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Bootstrap Tutorial: Simple Tips for Beginners and Beyond

HostGator Blog -

The post Bootstrap Tutorial: Simple Tips for Beginners and Beyond appeared first on HostGator Blog. There was a time when professional web design was out of reach for all but large corporations. Now, anyone can Bootstrap a website without sacrificing quality or functionality.  What is Bootstrap? Bootstrap is “the world’s most popular front-end component library” for building responsive, mobile-first websites. Back up…what’s a component? Carousels, buttons, nav bars, etc., all the pieces you need to build a site by quickly copying and pasting snippets of HTML.  It’s the ultimate front-end framework that was created to make web design fast and virtually effortless. Bootstrap was first used to build Twitter, and it’s still a popular open source platform that almost anyone can use with a little knowledge and experimentation.  Using this tool allows developers to focus on fine-tuning the front-end look and functionality, building on current HTML and CSS-supported style sheets to create any feature you need to make your user interface mobile-friendly and hassle-free.  The JQuery plugins allow you to place carousels, provide pop-outs and tool-tips that users can mouse over, and add any buttons needed for their website to function. It focuses on three areas, grid layouts, mobile-first functionality, and flat design. With Bootstrap, you can: Create multi-form layouts with distinct classesBuild prototypesShowcase images and other content by creating carousels or slidersCreate dynamic tabs to handle large blocks of contentAdd components like modals and accordions without needing to touch any JS Responsive website design that’s big on user experience (UX) should be the goal of all website owners, regardless of the purpose of your site or the intended audience. Our goal is to give you some tips and tricks to get the most out of this platform regardless of your level of tech knowledge or skill.  Tip 1: Begin With the Basics You can get started with Bootstrap by opening it with a content delivery network (CDN). It’ll load faster and streamline the process of creating your first web page with this platform. Once you install jQuery and JS libraries in the footer of the index.html file, you’re ready to open your code editor and create a sample html file. Please note that jQUery is required to use Bootstrap’s JS plugins. Hopefully, this will change some time in the near future. Make sure to place the meta tag inside the header section to enable touch zooming and proper mobile rendering. You can try it out using this example: This can be converted from plain HTML to a Bootstrap template by using their links to include Bootstrap CSS, JS files, any required jQuery, and Popper.js. Include JS files at the bottom of the page just before you close the body to get better page performance. It should look like this: Website visitors that already have Bootstrap CSS and JS files installed using the same CDN as yours during their browsing sessions will be able to load your web pages directly from the browser cache, which will further reduce page loads.  Once you’ve created the template, you can save it to your desktop for easy access later.  Tip 2: Getting Used to Grids You won’t truly see the beauty of Bootstrap’s front-end flow until you get the hang of the grid system. The responsive design mechanisms just glide over the templates and create an environment with great UI across all mobile devices which, thanks to Google’s mobile-first indexation, can lead to higher exposure in search engine results.  With now more than 50 percent of all internet traffic of the mobile variety, this becomes a huge deal. The grid itself is created on a framework of containers that are designed to snap into place, with an impenetrable gutter surrounding them to keep each design element in place and prevent overlap.  Grids are easy to learn but can be difficult to master. They provide you with a template that can be used to build quite complex sites, but once you get the hang of them there are endless possibilities.  Here are the basics. The grid template contains 12 columns labeled “navbar,” “headers”, “cards,” and other functions you’ll want to add to your pages. The way the containers work, columns are created that allow content to flow freely within each column, and it’s controlled by nesting the offsets and rows in a way that always ensures the right amount of space between each.  This process offers some symmetry to the layout without bleeding too close to the browser edges or crowding content, and so lets you focus on your design without worrying about how it will look on different displays and browsers.  The grid widths are expressed as percentages so they can be resized in relation to their parent element. You can remove the gutters – the horizontal padding on column sides – for those times when you just need one column with no padding by adding this bit of code: Bootstrap themes are designed to work with your templates. A bootstrap theme is essentially a package of code that provides the style elements and structure that you’ll end up using on your site. Themes are different from your templates in that themes contain HTML, CSS and JavaScript code that sits on top of your templates. Your templates provide the large-scale structure of your site; themes provide styling, UI components and page layouts. In essence, they are pre-built website templates for you to adapt and build upon.  Themes are built on top of the Bootstrap core code and ultimately add and improve upon its features. When you download a Bootstrap theme (here is a good place to find them for free), it will come with two folders. The documentation file contains all of the asset files, CSS, JS, and the other contains the theme. Bear in mind that your project is divided among three elements. The HTML contains your project, the JS file holds all of the interactive bits, and the CSS determines the visual layout features like fonts and colors.  This discussion of themes and templates might sound like a bit much. After all, isn’t Bootstrap supposed to be a lean framework for developing blazing fast, responsive mobile websites? If you need themes and templates, it raises the question why one wouldn’t just default to using a tried-and-true CMS like WordPress. Well, Bootstrap has some key advantages over more basic CMSs like WordPress. It allows a far greater level of control over your site at a far more fundamental level. In other words, whilst you can certainly build a complex website in WordPress, it’s going to be slow because you’ll have to add plenty of plugins and Javascript to achieve your vision. With Bootstrap, you can build in advanced functionality at a “lower” level, and so your customers will get a site that is both fast and functional. Tip 3: Creating Responsive Embedded Video Image from Oculu Video Platform One of the biggest advantages of working with Bootstrap is how easy it makes responsive web design. This is easily demonstrated by the procedure for embedding video using a helper class to create iFrames.  It should look like this, with your specs added: <!– 16:9 aspect ratio –> <div class=”embed-responsive embed-responsive-16by9″></div> Adding this code to your markup will allow Bootstrap to normalize any awkward borders or outlines without the need to define the frame borders. This is the essence of responsive design.  Now What? Great website design is only as good as the platform that’s hosting it. In today’s world, you can find affordable hosting solutions that are secure, reliable, and ideal for any type of website. Don’t let the word “cheap” put you off; it’s meant in relative terms.  Affordable hosting by a reliable provider will allow you or your clients to focus on branding while avoiding common network vulnerabilities that could cause downtime.. What should you look for in a hosting service? Responsive, 24/7 customer supportSite backup availability with client accessCompetitive registration and maintenance costsLack of caps on bandwidth and storageAbility to add domains as neededReliable, guaranteed uptime percentages, security, and performance Final Thoughts Even if you’re an experienced developer, there’s something to love in this platform. Bootstrap fits right in with Google’s new mobile first indexing, which can help with SEO and compliance. Since it’s an open source platform, you have the flexibility to customize and tweak to your heart’s content. When time is of the essence from design to launch, anything that can get you off the ground faster is worth a second look. Find the post on the HostGator Blog

