Industry Buzz

Employee Spotlight: James Hall

WP Engine -

In this ongoing blog series, we speak with WP Engine employees around the globe to learn more about their roles, what they love about the cities they work in, and what they like most about working at WP Engine.  In this interview, we talk to Agency Alliances Lead, EMEA, James Hall, who’s been with the… The post Employee Spotlight: James Hall appeared first on WP Engine.

Google Drive vs. Evernote

InMotion Hosting Blog -

You know you wrote it down somewhere, but you’re not sure where, and now you need it but don’t have it. Whether keeping track of assignments and tasks at work, listening to a presentation for a class, a training course or simply managing your daily to-dos, you’re probably someone who takes notes. And if you’re someone who’s ever misplaced or downright lost one (or several) of those notes, you’re not alone. Continue reading Google Drive vs. Evernote at InMotion Hosting Blog.

Leaseweb UK opens Slough data center to broaden UK footprint and offer competitively priced colocation and expanded DR services

My Host News -

London, UK and Amsterdam, Netherlands – Leaseweb UK, a leading hosting and cloud services company, today announces the official opening of a new data center facility in Slough, Berkshire to expand its service offering in the UK. Leaseweb currently has a capacity of 200KW and will service new as well as existing customers hosted at its LON-11 and LON-12 facilities in central London. The new facility is the third addition to Leaseweb’s data center locations in the UK and is undertaken in partnership with storage and information management services company Iron Mountain Incorporated (NYSE:IRM), which acquired Leaseweb’s sister company EvoSwitch in 2018. In joining an important UK connectivity hub in the home counties, Leaseweb UK will offer competitively priced colocation services to a wider customer base and expanded Disaster Recovery (DR) services to existing customers including service management software specialist TOPdesk. The growth in adoption of data-driven strategies to derive business value has led to increased demand for as-a-service offerings such as those provided by Leaseweb UK. Gartner has predicted that ‘by 2025, 80% of enterprises will migrate entirely away from on-premises data centers’, in favour of colocation and cloud hosting solutions. Eltjo Hofstee, Managing Director of Leaseweb UK comments: “Leaseweb’s expertise in these areas puts us in a strong position to leverage this trend and help businesses position their workloads based on their needs, from colocation, to dedicated servers or to being a hybrid cloud service partner. Adding a facility in Slough enables us to tap into one of the biggest connectivity hubs in the UK outside of London, therefore enhancing our ability to deliver according to these needs.” In addition to Slough, Leaseweb operates data centers in London, Amsterdam, Frankfurt, Washington DC, New York, Atlanta, Chicago, Phoenix, Los Angeles, San Francisco, Seattle, Dallas, Miami, Singapore, Hong Kong and Sydney. About Leaseweb Leaseweb is a leading Infrastructure as a Service (IaaS) provider serving a worldwide portfolio of 17,500 customers ranging from SMBs to Enterprises. Services include Public Cloud, Private Cloud, Dedicated Servers, Colocation, Content Delivery Network, and Cyber Security Services supported by exceptional customer service and technical support. With more than 80,000 servers under management, Leaseweb has provided infrastructure for mission-critical websites, Internet applications, email servers, security, and storage services since 1997. The company operates 19 data centers in locations across Europe, Asia, Australia and North America, all of which are backed by a superior worldwide network with a total capacity of more than 5.5 Tbps. Leaseweb offers services through its various subsidiaries, which are Leaseweb Netherlands B.V. (“Leaseweb Netherlands”), Leaseweb USA, Inc. (“Leaseweb USA”), Leaseweb Asia Pacific PTE. LTD (“Leaseweb Asia”), Leaseweb CDN B.V. (“Leaseweb CDN”), Leaseweb Deutschland GmbH (“Leaseweb Germany”), Leaseweb Australia Ltd. and Leaseweb UK Ltd.

OVHcloud US Launches New Virtual Private Server

My Host News -

RESTON, VA – OVHcloud US, a rising cloud infrastructure provider and subsidiary of global market leader OVHcloud, announced today the launch of its latest line of virtual private servers (VPS). The new VPS line offers five customizable resource configurations, each with a wide range of software options and add-on features to address the software development, web hosting, and cloud-based application needs of individuals and businesses of all sizes. The new OVHcloud VPS offerings deliver the features VPS users expect, including: the choice of latest Linux and Windows operating systems and popular applications like WordPress and Docker pre-installed. The OVHcloud control panel provides robust, intuitive server management which allows the user to monitor resources and dynamically resize their VPS to align with the scale of their operations. OVHcloud US VPS customers receive additional benefits at no extra cost, such as high-performance servers built and configured in-house, unlimited traffic with a maximum bandwidth of 2 gigabits per second and anti-DDoS protection. OVHcloud US VPS pricing starts as low as $3.50 per month, with no long-term contracts. Even more attractive pricing is available for those who opt for an extended engagement paid monthly, with additional discounts for paying up-front. No ingress or egress fees and plus the availability to add paid options include extra disks, snapshots, fail-over IP addresses and automated backups give customers the combination of price predictability and freedom unavailable anywhere else. “Our latest VPS solution is extremely easy to set-up and manage – empowering users to fully-leverage the flexibility that accompanies virtualization,” said Jeffrey Gregor, General Manager of OVHcloud US. “Because we completely control our value chain of servers, data centers, and backbone network, we can deliver a VPS with all of the features and functions that distinguish OVHcloud from the competition at an affordable and transparent price.” Driven by the e-commerce web site explosion, the global market for VPS was estimated to be $1.1 billion in 2018 and is projected to grow to over $2.5 billion by 2025, according to research by Global Market Insights. A VPS allows hosting web sites and web-based software applications on a single virtual machine. VPS customers realize the same security, control and reliability benefits they would receive from a physical server, without the limitations of a shared hosting plan. These advantages come at a lower price point than the dedicated physical server alternative and relieve customers of the burden of managing the server’s hardware. About OVHcloud US OVHcloud US is a subsidiary of OVHcloud, a global cloud provider that specializes in delivering industry-leading performance and cost-effective solutions to better manage, secure, and scale data. OVHcloud US delivers bare metal servers, hosted private cloud, hybrid and public cloud solutions. OVHcloud manages 30 data centers across 12 sites on four continents, manufacturing its own servers, building its own data centers and deploying its own fiber-optic global network to achieve maximum efficiency. Through the OVHcloud spirit of challenging the status quo, the company brings freedom, security and innovation to solve data challenges – today and tomorrow. With a 20-year heritage, OVHcloud is committed to developing responsible technology and strives to be the driving force behind the next cloud evolution.

CoreSite Completes SV8 Data Center in Santa Clara

My Host News -

DENVER – CoreSite Realty Corporation (NYSE:COR) (the “Company”), a premier provider of secure, reliable, high-performance data center, cloud and interconnection solutions in major U.S. metropolitan areas, today announced completion of Phase 3, the final phase of its new ground-up data center development on its Santa Clara campus. SV8 is part of CoreSite’s Santa Clara and broader Silicon Valley connected campus, with close proximity to the heart of the high-tech Silicon Valley market. The SV8 data center provides a strong ecosystem enabled to support the digital transformation and hybrid and multi cloud use cases of businesses with increasingly interconnected data workloads, high performance needs, growing interoperability demands and a need to be located near the network and cloud edge. SV8 is positioned to deliver a rich community of – Enterprises, with high-performance, low latency needs Best-of-breed solution partners, for hybrid cloud architecture, migration and managed services needs Leading cloud service and content providers, easily accessed via direct cloud onramps, the CoreSite Open Cloud Exchange (OCX) and the Any2 Internet Peering exchange Expansive Network options, including a rich marketplace of domestic and international carriers as well as access to undersea cables “Our SV8 data center delivers efficient data center design that enables enterprises to solve for mission critical, performance-sensitive hybrid cloud applications,” said Mike Durham, CoreSite’s Vice President and General Manager. “The addition of our SV8 data center increases access to our robust ecosystem to serve customers with one of the most interconnected data center campuses in the Silicon Valley area and provides one more option to fit varying customer needs.” CoreSite’s New SV8 Data Center Provides Customers With High Density, Diverse Fiber Routes and Sustainably Focused Construction Features CoreSite has built the third and final phase of SV8, a 162,000 square foot, 18 megawatt capacity, purpose-built, ground-up development. Phase 3 is comprised of 54,000 square feet and six megawatts of now available capacity. The Company previously leased and placed into service Phases 1 and 2, and has preleased 11% of Phase 3. “We designed SV8 to offer a high density, easy interconnection access, and sustainably focused operations in a highly interconnected campus to appeal to those customers who require being near the network edge to serve their high performance and low latency applications,” said Brian Warren, CoreSite’s Senior Vice President of Development and Product Engineering. SV8 features include – High-count fiber connectivity to SV4 at 2972 Stender Way and diverse metro network products to SV1 at Market Post Tower, two of the top Santa Clara and Bay Area interconnected buildings Sustainability focused cooling systems utilize economization for the majority of the year SV8 Virtual Open House – June 17, 11:00 AM-12:30 PM PDT Join CoreSite for a virtual open house to highlight SV8, a new purpose-built data center in the heart of our Santa Clara campus. In addition to the virtual tour, attendees will have the opportunity to – About CoreSite CoreSite Realty Corporation (NYSE:COR) delivers secure, reliable, high-performance data center, cloud and interconnection solutions to a growing customer ecosystem across eight key North American markets. More than 1,350 of the world’s leading enterprises, network operators, cloud providers, and supporting service providers choose CoreSite to connect, protect and optimize their performance-sensitive data, applications and computing workloads. Our scalable, flexible solutions and 450+ dedicated employees consistently deliver unmatched data center options — all of which leads to a best-in-class customer experience and lasting relationships. For more information, visit

