Reseller Club Blog

Website Design Best Practice: How to Optimize User Flow

Website design is about more than aesthetics. Some websites are visually beautiful but challenging to use and navigate. The best sites are designed with user flow in mind. This method puts the user at the center of the design process and offers a better overall user experience. In this article, we’ll review website design best practices and look at some strategies you can use to optimize user flow. Before we get too far into the article, let’s cover some of the basics. What is User Flow? A user flow is a visual representation of the user’s journey through a website. If you run an ecommerce website, the user flow traces the user’s path from the moment they arrive on your landing page to the point of checkout. Here’s an example user flow for an eCommerce site:  Source: Springboard Most user experience (UX) designers visualize user flows using flowcharts. These are similar to the flowcharts used by programmers. Designers use them to evaluate user decision points and increase the chances of lead conversion. In the remainder of this guide, I’ll discuss strategies you can apply to optimize your user flow. Map Out The Ideal User Journey To understand how users interact with your website, and optimize user flow, begin by creating a customer journey map. Create an ideal buyer persona, including their goals and the problems they would like to solve. These goals are the main reason they visit your site. Once you’ve identified their customer’s goals, create maps that would logically link content on your site together. This often involves internally linking between relevant content, or making sure that appropriate content is accessible through the main menu. For example, on my wife’s travel site, I’ve created an adaptive menu. When a person arrives on a page about the city of Yogyakarta, they are presented with information about the location through the menu. Placing contextually relevant information on the menu helps channel visitors across the site and to key sales pages based on their likely interests. Identify Your Most Popular Pages The theory of how people will use your site and the reality often diverge. When reviewing actual user flow, I recommend you look at the pages on your site that get the most traffic. The best way to do this is by using Google Analytics. The Site Content tab will show you a graph of total views for your site during a specified period and break it down by page. You can then review these pages and see where traffic is flowing from these pages across the rest of your site. Making changes to the UI can help improve user flow across the site. Such changes can include adding call-to-action buttons and internal links from these core pages to your sales pages.  Identify Visitor Chokepoints You can review visitor user flow through Google Analytics. By looking at how people use your site, you can identify where prospective customers drop off and leave the site. These are known as chokepoints.  You should go to the page and hypothesize the possible reasons for the person leaving when you identify a choke point on your site. They might be general issues, for example, a page loading slowly. However, they are more likely to be specific to a page. Review the page and try to find a solution. You can use tools like heatmaps and screen recordings to aid your reasoning. Focusing on chokepoints helps you to remove problems, making the site easier and more pleasant to use. Any time you can remove a choke point in your user journey, take away a reason for a prospective customer to leave your site. Shorten the User Journey With an Intuitive Menu A golden rule of website design is, “Don’t make your user think too hard.” Your user should be able to find their way around your website easily and quickly. An intuitive menu is a critical part of making your site navigable.  The best way to do this is to divide menu items into clearly-labeled, easy to understand options on the home page. The Nike ecommerce website, pictured below, has a great example of an intuitive menu. The products are all accessible through the menu options at the top of the page, sorted into easily understandable categories.  If you have a site with a lot of content, you might use a sidebar menu with popular content to help users navigate the site. The addition of links to popular content in the sidebar is one of those basic CRO tests that consultants run when they review a site. Create Content That Lives Up to Expectations Improving the design of your website can help improve user flow. However, it is just one component of the journey. The other half is the content that you provide on the site. A great headline is useless if the content doesn’t match it. Most users will only scan your content for a few seconds before deciding whether it’s relevant to them. You need to ensure that they come away with the sense that the content you are delivering is worth their attention. Remember, visitors to your website are online, and just one click away from a funny Youtube video, Netflix, or any other source of entertainment. Your job is to stop them from leaving. Ideally, you want them to make a purchase or sign up to your email list before they do. Reduce Navigation Options On Your Sales Pages Once they’ve arrived at your target page, which for most businesses will be a sales page, you want to reduce their navigation options. You can achieve this by limiting the number of internal links on the page. You’ll notice digital marketers apply these strategies when creating a funnel using sales funnel software. For example, if you got to a webinar registration page, generally, the only thing you can do, apart from entering a new URL in the browser, is to enter your email address. There’s a reason for this. Reducing the exit paths from key pages on your website will help maximize the number of people who take your desired action. You should try to do this on your key pages in an intuitive and user-friendly way. That doesn’t mean suddenly removing the menu, but it almost certainly means not linking out to blog posts from your sales pages. Collect Contact Details With an Exit-Intent Opt-in Form Not every customer journey ends as you’d hope. However, their visit still represents an opportunity. An exit-intent form can stop users in their tracks just before they leave your site, giving you a chance to get visitors to join your email list or visit a relevant page on your website where you provide a special offer. Source: Wishpond The best way to get site visitors to give you their email address before they bounce is to offer an irresistible incentive. You could give them a free ebook, as Ad Espresso has done in the example above. You could also provide an exclusive discount or freebie.  Your exit-intent opt-in form should be as simple as possible. Two fields, name and email address, are ideal. If you’re running a B2B business, you might also ask for their company’s name. Optimizing User Flow by Following the Customer Journey As you analyze your website, put yourself in your visitors’ shoes. Better yet, involve your users in the process of analyzing and optimizing your website’s user flow. Customer feedback is invaluable and will help you identify ways to make the site more responsive and intuitive.  By mapping out the customer journey and learning about how visitors interact with your site, you can reduce your bounce rate and increase conversions. Simple strategies to improve user flow include resolving choke points, using intuitive menus, keeping your visitors’ focus, and using exit-intent forms. Now it’s time to take action – Best of luck! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Website Design Best Practice: How to Optimize User Flow appeared first on ResellerClub Blog.

An All-New Upgraded Webmail Experience for Business Email

Offering a world-class user experience has been the primary aim of ResellerClub. To offer you this experience, time and again, we’ve looked at our services and upgraded them as an when the need arose. And we’re excited to announce that we’ve revamped your webmail experience with new features to aid your business.  What is the update?  Starting 20th April 2020, our Business Email product has undergone a change to enhance your web-mail experience. This update aimed at improving your user experience by adding some new mail features while at the same time deprecating some older ones.  What remains the same? There will be no changes to your current plans and pricing Your emails and/or data will remain unaffected  Your login credentials, contacts, etc are going to be the same as before What has changed?  The upgraded Business Email includes a brand new interface, and look and feel as shown in the images below:  Inbox Calendar Apps Skins Email Signature Builder  Newsfeed Sidebar Filters Templated Response What will be depreciated? The TASKS feature won’t be a part of your new webmail. If you have created any tasks in your existing accounts, we strongly recommend that you copy and save them in your local machines, as they won’t be available post-migration. We hope this upgrade will benefit your business. Do let us know what you think of the new upgrade!  We look forward to hearing from you! If you would like to know more about how to empower your business, check out our other blogs in the SMB category. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post An All-New Upgraded Webmail Experience for Business Email appeared first on ResellerClub Blog.

