Industry Buzz

Social Media ROI: How to Measure Your Social Marketing

Social Media Examiner -

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. […] The post Social Media ROI: How to Measure Your Social Marketing appeared first on Social Media Marketing | Social Media Examiner.

Top Development and Design Plugins to Make Your Website Stand Out

WP Engine -

One of the biggest benefits of using WordPress is the vast ecosystem of plugins users can choose from to modify and customize their websites. Plugins exist for a wide variety of use cases, including marketing, eCommerce, and security, just to name a few. Today, we’ll take a look at some of the top plugins out… The post Top Development and Design Plugins to Make Your Website Stand Out appeared first on WP Engine.

Do you need a dedicated IP address?

Name.com Blog -

A dedicated IP address may be necessary for certain users using a shared hosting plan. It is an add-on hosting product that can be beneficial for businesses or individuals who are experiencing high levels of website traffic or need regular access to their website FTP. Use this guide to determine if a dedicated IP address […] The post Do you need a dedicated IP address? appeared first on Name.com Blog.

For the Love of Your Business — SEO Strategies to Implement Now

The Domain.com Blog -

Do you want your business to succeed? If so, you need to learn a thing or two about SEO, or search engine optimization. SEO is made up of various strategies and best practices that exist to improve your position in search engine results. Google, the dominant search engine, relies on different SEO ranking signals to determine what websites or pages are the best results for different search queries. These ranking signals consist of things like: a secure website (SSL enabled), appropriate keywords, a site’s mobile friendliness, and quality of links. When your site is optimized for SEO, you have a better chance of ranking higher in SERPs, or search engine result pages. This is vitally important considering “75% of people never scroll past the first page of search engines.” There are two kinds of SEO: On-page and Off-page, though we’ll mostly focus on the former in this post. So without further ado, let’s look at some SEO strategies that can help boost your business in search results. SEO Strategies for Your Business We asked our resident SEO expert, Mike, what strategies and tactics he recommends as the most impactful that you should implement ASAP. He’s developed successful SEO plans for small businesses, agencies, and large corporations, so he’s well-versed in what helps a website rank higher in search results. Here’s what he had to say. Understand Users and Their Intent Remember when typing three keywords into Google would still give you decent, relevant results? That doesn’t cut it anymore. Now, people are searching the Internet using more complex, natural speech patterns. Considering how voice search is on the rise, this trend doesn’t look like it’s going anywhere. To make the most of it, you need to know a thing or two about your users. How well do you know your audience and user base? Understanding them will give you a leg up in search results. Are you wondering how that’s possible? Search engines value content and sites that users themselves find valuable. So how does Google know what content and sites users find valuable? They use information like bounce rates and dwell time to determine whether someone is staying on your page, consuming relevant content, or bouncing away because your site doesn’t meet their needs or answer their query. You can use Google Analytics to help you understand who your users are. You can figure out how they’re reaching your site, where they’re landing, and more information to help you refine the user experience of your site. Google BERT (one of Google’s newer search algorithms released in October 2019) supports your need for a user-focused site. BERT, “is Google’s neural network-based technique for natural language processing (NLP)…” and “in short, BERT can help computers understand language a bit more like humans do.” Optimizing Page Titles and Meta Descriptions Page titles and meta descriptions are some of the first things users and search engines see and they influence how your page is understood.   Page titles are the clickable titles that display in SERPs, like you see in the example below, circled in red. Depending on the browser you’re using, you may also see page titles in your tabs. Meta descriptions are little snippets of HTML content that describe the content on a page. Optimizing them for SEO is crucial. You can see Domain.com’s homepage meta description circled in blue below. Page Title Optimization Your page title is one of the most important on-page SEO ranking factors. To make the most of it, keep these tips in mind: It should be no more than 65 characters in length (including spaces.)Your most important keyword should feature in your page title.Don’t stuff it full of keywords. That’s ineffective and search engines see right through it. Meta Description Optimization Meta descriptions are brief snippets created to describe a page or site. Good meta descriptions increase the click-through rate from search results to your site. Create effective meta descriptions by: Including a CTA (call-to-action) in your meta description.Keeping your description between 50-160 characters, including spaces.While you can write longer meta descriptions, Google tends to truncate them if they’re too wordy.Including keywords is important, but don’t keyword-stuff for the sake of keyword-stuffing.   Create and Write Longer, Better Content   Articles and pages that appear on the first page of Google search results tend to average ~1890 words. If you’re still writing 500-word fluff and puff pieces, your SEO is in trouble. https://backlinko.com/search-engine-ranking Let’s hearken back to the first SEO strategy Mike suggested, understanding your audience. If you can find out why people are coming to your site, you can cater your content to them. Writing good content takes time, but it’s worth it because the quality of your content matters. Good content is: Engaging. It keeps people on your site longer.Shareable. If your content is good and trustworthy, others are more likely to share it and that gains you backlinks (a form of Off-page SEO.)Editable. Good content needs to be tweaked. Google likes “fresh” content, so be sure to revise your content to include updated keywords, newer facts, or reflect changes in user-behavior. Remember, search engines want to display the best results for search queries. If your page has the best, most comprehensive content that answers a question, naturally, it’ll rank higher over time. Secure Pages Having a secure website is essential to your success. You might think you can get away without SSL if you’re not running an e–commerce website or asking for user’s personal information (like via an email sign up form), but you’d be mistaken. SSL isn’t just vital for site security; it also matters for appearances’ sake — never discount the power of perception. We’ll explain below. Since Google introduced security as a ranking signal in 2014, SSL has been a must-have. SSL stands for “Secure Sockets Layer” and it protects and encrypts the information passed between an end user (site visitor) and your site, and vice versa. It keeps information safe ranging from credit card details to email addresses. Without SSL, hackers and bad guys can intercept, read, and alter that information. Remember