for browsing popular categories. Not every online store can offer all these options. But remember, even small improvements can keep more customers on your site. Let’s explore ways you can make your product search and navigation better.  Categories, Menus, Product Lists and Filters for Your Online Store The product category tabs on your desktop site should guide your customers toward your most popular items as well as to your top-level product categories.  For example, Nordstrom’s category tabs include designer collections, sale items and brands even though those could be included as subcategories within the women, men and kids categories. But customers who like specific designers and brands, plus those who love deals, are more likely to shop if they can go right to the good stuff from the homepage. The same principle applies to your category menus.  See how new markdowns are the top menu item for Sales subcategories? Nordstrom wants frequent bargain hunters to be able to check out fresh items fast. If you have a lot of products, filters can help shoppers narrow their choices to a manageable number, although many customers now like to get relevant results faster in the search bar, which we’ll talk about below.  eCommerce platforms include basic navigation functions that let you set up categories and filters. But to help your customers find things faster, you may want to add layered navigation.  For example, WooCommerce’s Ajax-Enabled, Enhanced Layered Navigation extension gives you granular filter options like color swatches and size selections. Ajax Layered Navigation for Magento 2 lets you include an “add to wishlist” function on your menus. It also updates pages as shoppers apply filters without reloading the entire page, so customers can see their filtered results faster.  Search Bars on eCommerce Sites Your store needs to have a search bar, but not just any search bar. WordPress offers one for its sites, but there are more feature-rich options available for eCommerce platforms.  Why upgrade from the built-in search function? Because customers say relevant results are the most important part of a store’s on-site search, according to a survey by Digital Commerce 360 and Bizrate Insights. A search tool designed for your eCommerce platform can show customers what they’re looking for in ways a basic search can’t–and make them more likely to buy. Features to look for in an on-site search tool are:  Autocomplete suggestions.Rich search results with product suggestions and thumbnail images.Compensation for misspellings.AI-driven personalized search results.  Magento 2 users may want to try Fast Simon’s free Instant Search +, which also automatically generates product filter options based on search queries. For WooCommerce users, the Advanced Woo Search Plugin from Illid offers similar features. Its pro version can display stock status in search results and lets shoppers add items to their cart from search results. Chatbot Assistants for Product Search A chatbot “shop assistant” can help your customers find the exact product they need from your store, or it can offer them options. For example, if you’re looking for a blue T-shirt, a good chatbot assistant can show you several options with links to their product pages. It can learn to recognize customers and their shopping preferences for more personalized service with each visit. For WooCommerce users, the AcoBot AI Chatbot plugin for WordPress is an option worth trying. WP-Chatbot for Facebook Messenger is another option that works with multiple eCommerce platforms.  As you test out different options for improving your site navigation and search, remember to track your conversion and abandonment rates, and listen to customer feedback, so you can see which changes deliver the best results.  Want to learn more about improving customer experience in your store? Check out our 10-step guide to website usability testing. Find the post on the HostGator Blog

Creating Social Videos That Grow Strong Connections

Social Media Examiner -

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned video marketing expert and founder of […] The post Creating Social Videos That Grow Strong Connections appeared first on Social Media Marketing | Social Media Examiner.

Resources to Help You Navigate the Challenges of Today's Job Market

LinkedIn Official Blog -

The global economy has been shaken by the COVID-19 outbreak, leading to an increase in people applying for unemployment. As companies from a wide-range of industries experience a decline in hiring, people looking for a job are coping with uncertainty, assessing options, and fine-tuning their career search strategies in the face of a tough job market.  To help make this easier, we’re providing a free learning path of 12 courses to help you navigate these challenging economic times. Whether... .

Essential Website Elements that Increase Online Profits

InMotion Hosting Blog -

It’s no secret that your website is a great tool to generate more leads and profit for your business. However, bad web design and a cluttered layout can hurt your digital marketing efforts. In addition, omitting elements like a call to action (CTA) or a contact form can stunt your online growth and revenue. Why create a website if you’re not going to optimize it for business growth?  This article will guide you through essential website elements that increase online profits for small businesses. Continue reading Essential Website Elements that Increase Online Profits at InMotion Hosting Blog.