How to Ensure Optimum Security for Your Dedicated Server

Imagine coming back home after a busy day at work, only to find your house robbed and all your valuables stolen! How could that happen? You put the biggest lock on the door! Well, what about the windows? Did you make sure all entry points were locked? Did you install a surveillance system or an alarm that would alert authorities of a break-in?  An unsecured Dedicated Server could be the home that got robbed because it wasn’t properly secured. The valuables are all the data you collect, and the thieves come in many shapes and sizes- malware, viruses, hackers, and more.  Dedicated Server security is not an option, but a mandatory step to protect your business data, and ensure smooth functioning. With the rising number of cybersecurity risks, more and more businesses are looking for the best solutions on how to secure Dedicated Server. If you’re looking for the answers too, read on and learn the best ways to bump up the Dedicated Server security.  Dedicated Server Security Risks  Before we jump to the best security hacks for your Dedicated Server, let’s understand what we are protecting ourselves from. The most common Dedicated Server security risks include, but are not limited to: Website security Malware Password Breach DoS Attack If you’re using or considering using a Dedicated Server Hosting, you already understand the need for security. Unlike Shared Hosting, a Dedicated Server offers complete control and tighter security measures. However, without implementing the right security measures, you can be at risk of a security breach.  Ready to get started with a Dedicated Server and maximize security?  Tips For Dedicated Server Security Secure Dedicated Server protects your business from losing critical data to cyber thefts and hacks. As an online business, you collect a lot of sensitive and important data that allows you to efficiently run, as well as scale your business. Here are the top tips for Dedicated Server security you definitely want to include:  Regular Updates Technology is constantly evolving and techies are constantly adapting to it. This means your Dedicated Server will have regular updates that you need to bring in. We often skip or postpone updates, however, to maximize security for your Dedicated Server, check for and schedule regular updates. You may not need to install every update, but make sure that your current software does not become too old or redundant.  Password Protected  When you buy or set up a new Dedicated Server hosting plan, do not rely on default passwords. You must always change your password, keeping in mind the following tips to create a strong one: Use a combination of upper and lower case letters and special symbols Do not use words or dates that are related to your personal identity Make it a point to change your password every 2-3 months Run Checks and Scans Run regular checks and scans to check for any vulnerabilities that may be causing harm or pose a risk to your security. Professional Hosting services must be able to provide you with the right software and tools to run security checks and scans.  Take Backups Data is valuable — make sure you don’t lose it! No matter how secure and protected your Dedicated Server is, always run regular data backups so you don’t lose any of the essential data. While it is important to protect yourself from malicious attacks and cyber threats, it’s advisable to prepare for the worst and maintain regular backups so you can retrieve your data in the event of an attack.  Professional and Reliable Services When it comes to choosing a hosting plan, always work with professional and reliable service providers to get the best of help and resources. A professional service provider will be able to provide you with the best solutions for Dedicated Server security, as well as other needs that you may have. A reliable service provider will be able to maximize your server security, and also be able to help you keep updated with the latest security measures.   Get Secure Dedicated Hosting At ResellerClub, we believe that security is the first step towards a secure and successful business. Our Dedicated Server hosting comes with the best security measures that ensure your website, business and data stay safe.  Your customers rely on you and trust you with their personal data, it’s your job to keep that trust and ensure complete security. Every day there are new cases of cyber thefts and attacks — optimize your security measures before it’s too late.  Just like your home, your online business needs the best security too! To know more about server security, our hosting services, and other updates from the world of hosting head to our Hosting Blogs now. If you have a question, feel free to leave us a comment below.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Ensure Optimum Security for Your Dedicated Server appeared first on ResellerClub Blog.

How to Boost Your Sales with the Right Product Video

Have you ever bought something online only to be disappointed by what arrives in the mail? It’s frustrating! And it’s probably why most of us research a product thoroughly before finally making a purchase. We go through catalogues, check out reviews, and watch videos about products to ensure we make a good decision.  Out of all those options, though, video content has grown to be the most reliable. It tends to give a more precise idea of what a product or service is like, and it even allows us to see it in action! Lucky for us, in this internet-driven world, it’s relatively easy to find videos about almost any product – whether user-generated or created by the brand. However, the problem is – as most skilled video companies would agree – that some videos don’t do justice to the product — A common issue that can prevent many from buying something they would have liked, and potentially make a business lose sales. But that doesn’t have to happen to you! Today we’ll talk about everything you need to know to create a video that generates trust in your product and helps the sales go up. Let’s get started! How to Choose the Right Kind of Product Video Not every kind of product video works well for all things or services you’ll want to promote. However, as much as 54% of consumers want to see more video content from the brands or businesses they support. So, it is all about finding the right video style that fits your product perfectly and portrays it in the best possible way. To help you choose that ideal kind of product video, here’s a bit of insight into the most popular types. Demo Videos As the name indicates, a demo video showcases a demonstration. Which means these videos show someone handling or using the product. Often, that person doubles up as a narrator, describing what they are doing and conveying the product’s information.  It’s a quite effective way of demonstrating how to operate a product, on top of being a perfect scenario to showcase how well it performs.  Demos can be created by a company or by a user. Although in the latter case, they are usually combined with review videos.  Review Videos These types of videos are mostly user-generated, but even then, they can be sponsored by a brand. In these videos, someone reviews an item or service and their experience using it.  They give their subjective opinion on the product, stating its strengths and weaknesses. Many potential buyers researching products online could find that impression useful. They are aware that most forms of advertisement are biased, so they regard user reviews as a good opportunity to get a more candid opinion. Unboxing Videos The recipe for unboxing videos sounds pretty simple, but that doesn’t make it any less effective: a customer or sponsored user/influencer sits in front of a camera and thoroughly unpacks a product. Going through the box’s content in great detail and providing their impressions on the packaging and product. The act of unboxing is as much about giving an opportunity to share opinions as it is about showcasing the box’s content. Viewers, in turn, can walk away knowing exactly what to expect from the package if they decide to purchase and gain a third-party perspective on the product itself. These are videos that deliver immediate value to their audience, whether they are ready for buying or not, and that makes them a popular style, especially on platforms like YouTube and Facebook.  How-to Videos As you may have deduced from the name, how-to videos teach how to accomplish specific goals with a product or service. Many users want to know that sort of detail even before purchasing an item since it helps them make informed decisions. This is probably why How-to videos get the most attention out of any YouTube category. So, these videos work great for shedding light on software apps or products that may seem complicated at first glance.   Now, the coolest part about how-to videos is that they can help potential customers as much as users who already bought the item! Once finished, a How-to is there as a reference for anyone needing a detailed overview of how to accomplish a task related to your product. So, you can keep benefitting from them in the long run. Explainer Videos Sometimes you want to attract potential customers that might not be familiar with your brand or product yet. Or you want to provide an overview of your product’s key value propositions without coming across as too “salesy.” That’s what explainer videos are all about. These videos revolve around narrative, using it to create compelling stories that your audience can relate to. They are designed to reflect your customer personas’ pain points and showcase how your product can address them. Add a bit of subtle branding and visual communication strategies, and you have an ideal piece of content to introduce your brand and your products to a bigger audience. How to Produce Great Product Videos Scripting Your Video Outstanding product videos begin with fantastic scripts that take your audience into account and know how to show them your value proposition. I guess you’d like to have a script like that. So now, we are going to explore some aspects you can’t miss out on when creating a killer screenplay with this approach. Know Who You’re Addressing: First and foremost, you need to know to whom the product –and therefore, the video –is directed to.  You must understand your ideal customer’s lifestyle, age, spending capacity, level of education, likings, etc. Equally important is to know when and how that type of client would use your product. And I know those are marketing 101 precepts you are probably tired of hearing, but you must have that well-defined before moving to the next step. Provide Context: Once you have figured out the most important aspects of your ideal customer, it’s time you use that information to create your video’s script.  You see, your video succeeds when viewers can picture themselves using the product. So it’s vital to showcase the item in a context they can relate to.  Imagine, for instance, your product targets people with an active life and a busy schedule. Then your video should be able to display that through characterization, scenery, and dialogue. Showing without telling. Show Benefits, Not Features:. Potential customers clicking on your videos aren’t necessarily interested in the product itself, as much as they care about what the product can do for them. So a script that’s merely listing your product’s features won’t be enough to attract buyers.  Instead, focus on tempting viewers by focusing on your benefits. Instead of just telling me the number of megapixels your product’s camera has, show me someone taking breathtaking pictures with it. Storyboard Once the script is complete, it’s time for storyboarding.  Storyboards illustrate the frames of the video you’ll be producing, in their respective chronological order, and accompanied by the dialogue and production notes.  Think of it as a comic strip for your video; it’s a powerful planning tool that’s always useful. Firstly, they help imagine what the product video will end up looking like, which allows for making changes and identifying problems during the pre-production stage and not later, when it might be too late. That way, you can get proper ideas of how to shoot your product. Secondly, storyboards can be of great help during filming. At which point, they are used as a guide to ensure that your video’s production runs as smoothly as possible. Platforms like Storyboarder and Canva can make the storyboarding process easy to handle. Branding Yes, you want viewers to remember your product; but they should remember what company made it as well! That means your brand’s personality should have a strong presence in the video. It should impregnate the aesthetic, the music, the characters on screen, and every other aspect of the clip. Viewers want to know why they should buy your product instead of the one from the competition. So show them what attributes distinguish your company from others.  For example, if your audience is composed of gen-zers, don’t have your narrator be an older male actor. If your product appeals mostly to tech-head, favor minimalistic visuals and a script with data and technical specifications. If your brand is your major selling point, make sure your brand’s aesthetics (color palette, jingles, logo) are felt through the piece, making the video unmistakably yours. Promoting Your Product Video Of course, the promotional strategy of your video depends on the behaviour of your target audience and their favourite platforms. Whatever the case, here are some ideas that may help. Let’s take a look.  Your Website Your product video should be embedded in your webpage, doubly so if your business has an online selling platform. In that case, assuming there’s a catalog section, you should add the video there. That way, people can find it next to other types of content regarding the product, such as images or text descriptions. Plus, it can be paired with CTAs on your site, prompting viewers to buy it.  Social Media Few businesses can do fine without a social media strategy, especially if they are targeting youngsters. After all, those platforms have become a daily habit for most audiences. In your social tactic, it’s vital to display your product video on the platform in which your brand performs best.  Once there, pair it with methods to enhance its performance, such as using compelling captions, native uploading, appealing thumbnails, and the like. YouTube When it comes to video content, YouTube shouldn’t go unnoticed. More than being a great platform to host and archive your product videos, YouTube also presents other opportunities for video and influencer marketing. For example, you can take user-generated content around your products and use them for your benefit. Making sure to give that content shout-outs on your social channels or email strategies. Another popular strategy is to reach out to influencers or recognized channels in your niche and discuss the possibility of sponsored content. Where those creators would make reviews, unboxings, or demos of your product for you. In Short A well-made product video can be a game-changer on any marketing strategy. “well-made” being the operative word there, though. Find the right type of product video for you ―one that fits not only your product but your brand and marketing strategy as a whole. Understand what makes those types of videos work, and develop the tools – a solid script and storyboard – for a video of your own.  Once production is complete, make the most out of your piece! Don’t leave it abandoned on a forgotten corner of your site; promote it and make it available to the audience you are reaching out to. That way, you are getting a piece of marketing content that lives up to your expectations and delivers on all the effort you put into it. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Boost Your Sales with the Right Product Video appeared first on ResellerClub Blog.