how we said perception matters? Consider this: Sites with SSL enabled have a visual indicator in the URL bar that signals the site as safe and secure. Sites without SSL, or not secure sites, show up with an ugly indicator, like you see below, that can cause site visitors to lose trust and confidence in you. Don’t push your site visitors away before they’ve had a chance to peruse your pages. Enable SSL on your site and reap the benefits of increased customer trust and the secure exchange of information on your site. Use Your SEO Tools If you’re working on SEO, it makes sense to use SEO tools designed specifically to help! As an added bonus, many of them are free. Let’s look at two resources created by Google that are indispensable to your SEO efforts. Google Analytics Use this tool to understand basic KPIs (key performance indicators) and benchmark performance. With Analytics you can: Understand your audience.Gain insight into performance fluctuations.Visualize user behavior.Create reports. Google Search Console Google Search Console has one main purpose: to help you understand how GoogleBot has interacted with your site. What’s GoogleBot? It’s Google’s Search Engine Bot that crawls webpages. It uses sitemaps and links to catalogue sites on the Internet. Google stores this information in their index, which is like a massive repository of sites that exist online. GoogleBot crawls sites using different SEO ranking factors and looks for things like broken links or updated content. When it finds these things, it updates and makes note of them in the larger index. When using Search Console, don’t forget to look at your Index Coverage Report (ICR). Your ICR: Lists both the pages you’ve submitted to Google (like via a sitemap) and all the pages Google has discovered on its own.Each page displayed in the report will fall into one of the following four buckets.ValidValid with warningsErrorExcluded Use the status of your pages to make any necessary changes to your site. For example, if you find a webpage that’s excluded from search results that shouldn’t be, you’ll need to correct it. Search Console also lets you see the queries people made to find your site! Neat, right? This is incredibly insightful information that allows you to: Improve your keywords, and therefore, your content.Understand your most valuable organic keywords.Gauge and monitor keyword movement to see what you should be targeting. Technical SEO Have you ever completed a technical audit of your site? If not, now’s the time to start. As a best practice, you should audit your site at least once a year (more if you have a complex site.) Technical site audits help you understand various things about your site, like: Are You Searchable? When people make search queries, are your pages surfacing as results?Help you understand what “noindex” tags exist on your site that shouldn’t be there.Check the validity of your webpages (especially by using Google Search Console in your audit.) Clean up Your Redirects When you click on a specific URL, but the page that loads has a different URL, it means you’ve encountered a redirect. Redirects are ways of getting people from one webpage to another.Here’s an example of how it could work. Let’s say you used to sell tons of Product A because people just loved it. But you discovered Product B, something far superior, and stopped carrying the other one.  If someone has the old page for Product A bookmarked, you can use a redirect to get them to Product B’s page instead of seeing an error.  Over time, your redirect chains can get longer and longer and that can dilute your SEO equity.This also adds load time to your pages.Check for temporary redirects and make sure they stay that way, temporary! They shouldn’t be used as long-term solutions.If you need a permanent redirect, make it a 301. We repeat, 301 redirects are permanent, but they transfer the SEO equity of your old page to your new one, unlike a temporary redirect. Evaluate Site Traffic To evaluate your site traffic you’ll need to use either Google Analytics or Google Search Console.For Google Analytics:Click on Acquisitions > All Traffic > Channels > Organic Search (under default channel groupings) and select your time frame.We recommend choosing a longer time frame to really get a sense of any patterns or issues.Use this information to identify landing pages with irregular performances.Evaluate these pages individually looking for potential errors.For Google Search Console:Navigate to Performance > Search Results > Change date to “Compare.”Sort results by significant differences in your KPIs to identify and evaluate your site performance trends.Seeing a big gap in click and impression data? Bridge them by identifying the keywords you’d like to strengthen and then focus on those terms within that page(s). Update Your Robots.txt File Robots.txt files are made to communicate with web crawling robots (like GoogleBot.) These files tell the bots what webpages they can and can’t access for crawling on your site. It’s a file that creates “rules” around your domain.   Robots.txt filesMake sure no important elements from your site are being blocked from crawlers and therefore, search engines.Block elements of your site (of your choosing) from crawlers and search engines.You should always check your Robots.txt file.You can view its real-time performance from within Google Search Console, just look for the Index Coverage Report we mentioned earlier.For example, anything that results in “valid, but with warnings” means your Robots.txt file should’ve prevented those URLs from being crawled, but they’ve surfaced anyway. If this happens, make sure your Robots.txt file is set up appropriately.You could also see things marked as “excluded.” This means those URLs are appropriately and correctly blocked from SERPs by the robots.txt file.We recommend giving anything an “excluded” status a once-over to make sure you haven’t accidentally blocked any pages that should be crawlable. Review Your 404 pages 404 errors surface across pages that have been removed, deleted, or are otherwise categorized as “Bad Requests.”Do you have any 404 pages that have actually gained significant value for your site?This could be because they’ve generated a lot of backlinks, have great keyword ranking, bring in decent traffic, revenue, or a variety of other reasons.If yes, you should consider redirecting those pages (remember, 301 redirects maintain all the SEO equity that a page has built) or reconfiguring them so they’re still relevant.View your 404s with a web crawl or with Google Search Console.In Search Console, go to your Index Coverage Report and then navigate to the “Errors” section. This will display all the 404 errors that came from your sitemap.xml file.In that same report, navigate to the “Excluded” section.This will report on any pages with a 404 crawl anomaly or any pages throwing soft 404 errors. Implementing These SEO Strategies and Tips Will Boost Your Business We want your business to succeed as much as you do. That’s why we’ve compiled these SEO strategies and hope that you implement them on your website. SEO is crucial to surviving and thriving online, so don’t let your website and business get behind. If you’ve never worked on your SEO before, consider starting with this beginner’s guide to SEO. If you have any questions, or other SEO strategies you’d like to suggest, let us know in the comments. The post For the Love of Your Business — SEO Strategies to Implement Now appeared first on Domain.com | Blog.

