Industry Buzz

Learn more about Workers Sites at Austin & San Francisco Meetups

CloudFlare Blog -

Last Friday, at the end of Cloudflare’s 9th birthday week, we announced Workers Sites.Now, using the Wrangler CLI, you can deploy entire websites directly to the Cloudflare Network using Cloudflare Workers and Workers KV. If you can statically generate the assets for your site, think create-react-app, Jekyll, or even the WP2Static plugin, you can deploy it to our global network, which spans 194 cities in more than 90 countries.If you’d like to learn more about how it was built, you can read more about this in the technical blog post. Additionally, I wanted to give you an opportunity to meet with some of the developers who contributed to this product and hear directly from them about their process, potential use cases, and what it took to build. Check out these events. If you’re based in Austin or San Francisco (more cities coming soon!), join us on-site. If you’re based somewhere else, you can watch the recording of the events afterwards. Growing Dev Platforms at Scale & Deploying Static WebsitesTalk 1: Inspiring with Content: How to Grow Developer Platforms at ScaleServerless platforms like Cloudflare Workers provide benefits like scalability, high performance, and lower costs. However, when talking to developers, one of the most common reactions is, "this sounds interesting, but what do I build with it?"In this talk, we’ll cover how at Cloudflare we’ve been able to answer this question at scale with Workers Sites. We’ll go over why this product exists and how the implementation leads to some unintended discoveries.Speaker Bio:Victoria Bernard is a full-stack, product-minded engineer focused on Cloudflare Workers Developer Experience. An engineer who started a career working at large firms in hardware sales and moved throughout Cloudflare from support to product and to development. Passionate about building products that make developer lives easier and more productive.Talk 2:  Extending a Serverless Platform: How to Fake a File System…and Get Away With ItWhen building a platform for developers, you can’t anticipate every use case. So, how do you build new functionality into a platform in a sustainable way, and inspire others to do the same?Let’s talk about how we took a globally distributed serverless platform (Cloudflare Workers) and key-value store (Workers KV) intended to store short-lived data and turned them into a way to easily deploy static websites. It wasn’t a straightforward journey, but join as we overcome roadblocks and learn a few lessons along the way.Speaker Bio:Ashley Lewis headed the development of the features that became Workers Sites. She's process and collaboration oriented and focused on user experience first at every level of the stack. Ashley proudly tops the leaderboard for most LOC deleted.Agenda:6:00pm - Doors open6:30pm - Talk 1: Inspiring with Content: How to Grow Developer Platforms at Scale7:00pm - Talk 2:  Extending a Serverless Platform: How to Fake a File System…and Get Away With It7:30pm - Networking over food and drinks8:00pm - Event conclusionAustin, Texas MeetupDATE/TIME - October 3, 6:00pm-8:00pmLOCATION: Cloudflare Austin Register Here »San Francisco, California MeetupDATE/TIME - October 14, 6:00pm-8:00pmLOCATION - Cloudflare San FranciscoRegister Here »While you’re at it, check out our monthly developer newsletter: The Serverlist Have you built something interesting with Workers? Let us know @CloudflareDev!

Getting On-Page SEO Right, for WordPress

WP Engine -

Most people are somewhat familiar with the idea of SEO—optimizing web pages to rank higher and earn more traffic in search engines. Fewer people, however, are aware of the differences between on-page and off-page aspects of SEO, particularly when it comes to WordPress. While off-page SEO refers to a variety of external factors you can… The post Getting On-Page SEO Right, for WordPress appeared first on WP Engine.

7 Must-Listen Podcasts for Side Hustle Hopefuls

HostGator Blog -

The post 7 Must-Listen Podcasts for Side Hustle Hopefuls appeared first on HostGator Blog. The average side-hustler spends 11 hours per week on their secondary work, according to The Hustle. With little extra spare time after work and with all your social responsibilities, it can seem impossible to find an additional 11 hours a week to dedicate to building your side hustle.The good news, however, is brilliant side hustlers have provided excellent resources to help you learn how to side hustle—and you can do it all on your way to and from your 9-5. All you have to do is turn up your speakers and tune into a podcast. Not only will these seven podcasts help you learn-on-the go, but they will also provide the extra inspiration you may need to get your feet off the ground. Let’s take a closer look. 1. Side Hustle School Side Hustle School offers a slew of resources for side hustlers. You can enjoy one of their daily episodes, read their new book and even join their online community to connect with like-minded individuals. With over 134 weeks of podcast material, you can start from the beginning and work your way through or you can pick the episodes most relevant to you. Here are some of the most recent episodes to give you a better idea of their content: Tech Broker Moonlights as Luxury Lifestyle ArtistTexas Couple Turns Test Scores Into TreasureWeekly Recap: Finding Purpose Through Alternative Work 2. Side Hustle Nation Are you looking for a podcast that will teach you how to create new income streams, ditch the 9-5, and build a business you love? Then, look no further than Side Hustle Nation.  The Side Hustle Nation podcast offers ideas and insight into how you can start and grow a successful business.  Here are some of the most recent episodes: A Millionaire Business Coach Takes a Look Inside My Day-to-DayVirtual Consulting: How to set up your location-independent Consulting BusinessHiring Your First Virtual Assistant: When, Where, and How to Do it Right 3. Side Hustle Pro Side Hustle Pro is an awesome podcast that spotlights bold, Black female entrepreneurs that have scaled their side hustle into profitable businesses. Host, Nicaila Matthews Okome, will guide you through inspiring interviews that will help you make a name for yourself. Take a look at some of the most recent episodes: 156: Side Hustle Spotlight: How this Nurse Started Her Natural Skincare Business on The Side (Aliyah Jenkins of Body Treats)155: Entrepreneur-In-Residence: This Data Scientist Just Launched A Cutting-Edge Home Laser for Black and Brown Skin (w/Lisa Pegram of Belle51)154: Meet the Black Bridal Designer at the Forefront of the WEdding Industry (w/Andrea Pitter Campbell of Pantora Bridal) 4. The Side Hustle Project Not only is The Side Hustle Project a great podcast for learning what it takes to start and grow a profitable side hustle, but Ryan Robinson also offers free resources to help you grow.  Ryan Robinson will guide you through interviews, business challenges, proven strategies, and hands-on tactics all in the name of helping you build your dream business. Recent episodes include: Kaleigh Moore on How to Go From Freelancing on the Side to a Profitable Freelance Writing BusinessThe Psychology and Strategy Behind $148,823.65 in Online Course Sales with Spencer Lum of Extra BoldHow Kat Cole Hustled from Hooters Waitress to President of a Multi-Billion Dollar Food Empire 5. Two Inboxes Two Inboxes is the perfect name for a podcast about learning how to tackle life with more than one job, multiple projects, and at least two inboxes.  If you have a side hustle, you’ll love hearing Molly Ford Beck, the host, and a side hustler herself, interview guests that are experiencing success in their day jobs as well as their entrepreneurial venture. Top episodes include: Greg Dybec, Elite Daily and AuthorBrisa Trinchero, ShooWin and Broadway InvestorBhargavi Arrunategui, LexisNexis, Cinderella Bridez, and Amway 6. Entrepreneurs On Fire John Lee Dumas is the host of this award-winning podcast, Entrepreneurs On Fire. When you tune in to this podcast, you’ll hear inspiring stories of entrepreneurs that will help you on your journey of growing your side business.  This podcast already has over 2,000 interviews and includes advice from popular businesspeople including Barbara Corcoran, Tony Robbins, Seth Godin, Gary Vaynerchuk, Tim Ferriss, and more. Here is a list of the most recent episodes: How to Lead Millennials With Chris TuffArno Rafael Minkkinen’s Commencement Address: Finding Your Own VisionHow to Make This Moment the Perfect Starting Point for Your Business With Stephen Lovegrove 7. Smart Passive Income Smart Passive Income is a podcast that focuses on helping you earn money without a lot of continued effort. And, who doesn’t want that? Of course, building a side hustle isn’t effortless, but there are some businesses and strategies that will help you set up a more residual income base. Pat Flynn, the host, interviews founders of online businesses that have successfully set up smart passive income streams. You’ll enjoy hearing practical advice about how to grow your digital business—a digital business that generates passive income. Some recent episodes you won’t want to miss include: SPI 381: Self-Publishing versus Traditional PublishingSPI 380: 5 Hard Truths About Writing and Publishing BooksSPI 379: How Books Increase Our Authority and Leadership with Azul Terronez Listening Your Way to Side Hustle Success Starting a side hustle is no small feat. It requires dedication, heavy research, and access to the right resources to help you hit the ground running. Thankfully, all the podcasts listed above will provide inspiration to help you get inspired, stay motivated, and learn the tips and tricks you need to learn to launch your business and propel it forward. The best part? You can learn everything you need to learn about starting your side hustle while you’re on the go. While podcasts are a top resource to help you grow your business, podcasts only offer education. For a tangible resource to help you take the first steps—building your side hustle website—you need the help of a top website builder. Check out Gator Builder today. Find the post on the HostGator Blog

Celebrating National Cyber Security Awareness Month!

