Social Media Examiner

Creating Live Video Like a Pro: Tips for Any Personality

Need to do more with live video? Not sure what to talk about when you go live? To explore how to create live video like a pro, regardless of your personality, I interview Luria Petrucci on the Social Media Marketing Podcast. Luria is a live video strategist and the co-founder of Live Streaming Pros. Her […] The post Creating Live Video Like a Pro: Tips for Any Personality appeared first on Social Media Marketing | Social Media Examiner.

How to Use Instagram Branded Content Ads With Influencers

Do you partner with Instagram influencers? Want to easily turn influencer content into ads? In this article, you’ll discover how to use Instagram Branded Content Ads to amplify the reach of your influencer campaigns. Why Use Instagram Branded Content Ads? According to Instagram, branded content is defined as “a creator or publisher’s content that features […] The post How to Use Instagram Branded Content Ads With Influencers appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn Polls for Business: 9 Ideas

Want to improve your marketing insight? Have you considered LinkedIn Polls? In this article, you’ll find nine ways to use LinkedIn Polls for your business. How to Set Up a LinkedIn Poll You can create LinkedIn polls just about anywhere on the LinkedIn platform, including your professional profile (individual account), company page, showcase page, group, […] The post How to Use LinkedIn Polls for Business: 9 Ideas appeared first on Social Media Marketing | Social Media Examiner.

How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

Does your local business need more walk-in customers? Want to know how to use Facebook ads to drive more foot traffic? In this article, you’ll discover how to run Facebook ads with the Store Traffic objective to generate more business for your local business. To learn how to properly set up and run a store […] The post How to Run Facebook Ads for Local Businesses: Driving Foot Traffic appeared first on Social Media Marketing | Social Media Examiner.

Facebook Updates Creator Studio

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio as well as new Twitter Camera and conversation management features. Tune Into […] The post Facebook Updates Creator Studio appeared first on Social Media Marketing | Social Media Examiner.

How to Use Google Analytics to Eliminate Uncertainty

Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of […] The post How to Use Google Analytics to Eliminate Uncertainty appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Instagram Post Engagement: 4 Tips

Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts? In this article, you’ll discover how to design and deliver Instagram posts that improve engagement on Instagram. To learn how to optimize your Instagram posts for more engagement, read the article below for an easy-to-follow walkthrough or watch […] The post How to Improve Instagram Post Engagement: 4 Tips appeared first on Social Media Marketing | Social Media Examiner.

How to Use TikTok Analytics for Business

Is your TikTok marketing working? Wondering how to find and use TikTok Analytics? In this article, you’ll discover how to read, analyze, and interpret your TikTok Analytics metrics to improve your TikTok marketing activities. How to Access TikTok Analytics To get access to TikTok analytics, you need to have a TikTok Pro account. If you […] The post How to Use TikTok Analytics for Business appeared first on Social Media Marketing | Social Media Examiner.

How to Scale Facebook Ads: 4 Ways

Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns? In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads. Horizontal Facebook Ad Scaling To scale your Facebook ads for reach, try adding new ad sets […] The post How to Scale Facebook Ads: 4 Ways appeared first on Social Media Marketing | Social Media Examiner.

Facebook Shops and Shops on Instagram: New Business Tools for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest, Allie Bloyd. Tune Into the Social Media Marketing […] The post Facebook Shops and Shops on Instagram: New Business Tools for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Facebook Organic Reach: How to Develop an Engaged Following

Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads? To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast. Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business […] The post Facebook Organic Reach: How to Develop an Engaged Following appeared first on Social Media Marketing | Social Media Examiner.

Social Media Marketing Strategy for a Multi-Location Business

Does your business have multiple locations? Need a better social media strategy? In this article, you’ll find a four-part plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to extend your business operations into different markets (countries, states, cities, or […] The post Social Media Marketing Strategy for a Multi-Location Business appeared first on Social Media Marketing | Social Media Examiner.

How to Retarget Facebook Ad Traffic for Conversions

Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign? In this article, you’ll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals. Understanding Facebook Ads Traffic and Conversions Objectives The objective you choose when you create your Facebook […] The post How to Retarget Facebook Ad Traffic for Conversions appeared first on Social Media Marketing | Social Media Examiner.

8 Instagram Stories Hacks to Give You a Creative Edge

Want to give your Instagram stories a creative edge? Looking for hidden features to try out? In this article, you’ll discover eight Instagram Stories power tips including how to save your Stories effects for quick access, add multiple photos, add a custom GIF, and more. To learn how to make the most of the brush […] The post 8 Instagram Stories Hacks to Give You a Creative Edge appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Live Streaming for LinkedIn Events

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn live streaming for Virtual Events and LinkedIn Polls with special guest, Michaela Alexis. We also discuss […] The post LinkedIn Live Streaming for LinkedIn Events appeared first on Social Media Marketing | Social Media Examiner.

Local Business Marketing in Uncertain Times

Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them? To explore how local businesses can market during uncertain times, I interview Bruce Irving on the Social Media Marketing Podcast. Bruce is a local business marketing pro. He’s the host […] The post Local Business Marketing in Uncertain Times appeared first on Social Media Marketing | Social Media Examiner.

How to Make Videos People Will Watch on Social Media

Want your videos to make a bigger impact on social platforms? Wondering how to create videos that grab and hold people’s attention? In this article, you’ll discover three techniques to produce video people will watch on social media. Note: This article assumes you have the basics in place for filming and producing social media video. […] The post How to Make Videos People Will Watch on Social Media appeared first on Social Media Marketing | Social Media Examiner.

How to Produce High-Quality Videos for Social Media

Need to do more with social video? Wondering how to increase the quality of your videos? In this article, you’ll discover practical tips to produce polished videos that perform well on social media. #1: Look Better on Camera I’m sure you’ve seen many social media videos where the person is looking down at the camera, […] The post How to Produce High-Quality Videos for Social Media appeared first on Social Media Marketing | Social Media Examiner.

2020 Social Media Marketing Industry Report

Wondering how fellow marketers are using social media? Want to know what marketers plan to do with organic social activities, video marketing, and social ads? In our 12th annual social media study, we surveyed more than 5,200 marketers who reveal details you won’t find anywhere else. How Are Marketers Using Social Media? To understand how […] The post 2020 Social Media Marketing Industry Report appeared first on Social Media Marketing | Social Media Examiner.

New Pinterest Tools for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest’s new shopping capabilities, Verified Merchant Program, and new marketing tools with special guest, Jennifer Priest. Tune […] The post New Pinterest Tools for Marketers appeared first on Social Media Marketing | Social Media Examiner.

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