The 5 Phases of WordPress Mastery

InMotion Hosting Blog -

Starting out on the WordPress journey can be intimidating. It seems like a whole new world with lots of buttons and options. And there’s creative concerns like menus, colors, site navigation, content writing. In order to get the most out of WordPress it’s best to see your work as a series of phases in which you take on greater challenges in sequence. Beginner Phase—Learn The Bare Bones Community Phase—Join a WordPress Community Theme Phase—Start Coding a Theme Plugin Phase—Make a Plugin Master Phase—Contribute to Core After you get through these phases—even if it takes you several years—you will know your WordPress judo well. Continue reading The 5 Phases of WordPress Mastery at InMotion Hosting Blog.

Introducing Your New and Improved WP Engine User Portal

WP Engine -

At WP Engine, being “Customer Inspired” is a core value we rely on for our overall strategic vision as well as the day-to-day enthusiasm we put behind helping our customers win online.     We often solicit customer feedback for our various products and offerings, as most recently seen with our updates to Smart Plugin Manager, our… The post Introducing Your New and Improved WP Engine User Portal appeared first on WP Engine.

How to Launch a Website for Your Service Business Side Hustle

HostGator Blog -

The post How to Launch a Website for Your Service Business Side Hustle appeared first on HostGator Blog. Did you know you can make a considerable chunk of change by starting a service-based side business? In fact, the average person with a handyman services business earns an average of $77 per hour. This may come as a shock to you, and it may even be more than you are currently making at your 9-5 job. If you have grown up learning the ins and outs of fixing up houses, repairing appliances, doing maintenance, or if you know how to fix electronics, now may be the perfect time to put your talents to use and to start your service business side hustle. This post will cover what’s involved in running a service business side hustle, how a website can help you launch your side business, and how easy it is to get your service business website up in no time. What’s Involved in Running a Service Business Side Hustle? The first thing that may come to your mind when running a service-based side hustle is providing handyman services. However, a service business side hustle can include turning any number of your service-based talents into a business. Of course, this can include handyman services, but it could also include pest control services, mobile detailing, fixing appliances, and more. Michael Espinal is one service business side hustler that turned a hobby into a business, with iTechFixIt. Espinal explains that he repairs cellular phones, tablets, and offers computer repairs. He says, “My side business began as a hobby and slowly grew. I now have over 350 contacts, and my part-time business is slowly growing.” Carl Larkin is another side hustler that provides a unique take on a service-based side hustle. He is a plumber and repairman by trade but found more monetary value in combining his plumbing knowledge and website acumen to create courses for other technicians. Larkin explains how he created a special order system for his family business, which eventually led him to start Trade Masters Online.  He says, “I’m a service and repair plumber. I graduated from college with an A- GPA. I did well in school, but I got married and needed a job, so I came back to work for the family plumbing business. The family business needed a system to make special order items, and we didn’t have an organized system.” Larkin seized this opportunity to create a special order system himself. He says, “On the side, after work, I spent more time learning how to create websites.” He successfully created a website, and charges clients every month they use the system. He also has plans to expand this special order website into a service program for other service contractors on the internet. His success with building the special order system for his family plumbing business led him to start online training courses for other technicians. Larkin says, “I now have another website helping teaching other technicians how to get their licensing.” Starting a service business side hustle involves identifying your key service-based talents, creating a website, and creating opportunities for yourself, just like Michael Espinal of iTechFixit and Carl Larkin of Trade Masters Online. Why Do Service Companies Need a Website? It’s safe to say that no matter what type of side hustle you are starting, the first step to success includes building a website.  Why?  The primary reason is that internet search is how the majority of consumers find businesses. In fact, 97% of consumers look for local businesses online. While it’s true that referrals go a long way and will be the majority of your business, it’s important to keep in mind that new customer acquisition will come from internet users using local search. It may seem obvious to state that having a website is necessary to draw customers to your business, but less than two-thirds of small businesses (64%) have a website. Let’s take a closer look at how having a HostGator website has helped various service business side hustlers experience success. Websites drive revenue. Another reason to have a website is that it can help drive customers and positively affect the bottom line of your business. Mike Carpinelli, the owner and operator of American Italian Construction, explains that his website is a huge revenue driver. He says, “My website is driving new customers to my side business, and I’ve gotten $320,000 worth of new business since Nov 2018.”  Imagine that. One platform—a website—is driving over $300K of revenue in under a year.  When push comes to shove, a website is a great way to drive visitors to your business, land new clients, and keep current customers coming back for more. Websites are low maintenance. Remember Carl Larkin? He is the creator of Trade Masters Online. A massive benefit of him having a website is he only had to create the system once and experiences residual income. Larkin says, “I invested 60 hours, and now I get a little bonus every week from my workplace as long as the system I made works and is maintained. Pretty much, I think about the website once every two months.” Building a website, especially an automated system or a hub for online courses, requires you to dedicate time upfront. However, once your website is up and running, it’s the gift that keeps on giving.  