Social Media Examiner

How to Create an Instagram Content Strategy With User-Generated Content

Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy. Why Include User-Generated Content in Your Instagram Marketing? Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide […] The post How to Create an Instagram Content Strategy With User-Generated Content appeared first on Social Media Marketing | Social Media Examiner.

How to Create a YouTube Sales Funnel

Want more customers from YouTube? Wondering what types of YouTube videos you need to make? In this article, you’ll discover different types of videos to create for a YouTube sales funnel. How to Use Video in a YouTube Sales Funnel Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s […] The post How to Create a YouTube Sales Funnel appeared first on Social Media Marketing | Social Media Examiner.

How to Analyze Your Facebook Ad Performance: 9 Ways

Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns. #1: Assess Awareness When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. […] The post How to Analyze Your Facebook Ad Performance: 9 Ways appeared first on Social Media Marketing | Social Media Examiner.

Instagram Launches IGTV Series Tools: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also […] The post Instagram Launches IGTV Series Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Ensure People Watch Your YouTube Videos

Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson on the Social Media Marketing Podcast. Brian is a YouTube expert who helps people amplify their message with the power of […] The post How to Ensure People Watch Your YouTube Videos appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn Video to Acquire More Customers

Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help? In this article, you’ll learn how to create LinkedIn videos that improve your customer acquisition efforts. Why Businesses Should Consider LinkedIn for Customer Acquisition Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the […] The post How to Use LinkedIn Video to Acquire More Customers appeared first on Social Media Marketing | Social Media Examiner.

How to Understand Facebook Group Insights

Are you a Facebook group admin or manager? Want to learn more about your members and how they engage with your content? In this article, you’ll discover how to find and interpret the valuable metrics in Facebook Group Insights. Why Marketers Should Use Facebook Group Insights and Metrics Facebook has modified its algorithms to make […] The post How to Understand Facebook Group Insights appeared first on Social Media Marketing | Social Media Examiner.

How to Monetize Your Facebook Video With Facebook Ad Breaks

Do you create video content for Facebook? Wondering how to allow others to advertise during your videos? In this article, you’ll learn how to monetize your Facebook video content with Facebook ad breaks. What Are Facebook Ad Breaks? Facebook ad breaks allow you to monetize your Facebook video content. Ad breaks are short ads (in […] The post How to Monetize Your Facebook Video With Facebook Ad Breaks appeared first on Social Media Marketing | Social Media Examiner.

Instagram Stories Branding: Marketing That Benefits Your Business

Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman on the Social Media Marketing Podcast. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course […] The post Instagram Stories Branding: Marketing That Benefits Your Business appeared first on Social Media Marketing | Social Media Examiner.

How to Advertise on TikTok

Is your business using TikTok? Wondering how to advertise on TikTok? In this article, you’ll learn how to create TikTok ads to promote your products or services. Are TikTok Ads Right for Your Business? With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter […] The post How to Advertise on TikTok appeared first on Social Media Marketing | Social Media Examiner.

4 Ways to Improve Your Instagram Stories Organic Reach

Want more organic reach for your Instagram stories? Wondering how to create Instagram stories people will watch? In this article, you’ll find four ways to keep more eyes on your Instagram stories, without using ads. How the Instagram Stories Algorithm Works The Instagram algorithm determines the number of followers who see your stories. The algorithm tries […] The post 4 Ways to Improve Your Instagram Stories Organic Reach appeared first on Social Media Marketing | Social Media Examiner.

Facebook Power 5 Ad Tools: What Marketers Need to Know

Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help? In this article, you’ll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time. What Are the Facebook Power 5 Tools? Facebook launched its new Power 5 tools […] The post Facebook Power 5 Ad Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Page Verification: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes to verification badges, scheduling, and organic impressions for Facebook pages […] The post Facebook Page Verification: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Becoming Indispensable: How to Become Important to Others

Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner. To share how I’ve grown Social Media Examiner, I recorded a special episode of the Social Media Marketing Podcast. You’ll learn how collaborating with others […] The post Becoming Indispensable: How to Become Important to Others appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Facebook Ads During a Holiday Season

Do you run seasonal Facebook ads during Christmas, Hanukkah, or any other holiday season? Wondering how to run more successful holiday ad campaigns? In this article, you’ll discover how to warm up an audience and deliver holiday-themed Facebook advertising campaigns. Why Seasonal and Holiday Ad Campaigns Matter For many businesses, seasonal campaign performance can be […] The post How to Improve Your Facebook Ads During a Holiday Season appeared first on Social Media Marketing | Social Media Examiner.

6 Social Media Marketing Attribution Models and Tools to Help Marketers

Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution? In this article, you’ll discover six attribution models and tools that can help you. Why Attribution Matters to Marketers One common challenge for marketers is performing in-depth analytics. You’re most likely marketing […] The post 6 Social Media Marketing Attribution Models and Tools to Help Marketers appeared first on Social Media Marketing | Social Media Examiner.

Creating Branded Content on Instagram: What Marketers Need to Know

Thinking of partnering with other businesses to create Branded Content on Instagram? Wondering how to get started? In this article, you’ll discover how to set up, create, and analyze branded content posts on Instagram. What Is Branded Content on Instagram? Branded content posts were first introduced on Facebook and have now moved over to Instagram […] The post Creating Branded Content on Instagram: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Events Relaunches: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn’s relaunch of Events, new LinkedIn page features, and Facebook Stories ad updates with special guests, Amanda […] The post LinkedIn Events Relaunches: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Use YouTube and Instagram to Establish Authority

Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast. Amanda is a video marketing strategist who helps people become thought leaders […] The post How to Use YouTube and Instagram to Establish Authority appeared first on Social Media Marketing | Social Media Examiner.

How to Create Personalized Content for Your Social Media Marketing

Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing? In this article, you’ll find a plan and tools to help you create and deliver personalized content via social media platforms. Personalized Social Media Marketing: Why and How to Get Started Personalized marketing is a strategy where you […] The post How to Create Personalized Content for Your Social Media Marketing appeared first on Social Media Marketing | Social Media Examiner.

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