Industry Buzz

What Is A Website Builder?

HostGator Blog -

The post What Is A Website Builder? appeared first on HostGator Blog. Building a website used to require learning how to code, but those days are in the past. Now, anybody can easily create a new website using a website builder. Whether you own a small business or you are looking to create your own blog, website builders make it so you don’t have to hire a web designer to have a professionally designed site. If you are wondering, “What is a website builder?” you have come to the right place.  But, hearing that website builders are easy to use doesn’t mean you just automatically know what a website builder is, or how one works. Website builders make it easy for users to make their own website with little effort or coding skills. By using this platform, anyone can achieve a professionally designed site without using a web designer.  If you’re ready to get your website off the ground, but are stuck at the step of figuring out how to use a website builder, we walk you through the main steps you need to know.  10 Steps to Use a Website Builder Each website builder will work a little differently. To learn the unique details of using the particular website builder you choose, you’ll want to consult the company’s educational materials.  But most of the main website builders available today have some similarities in how they work. These ten steps will cover the basics.  1. Choose your website builder.  There are a lot of different website builders on the market, so you have options. Wading through the available choices can be overwhelming. But the good news is that you can find an affordable website builder today that packs the functionality you need to create a professional-looking website.  Look for a website builder that offers: Ease of use – You should be able to use it from day one without a steep learning curve. Look for drag-and-drop functionality and a website editor designed for beginners. Because of the user-friendly interface and tools, business owners and bloggers alike can easily get their site up and running in no time.Customer support – The moment you need help, you want to know you can reach out to someone willing and equipped to provide it.Lots of website template options – Building your website with a website builder is much easier if you can start with a template you like, so make sure the website builder you go with has a solid library of website templates to choose from.Mobile compatibility – Having a mobile-friendly website is no longer optional. A good website builder will make it easy to create a website that looks good on mobile.Affordability – Website builders cost anywhere from $4-$25 a month. Figure out your budget, so you select one you can afford over the long term.  Once you’ve selected your website builder, check out what educational resources the company provides to help you get up to speed on learning it. They likely offer tutorials or a tour to walk you through all the features. Taking a few minutes to review those resources on day one will make the process of building your site easier.   2. Select your website builder template. Templates are a big part of what makes website builders easier to use than building a website from scratch. With a template, you get all the basic structure and design of your website into place right away. Then all you have to do is tweak what’s already there to bring it in line with your vision for your site. If you can find a template that comes pretty close to what you want your website to look like, the work of customizing it will be that much simpler.  To help you find the right template, here are a few things to consider:  Was it designed with your industry in mind? Many website builders provide templates categorized by industry or website type. Someone building a website for their coffee shop will get a headstart if they’re able to use a coffee shop website template. Check first to see if your website builder provides a template that’s specific to the type of website you’re building, as it could make your job a lot easier. Is it responsive? If you’re not familiar with the term, a responsive website is one that automatically changes to fit the size of the screen it loads on. If you start out with a responsive template, creating a website that works well on mobile devices will be much more straightforward, since the work is mostly already done for you.Is the basic structure in line with what I want? Pay attention to things like the layout of the home page and the menu items. Switching out things like images and colors will usually be easier than re-working the template’s structure, so this is the most important part to get right. Do I like how it looks? While you can make a lot of visual changes to your template based on your personal preferences, you’ll end up doing less work to get your website in line with your aesthetic style if you like the design of it to begin with.  Browse the templates your website builder offers to find one that comes close to what you want your website to be.  3. Choose your website color scheme. The colors you choose will be one of the defining visual features of your website. Thoughtfully consider which main colors you want your website to display. If you don’t have much experience creating a color scheme, there are free tools and websites that help you identify colors that look good together.  Coolers is an automatic color scheme generator. You pick a color you like, and it will rotate in different colors to show you how they look together. Canva also has a color wheel tool that lets you select a color you like, and see suggestions for colors that look good with it.  These resources all provide HTML color codes for the colors you select (the six-digit number and letter combo), so you should have no problem finding the colors within your website builder once you’ve decided which to go with.  4. Update the website template colors to match your scheme. Use your website editor to sub in the colors currently in your template for the ones you chose in your color scheme. In the Gator Website Builder, you do this by clicking on the section of the page you want to change the color for, clicking on Style, choosing which part of the block you want to change (e.g. background, border, overlay), then selecting your new color.  You can easily pull up a specific color by clicking on More Colors, then entering the color code next to where it says HEX.  If you’re using another website builder, the exact steps for changing out each web page’s colors will differ, but will likely be similar to this process.  5. Determine what pages to add to your website. Figure out what pages your website needs. Most websites will want at least a home page and about page. If your website is for a business, you’ll want to add pages for each of the services you offer or products you sell. If you’re starting a site to share your content with the world, add a blog or visual gallery.  Create a plan for the specific pages you want to include on your website, and determine which are the most important. Your priority pages need to be especially easy for visitors to navigate to, which usually means including them on the main menu which shows up on every page of your website.  To create a new page in Gator, click on Pages on the menu on the left-side of the screen. Then you have two options: you can either duplicate the page you have open by clicking the icon with x2 on it, or add a new page by clicking on the icon with the + on it. Duplicating a page is often the easiest option, since the new one will maintain the color scheme and any other details you filled in on your first page. If you choose to add a new page, you’ll be provided a number of templated options based on the type of page you’re creating (an about page, and ecommerce one, etc.). 6. Upload your images to the website builder. Some of the images on your template may work just fine for your purposes, but chances are, you’ll need to load in some images of your own to make the site truly yours.  In Gator, you can tap into a free library of stock images. Simply click on the image you want to change, select Change Image, and choose Stock Images from the menu. The images are helpfully divided into categories so you can more easily hone in on the ones relevant to your site.  To upload an image of your own, click on Add Images, and Upload Images. Do this on each page of the site, for every image you want to include. 7. Add text and copy to your pages. Your template will have some generic copy included as a place filler.  While there are parts of your template it’s okay to keep, the copy it comes with is not one. Each page of your website needs to have original copy that communicates something about your brand.  Some best practices to keep in mind when writing copy for your website are: Prioritize your audience. It’s tempting to make your website copy all about you, but your site will resonate more with your visitors if you think about their needs first. That doesn’t mean your copy won’t communicate what you do (that’s kind of the point), but try to frame it in a way that focuses on how what you do helps solve their problems or make their lives better. Figure out your unique positioning. Take a little time to research other websites doing something similar to yours. Now think: what makes yours different?  That’s your unique value proposition. Highlight what makes you special in your website copy, so visitors know why to stick around. Learn search engine optimization (SEO) basics – Search engine optimization (SEO) is how you increase your chances of ranking in the search engines when people look for what your website offers. Before you write your website copy, it’s worth learning the basics of SEO so you can incorporate best practices for on-site optimization into what you write on each page. To change out your copy in Gator Website Builder, click on a text box on the page, highlight the text that’s there and either type out what you want to say in the box or paste in text that you’ve already written elsewhere. You can also choose the style and size of the font in the menu that shows up when you click on the text. 8. Explore other features of the website builder.  When most of us visit a website, the main things we notice are the copy and images. But each page typically includes a number of other elements. Some common examples are: Buttons Social linksContact formsEmbedded mapsEmbedded videos Most website builders will make these easy to add to your pages. In Gator, Elements is the top option in the menu on the left side of the screen. When you click on it, you’ll see a menu with all the different types of elements you might want to add to a page.  Select the element you want to add, then click on the part of the page where you want it to show up. Each element will come with its own menu once you’ve added it to the page, so you can customize the details of it as needed. 9. Drag and drop everything into place.  You don’t have to keep the same page layout that’s provided in your template. Once you’ve decided on the different images, copy, and elements you want to include on your page, decide where you want everything to go.  To rearrange different parts of your page: click on the block you want to move, hold down your mouse, drag it to the new spot you want it in, and release your mouse to drop it there. 10. Test your website with the website builder “Preview” function. Before you publish your website, you want to make sure it looks good. Any good website builder will have a Preview function, and some also provide an option for previewing how your site looks on mobile.  Go through your website thoroughly in preview mode. Test out every link. Proofread all your copy—you don’t want to let sloppy typos slip through. Make sure everything looks the way you want it to on both desktop and mobile.  Once you’re confident your website is done, click that Publish button.  Anyone Can Use a Website Builder The point of website builders is to make it possible for anyone to create a website. Even if you’re a total newbie when it comes to website design, you can take advantage of website templates that were built by skilled designers and a visual editor designed to be intuitive for beginners. Website builders make it possible to carve out your unique space on the web and make it look just the way you want it to. Ready to get started? Check out Gator Website Builder and our web hosting services now to start building your dream website. Find the post on the HostGator Blog