INAP Closes Sale of Houston Colocation Business to Netrality Data Centers

My Host News -

RESTON, VA – Internap Holding LLC (“INAP”), a leading-edge provider of high-performance colocation, cloud and network services, today announced that it has closed the sale of its data center facilities located at 1301 Fannin Street in Houston, Texas to an affiliate of the building’s current owner, a subsidiary of Netrality Properties, LP (“Netrality Data Centers”), a premier interconnected data center and meet me room provider. Through a reseller agreement with Netrality Data Centers, INAP will continue to provide network services in the building, serving existing and potential future customers, and will become a customer of Netrality Data Centers going forward with respect to its network point of presence (“POP”). Netrality Data Centers will provide on-premise colocation services including: space, power and connectivity at the Houston data center. “We are pleased to announce the sale of our Houston colocation business to Netrality. Our colocation customers will be in great hands, as Netrality continues to invest in the building. The sale makes good sense for us right now, as we streamline our portfolio to position ourselves for organic growth,” said Mike Sicoli, President and Chief Executive Officer of INAP. “We are excited about the acquisition of INAP’s colocation and meet-me-room assets at 1301 Fannin. The synergies between our two ecosystems of service providers will create seamless connectivity options for our customers, enriching the interconnectivity of our Houston data center,” said Gerald Marshall, Chief Executive Officer at Netrality Data Centers. “INAP’s space can accommodate higher-density requirements which nicely complements our existing colocation space and allows us to cater to a wider range of customers.” Bank Street Group LLC served as exclusive financial advisor and Jenner & Block LLP served as legal counsel to INAP on this transaction and Kurtz & Revness, P.C. served as legal counsel to Netrality Data Centers. About Netrality Data Centers Netrality owns and operates strategic interconnected data centers and meet me rooms, providing a mix of colocation, powered shell and wholesale data center solutions driven by fiber-dense, network-rich interconnection environments. Netrality today has over 3 million square feet and 100 megawatts of capacity across six strategic data centers in five markets: 210 North Tucker and 900 Walnut in St. Louis, Missouri, 1102 Grand in Kansas City, Missouri, 1301 Fannin in Houston, Texas, 401 North Broad in Philadelphia, Pennsylvania, and 717 South Wells in Chicago, Illinois. For more information, visit About INAP INAP is a leading-edge provider of IT infrastructure solutions. INAP’s full-spectrum portfolio of high-density colocation, managed cloud hosting and network services supports evolving infrastructure requirements for customers ranging from the Fortune 500 to emerging startups. For more information, visit

Forethought Expands Colorado Network with Deployment at H5 Data Centers

My Host News -

DENVER – H5 Data Centers, a national colocation and wholesale data center provider, today announced the network expansion of Forethought, one of Colorado’s leading locally owned service providers to its Denver data center campus. Forethought can now offer Internet, cloud and communications services to customers at 5350 S. Valentia Way. H5 Data Centers owns a 300,000-square-foot data center campus in the Denver Tech Center, where it has invested nearly $30 million on upgrades and expansions over the past several years. With the addition of Forethought, H5 Data Centers adds a diverse offering for customers and supports Forethought’s mission to bridge the digital divide in rural Colorado to ensure access to affordable, modern broadband for hundreds of rural communities. “Our partnership with Forethought strengthens our carrier-neutral ecosystem in Denver,” said Josh Simms, CEO of H5 Data Centers. “It is an excellent opportunity for our customers to diversify their network options, and we look forward to supporting the broader Colorado community.” Denver Data Center Highlights: 300,000-square-foot data center campus Two (2) independent, concurrently maintainable Tier III data centers Over fifteen (15) years of continuous uptime 24×7 on-site engineering and security teams “ is excited to be a part of the growing H5 ecosystem, and is a key element of our plan to offer 100Gbps transport services between Denver and rural markets statewide,” said Jawaid Bazyar, President of “H5 +” will provide reach for H5 customers to destinations throughout the state.” About Forethought Forethought was founded in 1995 to reduce the digital divide caused by slow Internet speeds and get the communities on the map for competitive high-speed internet, cloud, and phone services. Since 1995, is one of Colorado’s largest independent locally owned internet, cloud and communications service providers with offices in Denver, Grand Junction and Durango, offering a portfolio of enterprise-level cloud hosting, colocation, internet, voice, and data solutions. For more information, visit About H5 Data Centers H5 Data Centers is one of the leading privately-owned data center operators in the United States, with over 2 million square feet of data center space under management. The company designs and engineers flexible and scalable data center solutions to address the core infrastructure and edge requirements of its customers. H5 Data Centers operates data centers in Albuquerque, Ashburn, Atlanta, Charlotte, Cincinnati, Cleveland, Denver, Phoenix, Quincy, San Antonio, San Jose, San Luis Obispo, and Seattle. For more information, visit

Choosing the Best Free WordPress Popup Plugin for Your Site

Nexcess Blog -

WordPress popup plugins are a must for savvy website owners who want to catch visitors’ attention quickly. Fortunately, popup plugins are also cheap or even free for users to install on their sites.  With the large selection of free WordPress popup plugins has to offer us, it can be hard to make the right choice. We’re here to spare you the frustration of testing every free WordPress plugin out there — use our list to simplify your research.  What Is a WordPress Popup Plugin?  A plugin adds functionality to your WordPress website. Popup plugins allow you to customize, deploy and manage plugins to help with your marketing.  Many different software publishers have created their own popup plugins and made them available for direct download and installation to your site.  How Can I Find the Best WordPress Popup Plugin Maker?  To find the right popup plugin for you, think about how you’ll be using popups. Refer to the list below to learn more about some of the free popup plugins available for WordPress and decide on one to try out yourself.  Sumo Grow your email list with the free Sumo popup plugin. Create timed plugins and view metrics for your popup’s performance from inside Sumo to see how well your marketing is doing and make adjustments.  Sumo has a free version offering most of the tools you’ll need including access to all of the apps inside the platform (as long as your site has less than one million visits per month). If you’re interested in premium support, you’ll need to pay $20 or more a month for access, depending on your website traffic. Traffic beyond one million visits per month requires an enterprise account.  For site owners who don’t necessarily want premium support and who still want advanced apps and analytics, the free Sumo plugin is tough to beat.  Popup Maker Although it’s free, Popup Maker offers unlimited popups and includes user targeting via cookies and trigger conditions. This plugin provides startups with many of the same tools and tricks that many people would expect only large enterprise websites to have. For your business, it may give you a helpful edge against your competition.  The $16 per month Extensions Bundle and $15 a month Individual Extensions accounts offer extras such as use on unlimited websites, advanced integrations with other helpful apps, and more.  Mailchimp Popups There are many different types of Mailchimp popup options, so we’ll review a few of the more common choices here.  Mailchimp’s Own Popups From within the Mailchimp platform, you can create a popup form and have Mailchimp automatically install to your page or you can generate HTML code that you can paste into your WordPress page. Which option you choose may depend on whether or not you want to do this part yourself.  MC4WP MC4WP allows you to design your own forms and popups or link to existing forms on your site. This plugin gives you a variety of different options for how you use Mailchimp and WordPress together, giving sites more flexibility. You can create an unlimited number of forms and direct visitors anywhere on your site after they respond to your popup.  MailChimp Forms by Optin Cat Optin Cat has a free plugin that lets you create and use Mailchimp popups. You can use analytics with the free version, but the premium version allows you to unlock more design choices so you can customize your popup to your site.  Icegram Icegram gives users a lot for free — unlimited campaigns, unlimited popups, and zero branding. This plugin does a lot more than create and manage popups. It has helpful templates and analytics tools to enable you to get the most from your popup marketing.  From there, Icegram also offers you the tools to collect leads, essentially giving your site a light version of a CRM. For $97 a year, you can upgrade to the Pro version and get additional analytical tools and themes.  GetSiteControl A variety of different popup and widget styles are available with GetSiteControl, making it easy to find a format that will fit your website.  To unlock the full features of GetSiteControl beyond a free trial, you’ll pay $9 and up per month, depending on your website traffic. Many features are available with all of the GetSiteControl plans — in contrast with other popular popup plugins which typically don’t include things like exit-intent popups and unlimited users.  Optin Forms Create, customize, and design popups that integrate with popular email software such as Mailchimp, GetResponse and iContact. When you’re ready to post, create a shortcode or have the plugin post your popup form for you.  The Optin Forms plugin is a good choice if you’re creating a popup to help you build your email subscriber list. It’s also completely free.  Hustle Hustle is a versatile popup plugin that lets you collect leads, build your email list, and target popups to user intent. Even if your visitors are using ad-blocking software, Hustle has popups that can reach your customers.   The Hustle plugin works without a hosting membership from Hustle’s developer, WPMU DEV, but a $49 a month membership unlocks full Hustle features and other apps and bonuses you may use with your website.  Yeloni Exit Popup Make widgets and exit popups while still keeping the user experience positive for your visitors. Yeloni has a lot of advanced features (with a low price tag) which let you use unlimited contacts and even receive support from the Yeloni team with the free version.  Upgraded plans cost $10 a month and up, depending on the version you use and whether you need a license for a large number of sites.  Layered Popups Layered Popups for WordPress lets you create animated, multi-layered popups. If you want to create exquisitely-designed animated popups or craft layered popups that are more a part of your site’s content than the usual ad or slider, Layered Popups may be for you.  A standard license for the Layered Popups plugin is $21 and gets you access to design, popup creation, management, and analytics features.  How to Use WordPress Popups in Your Marketing  Popups in WordPress can have different uses, and with advanced user targeting, new uses for popups are developed by site owners all the time. Many websites use a popup to collect email addresses to build subscriber lists for newsletters and special offers, although use for email marketing is by no means the only way you can put popups to work.  How to Build a WordPress Popup  If you want to know how to add a simple WordPress popup to your website, then the tutorial or walkthrough for your plugin will likely have the answer for you.  Generally, all you have to do for a simple popup is designate which inputs you need from users (such as name and email address) and which design choices fit your needs (like popup text, size, color, shading, graphics). These popup plugins are generally straightforward to use without advanced technical skills, making them ideal for WordPress beginners.  Here are a few ideas for how to use your popup plugin more effectively.  Contact Forms Create contact forms for your website that allow visitors to quickly get in touch with you. These popups forward user information directly to your email so you have a stream of new leads when you’re ready for them.  They work best if you give people an incentive to get in touch — a newsletter, free offer, digital download, discount code, or another carrot to encourage them to hand over their information and request contact from you. Email Lists As you build your business, you’ll probably also be putting your email newsletter or email list together. Including a popup on your site for this purpose makes it easier to start collecting opt-in subscribers to your list.  You could connect this popup to user tracking and exit intent rules, allowing your site to present this popup at precisely the right time.  A/B Testing  As you develop your marketing strategy with popups, you can use a/b testing to compare the results of different popup designs and copy combinations. Many popup plugins include the ability to test two different popups with the same target demographic. This helps you make a clear decision and have an obvious winner.  For instance, let’s say your two popups say “Contact Us Today” and “Let Us Help You.” Which one gets a better response? Run them both and find out. Then, pick the best one and run it full time. Keep testing new designs this way and you’ll learn more about your website visitors and what really makes them tick. Change up design, rewrite copy, use different offers, etc. until you get the results you want.  Is Your WordPress Popup Working?  With analytics, you’ll know very soon. Be sure to keep your WordPress popup plugin working properly by updating it whenever the developer releases a new version. Review the built-in analytics with your software to determine if your popups are resonating with your audience.  Compare data with traffic and other website analytics, and you’ll be ready to start troubleshooting trends or fine-tuning your popups to get better results. The important thing is to see this as a continuous improvement project. Test, refine, and keep going. The post Choosing the Best Free WordPress Popup Plugin for Your Site appeared first on Nexcess Blog.