Liquid Web Official Blog -

Happy National Cyber Security Awareness Month from Liquid Web! We believe this effort to create a safe, secure, and resilient cyber environment is worthy of commemoration. This year, NCSAM’s central message is Own IT. Secure IT. Protect IT, with the theme of personal accountability and proactivity to enhance cybersecurity, both at home and in the office. We couldn’t agree more, and we believe we can help you achieve IT. It is everyone’s responsibility to protect the business from malicious attacks. Think before you click on anything, especially from suspicious links or emails that something seemingly appears “out of place.” But an attack could come from any location (even from a 3rd party backdoor like DoorDash experienced last week). “Remember, think quickly, click slowly. Having the right systems in place is a great first step, but it takes more than that. Employee education about cybersecurity measures is essential, and routine scans for vulnerabilities are crucial. Also, having infrastructure built with additional security in mind with things like firewalls are key. It is our wish that all of our customers have maximum uptime and secure infrastructure, and our belief that we can help to make that a reality. To continue the commemoration, we’re celebrating by kicking off a series of blogs on the latest security tips. Follow us on Facebook, Twitter, or Instagram to see some additional security tips. For additional information about our Liquid Web security and compliance offerings visit: https://www.liquidweb.com/products/add-ons/#security-compliance Stay tuned for more, and we wish you a Happy National Cyber Security Awareness Month from Liquid Web! The post Celebrating National Cyber Security Awareness Month! appeared first on Liquid Web.

FindMyHost Releases October 2019 Editors’ Choice Awards

My Host News -

OKLAHOMA CITY, OK – Web Hosting Directory and Review site www.FindMyHost.com released the October Editor’s Choice Awards for 2019 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews. Customers who wish to submit positive reviews for the current or past Web Host are free to do so by visiting the customer review section of FindMyHost.com.  By doing so, you nominate your web host for next months Editor’s Choice awards. We would like to congratulate all the web hosts who participated and in particular the following who received top honors in their field: Dedicated Servers XLHost.com   Visit XLHost.com  View Report Card Business Hosting GlowHost.com   Visit GlowHost.com  View Report Card SSD Hosting RivalHost   Visit RivalHost.com  View Report Card VPS VPSFX.com   Visit VPSFX.com  View Report Card Secure Hosting BudgetVM.com   Visit BudgetVM.com  View Report Card Cloud Hosting ProVistaTech.com   Visit ProVistaTech.com  View Report Card Enterprise Hosting KVCHosting.net   Visit KVCHosting.net  View Report Card Shared Hosting QualityHostOnline   Visit QualityHostOnline  View Report Card Cloud Servers ServerWala   Visit ServerWala.org  View Report Card Managed Hosting KnownSRV.com   Visit KnownSRV.com  View Report Card Budget Hosting Innovative Hosting   Visit InnovativeHosting  View Report Card Website Monitoring UptimeSpy.com   Visit UptimeSpy.com  View Report Card Blog Hosting ioZOOM.com   Visit ioZOOM.com  View Report Card Reseller Hosting MightWeb.net   Visit MightWeb.net  View Report Card About FindMyHost FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. FindMyHost.com was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. FindMyHost.com showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at www.FindMyHost.com.

How to Use LinkedIn to Build a Powerful Network

Social Media Examiner -

Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network? In this article, you’ll learn how to make strategic LinkedIn connections to grow your influence and your business. Why Build a Selective LinkedIn Network? Whether you’re an entrepreneur or a business professional, LinkedIn is the perfect social media platform […] The post How to Use LinkedIn to Build a Powerful Network appeared first on Social Media Marketing | Social Media Examiner.

WordPress 5.3 Beta 2

WordPress.org News -

WordPress 5.3 Beta 2 is now available! This software is still in development, so we don’t recommend running it on a production site. Consider setting up a test site to play with the new version. You can test the WordPress 5.3 beta in two ways: Try the WordPress Beta Tester plugin (choose the “bleeding edge nightlies” option)Or download the beta here (zip). WordPress 5.3 is slated for release on November 12, 2019, and we need your help to get there. Thanks to the testing and feedback from everyone who tested beta 1, over 45 tickets have been closed since then. Some highlights Work continues on the block editor.Bugs fixed on Twenty Twenty.Accessibility bugs fixes and enhancements on the interface changes introduced with 5.3 beta 1:Iterate on the admin interfaceReduce potential backward compatibility issuesImprove consistency between admin screens and the block editorBetter text zoom managementSupport rel="ugc" attribute value in comments (#48022) – this particular ticket shows the WordPress project ability to integrate quick solutions to things that are changing unexpectedly – like Google new features. Developer notes WordPress 5.3 has lots of refinements to polish the developer experience. To keep up, subscribe to the Make WordPress Core blog and pay special attention to the developers notes for updates on those and other changes that could affect your products. How to Help Do you speak a language other than English? Help us translate WordPress into more than 100 languages! If you think you’ve found a bug, you can post to the Alpha/Beta area in the support forums. We’d love to hear from you! If you’re comfortable writing a reproducible bug report, file one on WordPress Trac where you can also find a list of known bugs.