New gTLD Report – February 2020

Reseller Club Blog -

Birthdays are always special! February 2020 marked 14 years since the inception of ResellerClub and we celebrated this with amazing Big Birthday Bash promos on our website. .XYZ maintained its first spot, whereas, .ONLINE and .SITE secured the second and third position respectively. Moreover, .BUZZ and .FUN managed to secure the fourth and fifth place, making it to the top 5 this month! In fact, .BUZZ contributed to the total registrations with a 233% spike in the month of February. Here’s a quick peek into the new gTLDs that were trending and made it to the top 15 in February! New gTLD Report – Feb2020Infogram *Registration Numbers Facilitated by ResellerClub .XYZ: With a total share of 27% .XYZ has maintained its performance by securing the first spot in terms of registrations. This new gTLD ran at a promo price of $0.99 and the China market can be credited for  .XYZ scoring the top spot. .ONLINE: .ONLINE moved one spot ahead in February and managed to secure the second position. With a promo price of $6.99 .ONLINE witnessed a 25% total spike in its registration numbers. The Global markets* can be credited for the registrations. .SITE: Next in line is .SITE that contributed a total of 10% to the total registration count. This new gTLD was running at a promo price of $5.99. Once again the Global markets* have contributed to the maximum registration counts. .BUZZ: .BUZZ made a 233% leap in its registration numbers in the month of February and was able to secure the fourth spot in the month of February. This new gTLD was running at a promo price of $0.99. The increase in the registration numbers of .BUZZ can be credited to the China market. .FUN: With a promo price of $0.99 .FUN was able to grab a spot in the top 5 list. This new gTLD now assumes the fifth spot with a 4% total registration count. The increase in the number of registration of .FUN can be credited to the Global markets*. Apart from the top 5, .WEBSITE and .TECH saw a spike of 40% and 57% in their registration numbers respectively in the month of February. Along with this, .CLUB, .STORE and .GLOBAL each moved one position ahead in the month of February. Here’s a sneak peek into the exciting domain promos we’ve got lined up for the month of March: Help your customers establish their business online with a .WORLD domain extension at just $2.99. Improve the visibility of your customers business with a .INFO domain at just $3.99. Get the .DESIGN domain at just $5.99 and help unleash your customer’s creative business!  That’s all folks! Check out all our leading domain promos and help your customers get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there!  *Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – February 2020 appeared first on ResellerClub Blog.

New gTLD Report – February 2020

Reseller Club Blog -

Birthdays are always special! February 2020 marked 14 years since the inception of ResellerClub and we celebrated this with amazing Big Birthday Bash promos on our website. .XYZ maintained its first spot, whereas, .ONLINE and .SITE secured the second and third position respectively. Moreover, .BUZZ and .FUN managed to secure the fourth and fifth place, making it to the top 5 this month! In fact, .BUZZ contributed to the total registrations with a 233% spike in the month of February. Here’s a quick peek into the new gTLDs that were trending and made it to the top 15 in February! New gTLD Report – Feb2020Infogram *Registration Numbers Facilitated by ResellerClub .XYZ: With a total share of 27% .XYZ has maintained its performance by securing the first spot in terms of registrations. This new gTLD ran at a promo price of $0.99 and the China market can be credited for  .XYZ scoring the top spot. .ONLINE: .ONLINE moved one spot ahead in February and managed to secure the second position. With a promo price of $6.99 .ONLINE witnessed a 25% total spike in its registration numbers. The Global markets* can be credited for the registrations. .SITE: Next in line is .SITE that contributed a total of 10% to the total registration count. This new gTLD was running at a promo price of $5.99. Once again the Global markets* have contributed to the maximum registration counts. .BUZZ: .BUZZ made a 233% leap in its registration numbers in the month of February and was able to secure the fourth spot in the month of February. This new gTLD was running at a promo price of $0.99. The increase in the registration numbers of .BUZZ can be credited to the China market. .FUN: With a promo price of $0.99 .FUN was able to grab a spot in the top 5 list. This new gTLD now assumes the fifth spot with a 4% total registration count. The increase in the number of registration of .FUN can be credited to the Global markets*. Apart from the top 5, .WEBSITE and .TECH saw a spike of 40% and 57% in their registration numbers respectively in the month of February. Along with this, .CLUB, .STORE and .GLOBAL each moved one position ahead in the month of February. Here’s a sneak peek into the exciting domain promos we’ve got lined up for the month of March: Help your customers establish their business online with a .WORLD domain extension at just $2.99. Improve the visibility of your customers business with a .INFO domain at just $3.99. Get the .DESIGN domain at just $5.99 and help unleash your customer’s creative business!  That’s all folks! Check out all our leading domain promos and help your customers get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there!  *Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – February 2020 appeared first on ResellerClub Blog.