How to Tell Your Brand’s Story (And Why You Should)

DreamHost Blog -

Once upon a time…. It’s a hallmark of classic storytelling, but the practice is as old as time itself. What began as cave drawings and hieroglyphics developed into oral tradition, alphabets and the written word, and in the last century, technology and media. Storytelling is the key to evolution. People relate to stories. They feel them — it’s science. Good storytelling has the power to inspire, influence, and connect. As a business owner, you also have a compelling story to tell: your brand story. Strong brand stories build trust with your audiences, increase engagement and brand awareness, and lead to more loyal audiences — all crucial to your company’s success. In this guide, we help you define your brand story and understand how to powerfully share it with your site visitors. We’ll cover everything from the elements of great brand stories, the ins-and-outs of your core values (and why they matter), and the most effective ways to share your one-of-a-kind brand story. You ready? Let’s dive in! Need a Brand Advocate?Partner with DreamHost! We'll make sure your website is fast, secure, and always up so your visitors trust you. Plans start at $2.59/mo.Choose Your Plan What is Brand Storytelling? Before we dig in, let’s establish what brand storytelling is. Building connections is at the heart of a business. Brand storytelling facilitates positive customer experiences by helping your business connect with audiences, capture and engage their attention, and stand out. Brand storytelling includes your brand identity: Who you are Who and why your company came to be What motivates you and your team to engage in your work How your product came to be What audiences find value in your brand and what you offer A brand story outlines the how and why of your company’s beginnings and in what ways those elements drive your brand mission today. Your brand storytelling is a key relationship-building tool and can be subtle while still powerfully guiding the concept of your overarching web presence. Your story should be a look into who you are as a business and be something that you — and your entire team — embrace passionately. Ditch your preconceived notions of a long-winded, thesis-like statement or an isolated, one-off blog post telling a dramatic “Once Upon a Time” tale that marketers use to manipulate your customers or feign authenticity. Your brand story is weaved into every fiber of your business, and your approach to brand storytelling will largely influence the success of your business. And even though it appears to be a good story about your company —  it’s really about your customers and the value you offer them. They are the real stars of your story. Your brand is the supporting cast. The development of your approach to your brand storytelling should reflect that. Related: How to Build Brand Loyalty and Why It Matters Why Does Brand Storytelling Matter? Stories not only affect our behavior — they influence our biology. Storytelling holds power, and thus, can greatly impact your business. What’s going on physiologically? Well, storytelling actually increases our brain activity and shapes its neural processes. Of course, stories activate the language processes areas of our brains but also a wide variety of others — the same neural networks that are activated if we were experiencing a story’s events in reality. With this increase in brain activity comes increased retention and resonance, giving businesses the valuable opportunity of connecting with and influencing their target audiences. Neuroscience proves it — strong storytelling is an effective way to capture your audience’s attention and form meaningful connections. Because the brain is naturally wired to respond to engaging and well-crafted narratives, you can leverage your brand story to positively impact your business. So, what makes up a great brand story? Related: 10 Easy Social Media Tips for Your Hard-Working Small Business The Components of Great Brand Stories Obviously, your brand’s story is going to look different from that of other businesses’ — and that’s necessary for setting yourself apart. But great brand stories have a few key elements in common. Let’s explore them. Compelling brand stories are: 1. Meaningful Your brand story isn’t just some fanciful tale to tell your audience to get their attention. It’s the story of your brand and what you offer — and that’s vital information. Treat it as such by crafting a narrative that is purposeful and resonates with your audiences and touches people’s lives. 2. Personal There are real people behind your business, not just robots behind a screen. Resonant brand stories showcase not only how a business came to be and why it matters but also who is behind it. Audiences are going to connect with the people in your stories — real, relatable individuals with whom they can identify. Let personality drive your brand story. 3. Emotional Brand stories that capture an audience’s attention make them feel things. Remember the concept of pathos? Without throwing a pity party or pandering to your visitors, you want to appeal to the emotion of your viewers so they’ll more easily connect to you and your story. Highlight the conflict and how it affects you and your audiences. Think: What about your company’s birth and growth gives you the feels? Whatever it is, make sure to incorporate that into your brand narrative. An emotional connection is a powerful one. 4. Simple Don’t get bogged down by the pressure of crafting some complicated or elaborate narrative about your business. Keep things straightforward — simply infuse your narrative with the core values of your brand. 5. Authentic Your audiences won’t listen to — or engage with — a robotic, impersonal brand, and they’ll be turned off by a company that pushes incessant sales talk. Your brand story is an essential channel to showcase the authenticity of your brand. In your narrative, be natural, conversational, personable, and unpretentious. An authentic brand story helps establish trust with your fans and fosters genuine connection. These elements are key for a strong and compelling brand story. Intentionally incorporating them into your narrative will help you connect with viewers and unify your brand presence across platforms. These elements help your audiences become a part of the story — not just a listener. Remember: Storytelling isn’t just about what you say — it’s how you say it. The way you communicate your message will make all the difference for your brand. Related: How to Promote & Market Your Website With Influencers How to Tell Your Brand’s Story Now, let’s dig into the nuts and bolts — that ever-important how of telling your brand story. How can you craft a narrative that resonates? Start with the basics. Define Your Core Values 1. Who Are You? It might seem silly to wax philosophical, but it’s crucial to think about the foundational tenets of your brand, starting with who you are. As the visionary behind your business, you are an essential part of your brand story. Infusing yourself — your beliefs, talents, gifts, skills, qualifications, dreams, and personality — into your narrative will help you identify and attract target audiences, and allow you to craft an authentic and powerful message. 2. What Do You Do? What goods or services do you offer? What purpose does your business serve? Knowing what your brand does is necessary for understanding the value you can provide for audiences. 3. Who Do You Do It For? Who does your brand serve? Think about those who most benefit from your products or services, and why you create or make for them specifically. 4. Why Do You Do It? The why behind what you do is HUGE. What gets you up in the morning? What motivates and inspires you? Why is your business so important to you? Why is it significant to the world? Go ahead, get sentimental. 5. How Do You Do It? How do you accomplish your purpose? This can include the logistics of operations, but also the looking-forward plans of your business’ visions and goals. 6. What Does Your Future Look Like? What does the future growth of your brand look like? Where would you like your business to be? How will you continue to offer value over time? How might your what, why, and how adjust as you grow? Consider your future as a core value of your brand. Know Your Target Audience Knowing who you’re trying to talk with is critical for crafting an effective and powerful brand message. If you widely cast a net, you might gather fish, but they might not be the quality catches that lead to a bountiful harvest. On the other hand, if you cast an intentional net that is focused on catching the right kind of fish, you’ll be much better off. Pescatarian analogies aside, it’s obvious that you need to attract people to your goods and services to build your brand. But with your brand story, you want to attract the right audiences — those targets that will engage, buy, and most importantly — stick around. You need to be smart and intentional about your messaging so that you can identify the right kind of customer to target. Take some time to map out who you’re going after. It might be helpful to establish some buyer personas to imagine precisely who your audiences are. With a fleshed-out idea of your target audience, you can better craft your content to be meaningful and powerful. Related: How to Create a Content Marketing Strategy Create Your Brand Messaging Now that you’ve identified and internalized your brand’s core values, you can get to the real deal — crafting your brand story and identifying the best ways to share it. Much like the engaging storytelling techniques of the past, you want your brand messaging to be impossible to resist. Choose Your Format Your brand story should be strategically infused and incorporated into everything you share — your content marketing, your communication with customers, social media posts, your website, etc. It should guide everything you do and be a crucial part of your marketing strategy. But there are different ways to share that brand messaging. Here are a few ideas: Articles Blog posts Case studies Data visualizations E-books Explainer videos Infographics Interactive infographics Microcontent Motion graphics White papers User-generated content Get creative! But above all, in whatever you share — be true to your brand story. Marketing Insights in Your InboxWhether you need help finding your target audience, crafting the perfect social media post, or creating a marketing campaign, we can help! Subscribe to our monthly digest so you never miss an article.Sign Me Up The Start of a Great Story Gathering visitors around your virtual campfire and drawing them in with captivating and inspiring storytelling is a vital part of your business. The content of your brand narrative — and how you share it — will determine the relationships you create with your audience and the effectiveness of the connections you build. In a few words: It’s time to learn to be a master storyteller. Your brand’s story is valuable. If you’re ready to cement your brand persona with a great website, consider our shared hosting plans. We’ll make sure your website is fast, secure, and always up so you can focus on honing your brand personality (not downtime)! The post How to Tell Your Brand’s Story (And Why You Should) appeared first on Website Guides, Tips and Knowledge.