AWS IQ – Get Help from AWS Certified Third Party Experts on Demand

Amazon Web Services Blog -

We want to make sure that you are able to capture the value of cloud computing by thinking big and building fast! As you embark on your journey to the cloud, we also want to make sure that you have access to the resources that you will need to have in order to success. For example: AWS Training and Certification – This program helps you and your team to build and validate your cloud skills. AWS Support – This program gives you access to tools, technology, and people, all designed to help you to optimize performance, lower costs, and innovate faster. AWS Professional Services – Our global team of experts are ready to work with you (and your chosen APN partner) to help you to achieve your enterprise cloud computing goals. APN Consulting Partners – This global team of professional service providers are able to help you design, architect, build, migrate, and manage your applications and workloads. AWS Managed Services (AMS) – This service operates AWS on behalf of our enterprise-scale customers. Today I would like to tell you about AWS IQ, a new service that will help you to engage with AWS Certified third party experts for project work. While organizations of any size can use and benefit from AWS IQ, I believe that small and medium-sized businesses will find it particularly useful. Regardless of the size of your organization, AWS IQ will let you quickly & securely find, engage, and pay AWS Certified experts for hands-on help. All of the experts have active AWS Associate, Professional, or Specialty Certifications, and are ready & willing to help you. AWS IQ is integrated with your AWS account and your AWS bill. If you are making use of the services of an expert, AWS IQ lets you grant, monitor, and control access to your AWS Account. You can also pay the expert at the conclusion of each project milestone. AWS IQ for Customers I can create a new request in minutes. I visit the AWS IQ Console and click New request to get started: One important note: The IAMFullAccess and AWSIQFullAccess managed policies must be in force if I am logged in as an IAM user. Then I describe my request and click Submit Request: My request is shared with the experts and they are encouraged to reply with proposals. I can monitor their responses from within the console, and I can also indicate that I am no longer accepting new responses: After one or more responses arrive, I can evaluate the proposals, chat with the experts via text or video, and ultimately decide to Accept the proposal that best meets my needs: A contract is created between me and the expert, and we are ready to move forward! The expert then requests permission to access my AWS account, making use of one of nine IAM policies. I review and approve their request, and the expert is supplied with a URL that will allow them to log in to the AWS Management Console using this role: When the agreed-upon milestones are complete, the expert creates payment requests. I approve them, and work continues until the project is complete. After the project is complete, I enter public and private feedback for the expert. The public feedback becomes part of the expert’s profile; the private feedback is reviewed in confidence by the AWS IQ team. AWS IQ for Experts I can register as an expert by visiting AWS IQ for Experts. I must have one or more active AWS Certifications, I must reside in the United States, and I must have US banking and tax information. After I complete the registration process and have been approved as an expert, I can start to look for relevant requests and reply with questions or an initial expression of interest: I can click Create to create a proposal: When a customer accepts a proposal, the status switches to ACCEPTED. Then I click Request Permission to gain IAM-controlled access to their AWS account: Then I ask for permission to access their AWS account: After the customer reviews and accepts the request, I click Console access instructions to log in to the customer’s AWS account, with my access governed by the IAM policy that I asked for: I do the work, and then request payment for a job well done: I can request full or partial payment. Requesting full payment also concludes the proposal, and immediately disallows further console access to the customer’s AWS account and resources: Things to Know Here are a couple of things that you should know about AWS IQ: Customers – Customers can reside anywhere in the world except China. Experts – Applications from several hundred would-be experts have already been reviewed and accepted; we’ll continue to add more as quickly as possible. As I noted earlier, experts must reside in the United States. Project Value – The project value must be $1 or more. Payment – The customer’s payment is charged to their AWS account at their request, and disbursed monthly to the expert’s account. Customers will be able to see their payments on their AWS bill. In the Works – We have a long roadmap for this cool new service, but we are eager to get your feedback and will use it to drive our prioritization process. Please take a look at AWS IQ and let us know what you think! — Jeff;    

Not so static... Introducing the HTMLRewriter API Beta to Cloudflare Workers

CloudFlare Blog -

Today, we’re excited to announce HTMLRewriter beta — a streaming HTML parser with an easy to use selector based JavaScript API for DOM manipulation, available in the Cloudflare Workers runtime.For those of you who are unfamiliar, Cloudflare Workers is a lightweight serverless platform that allows developers to leverage Cloudflare’s network to augment existing applications or create entirely new ones without configuring or maintaining infrastructure.Static Sites to Dynamic ApplicationsOn Friday we announced Workers Sites: a static site deployment workflow built into the Wrangler CLI tool. Now, paired with the HTML Rewriter API, you can perform DOM transformations on top of your static HTML, right on the Cloudflare edge.You could previously do this by ingesting the entire body of the response into the Worker, however, that method was prone to introducing a few issues. First, parsing a large file was bound to run into memory or CPU limits. Additionally, it would impact your TTFB as the body could no longer be streamed, and the browser would be prevented from doing any speculative parsing to load subsequent assets.HTMLRewriter was the missing piece to having your application fully live on the edge – soup to nuts. You can build your API on Cloudflare Workers as a serverless function, have the static elements of your frontend hosted on Workers Sites, and dynamically tie them together using the HTMLRewriter API.Enter JAMStackYou may be thinking “wait!”, JavaScript, serverless APIs… this is starting to sound a little familiar. It sounded familiar to us too. pic.twitter.com/1yWAxV6KMK— steveklabnik (@steveklabnik) September 27, 2019 Is this JAMStack?First, let’s answer the question — what is JAMStack? JAMStack is a term coined by Mathias Biilmann, that stands for JavaScript, APIs, and Markup. JAMStack applications are intended to be very easy to scale since they rely on simplified static site deployment. They are also intended to simplify the web development workflow, especially for frontend developers, by bringing data manipulation and rendering that traditionally happened on the backend to the front-end and interacting with the backend only via API calls.So to that extent, yes, this is JAMStack. However, HTMLRewriter takes this idea one step further.The Edge: Not Quite Client, Not Quite ServerMost JAMStack applications rely on client-side calls to third-party APIs, where the rendering can be handled client-side using JavaScript, allowing front end developers to work with toolchains and languages they are already familiar with. However, this means with every page load the client has to go to the origin, wait for HTML and JS, and then after being parsed and loaded make multiple calls to APIs. Additionally, all of this happens on client-side devices which are inevitably less powerful machines than servers and have potentially flaky last-mile connections.With HTMLRewriter in Workers, you can make those API calls from the edge, where failures are significantly less likely than on client device connections, and results can often be cached. Better yet, you can write the APIs themselves in Workers and can incorporate the results directly into the HTML — all on the same powerful edge machine. Using these machines to perform “edge-side rendering” with HTMLRewriter always happens as close as possible to your end users, without happening on the device itself, and it eliminates the latency of traveling all the way to the origin.What does the HTMLRewriter API look like?The HTMLRewriter class is a jQuery-like experience directly inside of your Workers application, allowing developers to build deeply functional applications, leaning on a powerful JavaScript API to parse and transform HTML.Below is an example of how you can use the HTMLRewriter to rewrite links on a webpage from HTTP to HTTPS.const REWRITER = new HTMLRewriter() .on('a.avatar', { element: e => rewriteUrl(e, 'href') }) .on('img', { element: e => rewriteUrl(e, 'src') }); async function handleRequest(req) { const res = await fetch(req); return REWRITER.transform(res); }In the example above, we create a new instance of HTMLRewriter, and use the selector to find all instances of a and img elements, and call the rewriteURL function on the href and src properties respectively.Internationalization and localization tutorial: If you’d like to take things further, we have a full tutorial on how to make your application i18n friendly using HTMLRewriter.Getting startedIf you’re already using Cloudflare Workers, you can simply get started with the HTMLRewriter by consulting our documentation (no sign up or anything else required!). If you’re new to Cloudflare Workers, we recommend starting out by signing up here. If you’re interested in the nitty, gritty details of how the HTMLRewriter works, and learning more than you’ve ever wanted to know about parsing the DOM, stay tuned. We’re excited to share the details with you in a future post.One last thing, you are not limited to Workers Sites only. Since Cloudflare Workers can be deployed as a proxy in front of any application you can use the HTMLRewriter as an elegant way to augment your existing site, and easily add dynamic elements, regardless of backend. We love to hear from you!We’re always iterating and working to improve our product based on customer feedback! Please help us out by filling out our survey about your experience. Have you built something interesting with Workers? Let us know @CloudflareDev!

The October 2019 promo code is hearty and humble

Name.com Blog -

Happy Fall, y’all. While many people are understandably excited about leaf-peeping, Halloween, and pumpkin spice everything, I am just excited to be able to use my oven again without turning the entire house into a sauna. But there is one humble root vegetable that can be transformed into something magical this Fall with a little […] The post The October 2019 promo code is hearty and humble appeared first on Name.com Blog.