Winning Strategies of The Top Women of YouTube

InMotion Hosting Blog -

YouTube has been around for a while, and it’s become as much a part of our lives as the radio or TV for past generations. But over the past few years, YouTube has not only grown to become the world’s second largest search engine (a monumental achievement), but has also skyrocketed far past every other social media platform, second only to Facebook in terms of total social media market share. What accounts for this rapid growth? Continue reading Winning Strategies of The Top Women of YouTube at InMotion Hosting Blog.

How to Make Your First Instagram Stories Ad: A Full Walkthrough

Social Media Examiner -

Want to create Instagram Stories ads but don’t know where to start? Wondering how to make attractive Stories ads without a design background? In this article, you’ll discover how to create, set up, and run an Instagram Stories ad in Ads Manager. What Makes an Effective Instagram Stories Ad First, let’s talk about the differences […] The post How to Make Your First Instagram Stories Ad: A Full Walkthrough appeared first on Social Media Marketing | Social Media Examiner.

Why the 100th Anniversary of Women’s Right to Vote in the U.S. is Important to Celebrate on International Women’s Day

CloudFlare Blog -

Seven months ago, I joined Cloudflare to work on the Public Policy Team focusing on our democracy projects such as Project Galileo, Athenian Project and Cloudflare for Campaigns. Since I joined the team, I have learned a lot about how important cybersecurity protections are for organizations that are the target of sophisticated cyberattacks, while also learning about the complex election security environment in the United States and abroad. It seems fitting that on International Women’s Day, a day people throughout the world are celebrating the achievements of women, we also celebrate the Centennial Anniversary of the Women’s Suffrage Movement which was the tipping point that gave many women voting rights in the United States.Since I have been working on Cloudflare’s election security projects, this day means something extra special to me and many of my colleagues who believe that voting is the cornerstone of democracy and that having access to information regarding voting and elections is essential. Here are five reflections that I want to share on International Women’s Day and the Centennial Anniversary of the Nineteenth Amendment which granted women the right to vote in the United States:1. The Women’s Suffrage Movement in the United States was a decades-long battleThe Women’s Suffrage movement burst into view in the United States in 1848 at the Seneca Falls Convention, where participants introduced the notion that women deserved their own political identity and that a righteous government cannot exist without equal rights for all. These organizers passed the torch to the Congressional Union for Woman Suffrage, founded in 1913, which raised awareness through distributing pamphlets at street meetings, organizing parades, speaking tours, and petitioning Congress to pass legislation on the movement. In 1919, the Senate passed the Nineteenth Amendment and it was officially ratified on August 26, 1920.2. Due to racial inequality, many women of color in the United States were not granted the right to vote until 1965 With the ratification of the Nineteenth Amendment in 1920, it technically granted women the right to vote. However, due to widespread inequality within the ranks of the women’s suffrage movement who primarily focused on white middle-class interests, many African Americans, Asian Americans, Hispanics, and American Indian women did not receive the right to vote until later in the century. African American women were not guaranteed the right to vote until the Voting Right Acts of 1965. During the height of the civil rights movement, The Act was signed into law by President Lyndon Johnson to prohibit racial discrimination in voting.3. There has been a historical, global increase of women in political powerMuch has changed since the ratification of the Nineteenth Amendment. The Center for American Women and Politics in the United States reports that in every presidential election since 1964, the number of female voters has exceeded the number of male voters. There has also been a historical increase of women in elected offices around the world. This is evident with the highest number of women ever elected to the U.S. Congress in 2018, Slovakia electing the first female president, the United Kingdom electing 220 female MPs to the House of Commons, women making up 49% of Senate of the Republic of Mexico and female Prime Ministers in Denmark, Norway, and Finland. Foundationally, the right to vote is a nonpartisan issue that benefits the interest of the country, strengthens our democracy, and with more women in office, it promotes diversity of thought and experience. 4. The spread of voting and election information has changedThe way we share information has evolved dramatically from distributing pamphlets in 1913 to millions of people sharing information on the Internet across the world in 2020. State and local governments now use their election websites as the primary source to provide up to date announcements and information on how to register to vote, find designated polling stations, and access election results. Political campaigns use their digital infrastructure to release information about their policies, accept donations, recruit volunteers and give updates on the campaign to increase supporters’ engagement.5. Access to election information is essential to voter turnout and democracy.Voting is a crucial tenet of our democratic system and regardless of circumstance, individuals should have access to the information necessary to exercise their rights without outside interference. At Cloudflare, our mission is to build a better Internet and part of that is ensuring that users have access to accurate, trusted information, in a safe environment. With many upcoming elections in 2020, it is important that we have confidence in the democratic processes and that starts with ensuring their website infrastructure and internal teams are secure against malicious efforts to take them offline and shake voter’s faith in democracy. Cloudflare has made election security a priority, investing our time in the Athenian Project and Cloudflare for Campaigns as political campaigns and state and local government election websites are the first line of defense in election security. In 2016, it was reported by the Department of Homeland Security that state and local government election infrastructure in all 50 states were targeted during the Presidential election. Fast forward to 2020, we are protecting more than 170 state and local government election websites and providing services to 18 of the 32 U.S. Presidential campaigns.Therefore, it seems fitting that we celebrate the Centennial anniversary of the Nineteenth Amendment and International Women’s Day, highlighting the achievement of women throughout history and the importance of voter confidence in the democratic institutions that many fought to participate and have their voices heard. Working at Cloudflare has allowed me to learn how important access to information is to Internet users, and voters across the world, and I am proud to work for a company that supports strengthening democracy. If you are interested in learning more about our election project, please visit cloudflare.com/athenian/ & cloudflare.com/campaigns/usa/.