UtahFS: Encrypted File Storage

CloudFlare Blog -

Encryption is one of the most powerful technologies that everyone uses on a daily basis without realizing it. Transport-layer encryption, which protects data as it’s sent across the Internet to its intended destination, is now ubiquitous because it’s a fundamental tool for creating a trustworthy Internet. Disk encryption, which protects data while it’s sitting idly on your phone or laptop’s hard drive, is also becoming ubiquitous because it prevents anybody who steals your device from also being able to see what’s on your desktop or read your email.The next improvement on this technology that’s starting to gain popularity is end-to-end encryption, which refers to a system where only the end-users are able to access their data -- not any intermediate service providers. Some of the most popular examples of this type of encryption are chat apps like WhatsApp and Signal. End-to-end encryption significantly reduces the likelihood of a user’s data being maliciously stolen from, or otherwise mishandled by a service provider. This is because even if the service provider loses the data, nobody will have the keys to decrypt it!Several months ago, I realized that I had a lot of sensitive files on my computer (my diary, if you must know) that I was afraid of losing, but I didn’t feel comfortable putting them in something like Google Drive or Dropbox. While Google and Dropbox are absolutely trustworthy companies, they don’t offer encryption and this is a case where I would really wanted complete control of my data.From looking around, it was hard for me to find something that met all of my requirements:Would both encrypt and authenticate the directory structure, meaning that file names are hidden and it’s not possible for others to move or rename files.Viewing/changing part of a large file doesn’t require downloading and decrypting the entire file.Is open-source and has a documented protocol.So I set out to build such a system! The end result is called UtahFS, and the code for it is available here. Keep in mind that this system is not used in production at Cloudflare: it’s a proof-of-concept that I built while working on our Research Team. The rest of this blog post describes why I built it as I did, but there’s documentation in the repository on actually using it if you want to skip to that.Storage LayerThe first and most important part of a storage system is… the storage. For this, I used Object Storage, because it’s one of the cheapest and most reliable ways to store data on somebody else’s hard drives. Object storage is nothing more than a key-value database hosted by a cloud provider, often tuned for storing values around a few kilobytes in size. There are a ton of different providers with different pricing schemes like Amazon S3, Backblaze B2, and Wasabi. All of them are capable of storing terabytes of data, and many also offer geographic redundancy.Data LayerOne of the requirements that was important to me was that it shouldn’t be necessary to download and decrypt an entire file before being able to read a part of it. One place where this matters is audio and video files, because it enables playback to start quickly. Another case is ZIP files: a lot of file browsers have the ability to explore compressed archives, like ZIP files, without decompressing them. To enable this functionality, the browser needs to be able to read a specific part of the archive file, decompress just that part, and then move somewhere else.Internally, UtahFS never stores objects that are larger than a configured size (32 kilobytes, by default). If a file has more than that amount of data, the file is broken into multiple objects which are connected by a skip list. A skip list is a slightly more complicated version of a linked list that allows a reader to move to a random position quickly by storing additional pointers in each block that point further than just one hop ahead.When blocks in a skip list are no longer needed, because a file was deleted or truncated, they’re added to a special “trash” linked list. Elements of the trash list can then be recycled when blocks are needed somewhere else, to create a new file or write more data to the end of an existing file, for example. This maximizes reuse and means new blocks only need to be created when the trash list is empty. Some readers might recognize this as the Linked Allocation strategy described in The Art of Computer Programming: Volume 1, section 2.2.3!The reason for using Linked Allocation is fundamentally that it’s the most efficient for most operations. But also, it’s the approach for allocating memory that’s going to be most compatible with the cryptography we talk about in the next three sections.Encryption LayerNow that we’ve talked about how files are broken into blocks and connected by a skip list, we can talk about how the data is actually protected. There are two aspects to this:The first is confidentiality, which hides the contents of each block from the storage provider. This is achieved simply by encrypting each block with AES-GCM, with a key derived from the user’s password.While simple, this scheme doesn’t provide forward secrecy or post-compromise security. Forward Secrecy means that if the user’s device was compromised, an attacker wouldn’t be able to read deleted files. Post-Compromise Security means that once the user’s device is no longer compromised, an attacker wouldn’t be able to read new files. Unfortunately, providing either of these guarantees means storing cryptographic keys on the user’s device that would need to be synchronized between devices and, if lost, would render the archive unreadable.This scheme also doesn’t protect against offline password cracking, because an attacker can take any of the encrypted blocks and keep guessing passwords until they find one that works. This is somewhat mitigated by using Argon2, which makes guessing passwords more expensive, and by recommending that users choose strong passwords.I'm definitely open to improving the encryption scheme in the future, but considered the security properties listed above too difficult and fragile for the initial release.Integrity LayerThe second aspect of data protection is integrity, which ensures the storage provider hasn’t changed or deleted anything. This is achieved by building a Merkle Tree over the user’s data. Merkle Trees are described in-depth in our blog post about Certificate Transparency. The root hash of the Merkle Tree is associated with a version number that’s incremented with each change, and both the root hash and the version number are authenticated with a key derived from the user’s password. This data is stored in two places: under a special key in the object storage database, and in a file on the user’s device.Whenever the user wants to read a block of data from the storage provider, they first request the root stored remotely and check that it’s either the same as what they have on disk, or has a greater version number than what’s on disk. Checking the version number prevents the storage provider from reverting the archive to a previous (valid) state undetected. Any data which is read can then be verified against the most recent root hash, which prevents any other types of modifications or deletions.Using a Merkle Tree here has the same benefit as it does for Certificate Transparency: it allows us to verify individual pieces of data without needing to download and verify everything at once. Another common tool used for data integrity is called a Message Authentication Code (or MAC), and while it’s a lot simpler and more efficient, it doesn’t have a way to do only partial verification.The one thing our use of Merkle Trees doesn’t protect against is forking, where the storage provider shows different versions of the archive to different users. However, detecting forks would require some kind of gossip between users, which is beyond the scope of the initial implementation for now.Hiding Access PatternsOblivious RAM, or ORAM, is a cryptographic technique for reading and writing to random-access memory in a way that hides which operation was performed (a read, or a write) and to which part of memory the operation was performed, from the memory itself! In our case, the ‘memory’ is our object storage provider, which means we’re hiding from them which pieces of data we’re accessing and why. This is valuable for defending against traffic analysis attacks, where an adversary with detailed knowledge of a system like UtahFS can look at the requests it makes, and infer the contents of encrypted data. For example, they might see that you upload data at regular intervals and almost never download, and infer that you’re storing automated backups.The simplest implementation of ORAM would consist of always reading the entire memory space and then rewriting the entire memory space with all new values, any time you want to read or write an individual value. An adversary looking at the pattern of memory accesses wouldn’t be able to tell which value you actually wanted, because you always touch everything. This would be incredibly inefficient, however.The construction we actually use, which is called Path ORAM, abstracts this simple scheme a little bit to make it more efficient. First, it organizes the blocks of memory into a binary tree, and second, it keeps a client-side table that maps application-level pointers to random leafs in the binary tree. The trick is that a value is allowed to live in any block of memory that’s on the path between its assigned leaf and the root of the binary tree. Now, when we want to lookup the value that a pointer goes to, we look in our table for its assigned leaf, and read all the nodes on the path between the root and that leaf. The value we’re looking for should be on this path, so we already have what we need! And in the absence of any other information, all the adversary saw is that we read a random path from the tree.What looks like a random path is read from the tree, that ends up containing the data we're looking for.However, we still need to hide whether we’re reading or writing, and to re-randomize some memory to ensure this lookup can’t be linked with others we make in the future. So to re-randomize, we assign the pointer we just read to a new leaf and move the value from whichever block it was stored in before to a block that’s a parent of both the new and old leaves. (In the worst case, we can use the root block since the root is a parent of everything.) Once the value is moved to a suitable block and done being consumed/modified by the application, we re-encrypt all the blocks we fetched and write them back to memory. This puts the value in the path between the root and its new leaf, while only changing the blocks of memory we’ve already fetched.This construction is great because we’ve only had to touch the memory assigned to a single random path in a binary tree, which is a logarithmic amount of work relative to the total size of our memory. But even if we read the same value again and again, we’ll touch completely random paths from the tree each time! There’s still a performance penalty caused by the additional memory lookups though, which is why ORAM support is optional.Wrapping UpWorking on this project has been really rewarding for me because while a lot of the individual layers of the system seem simple, they’re the result of a lot of refinement and build up into something complex quickly. It was difficult though, in that I had to implement a lot of functionality myself instead of reuse other people’s code. This is because building end-to-end encrypted systems requires carefully integrating security into every feature, and the only good way to do that is from the start. I hope UtahFS is useful for others interested in secure storage.