How to Run a Successful Instagram Contest or Giveaway

Social Media Examiner -

Want to run a contest on Instagram? Wondering what rules and best practices you need to follow? In this article, you’ll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance of your contest. Understand the Rules for Running […] The post How to Run a Successful Instagram Contest or Giveaway appeared first on Social Media Marketing | Social Media Examiner.

Showing Up in a Time of Uncertainty: What Marketers Need to Know

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay […] The post Showing Up in a Time of Uncertainty: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

On Working Remotely: An Automattic Reader News -

How does a distributed company — a group of people with shared business goals but spread out around the world, representing different cultures, family settings, and local health considerations — stick together during a major health crisis like the COVID-19 pandemic? We don’t intend to make it sound easy. And we are aware — from our families, our communities, the businesses we support, and our customers — that many, if not most companies cannot actually work 100 percent remotely because of the nature of their business. For those who can transition to distributed work in the wake of this evolving crisis, we wanted to suggest ideas that might help colleagues work well together even when you’re no longer all sharing the same physical space. We’re lucky that many Automatticians have shared advice and best practices based on their many years of working from home — and we’ve compiled some of these resources below to empower others to listen to and support their coworkers during a difficult and disruptive time. Erin ‘Folletto’ Casali, Jetpack Head of Design, offers a detailed read on setting up your remote work strategy for companies and individuals. (Note: Notion listed Erin’s piece as one of the best remote work guides on its wiki.)Cate Huston, who leads Automattic’s Developer Experience team, led a “Crash Course in Remote Management” webinar, presented with Vaya Consulting.Lori McLeese, Global Head of Human Resources, shared distributed best practices in a Q&A with True Ventures.Simon Ouderkirk, Jetpack Data Wrangler, focused on the value of connection in his post, “Phatic Communication, or Talk for the Sake of Talking.”Beau Lebens, WooCommerce Engineering Lead, posted concepts and a snapshot of a day in the distributed work life.Marcus Kazmierczak, a Special Projects Principal Engineer, wrote about the keys to effective asynchronous communication.Aaron Douglas, the WordPress iOS App team lead, shared some thoughts on staying mindful during video calls.James Huff, Happiness Engineer, published his recommendations from 10 years of working for Automattic.Artur Piszek, who leads the Earn team, came up with a primer and four pillars for remote work.Sara Rosso, Director of Marketing, wrote on the importance of remote meetups, especially when travel for in-real-life meetups is all but impossible. (Bonus from Sara: three essential skills.)Cate Huston again, this time on fixing five common pain points of working at home. (Note: this post is email-gated.)Jeff Pearce, Creative Technologist, shared about the importance of morning routines.Sasha Stone, Happiness Engineer, focuses on optimizing distributed life for self-care.Marjorie Asturias, Partnerships Wrangler, came up with five tips for working from home, which she shared on Fiverr’s blog.Erin Casali again, this time with some timeless tips from 2015, on setting processes and choosing tools for collaboration. Of course, from his first post on remote work to his most recent one reflecting on the COVID-19 pandemic, to his Distributed podcast and beyond, founder and CEO Matt Mullenweg is a prominent voice on remote work and distributed culture. To send you off on a lighter note, Matt published his first “What’s In My Bag” post in 2014 and has done it again several times since. We hope these resources are helpful to you during these trying times, and that you and everyone in your communities stay safe.