20 Steps to Increase Productivity if You’re a Writer

Pickaweb Blog -

Whether writing creatively, academically, journalistically or even just making entries in your diary, writing isn’t something that comes easy to everyone. Even if you consider yourself to be a good writer, that doesn’t mean that every day is going to be an easy day to write. Time constraints and writer’s block are common obstacles. But The post 20 Steps to Increase Productivity if You’re a Writer appeared first on Pickaweb.

How Cloudflare keeps employees productive from any location

CloudFlare Blog -

Cloudflare employs more than 1,200 people in 13 different offices and maintains a network that operates in 200 cities. To do that, we used to suffer through a traditional corporate VPN that backhauled traffic through a physical VPN appliance. It was, frankly, horrible to work with as a user or IT person.With today’s mix of on-prem, public cloud and SaaS and a workforce that needs to work from anywhere, be it a coffee shop or home, that model is no longer sustainable. As we grew in headcount, we were spending too much time resolving VPN helpdesk tickets. As offices around the world opened, we could not ask our workforce to sit as every connection had to go back through a central location.We also had to be ready to scale. We could not let a single physical appliance constrain our ability to deliver 26M Internet properties to audiences around the world.To run a network like Cloudflare, we needed to use Cloudflare’s network to stay fast and secure.We built Cloudflare Access, part of Cloudflare for Teams, as an internal project several years ago to start replacing our VPN with a faster, safer, alternative that made internal applications, no matter where they live ,seamless for our users.To address the scale challenge, we built Cloudflare Access to run on Workers, Cloudflare’s serverless platform. Each data center in the Cloudflare network becomes a comprehensive identity proxy node, giving us the scale to stay productive from any location - and to do it for our customers as well.Over the last two years, we’ve continued to expand its feature set by prioritizing the use cases we had to address to remove our reliance on a VPN. We’re excited to help customers stay online and productive with the same tools and services we use to run Cloudflare.How does Cloudflare Access work?Cloudflare Access is one-half of Cloudflare for Teams, a security platform that runs on Cloudflare’s network and focuses on keeping users, devices, and data safe without compromising experience or  performance. We built Cloudflare Access to solve our own headaches with private networks as we grew from a team concentrated in a single office to a globally distributed organization.Cloudflare Access replaces corporate VPNs with Cloudflare’s network. Instead of placing internal tools on a private network, teams deploy them in any environment, including hybrid or multi-cloud models, and secure them consistently with Cloudflare’s network.Administrators build rules to decide who should be able to reach the tools protected by Access. In turn, when users need to connect to those tools, they are prompted to authenticate with their team’s identity provider. Cloudflare Access checks their login against the list of allowed users and, if permitted, allows the request to proceed.Deploying Access does not require exposing new holes in corporate firewalls. Teams connect their resources through a secure outbound connection, Argo Tunnel, which runs in your infrastructure to connect the applications and machines to Cloudflare. That tunnel makes outbound-only calls to the Cloudflare network and organizations can replace complex firewall rules with just one: disable all inbound connections.To defend against attackers addressing IPs directly, Argo Tunnel can help secure the interface and force outbound requests through Cloudflare Access. With Argo Tunnel, and firewall rules preventing inbound traffic, no request can reach those IPs without first hitting Cloudflare, where Access can evaluate the request for authentication.Administrators then build rules to decide who should authenticate to and reach the tools protected by Access. Whether those resources are virtual machines powering business operations or internal web applications, like Jira or iManage, when a user needs to connect, they pass through Cloudflare first.When users need to connect to the tools behind Access, they are prompted to authenticate with their team’s SSO and, if valid, instantly connected to the application without being slowed down. Internally managed apps suddenly feel like SaaS products, and the login experience is seamless and familiar.Behind the scenes, every request made to those internal tools hits Cloudflare first where we enforce identity-based policies. Access evaluates and logs every request to those apps for identity, giving administrators more visibility and security than a traditional VPN.Our team members SSO into the Atlassian suite with one-clickWe rely on a set of productivity tools built by Atlassian, including Jira and Confluence. We secure them with Cloudflare Access.In the past, when our team members wanted to reach those applications, they first logged into the VPN with a separate set of credentials unique to their VPN client. They navigated to one of the applications, and then broke out a second set of credentials, specific to the Atlassian suite, to reach Jira or Wiki.All of this was clunky, reliant on the VPN, and not integrated with our SSO provider.We decided to put the Atlassian suite behind Access and to build a plugin that could use the login from Access to SSO the end user into the application. Users login with their SSO provider and are instantly redirected into Jira or Wiki or Bitbucket, authorized without managing extra credentials.We selected Atlassian because nearly every member of our global team uses the product each day. Saving the time to input a second set of credentials, daily, has real impact. Additionally, removing the extra step makes reaching these critical tools easier from mobile devices.When we rolled this out at Cloudflare, team members had one fewer disruption in their day. We all became accustomed to it. We only received real feedback when we disabled it, briefly, to test a new release. And that response was loud. When we returned momentarily to the old world of multiple login flows, we started to appreciate just how convenient SSO is for a team. The lesson motivated us to make this available, quickly, to our customers.You can read more about using our Atlassian plugin in your organization, check out the announcement here.Our engineers can SSH to the resources they needWhen we launched Cloudflare Access, we started with browser-based applications. We built a command-line tool to make CLI operations a bit easier, but SSH connections still held us back from killing the VPN altogether.To solve that challenge, we released support for SSH connections through Cloudflare Access. The feature builds on top of our Argo Tunnel and Argo Smart Routing products.Argo Smart Routing intelligently routes traffic around Cloudflare’s network, so that our engineers can connect to any data center in our fleet without suffering from Internet congestion. The Argo Tunnel product creates secure, outbound-only, connections from our data centers back to our network.Team members can then use their SSH client to connect without any special wrappers or alternate commands. Our command-line tool, `cloudflared`, generates a single config file change and our engineers are ready to reach servers around the world.We started by making our internal code repositories available in this flow. Users login with our SSO and can pull and submit new code without the friction of a private network. We then expanded the deployment to make it possible for our reliability engineering team to connect to the data centers that power Cloudflare’s network without a VPN.You can read more about using our SSH workflow in your organization in the post here.We can onboard users rapidlyCloudflare continues to grow as we add new team members in locations around the world. Keeping a manual list of bookmarks for new users no longer scales.With Cloudflare Access, we have the pieces that we need to remove that step in the onboarding flow. We released a feature, the Access App Launch, that gives our users a single location from which they can launch any application they should be able to reach with a single click.For administrators, the App Launch does not require additional configuration for each app. The dashboard reads an organization’s Access policies and only presents apps to the end user that they already have permission to reach. Each team member has a personalized dashboard, out of the box, that they can use to navigate and find the tools they need. No onboarding sessions required.You can read more about using our App Launch feature in your organization in the post here.Our security team can add logging everywhere with one-clickWhen users leave the office, security teams can lose a real layer of a defense-in-depth strategy. Employees do not badge into a front desk when they work remotely.Cloudflare Access addresses remote work blindspots by adding additional visibility into how applications are used. Access logs every authentication event and, if enabled, every user request made to a resource protected by the platform. Administrators can capture every request and attribute it to a user and IP address without any code changes. Cloudflare Access can help teams meet compliance and regulatory requirements for distributed users without any additional development time.Our Security team uses this data to audit every request made to internal resources without interrupting any application owners.You can read more about using our per-request logging in your organization in the post here.How to get startedYour team can use all the same features to stay productive from any location with Cloudflare for Teams. And until September 1, it's available to any organization for free. We recognize that the Coronavirus emergency has put a strain on the infrastructure of companies around the world as more employees work from home. On March 9, Cloudflare made our Teams product, which helps support secure and efficient remote work, free for small businesses through September 1.As the severity of the outbreak has become clearer over the course of this week, we decided to extend this offer to help any business, regardless of size. The healthy functioning of our economy globally depends on work continuing to get done, even as people need to do that work remotely. If Cloudflare can do anything to help ensure that happens, we believe it is our duty to do so.If you are already a Cloudflare for Teams customer, we have removed the caps on usage during the COVID-19 emergency, so you can scale to whatever number of seats you need without additional cost.If you are not yet using Cloudflare for Teams, and if you or your employer are struggling with limits on the capacity of your existing VPN or Firewall, we stand ready to help and have removed the limits on the free trials of our Access and Gateway products for at least the next six months. Cloudflare employees are running no-cost onboarding sessions so you can get set up quickly. You can review the details and sign up for an onboarding session here:developers.cloudflare.com/access/about/coronavirus-emergency/

