Pickaweb Blog

How to Create a Perfect Buyer Persona to connect with your ideal customers

Creating a buyer persona is the first step towards building a brand. It is all about knowing the prospective customers better to offer a better solution to suffice their requirements. This is possible by tailoring the content you deliver them, connect using various techniques and identify who they really are. Creating a buyer persona to The post How to Create a Perfect Buyer Persona to connect with your ideal customers appeared first on Pickaweb.

9 Ways To Get Popular On Social Media

You are a tech-savvy person and a digital marketer. So, it is definitely important for you to remain on top of all the social media trends and changes. Like a living being social media is a constantly developing and ever-evolving field. Every few days there will be a one or the other new feature that The post 9 Ways To Get Popular On Social Media appeared first on Pickaweb.

10 Ideas to Use Colors for Effective Marketing and Branding Strategies

Everybody is talking about color psychology and how to use it for branding and marketing. And here I am, stuck with white paper, thinking on how to fill it with black words. Such a black and white life of mine. Can you imagine a life with black and white colors only? Did I make you The post 10 Ideas to Use Colors for Effective Marketing and Branding Strategies appeared first on Pickaweb.

4 Smart Ways to Make Remote Work, Work for You

The future of remote work has never looked brighter. More and more people are working remotely and there are opportunities of all kinds for them. You aren’t just limited to telecommuting, but you can keep your job and work from home, start freelancing and travel the world, or change locations frequently and have a remote The post 4 Smart Ways to Make Remote Work, Work for You appeared first on Pickaweb.

How to Build Your Business With Open Source E-commerce

We receive dozens of requests here at www.opsway.com from entrepreneurs all over the world every month. All of them want to found a new ecommerce business or to improve an existing one. We have probably seen hundreds of launches, failures and successes by now. The reasons for success are different – a fluke or combination The post How to Build Your Business With Open Source E-commerce appeared first on Pickaweb.

Paid vs Organic: Understanding Attribution in Your Metrics

Do you prefer paid or organic advertising? Your answer is most likely ‘both’, since they serve different purposes. According to The Manifest, 86 percent of marketers use both paid and organic marketing tactics. “Organic marketing is critical because it lets you develop and maintain a brand presence,” the report says. “Nurture your audience with a The post Paid vs Organic: Understanding Attribution in Your Metrics appeared first on Pickaweb.

How To Attract High-Quality Links To Your eCommerce Website Using Ego Bait Content

Last week, I was having a conversation with my friend when I got to know about this amazing way of attracting high-quality links to your eCommerce website. It’s called Ego Bait Content. How many of you are aware of this method? Honestly, this is the first time I ever heard of it. I had absolutely The post How To Attract High-Quality Links To Your eCommerce Website Using Ego Bait Content appeared first on Pickaweb.

6 Smart Ways to Build Quality Backlinks and Outrank Your Competitors

In this day and era, you cannot underestimate the importance of backlinks. Backlinks improve the reputation of a website as well as its ranking on Google and other search engines. And especially in a competitive niche, you can’t rank without backlinks. So, how do you get quality backlinks that will help you beat your competitors? The post 6 Smart Ways to Build Quality Backlinks and Outrank Your Competitors appeared first on Pickaweb.

4 Essential Differences Between Social Media Monitoring and Social Listening

Social media is a big part of our lives nowadays. Almost everyone has an account and uses it to connect with family, friends, celebrities as well as brands. Apart from sharing media and discussing on various topics, social media presence can also be used as a tool by businesses to promote their products. For this, The post 4 Essential Differences Between Social Media Monitoring and Social Listening appeared first on Pickaweb.

Typography: A Primer For Web Designers

For many designers – both online and off – the world of typography is something of a closed book. In part, the issue owes a little to the fact that in the early days of the Internet, designers were more or less limited to a small selection of ubiquitous web-safe fonts (and the only meaningful The post Typography: A Primer For Web Designers appeared first on Pickaweb.