What Is cPanel?

InMotion Hosting Blog -

cPanel, often referred to as “control panel,” is an interface for customizing and making changes to your hosting account with InMotion Hosting. Some of the great features that cPanel includes are: Email: Within cPanel you can create new email accounts, view/modify your existing accounts, modify your MX records, change email passwords, set up mailbox quotas and much more. Domains: Under the domains section of cPanel, you can configure new domains to your account, set up parked domains, create subdomains, setup redirects, and much more. Continue reading What Is cPanel? at InMotion Hosting Blog.

Website Updates to Make During Crisis [Small Business Checklist]

HostGator Blog -

The post Website Updates to Make During Crisis [Small Business Checklist] appeared first on HostGator Blog. How is your small business coping with the coronavirus outbreak? In many places, social distancing, shelter-in-place orders and other necessary steps to slow the spread of COVID-19 are taking a toll on local shops. Even many online sellers expect a drop in sales through autumn because of declining consumer spending.  What can you do to keep your customers, your employees and your business as healthy as possible? We’ve put together a checklist of steps you can take now.  Download this as a PDF checklist! 1. Update your customers on changes to your business The COVID-19 outbreak is forcing many businesses to change the way they operate, like: Reduced hours or days of operation for businesses that need extra time to restock and deep clean.Limited inventory and shipping delays for sellers facing high demand and/or supply chain interruptions.Changes in service availability, especially for restaurants and cafes in areas where dine-in service has been limited or temporarily banned.Reduced staffing when employees become ill, have to self-quarantine or have new caregiving responsibilities at home. Most customers understand that things are different now, but it’s important to communicate your changes clearly so they know what to expect.  Add a pop-up or banner to your website for updates Apple’s decision to temporarily close its retail stores made global headlines, and the company has a homepage banner to make sure customers get the info.  You can use a banner like Apple has, or you can create a pop-up message that grabs visitors’ attention.  Hustle is a popular WordPress plugin you can use to quickly build pop-ups, promote social sharing and grow your email list. That’s convenient, because you’ll also need to share your changes and updates on social media and via email.  Update your online profiles  Start by updating your Google My Business profile. Google has step by step instructions for setting special hours. If you have a Facebook page for your business, you’ll need to change your hours there, too.  It’s also a good idea to schedule more than one post about your changes to each social network where your business has a presence, to make it more likely that your audience will see your update. Email updates to your list Let your email list know about your temporary changes as soon as possible and let them know you’ll send more updates as things change. The website pop-up or banner you use to announce changes can also include a subscription box so visitors can sign up for updates—a way to grow your list and keep everyone up to speed.  Promote delivery and carryout options One of the biggest changes for many local eateries is the need to reduce seating capacity, limit counter lines or close their dining room without driving away customers completely. Here’s how one Austin cupcake bakery with a small seating area and frequent long lines has updated their homepage to let customers know their options for getting treats.  Manage delivery-time expectations  If you sell online or are adding local delivery options, make sure you and your customers are clear about how long it will take items to arrive. Most people are understanding right now, but they want to know before they order.  Here’s an example of both what to do and what not to do. Amazon has been slammed with Prime Now orders as people stay home and try to avoid grocery stores. This banner on the Prime Now homepage makes that clear, which is good.  However, as of this writing you have to add items to your cart—items that are in stock, hooray!–and start checking out to learn that you can’t get those items because there are no delivery slots open.  Yes, this is life in a pandemic. But it’s also not a great use of customers’ time. A better option? Be up front about when delivery is available before customers load up their virtual cart. This information can appear in a pop-up or a banner that you update as needed.  