A Crash Course in Remote Management

WordPress.com News -

Remote work is a prominent topic lately, as people around the world are doing their best to live their lives and keep themselves and their families safe and prepared during the COVID-19 outbreak. The impact of this outbreak is felt across societies and cultures as well as in the workplace.   Automattic, the company behind WordPress.com, is a primarily distributed company with more than 1,000 employees across 76 countries. I’m an engineering lead, currently working on the Developer Experience team. As Automattic has grown, we’ve learned a lot about working remotely and across time zones, and have shared insights on what we see as the future of work on the Distributed podcast, hosted by our CEO, Matt Mullenweg.  This week, Nicole Sanchez, the founder of Vaya Consulting and an expert on workplace culture, and I had an opportunity to co-present a Crash Course in Remote Management, a free one-hour webinar hosted on Zoom. Nicole has previously held social impact and leadership roles at GitHub and the Kapor Center for Social Impact. Nicole and I walked an engaged audience through proven practices and what they’ve learned about leading, communicating with, and measuring the success of remote teams. Participants offered insightful questions, leading to lively discussions around: Collaboration and relationship-building.The cost, benefit, and ideal frequency of bringing teams together for face-to-face interaction (in general, if not as commonly right now).Communicating and prioritizing messages across a variety of channels. Encouraging people to go outside, exercise, spend time with family, or otherwise step away from the computer (also known as being “AFK,” or “Away From Keyboard”) without the fear of being judged or anxiety over being less productive. Some companies are encouraging employees to experiment with working from home, which can feel very different from in-person and office work. If you’re interested in learning more, please check out the full video recording of the course: Matt’s latest blog post, “Coronavirus and the Remote Work Experiment No One Asked For,” is also worth a read. For more information and advice on COVID-19, please visit resources from the CDC, World Health Organization, and other health authorities.

WP Engine CEO Heather Brunner Honored as a Great Place to Work For All Leader

WP Engine -

WP Engine CEO Heather Brunner has been named a Great Place to Work For All Leadership Award CEO Honoree. The award celebrates leaders from companies on Fortune’s annual list of the 100 Best Companies to Work For, 100 Best Workplaces for Women, 100 Best Workplaces for Diversity, and 150 Best Small and Medium Companies to… The post WP Engine CEO Heather Brunner Honored as a Great Place to Work For All Leader appeared first on WP Engine.

5 Ways to Customise Your Business Plan to Reach Consumers Abroad

Pickaweb Blog -

Whether you’re selling office stationery, car accessories, or whatever it might be, it’s a good bet that your primary business concern is attracting customers and selling more goods. The good news is that there is a whole world of potential customers out there – quite literally. You may or may not have thought about going The post 5 Ways to Customise Your Business Plan to Reach Consumers Abroad appeared first on Pickaweb.