Create with confidence — and better blocks

WordPress.com News -

In the last few years, the teams working on the block editor have learned a lot about how people build sites now and how they want to build sites in the future. The latest version represents the culmination of these discoveries, and the next stage in the editor’s evolution. With better visuals and more advanced features, it’ll keep designers, developers, writers, and editors productive and happy, and — tension-building drumroll — it’s in your editor right now! What’s new With a comprehensive visual refresh, a plethora of new features, and dozens of bug fixes, the new block editor comes with a lot to unpack. What follows is just a small (but delectable) sample of the many ways we’ve upgraded your editing experience. (You can get the full list of goodies in the release notes.) We hope you enjoy. A revamped editor UI The first thing you’ll notice is the slick UI. Buttons, icons, text, and dropdowns are all sporting a contrast boost, with bolder colors and more whitespace between buttons, text labels, and menu items. The new block editor’s UI As you navigate through the editor’s menus, individual items are clearly highlighted, allowing you to quickly identify what you’ve selected. Active menu items have distinct highlights The block toolbars are now simpler, displaying the most commonly-used features. For example, paragraph blocks show only bold, italic, and link formatting buttons. You’ll find all the extra options in the dropdown menu. The block toolbar options are simpler and uncluttered What’s more, instead of listing blocks within a fixed-height container, the block inserter now spans the height of the window. You’ll now see more blocks and block categories at once with less scrolling. The block inserter spans the full height of your screen Introducing block patterns With the block editor as your canvas you can design almost any layout you can imagine – but building intricate page structures should never get in the way of your creative process. Here’s where the blocks really shine: along with individual blocks, the editor now includes block patterns, a library of predefined and reusable block layouts, that you use on any page or post. To check out the list of available patterns, click on the block pattern icon (on the top right) to reveal a collection of pre-built layouts: Block patterns are groups of individual blocks combined to create elegant layouts Pick the pattern you want to use, and it will appear in your editor ready for you to customize with your own content. Right now, you’ll find a few introductory patterns – Two Columns of Text, Two Buttons, Cover, and Two Images Side by Side – but we’ll be adding more and more patterns as they’re available. When the block patterns API opens up to third-party authors, you’ll also be able to develop and share your own. (Have an idea for a great pattern? The block editor developer community is actively seeking ideas. The more ideas they receive, the better your editor will be!) Colors, colors everywhere When it comes to words and columns, websites aren’t newspapers: things don’t have to be black and white. Use the new Text Color selector tool to change the color of sentences, and even individual words and letters. Highlight the text you’d like to change, then click on the arrow dropdown and select “Text Color.” Select “Text Color” from the options Pick the color of your word or character   To change the background colors of your columns, select the column and head to the sidebar, to Color settings. Columns get background colours too! The road ahead is paved with blocks There’s still a long way to go, and the editor’s community of contributors hasn’t given its collective keyboards a moment’s rest. Work on polishing UI elements like the sidebar and dropdowns continues along with advancements to block patterns and other exciting features. Are there ways we could improve the site editing experience even more? Please let us know! We’re always keen to hear how we can make the web a better place for everyone.