For online sellers facing supplier slowdowns, you need a different kind of delivery-time transparency:  If popular items are out of stock, use your website banner or pop-up to let shoppers know, along with when you expect to get more of those items. If you have alternatives in stock that might meet your customers’ needs, suggest them.  To keep customers in the loop after they place an order, you can add plugins like YITH WooCommerce Order Tracking and YITH WooCommerce SMS Notifications. These tools will show your customers exactly where their stuff is via your website, email and text messages. That’s handy at a time when shipping may also be delayed, and you may be short-staffed and struggling to respond to customer inquiries. 2. Show customers what you’re doing to keep everyone safe Customers want to know how you’re protecting them and your employees from coronavirus. (If you haven’t reviewed the CDC’s COVID-19 guidelines for businesses yet, now’s a good time to do so.)  Explaining the social distancing and deep-cleaning steps you’re taking is good customer relations and good citizenship. For example, here’s the homepage banner for a popular Austin nursery: Clicking through takes you to a message about how they’re protecting staffers and customers.  Consider adding a COVID-19 FAQ section to your business website  The pandemic and responses to it are changing by the day. You may want to add a section or page where you post regular updates and feature a link to it on your homepage. Regional grocery chain H-E-B offers a great example. The company’s newsroom page is full of articles that explain how the company is cleaning stores, adjusting hours and trying to make sure there’s enough stuff to go around: This level of communication answers customers’ questions quickly and helps maintain their trust. 3. Explore ideas to keep business moving One reason the coronavirus outbreak is so unsettling is that no one knows how long it will last. Because of that uncertainty, it’s a good idea to think now about new ways your business can bring in revenue or find support over the coming weeks and months.  Can you sell your products online? Invest in eCommerce hosting for your website. If you haven’t built your website yet, get one up quickly with an eCommerce website builder.Can you pivot? If customers aren’t buying what you normally sell, think about what necessities you might offer instead. For example, a pastry-chain owner in Seattle is keeping her business going by adding bread to her bakeries’ sweet and savory snack menu. Her business also offers home delivery and lots of pickup locations—ideal at a time when foot traffic in Seattle is basically nonexistent. Do you offer gift cards? If not, now’s the time to start. If you do, now’s the time to promote them heavily, because people are not going to shop for gifts in person for a while.What about gift baskets and gift wrap options? Travel restrictions mean we won’t get to see far-off friends and family as often, but we can still send presents. Can you create a splashy presentation with your products to help your customers make someone’s day?Can you offer subscription boxes? Regular home delivery of pet treats, coffee, tea or other staples gives your customers one less thing to worry about trying to find. Subscriptions for snacks, games or toys seem tailor-made for a world where children may be out of school and stuck at home for weeks or months.  You can also start looking into resources to help your business with cash flow. The Small Business Administration has earmarked money for low-interest loans in areas hit hard by the coronavirus. You can also check with your city and state small business development agencies to see what resources they have for you.  And if you’re in a cash crunch, talk to your bank or credit union sooner rather than later. They may be willing to waive service fees or work out a plan with you to help your business get through the COVID-19 crisis.   Finally, keep in touch online with other small-business owners in your area and your industry to share ideas, find resources and get the peer support you need to keep your business running and your people healthy during this challenging time.  Download the PDF checklist to help with your website updates! Find the post on the HostGator Blog

WP Engine Named a Best Workplace in Texas

WP Engine -

For the second year in a row, WP Engine has been named a Best Workplace in Texas by workplace culture authority Great Place to Work®.  To determine the companies selected for its 2020 list, Great Place to Work analyzed anonymous survey feedback from nearly 55,000 employees across Texas, all with a focus on how their… The post WP Engine Named a Best Workplace in Texas appeared first on WP Engine.