Websites provide accurate contact information. I recently had a personal experience with trying to find a handyman to fix my sink and some missing tiles in my bathroom. Like 97% of other consumers, I use Google any time I need to hire help a service-based business. I Googled “handyman near me,” and Google returned several third-party directories. It took me hours to sort through the directories and find accurate information. Not to mention, I had a difficult time getting in contact with these vendors and zero understanding of their availability. This failed search attempt doesn’t mean that Google search doesn’t work. It means that the handyman services in my area are severely under-utilizing one of the best marketing tools out there—a well-designed and search engine optimized website. It seems unbelievable, but it took me three weeks to find someone to hire. The craziest part? The second I got a hold of someone, they came to my house the next day and fixed the problems. I also gladly shelled out nearly $400 for a few hours of work. I know there are several service-based businesses in my area. I also know these side hustlers aren’t taking advantage of low competition when it comes to listing a website on Google. If you’re looking to attract more customers and help customers find you immediately, you need a website. Consider building a website where you list accurate contact information, include your availability, and provide access to an online schedule so that customers can book your services as soon as they find your website. How to Build a Service Business Website Now that you know how critical it is to have a website for your service business, let’s talk about how easy it is to start a website. As mentioned above, without the help of Google search, the success of your business will entirely depend on referrals. Referrals are an excellent way to capture new customers, but not the only way. To leverage your full potential, you also need a website. Thankfully, it’s easy to get a website up and running with the help of HostGator’s Website Builder. You don’t have to know how to code, don’t need any design skills, and it won’t break the bank to build a website. All you have to do is follow six quick steps, and you can get your website up in less than a day. Step 1: Pick a hosting plan for your service business website. The Gator Website Builder has three hosting plans for you to review. You can pick your plan depending on your needs and how much functionality you want your website to have.  The starter plan includes a free domain, 200+ templates, a drag-and-drop editor, cloud hosting, and website analytics, and is an excellent pick for someone looking to start a simple service business website. If you are nervous about building your own service business website and want priority support, you’ll want to select the premium plan. This plan provides everything in the starter plan but includes extra priority support.  If you are planning on selling online courses like Carl Larkin, then select the eCommerce plan. This plan will help you set up an eCommerce store where you can collect payments online. Once you’ve picked a plan, click “buy now” and you can set up your account. Step 2: Pick a domain name for your service business website. Every Gator Website Builder package includes a free domain. To pick your domain, all you have to do is type something in the “get domain” box. If your top choice isn’t available, select another. When it comes to picking a domain name for your service business side hustle, you can choose anything that describes what you do.  For example, Carl Larkin chose the name “Trade Masters Online” (www.trademastersonline.com) because it perfectly describes what he does. He provides online training to help people master a trade.  Mike Carpinelli is another excellent example of a service-based business side hustler with a great domain name. His domain name is https://americanitalianconstruction.com. This domain name aptly describes him and his business. Here is an article on how to choose the perfect domain name for your business if you need help deciding. If you already have a domain name, then you can connect it to your HostGator account by clicking “connect it here.”  Step 3: Create your account. Once you have a domain name, you can connect your HostGator account. All you need is an email address or Facebook account to connect. Then, enter your payment information, and you’re ready to go. Step 4: Pick a template for your service business website. Did you know the Gator Website Builder comes with templates, and all you have to do is pick the one that matches the vibe of your service business side hustle? That’s right! No coding involved. Once you create your account, HostGator will direct you to the “choose a template” page. You can scroll through more than 200 professionally-designed templates, and select the template that you love the most. You can also customize any of the templates to match the colors and theme of your service business. Step 5: Add content to your service business website. Once you have selected the perfect template, click “start editing.” This will send you to your dashboard where you can add, edit, and delete pages. Pages you might want to include are an about page, contact page, description of your services, and a page that links to your various online classes (if applicable). Gator Website Builder includes a drag and drop builder to make it easy to design your website. All you have to do is point and click. However, if you have any questions, Gator Website Builder also includes a free and easy step-by-step guide for reference that you can access at any time. To access this guide, click the “menu” icon next to the Gator by HostGator logo and select the “getting started tour.”   Step 6: Review your content and launch your service business website. The last step is to review your website and go live. By clicking “preview,” you can see your service business website in full. This is when you can look at your website and make sure everything looks how you want it to look. If everything looks right, then click the “finish preview” button at the top and then “publish website” at the top of the dashboard. Gator WebsiteBuilder will present a series of quick steps to help you go live. Start Your Service-Based Side Hustle Starting a side hustle is easier now than it ever has been before. This is especially true considering how many side hustle resources and online tools are available to you, and how easy it is to launch a website. With the help of a website, you can attract the right clients, and start making money.  For more information on how to get started, check out Gator Website Builder today. The process of building a website is intuitive, and you’ll be pleased with the results. Find the post on the HostGator Blog

A Human Lens on NRF’s 2020 Vision: Technology Is Awesome, but Never Lose Sight of Relationships