Web Pro in Focus: Startec Web Solutions

ResellerClub is extremely proud to be associated with powerful, thriving and dynamic web pros, that we have the honour to call our customers. Looking at our customer’s successful journeys is what marks our success.  Startec Web Solutions is one such ResellerClub customer that has grown and flourished over the years. We spoke to multiple people from the support and client relations team, who shared their experience of working with us, working in this dynamic industry and their overall growth journey.  Company Name: Startec Web SolutionsWe spoke to: Multiple people in support & Client RelationsWebsite Link: https://startecwebsolutions.com My name is Matt Schlueter and it’s my passion to guide businesses and organizations to success through their web presence. I’ve been building websites since 2001 when I was asked to create one for our church and never looked back. I started my business as a one-man show, and still operate that way, outsourcing only what I need to. I started hosting for my clients when I myself ran into bad hosting services one after the other. I found it easier to support them myself, branching out into maintenance plans and controlling things hosted on my own. Using trial-and-error to find the best options for my people. Truly, I strive to make sure a website isn’t a burden, but rather a powerful tool to help organizations thrive. I Choose Resellerclub Because: I needed a resource for multiple types of hosting products without having to build the infrastructure myself. I wanted as many choices as I could have for my various types of clients. After testing some of the ResellerClub products, I was impressed by the number of offerings, as well as the quality and pricing. Eventually, I even moved my own site to a ResellerClub SSD Cloud account. Q1. When did you enter the Web Services Industry and where do you see your business going? I started building websites in 2001 and started the hosting side of things in around 2004 when I figured out it could be a source of recurring revenue. It’s been a slow, steady, growth since then, with 95% customer retention, repeat design clients, and I plan to continue that into the future. Q2. What do you think is your secret to success and why do Customers prefer Startec Web Solutions? My secret is simple. Ensure the customer is taken care of — even if they don’t know they need to be taken care off. Website infrastructure is fairly invisible to most customers. I make sure they have as close to 100% uptime as possible, as much speed as possible, and stay on top of any problems they might be having. Q3. Tell us a little about doing business in the United States of America. What are the most unique aspects of the market? I don’t know how to compare business in the USA to other countries, as it’s all I know. However, in the web industry, pretty much every small business I see is a potential client. Q4. Is there any advice that you’d like to give others that are still learning the ropes in the Industry? Don’t do it. LOL! Honestly, unless they can afford their own infrastructure and marketing, those looking to get into the web hosting business will likely have a very hard time. The competition is just too steep, and most people know to stay away from unknown names these days. I use the hosting side as a supplement to my design services. I do have some people who only host with me and designed their own sites, however, the vast majority of the people using my hosting services are people I designed sites for. Q5.  You have been with ResellerClub for how many years now? What do you think has changed over the years? I’ve been with ResellerClub for a couple of years. I joined because I needed more offerings for my clients, specifically cloud & VPS. This allowed me to sell these products under my name without owning the infrastructure. Other than upgrading to newer versions of existing products, I haven’t seen a lot of changes in this time. Q6: Do you know about our all-new WebPro Panel? If yes. How is your experience of using it? If not, would you like to learn more about it? I’ve been using the new panel, and really like the look & feel. It does seem like some of the more advanced functions, like API, branding, pricing, etc. are hidden away and not as easily accessible. Q7. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business? Almost all of my business has come from word-of-mouth referrals. Some people found me by accident, but just getting referred by happy customers has kept me quite busy most of the time. ResellerClub has allowed me to offer any kind of hosting product to my clients that is possible. Integration into my WHMCS invoicing system makes ordering super easy for them. As long as I have funds available in my account, as soon as they order their product, it is immediately created for them at ResellerClub via the API functionality. Super convenient. Q8: Could you tell us what your most preferred product is from ResellerClub? Also, how has your experience been? I really like the SSD Cloud Hosting. It is super fast. 100% uptime so far, cPanel convenience, and unlimited space. It’s a winner. It has the performance benefits of VPS, but the convenience of shared hosting. Q9: The recent COVID-19 pandemic has changed the ways businesses operate. Are you running your business remotely? If yes, how has your experience been thus far? I’ve always run my business from home, so no changes for me there. Q10: Are there any challenges you are facing while serving your customers? If yes, how are you overcoming them? My biggest challenge is time. I have a large family, and also a day job besides running my business. In order to support my clients, unfortunately, it’s not a solution ResellerClub currently offers, but I actually have my shared hosting clients at a provider that offers free end-user support. They integrate their ticket system directly into mine. So, customers submit a ticket on my site and it goes straight to that provider. I would love to see a feature like this with ResellerClub. Q11: What are your learnings when it comes to your interaction with your customers while working remotely? I use an online conferencing tool to interact with my clients remotely. It allows me to easily share specific browser tabs, as well as standard webcam discussion with multiple participants. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Web Pro in Focus: Startec Web Solutions appeared first on ResellerClub Blog.

Empower Your Business With a .BIZ Domain

COVID-19 has changed the way businesses interact with customers. Now, more than ever, establishing an online presence for businesses is essential. Not only does it help take your business to the next level but also engage with your customers better.  Powered by Neustar, .BIZ is the most sought after domain to start a business. Globally synonymous with business, .BIZ is an ideal choice for all sizes of businesses.  The domain extension ensures transparency, professionalism and recognition to the online business it is associated with.  And what better time than now to invest in the .BIZ domain extension when your customers can definitely take advantage of the rise in demand of the online industry.  Why choose .BIZ? Synonymous with business Short, crisp and relevant  Easy to remember Who can benefit from .BIZ? Anyone running a business can benefit from the .BIZ domain name! Nevertheless, it is most beneficial for: Startups E-commerce websites Corporate companies Here are two popular websites using the .BIZ extension: The Official Licensing Site of Albert Einstein https://einstein.biz/ 2. eShipping https://www.eshipping.biz/ The ResellerClub Advantage ResellerClub is offering the ever-popular .BIZ domain extension at just $15.49 $4.99. Take advantage of this limited time period offer and help your customers take their business to the next level. Buy .BIZ today at $4.99 and resell it at a profit! If you would like to know more about domain extensions, check out our other blogs in the Domains category. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Empower Your Business With a .BIZ Domain appeared first on ResellerClub Blog.