3 Important Differences Between UI and UX

Reseller Club Blog -

If you are a User Experience (UX) design expert, chances are, you’re also expected to know some User Interface (UI) design skills. Today’s industry, both UI and UX must work together to ensure an efficient and aesthetically pleasing web design.  If this is the first time you’ve heard of UI in a UX world or vice versa, here are some important things you need to know about UX versus UI: UX is for beauty, UI for use; UX is for connection, UI is to accomplish goals; UX is what happens after UI is working seamlessly. Both are important aspects of web design, but they need each other. Once you understand these core differences, you can better understand why knowing both is so valuable.  UI for Looks, UX for Function  Imagine a website as a building. The wireframe or basic coding behind the website forms the structure. The UX is the systems electrical wiring, lighting, plumbing, windows, climate control systems, and all of the other amenities that help ensure the building functions safely as intended. The UI would be the finished walls, paint, polished floors, artwork hanging in the lobby, building directory, and other aesthetic touches to make the building feel warm, inviting, and easy to navigate.  From a nuts-and-bolts perspective, UI and UX work toward different ends but with the same goals in mind.  A focus on UI must include: Layout Visual Design Branding. While UX will focus on: User Research Personas User Stories.  Good website design demands a marriage of function and fashion. When you focus on functionality over presentation, you may wind up with a very fast, responsive, yet bland and uninspiring website. Focus too much on aesthetics and you have a beautiful website that is troublesome for the average user to navigate; clunky UX bogs down navigation and the overall experience of browsing a site regardless of how good it looks. If a site looks great but performs terribly, this is an example of good UI with bad UX. It’s like a corvette with a bad muffler — it looks great, but it doesn’t run like it should. If a site is functional but looks awful, this is an example of good UX with bad UI. It doesn’t matter how great the engine purrs, if it’s covered in rust and primer, no one will want to ride with you. Both UX and UI are essential for creating valuable interactions with customers, cultivating brand loyalty, and establishing credibility as a market leader.  UI Helps Site Navigation, UX Forges Connections UI design pertains to all of the navigation controls, buttons, and visual design elements of a website. UX design assesses the flow of how a user navigates the elements of the website and aims to make the experience as intuitive and enjoyable as possible. While UI focuses on the presentation of a website’s navigational and design elements for each individual page, UX is a more expansive process that determines how a user will use and interact with those elements across the site as a whole.  A good UI design provides a user with an easy-to-navigate website and all of the tools and functions they expect to reach every piece of content on the site. Good UX requires a more in-depth look at how the customer will interact with the brand and consideration of how to forge a stronger connection with the customer. Some of the most critical elements of solid UI design include: Customer analysis: UI designers must consider their target audience’s tastes and preferences when developing website UI features. For example, a brand that caters to an older, professional market base wouldn’t want a website with an ostentatious colour palette or gimmicky navigational tools. A brand that caters to a young and hip crowd with fun-oriented products or services shouldn’t have a sterile website. It’s a little like going to a party with “over the hill” decor. People know there’s a party, but they aren’t sure about it’s theirs — nor are they sure they want it to be. Branding development: It’s essential for a company to have a consistent brand image across every point of contact with potential customers. UI designers work closely with their marketing teams to ensure consistent brand imaging across the entire website and all marketing channels to build credibility and trust with leads. Interactivity: UI designers evaluate micro-interactions very closely. One example of a simple yet effective micro-interaction is the small pop of colour that occurs after clicking to like a tweet on Twitter. Every small interaction a user has with a website influences the quality of the overall experience. Small animations in response to completed actions help users know they are interacting with the site as intended. UX designers essentially create the building blocks of the overall customer experience with the brand, while UI designers ensure they have a pleasurable experience with every interaction with close attention to presentation, aesthetics, and ease of use. UX Lays the Groundwork, UI Is the Finishing Touch UX designers rely heavily on data. UX designers take more of a marketing-focused approach while UI designers focus on visual design. UX experts collect and analyze relevant data trends to develop user experiences that resonate with their target consumers. UX designers create wireframes and prototype pages that UI designers then build upon to create beautiful, easily navigable websites.  UX designers generally play crucial active roles in early website development, leaning heavily on data to make informed decisions throughout the entire development process. Some of the most important elements of the UX design process include: Competitor analysis: UX teams research their biggest competitors, browse their websites, and look for ways to offer customers better experiences. Customer research: Every customer-facing business needs to develop profiles of their ideal customers. UX designers research consumer trends, market fluctuations, and even social media trends to anticipate what consumers want the most. Product/service research and development: UX designers must know their brand’s products and services inside out so they can guide website visitors to the brand’s real value. Content development: UX teams must consider the type of content their user base expects and work with the marketing team for creating a better overall user experience. The type of content a brand produces helps inform the best website design strategies for the brand so the content has maximum impact.   Wireframing and prototyping: Think of UX design as creating a storyboard; the UX designer envisions the customer journey with a brand through the website and creates a wireframe that UI designers build upon for a beautiful and functional finished site.  UI designers pick up where the UX designers leave off, but UX and UI go hand-in-hand through almost every stage of website development. While the UX designers lay the foundation for the overall customer journey through a website, the UI design team focuses on individual pages, polishing them for an aesthetically pleasing journey that users can easily navigate. UX and UI Must Work Together UX and UI designers spend a lot of time working with and consulting one another during the website development process. Sometimes UI designers discover issues with a wireframe that require collaborative solutions. Some UX designers may require a UI designer’s input when laying the foundation for the user journey through the site, leaning heavily on both teams’ customer research.  While UX designers consider all of the interactions a potential user could have with the brand on and off the website, UI design is a digital sphere that focuses on the interactions and navigation tools available to users on the website. UX essentially aims to develop high-quality interactions with users and improve upon them across all facets of a brand, while UI strives to use good visual design to make the user experience as enjoyable and aesthetically pleasing as possible. These three primary differences between UX and UI illustrate how closely linked these two design processes are for any web development project. UX may come before UI, but neither is more important than the other and any modern development professional should have a firm understanding of the fundamentals of both UX and UI design. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 3 Important Differences Between UI and UX appeared first on ResellerClub Blog.

¡Bienvenidos a Latinflare!

CloudFlare Blog -

Our StoryWhen I first began interviewing with Cloudflare in the Spring of 2019, I came across a Cloudflare blog post announcing Proudflare, the company’s LGBTQIA+ Employee Resource Group (ERG). The post gave me a clear sense of the company’s commitment to diversity and inclusion. I could tell this was a place that values and celebrates diversity, which really appealed to me as I progressed through the interview process with Cloudflare, and ultimately accepted the role. Fast forward to my Cloudflare new hire orientation, two weeks of training and introductions at our San Francisco HQ. We learned about the various ERGs at Cloudflare including one for Latinx employees. While I had a strong desire to be part of a Latinx ERG, it was clear that the group was actually in need of someone to lead the effort and rally the troops. At Cloudflare, we have offices across the country and around the world. I wasn’t really sure how to launch an ERG that would be global in scope. After meeting with leads from other Cloudflare ERGs, understanding the landscape, and attending an external workshop, everything started to come together.In early August, we officially gave ourselves the name Latinflare. In mid-September, we agreed on our amazing logo (which by the way, includes the primary colors of flags from across Latin America set over a lava lamp background). Most importantly, we have agreed, as a group, that our priorities are:to offer a space where Latinx employees and their allies can gather and network,to create a pipeline of future employees of diverse backgrounds, andto be an integral part of the communities where we work. A mural of Frida Kahlo captured on the streets of Buenos Aires. The mural took the collective of three artists – Julián Campos Segovia, Jean Paul Jesses and Juan Carlos Campos – three weeks to paintWhat’s Next for LatinflareWe are gearing up for Hispanic Heritage Month. These efforts include launching Latinflare, holding our inaugural event on October 16th, and continuing to plan more events and activities moving forward. Great things are starting to happen!How you can supportIf you are not a Cloudflare employee but are interested in celebrating Hispanic Heritage, I urge you to find events and activities that are taking place near you. And while our inaugural Latinflare event will be an employee-only event, the group has high hopes to host quarterly meet-ups that will eventually give us the opportunity to network with ERGs and organizations outside of Cloudflare. In addition, you will hear from us again towards  the end of the year, when we plan to share some “tradiciones navideñas” with the rest of the Cloudflare family.  Happy Hispanic Heritage Month to all! Latinflare stickers will be available in most offices starting this week. If you are not a Cloudflare employee, but are located near a Cloudflare office, please stop by the front desk at your location and ask for one. Stickers for everyone!  NYC Office celebrates the launch of Latinflare!!‌‌Latinflare London - PRESENTE!!Latinflare Miami enjoying a Peruvian lunch :-)Latinflare at our Headquarters in San FranciscoProud Latinflarians representing Austin, TX!