People of WordPress: Mary Job

WordPress.org News -

You’ve probably heard that WordPress is open-source software, and may know that it’s created and run by volunteers. WordPress enthusiasts share many examples of how WordPress changed people’s lives for the better. This monthly series shares some of those lesser-known, amazing stories.  How it all began Mary Job at WordCamp Kampala 2020 Mary remembers when cybercafés started trending in Nigeria. She had just finished high school and was awaiting her results for admission to university. She spent all of her time (10 hours a day) and all of her pocket money buying bulk time online at cafes. All the way through university that was true, until in 2008 she graduated with a degree in philosophy and bought her own computer and modem. She started blogging in 2009. Initially, she tried out Blogger, Hubpages, and WordPress—but found WordPress too complicated.  Growing up as a timid but curious cat Mary is one of four kids, and the only girl among her siblings. Throughout her childhood she felt shy, even though others didn’t always see her that way. When she first started her personal blog, it was mostly an opportunity for her to speak her mind where she was comfortable. Blogging gave her a medium to express her thoughts and with every new post she became a better writer. Rediscovering WordPress After completing a postgraduate diploma in mass communication, Mary started a Masters degree in Information Management. This required a three month internship. She decided to volunteer in Ghana in 2015 at the headquarters of the Salesians of Don Bosco in West Africa (SDBAFW) where her uncle was based. While she was there, her uncle asked Mary why she was not blogging on WordPress, which also happened to be the software the organisation used. She explained how difficult and complicated it was so he shared a group of beginner-level tutorial videos with her. After two weeks of watching those videos, she started to realize she could have a full-time career doing this. So she immediately joined a number of online training groups so she could learn everything. I saw a lot of people earning an income from things I knew and did for the fun of it. I found myself asking why I had not turned my passion into a business.Mary Job Not long after that, she was contacted by a website editor who was impressed by her blog. With the information available online for WordPress, she was able to learn everything she needed to improve and redesign a site for what turned into her first client. Mary’s home office in 2016 I visited the WordPress.org showcase and was wowed with all the good things I could do with WordPress.Mary Job In 2016 after a year of deep WordPress learning, she had fallen in love with the CMS and wanted to give back to the WordPress open source project.  She volunteered to help the Community team. And when she moved to Lagos later that year, she discovered there was an active WordPress Meetup community. This started her journey toward becoming a WordPress Meetup Co-organizer and a Global Community Team Deputy. Today the Nigerian WordPress community continues to grow, as has the Lagos WordPress Meetup group. The first Nigerian WordCamp took place in Lagos in 2018 and a 2020 event is being planned. A local WordPress community also developed in Mary’s hometown in Ijebu. I have made great friends and met co-organizers in the community who are dedicated to building and sharing their WordPress knowledge with the community like I am.Mary Job What did Mary gain from using and contributing to WordPress? She overcame her stage fright by getting up in front of an audience at her local Meetup to introduce speakers and to talk about the WordPress community. She attended her first of many African WordCamps in Cape Town, South Africa. Coincidentally this was also her first time outside West Africa. Before that, she had not been in an aircraft for more than one hour.She earned money from WordPress web design projects to sustain her during her learning period. Mary continues to use WordPress in her work and says she is still learning every day!She got to jump off Signal Hill in Cape Town when visiting a WordCamp!  Mary moderating a panel at WordCamp Lagos in 2019 Essentially, the community has taught me to be a better communicator, and a better person. I’ve made friends across the world that have become like a family to me.Mary Job She now runs a village hub in Ijebu,  where she teaches girls digital skills and WordPress as a way of giving back to her town. Since she started on this journey, Mary has gotten a fulltime job supporting a WordPress plugin. She’s also become a Community Team Rep and continues to build and foster communities. Mary’s advice to others Always seek to understand the basics of whatever knowledge you seek. Never jump in too fast, wanting to spiral to the top while ignoring the learning curve. You will likely crash down effortlessly if you do so, and would have learned nothing.Mary Job Contributors Thanks to Alison Rothwell (@wpfiddlybits), Yvette Sonneveld (@yvettesonneveld), Abha Thakor (@webcommsat), Josepha Haden (@chanthaboune), Topher DeRosia (@topher1kenobe). Thank you to Mary Job (@maryojob) for sharing her #ContributorStory. This post is based on an article originally published on HeroPress.com, a community initiative created by Topher DeRosia. HeroPress highlights people in the WordPress community who have overcome barriers and whose stories would otherwise go unheard. Meet more WordPress community members over at HeroPress.com!