5 Benefits of cPanel for Your Reseller Hosting Account

Remember all those sci-fi futuristic movies? There was always this one man, a scientist or a tech wiz, who would sit in a room full of screens and control everything that goes on. Yes, you know what I’m talking about.  Your cPanel may not come with a room full of screens, but the powers, benefits and multiple functions it brings for your Reseller Hosting Account — you can be (at least feel like) that tech wiz! The benefits of cPanel are multifold. The shortest way to put it is — complete control! From your products and services to your customers and sub-resellers, you can completely control and manage every step of the way. It’s a single interface, with easy one-click features that allow you to manage your entire business.  If you’re still asking what cPanel is — it is an online control panel that simplifies website and server management. It helps a Linux Hosting service user control administrative tasks of hosting.  But is it just another management tool? No! cPanel is more than just a management tool. To know more, let’s jump in and look at the benefits of Cpanel.  5 Benefits of cPanel For You and Your Customers As a Reseller Hosting user, you want to make sure that not only you but also your customers, get the most from your services. The benefits of cPanel are widespread, spanning from you to your customers. Here are the top five benefits of cPanel:  1. Interactive User Interface The cPanel has a user-friendly and easy-to-navigate interface. Both you and your customers will benefit from the ease of use, along with multiple features that make it easy to control all website and server related functions. With one-click features, you can reboot your system, or even shut it down remotely if required. You don’t need any technical skills to be able to manage and operate the cPanel.  2. Highly Customizable cPanel is highly customizable, allowing you to align it with your brand identity. You can add custom URL branding, make HTML customizations, and even add your brand logo to give it a complete brand-aligned look and feel. It also allows you, Nameserver branding. You can do a lot with the cPanel and use multiple tips to manage your website using cPanel.  3. Easy Account Management From billing, sales, invoices to reports — cPanel makes it easy for you to control and manage all aspects of your Reseller Hosting account. You can manage your pricing with added features like setting automated discounts, and multiple pre-integrated payment gateways. That’s not all! You can also easily list customer transactions and get a detailed risk assessment and tax reports. It simplifies everyday crucial tasks that keep your business running, and growing.  4. Efficient List and Orders Management Be it contact lists or order lists, cPanel allows you to efficiently manage lists and orders. You can add or search for customers, add or get detailed contact information, check pending order lists, add funds to your customer accounts and a lot more that allows complete product management — all in one place and with simple one-click features.  5. Offers Customer Satisfaction The benefits of cPanel are incomplete without mentioning how it benefits not just you but your customers. As a Reseller Hosting user offering complete product and customer satisfaction is undoubtedly one of your top priorities, and cPanel helps you offer just that. Your customers will be able to easily manage their products, have a complete overview of their account, easily view paid and pending invoices — and a lot more with a single account that allows everything!  Grow and Help Your Customers Grow A Reseller Hosting account brings with it a large number of products that allow you to scale your business, and in turn, helping you scale the business of your customers. Bring in the benefits of cPanel to grow your business, and easily manage your everyday tasks and overall business management.  At ResellerClub we offer you the option to get your own cPanel — a simple yet efficient, easy yet powerful tool that allows you to manage your products, services, customers, sub-resellers, and a lot more. Our Reseller Hosting account holders have been able to successfully grow and build their business with the interactive cPanel that is built for success. Start your Reseller Hosting business today.  To know more, and to stay updated with the latest, head to our Hosting Blog category. If you have any questions, please feel free to comment below.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 5 Benefits of cPanel for Your Reseller Hosting Account appeared first on ResellerClub Blog.

New gTLD Report – May 2020

The summer month of May continued to bode well for the new gTLDs registered this month. It is worth noting that .SITE, .ONLINE and .XYZ have retained their top 3 positions with 24%, 19% and 11% registration counts respectively. Apart from this, .FUN managed to secure the 4th place with 115% spike in its registration numbers whereas, .SPACE secured the 5th spot with 6% share registration in the overall registration count in May 2020. In addition to the top 5 new gTLDs, .BUZZ witnessed a staggering 483% jump in its registration numbers and can be attributed to the increase in the overall number of new gTLD registrations.  Let’s take a sneak peek to find out which new gTLDs were trending during the month of May and made it to the top 15!  New gTLD Report – May2020Infogram *Registration Numbers Facilitated by ResellerClub .SITE: With a total registration share of 24% .SITE continues to outshine its performance in the month of May. This new gTLD was running at a promo price of $5.99 and the increase in the registration count can be attributed to the Global markets*.   .ONLINE: .ONLINE was able to retain its second spot in the month of May. The new gTLD witnessed a spike of 24% in its registration. .ONLINE was priced at $6.99 and Global markets* can be credited for the maximum number of registrations.   .XYZ: Running at a promo price of $0.99 helped .XYZ hold on to its third spot in the trending new gTLD May list. Overall, this new gTLD witnessed a spike of 43% in its registration counts and the majority of registrations were from the Global markets*.  .FUN: With a 115% increase in its registration count as compared to the month of April, .FUN was able to move up the rank and acquire a place in the top 5 new gTLDs. The popularity of this new gTLD can be attributed to the promo price of $0.99 and Global markets*. .SPACE: .SPACE was able to secure the fifth place with a total registration count of 6%. The promo price of $ 0.99 has been the reason for the surge in the Global markets*. The registrations of .BUZZ saw a whopping jump of 483% helping it move to the sixth spot. Along with this, .LIFE was able to retain its eighth spot by contributing a total registration count of 3% attributed to the Brazil market. Furthermore, .ICU was able to move to the ninth spot with a jump of 213% in its registrations.  Here’s a quick glance at the exciting domain promos we’ve got lined up for the month of June.  Help your customers go green this World Environment Day with a .GREEN domain extension at $11.49 Expand your customers business to cater to online learning across the globe with a .GURU domain name at just $2.99 That’s all folks! Check out all our leading domain promos and help your customers get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there! If you would like to know more about domain extensions, check out our other blogs in the Domains category. Lastly, Stay Home, Stay Safe! *Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – May 2020 appeared first on ResellerClub Blog.

A Step-by-Step Guide to Starting your Reseller Hosting Business

Businesses are all about generating revenue and the right business model can take your profits up a notch. In today’s digital age, almost everyone is online – be it on social media platforms, blogger websites, or online presence of their business. Web hosting is, therefore, becoming an increasingly popular business option and Reseller Hosting is one such business model that helps you with this. In this article, we will explain what Reseller Hosting is and how to start your own web hosting company. Let us start by understanding what reseller hosting is.   What is Reseller Hosting? Reseller Hosting is a type of web hosting that helps you run your Reseller business by way of renting out server space. In other words, as a reseller, you rent out server bandwidth, web hosting resources like CPU, RAM, disk space, etc. to different customers. In short, you allow customers to rent your resources, in turn, generating profit.  If you are a web developer or designer then adding web hosting to your services makes your online business a one-stop-shop for all things needed to set up a website. This way the needs of your customers are met and you also earn better revenue.  Let us now move on to understanding Reseller Hosting business startup guide. Reseller Hosting Business Startup Guide Step 1:  Figure out your target audience  You’ve already figured out the niche of your business, now is the time to find your target audience. Figure out who you wish to cater to – is it web developers, designers, online entrepreneurs, bloggers, etc. Once you figure out your target audience you can choose appropriate Reseller Hosting plans to cater to them. Once you’ve figured this out define your business goals as to how do you plan to grow your business and customer base. Depending on this you can select a Reseller Hosting package from a parent hosting company. Step 2: Choose a parent hosting company Choosing your parent hosting company is a vital part of your business goals. The features offered by your host company must align with what you want to offer to your customers. Pricing, software applications, customer support, order management are some of the features that you should consider when selecting your parent host.  One way to ensure you choose the right host is to do thorough research. You could start with reading reviews, calling up customer support, checking their social media channels, comparing pricing models and other review sources Step 3: Fix a Budget A big budget is not a precursor to a successful business. All you need to do is invest properly. Post selecting your parent host company, check out its Reseller Hosting plans and select the one that suits your budget. We at ResellerClub, cater to all irrespective of the budget – be it the simple starter plan to a pro Reseller Hosting plan for when your business expands. Step 4: Set your price Pricing is important. If your packages/products are priced at an exorbitantly high rate as compared to your competitors or you set very low prices, you’re at loss. Either you will lose your customers or you’ll be incurring losses instead of profit. Make sure to set your prices in this range so that you can get both customers, as well as, make a profit. And you can always increase your prices once you’ve established yourself in the industry.  Tip: Always make sure that you don’t charge more than necessary and keep a tab on your competitor pricing and offers.  Step 5: Promote your business  Last but not the least, promotion! Marketing your business is one of the most vital steps to finding customers. Once you have a website ready, add relevant information to it so that it is discoverable on search engines. Try taking the help of SEO based keywords to aid your indexing and search engine rankings.  Post this, set up your social media presence and invest in advertising. Once you have a sufficient customer base you can even start sending out emails and focus on email marketing campaigns, building a blog, how-to-videos and more.  Conclusion  Reseller Hosting is the most preferred business type especially if you’re already in the business of providing web design and development to your clients, as it can help you grow your business and help you be a one-stop-solution to all website needs. Nevertheless, even if you’re just starting out it is a great way to make money! We at ResellerClub provide numerous benefits like free cPanel dashboard to help you manage your customers easily, multi-channel 24//7 support via chats, calls, email, social media, unmatched speed, 99.99% uptime and more. Check out our Reseller Hosting plans today to start your own web hosting business. Hope this Reseller Hosting business startup guide helps you start your web hosting business today! To know more about the hosting and choosing the right option for your business, read more from our Hosting Blogs Category.   If you have any questions please feel free to leave them in the comments section below! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post A Step-by-Step Guide to Starting your Reseller Hosting Business appeared first on ResellerClub Blog.