A Beginner’s Guide to Domain Registration

BigRock Blog -

If you plan to launch your own business website then there are a number of things to be taken care of –  from deciding the niche of your business, to designing the layout of your website, finding the perfect place to host it (read web hosting) and most importantly, a name. And the most crucial of them all is, choosing the right domain name. Simply put, your domain name should reflect the personality of your brand. At the same time, it should be simple, crisp and attractive to the customer. Once you’ve decided on the perfect domain name for your website, it is now important to register it before someone else does so. In this article, we’ll walk you through how to register a domain name and once purchased, how to manage it. So let’s start. The choice of the service provider Before you choose a service provider make sure that you research them thoroughly as you would most likely purchase your hosting too from them. A good hosting provider aims and delivers maximum uptime, security and support for your website. In fact, we at BigRock offer 24/7 support and varied hosting plans to support your business right from Shared Hosting to VPS Hosting and Dedicated Hosting. How to register a domain name Follow the steps listed below to understand the domain name registration process: Step 1:  Go to the BigRock home page.  Here you will find the domain name checker Enter the domain name you wish to purchase  On the right-hand side, you have a section to display the various domain extensions for your website viz. .COM, .IN, .CLUB, .BIZ etc.  We have selected .COM and .IN  Click on the ‘search icon’  Step 2:  If your choice of the domain name is available then the tool would show you the price and ‘Buy’ button. However, if the domain name is already taken then it will suggest other options to consider.  To our surprise, both the .COM and .in were available for our choice of the domain name. We chose the .IN domain extension, and clicked on ‘Buy’. Post clicking on the ‘Buy’ option it displayed the ‘Checkout’ option on the far right corner of the page. Should you wish to get Business Email for your domain name, you can choose one the plans and click on ‘Add’ to add it to your cart. We didn’t want any Add-ons, hence we didn’t opt for Business Email. P.S: There are 2 Free email ID’s included with every domain name purchased! Step 3: After clicking on ‘Checkout’ you will be redirected to the ‘Order Summary’ page to make sure you’re placing the right order.  Next, select the duration you want to purchase your domain name for and click on ‘Next’. Step 4: Next, you’ll be redirected to the ‘Sign In’ page. If you are an existing user, please enter your ‘Username’ and ‘Password’. However, if you’re a new user, click on ‘Continue’ to create your new account with us. Creating an account hardly takes a few minutes.  Step 5:  Once you’ve created an account/signed-in you’ll automatically be taken to the ‘Payment Option’ page; There are 6-different ways for Payment viz: Netbanking/Debit Card (via CCAvenue Payment Gateway) Credit Card (Visa/ Mastercard) Wallets – PayTM, Freecharge, Mobikwik and JioMoney UPI (Unified Payment Interface) Pay via Cheque/Demand Draft/Direct Deposit Pay via Account Balance (you can add Funds to your account by logging into your Control Panel)  After selecting the payment method, you will be redirected to the appropriate page to make payment. Post successful payment, you’ll get an email for ‘Successful Purchase of the Domain Name’.  Your domain name registration process is now officially complete! Step 6:  Post purchasing your domain name, you can go to your Control Panel to manage your domain name.  Log in to your control panel Click on ‘Orders’ on the left-hand side vertical bar Click on ‘Your domain name’ in our case ‘purplefairie.in’  A new window opens as shown below, where you can manage your domain name. For instance, enable ‘Privacy Protection’, ‘Domain Forwarding’, ‘Changing Nameservers’ etc.  Conclusion  We hope this article helped you understand how to register a domain name in a few simple steps. If you have any queries related to domains, hosting or anything else, feel free to contact our support for expert guidance or you can even leave a comment below!

The Best BigCommerce for WordPress Themes Out There Right Now

Nexcess Blog -

You may have heard of BigCommerce the SaaS platform. An ecommerce platform that has gained popularity in recent years. But forget about the SaaS platform for a second, because what we’re talking about here is BigCommerce for WordPress (BC4WP): a headless ecommerce solution that lets merchants get started quickly by uploading products, setting prices, and finding the perfect BigCommerce for WordPress theme.  BigCommerce for WordPress works with any modern WordPress theme. This is because it was engineered in accordance with WordPress development guidelines.  As a result, it’s straightforward for WordPress developers to build custom themes or to use one of the thousands of pre-built premium and free themes available for WordPress. The trick is finding one that lets you visualize the right ecommerce components in the best way possible.  We’d like to highlight some of the more flexible and user-friendly WordPress themes compatible with BigCommerce. Each of these themes is an ideal choice for an online retailer getting started with BigCommerce and WordPress on our BigCommerce for WordPress hosting platform.   What Is BigCommerce for WordPress? BigCommerce is a headless cloud ecommerce platform that provides inventory management, a shopping cart, a PCI-compliant shopping cart, and built-in analytics. As a headless ecommerce platform, BigCommerce handles the heavy lifting of online retail but relies on a front-end application to provide the store’s interface. As a result, the BigCommerce for WordPress plugin transforms WordPress into a BigCommerce front-end.  BigCommerce for WordPress offers the best of both ecommerce and content worlds. But to make the most of that, you’ll need the right theme.  WordPress is known for its capable content management features. So the combination of both applications means that merchants are able to make the most of ecommerce and content functionality; creating both an incredible storefront and an incredible content marketing platform.  Do you want to know more about how to integrate BigCommerce with WordPress. Learn more about our BigCommerce for WordPress hosting solutions. However, to truly make the most of these features, you’ll need a WordPress theme that’s compatible with BigCommerce and provides an attractive platform for content delivery.    How to Choose a Good BigCommerce Theme Choosing the right BigCommerce theme for your WordPress frontend can mean browsing through thousands of different options to narrow down the right one.  Luckily, we’ve assembled a list of the four best themes available.  Previously, we talked about WordPress themes and what makes any specific one better than another. Yet those themes were more aimed at content sites and didn’t provide a user experience optimized for product delivery.  When it comes to choosing the right theme for a BC4WP site, there are five main areas you should consider. That way, you’ll end up with a site that delivers results for both ecommerce and content.    Navigation The most important factor you’ll want to keep an eye on is navigation. More specifically, how easy it is to find the right product.  Firstly, take a look at the menu. Is it prominent on the site? Does it come with accessibility features? Would you like using it to  navigate around a site? Bad navigation instantly turns customers away; or forces them to leave after they can’t find what they’re looking for. Remember, ecommerce navigation isn’t just about the nav, it’s also about paying attention to ecommerce SEO and categories. Categories make finding and navigating a site easier.  Beyond that, search is also vital. 70% of people rely on ecommerce product search, and searchers are 200% more likely to make a purchase than a browser.  When choosing a theme, it’s important to pay attention to the placement and clarity of the search experience. We’ve seen themes that don’t make it clear and this can have hard-hitting effects on conversion rates.    Loading Time Your next key focus should be loading time. More specifically, how long does it take for assets and code to allow a user to browse content on a site?  A 1-second delay in page load time can lead to a 7% decrease in sales. So even the slightest delay as a result of load time can mean fewer sales.  What this means is making sure that  time to interactivity is as quick as possible. Some theme developers talk about time to first byte (TTFB). We question this and think it’s more important to look at time to interactivity (a measure of how long before a user can actually engage with a page).   There are a number of tools available to site owners for testing page speed. Tools like GTmetrix are a good start. You can even test site speed with tools built into your browser, like Lighthouse.   If you’ve tried everything and your site is still slow, then it’s worth reaching out to your hosting provider to see if there are any configuration problems.  In some cases, your site may be slow as a result of your hosting provider. If you’ve tried optimizing code, cutting down on plugins and trying these speed optimization trends,  and your site is still slow, then it’s a good idea to contact your provider and their support team to see if there is a problem with your server.    Responsiveness If you’re not offering a mobile responsive website yet, then you’re doing it wrong. Not only because it means you’re probably offering a terrible user experience, but also because it means you’re SEO is suffering. Remember, Google now indexes sites based on a mobile-first policy. According to Google, that began July 1st, 2019.  This means that all sites now not only have to offer a mobile version, but also provides an excellent user experience for those using it.  This ripples out into several different areas of site development; from UX to code, and more.  BigCommerce for WordPress is a headless application, so there’s no reason you shouldn’t be offering a mobile-optimized frontend. Being headless, BC4WP means you have complete control over the front-end. So take a look at the competition and make sure your site design isn’t out of date.    Security Bad themes are an easy goldmine for hackers looking to exploit vulnerabilities. Whether it’s bad coding practices, something missed by accident, or just simple laziness, a theme with security vulnerabilities can mean the end of your online store.   Yes, theme vulnerabilities are not as frequent as plugin or core vulnerabilities. But they still make up a sizeable amount in terms of numbers. And all it takes is one exploited vulnerability for you to find your store quickly losing the business and trust of your customers.  Sticking to official and officially supported themes means you’re picking a theme that complies to WordPress coding standards and is a lot safer.  Try sticking to themes that are either available in the official WordPress theme bank, or that have official support from BigCommerce. Stay away from anything you have to download and install manually.  If you’ve already decided on a theme and want to know how secure it is, we recommend taking a look at the WPScan Vulnerability Database. Here, you’ll be able to see a list of vulnerabilities identified from not just themes, but also plugins, and core.    Code Code links into pretty much everything we’ve just said. Bad theme coding means problems with design, security, and the user experience. For most non-technical merchants, you’re probably not able to check the code for yourself. So just like with themes, the best option is to take a look at the creator of the theme. If it’s a trusted source, chances are they have followed coding standards. Remember, any themes available through the WordPress theme bank have been checked to make sure they match up to the WordPress theme standards.  If you really want to check the theme code for yourself, there are tools available to help. These will generally help you see if the theme will cause problems in terms of user experience or security. Four BigCommerce for WordPress Themes We Recommend Divi Divi, by Elegant Themes, is one of the most popular premium WordPress themes on the market. Divi is billed as a “website building platform” rather than simply a theme. The highlight feature is a powerful page builder that allows WordPress users to visually construct pages from the wide selection of elements that are built into the theme. A true drag-and-drop solution, Divi incorporates over 40 different page elements, including sliders, galleries, and forms. Divi can be used to create any type of site, but it includes several features aimed at ecommerce retailers, including pricing tables. WordPress users who buy a Divi license also gain access to over 100 layout packs, including ecommerce designs with page layouts, images, and graphics. Make Make is a free theme that aims to make it simple to build an attractive WordPress site. It has fewer features than all-in-one plugins like Divi, but that’s deliberate, and it has made Make a favorite of WordPress users who have downloaded the theme more than a million times. The free version of Make includes a page layout engine with several built-in layouts. Make integrates well with the Customizer, providing over a hundred settings that can be visually tweaked. For users who need access to advanced features, the Make Plus premium tier includes additional ecommerce features and advanced layout options. Shapely Shapely is an elegant one-page theme suitable for simple stores with a handful of products. Unlike the other themes we’ve looked at, Shapely is intended for store owners who want to choose a pixel-perfect design and stick with it. It doesn’t include a heavy page-builder, but there are plenty of Customizer options to bring the theme in-line with a store’s branding. GeneratePress We’ll conclude our theme round-up with Generate Press, a free, lightweight theme that loads less than 30KB of assets on a default WordPress installation. It’s a simple, elegant theme that makes it easy to build a beautiful ecommerce front-end without loading product pages down with superfluous JavaScript. We have looked at just four of the thousands of WordPress themes that are compatible with BigCommerce for WordPress. To learn more about BigCommerce for WordPress, check out “Introduction to BigCommerce for WordPress, Important Concepts” by BigCommerce WordPress Evangelist Topher DeRosia. The post The Best BigCommerce for WordPress Themes Out There Right Now appeared first on Nexcess Blog.