How to Move Your Classes Online — and Charge for Them

WordPress.com News -

We are proud to host many websites for language tutors, yoga schools, and personal fitness coaches around the world. It’s exciting to see how educators and consultants across different industries are getting creative with their online offerings: language teachers conduct 1:1 sessions to help students hone pronunciation, yoga studios livestream group sessions, and instructors lead writing boot camps via Zoom breakout rooms. Even my own strength coach is monitoring my workouts — I launch the camera on my phone, place it against the wall, and do deadlifts while he supervises. Last year we launched Recurring Payments to support creators, consultants, small businesses, and other professionals in establishing dependable income streams. We were very pleased to discover that online educators using this feature are thriving as well! Marta, for example, runs Spanish Teacher Barcelona, a Spanish language school located in — you guessed it! — Barcelona. She offers 1:1 sessions and classes in a coworking space in the city’s Gracia neighborhood. For customers that cannot meet in person, she hosts private lessons online, available with a subscription. She offers three subscription plans to meet the variety of needs of her students. Ready to set up your own subscription-based service or move your existing classes online? Here’s a quick guide to get you set up with the right tools, so you can focus instead on providing the best educational environment possible.  Set up your online class today Below, we’ll cover the steps you can take to get your classes or private lessons up and running with the Recurring Payments feature. We’ll also recommend tools to make scheduling 1:1 sessions and operating your classes easier, like the Calendly block and various video conferencing tools.  1. Create a “Subscribe” page to promote your class or service You need to convince your customers that your subscription is worth paying for. A typical way to do this is with a “Subscribe” page where you explain the benefits of your services. Take a look at the “Join” page on Longreads.com, an online publication that publishes and curates nonfiction storytelling on the web and funds stories with memberships: A few tips to make your offer irresistible: Focus on the benefits for the customer.Provide a few subscription options, such as classes at different frequencies and at different price points.Add testimonials if you can — people love to read reviews. Create this page by going to My Sites → Pages → Add New. 2. Add a subscription with the Recurring Payments feature Recurring Payments allows you to create renewable payments. Your subscribers will enter their credit card details, and will then be charged automatically every month or every year. Recurring Payments is currently available on any of our paid plans. To get started, you’ll need to create a Stripe account, which is a global money transfer service. We partner with Stripe to make sure payments end up safely in your bank account. You can start collecting Recurring Payments in five minutes. On the “Subscribe” page you created above, search for the “Recurring Payments” block: After clicking “Connect to Stripe,” you’ll be able to connect your existing Stripe account or create a new one. Now you can create your first subscription. Set the price, frequency (we recommend monthly for start), and the title of your subscription, like Writing Bootcamp, 3 breakout sessions/month or Conversational French for Beginners, 4 classes/month. That’s it! Your subscription is now created. Once you publish the page and activate your Stripe account, your customers will be able to subscribe to this service. Subscriptions are dependable: your subscribers will be automatically charged at the beginning of the next renewal period (in a month or a year). You don’t have to remind or nudge them, and they also don’t have to remember to pay you — everything is handled. For more details, please read this Recurring Payments support article. Would you rather sell access to your services as a one-time purchase? Check out the Simple Payments feature. 3. Schedule your lessons Your subscribers can set up a time for their lessons using a service like Calendly, a handy tool that allows them to select a free slot in your schedule. We recently created the Calendly block to bring some of the service’s key features to you. While editing your page, search for the “Calendly” block. Remember to check if the subscription is activeBefore hopping on an online meeting, you need to confirm that the person scheduling a call is indeed a paying subscriber. Check the list of your active Recurring Payments subscribers located in your WordPress.com dashboard under My Sites → Earn → Payments.Read more about managing your list of subscribers. 4. Select a tool to host your class Video conferencing tools are very useful for teaching. Apart from seeing the other person, you can share your screen, send files, or even host a session for multiple people, lecture-style. You can use Google Hangouts, Skype, or Zoom (which is what we use for our meetings here at WordPress.com). Zoom has put together a handy tutorial for teachers. If you’d like additional setup tips on selecting a theme for your website, adding content and media, and adding students as viewers or contributors, read our support tutorial on building a virtual classroom. What amazing class are you going to launch?