Nexcess Blog -

NRF 2020 was chocked full of Vision. From walking the floor talking to vendors, to the keynote speeches, to engaging conversations with key partners – we were all focused on the advancements in technology. And for good reason – the retail industry in many ways is leading the way in integrated experiences, artificial intelligence, and security. These themes really stood out to me AI demonstrated its heft at integrating with existing in-store technologies to monitor and improve customers’ experiences in real-time. Ecommerce also demonstrated its agility in adopting and adapting AI to improve the experience of both browsers and buyers – from voice command to customized consumer guidance to forecasting sales to authenticating product reviews. In the aggregate, these advancements lead to an improved customer or user experience – especially vital for marquee brick-and-mortar retailers that must replicate superior customer service ethos online. Think Nordstrom or Total Wine, with some interesting lessons – what to do and what not to do – for small and medium-size online-only retailers. Innovation also took center stage in personalizing the consumer’s journey, from search to scroll to sale. An image of a desired item is uploaded and soon the product available for purchase. Digital measuring software ensures a bespoke fit in clothing or footwear – without ever entering a department store. Key to success across inventories is an omnichannel approach to meeting consumers where they are. Seamless integration agnostic to how a customer finds you – via mobile, online or in-store – will maximize their experiences by keeping their focus on what they seek to find, securely and free from gimmicks or impediments. It was all very cool. Amazing. Sometimes awe-inspiring. But as I reflected on the week in NYC, what really made the most lasting impact was the people and partners I interacted with…you know, people. Human intelligence had nothing artificial about it. I was reminded of the invaluable opportunity to hear from experts about all the above and think about how to leverage their ideas and prognostications for Nexcess and our customers. Because every transaction is backed by a human being, everything we do hinges on our relationships. I simply cannot overstate the importance of our people and our partners. Across the diverse communities that make our sector one of the most exciting places to be and work. As we look ahead to 2020 and beyond, the people at Nexcess are proud of and energized by of our new business packages, new technology partners, and new scaling options. We want to be the e-commerce industry’s most favored Partner in 2020. We’re ‘big tent’ people here at Nexcess and we strive every day to engage with our partners, our clients, and the broader community. We start with the expertise of our people and build an incredible platform around them – from providing a “Safe Harbor” product designed for Magento I businesses that need time to plan for transition to M2, to best in class Magento 2 hosting solutions, to the best WordPress and WooCommerce packages on the market, and to our cloud platform built on OpenStack. So, yeah, technology matters – a lot. But relationships are required to make it work. If the promise of 2020 is bringing further disruption as you navigate evolving technologies and related decisions, our promise to you is to continue supporting your endeavors and success. Expertise delivered by the most experienced and helpful humans in ecommerce. Site by Site. Store by Store. Side by Side. The post A Human Lens on NRF’s 2020 Vision: Technology Is Awesome, but Never Lose Sight of Relationships appeared first on Nexcess Blog.

Find the perfect address with .EMAIL

Reseller Club Blog -

I got my first email address when I was in high school. Yes, I had a really embarrassing email ID too, which I use to this date. But as I began my career, I learnt of the importance of domains and professional email IDs. My first professional ID was amrita@mycompany which I was proud of. As you may know, a brand can give its employees and departments such an email address because they own the domain (think: resellerclub.com, amrita@resellerclub.com, finance@resellerclub.com, marketing@resellerclub.com etc.). It’s probably safe to say that one of the most valuable purposes of a web domain is often, email. So why not just have an .EMAIL extension? In 2018, the no. of email users worldwide was 3.8 billion. This number is set to rise to 4.4 billion in 2023. (source: statista.com) With such a large user base, the .EMAIL extension surely has a place in the domain market. Let’s look at why .EMAIL is a great domain option for your customers. Why .EMAIL? It’s memorable: An .EMAIL domain will make your customers’ business memorable because of its uniqueness. Email addresses are passé. Just share your website address while you network! It is universal & widely used: The term ‘email’ is recognised globally, across languages and geographies. It is used daily at work places, events, conferences, in personal conversations and more. It is widely understood.  It sends a message: The domain helps convey exactly what your brand stands for! Who is .EMAIL for? .EMAIL is perfect for: Anyone who wants a memorable mailing address Marketing agencies Email marketing professionals & email application companies CRMs and mailing technology brands For example, just by adding .EMAIL extensions to popular email applications, the domain conveys exactly what the app is about – Outlook.email, Microsoft.email, GSuite.email The ResellerClub Advantage With ResellerClub, you can register .EMAIL domains at a special price of $2.99 and resell to make your profit! Get your customers on an .EMAIL domain today! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Find the perfect address with .EMAIL appeared first on ResellerClub Blog.

How to Use Short Videos to Turn Prospects Into Customers

Social Media Examiner -

Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing? In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or service. Why Use Short, Fact-Based Video? According to […] The post How to Use Short Videos to Turn Prospects Into Customers appeared first on Social Media Marketing | Social Media Examiner.

Keeping our Members Safe from Harassment

LinkedIn Official Blog -

We work every day to ensure you, our members, have a safe and professional experience on LinkedIn. One of the ways we do this is by not tolerating any form of harassment. Anything anyone shares on LinkedIn has to follow our Professional Community Policies. This policy covers all content and any form of harassment -- from unkind words to unwanted romantic advancements to hate speech or bullying -- by any member. Our teams use a combination of technical measures, human review and reports from our... .