How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes

Social Media Examiner -

Want to guarantee your message makes it into your prospects’ LinkedIn inboxes? Are you familiar with LinkedIn message ads? In this article, you’ll learn how to set up LinkedIn message ads. What Are LinkedIn Message Ads? With all of the other ad formats on LinkedIn, you pay only when someone clicks. But with LinkedIn message […] The post How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes appeared first on Social Media Marketing | Social Media Examiner.

How to Create a Nonprofit Website with WordPress [Step-By-Step Guide]

HostGator Blog -

The post How to Create a Nonprofit Website with WordPress [Step-By-Step Guide] appeared first on HostGator Blog. Building a website is one of the best things you can do for your nonprofit organization. With the help of a website, you can capture the attention of a broader range of people that are interested in your charitable cause.More importantly, your website can act as your primary source of collecting donations. Research shows that website visitors translate into cash for your cause. According to stats by Nonprofit Source, nonprofits raised $1.13 per website visitor in 2017. Also, 1.1% of overall website visitors made a donation, which represents an increase of 18% from the previous year. Recent stats also show that online giving grows increasingly popular year-over-year. In fact, online giving grew by 12.1% in 2019, and 51% of high-wealth donors ($200k+) prefer to give online. Even 30% of older donors (aged 75+) say they have given online within the last 12 months. These older donors, on average, give 25% more often than members of younger generations. With these stats in mind, it’s clear that a website is integral to the success of your fundraising efforts. Whether you are a large nonprofit organization, or a small firm just getting your feet off the ground, you may be wondering what you need to do to create a stellar nonprofit website. This post will cover: How to create a nonprofit website with WordPressBest practices for nonprofit websites By the end of the article, you’ll have the knowledge needed to get your website up and running in no time. Steps for creating a nonprofit website with WordPress When it comes to creating a nonprofit website, there are several options on the market. Even with HostGator, you have a couple of different options for creating a website, including HostGator’s Website Builder and WordPress. WordPress is a safe and smart choice for a few different reasons. First, WordPress has the majority of the CMS market share and is the most popular content management system on the market. WordPress is also easy enough to download, set-up, and navigate without the help of a professional. Finally, WordPress has a robust list of compatible plugins that make collecting donations easy.  Now let’s talk about the steps involved in creating your nonprofit WordPress site through HostGator. 1. Pick a hosting package and domain name The first step is to pick a hosting package that suits your needs. All websites must have hosting or a secure place on the internet to store and organize all your files. HostGator’s basic WordPress hosting options offer support for up to 500K visits a month, backups, an SSL certificate, and a free domain name. Once you select the best plan for your nonprofit website, click on “buy now.” From here, HostGator will direct you to the next page where you can select your free domain name.  Your domain name should be the name of your nonprofit organization. Next, enter in your payment details, select your desired services, and you’re ready to install WordPress. 2. Install WordPress Installing WordPress used to be kind of an ordeal. Not anymore! With HostGator, all you have to do is follow a few quick steps, and WordPress will be live in no time.  Once you finish creating your HostGator account, you’ll receive an email with all of your cPanel (control panel) login details. Click on the link to your cPanel, and HostGator will redirect you to the login page. Enter your username and password, and press “login.” Once you login to your cPanel, you will see a series of options, scroll down until you see the “software” section. Then, click on “QuickInstall.” Once you select “QuickInstall,” HostGator will direct you to a page with a few options.  You can either select “WordPress” or “One-Click Installs.” You can get to the one-click installs by looking at the navigation bar on the left and clicking “one-click installs.” This “one-click” installs link will direct you to a page with all your options.  Click on “WordPress.” Next, select the domain name of your nonprofit organization. Leave the “directory” box blank, and click “next.”  On the next page, fill out your basic WordPress site details and click “install.” Wait for a couple of minutes and you’ll see a box that says “Installation Complete.” You will also see your installation details and a box to login. That’s it.  2. Choose a WordPress theme Now that you’ve installed WordPress, you’re ready for the fun part—choosing a theme, or design, for your WordPress site. One of the best things about WordPress being the most widely used blogging platform is there are a plethora of awesome themes with killer designs. Most of them are free. To select a theme, click on “themes” on your WordPress navigation bar (on the left side of the screen), and scroll through your options. If you hover over the theme with your mouse, you can see the theme details, get a live preview of the theme (see what your website would look like in this theme), or “activate” the theme.  Once you press “activate,” WordPress will assign that theme to your domain name. You can switch your theme at any time. There are also some “premium themes.” These themes have more functionality, but you do have to pay for them.  Another important thing to note is there are several places on the web where you can buy a custom theme. If you buy one of these, WordPress makes it super easy for you to upload the theme.  All you have to do is download the .zip file from the place where you purchased the theme. Then, navigate to the theme page within WordPress. You’ll notice a button at the top of the page that says “Add themes” and then “upload themes.”  Click on “upload themes,” and WordPress will redirect you to this page. Drag and drop your .zip file (or choose the file from your computer), and then press “install now.” Once you’ve done this, your theme will be active. 3. Customize your WordPress theme Once you’ve selected your theme, you’re ready to customize it. This part of the process is fun and allows you to unleash your creativity. WordPress has also made it highly organized and intuitive. To start customizing your theme, click “customize” on the left navigation bar. You can also click “customize” on the top navigation bar as shown here. When you click “customize,” WordPress will direct you to the menu pictured below. Click through each menu item, and customize your site according to your desires. 5. Select WordPress plugins The final step in getting your nonprofit WordPress website up and running is to select plugins. Plugins are a pre-configured software component that adds extra functionality to your website without you having to do any work.  Plugins are also what makes WordPress flexible and easy to customize. If there is a specific functionality you desire on your WordPress site, there is probably a plugin for it.  For example, let’s say you want to display your Instagram feed on your website. You don’t have to do a bunch of coding; you just need the right plugin. You can search through the list of plugins, find one that meets your needs, enter the information in the prompts, and the plugin will do all the hard programming work for you.  Some good plugins for nonprofit websites include the following: Donations: PayPal Donations, GiveSocial Sharing: Jetpack, Easy Social ShareEvents: Event CalendarNewsletter: Constant ContactSEO: Yoast SEO, All-in-One-SEO packBackups: VaultPressCaching: W3 Total Cache, WP Super Cache There are thousands of WordPress plugins. What you end up choosing will depend on what you want your nonprofit website to do. Do you want to raise awareness? Will you be hosting online events, or managing event registrations? Do you plan on taking donations through your website? To add a plugin, click on “plugin,” and press “add new.” You can also search for plugins right within WordPress.  There you have it! If you follow those 5 steps, your website will be up and running in no time.  Remember, it’s 100% possible to set up your WordPress site on your own. There is a small learning curve, but you can do it all yourself. If you don’t have the time, however, there are plenty of professionals you can hire to do it for you. 5 Best Practices for Nonprofit Websites Now that you have your website up and running, how do you get people visiting your website? Here is a list of best practices for nonprofit websites that will help you get the attention your nonprofit deserves. 1. Make your website mobile-friendly The good news is 92% of nonprofits across the world have a website. The bad news is only 78% of those websites are mobile-friendly. The reason it’s so critical to have a mobile-friendly website is that nearly 60% of all online donations occur via a mobile device. Also, more people search online from a mobile device than they do from a desktop.  Thankfully, most themes from WordPress include a mobile-friendly version. 2. Include a blog  Did you know that 87% of nonprofit content marketers post articles on their website? Additionally, 45% of the most effective nonprofit content marketers offer blog subscriptions. Posting regular articles on your website is a surefire way to keep your audience educated, informed, and interested in your cause. 3. Include a stand-alone and branded donation page The easier you can make it on your website followers to find your donation page, the higher your chances are of receiving donations. Consider including a branded “donations” page as part of your primary navigation bar. You can also include donation buttons throughout your website that direct website visitors to your donations page. It’s also critical to make sure your donations page falls in line with your brand guidelines. This means creating a separate page on your website that looks like the rest of your website. You may not think it will make a difference, but Network for Good has found that branded giving pages earn 7 times more money than their generic-looking counterparts. 4. Turn the heat up with a campaign thermometer  The best thing about a nonprofit organization is it’s a community of people working together to reach a common goal. Your donors love to see your fundraising progress and may be more motivated to donate more if they can see your progress.  Some stats show that adding a campaign thermometer to your campaign can increase donations by 35%. 5. Engage in search engine optimization (SEO) best practices Owning and operating a website is the first step in fundraising success. The next step is making sure that people who are interested in your cause can easily find you. Since the majority of people go to the internet to find the information they are seeking, it’s critical that you make it easy for website users to find you. One way to do this is to follow SEO best practices. Here is a comprehensive guide to SEO for nonprofit websites, but some things to get you started include: Conduct keyword research. Basic keyword research will tell you what donors are searching for and what type of content should drive your blog posts.Add an SEO plugin. An SEO plugin like Yoast will help ensure you take all the appropriate steps for on-page optimization.Create high-quality content. Google algorithms work by serving up high-quality and relevant content. If you’re putting effort into your content, Google will reward you. Start your WordPress website with HostGator today You now know that it’s essential to have a website for your nonprofit organization. However, it’s also possible that you may be worried about going through the process of getting a website up and running. The good news is you don’t have to spend a fortune and you don’t have to have any expertise to get a WordPress website off the ground. All you need is a quick tutorial (above) and a hosting company that makes it easy (that’s us!). Don’t delay any longer. Sign up with HostGator, install WordPress, pick a theme, and start eliciting donations from people that are passionate about your cause. Find the post on the HostGator Blog

