Social Media Examiner

How to Advertise on Quora

Looking for a new online source of leads and customers? Have you considered advertising on Quora? In this article, you’ll learn how to discover if your audience is on Quora and how to run Quora ads to reach them. Why Marketers Should Consider Quora Ads Depending on your company’s sales cycle, you may need to […] The post How to Advertise on Quora appeared first on Social Media Marketing | Social Media Examiner.

How to Build Facebook Custom Audiences for Special Ad Category Groups

Are you trying to run ads to people for services that Facebook restricts due to possible discrimination? Have restrictions on audience targeting impacted your ability to reach leads and customers? In this article, you’ll discover whether your ad belongs in a restricted Special Ad Category, learn what targeting restrictions apply, and find out how to […] The post How to Build Facebook Custom Audiences for Special Ad Category Groups appeared first on Social Media Marketing | Social Media Examiner.

5 Reasons Your Facebook Ads Manager Account Could Get Shut Down

Want to make sure your Facebook ads account isn’t shut down? Are you sure you’re not violating Facebook’s ad policies? In this article, you’ll discover common reasons why Facebook ads accounts are suspended and learn how Facebook’s tools can help you better monitor your account’s status. #1: Repeated Declined Payments If you consistently have payment […] The post 5 Reasons Your Facebook Ads Manager Account Could Get Shut Down appeared first on Social Media Marketing | Social Media Examiner.

Facebook Messenger Changes Bot Policies: What It Means for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube’s Q4 2019 earnings reports […] The post Facebook Messenger Changes Bot Policies: What It Means for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Developing Loyal Fans: The Future of Marketing

Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast. David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans […] The post Developing Loyal Fans: The Future of Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Create a Facebook Marketing Plan That Models Your Customer Journey

Is your Facebook marketing meeting your customers where they are? Wondering how to design a Facebook plan that supports your sales funnel? In this article, you’ll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys. #1: Map Out Multiple Customer Journey Scenarios […] The post How to Create a Facebook Marketing Plan That Models Your Customer Journey appeared first on Social Media Marketing | Social Media Examiner.

How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

Wondering if your LinkedIn company page is delivering the results you hoped for? Do you know where to find the best data to evaluate your efforts? In this article, you’ll learn how to measure five key performance metrics for your LinkedIn company page. How to Analyze Your LinkedIn Company Page Performance LinkedIn is an essential […] The post How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics appeared first on Social Media Marketing | Social Media Examiner.

How to Use Instagram Customer Reviews for Maximum Impact

Are you taking full advantage of glowing reviews from your best customers? Looking for actionable ways to increase your social proof on Instagram? In this article, you’ll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV. Why Promote Customer Reviews and Testimonials on Instagram? With more than 1 billion […] The post How to Use Instagram Customer Reviews for Maximum Impact appeared first on Social Media Marketing | Social Media Examiner.

Facebook and Google Make Retargeting Harder: How to Prepare

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how to prepare for Google’s plans to block third-party cookies and the expansion of Facebook’s Clear History […] The post Facebook and Google Make Retargeting Harder: How to Prepare appeared first on Social Media Marketing | Social Media Examiner.

Social Media Content Strategy: How to Respond to a Changing Marketplace

Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast. Jay is a marketing and customer experience strategist. He’s the founder of Convince […] The post Social Media Content Strategy: How to Respond to a Changing Marketplace appeared first on Social Media Marketing | Social Media Examiner.

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles? In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a […] The post How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard appeared first on Social Media Marketing | Social Media Examiner.

How to Turn YouTube Viewers Into Subscribers and Leads

Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube? In this article, you’ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads. #1: Attract Cold Leads on YouTube With Topical Content Total video views is one of the factors YouTube’s algorithm takes into […] The post How to Turn YouTube Viewers Into Subscribers and Leads appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Facebook Ads With Customer Research

Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t know what they want. Renowned marketer and best-selling […] The post How to Improve Your Facebook Ads With Customer Research appeared first on Social Media Marketing | Social Media Examiner.

TikTok Self-Service Ads: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more […] The post TikTok Self-Service Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Social Media ROI: How to Measure Your Social Marketing

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. […] The post Social Media ROI: How to Measure Your Social Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Use Short Videos to Turn Prospects Into Customers

Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing? In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or service. Why Use Short, Fact-Based Video? According to […] The post How to Use Short Videos to Turn Prospects Into Customers appeared first on Social Media Marketing | Social Media Examiner.

How to Onboard Social Media Marketing Clients: A Checklist for Consultants

Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why a Social Media Marketing Onboarding Process Is Important […] The post How to Onboard Social Media Marketing Clients: A Checklist for Consultants appeared first on Social Media Marketing | Social Media Examiner.

How to Recover a Suspended Facebook Ads Account

Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again? In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated. Facebook Ads Account Suspension: Two Red Flags You’re going along your merry way, crushing your Facebook […] The post How to Recover a Suspended Facebook Ads Account appeared first on Social Media Marketing | Social Media Examiner.

Mark Zuckerberg Lays Out Future Vision

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Mark Zuckerberg’s latest personal challenge and what it means for marketers with special guest, Mari Smith. We’ll […] The post Mark Zuckerberg Lays Out Future Vision appeared first on Social Media Marketing | Social Media Examiner.

Creating Engaging Video Content That Spurs an Emotional Connection

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart […] The post Creating Engaging Video Content That Spurs an Emotional Connection appeared first on Social Media Marketing | Social Media Examiner.

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