How to Run an Online Giveaway on Your WordPress Website

DreamHost Blog -

Thinking of innovative ways to engage with your website visitors and social media followers can be a challenge. Creating fun and appealing activities might be on your list of marketing strategies to explore, but it’s hard to know where to start. Fortunately, online giveaways are a popular and easy way to engage loyal customers, gain new followers, and even encourage user-generated content focused on your brand. What’s more, contests can be a productive way to find new leads. In this article, we’ll discuss the benefits of using giveaways to promote your business. We’ll also take a look at 10 giveaway tools you can use to create a successful contest. Why You Should Run a Giveaway How to Create an Online Giveaway Strategy 10 Giveaway Tools for Your WordPress Website How to Market and Improve Your Contest So come on down — the prize is right! Why Your Business Can Benefit From Giving Products Away Online giveaways and contests can be highly effective ways for your business to attract and keep new customers. At a basic level, they can help to build trust and loyalty for your products. However, the benefits of running contests and giveaways go even further than that. When it comes to spreading the word about your business, a giveaway can be highly valuable. For example, 95% of people who participate in a contest or giveaway share it with friends online afterward (everyone wants to win a prize). That’s a pretty wide reach for something you can often set up for free. We’ll cover some of the ways you can do that later in this article. You can also build your email list by using contests to collect user information. In fact, some giveaway apps also include a social sign-in functionality, which has been shown to increase the success rate of online marketing campaigns. This feature gives users the option to sign in to your website or contest using a social media account they already have, saving them from having to create an entirely new account. Win Big with DreamPressOur automatic updates and strong security defenses take server management off your hands so you can focus on your giveaway, not downtime.Check Out Plans How to Develop an Online Giveaway Strategy That Works One of the first steps in carrying out a successful online giveaway is to set explicit goals from the start. Planning out all the details of the giveaway is vital, as you don’t want to have a game go astray or forget a critical component of the rules. More specifically, setting measurable goals for your contest will make it more valuable when you crunch the numbers later and assess whether the Return On Investment (ROI) was worth it. You’ll want to identify whether your goal is to convert leads, gain new leads, promote a product or service, or something else entirely. Then you’ll need to consider exactly how that goal will be measured, so your results will be crystal clear. Contests and giveaways are also excellent at encouraging user-generated content (UGC). This is a way for brands to invite their followers and customers to contribute to the company’s story online. Contests are one way to do this. For example, check out LEGO’s Moments in Space contest. Since 64% of marketers agree that building community is essential to their marketing strategies, combining UGC with giveaways and contests is a smart move. It’s also vital to clarify the type of promotion you’d like to run as you begin to develop your strategy. Sweepstakes are prize giveaways where a winner is chosen at random by luck of the draw. Contests choose a winner based on merit, such as in the above LEGO contest. Lotteries are prize drawings where people have to pay to play — you’ll definitely want to consult with legal counsel before setting one of these up. Whatever type of promotion you decide to run, make sure that you stay on the right side of giveaway rules in your state (or country) since there could be legal ramifications. 10 Tools to Help You Run a Giveaway on Your WordPress Website There are lots of options for running giveaways on your WordPress website. However, it’s worth noting that, while some of the applications on our list have well-maintained WordPress plugins, others do not. Let’s go over everything you need to know about 10 popular giveaway solutions that you can start using on your website right now. Related: How to Create Your First WordPress Plugin 1. RafflePress RafflePress is a free plugin for WordPress with premium upgrade options. It provides a comprehensive package for creating and managing giveaways on your website. This solution comes with a drag-and-drop giveaway builder, fraud protection, viral sharing functionality, and templates. Additionally, it offers tracking and retargeting features, which can help you make an even more significant impact with the work you put into running giveaways. Price: RafflePress has a free plugin for WordPress. Alternatively, you can upgrade to a premium plan starting at $39.20 per year for a one-site license or $359.20 for an unlimited, lifetime license. 2. Woorise Woorise is an application that enables you to create a variety of interactive contest elements for your website with a drag-and-drop editor. There is a WordPress plugin for Woorise, but it has not yet been thoroughly tested and vetted, so we recommend caution. In the meantime, you can create what you need through the platform’s website and embed it wherever you need to on your site. Price: Woorise has a free plan that covers 500 entries, or you can upgrade to one of its annual tiers that all come in just under $100 per month. Related: How to Pick the Best WordPress Themes 3. Easypromos Easypromos is a more extensive software system with many options and lots of giveaway templates for a quick start-up process. You can create campaigns using 30 different applications designed for specific social media channels, as well as games, quizzes, and coupons. All of these can be embedded on your WordPress website using a custom HTML block or widget. Price: Easypromos’ pricing is a bit more complicated than some of the other options on our list. You can price a single promotion, purchase the Giveaway app starting at $29 per month, or get all of the company’s applications starting at $159 per month. 