How to Make Money Blogging [Your Expert Guide]

HostGator Blog -

The post How to Make Money Blogging [Your Expert Guide] appeared first on HostGator Blog. This article is part of HostGator’s Web Pros Series. In this series, we feature articles from our team of experts here at HostGator. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out of your website.  You’ve got a blog or a great idea for a blog. You’ve also got bills to pay. Can you use your blog to generate some income?  It’s possible—with smart planning, hard work and some know-how about the best ways to monetize your blog. Here’s what it takes to build a blog that works for you. Build your blog’s audience  Blogging is really about connecting with your readers and building a relationship with them. That’s the first step, because to monetize your blog you need readers and a decent amount of traffic.  Posting great content will help you generate traffic because content creation helps with SEO. But building a blog audience also takes time, hard work and patience. Once you have enough traffic and loyal readers to make the transition to moneymaking worthwhile, you need to decide what approaches are best for your blog. Decide how to monetize your blog There are as many ways to make money from your blog as there are things your audience is willing to pay for. In general, bloggers’ strategies for making money fall into three main categories. Offer a service to your audience Got skills and experience your audience wants? Serve it up! You can become an “infopreneur” by selling tutorials, eBooks, online courses, one-on-one and group coaching services, consulting and more.  Run display ads Another way to make money from your blog is to run display ads. The upside is that it’s easy.  You join an ad network, like Google AdSense.You decide where you want the ads to display on your site and pick the banner size you want to use.The ad network displays the ads.You earn for every visitor that clicks on the ads on your site.  The downside is that you don’t get to choose the ads the network serves to your site. Networks strive to keep their ad content viewer-friendly and relevant, but there’s always a small chance you could get an ad that doesn’t align with your blog’s audience.  Do affiliate marketing We’ve saved the biggest option for monetizing your blog for last. Affiliate marketing is earning a commission in exchange for sending referrals to a company.  Unlike display ads, you get to select products and companies you like, believe in and stand behind. The trade-off is you’ll need to do some work to get your affiliate marketing revenue stream flowing. 6 steps to affiliate marketing on your blog Let’s walk through the process of setting your blog up to make money with affiliate links. 1. Optimize your site  Blogger (and HostGator affiliate) Chris Naish at Start Blogging Online helps other bloggers set up and grow their blogs. He says the right structure and tools can help you get better results from your affiliate partnerships.  “If there is one thing I would recommend that’s usually missed, it’s adding relevancy and a structure to your site that not only helps ranking, but also funnels people to the products and services that they need,” Chris says.  He explains what he means in this beast of a post for new bloggers. It includes a section on planning your blog structure for better keyword rankings, so you get more traffic. Chris also shows you how to set up the ideal structure in WordPress.  In particular, he recommends installing the Ultimate Posts Widget in your blog sidebar and setting it up so visitors only see related posts from the same category as the post they’re on. 2. Pick your partners You can reach out directly to businesses you like to see if they have affiliate programs and sign up directly with them. You can also join one or more affiliate networks to get affiliate links to more than one company from the same source. Commission Junction, ShareASale and Impact are three of the biggest networks that you may want to join.  HostGator also has an affiliate program, and you can apply to join through our HostGator Affiliates page. Our affiliate program is a good fit for people who blog about blogging and for bloggers on virtually any topic with an audience that’s looking for support services to start their own blog.  3. Pick a plugin to manage your affiliate links Even if you just have a couple of affiliates, managing links manually will take some time. Rev up your affiliate marketing and you’ll need something to automate the process.  WordPress plugins like Pretty Links and ThirstyAffiliates Affiliate Link Manager make it easy to shorten, add, track and secure all your affiliate links. 4. Create affiliate-friendly content A good way to send sales to a company through your blog is by creating content about their products, like product reviews. Maybe they’re written posts, or maybe you’re creating YouTube videos. Whatever format you use, try to make your content evergreen—something with information that will last a long time, so you’re not constantly having to update it. In these posts, you provide (and disclose!) affiliate links that route people to the company’s website for the product you are reviewing. Whenever a click-through using the link ends with a purchase, it tracks back to your blog and you earn a commission on that sale. 5. Set realistic expectations for growing affiliate revenue How quickly will you start earning money from your affiliate links? It depends on how many readers you have and how well your content works.  The more readers you have, the more people are seeing your content. The more your content resonates with your readers, the more likely it is they’ll look into purchasing the product that you’re reviewing. Getting readers to your blog depends on the work you do on SEO, too, which is why the blog structure that Chris Naish recommends is so helpful.  Maintain your SEO efforts, deliver helpful content, connect with your readers and recommend merchants you support and over time, your work can pay off. You may be able to build a thriving side hustle, or even develop your affiliate marketing into a full-time job. We have successful side hustlers and full-time bloggers in HostGator’s affiliate program. 6. Learn more about HostGator’s affiliate program Joining HostGator’s affiliate program is completely free and it’s easy. Once you’re approved, you can start earning up to $125 per referral right off the bat. HostGator offers a ton of different banner options you can use on your site with exclusive affiliate links. We also offer custom promo codes that your readers can use for special discounts on our products—and you get a commission on those, too. Ready to get started? Sign up to be a HostGator affiliate. Find the post on the HostGator Blog