Dedicated Server SSD vs HDD: What’s the Difference

HostGator India Blog -

The field of technology is ever-changing with new inventions and products being released for the ease of consumers. When it comes to the data storage industry, we have seen the transition from magnetic tapes to solid-state storage. For Desktop, Laptops and Servers particularly, there has been an increased shift from HDD (Hard Disk Drive) to […]

How to Add a Live Sales Popup to Your Website

HostGator Blog -

The post How to Add a Live Sales Popup to Your Website appeared first on HostGator Blog. If you’re looking for new ways to build trust with your website visitors, have you considered adding a live sales popup to your site? Live sales popups appear in the corner of the screen so visitors browsing your site can see customer activity in real-time. These types of notifications are great at generating leads, boosting sales, and building your email list because they convince users to take action. Why Use a Live Sales Popup? There are several benefits to using live sales notifications on your site. If you run an eCommerce store, it depends on accumulating customers so it can produce enough sales to see ROI. However, If you’re going to move customers through the sales funnel, building brand credibility first is a must. Live sales notifications use FOMO, the fear of missing out, and social proof to convince customers to purchase. Visitors don’t want to feel like they’re missing out on a popular product enjoyed by many others, so they feel compelled to check it out. In the same way, when they see other people purchasing your products, it intrigues them to learn more.  Using live notifications also builds trust between brand and visitor. When customers don’t have products up close and personal to examine before they buy, the real-time activity of other users eases their doubts and pushes them in the right direction.  A whopping 92 percent of consumers trust recommendations from earned media. People feel more comfortable engaging with your products and services when they know others are doing the same.  If you want users to take a specific action or navigate to a specific part of your site, live notifications can help. Let’s say you want users to sign up for your lead magnet. You can create a live popup that shows visitors signing up in real-time.  For visitors near the end of the sales funnel who are still weighing their options, live sales popups push them to make a final buying decision. It can be the factor that turns someone from a visitor into a paying customer as it wipes away their doubts.  It’s easier to increase conversions, drive sales, and build better customer relationships when you take the time to reassure your visitors. Live notifications do a great job of navigating users through buying decisions so they feel confident buying from your brand.  In this tutorial, we’ll show you how to add a live sales popup to your site so your business can boost engagement and generate sales.  How to Create a Live Sales Popup 1. Install the Plugin and Create an Account You need a sturdy, reliable WordPress plugin like TrustPulse to connect your site to the popup software. TrustPulse is a social proof plugin that’s proven to increase site conversions by 15 percent. It drives user engagement by directing visitors to a specific product or to take a specific action.  Once live, it looks like this: For the first step, download and activate the TrustPulse plugin so it’s added to your WordPress dashboard. You then need to create a TrustPulse account. Go to their website and click “Get Started For Free.” Enter your information in the field forms provided and select “Start My Risk-Free Trial Now.” 2. Create Your Campaign Once the formalities of signing up are over, it’s time to create your live popup campaign to convert more customers.  From your TrustPulse dashboard, select “Create Campaign.” Now it’s time to add the basic details, such as the campaign name and type. There are two options for campaign type:  Recent Activity – shows your website activity in real-timeOn-Fire – shows the number of people taking action on your site For this tutorial, we’ll choose “Recent Activity.” 3. Design Your Campaign Now it’s time for the fun part: designing and formatting your campaign. It’s important for any marketing campaign that you’re able to tailor your message to your brand. You see the best results by creating strategies that work for your target audience.  In the Design and Appearance section, you can customize your notifications to send the proper marketing messages and convert visitors. This includes the language, the location of the notifications on your site, and much more. Use the live preview feature to see how it looks on your site: Don’t be afraid to get creative with your campaign and test different elements to see what brings the best results.  4. Capture User Activity Now, you need to decide how you’ll capture users’ activity on your site. TrustPulse lets you choose between two platforms, AutoMagic and Zapier. For the sake of this tutorial, we’re going to use AutoMagic, which is easy for beginners. However, feel free to use Zapier if that’s the option you’re comfortable with. Select AutoMagic: Then, fill out the rest of the form fields to indicate where you’re capturing activity from. When you’re done, select Next Step. 5. Set Display Rules Now, you must decide where you want to display your live sales popup on your website. You can put it on every webpage or only a specific page depending on your goals.  Use the settings to pick where you display your popup notifications, choose how long to display them, and more.  6. Publish Your Campaign It’s finally time to publish your campaign and start showing visitors the real-time activity taking place on your website. You’ll see a live preview of your live sales popup. Once you’re satisfied with how it looks, click “Launch your TrustPulse campaign” to save and publish your campaign.  Start Making Money With Your Live Sales Popup If you’re going to attract visitors and turn them into paying customers, you need to build brand credibility through social proof. Adding social proof to any marketing strategy will boost your conversions and increase sales as you continue building trust with your customers.  Now that you’ve created your first live sales popup campaign, it’s time to sit back and wait for the conversions to flow in.  Find the post on the HostGator Blog