Security Vulnerabilities and 4 Ways to Protect Your WordPress Site

Running a self-hosted WordPress website is not as easy as advertised, yet it can be done with the right tools and knowledge. You need to take care of hosting tasks, like choosing a host and making sure your site loads smoothly. You then need to design the site, using themes and plugins in a way that ensures positive user experience.  You also need to create and add content on a regular basis. These are just a few basic tasks that many site owners, admins, and managers need to take care of. Despite the amount of work required, WordPress is a powerful CMS that powers 35% of websites across the globe.  WordPress provides many advantages, amongst these are its open source nature, the huge community of contributors, and the massive marketplace dedicated to WordPress services and products. The platform itself is offered free, and what you need to pay for is another infrastructure. This model enables businesses to grow at scale, add features as needed, and build affordable yet powerful websites for a wide range of purposes.  Like most websites and online systems, WordPress is vulnerable to attacks. While WordPress comes with many features and capabilities, it does not come with in-built security features. You need to install plugins, integrate with security tools, and monitor continually. In this article, you will learn what security vulnerabilities are, and how attackers use these to hack into WordPress sites. You will also learn what the top WordPress security vulnerabilities are, and how to protect your WordPress site against them. What Security Vulnerabilities are and Why You Should Care Security vulnerabilities are unprotected areas of your site or site host that attackers can exploit to steal your data, modify your site, or otherwise cause damage. These vulnerabilities often exist due to insecure plugins that you may add to your site, lack of control over visitor interactions, or failure to regularly update plugins. While you may think that attackers would have no interest in your site, attacks happen regularly to every type of site, regardless of size or traffic. In fact, Wordfence researchers have found that more than 90,000 attacks against WordPress sites occur every minute.  Attackers value user data that your site contains and the site’s access to visitors. For example, a successful attack may allow an attacker to plant a malicious script on your site. Then, when users visit your site, that script runs and enables attackers to steal user passwords or gain access to webcams. Top WordPress Security Vulnerabilities and How to Overcome Them To protect your site and your visitors, it helps to understand what type of vulnerabilities you may be exposed to. Below are some of the most common vulnerabilities that site owners face and some suggestions on how to manage these risks.  Insecure WordPress logins Your WordPress login is a valuable target for attackers because it provides access to your site administration dashboard. If attackers can gain access to your login credentials they will have full control over your site. An insecure or weak administrative password provides easy entry for attackers.  Weak passwords are passwords that can be easily guessed or uncovered through brute force attacks. Brute force attacks are attacks that keep trying different password and username combinations until access is gained. These attacks are possible because WordPress doesn’t limit the number of login attempts an attacker can make. To prevent these attacks, it’s important to:  Use a secure password and change it periodically. Secure passwords are typically passwords that are:  eight or more characters and a combination of uppercase and lowercase letters, numbers, and special characters  The easiest way to ensure you have a secure password is to use a password generator such as the one provided in Google Chrome browsers. Enable two-factor authentication. Two-factor authentication requires you to correctly enter your username and password. Then a code is sent to your email or a personal device, such as a mobile phone. Once you provide this code you are allowed to finish logging into your account. Two-factor authentication can help ensure that even if an attacker steals your login information, they are not able to access your account. 2. Outdated themes and plugins Any theme, plugin, or application that you add to your site may introduce vulnerabilities. If attackers discover these vulnerabilities they can exploit these weak spots to gain access to your site and users.  After plugins, themes, and applications are released, developers often continue working on these components. For example, adding new features, fixing bugs, or patching security issues. If you do not keep your various components up-to-date, you miss out on these improvements and may leave vulnerabilities exposed.  To avoid this, it is important that you:  Keep track of current versions of your components and that you are aware when vulnerabilities have been reported. To remain up-to-date, you should periodically check for new versions or patches. If you can enable automatic updates for components you should. ResellerClub’s WordPress Hosting provides automatic WordPress updates, making it easier to stay up-to-date. If automatic updates aren’t available, you need to use a different method of alerting yourself to possible threats. One way is to monitor a vulnerability database. Vulnerability databases are listings of known vulnerabilities and include information about what components are affected and how to fix the vulnerability. These databases can help you ensure that you are aware of any known vulnerabilities regardless of whether an update is currently available.  3. Incorrect WordPress permissions When you create your WordPress site, you create an administrator account, and you may also create user accounts. For example, if you have a team of people who are working on your site or if you have a subscription service. Each of these accounts has a set of permissions assigned to them that determines what a user can do on your site.  When setting these permissions it is important that you only allow users as much ability as they need. For example, you don’t want your subscribers to be able to edit posts or your editors to be able to change site settings.  Roles in WordPress are as follows, from most to least permissions: Administrator—can fully control your site.  Editor—can modify and publish site posts. Author— can modify and publish their own posts. Contributor—can create drafts of posts. Subscriber—can only modify their profile. To ensure that you are assigning permissions correctly, make sure that you place users in the lowest possible role you can. You can always change their role later if you find that the current one isn’t high enough. However, it is hard to undo the damage caused by users with high level permissions.  4. Running your website on HTTPS Hypertext Transport Protocol (HTTP) is the method used to connect your site to your user’s browser. If your full site address starts with http:// then you are using an HTTP connection. This connection is available to any user and does not require any sort of authentication to use.  Because HTTP connections are not protected in any way, attackers can intercept requests made by users visiting your site. For example, if a user clicks a link on your page, a request is sent to your web server for that page. If an attacker intercepts and modifies this request, they can send your user to a different page entirely.  To prevent attackers from manipulating user or server requests: Enable HTTPS. HTTPS is a modification of HTTP that includes security features for encrypting or hiding the information that is being sent in a request. This encryption prevents attackers from reading or modifying data and ensures that only your web server and the browser making the request have access.  HTTPS is especially important if you are running an eCommerce site. Many users are unwilling to make purchases from a site that is not using HTTPS because they don’t want to risk having their credit card or other payment information stolen. Conclusion In simple words, vulnerabilities are anything that hackers can use to breach your site. There are two types of vulnerabilities: those created by authorized users (like site owners and users) and those created by unauthorized users (like hackers).  Vulnerabilities created by authorized users are typical mistakes such as code errors, misconfigured plugins, insecure themes, weak authentication, etc. When hackers create vulnerabilities, they use techniques that enable them to inject malicious code into your site or eavesdrop on your communications. Top WordPress security vulnerabilities include insecure WordPress logins, outdated themes and plugins, incorrect permissions, and using HTTP instead of HTTPS. The bad news is that there are hundreds and thousands of vulnerabilities out there because human error is a fact and hackers always hack. The good news is that you can avoid many issues by following the practices mentioned above. To know more about WordPress CMS, hosting and features of WordPress, read more from our WordPress Blogs Category.   .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Security Vulnerabilities and 4 Ways to Protect Your WordPress Site appeared first on ResellerClub Blog.