How to Master Your Website’s Information Architecture

Liquid Web Official Blog -

Customers don’t want to dig for information. Trying to locate the information you need on a poorly structured website can be as frustrating as wandering around a beach looking for treasure with no map. Your websites might be your future customers’ first impression of your brand. Don’t you want to delight your customers with an enjoyable experience? Structure your web content in a way that enables users to find the information they need quickly. If it isn’t, it can be detrimental to your bottom line. Most consumers are unlikely to return to a website after a bad experience. How do you ensure your web content is easy to comprehend? How do you ensure that you provide a good desktop and mobile experience? You can start by examining your information architecture. Information architecture is the “organization, structure, and labeling of content in an effective and sustainable way.” In this post, we’re going to examine the importance of your website’s information architecture and outline how to optimize it, so your website drives more sales for your business. Download our eBook on 5 Ways to Maximize Conversions Through Customer-Centric UI/UX and Design. Three Components of Information Architecture The three components that affect a website’s information architecture are: Users Content Context (Image Source) Before we outline strategies for improving your site’s information architecture, we must examine how these three factors impact it. 1. Users When setting up your website, you have to put yourself in your customer’s shoes. Think about the people who are browsing your website for the first time. What should they get from it? Set up your website in a way that ushers these users to a centralized, focused call-to-action. You need to funnel these users to a specific CTA that will get them to convert. But how can you know exactly what your consumers want? You need to get inside their mind or ask them directly. There are two ways to accomplish this: persona building or focus groups. Personas Draft personas for the different types of customers you are targeting before you map your site. These can help you mold the site to fit their expectations and habits. When drafting a persona, ask yourself these questions: How do your customers spend their time? Where do your customers visit most often? What problems are your customers trying to solve? How does your customer’s typical day look? If you can get more specific, you make the persona more useful. Businesses that used personas made their website 2-5 times more effective than those that did not. Personas are great for companies with no customers or thousands of customers. They can help guide you in your website decisions when creating or evolving your site architecture. Focus Groups If you already have customers, simply ask them to test out your site. Focus groups are an excellent way to understand how consumers navigate and interpret your site. By observing a group of people who have never visited your site try to understand your offering, you can see what content is missing and adjust your information architecture accordingly. 2. Content It isn’t enough to just think about your users and who they are. You need to focus on crafting the content they are looking for and hosting it on your site. To evaluate your current content, you need to take inventory. Take stock of everything you have available about the company, including landing pages, product descriptions, articles, case studies, mission statements, bios, the brand story, and more. Once you have that compiled, you need to audit your content. Look at the scope of your content and evaluate: How does this content fill the needs of my target audience? What content am I missing that my target audience would value? What content can I delete? What content should stay on my website? Is there any hidden content that I need to surface better? After you have the content you want to add or keep on your site, you need to map out how it will fit together. 3. Context Context involves how your content appears on your site, what supplemental content it is beside, and how it is linked or mapped throughout your site’s information architecture. It also shapes the way users interpret information on your site. Studies show that “context shapes users attempt to construct meaning as they read,” meaning that as users interpret content, they comprehend and digest it based on the way and environment it is presented. That’s why how you structure and map your content throughout your site is so important. Even software platforms understand the significance context plays in website architecture. Web platforms make it easy to make edits or changes to pages within a particular context. For example, Magento created its own “content hierarchy” between your website, store, and store views. Magento labels these as “scopes,” allowing you to apply settings and changes contextually between each separate hierarchy. Now that we understand the main influencing factors of information architecture, we can examine the strategies used to improve the content structure of a site. Improving Your Site’s Information Architecture There are four key strategies to keep in mind while building and improving your site’s information architecture: Use goals at guideposts Start with a mobile-first view Go from broad to specific content Delete poor-performing content Those strategies will help organize your content in a way that is easy-to-comprehend and straightforward for your customers. Let’s look at each one in-depth. 1. Use Goals as Guideposts For every piece of content, you need to ask yourself, “Is this accomplishing your site’s goals?” Clearly articulate your business goals on the site, with each page contributing to achieving those goals. Some common site goals include: Increasing qualified leads Increasing conversion Generating more awareness Increasing organic traffic Driving more sales When weighing your website goals, consider how your visitor’s objectives and conversion goals overlap to help you understand on what you need to focus on. (Image Source) Consumers want to be able to click on a page and understand immediately what the business is about. If they can’t figure it out in ten seconds, they will leave and go to another site. If pages don’t reinforce the company’s overarching goals and messaging, they need to be reworked and rewritten in a way that does. 2. Start with a Mobile-first View Evaluate your site’s information architecture through the lens of your mobile device. Where do you look first? What content is in focus? What is missing? While your website might feel comprehensive on the desktop, it’s essential to see how it looks and performs on mobile. Due to the smaller screen and responsive design, your messaging and content can be shifted or shortened and not capture the true essence of your business or site’s goals. This is important because over 52.03% of web traffic in 2020 comes from a mobile device, which is the highest amount over the past ten years. (Image Source) The small-screen mobile view will also help you simplify your content. This will be a valuable exercise for your business because 46% of consumers admitted that they were ‘overwhelmed with choice’ when visiting a website.” By seeing what information is in focus on mobile, you can begin to create a hierarchy and prioritize the critical messaging points you wish to convey. 3. Go from Broad to Specific Content When adding content to your site, it’s good to start broad and then get more specific, as it will help build content in layers on top of each other, allowing the user to start with a general overview of the business and get more detailed. The pages can have internal links that go to more specific pages, which facilitates the user’s learning process and allows them to control in-depth they want to go. Here is an example of how a health insurance site would structure their content: (Image Source) As you can see, the topics get more specific as the user gets deeper into the site. The broad topic of “health” welcomes the users, while a page about “individual health insurance” would have specific content for a singular topic or issue. Each page can be linked together to allow for greater indexing when search engines crawl the site. Page linking is essential because internal linking can increase site traffic by 40%! 4. Delete Poor-Performing Content If the content isn’t performing well, it has to go. Poorly written content, thin content, or duplicate content can all negatively impact your SEO rankings, making it more difficult for users to find your site. Reporting software like Google Analytics can give you a page by page breakdown of how your content is performing. If you aren’t getting a lot of traffic or have a high bounce rate, you should consider how you can retool the content to make it better or simply take it down. One way to audit your content beyond site metrics like unique visitors, time spent on the page, bounce rate, and conversions is to complete a content mapping exercise. Content mapping evaluates the lifecycle and thought-process of your personas and assigns a specific piece of content to help during each stage of the buying process. Awareness, consideration, and decision are three common decision-making stages involved in content mapping. (Image Source) Awareness Content consumed by potential customers in the awareness stage is positioned as discovery content in the forms of whitepapers, ebooks, blogs, and videos. Awareness content highlights a high-level overview of the problem, term, or industry. It’s appealing to a customer that wants to grow their business and might want to learn how to better retain their customers. Consideration Content in the consideration stage introduces the product as a solution to the user’s problem. Consideration content provides prescriptive how-to examples for leveraging the product in different scenarios and business units. The pages of websites that are most commonly content that is intended for the consideration phase are the product pages, how-to articles, webinars, and spec sheets. Decision Decision web content includes various web resources designed and positioned to help the customer understand how the product can help their business. It includes demo pages, case studies, consultations, and more. Websites Need Well Thought-Out Information Architecture Businesses need to structure information on their website in an easy-to-comprehend way. If not, users will leave the site and go to competing companies. When establishing or improving a site’s information architecture, businesses need to consider their users, content, and context. There are many strategies to improve a site’s structure over time in hopes of providing a more enjoyable user experience. Always frame content and website decisions with their overarching business goals as guideposts. Consider how mobile devices display content. Use the small screen to your advantage and simplify your messaging. Go from broad to specific content on your site. Build layers of content on each other, so pages become indexed, and there is a natural flow for the consumer. Delete poor-performing content that isn’t doing anything for your customers and is hurting your SEO. Download our eBook on 5 Ways to Maximize Conversions Through Customer-Centric UI/UX and Design The post How to Master Your Website’s Information Architecture appeared first on Liquid Web.

.NET – The Best Place to Launch your Online Business

HostGator India Blog -

Networking is an essential part of building a successful business – be it offline or online. In these times of COVID-19, it is vital that you engage with your customers and reach out to them. Establishing an online presence for your business is one such step.  Investing in a .NET domain name is the right […] The post .NET – The Best Place to Launch your Online Business appeared first on HostGator India Blog.

How to Convert More Instagram Traffic: 3 Tips

Social Media Examiner -

Are you marketing products or services on Instagram? Are you looking for ways to improve your conversions from Instagram? In this article, you’ll discover three tips to improve the chances that people on Instagram will convert into customers on your website. #1: Create and Optimize a Dedicated Landing Page Building traffic to your website from […] The post How to Convert More Instagram Traffic: 3 Tips appeared first on Social Media Marketing | Social Media Examiner.

Ladies and Gentlemen… Cloudflare TV!