4. Heyo Heyo offers 11 different products and services that are all geared towards building engagement for your brand. You can use them to create various types of photo contests, giveaways, sweepstakes, quizzes, and contests (and even multiformat contests). To use this application with WordPress, you’ll need to create your giveaway within Heyo and use embed codes to add it to your website. Price: You can choose from Basic, Standard, or Premium plans starting at $25 per month for a year-long contract or contact the company for custom account pricing. There’s also a seven-day free trial offer. Be Awesome on the InternetJoin our monthly newsletter for tips and tricks to build your dream website!Sign Me Up 5. Rafflecopter Rafflecopter is a popular and well-known contest application. It has a very beginner-friendly interface that makes it easy to get a contest up and running quickly. Once you create a contest, you can share it with your social media channels, link it to your website, or embed it on a web page. Rafflecopter’s reputation is one of success, innovation, and quality support. Price:  You can start with a free plan or upgrade to the Basic plan for $13 per month. There are also Grow ($43) and Premium ($84) plans that can be upgraded on a month-to-month basis for greater flexibility. 6. Gleam Gleam offers four different applications that cover contests, galleries, rewards, and “capturing.” This means you can create redeemable rewards for your site’s users in return for actions such as sharing your content on social media. You can also use the capture feature to attract more email subscribers. All in all, Gleam is a very visually-engaging option for embedding contests on your WordPress website. Price: You can get all four applications in an easy-to-use dashboard for $97 per month or purchase just the apps you need for lower monthly payments. For example, the competition app starts at $10 per month. 7. ShortStack This platform offers a very comprehensive approach to marketing your online products or services. ShortStack collects a seemingly endless number of features and options in one place. Beyond contests and giveaways, ShortStack also offers data management and team collaboration solutions. Price: ShortStack provides a free plan with limited options. You’ll have to look at its Business plan ($99 per month) or higher to take advantage of the “Embed to WordPress” and popup features. Related: How to Use Google Analytics with WordPress 8. Wishpond Wishpond offers an integration tool for WordPress and has many marketing solutions to choose from. Contests and giveaways are just the tip of the iceberg with Wishpond. If you’re looking for a giveaway platform that also includes a healthy dose of marketing and engagement tools, this might be your best bet. Price: Do-it-yourself plans start at $49 per month, but you will have to contact the company for managed account pricing. 9. Woobox You can run a wide variety of campaigns with Woobox. It includes options for bracket contests, instant winners, and a “winner picker” feature. One of the benefits of Woobox is that you can choose from many pre-built templates and then customize them to match your needs. Price: You can start with the limited free plan or upgrade to a Standard plan for $32 per month for unlimited entries. 10. KingSumo If you’re looking for a truly integrated approach to giveaways, KingSumo is a great option. This application is focused on viral giveaways. You can build your campaigns with their dedicated WordPress giveaway plugin right in your website’s admin panel. Price: A lifetime, single-site license is $198 and includes free updates and customer support. A developer’s license costs $594 for unlimited sites. How to Market and Improve Your Contest Promoting your website online can be challenging, partly due to an overwhelming slate of options. The good news is that giveaways can be fun and engaging, as well as cost-effective. Of course, once you create your giveaway, you’ll need to promote it as well. Here are some low-cost ways of getting your giveaway content out in front of potential participants. Set up an email marketing campaign Write a blog post for your company website Partner with relevant influencers to reach your audience Share with your social media followers If you want some insights on how to best use your social networks, check out our social media for small business guide. Another important aspect of running a contest (especially if you also want to collect valuable marketing data on your target audience) is to include a way for entrants to send you feedback on their experiences. This could be a simple rating system or a follow-up email with an invitation to complete a survey. Either way, it can be very helpful in determining how to make your next contest experience even better. Plus, it gives you a chance to revamp any elements that didn’t work out the first time. Related: 10 Social Media Marketing Tips for Your Small Business Eye on the Prize Aside from being good fun, contests and giveaways have an excellent track record of driving conversions, improving engagement, and boosting brand awareness. Understanding the benefits of running a quality contest and driving entries can help you hone in on all the right elements to include. There are plenty of reputable contest applications and plugins to help. Whether you choose Rafflecopter, Woorise, ShortStack, Rafflepress, or one of the others we’ve reviewed, you’ll be well placed to run a fully-featured giveaway. If you need some more plugin recommendations for your website, you’ve come to the right place. We’ve put together a ton of guides to help you choose the right add-ons for your WordPress site. 9 of the Most Popular WordPress Plugins 10 WordPress Plugins to Maximize Your Lead Generation 13 of the Best Security Plugins to Keep Your WordPress Site Safe 15 Essential Plugins and Features For Your WordPress Website Of course, you’ll also need to make sure your web host is up to the task. Here at DreamHost, we have managed WordPress hosting plans that can help you ensure a safe, secure, and seamless contest experience for your customers! The post How to Run an Online Giveaway on Your WordPress Website appeared first on Website Guides, Tips and Knowledge.