What Project Management Style is Right for Freelancers?

Liquid Web Official Blog -

When I started my business, I was barely hanging on to the wild ride known as “freelancing.” I was happy when a project got finished somewhere near the deadline. Each day I was excited if I could spend less than a few hours trying to find the right questions to ask Google so I could complete the bit of code I was muddling my way through. This is where many business owner’s start. They have a skill and decide that they can make more money offering that skill directly to consumers instead of to a company. The problem is, that running a successful business is less about the skill you are selling and more about the way in which you deliver the skill. You can be one of the top freelancers in your specialty, but if you can’t deliver a project on time within the budget expectations of your client, you won’t get repeat work. Conversely, if you can only write bad code but serve your customers well by building a thriving business that lets you step back to manage a fleet of great employees (that can code), you’ve got a winning formula. Today we’re going to walk through the project management side of what it means to run a good freelance business. As you read about the project management systems, envision yourself using them in your business. Ask yourself which one fits best with yourself and the type of projects that you do. Subscribe to the Liquid Web weekly newsletter to get more Web Professional content like this sent straight to your inbox. Sequential Project Management (SPM) We’ll group our project management systems into a few broad categories. First, we’ll look at the sequential systems. If you know what a Gantt chart is and your eyes are glazing over, or if the thought of finding out sounds exhausting, then SPM methodologies won’t be for you. Waterfall A while back when I wrote about figuring out if you’re talking to the buyer or the gatekeeper I mentioned that I don’t do RFP’s. RFP’s are more often going to result in sequential project management styles like waterfall. You get all the requirements in fine detail up front, and then commit to fulfilling those requirements when you have the least amount of information on the project. With Waterfall Project Management, you sequence out all the tasks up front so that you can map the exact path to the final deliverable. Then you work on these tasks in order. Critical Path Critical Path Project Management is considered sequential because of all the planning you do up front. A quick three step summary of Critical Path would be: Define the project scope Critical Path analysis and identification Plan the different critical project paths Your goal with Critical Path is to identify where you’re going to need resources before you even start the project and then make sure that the proper people have been cleared to work on the projects at the proper time. You do this to ensure that each project requirement is fulfilled by the time it would start to block the next piece of the project. At each stage you leave some buffer in your estimation so that you can deal with any unforeseen items and still have any of the blockers ready to go before they truly block the project from completion. To do Critical Path well, you’ll need a team that is highly flexible and cross-trained because they’ll be reassigned to work on different parts of a project to ensure that each one hits the deadline and doesn’t extend the critical path. Critical Path doesn’t work well for small projects with a quick-turnaround because it puts so much planning up front. The big problem with sequential development is one that I’ve already highlighted: you end up in phases. First you gather a bunch of research. Based on that research, (some of which may be months old) you start building the project. You spend weeks or months building the monolith to ship for testing. Finally, your client combs through it to ensure that it meets all of the requirements defined at the beginning. If the market changes in the middle of the work, then it’s time for a change request from the client and likely more billing. Do you wait to fulfill that change request until you’ve shipped the initial request, or do you change your requirements now and then rework the plan? These are the challenges with Critical Path. Agile Project Management (APM) Next is Agile Project Management. Let’s start with a definition. Agile software development is an approach to software development under which requirements and solutions evolve through the collaborative effort of self-organizing and cross-functional teams and their customer(s)/end user(s). It advocates adaptive planning, evolutionary development, empirical knowledge, and continual improvement, and it encourages rapid and flexible response to change. – Wikipedia That’s a bit of a doozy, so let’s break it down. In APM you break the project into small parts and deliver those small parts regularly. You get feedback and move onto the next small part with the new knowledge in hand. With APM you and your client should be willing to change the project to meet the needs you become aware of as you learn more about what your customers need. Where you often have a highly defined testing phase in Waterfall Project Management, APM expects you to be testing all the time and learning from what each test teaches you. With most APM styles you’ll work in short sprints. Two weeks is the number I hear tossed around most often, but it could be one week or one month. The point is that you’re never too far from shipping something that works to your end users so you can test it. If you’re a step-by-step list follower, then you may find Agile methods hard to wrap your head around. This is not a linear process, it’s a process that can get threaded around itself and sometimes take two steps back to take one step in a new and slightly different forward direction. With Agile methods, it’s highly unlikely you’ll end the project and realize that you built something no one needed. Let’s take a look at a few popular Agile methods. Scrum This is one of the more popular APM Methods with software developers. One of the hallmarks of Scrum is the Scrum Master, whose sole job is to watch what happens in the team and make sure that any obstacles are cleared so the team can keep working. If you’re a solo business owner, then you’ll need to make a point of stepping into different “hats” throughout the process to ensure that you’re following Scrum methods properly. Scrum is designed to handle the fact that clients will change their mind, and that projects will hit obstacles that you couldn’t plan for. These aren’t problems, just things that happen and you’ll need to adjust the plan as you’re going to accommodate for these changes. To dive deeper into Scrum I recommend reading Scrum: The Art of Doing Twice the Work in Half the Time. Kanban One of the key principles in Kanban is that you need to make work visible. Hardcore adherents will say that software doesn’t make your work visible enough and you should really be putting your work on sticky notes on your walls or a whiteboard. Kanban creates “lanes” to put your work into. Someone running an editorial team may have these lanes: Ideas Approved Working Editing Ready to Publish In this method, each article would start as an idea, and when approved move to the Approved lane. When it’s been assigned you’d add a name to the card and move it to the working lane. A task may travel from Editing to Working and back many times and have different names attached to it as you refine the content. Once it’s Ready to Publish it may move on to another team that takes care of the final publishing of your content. With Kanban, feel free to add more lanes to represent the different stages of work. You need to visualize every step in your work. If it’s a step you have no control over, you still have a lane to visualize the waiting. If you’re looking to dig deeper into Kanban, one of the best books I’ve found is Personal Kanban. It digs into the realization that work and home really aren’t that separate and shows you how to use Kanban to help you organize both at the same time. It’s not super prescriptive, but gives you a solid foundation you can use to add Kanban to your life and be more productive. Extreme Programming Extreme Programming or XP is one of the more regimented versions of Agile Project Management in that it has three XP values and 12 different practices you need to do to fulfill XP methods to the letter. In some circles XP would actually be viewed as a better fit with our next methodology, Change Management. As evidenced by the name, Extreme Programming, XP is clearly aimed at programming projects. While anyone can do some of the XP practices, some can only be undertaken inside a team environment. Pair Programming comes to mind specifically since it requires more than one person to pair program. To go deeper into Extreme Programming read the Extreme Programming Pocket Guide. Change Management Methods This family of project management methods is similar to Agile, but has an extra focus on planning for risk and taking control of change when it happens. Specifically, Extreme Programming could be considered a better fit for this style of managing projects than Agile because of how it is setup to deal with massive project change and still deliver on the project for your clients. Event Chain Methodology Event Chain Methodology is considered by some as the next step in the evolution of Critical Path methods. It’s considered the next step because it has mathematical models to try and cut out the bias that people have when they’re planning projects. We all expect things to go smoothly, and then estimate accordingly. If you’re heading into a risky project, then using some of the tools out of Event Chain Methodology can help you correctly anticipate the risks instead of whitewashing them. Like Critical Path though, if the thought of running a bunch of risk models and looking at Gantt charts sounds unexciting, this won’t be for you. Process Based Project Management I’m going to mention these to be complete, but for most freelancer’s they’re so overkill as to be not even on the table. If you’re running a big business then Lean, Six Sigma, or Process Based Project Management is something to look into, but if you’re running a business on your own you’re going to be overwhelmed. You simply don’t have the people around to implement many of the ideas that are key to the processes. If nothing else that has been mentioned speaks to your fancy, then go ahead and take a look into the process based project management methods, but be ready to heavily adapt them for your small business. Decide Which Freelance Project Management Method To Use Now that you have a better understanding of different Project Management Methodologies, it’s time to decide which one is right for you. Most small businesses will use one of the Agile Methods. I use a mix of Kanban and Extreme Programming. I don’t use either one right down to the letter, but mix and match to to suit myself and my projects. Keep in mind what software and processes you are using today (and in the next few years) when making the decision. Accelerate Your Digital Agency Growth with Managed Hosting The post What Project Management Style is Right for Freelancers? appeared first on Liquid Web.