CloudFlare Blog -

I'm excited to announce the upcoming launch of Cloudflare TV. A 24x7 live television broadcast, streamed globally via the Cloudflare network. You can tune in to the pre-broadcast station and check out the upcoming schedule at: cloudflare.tvI'm kicking off the first live broadcast starting at 12:00pm Pacific (1900 UTC) on Monday, June 8 with a conversation with Chris Young (add to calendar). Chris was most recently the CEO of McAfee and has had a career defining the cyber security industry, from his own startup Cyveillance in the 1990s, to leadership positions at AOL, RSA, VMWare, Cisco, and Intel. I hope you'll tune in and then stay tuned for all the content our team has in store.Which leaves the question: why on earth is Cloudflare launching a 24x7 television station?The Uniting Power of Television and Tech ConferencesI was born in the 70's, am a child of the 80's, and got started in my career in the 90's. In the background, throughout much of it, was linear television we watched together. Over the last few months I've learned that Michelle Zatlyn, my co-founder and Cloudflare's COO, and I shared a love of Children's Television Network's education program "3-2-1 Contact." John Graham-Cumming, Cloudflare's CTO, and I spent much of the late-90's and early-00’s watching programs like "Call for Help" and "The Screensavers" on TechTV. Talking to many people across the Cloudflare team, we all shared common touchstones in our lives geeking out on nerdy programming about technical topics.In some ways, a bit of that shared experience has been replaced by the modern tech conference. Tech conferences have four key features that keep people coming back in, I think, the following order of importance (from least to most): 1. Keynotes from interesting people; 2. Product and new feature demos; 3. Conversations with technical experts; and 4. Social interactions with peers.RSA and CES Ain’t Workin… But That’s the Way You Do It?Tech conferences have a lot of downsides too. Everyone complains about going to the Consumer Electronic Show or RSA because, in a lot of ways, spending a lot of money to be away from families, stay in difficult to book hotels, eat unhealthy food, and get herded around like cattle is awful. And yet, the value of the four things above is enough that we all continue to attend.Or… we did. But, given the current pandemic, it feels like a long time before we're going to be attending tech conferences again. So, at Cloudflare, we started to wonder, is there a way to replicate their best features (and not suffer their worst) in a COVID-19 world?COVID Changes EverythingCloudflare has offices in Asia, and we source the hardware for our equipment from the region, and so, since the virus hit those parts of the world first, we were aware of its impacts early. We adjusted our work and travel policies in our Asian offices early. Then we did something else: call around to companies in the impacted regions to ask them what they were doing that was still working even when everyone was working from home.The answer that stood out from multiple companies was empowering more of their team to experiment with new ideas to reach customers. I remember a conversation with a cosmetics company that, prior to the conference, had used in-person events to sell most of their products. They were forced to invent new strategies as soon as the pandemic hit. They didn't know what would work — no one did. So they empowered everyone on their sales team to run experiments. "Some of them proved so successful," the head of marketing for this firm told me, "that I don't think we'll ever go back to in-person events even after this time of the virus has passed."So, as we shut down conferences and travel, and transitioned to remote work globally, I went to Jake Anderson, who runs Cloudflare's marketing team, and asked him to pivot to empower everyone on our sales and marketing team to be able to run experiments. That's the sort of thing that makes a ton of sense to a founder-CEO like me. It's the sort of thing that strikes abject terror in the mind of any experienced marketing professional like Jake.Jake took a deep breath and explained the danger of that strategy. Hundreds of different people on our team each running their own experiments may result in some good things, but also potentially a lot of chaos along the way. "Your last company was an anti-spam company, right?" he asked, rhetorically. "Do you really want the risk of everyone on the team thinking sending out mass emails is a good idea?" And now you understand why Jake runs our marketing team.TV as the New Tech ConferenceBut he was a good sport and didn't fully nix the idea. Instead we started brainstorming whether there could be a way to let our team run experiments — let them even be zany, crazy ideas — but do it in a way that had some structure and a framework and where any missteps could be contained. And that’s how the idea for Cloudflare TV was born.If you read the history, it's actually not that different from how MTV was born. It was an experiment. No one knew if the format would work. Early hosts were given a lot of leeway to try new things. And, out of it, many incredible things emerged. And, in the process, it brought a community and a generation together.Introducing Cloudflare TV: A Platform to ExperimentCloudflare is unlikely to morph into a television network. But I am excited to give our team a place to experiment and connect with the Cloudflare community, even while we're locked down. And that community shares common interests in topics like web performance, Internet security, edge computing, and network reliability. And, with more than 2.8 million Cloudflare customers as part of our community, that's more than 4 times MTV's 2018 viewership. So who knows!What can you expect? We'll have some regular weekly programs. I plan on hosting a show featuring conversations with fellow entrepreneurs and business leaders I admire (add to calendar). Michelle Zatlyn, Cloudflare co-founder and COO, is doing a weekly series called “Yes We Can” highlighting women entrepreneurs and debunking the myth that there are no women in tech (add to calendar). John Graham-Cumming, our CTO, is doing a program called "This Week in Net" — looking at interesting trends we're seeing from traffic patterns across Cloudflare's network (add to calendar).Nick Sullivan, who leads our research team, is planning a fireside chat format with heavyweights in computer science research in areas such as cryptography, artificial intelligence, databases, and more (add to calendar). Chris Scharff, on our Solutions Engineering team, will be our own Alex Trebek hosting weekly “Online Team Trivia” (add to calendar). Chaat Butsunturn on our sales team and Watson Ladd on our crypto team are hosting "Cooking with Cloudflare," combining their favorite technical and edible recipes (add to calendar). And Dan Hollinger on our partnerships team hosting "Silicon Valley Squares," a send up of the old game show "Hollywood Squares" (add to calendar).We'll also host some special programming. This week, Rita Kozlov, who is a Product Manager on our Workers team, is interviewing the people behind the COVID-19 response program Mask a Hero NY (add to calendar). Junade Ali, on our technical support operations team, is talking about the privacy-ensuring design of Pwned Passwords (add to calendar). And Bethany Sonefeld, on our Product Design team, is doing a program on dark patterns, bottomless feeds, and other manipulative software (add to calendar). And much, much more!Highlighting Diverse Voices in TechWe were originally scheduled to launch Cloudflare TV last week. Given the horrific violence targeting Black communities in the United States, we decided to delay the launch by a week. We've been inspired by the peaceful protests around the world, but we're under no illusion that the systemic problems that inspired them have been fixed. We all have a lot of work to do.What we have done over the course of the last week was add more content to Cloudflare TV highlighting the importance of diversity on our team. We've always believed that diverse teams with people who have different perspectives are more likely to find the best and most creative solutions to fulfill our mission of helping build a better Internet. I'm looking forward to sessions like those led by Cloudflare's Black community, Afroflare, discussing their career paths and experiences (add to calendar), "Spotlight on Latino Excellence" interviewing Latino members of Cloudflare's team (add to calendar), and "Everyone at the Table" looking at the topics of the day from a diverse set of perspectives (add to calendar). We as a company, and the tech community overall, have a lot of work to do in order to bring in more diversity. I'm hopeful that Cloudflare TV can provide one forum to highlight the incredible professionals from communities that have been underrepresented in tech on our team and at other organizations we admire. I'm looking forward to kicking off that conversation with Chris Young on Monday (add to calendar).Tune In, Geek OutWe're aiming to make as much of the content interactive as possible. We'll be interviewing existing customers and partners. We’re hosting as much of the content live so that the hosts of many programs will respond to questions from the audience. If you tune in, you'll get to hear from the product managers and engineers that are building Cloudflare, ask them questions, and get responses live.There will be lots of snafus. None of us have ever been television producers before. In MTV's early days, they regularly failed to a blank screen. The production quality was low. And some experiments didn't work. If we're lucky, this won't be any different. But, if we're really lucky, hopefully some great things will also come out of it. I keep reminding our team that if we're trying to follow in the footsteps of MTV — and its greatest success was "Jersey Shore" — then the bar is pretty low.So hope you'll tune in, geek out, feel part of our community, and learn more about Cloudflare and the people who are building it. And, if it works, maybe none of us will ever need to go to RSA again.Check out the Cloudflare TV Guide:

Equity and the Power of Community News -

Over the past week, I’ve been thinking a lot about George Floyd, Breonna Taylor, and Ahmaud Arbery. I have been thinking about white supremacy, the injustice that Black women and men are standing up against across the world, and all the injustices I can’t know, and don’t see.  The WordPress mission is to democratize publishing, and to me, that has always meant more than the freedom to express yourself. Democratizing publishing means giving voices to the voiceless and amplifying those speaking out against injustice. It means learning things that we otherwise wouldn’t. To me, it means that every voice has the ability to be heard, regardless of race, wealth, power, and opportunity. WordPress is a portal to commerce; it is a canvas for identity, and a catalyst for change. While WordPress as an open source project may not be capable of refactoring unjust judicial systems or overwriting structural inequality, this does not mean that we, the WordPress community, are powerless. WordPress can’t dismantle white supremacy, but the WordPress community can invest in underrepresented groups (whose experiences cannot be substituted for) and hire them equitably. WordPress can’t eradicate prejudice, but the WordPress community can hold space for marginalized voices in our community. There is a lot of racial, societal, and systemic injustice to fight. At times, change may seem impossible, and certainly, it’s been too slow. But I know in my heart that the WordPress community is capable of changing the world.  If you would like to learn more about how to make a difference in your own community, here are a few resources I’ve gathered from WordPressers just like you. Social Justice ToolboxAnti-racism resource listAn open source Guide to AllyshipHow to be a WordPress AllySupporting Black Lives Matter in EuropeCost of Colourism in India Overcoming Biases by Walking Toward Them 

5 Benefits of cPanel for Your Reseller Hosting Account

Reseller Club Blog -

Remember all those sci-fi futuristic movies? There was always this one man, a scientist or a tech wiz, who would sit in a room full of screens and control everything that goes on. Yes, you know what I’m talking about.  Your cPanel may not come with a room full of screens, but the powers, benefits and multiple functions it brings for your Reseller Hosting Account — you can be (at least feel like) that tech wiz! The benefits of cPanel are multifold. The shortest way to put it is — complete control! From your products and services to your customers and sub-resellers, you can completely control and manage every step of the way. It’s a single interface, with easy one-click features that allow you to manage your entire business.  If you’re still asking what cPanel is — it is an online control panel that simplifies website and server management. It helps a Linux Hosting service user control administrative tasks of hosting.  But is it just another management tool? No! cPanel is more than just a management tool. To know more, let’s jump in and look at the benefits of Cpanel.  5 Benefits of cPanel For You and Your Customers As a Reseller Hosting user, you want to make sure that not only you but also your customers, get the most from your services. The benefits of cPanel are widespread, spanning from you to your customers. Here are the top five benefits of cPanel:  1. Interactive User Interface The cPanel has a user-friendly and easy-to-navigate interface. Both you and your customers will benefit from the ease of use, along with multiple features that make it easy to control all website and server related functions. With one-click features, you can reboot your system, or even shut it down remotely if required. You don’t need any technical skills to be able to manage and operate the cPanel.  2. Highly Customizable cPanel is highly customizable, allowing you to align it with your brand identity. You can add custom URL branding, make HTML customizations, and even add your brand logo to give it a complete brand-aligned look and feel. It also allows you, Nameserver branding. You can do a lot with the cPanel and use multiple tips to manage your website using cPanel.  3. Easy Account Management From billing, sales, invoices to reports — cPanel makes it easy for you to control and manage all aspects of your Reseller Hosting account. You can manage your pricing with added features like setting automated discounts, and multiple pre-integrated payment gateways. That’s not all! You can also easily list customer transactions and get a detailed risk assessment and tax reports. It simplifies everyday crucial tasks that keep your business running, and growing.  4. Efficient List and Orders Management Be it contact lists or order lists, cPanel allows you to efficiently manage lists and orders. You can add or search for customers, add or get detailed contact information, check pending order lists, add funds to your customer accounts and a lot more that allows complete product management — all in one place and with simple one-click features.  5. Offers Customer Satisfaction The benefits of cPanel are incomplete without mentioning how it benefits not just you but your customers. As a Reseller Hosting user offering complete product and customer satisfaction is undoubtedly one of your top priorities, and cPanel helps you offer just that. Your customers will be able to easily manage their products, have a complete overview of their account, easily view paid and pending invoices — and a lot more with a single account that allows everything!  Grow and Help Your Customers Grow A Reseller Hosting account brings with it a large number of products that allow you to scale your business, and in turn, helping you scale the business of your customers. Bring in the benefits of cPanel to grow your business, and easily manage your everyday tasks and overall business management.  At ResellerClub we offer you the option to get your own cPanel — a simple yet efficient, easy yet powerful tool that allows you to manage your products, services, customers, sub-resellers, and a lot more. Our Reseller Hosting account holders have been able to successfully grow and build their business with the interactive cPanel that is built for success. Start your Reseller Hosting business today.  To know more, and to stay updated with the latest, head to our Hosting Blog category. If you have any questions, please feel free to comment below.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 5 Benefits of cPanel for Your Reseller Hosting Account appeared first on ResellerClub Blog.


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