How to pause your business online in Google Search

Google Webmaster Central Blog -

As the effects of the coronavirus grow, we've seen businesses around the world looking for ways to pause their activities online. With the outlook of coming back and being present for your customers, here's an overview of our recommendations of how to pause your business online and minimize impacts with Google Search. These recommendations are applicable to any business with an online presence, but particularly for those who have paused the selling of their products or services online. For more detailed information, also check our developer documentation. Recommended: limit site functionality If your situation is temporary and you plan to reopen your online business, we recommend keeping your site online and limiting the functionality. For example, you might mark items as out of stock, or restrict the cart and checkout process. This is the recommended approach since it minimizes any negative effects on your site's presence in Search. People can still find your products, read reviews, or add wishlists so they can purchase at a later time. It's also a good practice to: Disable the cart functionality: Disabling the cart functionality is the simplest approach, and doesn't change anything for your site's visibility in Search. Tell your customers what's going on: Display a banner or popup div with appropriate information for your users, so that they're aware of the business's status. Mention any known and unusual delays, shipping times, pick-up or delivery options, etc. upfront, so that users continue with the right expectations. Make sure to follow our guidelines on popups and banners. Update your structured data: If your site uses structured data (such as Products, Books, Events), make sure to adjust it appropriately (reflecting the current product availability, or changing events to cancelled). If your business has a physical storefront, update Local Business structured data to reflect current opening hours. Check your Merchant Center feed: If you use Merchant Center, follow the best practices for the availability attribute. Tell Google about your updates: To ask Google to recrawl a limited number of pages (for example, the homepage), use Search Console. For a larger number of pages (for example, all of your product pages), use sitemaps. For more information, check our developers documentation. Not recommended: disabling the whole website As a last resort, you may decide to disable the whole website. This is an extreme measure that should only be taken for a very short period of time (a few days at most), as it will otherwise have significant effects on the website in Search, even when implemented properly. That’s why it’s highly recommended to only limit your site's functionality instead. Keep in mind that your customers may also want to find information about your products, your services, and your company, even if you're not selling anything right now. If you decide that you need to do this (again, which we don't recommend), here are some options: If you need to urgently disable the site for 1-2 days, then return an informational error page with a 503 HTTP result code instead of all content. Make sure to follow the best practices for disabling a site. If you need to disable the site for a longer time, then provide an indexable homepage as a placeholder for users to find in Search by using the 200 HTTP status code. If you quickly need to hide your site in Search while you consider the options, you can temporarily remove it from Search. For more information, check our developers documentation. Proceed with caution: To elaborate why we don't recommend disabling the whole website, here are some of the side effects: Your customers won't know what's happening with your business if they can't find your business online at all. Your customers can't find or read first-hand information about your business and its products & services. For example, reviews, specs, past orders, repair guides, or manuals won't be findable. Third-party information may not be as correct or comprehensive as what you can provide. This often also affects future purchase decisions. Knowledge Panels may lose information, like contact phone numbers and your site's logo. Search Console verification will fail, and you will lose all access to information about your business in Search. Aggregate reports in Search Console will lose data as pages are dropped from the index. Ramping back up after a prolonged period of time will be significantly harder if your website needs to be reindexed first. Additionally, it's uncertain how long this would take, and whether the site would appear similarly in Search afterwards. Other things to consider Beyond the operation of your web site, there are other actions you might want to take to pause your online business in Google Search: If you hold events, look over the new properties for making them virtual, postponed or canceled. Review the guidance from Google My Business on how to change your business hours or indicate temporary closures. Review the resources from Google for Small Business on how to communicate with customers and employees, for working remotely and modifying advertising campaigns. Understand how to recommend changes to your Google knowledge panel (or how to claim it, if you haven’t already). Also be sure to keep up with the latest by following updates on Twitter from Google Webmasters at @GoogleWMC and Google My Business at @GoogleMyBiz. FAQs What if I only close the site for a few weeks?Completely closing a site even for just a few weeks can have negative consequences on Google's indexing of your site. We recommend limiting the site functionality instead. Keep in mind that users may also want to find information about your products, your services, and your company, even if you're currently not selling anything. What if I want to exclude all non-essential products?That's fine. Make sure that people can't buy the non-essential products by limiting the site functionality. Can I ask Google to crawl less during this time?Yes, you can limit crawling with Search Console, though it's not recommended for most cases. This may have some impact on the freshness of your results in Search. For example, it may take longer for Search to reflect that all of your products are currently not available. On the other hand, if Googlebot's crawling causes critical server resource issues, this is a valid approach. We recommend setting a reminder for yourself to reset the crawl rate once you start planning to go back in business. How do I get a page indexed or updated quickly?To ask Google to recrawl a limited number of pages (for example, the homepage), use Search Console. For a larger number of pages (for example, all of your product pages), use sitemaps. What if I block a specific region from accessing my site?Google generally crawls from the US, so if you block the US, Google Search generally won't be able to access your site at all. We don't recommend that you block an entire region from temporarily accessing your site; instead, we recommend limiting your site's functionality for that region. Should I use the Removals Tool to remove out-of-stock products?No. People won't be able to find first-hand information about your products on Search, and there might still be third-party information for the product that may be incorrect or incomplete. It's better to still allow that page, and mark it out of stock. That way people can still understand what's going on, even if they can't purchase the item. If you remove the product from Search, people don't know why it's not there. -------- We realize that any business closure is a big and stressful step, and not everyone will know what to do. If you notice afterwards that you could have done something differently, everything's not lost: we try to make our systems robust so that your site will be back in Search as quickly as possible. Like you, we're hoping that this crisis finds an end as soon as possible. We hope that with this information, you're able to have your online business up & running quickly when that time comes. Should you run into any problems or questions along the way, please don't hesitate to use our public channels to get help. Posted by John Mueller, working from home in Zurich, Switzerland