The Most Important Twitter Metrics You Should Be Measuring

Whether you are completely new to the world of social media, or you have been drawing out your social media strategy for quite some time, you need to be using Twitter. The big appeal for one of the world’s biggest social media platforms is how user-friendly it is and how easy it is to use The post The Most Important Twitter Metrics You Should Be Measuring appeared first on Pickaweb.

Smart Marketing: Utilizing Artificial Intelligence for Business Promotion

Thankfully, we are not living in an era where businessmen had to depend on people for every single thing – be it even cool logo design. Artificial Intelligence (AI) has made the business largely machine-oriented. Machines are becoming smarter through artificial intelligence and playing a huge role in the promotion of trade. The AI might The post Smart Marketing: Utilizing Artificial Intelligence for Business Promotion appeared first on Pickaweb.

11 Ultimate Techniques to Promote Your Mobile App

How to market your mobile app We have divided our marketing tactics based on two categories: Pre-launch and post-launch app marketing strategy! Pre-launch app marketing #-1 Start marketing long before you are planning to launch your app From the time you decide to build an app and you have a concept and designs in place, The post 11 Ultimate Techniques to Promote Your Mobile App appeared first on Pickaweb.

How to Simplify Your E-Commerce Purchasing Process

It’s not enough to offer a great product or service online. Getting it in front of your intended audience requires a strategic plan consisting of a series of decisions made by you. For example, from the minute you decide to put your e-commerce business in front of the public, you’re thinking about how your actions The post How to Simplify Your E-Commerce Purchasing Process appeared first on Pickaweb.

7 Tips To Market Yourself As A Freelance Designer

When it comes to making money within the boundaries of your home, freelancing is the best option. The sector is booming fast. According to Nasdaq, by 2020, 43% of the workforce in the United States will be freelancers. Besides many industries, graphic design is one sector that’s bringing freelancing jobs for professionals all around the The post 7 Tips To Market Yourself As A Freelance Designer appeared first on Pickaweb.

Which E-commerce Platform Is Right For Your Small Business?

According to Statista, the UK spent £586 billion online in 2017 and approximately 80% of UK internet users have bought something online since 2015. That number is set to continue growing, so it’s now more important than ever to make sure your website is working as well as it can be, and choosing an e-commerce The post Which E-commerce Platform Is Right For Your Small Business? appeared first on Pickaweb.

How to Optimise your Website the White Hat Way

No one knows exactly how many ranking factors Google has on their list, but the general consensus in the SEO community is that there are currently more than 200. As the search engine’s algorithm continues to get smarter with update, “gaming” the system becomes harder and harder to do, especially over the long term. If The post How to Optimise your Website the White Hat Way appeared first on Pickaweb.

The Top 5 Shopify Plugins

From dropship to upselling apps, Shopify has a range of plugins that can help optimise the overall shopping experience. It’s this versatility and universality that has led 377,500 merchants to choose Shopify as the ecommerce platform for their online business. Whilst these plugins are all programmed to maximise Shopify’s efficiency, not all are suitable for The post The Top 5 Shopify Plugins appeared first on Pickaweb.

Top 10 Avoidable Mistakes for Ecommerce Beginners

Setting up an E-commerce website is a great opportunity to earn a passive income. Consider that a fully online shop eliminates the need for paying rent and other operational costs incurred by owners of brick and mortar shops. The payoff is obviously better profit margins and an opportunity to increase the sales numbers. This is The post Top 10 Avoidable Mistakes for Ecommerce Beginners appeared first on Pickaweb.

Time Management Tips for Freelance Writers

Effective time management is crucial for freelance writers – you have to plan and execute your writing in a quality way, all while adhering to strict deadlines and client’s requirements. But, this can be a challenge – sometimes it seems as if there aren’t enough hours in the day for every item in your to-do The post Time Management Tips for Freelance Writers appeared first on Pickaweb.

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