.STORE: Unlock Business Potential This Lockdown

If the COVID-19 crisis has taught us anything, it’s that the Internet is King. I’m sitting at home, writing this blog which I will upload soon, exactly as I would’ve done if I were sitting at my office desk. I take all my meeting appointments exactly as I would’ve done at work (only, virtually, this time). We’ve been fortunate enough to have the option to work from home and keep our business going, thanks to the Internet. While the world wide web has been around for 30 years, the COVID-19 crisis has catapulted the dependence on digital. I have a few predictions for life post the lockdown (or as I like to call it, ‘the after-life’): Many companies will shift to a work-from-home model, saving commute time and office rent More will seek out online classes, online certifications (major educational institutions like Harvard, MIT & Stanford are offering online courses that you can take, at home, from another part of the world) Online businesses are going to sprout in every industry (Online dance classes? Yes, please. Online baking? You bet.) E-commerce will see a boom (a demand not just for clothes, makeup and mobile phones, but daily groceries, meats, vegetables, medicines and more). So, what better time than now to invest in .STORE domain names? Your customers are going to want to capitalize on the demand in these times, especially in the e-commerce industry. .STORE fits bang at the centre of this dynamic.  Who is .STORE for? Some of the biggest brands are already on the .STORE domain. .STORE is for: Fortune 500 companies Artists who want to sell online Huge clothing, books, gadget retailers Amazon.store Fashion brands Jimmychoo.store Sport brands Nike.store While it  is valid for the industries mentioned above, it is even more essential today for: Grocery stores (think: the mom & pop shop across the street) Chemists (to be able to serve customers who need to order online and can’t leave home) Cold storage for meats Vegetable vendors Supermarkets In this lockdown period, I haven’t been out of my house in 60 days. Luckily for me, I simply pick up my phone, place an order online and my local supermarket delivers my groceries at home.  Why choose .STORE? Think of www.medicines.store and www.groceries.store. Doesn’t that website address stay with you? A .STORE domain name is/has: Relevant Memorable  High recall value So, let your customers take their business to the world. Help your local supermarket or your local dance classes get online and run their business. A .STORE domain is for anyone and everyone who provides a service, a product, a subscription online, anything.  Buy .STORE domains at a price of just x today and resell it for a profit! Read more articles from our Domains category. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post .STORE: Unlock Business Potential This Lockdown appeared first on ResellerClub Blog.

How to Migrate WordPress From Localhost to Live Server

Great, you are done developing and testing your WordPress website on your local setup. You have ironed out all the problems and are happy with the results.  What next? The next step is to make it live, so your users can get to it.  The big question is, ‘How do you go about migrating your WordPress site from your localhost to the live server?’ Well, that is what this article is all about. We will cover two ways to help you publish your WordPress website: Using a plugin  Manually We recommend the first method as it is easy for both techies and the not-so-tech-savvy. Also, this method works seamlessly for all hosting providers. However, do go through the manual method as well, in case the plugin fails (for whatever reason) or you want tighter control of all the aspects of migration. Let us jump right in. Migrating WordPress site to live server from a localhost While we are going to use the Duplicator plugin for this article, you can use any other suitable plugin. Here are a few that you could consider: All-in-One WP migration UpdraftPlus WordPress Backup Plugin Migrate Guru WP Migrate DB BackupBuddy VaultPress Step 1: Install and activate the Duplicator Plugin on the localhost Start by installing and activating the Duplicator plugin on the WordPress site hosted on the localhost.  Navigate to ‘Add Plugins’ and search for ‘Duplicator’. Once you find it, click on ‘Install Now’ Do not forget to activate the plugin after installation completes. Step 2: Create a package Package here refers to two files: a zipped archive of your website and an installer.php file to install the archive contents on the live server. To get these files generated, you first need to create a package.  On the left, navigate to the Duplicator menu on the menu bar, and click the Packages submenu. Next, click on the ‘Create New’ button that shows up on the right-hand corner of the screen. Fill in the package name and press ‘Next’ on the next screen. Once the scanning is complete, you will see a screen with a ‘Build’ button at the bottom. Click it to start building the package. The building may take some time. Once completed, it will create a zipped archive that contains your website’s content, plugins, themes, database and all the WordPress files. Once the Duplicator plugin has built the package, you will be presented with a screen that allows you to download the generated files to your computer. You can choose to download the Archive and Installer separately, or together, by using the ‘One Click Download’ option. Step 3: Use an FTP client to transfer the Archive (ZIP) and installer.php to the live server Once you have the generated archive and installer.php, you need to transfer these files to the live server where they can be used to prepare a WordPress installation for your live website. You can use any FTP (File Transfer Protocol) client for this purpose – we prefer FileZilla as it is free and the most popular one out there. FileZilla also allows you the option to use SFTP (Secure FTP) to transfer your files over a secure connection.  Enter the hostname and FTP/SFTP credentials of your live server to make a live connection. Upload the Archive and installer.php to the root web folder (usually public_html) on your live server (you will find these files in the location you downloaded them to in the previous step) Step 4: Run installer.php on the Live Server Now that you have the required files on the live server, it is time to execute installer.php. Point your browser to http://<yourdomainname>/installer.php. This will launch the Duplicator installer. Simply click on ‘Next’ and keep moving. https://theme-fusion.com/wp-content/uploads/2018/10/doc_duplicator_deploy_step1.jpg NOTE: Before moving to the next step, you may want to remove the previous data (if any) from the live server database. You can use the Database Manager to do this. This will reduce the chances of any leftover data causing any kind of issue later. The next step will ask for your database credentials. Fill in the required information and click on ‘Next’. https://theme-fusion.com/wp-content/uploads/2018/10/doc_duplicator_deploy_step2_options-1200×1037.jpg Step 5: Update site data and test  live website Confirm the settings on the next screen and click on ‘Next’. https://theme-fusion.com/wp-content/uploads/2018/10/doc_duplicator_deploy_step3_update_data-1200×1033.jpg Click the ‘Admin Login’ button on the ‘Test’ screen and your familiar wp-login will popup.  Login and navigate through the site and ensure everything is as you want. https://theme-fusion.com/wp-content/uploads/2018/10/doc_duplicator_deploy_step4_test_site-1200×784.jpg Note: To keep your website secure, deactivate the plugins you do not need (including the Duplicator plugin). Congratulations! You have successfully transferred WordPress site from localhost to server, with the plugin handling all the complexities of the process.  Migrate WordPress site to the live server manually In Migration of WordPress manually, you can use different tools to export database files from local setup and import it to live server as well there are also FTP clients, cPanel to transfer WP files. Step 1: Transfer WordPress Files to the live server Use any FTP client; go to the root folder of your WordPress installation on your local server. Connect to your live server and upload all the contained files to the public_html directory of your domain directory. Using cPanel to achieve the same is also perfectly fine. Step 2: Export the local database Using the phpMyAdmin on your local server, select your WordPress database on the left and use the top menu bar to navigate to Export. Quick Export Method, and click on ‘Go’. This will create a ‘.sql’ file in your download file, containing the commands for your exported database. You can also choose to export to an archive file instead of creating an SQL file. Step 3: Import the database on the live server You can either use the phpMyAdmin interface or Database Manager. Import the DB file you generated in the previous step to the live server database. Make sure the newly created database has the needed privileges for the DB user. https://www.wpblog.com/wp-content/uploads/2019/10/17.png Step 4: Update the values for siteurl, home and blog name options  Navigate to the wp_options table, and click on ‘Select Data’ You need to change the values of siteurl, home and blog name to your website’s URL. https://www.wpblog.com/wp-content/uploads/2019/10/22-1.png Step 5: Update your wp-config.php Once you are done setting up the DB and getting all your files to the live server, you may need to change some settings on the wp-config.php to match them with your database. Verify these settings: define(‘DB_NAME’, ‘database name’); define(‘DB_USER’, ‘database user’); define(‘DB_PASSWORD’, ‘database_password’); define(‘DB_HOST’, ‘server name holding your database (usually localhost)’); Step 6: Activate your SSL certificate on the live server Finally, protect your live WordPress website with your SSL certificate. (assuming you have already installed it on the live server). ​Introduce these two lines in wp-config.php just above the line that​ reads ‘/* Tdefine(‘FORCE_SSL’, true); define(‘FORCE_SSL_ADMIN’,true); That’s it. You now know of two ways to migrate WordPress from localhost to server. Choose a plugin to make things easier. Or, use the manual method if you want more control over the steps. You are now ready to showcase your WordPress website to the world. To know more about WordPress CMS, hosting and features of WordPress, read more from our WordPress Blogs Category.   .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Migrate WordPress From Localhost to Live Server appeared first on ResellerClub Blog.