How to Design a Logo for Your Website

HostGator Blog -

The post How to Design a Logo for Your Website appeared first on HostGator Blog. No website is complete without a logo. Your logo is the main identifying emblem of your brand. It’s the symbol website visitors see first when they search for your company online. Your logo is what reminds people of what your brand represents.  Here’s an example of how powerful a logo can be in terms of brand awareness and recall. If I mention McDonald’s, Nike, or Starbucks, you immediately conjure up an image of a yellow “M”, the Nike Swoosh, and a green siren. I don’t need to include a picture for your reference. You know what these logos look like. Similarly, you can recognize these companies just by viewing the logo, and no descriptive words are necessary. For example, if you’re visiting Russia, you might not know how to read about a Starbucks on a local map, but you’ll immediately know you’re near a Starbucks when you spot the familiar green siren. A logo is a necessary tool to help you solidify your brand and set yourself apart from your competitors. But, how do you go about designing the right logo for your website?This article will cover everything you need to design the perfect logo for your new website. How to Brainstorm Your Website Brand Logo Whether you design your website logo yourself or hire a graphic designer, you’ll need to dream up some ideas to act as a polestar. Here are some top tips to help you start off on the right foot. 1. Solidify your brand story There are a million different directions you could go when it comes to creating a logo. Not every idea will be equally as effective. The best way to ensure you’re on the right track is to solidify your brand story before you start designing. First, consider what your company’s mission is by asking yourself the following questions: What are my goals?What values do I want to portray?What do I care about in relation to my brand?Who is my audience?What tone do I want to convey? To answer these questions, make a list of words that describe your brand and how you want others to perceive your brand (e.g. trustworthy, fun, reliable, party town, professional, cheeky, etc.). Also, make a list of how you want people to feel when they see your logo. Do you want them to feel peaceful, happy, excited, motivated, comforted, passionate, etc? These lists will help you determine your mission and narrow down your ideas. 2. Brainstorm your logo ideas Brainstorming comes next. Write down every potential color, symbol, shape, word, and adjective that fits in well with your website’s mission statement.  Try your best to get every idea out on paper, even if it sounds like a bad idea. Writing down everything that comes to mind will help spark more creativity and lead you down paths that will speak to you. With brainstorming, two heads are better than one, and three are better than two. Ask other members of your company, or trusted loved ones, to help you with the brainstorming process. Let your ideas simmer for a day or two, come back to the table, and select the idea that resonates best. 3. Create a design board that shows off your main idea A good way to get started with the logo design process is to make an inspiration board. Create a board that includes images, color palettes, visual metaphors, words, pieces of art, textures, patterns, shapes, and letters that match with the main idea you selected after brainstorming.  As with brainstorming, there are no bad ideas. If you’re feeling it, put it on your design inspiration board. Use this design board to guide you through the creative process. It will help you settle on the perfect type of website logo, shape, style, color, typography, patterns, and more. How to Design Your Website Logo: 3 Tools and Resources to Use Once you have a clear brand story, the main idea, and a design inspiration board, you’re ready to start designing your website logo yourself, or to present your ideas to a professional graphic designer. Here are some top options for designing a website logo. 1. Hire a professional graphic designer It’s true. Hiring a professional graphic designer is among the most expensive options for logo design. To get a good designer, it’ll cost you a pretty penny. However, even if you’re on a budget, marketing your brand is not the place where you want to skimp. An unprofessional logo can set you back faster than almost anything else. Again, your logo is the face of your company, the first interaction customers have with your brand, and one way customers will compare you to your competitors. Hiring a professional ensures quality. A professional graphic designer will be able to take your ideas and come up with concepts that will blow you out of the water. They will also pay attention to the small details that make a difference in a good logo and a bad logo. You can find a professional graphic designer by word of mouth, through a freelance content mill (Upwork or Freelancer), or by checking out individual freelancer’s websites. 2. Outsource to a graphic design platform If you don’t have the budget to hire a freelance graphic designer, you still have plenty of excellent options. There are many graphic design hubs where you can crowdsource your design project. 99designs 99designs is a cool platform with a robust pool of creative designers. When you sign up with 99designs, you follow a simple process. First, you pick a package that best describes the services you want. 99designs offers everything from simple logo design to logo design and a full brand identity pack. Once you’ve selected your package, 99designs will prompt you to fill out a series of helpful questions. They will ask you to pick a series of logos that you like, provide information on your brand’s style, explore colors that best suit your needs, select a design package, and start a contest. You will also be prompted to fill out a creative brief with the following information: Email addressLanguageWhat name you want in your logoThe slogan you want in your logoA description of your organization or product does and its target audienceYour industry After you’ve filled out all the necessary information, you can start a contest. When you start a contest, several designers will send multiple ideas for your business logo, and you get to choose your favorite. If you love your logo, 99designs will charge your credit card for the price of the package you selected. If you don’t love any of the designs, no sweat off your back. 99designs provides a 100% money-back guarantee. Pricing for logo design ranges from $299 to $1299. If crowdsourcing isn’t your jam, you also have the option of selecting one 99designs professional to work on your project. While 99designs is one of the most popular crowdsourcing hubs, there are other graphic design resources. You can also check out CrowdSPRING, DesignCrowd, or Logo Arena. 3. Design your logo yourself If you have design skills, then you might want to opt to design your logo yourself. This will save you money and provide you with complete creative control. If you already know how to use top logo design tools like Adobe InDesign, great. If not, keep in mind there is a staunch learning curve with Adobe design products, and you may want to seek out a free logo design option. Arguably the best free graphic design platform on the internet is Canva. Canva is an online tool that makes it easy to design anything, including logos. The platform is intuitive and provides a user-friendly drag and drop tool along with thousands of customizable templates. In fact, Canva currently has over 400 million designs, and that number is always growing. Signing up for Canva is free. You can connect with an email address and a password or via your Facebook account.  Many of the templates are free to use, and you can customize them to your liking. There are also some designs that you can pay for, but the prices are extremely low (usually 0.99 cents for a design, image, or icon). Not only can you design logos on Canva, but you can also design social media covers, presentations, posters, t-shirts, flyers, infographics—anything really. You don’t even need to know the dimensions. All you have to do is type in the type of design you want (e.g. “Facebook cover”) and Canva will flesh out the right dimensions and provide you with a list of customizable templates. Canva is so easy to use, you likely won’t need any additional training like you would with other design programs. Time to Design Your Website Logo Designing a solid logo for your website is an absolute must. It will help you build brand awareness and create an unmatched element of professionalism your website deserves. While your logo design is something to outsource to a professional graphic designer, it’s important to remember you can do all your website design yourself with HostGator. With HostGator’s Website Builder, you can choose from over 200 pre-designed, proven, and customizable templates. You don’t have to know how to code. All you have to do to get your website up and running is pick the template that works best, upload your logo, and use the easy drag and drop website builder.  For more information about how to get your website up and running, visit HostGator today. Find the post on the HostGator Blog

