Social Media Examiner

The Unconventional Way to Grow a Facebook Group With Facebook Ads

Want to grow your Facebook group membership? Looking for a strategy that works? In this article, you’ll discover how to use an underutilized Facebook ad campaign type to attract new members to your Facebook group. Why Use a Facebook Page Likes Ad Campaign to Grow Your Facebook Group? Attracting new group members with Facebook ads […] The post The Unconventional Way to Grow a Facebook Group With Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

New Instagram Scheduling and Messaging Tools: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon. Tune In to the Social Media Marketing […] The post New Instagram Scheduling and Messaging Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Local Business Facebook Ads: What Marketers Need to Know

Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is a Facebook ads expert who specializes in helping local businesses. She’s the founder of Allie Bloyd […] The post Local Business Facebook Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Campaign Budget Optimization: What Marketers Need to Know

Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads? In this article, you’ll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO will become your only option. Facebook Campaign […] The post Facebook Campaign Budget Optimization: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

4 LinkedIn Advertising Mistakes and How to Avoid Them

Do you use LinkedIn ads? Wondering if you’re making costly mistakes? In this article, you’ll discover four LinkedIn advertising mistakes and learn how to avoid them. Why Use LinkedIn Ads? In the past, reaching people with your messaging on LinkedIn was almost easy. Compared to quickly growing platforms such as Facebook, the LinkedIn feed was […] The post 4 LinkedIn Advertising Mistakes and How to Avoid Them appeared first on Social Media Marketing | Social Media Examiner.

How to Create an Instagram Stories Content Plan: A Guide for Marketers

Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you’ll learn how to plan, create, optimize, and schedule Instagram Stories content for your business. #1: Establish a Theme and Style for Your Instagram Stories Content As with most of your online marketing efforts, […] The post How to Create an Instagram Stories Content Plan: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

New Facebook and Instagram Shopping Ads

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new shopping ads for Facebook and Instagram and Facebook Dating with special guest, Amanda Robinson. Tune In […] The post New Facebook and Instagram Shopping Ads appeared first on Social Media Marketing | Social Media Examiner.

Personal Branding: How to Successfully Build Your Brand

Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast. Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand […] The post Personal Branding: How to Successfully Build Your Brand appeared first on Social Media Marketing | Social Media Examiner.

How to Get Started With YouTube Ads

Want to market your products or services on YouTube? Wondering how to set up a YouTube video ad campaign? In this article, you’ll learn how to run ads on YouTube via the Google Ads dashboard. #1: Link Your YouTube Channel With Google Ads Before you start your YouTube video ad campaign, you must link your […] The post How to Get Started With YouTube Ads appeared first on Social Media Marketing | Social Media Examiner.

5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group

Do you want to connect with ideal clients and prospects on LinkedIn? Have you considered a LinkedIn group? In this article, you’ll learn how to create a valuable and engaged group on LinkedIn. Why You Should Manage Your Own LinkedIn Group Starting your own LinkedIn group can be a great way to increase your thought […] The post 5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group appeared first on Social Media Marketing | Social Media Examiner.

5 Ways to Measure Your Instagram Marketing Results

Do you need a better way to report on your Instagram marketing results? Are you looking for ways to measure your Instagram posts and stories? In this article, you’ll learn how to combine data from Instagram Insights and other third-party tools to get a complete picture of your Instagram marketing activities. #1: Compare Your Instagram […] The post 5 Ways to Measure Your Instagram Marketing Results appeared first on Social Media Marketing | Social Media Examiner.

Facebook Messenger Changes Bot Rules

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube updates. Tune In to […] The post Facebook Messenger Changes Bot Rules appeared first on Social Media Marketing | Social Media Examiner.

Artificial Intelligence and Marketing: What Marketers Need to Know

Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He’s also […] The post Artificial Intelligence and Marketing: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet

Need to spec out a plan for a client? Wondering what the core elements of a good social marketing strategy ought to include? In this article, you’ll find a good strategy, workflows, and more. #1: Clarify Your Social Media Strategy to Develop a Clear Path Forward Marketers know that having a documented strategy is strongly […] The post How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet appeared first on Social Media Marketing | Social Media Examiner.

4 Ways to Customize Your Facebook Link Posts for More Clicks

Want more people to click on your Facebook link posts? Looking for hacks to customize your Facebook links? In this article, you’ll discover how to use little-known features in Facebook that will drive more traffic to your site. #1: Hack Facebook Ads Manager to Use a Square Image in Your Facebook Page Link Post Using […] The post 4 Ways to Customize Your Facebook Link Posts for More Clicks appeared first on Social Media Marketing | Social Media Examiner.

How to Drive More Facebook Organic Traffic to Your Site

Want more traffic from your Facebook posts? Need algorithm-friendly ideas that will get your content seen? In this article, you’ll learn what to avoid and discover ideas that will help you get more Facebook traffic. #1: Avoid Posts That Don’t Play to the Facebook Algorithm Facebook marketing has never been harder. What used to be […] The post How to Drive More Facebook Organic Traffic to Your Site appeared first on Social Media Marketing | Social Media Examiner.

Instagram Stories for Business: How to Create Engaging Stories

Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, I interview Alex Beadon on the Social Media Marketing Podcast. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course […] The post Instagram Stories for Business: How to Create Engaging Stories appeared first on Social Media Marketing | Social Media Examiner.

How to Create LinkedIn Articles That People Will Read and Share

Do you create written content? Wondering how LinkedIn articles can improve your exposure? In this article, you’ll learn how to create LinkedIn articles that amplify your reach and engagement on LinkedIn. LinkedIn Articles vs. LinkedIn Posts: What Is the Difference? While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be […] The post How to Create LinkedIn Articles That People Will Read and Share appeared first on Social Media Marketing | Social Media Examiner.

How to Organize Your Team for Successful Organic Social Campaigns

Do you want to do more with your organic social media activities? Is working with many different team members and departments slowing you down? In this article, you’ll discover how to increase the success of your organic social activities while working with many people. #1: Gather Your Foundational Campaign Elements Start by building your organic […] The post How to Organize Your Team for Successful Organic Social Campaigns appeared first on Social Media Marketing | Social Media Examiner.

How to Set Up a Facebook Ad Funnel for eCommerce Products

Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business? In this article, you’ll find a step-by-step guide for creating a complete Facebook ad funnel that works. #1: Set Up Your eCommerce Site With Facebook Before diving into how to set up […] The post How to Set Up a Facebook Ad Funnel for eCommerce Products appeared first on Social Media Marketing | Social Media Examiner.

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