How to Migrate WordPress From Localhost to Live Server

Great, you are done developing and testing your WordPress website on your local setup. You have ironed out all the problems and are happy with the results.  What next? The next step is to make it live, so your users can get to it.  The big question is, ‘How do you go about migrating your WordPress site from your localhost to the live server?’ Well, that is what this article is all about. We will cover two ways to help you publish your WordPress website: Using a plugin  Manually We recommend the first method as it is easy for both techies and the not-so-tech-savvy. Also, this method works seamlessly for all hosting providers. However, do go through the manual method as well, in case the plugin fails (for whatever reason) or you want tighter control of all the aspects of  migration. Let us jump right in. Migrating WordPress site to live server from a localhost While we are going to use the Duplicator plugin for this article, you can  use any other suitable plugin. Here are a few that you could consider: All-in-One WP migration UpdraftPlus WordPress Backup Plugin Migrate Guru WP Migrate DB BackupBuddy VaultPress Step 1: Install and activate the Duplicator Plugin on the localhost Start by installing and activating the Duplicator plugin on the WordPress site hosted on the localhost.  Navigate to ‘Add Plugins’ and search for ‘Duplicator’. Once you find it, click on ‘Install Now’ Do not forget to activate the plugin after installation completes. Step 2: Create a package Package here refers to two files: a zipped archive of your website and an installer.php file to install the archive contents on the live server. To get these files generated, you first need to create a package.  On the left, navigate to the Duplicator menu on the menu bar,and click the Packages submenu. Next, click on the ‘Create New’ button that shows up on the right hand corner of the screen. Fill in the package name and press ‘Next’ on the next screen. Once the scanning is complete, you will see a screen with a ‘Build’ button at the bottom. Click it to start building the package. The building may take some time. Once completed, it will create a zipped archive that contains your website’s content, plugins, themes, database and all the WordPress files. Once the Duplicator plugin has built the package, you will be presented with a screen that allows you to download the generated files to your computer. You can choose to download the Archive and Installer separately, or together, by using the ‘One Click Download’ option. Step 3: Use an FTP client to transfer the Archive (ZIP) and installer.php to the live server Once you have the generated archive and installer.php, you need to transfer these files to the live server where they can be used to prepare a WordPress installation for your live website. You can use any FTP (File Transfer Protocol) client for this purpose – we prefer FileZilla as it is free and the most popular one out there. FileZilla also allows you the option to use SFTP (Secure FTP) to transfer your files over a secure connection.  Enter the hostname and FTP/SFTP credentials of your live server to make a live connection. Upload the Archive and installer.php to the root web folder (usually public_html) on your live server (you will find these files in the location you downloaded them to in the previous step) Step 4: Run installer.php on the Live Server Now that you have the required files on the live server, it is time to execute installer.php. Point your browser to http://<yourdomainname>/installer.php. This will launch the Duplicator installer. Simply click on ‘Next and keep moving. NOTE: Before moving to the next step, you may want to remove the previous data (if any) from the live server database. You can use the Database Manager to do this. This will reduce the chances of any leftover data causing any kind of issue later. The next step will ask for your database credentials. Fill in the required information and click on ‘Next’. Step 5: Update site data and test  live website Confirm the settings on the next screen and click on ‘Next’. Click the ‘Admin Login’  button on the ‘Test’ screen and your familiar wp-login will popup.  Login and navigate through the site and ensure everything is as you want. Note: To keep your website secure, deactivate the plugins you do not need (including the Duplicator plugin). Congratulations! You have successfully transferred WordPress site from localhost to server, with the plugin handling all  the complexities of the process.  Migrate WordPress site to the live server manually In Migration of WordPress manually, you can use different tools to export database files from local setup and import it to live server as well there are also FTP clients, cPanel to transfer WP files. Step 1: Transfer WordPress Files to the live server Use any FTP client; go to the root folder of your WordPress installation on your local server. Connect to your live server and upload all the contained files to the public_html directory of your domain directory. Using cPanel to achieve the same is also perfectly fine. Step 2: Export the local database Using the phpMyAdmin on your local server, select your WordPress database on the left and use the top menu bar to navigate to Export.Quick Export Method, and click on ‘Go’. This will create a ‘.sql’ file in your download file, containing the commands for your exported database. You can also choose to export to an archive file instead of creating an SQL file. Step 3: Import the database on the live server You can either use the phpMyAdmin interface or Database Manager. Import the DB file you generated in the previous step to the live server database. Make sure the newly created database has the needed privileges for the DB user. https://www.wpblog.com/wp-content/uploads/2019/10/17.png Step 4: Update the values for siteurl, home and blog name options  Navigate to the wp_options table, and click on ‘Select Data’ You need to change the values of siteurl, home and blog name to your website’s URL. https://www.wpblog.com/wp-content/uploads/2019/10/22-1.png Step 5: Update your wp-config.php Once you are done setting up the DB and getting all your files to the live server, you may need to change some settings on the wp-config.php to match them with your database. Verify these settings: define(‘DB_NAME’, ‘database name’); define(‘DB_USER’, ‘database user’); define(‘DB_PASSWORD’, ‘database_password’); define(‘DB_HOST’, ‘server name holding your database (usually localhost)’); Step 6: Activate your SSL certificate on the live server Finally, protect your live WordPress website with your SSL certificate. (assuming you have already installed it on the live server). ​Introduce these two lines in wp-config.php just above the line that​ reads ‘/* Tdefine(‘FORCE_SSL’, true); define(‘FORCE_SSL_ADMIN’,true); That’s it. You now know of two ways to migrate WordPress from localhost to server. Choose a plugin to make things easier. Or, use the manual method if you want more control over the steps. You are now ready to showcase your WordPress website to the world. To know more about WordPress CMS, hosting and features of WordPress, read more from our WordPress Blogs Category.   .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Migrate WordPress From Localhost to Live Server appeared first on ResellerClub Blog.

How Email Hosting Works and Why You Need It

Imagine this — You open your email inbox and are (un)welcomed by numerous emails. You recognize some, but some seem unknown, vague, and even malicious. There’s an email from sam1223@gmail.com  that is confirming an order you may have placed and there’s another email from abc@furniturecentral.com that too claims to be about an order you placed.  Without even opening the email you know whether or not you placed an order from ‘Furniture Central’, but can you be so sure about a random email from a Gmail account — you’re most likely to delete or ignore that without even opening it.  If you’re wondering how does email hosting work, that’s just one of the many benefits — it raises brand recall.  So, what is email hosting?  Simply put, it is a service that allows you to send, store, and receive emails on the server, provided by a professional hosting provider. Unlike free email service providers, such as Gmail, Yahoo and more, with an email hosting service you can set up a professional email address that incorporates your domain name. For example, if you run an e-commerce store, www.furniturecentral.com, your email address can be customerservice@furniturecentral.com.  That said, apart from creating a strong brand recall, email hosting allows you to create a stronger brand identity, improves business scalability, boosts email security, allows better integration with other necessary tools, and many more benefits come in with professional email hosting.  How does email hosting work With email hosting, you don’t just get a server to host your emails but also bring in additional solutions to better scale your business. These solutions include features that enable secure authentication, re-routing and replication of your emails, management of user domain names, and more.   An email service provider provides you with a server that acts as a trusted link between your email server and the receiver’s email server. When you send an email, it gets routed between the two servers, to ensure smooth delivery and transportation of your email. This adds greater security to your emails, thus eliminating the risks of spam and viruses. With email hosting, you have an added layer of security when sending sensitive information over emails, minimizing the risk of data breaches, or theft. Professional email servers are equipped with industry encryption, ensuring the transfer of data is completely encrypted and an unauthorized party cannot access it. Additionally, with professional email hosting, you can always rely on better uptime. You can avoid critical communication errors, and communicate in a quick and timely manner. This is increasingly important for businesses who may regularly send and receive communication from customers that require immediate attention.  Why Does Your Business Need Email Hosting? When you think about email hosting there are two critical factors to consider: Brand Identity and Security.  Building a strong brand identity is critical to making an impact in this fast-growing digital world. With almost all industries and businesses going digital, it takes more than just great products and services to get noticed. Customers trust brands they recognize and resonate with. With email hosting, you can create a professional and recognizable impact, from the word go!  More importantly, customers value security and more importantly value brands that offer complete security. Email communication has taken over many traditional forms of communication, and as a business, you want to ensure it remains safe and secure, no matter how sensitive the information being communicated may be. This helps you build credibility and reliability for your business. Email encryption, offered by professional email service providers, ensures that all data communicated through emails stay secure and cannot be accessed by unauthorised parties.  Ready to get enterprise email hosting for your business? ResellerClub offers different email hosting plans, to match individual needs. Get great storage, security, mobile-friendly solutions, and much more.  Make an Impact With Professional Email Hosting With email hosting you can stay connected with your customers, clients, employees and any professional network — no matter where you are. You can be sure of safe and secure communication.  It will make it easy for your email receivers to recognize you in their inbox, and build a brand recall that builds credibility.  With email hosting, you make that perfect ‘first impression’ that lasts. Choose an email service provider that understands your needs, and provides you with a solution that allows you to communicate, grow and succeed.  To know more about the latest updates, and learn about all things Hosting, read more from our Hosting Blogs Category.   .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How Email Hosting Works and Why You Need It appeared first on ResellerClub Blog.