Featured Blog: Everyday Sociology

Everything Typepad -

"What if sociologists ran the world?" Take a look at Everyday Sociology to get an idea.  It is a sociological look at what is happening in the world - from politics, entertainment, religion, and even pop culture.  The blog features interesting, informative, and most of all entertaining commentary from sociologists around the United States. The Typepad Team

Successful Facebook Ads on a Small Budget

Social Media Examiner -

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, […] The post Successful Facebook Ads on a Small Budget appeared first on Social Media Marketing | Social Media Examiner.

7 Ways to Still Get on Your Audience’s Facebook News Feeds WITHOUT Paying for Ads

HostGator Blog -

The post 7 Ways to Still Get on Your Audience’s Facebook News Feeds WITHOUT Paying for Ads appeared first on HostGator Blog. Getting your blog or website onto your Facebook fan’s news feed used to be easy – after all, they were your fans and you already put in the work to win them over! They Like you, you post, they see it. Then, almost overnight, it became really difficult to reach your fans when Facebook introduced Boosted Posts. Now you had to pay a tiny bit to get eyeballs. Even with boosting, it’s still difficult to achieve that organic 1-1 fan relationship feeling again, right? So how are the coolest, most personalized brands still talking to their fans, and getting new fans right from the newsfeed for free? In this post I’ll show you 7 actionable ways to still get on your fan audience’s news feed without paying for Facebook ads. In fact, these 7 methods will results in MORE traction than ads would get you. If you have 500-1000 or more fans just waiting for your next post, this info could help you really mobilize people and get them talking about your brand! What Matters on Facebook in 2020: Engagement is Everything So it’s no secret anymore that more Likes don’t really matter. In fact,SocialSamosa did a study showing that only 1% of users who like a business page will actually visit that brand’s Facebook page. In order to understand how Likes are useless, think about all the pages you like. There’s a good chance you like that page either because Facebook suggested it, or you got something for it, or you just at some point wanted to show some support. So what does matter for your brand on Facebook? Engagement. The Dave Ryan in the Morning Show began with just three friends in a basement and now dominates Midwestern radio air waves every morning.  Engagement, aka your ability to use Facebook to connect with real users and show them you’re a real person too. This big “E” word is one reason Groups are the new Pages. The Dave Ryan in the Morning Facebook page is one I always think of when it comes to engagement. They publish simple, relatable questions that often have to do with talk show topics. Simple questions + relevant topics = tons of Engagement Take one look at theirPage posts and you’ll see tons of engagement. I often chime in too just because it’s easy, and you know others will see your response. Engagement also affects the visibility of your content. If you just link blast your new content, while it may be amazing and revolutionary, this isn’t really an engaging way of using Facebook, and you’ll be disappointed with the visibility you get then probably think “well, Facebook doesn’t work anymore.” But if you post a relevant, timely question to your fans, you’ll get a lot more engagement because among other reasons it sparks conversation. This engagement will snowball into more visibility and more engagement and so on and so on. Finally, from Neil Patel’s blog, a new way to look at your Facebook efforts: If the viral power of Facebook has dried up, then work on generating conversation. Talk to your fans. Use it as a communication portal, rather than a way to build up likes. Now that we know what still matters on Facebook in 2020 (Engagement and Conversation) let’s look at how to tailor your efforts to get in on the action. 7 Ways to Still Get on Your Fan Audience’s News Feeds for FREE As I mentioned above, Groups are slowly becoming the new Pages and are sending a ton of quality traffic to valuable pages on brand websites. Facebook is the largest social network by far and being the first to the scene has allowed the to boast over1.23 billion monthly active users. Why wouldn’t you want to stir things up on Facebook? For every reader your acquire through blood sweat and tears working on your blog, there are probably 100 more just like them with the same interest profile on Facebook. Here’s how to get in on the action: Create a Facebook GroupAs we mentioned above, Groups are the new Pages, but why? It’s simple really. Groups are a place where you have to be invited or actually allow in, while Pages are open to anyone. That one simple exclusivity characteristic can make people feel a belonging and relationship to others. It probably doesn’t hurt that Facebook advertises Groups these days (which hints at their increased importance in the Facebook Newsfeed algorithm).Post Relevant Questions to your Group/PageOnce you’ve got your new Group or old Page, it’ll be tempting to link blast but DON’T. Think about questions on your readers mind and ask them. The more intriguing and relevant the question, the more likely you’ll get a response. The key is also not to get down if you get zero interaction. It often takes several post to get people’s attention, and break down that natural laziness barrier we almost all possess when we’re online.Repost Questions from Your Other Social SitesAlready have traction on Twitter, YouTube, or maybe your newsletter? Reposting questions is a great way to get new people talking about topics you’ve already covered. After your repost the question or a screenshot of it, answer the question but not completely, so you still leave room for discussion. If you’re still not getting any engagement, ask your friends personally to respond to the questions with something funny!Create Banners with Weekly ThemesTime to get a big coffee from your favorite shop and create some unique promotion content around your brand. Things like “WordPress Wednesdays” which is a weekly topic on the WPBeginner Group are amazing for bringing people together each week. You can use the same banners each time, too!Use PollsPretty simple here, you can use Facebook’s built in polls or any number of apps to ask questions and poll folks for the answers. Try to ask questions where people will be surprised about the answers, and maybe even feel a little personal involvement in the issue.Find Your Fans Posts, and Interact!I know it’s a little bit of leg work but it’s worth it. Maybe you’ve just helped Ann Doe signup to your online course, and are super excited about her participation. Go thank this person on Facebook and mention your own product in a savvy way. There’s nothing wrong with tooting your own horn a little and begin excited about someone’s participation in your work. I think it was Pat Flynn who said, “Try to sell to people on Facebook is like butting into a conversation at a cocktail party and asking if someone wants to buy your duct tape”. So, think of Facebook as a big open party where lots of people are talking, but also a party you want to be respected at, and you’ll be in the right mindset to find people.Go Live!It’s a little bit scary to go live because what if your hair looks awful, but it’s actually a fun and empowering activity. Try going live during important national events or important personal events and use hashtags. Maybe it’s Thanksgiving and you want to thank your fans for allowing you to work through social media and blogging. Just being a part of these big moments shows your Fans you’re thinking about them, and gives you the stage for a few minutes. I hope the above 7 ways to generate more Facebook engagement for free have given you some inspiration to use Facebook in new and interesting ways. Remember: If you hear crickets at first, keep at it! It takes EVERYONE a few times seeing a person or brand before we give in and interact. Seriously! Conclusion: How will you grow Facebook engagement for free? Were you down in the dumps with your Facebook efforts before reading this post? Do you have hundreds or even thousands of fans on a Page just collecting dust? Let us know where you’re at with Facebook content marketing, and we’ll try to help out in the comments! Find the post on the HostGator Blog