International Women’s Day 2020: Building a Modern Security Team

CloudFlare Blog -

When we started at Cloudflare in the summer of 2018, we joined a small security team intent on helping it grow quickly. Cloudflare was already a successful “unicorn” startup and its profile was changing fast, providing cyber security protection for millions of Internet-facing properties and moving towards becoming a public company. We were excited to help build the team that would ensure the security of Cloudflare’s systems and the sensitive customer data that flows through them.Competing for security talent in the tech industry - where every company is investing heavily on security - isn't easy. But, in 18 months, we have grown our team 400% from under 10 people to almost 50 (and still hiring). We are proud that 40% of our team are women and 25% are from an under-represented minority. We believe from experience, and the research shows, that more diverse teams drive better business results and can be a better place to work. In honor of International Women’s Day this Sunday, we wanted to share some of our lessons learned on how to build a diverse team and inclusive culture on a modern security team.Lessons Learned Building a Diverse TeamOur effort to build a diverse team starts from the moment we draft a job posting. We try to choose language that will resonate with a broad set of candidates, and question proposed “prerequisites” for a role such as college degrees or a minimum or maximum set of experience. For example, we choose language that invites people looking to grow, and avoid militaristic terms often seen in security job descriptions.We are open to considering multiple locations where a role can be based. Cloudflare has 13 offices around the world. We have been flexible in which office our team members can join.We don’t rely on one hiring source. We strive for multiple hiring sources. We appreciate employee referrals and do company-wide presentations frequently to keep our team’s open positions top of mind across our 1200-person company. We love candidates who apply through Cloudflare's online careers site because they read a Cloudflare blog post and find it interesting, or are a happy Cloudflare customer in some way. We help fuel this source of candidates by writing blog posts on a wide range of topics like here and here. We also believe in proactively reaching out to potential candidates (see more in the next point). Having three strong channels in which we are meeting candidates makes hiring a bit easier.Proactively reaching out to passive candidates can be hard for some hiring managers. We work hard to make everyone on our team better at this. We partnered with our recruiting team to train our security team on how to use LinkedIn and Eightfold to find potential people to reach out to, and we encourage our leaders to go to meetups and the networking components of conferences and to ask respected industry peers for referrals. Our hiring managers then reach out directly with a personalized message. Our response rate is over 10% when we take the time to personalize the messaging to fit the particular possible candidate.We think long-term about team-building and know that it might take six months to a year to close promising passive candidates. We build a relationship by sharing updates on the company as well as new problems we are trying to solve, and over time we have seen these candidates come to appreciate the company and work and then join our team.We do proactive engagement at a number of conferences and events such as the Grace Hopper conference, AfroTech, and the International Association of Minority Cybersecurity Professionals events. We also look to build relationships and hire through organizations dedicated to placing minority candidates such as Path Forward.We leverage our internship program to broaden our candidate pool and change perception about viable backgrounds for roles. It is easier to convince people to consider candidates from less “pedigreed” schools or with skills developed outside traditional educational paths through direct exposure to those who’ve taken different routes but share the same passion for security. We’ve found some amazing interns who’ve proven themselves on short intern stints with us, and already progressed into full-time roles.We make sure we put together the right interview panel for the candidate: that means not only evaluating the candidate thoroughly but also giving the candidate the opportunity to look across the table at someone they feel comfortable asking “can someone like us succeed here?” You are not just using the interview process to evaluate the candidate, you are showing the candidate who you are as a team.We hold ourselves accountable by reviewing metrics on hiring and retention. Our company leadership team gathers once a week to review data on how the entire company is doing, including looking at how we are doing at building a diverse workforce and what we can do to improve. And we don’t just look at diversity in general, we look at diversity across management, and for those in management, we also consider things like span of control.We also get great support from our co-founders and other executives directly in our hiring process. They are always willing to spend extra time introducing people to the company, our mission, and our values. One of them will always be the last person to meet the candidate on their final interview. You can’t beat a welcoming message from the top.Lessons Learned Creating an Inclusive CultureThe work doesn’t stop with getting a great set of people with complementary skills to come work at Cloudflare. To us, diversity is a means to the end of developing a highly productive team, not an end in itself. And, it turns out that hiring a diverse team is not a moment to celebrate success, it is a moment where leadership responsibility increases. A diverse team - made up of people from various backgrounds who don’t automatically feel at ease with one another - is not a guarantee of success. To cultivate a truly productive team requires a culture of openness to differences and a willingness for people to share their unique perspectives with people who are different. We obsess over making sure all these great people who decided to join will also decide to stay for the long-term. We identified a number of ways we could build a community that welcomes people from different backgrounds and celebrates open debate. We’ve moved on from the media-favored image of security professionals as “hackers” and instead focus on innovation and empathy as our core values. We believe our role is more akin to a scientist designing a cure for a disease, a teacher helping a student solve a hard problem, or a nurse responding to a person in need of treatment. While we still need the skill to be able to break things and consider the attacker mindset we are responsible for combating, we will not succeed if we cannot stand in the shoes of our customers and empathize with their plight when we roll out painful security requirements.We talk regularly about how team members must have a stronger than usual commitment to developing the “psychological safety” necessary for everyone to believe their opinions are welcome and valued and will contribute to the greater good.We counter the risk that security work can become very reactive by promoting a spirit of innovation. That has led to us already open sourcing multiple solutions, contributing to development of Cloudflare products, and presenting at security conferences. We are strategic about what solutions we should build ourselves and what we should buy from other vendors, always staying current on what’s new.Our team decided to pick a logo, and we ended up choosing an orange-to-pink hued phoenix because they represent resilience and optimism: A phoenix never dies; instead, she always rises from the ashes and becomes more majestic each time around. This embodies the security mindset -- we help Cloudflare bounce back from attacks and security incidents, reemerging stronger and more secure than ever. It's easy to feel like you never "win" against constantly evolving adversaries. Knowing that we are the phoenix, destined to bounce back from whatever setbacks we face, helps us stay optimistic no matter what we face. And of course, the image of a phoenix also fits well with the core Cloudflare name and brand. Not your typical security imagery, but something that we are proud to wear on our t-shirts because it represents our team. We encourage every member of our organization to work on something that is outside their sub-team’s subject area so they interact with the broader team and also have a sense of personal career development.We take our work very seriously and know when to say “Let’s get down to business” like Mulan in the Disney movie (which we’ve heard team members sing), but don’t take ourselves too seriously. We keep it light around the office.We change our seating arrangements regularly to encourage expanding relationship circles.We ask team members across the organization to lead meetings and give presentations to the whole group.We promote from within. Five team members have been promoted into first-time manager roles.We have open-ended manager round-tables to discuss vulnerable topics relating to growing a diverse team.We support our team members playing active roles in company Employee Resource Groups such as here and speaking up on topics outside our core areas of expertise.We take time for team-building activities. Some of our best practices are to keep the events during business hours and limit those that include alcohol.We celebrate success. In the security world, external recognition is more often given for failure than success. Most companies don’t celebrate the prevention of harm, they celebrate new products and new business. If you are not careful, a security team can feel isolated from the rest of the company because its work is not directly tied to generating revenue and even worse can be perceived as blocking progress.One of our favorite meetings was an informal risk review session we had with our engineers during which we white-boarded what we all thought were our biggest risk areas. It was great in the moment because it was such a collaborative session where everyone felt comfortable speaking up about their fears. No two people saw things the same way, but all were open to hearing other perspectives and many of us in the moment changed how we thought about priorities. And what made it an all-time experience was how even though we may have left the meeting a bit discouraged about all we needed to do, within a week every team member had stepped forward and volunteered to work on one of the hardest challenges. Looking back a bit over a year later, we have made strong progress in reducing all the risks identified in that meeting, and we did it together as a team.Security is hard work, and the work is never done. But bringing together a diverse team with a positive culture has helped our team get a lot of hard and stressful work done well. There is a lot more we can do to keep things moving in the right direction for our team members and company and we welcome additional suggestions for improvements in our approaches.

Everything You Need to Know About Website Localization

Pickaweb Blog -

Expanding your business to reach out to customers who speak another language is an exciting prospect. Whether you’re planning to trade across national borders or simply want to engage new domestic audiences, translating your website is an excellent way to do so. However, website translation is about far more than merely converting one language to The post Everything You Need to Know About Website Localization appeared first on Pickaweb.

How to Create a Landing Page that Converts

Pickaweb Blog -

If you want to generate leads and sales from all the traffic you are driving to your website, you need to create a landing page. On average websites convert around 2%, but not landing pages. The average landing page converts at 4.02%. That’s 2 times better than a regular page. And then there are webinar The post How to Create a Landing Page that Converts appeared first on Pickaweb.

How to Persuade: The Science Marketers Need to Know

Social Media Examiner -

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of […] The post How to Persuade: The Science Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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