Social Media Examiner

How to Promote a Documentary Storytelling Series on Social Media

Does your marketing include episodic video content? Wondering how to promote your series? In this article, you’ll discover how to release and promote a documentary storytelling series on social media. Why Marketers Should Consider Documentary Storytelling Using storytelling rather than product pushing in marketing content can give you a significant edge. While traditional marketing highlights […] The post How to Promote a Documentary Storytelling Series on Social Media appeared first on Social Media Marketing | Social Media Examiner.

How to Get More LinkedIn Engagement and Clicks

Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement? In this article, you’ll discover how to develop and share LinkedIn posts people click on. Content That Works on LinkedIn People want to know you—your passions, your sense of humor, and what makes you someone worth paying […] The post How to Get More LinkedIn Engagement and Clicks appeared first on Social Media Marketing | Social Media Examiner.

How to Develop a Unique Instagram Marketing Style

Are your posts getting lost in the Instagram feed? Wondering how to make your Instagram posts more recognizable to your followers? In this article, you’ll discover how to create an Instagram style that’s easy for fans to recognize. Why a Strong and Cohesive Instagram Feed Matters An Instagram user is scrolling through their feed and […] The post How to Develop a Unique Instagram Marketing Style appeared first on Social Media Marketing | Social Media Examiner.

Twitter Adds New Ad Unit and Alters Core Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s new Promoted Trend Spotlight ad unit, limits on tweet replies, and other upcoming changes to core […] The post Twitter Adds New Ad Unit and Alters Core Features appeared first on Social Media Marketing | Social Media Examiner.

YouTube Trends: What Marketers Need to Know

Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast. Sean is a video marketing expert, host of the Think Marketing Podcast, and […] The post YouTube Trends: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Lookalike Audience Changes: What Marketers Need to Know

Do you use Facebook lookalike audiences?
 Are you aware of Facebook’s recent changes to lookalike audiences? In this article, you’ll learn what’s changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Changes to Facebook Lookalike Audience Creation Facebook recently introduced a big change in how you create lookalike […] The post Facebook Lookalike Audience Changes: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Attract and Nurture Quality Instagram Followers

Want more business from Instagram? Looking for a proven process to follow? In this article, you’ll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers. #1: Attracting the Right Audience on Instagram At the top of the funnel, your job is simple: You need to grow your […] The post How to Attract and Nurture Quality Instagram Followers appeared first on Social Media Marketing | Social Media Examiner.

How to Promote a Flash Sale on Facebook and Instagram

Do you run flash sales? Wondering how to promote your flash sale on social media? In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook. Why You Need a Different Approach for Promoting a Flash Sale Everyone loves a flash sale. Limited-time offers and short-term […] The post How to Promote a Flash Sale on Facebook and Instagram appeared first on Social Media Marketing | Social Media Examiner.

Instagram Stories Ads: What Marketers Need to Know

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and […] The post Instagram Stories Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Create a Voice Marketing Funnel With Alexa Flash Briefings

Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing? In this article, you’ll discover how to create a voice marketing funnel that increases social media reach and engagement. Using Voice Technology to Improve Social Media Engagement Voice technology is becoming increasingly prevalent with the explosion […] The post How to Create a Voice Marketing Funnel With Alexa Flash Briefings appeared first on Social Media Marketing | Social Media Examiner.

How to Optimize Your Online Marketing Plan: A 4-Step Process

Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? In this article, you’ll discover a four-step process to audit and adjust your next marketing plan. #1: Evaluate Your Branding and Online Footprint to Ensure Consistency First, you need to address brand health. Does your brand […] The post How to Optimize Your Online Marketing Plan: A 4-Step Process appeared first on Social Media Marketing | Social Media Examiner.

How to Use Instagram Stories to Promote a Live Event

Does your business host events, workshops, or training experiences? Looking for an effective way to promote these events on Instagram? In this article, you’ll learn how to document live events in Instagram Stories to increase awareness and sales for the next live event. Why Document Live Events With Instagram Stories? A live event can be […] The post How to Use Instagram Stories to Promote a Live Event appeared first on Social Media Marketing | Social Media Examiner.

Creating Stories That Stick: How Marketers Can Win With Story

Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She’s also a keynote […] The post Creating Stories That Stick: How Marketers Can Win With Story appeared first on Social Media Marketing | Social Media Examiner.

How to Use Instagram Stories in Your Sales Funnel

Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads? In this article, you’ll learn how to use Instagram stories to engage and guide people through your sales funnel. #1: Nurture Warm Instagram Leads in the Middle of the Funnel Instagram stories are best used to target followers […] The post How to Use Instagram Stories in Your Sales Funnel appeared first on Social Media Marketing | Social Media Examiner.

23 Valuable Tools and Apps for Marketers

Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try? In this article, you’ll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow. #1: Quickly Find the Best Emoji for Your Message Emojim is […] The post 23 Valuable Tools and Apps for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Instagram Brand Collab Manager and Pinterest Trends Tool

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the latest way Instagram is connecting brands with influencers on the platform and upcoming Instagram Stories features […] The post Instagram Brand Collab Manager and Pinterest Trends Tool appeared first on Social Media Marketing | Social Media Examiner.

Neuroscience and Marketing: How People Make Decisions

Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast. Tracy is a neuroscience marketing expert and the […] The post Neuroscience and Marketing: How People Make Decisions appeared first on Social Media Marketing | Social Media Examiner.

5 Essential Facebook Analytics Reports for Marketers

Looking for people-centric marketing metrics to track and analyze your customers and prospects? Are you using the reports available inside of Facebook Analytics? In this article, you’ll discover five Facebook Analytics reports to help you make data-backed business decisions. Why Your Business Should Use Facebook Analytics Reports Every company has a growth model that includes […] The post 5 Essential Facebook Analytics Reports for Marketers appeared first on Social Media Marketing | Social Media Examiner.

How to Create a Social Media Style Guide for Your Business

Want to document how your business should market and communicate on social media? Wondering what you should cover? In this article, you’ll find seven critical elements to include when you create a social media marketing style guide. #1: Define Your Brand Identity Before diving into the details of creating a social media style guide, you […] The post How to Create a Social Media Style Guide for Your Business appeared first on Social Media Marketing | Social Media Examiner.

How to Get Approved for Instagram Shopping and Product Tags

Has your application for Instagram Shopping and product tagging been denied? Wondering where to turn? In this article, you’ll find step-by-step instructions to reapply for Instagram Shopping so you can enable product tagging. Have You Been Denied for Instagram Shopping and Product Tagging? Instagram product tagging is an Instagram business account feature that allows you […] The post How to Get Approved for Instagram Shopping and Product Tags appeared first on Social Media Marketing | Social Media Examiner.

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