You Are Not Alone: Why Now Is an Even More Important Time to Give and Get Help From Your Community

LinkedIn Official Blog -

We have seen so many inspiring comments and posts over the past week as everyone pulls together in this unprecedented and uncertain time. It's happening in our neighborhoods, in the local greater San Francisco area, in news stories around the world, and within our very own LinkedIn community. Scientists are offering to do free Q&As with kids stuck at home, CEOs are offering advice and guidance to struggling smaller businesses, and countless members are offering calming and inspirational words... .

WPBlockTalk: A Free Online Event Focused on the Block Editor News -

Ready to explore the possibilities with the block editor? WPBlockTalk is a free and live virtual event that will bring together designers, developers, and other WordPress enthusiasts from across the WordPress community. Topics to expect: Building the block editor: what it takes to develop the block editor, what features are on the roadmap, and how you can contributeDeveloping blocks: inspiration and ideas for developing your own custom blocksDesigning with blocks: learn more about using blocks to make powerful and versatile layouts and templates If you’re passionate and curious about the future of WordPress, then this April 2 event is for you! If you’re busy that day, don’t worry — all the talks will also be published on for you to watch (and re-watch) whenever you like. In the meantime, join the WPBlockTalk email list for registration details, speaker and schedule updates, and more. We look forward to seeing you online!


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