Social Media Examiner

New Facebook F8 Announcements and What They Mean for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the Facebook desktop and mobile redesign and new Messenger business tools announced at the F8 Developer Conference, […] The post New Facebook F8 Announcements and What They Mean for Marketers appeared first on Social Media Marketing | Social Media Examiner.

How to Test Your Facebook Ads for Optimal Results

Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl. Andrea is a Facebook ads expert, the author of Facebook Ads Made Simple, and she runs a course […] The post How to Test Your Facebook Ads for Optimal Results appeared first on Social Media Marketing | Social Media Examiner.

A 6-Step Workflow to Create Video for Multiple Platforms

Is video an important part of your social media marketing? Looking for an efficient way to create video for multiple social platforms? In this article, you’ll discover a six-step video workflow to produce more social media video content for your business. Why You Need a Social Video Workflow You’ve heard the news: Video is king […] The post A 6-Step Workflow to Create Video for Multiple Platforms appeared first on Social Media Marketing | Social Media Examiner.

4 Ways to Use Google Tag Manager With Facebook

Wondering how to easily install Facebook features on your website without editing the code? In this article, you’ll discover easy ways to install the Facebook pixel, the Facebook Messenger customer chat plugin, alerts for Facebook comments, and Facebook standard events with Google Tag Manager. Install Google Tag Manager on Your Website Google Tag Manager is […] The post 4 Ways to Use Google Tag Manager With Facebook appeared first on Social Media Marketing | Social Media Examiner.

How to Use the Facebook Event Setup Tool

Do you use the Facebook pixel? Want an easier way to assign Facebook event tracking to specific URLs on your website? In this article, you’ll learn how to set up Facebook event tracking with the Facebook Event Setup Tool for Web. What Is the Facebook Event Setup Tool? Previously, setting up Facebook pixel events required […] The post How to Use the Facebook Event Setup Tool appeared first on Social Media Marketing | Social Media Examiner.

Future of Facebook and Twitter

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore where Facebook and Twitter are heading based on signals from this week’s Q1 2019 earnings calls. Our […] The post Future of Facebook and Twitter appeared first on Social Media Marketing | Social Media Examiner.

Advanced Facebook Retargeting: How to Up Your Ads Game

Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency. You’ll discover the biggest mistakes […] The post Advanced Facebook Retargeting: How to Up Your Ads Game appeared first on Social Media Marketing | Social Media Examiner.

The New EU Copyright Directive: What Marketers Need to Know

Concerned about the European Union’s Copyright Directive? Wondering how this new rule could impact your marketing? In this article, you’ll learn about what parts of the European Union’s Directive on Copyright will impact the use of social media for both businesses and individuals. What Is the EU’s Directive on Copyright Article 17? The EU Copyright […] The post The New EU Copyright Directive: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Use Google Data Studio to Analyze Your Facebook Ads

Want to better understand your Facebook ad performance? Have you considered using Google Data Studio? In this article, you’ll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns. How to Create Charts in Google Data Studio Data Studio is a free tool created by […] The post How to Use Google Data Studio to Analyze Your Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

26 Mobile and Desktop Tools for Marketers

Looking for better ways to create videos, audio, and images? Want a list of tools to help? In this article, you’ll explore 26 apps and tools for mobile and desktop from the Social Media Marketing podcast’s Discovery of the Week. #1: Listen Notes Listen Notes is a free search engine just for podcasts and it […] The post 26 Mobile and Desktop Tools for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Facebook Updates Advertising Tools

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Ads Manager updates, new ad bidding strategies, and inventory filters with special guests Charlie Lawrance and Amanda […] The post Facebook Updates Advertising Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Develop a Thriving Community

Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She’s also an expert in developing communities. Cate shares tips for developing a brand that incorporates […] The post How to Develop a Thriving Community appeared first on Social Media Marketing | Social Media Examiner.

How to Cross-Post to Instagram From Your Facebook Page

Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop? In this article, you’ll learn how to cross-post from Facebook to Instagram via your desktop. Why Consider Cross-Posting to Instagram via Facebook on Desktop? Instagram accounts have had the ability to cross-post to […] The post How to Cross-Post to Instagram From Your Facebook Page appeared first on Social Media Marketing | Social Media Examiner.

How to Grow Your YouTube Channel With a Video Series

Are you struggling to grow your YouTube channel? Wondering how to create videos people will find and watch? In this article, you’ll discover how to develop a video series that helps turn one-time viewers into YouTube channel subscribers. Why Research and Create a 5-Part Video Series on YouTube? Filtering your YouTube video topic ideas through […] The post How to Grow Your YouTube Channel With a Video Series appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Facebook Group Community

Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations? In this article, you’ll discover five Facebook Groups features you can use to guide engagement and conversations among your members. #1: Use Rules and Moderators to Keep Group Content On-Topic When you set up your Facebook group, it’s important to […] The post How to Improve Your Facebook Group Community appeared first on Social Media Marketing | Social Media Examiner.

New LinkedIn Ad Targeting Audiences

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad targeting tools with special guests […] The post New LinkedIn Ad Targeting Audiences appeared first on Social Media Marketing | Social Media Examiner.

Facebook Groups: New Features for Businesses

Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the […] The post Facebook Groups: New Features for Businesses appeared first on Social Media Marketing | Social Media Examiner.

How to Use Social Proof in Your Marketing

Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article, you’ll discover how to incorporate social proof into your social media marketing. Why Include Social Proof in Your Social Media Marketing? The term social proof was coined by prominent psychologist and author Robert Cialdini. […] The post How to Use Social Proof in Your Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Get More Leads From a Live Event Using Social Media

Do you attend live events? Wondering how to maximize your prospecting efforts at events? In this article, you’ll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event. Why Social Media Matters for Live Event Prospecting Events, expos, and tradeshows were the pinnacle of prospect outreach […] The post How to Get More Leads From a Live Event Using Social Media appeared first on Social Media Marketing | Social Media Examiner.

How to Create Facebook Reach Ads

Want the right people to see your Facebook ads more often? Have you considered using the Reach objective? In this article, you’ll discover how to use Facebook’s Reach objective to target hyper-responsive custom audiences with your Facebook advertising. Why Use the Facebook Campaign Reach Objective? The first step in creating any Facebook ad campaign is […] The post How to Create Facebook Reach Ads appeared first on Social Media Marketing | Social Media Examiner.

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