Whatever Happened to These Icons of the Early Internet?

HostGator Blog -

The post Whatever Happened to These Icons of the Early Internet? appeared first on HostGator Blog. Do the words “dial-up modem” make you think of a screeching sound? Do you remember deciding whether you’d sign up for Prodigy or America Online? Did seeing an entire set of encyclopedias presented on one CD-ROM disk (complete with sound and video snippets) blow your mind?  If so, you probably had firsthand experience with some of the most successful innovations of the early internet. If not, you’ve probably heard of at least some of them.  Read on for a nostalgia trip to the heyday of slow connections, clunky site design, the dawn of chat and celebrity search engine mascots. What Happened to Myspace? Myspace then What didn’t happen to Myspace? Myspace, founded in 2003, went from zero to world’s biggest social network in four years. In that brief time, it won millions of users and launched countless careers (and derailed at least one) before slowly sliding into irrelevance. Teenagers and young adults flocked to Myspace to connect with each other and find new artists. Because users could upload songs and embed YouTube videos, Myspace became a hub for budding comedians, filmmakers and musicians who wanted to reach a big audience. Lily Allen, Arctic Monkeys, Ke$ha, Skrillex and Katy Perry all used Myspace to share their early work.  In 2004 Myspace had the chance to buy Facebook but passed, because Mark Zuckerberg wanted a seemingly outrageous $75 million. The next year, Myspace spawned an epic bidding war between Fox News parent company News Corp. and media titan Viacom. News Corp. won, Viacom’s CEO got fired for failing to land the deal, and Rupert Murdoch got to hang out with Myspace’s creators.  By the mid-to-late 2000s, the social network had more than 100 million users worldwide. Myspace’s time at the top was brief, though. Its site, according to a former VP, was a “spaghetti-ball mess” that was hard to manage and maintain, as the Guardian reported in 2015. It was also increasingly unappealing to users, compared to the sleek design of Facebook.  Once Facebook started gaining traction, Myspace started to fade. Sold numerous times after it peaked, Myspace was briefly owned by Justin Timberlake and a group of co-investors who were sadly unable to bring MyspaceBack. Myspace now But don’t let Myspace’s sad tale of lost fame and fortune fool you. The site still gets about 8 million visitors per month. And it’s still focused on music and videos–although it did lose 12 years’ worth of content during a botched server migration revealed earlier this year.  The lessons of Myspace: Buy Facebook at $75 million, streamline your site and back up your data before you migrate to a new server or host.  What Happened to Netscape? Old-school web browsing Compared to Myspace, Netscape practically emerged from the primordial mists of the early World Wide Web. Launched in late 1994, Netscape Navigator was the first web browser available to the average home or small business computer user—until Microsoft countered with Internet Explorer in the second half of 1995 and kicked off the browser wars.  By 1998, Netscape was falling behind Explorer, which Microsoft bundled with its Windows releases. That same year, Netscape made its source code public. Even though Netscape had lost market share to Microsoft and gave away its code, AOL (remember them?) spent more than $4 billion to buy Netscape in 1999. What followed was a decade of staff cuts, outsourcing and attempts to keep Netscape and AOL relevant. In 2008, Netscape was finished as a browser. However, several of Netscape’s innovations are still with us.  The Mozilla Foundation–named for Netscape’s mascot–used Netscape’s open-source code to develop Firefox, which topped TechRadar’s list of 2019’s best browsers. Netscape helped create the JavaScript programming language that underpins most websites and Android apps.Netscape also developed the Secure Sockets Layer (SSL) protocol. So the next time you renew your site’s SSL certificate, thank Netscape for protecting your customers’ data from man-in-the-middle attacks. What Happened to AIM? AOL Instant Messenger (AIM) debuted in 1997. It gave everyone, AOL user or not, a way to chat with people on their “Buddy List” and later with AIM’s chatbots. At a time before social media and smartphones, AIM turned users’ desktop computers into portals for real-time conversations. As its popularity grew, AOL released more versions of AIM for everything from the Palm Pilot and BlackBerry to iOS and Android devices. It’s hard to overstate what a huge deal AIM was, especially for kids and teens who wanted to keep in touch with their friends. Typing away at the family computer didn’t rack up long-distance fees, and it was less disruptive (and more private) than trying to have a conversation on the kitchen phone.  AIM was also the Millennial generation’s introduction to using the emoticons and abbreviations that are second nature to smartphone and social media users today. Among AIM’s fans was a young Mark Zuckerberg, who credits AIM for planting “a lot of the seeds of what would become Facebook.” By 2001, according to Technology Review, there were 36 million AIM users.  Alas, AIM never made much money for AOL, and as AOL’s star began to fade, so did AIM. When Facebook Messenger and Twitter came along, AIM suddenly looked stale.  AOL pulled the plug on AIM in 2017, but AIM made chat part of our daily lives. What Happened to Ask Jeeves? It’s hard to imagine now, but there was a time in internet history when the only way to search was by typing keywords into a browser like Netscape or searching through different levels of information in a directory like Yahoo.  If you wanted to ask a regular question instead of thinking like a computer, you were out of luck—until Ask Jeeves arrived on the scene in 1997. Jeeves, a cartoon butler, was happy to find answers based on either written questions or keyword searches.  Like today’s internet users who happily use voice search on their mobile phones and assistant devices, ‘90s web surfers appreciated the humanity Jeeves brought to a jumbled and overwhelming internet. Within two years of launching, Ask Jeeves was answering a million questions a day. Soon, Jeeves had an agent in Hollywood and his own float in the Macy’s Thanksgiving Day parade.  So why isn’t Jeeves still answering our internet questions? The dotcom bubble burst, the company’s value tanked, and Google started its march to domination of the search engine market. Eventually the company showed Jeeves the door, rebranded as Ask.com and focused on listicle-type content.  Still, the idea that drove Ask Jeeves – letting users communicate naturally to get information online – lives on in Siri, Alexa and other voice assistants today. Need more internet nostalgia? Check out these hallmarks of 1990s website design. Find the post on the HostGator Blog

How to Onboard Social Media Marketing Clients: A Checklist for Consultants

Social Media Examiner -

Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why a Social Media Marketing Onboarding Process Is Important […] The post How to Onboard Social Media Marketing Clients: A Checklist for Consultants appeared first on Social Media Marketing | Social Media Examiner.

Sunsetting support for data-vocabulary

Google Webmaster Central Blog -

Structured data schemas such as schema.org and data-vocabulary.org are used to define shared meaningful structures for markup-based applications on the Web. With the increasing usage and popularity of schema.org we decided to focus our development on a single SD scheme. As of April 6, 2020, data-vocabulary.org markup will no longer be eligible for Google rich result features.As a preparation for the change and starting today, Search Console will issue warnings for pages using the data-vocabulary.org schema so that you can prepare for the sunset in time. This will allow you to easily identify pages using that markup and replace the data-vocabulary.org markup with schema.org. A bit more about structured dataGoogle uses structured data standardized formats and shared schemas to provide information about a page and the things described by the page. This information is used for two main purposesUnderstand the content of the page Enable special search result features and enhancementsWhat are structured data formats?Structured data formats like JSON-LD, RDFa and Microdata define a small number of fixed structures that can be used to encode descriptive data. They typically build upon lower-level standards like JSON and HTML. To learn more about the supported and recommended formats, please check out our developers guide.What are structured data schemas?Alongside the structured data formats, structured data schemas work like a kind of dictionary, defining terms for types of thing (e.g. "Person", "Event", "Organization"), and for properties and relationships (e.g. "name", "worksFor"). By maintaining this separation between format and schema, it is possible for users of different formats to take advantage of the same, widely shared, schemas.Data-vocabulary schemaGoogle's "Data Vocabulary" project was an important milestone in the development of structured data on the Web, because it led to our collaboration with other search engines to create schema.org. However it is now very outdated and it is generally preferable to use more widely shared vocabulary from Schema.org. Therefore data-vocabulary.org markup will stop being eligible for Google search result features and enhancements.Please note that this is the only consequence of this change. Pages using data-vocabulary schema will remain valid for all other purposes.In order to be eligible for Google rich result features we recommend converting your data-vocabulary.org structured data to schema.org. For example, here is how you would change the data vocabulary to schema.orgData-vocabulary.orgSchema.orgYou can test any code snippet live on Rich Results Test by pasting it into the search box. Try it out! And if you have any questions or comments, check out the Google Webmasters community.Posted by Dan Brickley, Standards Developer Advocate, and Moshe Samet, Search Console Product Manager

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