Nexcess Blog

An Introduction To Email Marketing For New eCommerce Retailers

Online retailers can bet on two facts. First, every customer has an email account. Second, they receive hundreds of marketing emails every week, most of which go unread. The first fact makes email a perfect marketing channel for eCommerce. The second fact means retailers have to work hard to get their customers to open marketing… Continue reading →

A Hosting Provider Can Make Or Break WooCommerce Security

WooCommerce security is a partnership between a hosting provider and a hosting client. The client is responsible for updating their store and taking care which plugins and themes they install. But that’s only part of the work involved in keeping a WooCommerce store safe. A hosting provider and their platform play a pivotal role, but… Continue reading →

Magento 1 End of Life: What You Need to Know

If you’re running Magento 1 (M1), you’ve probably heard by now that it will be sunsetting in 2020. And while Magento 1.x will still be accessible and useable by merchants and devs alike, it will no longer receive official support from either Magento or Adobe. This change will affect a number of merchants across the… Continue reading →

WordPress Glossary: WordPress Terms New WordPress Users Need To Know

It’s easier to get started with WordPress than any other leading content management system, deliberately so because WordPress was designed to make publishing on the web as intuitive as possible. However, your introduction to WordPress will go more smoothly if you understand a handful of key concepts. In this short glossary, we’re going to look… Continue reading →

May 2019’s Best WordPress, Magento, and CMS Content

It’s time for our monthly roundup! If you’re looking for the same great articles the rest of the year, follow us on Twitter and Facebook. Enjoy and let us know if we missed anything important in the comment section. WordPress and WooCommerce Prospress Joins Automattic to Jointly Develop WooCommerce Subscriptions – Prospress is joining Automattic… Continue reading →

Miguel Balparda’s Magento Imagine 2019 Recap

Magento Master Miguel Balparda shares his insights into the Magento ecosystem from 2019’s Magento Imagine event. See where this year took him and what he sees Imagine looking like next year. After a week of rest, it’s time for our Magento Imagine recap. This was my fifth Imagine — and probably the last one as… Continue reading →

Craft CMS vs WordPress: Which CMS Is Content King?

A content-heavy site is about more than just creating content. It’s about managing it. Site owners need to ask themselves what type of user experience they want to deliver. This article will look at two distinct options on the market: Craft CMS and WordPress. WordPress, the most popular CMS around, is free and open source.… Continue reading →

Five Tactics To Increase Conversions On Your WooCommerce Store

Have you ever visited an eCommerce store to buy a product only to change your mind at the last minute? The answer is almost certainly yes. Most visitors to eCommerce stores don’t buy anything. The eCommerce industry’s average conversion rate is three percent at best. For every hundred people who visit an eCommerce store, ninety-seven… Continue reading →

Three Tools That Test WordPress Themes For Code Quality and Accessibility

WordPress contributor teams recently released Theme Sniffer and WP Theme Auditor, tools that help developers to create themes that adhere to coding and accessibility best practices. There are thousands of free WordPress themes and thousands more premium themes. Some are excellent, and some are terrible, but most are somewhere in-between on the quality scale. Installing… Continue reading →

Evaluating eCommerce Product Ideas: Is There A Market?

Every product starts with an idea, but good ideas are rare. There is a long road between a spark of inspiration and a profitable product. Investing in a product idea that goes nowhere is dangerous. Few retailers can afford to manufacture or buy products that sit on warehouse shelves for months. For every dud product,… Continue reading →

Fixing Mixed Content Warnings On WordPress Sites

Last year, Google announced that over 75% of Chrome traffic was protected by HTTPS, a large increase on the previous year. The pace of HTTPS adoption accelerated as the cost, complexity, and performance implications were addressed. With Let’s Encrypt, anyone can get a domain-validated SSL certificate for free. Configuring a WordPress site to use an… Continue reading →

Which WordPress News Plugin Is Right for You?

If you’re a news publisher, a news section is your bread and butter. If you’re a business, a news section provides a place to publish recent successes and upcoming events. If you’re an independent developer, a news section lets you keep your followers up to date on recent changes. Regardless of who you are, a… Continue reading →

Nexcess and BigCommerce Announce eCommerce Partnership

May 2, 2019 – We’re proud to announce the addition of a new hosting solution to our lineup for merchants: BigCommerce. This new addition allows us to provide merchants with multiple options for creating, customizing, and delivering their online stores. As a powerful, headless eCommerce solution, BigCommerce allows merchants to employ a powerful product catalog… Continue reading →

What Conversion Rate Should eCommerce Retailers Expect?

Conversion rate is an important indicator of the health of an eCommerce store. An eCommerce store is, essentially, a machine for converting visitors into buyers. Whatever other roles an online retailer’s site has, its ability to move people through the purchase funnel determines whether it can be considered a success. Typically, conversion rates are compared… Continue reading →

Four Ways We Make Your Magento Store Faster

Magento is still one of the best eCommerce platforms available for merchants looking to optimize the eCommerce experience. Between incredible functionality and unrivaled product management, it provides the ability to create storefronts that can’t be created in other, comparable applications. In 2018, we found that the top reason merchants chose Magento was functionality. Yet great… Continue reading →

Five WooCommerce Marketing Plugins You Need To Know About

The two biggest challenges faced by eCommerce retailers are getting people to the store and getting them to buy something when they arrive. Marketing is the domain of solutions to the first problem, and WooCommerce has many features to help bring shoppers to your store. Some are built into WordPress and WooCommerce, but many of… Continue reading →

April 2019’s Best WordPress, Magento, and CMS Content

It’s time for our monthly roundup! If you’re looking for the same great articles the rest of the year, follow us on Twitter, Facebook, and Google+. Enjoy and let us know if we missed anything important in the comment section. WordPress and WooCommerce Increase Sales With These Market Expansion Strategies – There are five key… Continue reading →

Magento vs Shopify: Which eCommerce Platform Is Best?

When it comes to selecting the right eCommerce platform, merchants have a lot to consider: Store size and number of products, payment and shipping options, and how they want the store to actually work. At the center of these questions is an answer to which platform will do everything you want, while still being cost… Continue reading →

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