Social Media Examiner

Growing a Following: Tips From Michael Stelzner

Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence? To explore the topic of growing a following, John Lee Dumas joins me for a special episode of the Social Media Marketing Podcast. John is the host of Entrepreneurs on Fire, […] The post Growing a Following: Tips From Michael Stelzner appeared first on Social Media Marketing | Social Media Examiner.

5 Creative Ways to Use Facebook Messenger for Business

Do you want to improve your customer interactions on Messenger? Are you looking for creative ways to use Facebook Messenger for your business? In this article, you’ll discover five ways to use Facebook’s Messenger platform for business. Why Use Facebook Messenger in Your Marketing? Messenger marketing is simply the act of marketing to your customers […] The post 5 Creative Ways to Use Facebook Messenger for Business appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn Conversation Ads for Better Conversions

Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers. What Are LinkedIn Conversation Ads? If you’re struggling to get engagement on social media, it’s […] The post How to Use LinkedIn Conversation Ads for Better Conversions appeared first on Social Media Marketing | Social Media Examiner.

How to Use a Pop-Up Facebook Group for Business

Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group? In this article, you’ll discover how to run a pop-up Facebook group for business. When to Use a Pop-Up Facebook Group Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn […] The post How to Use a Pop-Up Facebook Group for Business appeared first on Social Media Marketing | Social Media Examiner.

Facebook Launches Ad Testing Tools and New Features for Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing ad campaigns and the latest updates to video and live-streaming features with […] The post Facebook Launches Ad Testing Tools and New Features for Video appeared first on Social Media Marketing | Social Media Examiner.

Social Marketing Trends: Wisdom From Gary Vaynerchuk

Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast. Gary is the CEO of Vayner Media, a full-service digital agency. He’s also the host of […] The post Social Marketing Trends: Wisdom From Gary Vaynerchuk appeared first on Social Media Marketing | Social Media Examiner.

How to Connect With Consumers on LinkedIn: 5 B2C Examples

Does your business sell consumer goods? Looking for alternative ways to reach your B2C customers? In this article, you’ll discover how businesses in five B2C industries are using LinkedIn to connect with individual prospects and consumers. The Case for B2C Outreach on LinkedIn Although LinkedIn has traditionally been known as a B2B network, the platform […] The post How to Connect With Consumers on LinkedIn: 5 B2C Examples appeared first on Social Media Marketing | Social Media Examiner.

How to Guide Your Employees to Post More on Social Media

Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model. #1: Create Clear Social Media Guidelines for […] The post How to Guide Your Employees to Post More on Social Media appeared first on Social Media Marketing | Social Media Examiner.

How to Choose the Right Facebook Attribution Model

Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use? In this article, you’ll discover seven different Facebook ad attribution models to assess your campaigns’ performance. About Facebook Attribution Models The Facebook attribution tool gives you insights into your customers’ purchasing journey and the roles of different […] The post How to Choose the Right Facebook Attribution Model appeared first on Social Media Marketing | Social Media Examiner.

Social Media Use Surges: How Marketers Should Respond

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format […] The post Social Media Use Surges: How Marketers Should Respond appeared first on Social Media Marketing | Social Media Examiner.

Creating Social Videos That Grow Strong Connections

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned video marketing expert and founder of […] The post Creating Social Videos That Grow Strong Connections appeared first on Social Media Marketing | Social Media Examiner.

How to Create LinkedIn Sponsored Content Ads: A Walkthrough

Want to try LinkedIn advertising but don’t know how to get started? Wondering which ad type you should try first? In this article, you’ll learn why LinkedIn sponsored content ads are perfect for your first campaign. You’ll also find a walkthrough for setting up and launching your own ad campaign for website visits. You’ll discover […] The post How to Create LinkedIn Sponsored Content Ads: A Walkthrough appeared first on Social Media Marketing | Social Media Examiner.

Marketing in Times of Uncertainty: Tips From Top Marketing Pros

Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers? To help you make wise decisions during trying times, we tapped the minds of top marketers to answer these questions: #1: Your Business Must Sell to Survive: Daniel Harmon The Question: Should I continue to promote my business […] The post Marketing in Times of Uncertainty: Tips From Top Marketing Pros appeared first on Social Media Marketing | Social Media Examiner.

How to Run a Successful Instagram Contest or Giveaway

Want to run a contest on Instagram? Wondering what rules and best practices you need to follow? In this article, you’ll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance of your contest. Understand the Rules for Running […] The post How to Run a Successful Instagram Contest or Giveaway appeared first on Social Media Marketing | Social Media Examiner.

Showing Up in a Time of Uncertainty: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay […] The post Showing Up in a Time of Uncertainty: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Successful Facebook Ads on a Small Budget

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, […] The post Successful Facebook Ads on a Small Budget appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn Ads to Reach Your Target Audience

Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads? In this article, you’ll discover how to target your ideal audience with LinkedIn advertising. #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer We know that LinkedIn is the number-one social media platform for B2B […] The post How to Use LinkedIn Ads to Reach Your Target Audience appeared first on Social Media Marketing | Social Media Examiner.

5 Ways to Analyze Your Instagram Marketing

Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what’s working. In this article, you’ll discover five ways to analyze the performance of your Instagram business profile. Why Instagram Business Profile Insights Matter Instagram is a powerful tool […] The post 5 Ways to Analyze Your Instagram Marketing appeared first on Social Media Marketing | Social Media Examiner.

6 Costly Facebook Ad Mistakes and How to Fix Them

Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results? In this article, you’ll discover six Facebook advertising mistakes and how to fix them. #1: Mistake: Facebook Ads Aren’t Aligned With a Funnel The biggest mistake that Facebook advertisers make on the […] The post 6 Costly Facebook Ad Mistakes and How to Fix Them appeared first on Social Media Marketing | Social Media Examiner.

YouTube Rolling Out New Ads and Analytics Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn. […] The post YouTube Rolling Out New Ads and Analytics Features appeared first on Social Media Marketing | Social Media Examiner.

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