How Your Domain Affects Your SEO [8 SEO Best Practices for Domains]

HostGator Blog -

The post How Your Domain Affects Your SEO [8 SEO Best Practices for Domains] appeared first on HostGator Blog. The first decision you have to make when starting a new website is what domain name to register. And finding the right one matters, since it’s the real estate you’ll be building the rest of your website on. In addition to being the main address visitors will know and find your site by, choosing the right domain name plays a role in your website’s search engine optimization (SEO) authority. If you want people to be able to find your website, SEO matters. To establish a strong SEO basis for your website, the domain name you choose also matters.   What Is a Domain Name? A domain name is the address people use to navigate to a website when using a web browser. Every time you type a name into Firefox or Chrome that starts with www or http, that’s the website’s domain name.  That may seem simple enough, but you should also understand a few main parts and subsets of domain names: Top-level domains (TLD)  – A top-level domain is the part of the domain you see at the end of the domain name. The most common one is .com, but you’re probably also familiar with TLDs like .net, .org., and .gov. Many top-level domains communicate something about the website, such as what country it’s based in, if it’s a business website (.biz, .co), a nonprofit (.org), or an educational institution (.edu). Root domains – All the pages of your website will have unique URLs building off your domain. The part of the website that stays the same for all of them is your root domain. It’s your unique domain name combined with your TLD. So for HostGator, the root domain is hostgator.com. Subdomains – If your website includes several distinct parts, you can create subdomains. These will share the same root domain, but you can make it clear they belong to a specific subset of the website by putting the subdomain name before the root domain. For example, blog.yourdomain.com, or shop.yourdomain.com. Knowing the main lingo for all this stuff is useful in navigating how to choose the right domain name and organize your website well for SEO.  How Your Domain Affects SEO To decide where websites should rank for different keywords, search engine algorithms look at a variety of factors to try to understand: What a website’s aboutHow authoritative it is The domain name you choose is an opportunity to help with that first part. If your domain name says something about what your website is, it gives you a leg up in convincing Google that the site is a relevant resource on that topic.  Over time, as you work to improve your website’s SEO, all the authority you build will be tied to the domain name. While it’s possible to change your domain name later and use techniques to maintain some of that authority, it’s hard. Choosing the right domain name from day one is preferable.  8 SEO Best Practices for Domains Choosing a good domain name for SEO starts on the day you register your domain, but it goes beyond that. Here are eight useful SEO domain name tips. 1. If possible, choose a domain that includes an industry keyword. Search engine algorithms have a complicated process for figuring out what a particular page is about. While no one understands all the details of how it works, we do know that the algorithms pay attention to what words are used on a few main parts of a webpage, and give weight to some parts more than others. The page URL is widely regarded as part of the page that’s given a lot of weight in algorithm calculations.  A website that has its primary keyword right in the domain name can get an SEO boost because of it. But for that reason, a lot of the most obvious keywords to target in your industry will likely be taken—either by your competitors or by domain investors that charge a high price for them. Also, going this route has some risks. You don’t want the domain name you choose to seem spammy or be confusing to your visitors.  A few notes to consider here: If you already have an established brand, prioritizing your brand name when choosing a domain is usually smarter than going for a keyword. If you haven’t chosen your brand name yet, consider a brand name that includes a relevant keyword. To find a brand and domain name that is still available, add something unique about your brand to the name, like putting your name in front of the keyword, e.g. katesflowerdelivery.com. Or if your brand is local, adding your geographic location, e.g. charlotteflowerdelivery.com.   2.  But don’t keyword stuff your domain name. SEO shortcuts don’t really exist, because every time people start abusing a technique that seems to yield easy results, Google changes the algorithm. In the past, buying a domain with a keyword in it like cheap-flower-delivery.com could work as a shortcut to buying a ranking for that term. But Google doesn’t want brands to buy rankings; their results are more useful to people when the websites at the top actually earn those spots. That means while choosing a domain with a keyword in it still has some SEO value, overdoing it can hurt your rankings. Choosing a domain name that makes sense for your brand is more important than registering one that includes a keyword.  Consider if the domain name you’re considering looks legitimate to you. As a consumer, would you assume this was a respectable brand? If it feels at all spammy, move on and figure out an alternative.  3. Choose a strong TLD. If you can find a good domain name option that’s available as a .com, that’s your best bet. It’s the easiest TLD for consumers to remember and carries a bit more respect than most of the others.  That said, your TLD doesn’t have a direct effect on SEO. If you find an available domain name with another TLD that works better for your brand than choosing a less relevant .com option, don’t discount it. Consider if the TLD is related to what you offer. For example, a tech company could go with .tech or .io, both TLDs that provide information on what the company does.  The one exception for when TLDs do influence rankings is geographic ones. If your company primarily does business in a specific country, choosing the TLD for that country signals to Google where you are, so you’re more likely to show up in the results for people searching in that location. 4. Choose a domain that’s easy to remember. The golden rule of SEO is that while search engines matter, people matter more. The best domain name for SEO is one that visitors will be able to easily connect to your business and remember when they want to come back. If your business is named Joe’s Burger Shack and you go for the domain affordable-burgers-chicago.com, your biggest fans will be confused when they go looking for you at joesburgershack.com.   Before you choose a domain name, think about your customers. Will the domain name be intuitive to them? Will they be able to remember it the next time they want to find you online? 5. Keep it short and straightforward. While long-tail keywords can be useful in some aspects of an SEO strategy, they’re bad news for domain names. The best domain names are short, simple, and straightforward. Sticking with those 3 S’s helps you choose a domain name that’s easy to remember and doesn’t require too much typing. Customers have a lot going on, you want to make it as easy as possible for them to find you and keep coming back for more. A long, complicated domain name like glassrepairprofessionalsnewyorkcity.com might communicate what you do and get some keywords in there, but it’s unwieldy and tedious.  