Top Digital Marketing Trends To Rule In 2020

Reseller Club Blog -

In 2019, digital marketing techniques witnessed a huge leap, but in 2020, new disruptions are already exploding in the digital marketing space. In fact, the amount spent on digital marketing alone in 2020 is expected to hit $1.3 trillion. According to a Smart Insights study, 4 in 10 businesses lack a well-defined digital marketing strategy.  In fact, many companies are wasting billions of their digital marketing dollars on online ads that don’t hit their intended targets. A digital marketing strategy is important as it enables businesses to experience high organic rankings, return on investment, website engagement and get quality leads from proper marketing channels and budget allocations. Most companies don’t know where to begin from, which is why they end up wasting valuable time responding to unqualified leads, spam emails and unrelated phone calls. Why Businesses Should Invest In Digital Marketing Businesses should invest in digital marketing for several reasons, including but not limited to: Audiences seek out visual content that’s inherently digital to connect with brands. digital channels and touchpoints help deliver engaging communications. Analog approaches to internal and promotional communication seldom deliver the kind of results businesses need for success. Today’s mobile-centric mindset requires businesses to invest in mobile apps and mobile-optimized landing pages. Social media content is necessary to accelerate business success. Most companies across different verticals are on the digital transformation path.  Failure to embrace digital and all that it offers could leave your business behind the pack or risk obsolescence over time. The Internet of Things (IoT) plays a crucial role in digital business strategies thus investing in IoT enables your business to exponentially accelerate commercial success. Digital advancements are increasing revenue boosts for many companies. Digital technologies are getting more sophisticated and influencing business revenues, which is why embracing digital is more of a necessity than a choice. There are more young people than ever before, which means there are more digital natives than in the past. Continually investing in digital ensures your business appeals to these digitally-inclined consumers. Let’s talk about the trends that will gain popularity In 2020 –  1. Video Marketing Incorporating video into your company’s digital marketing strategy for  2020 must be prioritized.  Consumers share brand videos that are impactful, which in turn improves conversion rates for businesses. Additionally,  consumers are more confident about making an online purchase decision after watching product videos, while executives are more likely to visit your website or call upon viewing a video. In fact, short videos are the most popular way for consumers to learn about new products. Image: Wyzowl Video marketing isn’t just about placing your content on YouTube; you can drive higher engagement by using other channels like Facebook live broadcasts or posting videos on other social networks. Using video is also an easier and faster way of presenting information about your brand, and its offerings, especially for mobile users as they work well regardless of the device used. Your business is more likely to drive organic search results with video marketing, as compared to long-form emails or product pages because people find videos more compelling. It’s also easier to reformat your content with videos and get a transcribed text version for it that you could publish on your blog for better rankings. You could also upload the video to your social channels, rip the audio and create a podcast episode or use the video thumbnails for better open rates. Other popular video formats that are trending because of their effectiveness are live videos, one-on-one or personalized video messages, video optimization for SEO, and 360-degree video content for an interactive experience. Nearly 86% of businesses use videos on their website which largely spells the secret of their success. For example, Hong Kong Airlines  uses 360-degree video content to give consumers a glimpse into their business class flight experience. Image: Hong Kong Airlines 2. Artificial Intelligence (AI) Most companies may be waking up to the dominance of AI in 2020 that’s promising to be at the heart of global industry and business in future. For instance, some brands are using fully autonomous robots that read license plates, report any suspicious activities, and collect data to report to the vehicle owners. These robots patrol large outdoor and parking lot areas in a bid to predict and prevent criminal activities. Image: Knightscope According to Gartner analysts, AI technologies will be virtually pervasive in most new software services and products in 2020. In fact, it’s the biggest commercial opportunity for industries, companies and nations in the coming decades, so latecomers will find themselves disadvantaged in the next few years if they don’t start planning to embrace AI now. . AI can analyze consumer search and behavior patterns, using data from several online sources to help your business understand how they find their products and services. A good example is the AI-powered Howdy bot add-on for Slack that automates common tasks around the office, reviews their progress and follows up on them among other things. You can train it to ask team members certain questions too. Image: chatbotsmagazine 3. Google Search Engine Alternatives More than 92 percent of all search engine traffic comes from Google, compared to its closest rivals Bing and Yahoo. Image: StatCounter As the world’s most dominant search engine, Google may not experience a catastrophic collapse any time soon, but there are several search engine alternatives that are gaining niche popularity like privacy-conscious DuckDuckGo and other upcoming ones. Marketers need to consider their audience based on where they place their content and optimize it for search engines other than Google. 4. Website Security When consumers land on your site, they judge it for several things like speed, appeal, the information they need, and security. Image: PwC If your site doesn’t feel safe for your visitors, they won’t stick around, which means increased bounce rates, and over time, sliding SERPs. Small firms experience breaches too, just like the larger firms do, which has reduced the percentage of consumers that believe in how companies handle their personal data. Website security is a must in 2020. In fact, Google made HTTPS as one of their ranking signals, which means that your website will be flagged as unsafe if it doesn’t comply. Ensure you have HTTPS and you could also add a security trust badge or seal to reassure your audience that you’re safety conscious. 5. Long-Form Content Content running at least 3,000 words long not only offers the in-depth information audiences want but also allows you to establish your company as a thought leader and subject expert. Additionally, it gives you the scope for better keyword targeting. Long-form content delivers 77 percent more backlinks compared to shorter posts, thus driving organic traffic to your company’s site. Similarly, when bloggers spend time creating pillar or 10X content, they generate better ROI as it attracts more traffic, more social media shares and backlinks, high Google ranking, a lifetime of traffic, and reduced bounce rates. Wrapping Up Digital marketing is quickly evolving faster than brands can keep up, but staying abreast of emerging trends gives you a competitive edge.  These five digital marketing trends will continue ruling in 2020, which is why you need to analyze them based on what works for your brand and consumers, both online and offline. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Top Digital Marketing Trends To Rule In 2020 appeared first on ResellerClub Blog.