6. Keep your website at one domain. All the SEO work you do builds authority for your domain name, which means that if you split your website between multiple domains, you have to work that much harder to earn authority for each of them. To get the best SEO results for the time you put in, focusing them all on one domain name is best.  That includes picking one version of your domain name to stick with between: www.yourdomain.com, http://yourdomain.com, and https://yourdomain.com. Choose one, then set canonical tags on the others, and be consistent with which you use when building links to your website.  Occasionally, there’s a good business reason to create a new domain for your business. For example, if you spin off a new brand that has a different focus and new target audience. But in most cases, your SEO efforts will go further if you stick with one domain.   7. Know when to use subfolders versus subdomains.  A subdomain, as previously described, is when you create a subcategory under your root domain for a distinct part of your website, such as shop.yourdomain.com. Search engines treat subdomains as a separate website for SEO purposes. As you work to build authority for your website, that can be a problem. If your blog is set up as a subdomain, any backlinks your blog posts earn will strengthen the authority of your blog, but not the rest of your website. Subfolders are an alternative way to organize your website into parts and one that’s useful for SEO. You can create a subfolder for each of the main categories on your website, and the subfolder becomes a part of the URL for every page included within it. For example, your blog becomes a subfolder at yourdomain.com/blog. Every new post will become a part of the subfolder, i.e. yourdomain.com/blog/postname, and will still be treated as part of the domain name for SEO purposes. Subfolders are an important part of building an intuitive website architecture that’s good for SEO as well as visitors.  Subdomains can still be valuable in certain use cases. If a section of your website will target a distinct audience, different keywords, or a different geographic area than other parts, a subdomain may be useful from an SEO perspective. And in some cases, a subdomain makes sense for a part of your site that isn’t focused on SEO and/or that requires a different platform to run, like a support forum. That’s the case for HostGator’s support forum (located at https://support.hostgator.com), as one example.  8. Customize all website URLs. Many of these tips come into play on day one when you’re choosing the domain name for your website. This one is important to apply for every new web page you create moving forward. When you create a new web page, don’t stick with the automatically generated HTML. Take time to create a unique URL that’s relevant to the page. In each case: Use the primary keyword you want the page to rank for.Choose a URL that describes what’s on the page.Keep it short. The URL isn’t the place to go into detail describing what’s on the page. Stick to a few words that describe the main idea and don’t bother with full sentences. Avoid stop words like and, but, and the. They don’t add anything to the meaning, but do increase the length.  Creating a relevant URL for each web page is one of the fastest, easiest steps you can take to improve SEO for the page. If you have a CMS like WordPress, an SEO plugin or extension will make this step easy.  SEO Starts with Your Domain Name Choosing the right domain name gives you a strong SEO foundation to build your website on. If you haven’t registered a domain name for your website yet, use HostGator’s domain registration tool to find out what’s available and snag the best domain name for your website. While your domain name is important, it’s just step one to achieving rankings for relevant keywords for your website. Once you’ve landed the domain name of your choice, you’ll want to work on a full SEO strategy to build authority for your website. Every SEO win you have will make the domain you chose stronger in your eyes of the search engines.   Find the post on the HostGator Blog

How to Write Facebook Ads That Convert

Social Media Examiner -

Want your Facebook ads to move people to action? Looking for a framework to help? In this article, you’ll discover how to develop and compose Facebook ad copy that converts and sells your products. #1: Research Customer Needs and Preferences in Facebook Groups Marketers often talk about how hard it is to get accurate customer […] The post How to Write Facebook Ads That Convert appeared first on Social Media Marketing | Social Media Examiner.

Cloudflare’s protection against a new Remote Code Execution vulnerability (CVE-2019-16759) in vBulletin

CloudFlare Blog -

Cloudflare has released a new rule as part of its Cloudflare Specials Rulesets, to protect our customers against a high-severity vulnerability in vBulletin.  A new zero-day vulnerability was discovered for vBulletin, a proprietary Internet forum software. By exploiting this vulnerability, bad actors could potentially gain privileged access and control to the host servers on which this software runs, through Remote Code Execution (RCE). Implications of this vulnerability At Cloudflare, we use three key indicators to understand the severity of a vulnerability 1) how many customers on Cloudflare are running the affected software 2) the Common Vulnerability Scoring System (CVSS) score, and 3) the OWASP Top 10, an open-source security framework.We assess this vulnerability to be very significant as it has a CVSS score of 9.8/10 and affects 7 out of the 10 key risk areas of the OWASP 2017 Top 10. Remote Code Execution is considered a type of injection, which provides the capability to potentially launch a catastrophic attack. Through RCE an attacker can gain privileged access to the host server that might be running the unpatched and vulnerable version of this software. With elevated privileges the attacker could perform malicious activities including discovery of additional vulnerabilities in the system, checks for misconfigured file permissions on configuration files and even delete logs to wipe out the possibility of audit trails to their activities.We also have often observed attackers exploit RCE vulnerabilities to deploy malware on the host, make it part of a DDoS Botnet attack or exfiltrate valuable data stored in the system.Cloudflare’s continuously learning Firewall has you coveredAt Cloudflare, we continuously strive to improve the security posture of our customers by quickly and seamlessly mitigating vulnerabilities of this nature. Protection against common RCE attacks is a standard feature of Cloudflare's Managed Rulesets. To provide coverage for this specific vulnerability, we have deployed a new rule within our Cloudflare Specials Rulesets (ruleId: 100166). Customers who have our Managed Rulesets and Cloudflare Specials enabled will be immediately protected against this vulnerability. To check whether you have this protection enabled, please login, navigate to the Firewall tab and under the Managed Rulesets tab you will find the toggle to enable the WAF Managed Rulesets. See below:Next, confirm that you have the Cloudflare Specials Rulesets enabled, by checking in the Managed Rulesets card as shown below: Our customers who use our free services or those who don't have Cloudflare's Managed Rulesets turned on, can also protect themselves by deploying a patch on their own. The vBulletin team have released a security patch, the details of which can be found here.Cloudflare’s Firewall is built on a network that continuously learns from our vast network spanning over 190 countries. In Q2’19 Cloudflare blocked an average of 44 billion cyber threats each day. Learn more about our simple, easy to use and powerful Cloudflare Firewall and protect your business today.

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