Top Digital Marketing Trends To Rule In 2020

Reseller Club Blog -

In 2019, digital marketing techniques witnessed a huge leap, but in 2020, new disruptions are already exploding in the digital marketing space. In fact, the amount spent on digital marketing alone in 2020 is expected to hit $1.3 trillion. According to a Smart Insights study, 4 in 10 businesses lack a well-defined digital marketing strategy.  In fact, many companies are wasting billions of their digital marketing dollars on online ads that don’t hit their intended targets. A digital marketing strategy is important as it enables businesses to experience high organic rankings, return on investment, website engagement and get quality leads from proper marketing channels and budget allocations. Most companies don’t know where to begin from, which is why they end up wasting valuable time responding to unqualified leads, spam emails and unrelated phone calls. Why Businesses Should Invest In Digital Marketing Businesses should invest in digital marketing for several reasons, including but not limited to: Audiences seek out visual content that’s inherently digital to connect with brands. digital channels and touchpoints help deliver engaging communications. Analog approaches to internal and promotional communication seldom deliver the kind of results businesses need for success. Today’s mobile-centric mindset requires businesses to invest in mobile apps and mobile-optimized landing pages. Social media content is necessary to accelerate business success. Most companies across different verticals are on the digital transformation path.  Failure to embrace digital and all that it offers could leave your business behind the pack or risk obsolescence over time. The Internet of Things (IoT) plays a crucial role in digital business strategies thus investing in IoT enables your business to exponentially accelerate commercial success. Digital advancements are increasing revenue boosts for many companies. Digital technologies are getting more sophisticated and influencing business revenues, which is why embracing digital is more of a necessity than a choice. There are more young people than ever before, which means there are more digital natives than in the past. Continually investing in digital ensures your business appeals to these digitally-inclined consumers. Let’s talk about the trends that will gain popularity In 2020 –  1. Video Marketing Incorporating video into your company’s digital marketing strategy for  2020 must be prioritized.  Consumers share brand videos that are impactful, which in turn improves conversion rates for businesses. Additionally,  consumers are more confident about making an online purchase decision after watching product videos, while executives are more likely to visit your website or call upon viewing a video. In fact, short videos are the most popular way for consumers to learn about new products. Image: Wyzowl Video marketing isn’t just about placing your content on YouTube; you can drive higher engagement by using other channels like Facebook live broadcasts or posting videos on other social networks. Using video is also an easier and faster way of presenting information about your brand, and its offerings, especially for mobile users as they work well regardless of the device used. Your business is more likely to drive organic search results with video marketing, as compared to long-form emails or product pages because people find videos more compelling. It’s also easier to reformat your content with videos and get a transcribed text version for it that you could publish on your blog for better rankings. You could also upload the video to your social channels, rip the audio and create a podcast episode or use the video thumbnails for better open rates. Other popular video formats that are trending because of their effectiveness are live videos, one-on-one or personalized video messages, video optimization for SEO, and 360-degree video content for an interactive experience. Nearly 86% of businesses use videos on their website which largely spells the secret of their success. For example, Hong Kong Airlines  uses 360-degree video content to give consumers a glimpse into their business class flight experience. Image: Hong Kong Airlines 2. Artificial Intelligence (AI) Most companies may be waking up to the dominance of AI in 2020 that’s promising to be at the heart of global industry and business in future. For instance, some brands are using fully autonomous robots that read license plates, report any suspicious activities, and collect data to report to the vehicle owners. These robots patrol large outdoor and parking lot areas in a bid to predict and prevent criminal activities. Image: Knightscope According to Gartner analysts, AI technologies will be virtually pervasive in most new software services and products in 2020. In fact, it’s the biggest commercial opportunity for industries, companies and nations in the coming decades, so latecomers will find themselves disadvantaged in the next few years if they don’t start planning to embrace AI now. . AI can analyze consumer search and behavior patterns, using data from several online sources to help your business understand how they find their products and services. A good example is the AI-powered Howdy bot add-on for Slack that automates common tasks around the office, reviews their progress and follows up on them among other things. You can train it to ask team members certain questions too. Image: chatbotsmagazine 3. Google Search Engine Alternatives More than 92 percent of all search engine traffic comes from Google, compared to its closest rivals Bing and Yahoo. Image: StatCounter As the world’s most dominant search engine, Google may not experience a catastrophic collapse any time soon, but there are several search engine alternatives that are gaining niche popularity like privacy-conscious DuckDuckGo and other upcoming ones. Marketers need to consider their audience based on where they place their content and optimize it for search engines other than Google. 4. Website Security When consumers land on your site, they judge it for several things like speed, appeal, the information they need, and security. Image: PwC If your site doesn’t feel safe for your visitors, they won’t stick around, which means increased bounce rates, and over time, sliding SERPs. Small firms experience breaches too, just like the larger firms do, which has reduced the percentage of consumers that believe in how companies handle their personal data. Website security is a must in 2020. In fact, Google made HTTPS as one of their ranking signals, which means that your website will be flagged as unsafe if it doesn’t comply. Ensure you have HTTPS and you could also add a security trust badge or seal to reassure your audience that you’re safety conscious. 5. Long-Form Content Content running at least 3,000 words long not only offers the in-depth information audiences want but also allows you to establish your company as a thought leader and subject expert. Additionally, it gives you the scope for better keyword targeting. Long-form content delivers 77 percent more backlinks compared to shorter posts, thus driving organic traffic to your company’s site. Similarly, when bloggers spend time creating pillar or 10X content, they generate better ROI as it attracts more traffic, more social media shares and backlinks, high Google ranking, a lifetime of traffic, and reduced bounce rates. Wrapping Up Digital marketing is quickly evolving faster than brands can keep up, but staying abreast of emerging trends gives you a competitive edge.  These five digital marketing trends will continue ruling in 2020, which is why you need to analyze them based on what works for your brand and consumers, both online and offline. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Top Digital Marketing Trends To Rule In 2020 appeared first on ResellerClub Blog.

Jobs in Demand During COVID-19

LinkedIn Official Blog -

As concerns about coronavirus deepen in the U.S., people and businesses are responding to rapid changes in day-to-day life. As a result of this, we’re seeing an increased demand for jobs within healthcare providers and other organizations that are supporting the country through this pandemic.  If your job has been impacted by coronavirus, or if you’re ready to immediately jump in to help those organizations that need to fill roles during this challenging time, here are the most in-demand jobs... .

5 Ecommerce Conversion Rate Tactics to Generate More Sales

Pickaweb Blog -

The Ecommerce space is more crowded today than ever before. Because of this, online merchants are increasingly looking for ways to entice more customers to buy from them. Though inbound marketing is making it easier to capture leads with things like SEO and social media, nearly 70% of marketers feel that their strategy is ineffective. The post 5 Ecommerce Conversion Rate Tactics to Generate More Sales appeared first on Pickaweb.

14 Helpful Marketing Tools Every SaaS Company Should Use

Pickaweb Blog -

Without a doubt, there are more and more SaaS tools and business-related apps in the market. No matter what kind of service you provide, or what kind of business you have, you need to have tools that are advanced and feature-rich at your disposal. But there are so many SaaS tools out there that it The post 14 Helpful Marketing Tools Every SaaS Company Should Use appeared first on Pickaweb.

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