Here’s How To Step Up Your Product Videos Game, Step by Step

If content is king, then there is a new heir to the throne – Video. Video has outperformed other forms of content in capturing people’s attention and gaining their trust. Its reign might have just begun, but its achievement is already phenomenal. Consumers have made their choice —  72% of them prefer videos to text while searching for a product and 84% of them buy only after watching a product video.  In e-commerce, videos help products gain exposure. Videos also help consumers experience the product before buying. Simply put, today, you can’t ignore this marketing behemoth.  That said; let’s find out how to increase eCommerce conversions using product videos.  Product Unboxing Videos Making unboxing videos is such a simple (and obvious) idea, but most brands overlook its potential. For a second, go back in time and think of the bubbling excitement and anticipation you felt when opening a gift. Product unboxing videos work because they recreate this childhood emotion in the consumers.  Brands can improve the effectiveness of unboxing videos by sharing videos of real customers. The concept behind an unboxing video is straightforward. Users open the product package, describe each item in the box, and give a brief explanation of the item’s purpose and function.  Unboxing videos have been around since the launch of YouTube. They have gained prominence, so much so, YouTube witnesses posting of more than 90,000 unboxing videos every month. According to the ThinkWithGoogle website, 62% of consumers view unboxing videos to research a product.  How Do Unboxing Videos Increase eCommerce Conversions? Emotions are contagious. Seeing a customer unbox a product with excitement and anticipation invokes similar emotions in the viewers. This subconscious mirroring of emotions makes the viewers feel they are close to the product and using it themselves. For digital products or services, these can be replaced by videos which show the customer using the service, with a focus on the emotions of the user and the benefits offered by the service. An unboxing video is the next best thing to visiting a brick-and-mortar store to see the actual contents of a  boxed product. Unboxing videos reassure the prospective customer that he or she is making the right choice. These videos also speed up the buying decision by removing most of the doubts in a customer’s mind.  Product Explainer Videos While product unboxing videos touch the surface and describe the items in a package, explainer videos go a step further. These videos are in-depth guides to the features and benefits of a product or service. Consumers prefer videos, and a short and slick video is more engaging and effective. Users who have a fair bit of explaining to do about a complex product can split the content into two or more short videos. Editing a video to give it a professional look won’t cost much. Nowadays, no one reads lengthy product descriptions or user manuals. People prefer explainer videos that show the product in a close-up view and from different angles. E-commerce brands must use these videos because 96% of people watch explainer videos to understand products. Dropbox is a pioneer in using explainer videos to expand its customer base. In 2009, the company introduced explainer videos of their service that increased their conversion by 10%. The explainer videos campaign added 10 million customers and earned Dropbox an extra $48,000,000 in revenues.  How Do Explainer Videos Increase eCommerce Conversions? Explainer videos do what videos do best – grab the viewer’s attention and make them listen. Consumers researching many brands hate reading similar descriptions and features again and again. A creative explainer video will engage and convert viewers into buyers.  Many of us have the innate need to try on the clothes or take a new car for a test drive before buying. Testing assures us that the product works. In e-commerce, we see others explain, show and test the product. Explainer videos increase trust and reduce doubts in the minds of the buyers.  Some customers put off the buying decision because they are unsure how a product solves the problem(s) they are facing. Explainer videos that use a problem-solution approach remove this impediment to increasing sales. Explainer videos are better than buyer’s guides in removing doubts in customer’s minds. Product ‘How-To’ Videos As opposed to explainer videos which are 100% created using computer generated and animated graphics, product ‘how-to’ videos will feature real actors that your clients can relate to better, How-To videos are a powerful tool to motivate prospective customers to make the buying decision. Research data shows that around 97% of video marketers believe that product videos help consumers understand a product or service.  How-to videos are effective because they show consumers how the product works and how to use it. Furthermore, if the consumer has decided to buy, checking the how-to videos will give the satisfaction of making the right call. For the web hosting and domain industry screen recording based ‘How To’ videos work great, as they walk the customer through the process, step by step. With these types of services being highly technical most of the time, an in-depth walkthrough tutorial works great. The product demo or how-to videos use the old ‘show, don’t tell’ approach. These videos don’t stop at talking about the product and explaining the features; they go a step further and show the product in action — speeding up their buying decision.  How Do How-To Videos Increase eCommerce Conversions? Product ‘how-to’ videos hosted by a person with the same personality as that of the target audience generates a feeling of empathy and reliability in the viewers. Such videos connect with the audience and make the experience impactful and memorable.  A video on ‘how the email forwarders work’ would be more believable and effective if it’s filmed over the shoulder of a user actually doing the email forwarding and then testing it live to demonstrate it works. So, showcasing a product in real situations will not only help better understand a product but also build trust. Product Review and Testimonial Videos Displaying user-generated product videos on the landing page is a great way to earn the trust of prospective customers. Plus, according to Bazaarvoice, these videos can increase conversions. According to a study, e-commerce stores can expect a 10% increase in sales by including one user-generated product video. The percentage of sales shoots up to 44% if the website contains 200 or more review videos.  Source: Bazaarvoice Bazaarvoice analyzed 35 billion product pages and 57 million reviews. The outcome of their study showed that reviews set off a chain reaction among review video creators. The use of product reviews, apart from increased traffic and conversions, also encouraged the creation of more product reviews.  Bear in mind that the reviews must be user-generated and genuine. Customers can spot a fake review a mile away.  How Do Review and Testimonial Videos Increase eCommerce Conversions? Review videos give the viewers the much needed human connection to the product. For prospective customers, it becomes easier to decide when they see others using, explaining, and enjoying the product.  Every customer has his or her own opinion about a product. Prospective customers can gain new insight into the usefulness of a product or service by watching testimonial videos.  Video testimonials are far more engaging than text reviews. Seeing the reviewer smile or exhibit other positive emotions encourages prospective customers to buy the product. Product ‘Lifehack’ Videos Product tips or lifehack videos are becoming extensively popular among the masses. They are different, useful, and entertaining. Lifehack videos teach viewers many methods of using a product that customers were unaware of before.  Lifehack videos also aid other marketing efforts such as increasing social media shares and organically growing an email list. The videos are usually short and simple; hence, generate plenty of links, shares, and comments on social media. They are more likely to go viral on Instagram, Facebook, and other social media networks.  How Do Lifehack Videos Increase eCommerce Conversions? When customers see more uses for a product; uses they were unaware of, then chances of a sale increase.  In lifehack videos, the prospective customers are watching the product in action. This increases the trust and credibility factor, thereby speeding up the decision making process. Other Innovative Ways of Using Product Videos to Increase eCommerce Conversions Live Link Videos, a new technology created by FlipSeek, allows brands to add hotspots into their product videos. Clicking a hotspot will add the product or accessory to the customer’s shopping cart. Some user-generated videos contain small thumbnails of the product on the left or right side of the video screen. Viewers can click on the thumbnail to buy the product.   Making the video interactive will get the customer involved and increase the chances of the video going viral. The ‘I Surf Because’ campaign by Billabong allows viewers to add a short statement into a video and share it with their friends.  More than half of the video marketers believe personalized content will generate more leads and 72% of consumers prefer only personalized content. E-commerce brands can create personalized videos for their target audience in different localities. To personalize the videos, the brands can focus on locations, languages, age, weather, etc.  Final Thoughts Videos are already popular. But, they are still under-utilized and no way employed to their full potential. In e-commerce, product videos have already proved their mettle. Product videos have overshadowed images and text content. Videos are better at engaging and entertaining the viewers, and in educating and converting viewers into buyers. So, if you want to increase sales, regardless of the size of the e-commerce business, make product videos an essential part of your marketing strategy. Use these product video tips to give prospective customers a deeper understanding of the product. To know more about the latest tips and trends in marketing to up your business game, read more from our Marketing Blogs Category.      .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Here’s How To Step Up Your Product Videos Game, Step by Step appeared first on ResellerClub Blog.

Web Pro in Focus: Double Focus

We, at ResellerClub, have always spoken gladly and wholeheartedly about our customers purely because of how proud their journeys make us feel. Having empowered over 200,000+ resellers and web pros across the globe, we only feel contentment when we look at our customers’ journeys in retrospect.  One such web pro that makes us extremely proud is Double Focus, who we’ve been working with them since last year. We spoke to the founder of Double Focus, Kannan, where he told us all about their experience of working with ResellerClub. Read on to know what Kannan has to say.   Company Name: DOUBLE FOCUS Company Logo: We spoke to:  Kannan Website Link: http://doublefocus.net/ Favourite Control Panel Feature: No particular favourite  I Choose Resellerclub Because: We believe that the relationship we have with ResellerClub is a two-way relationship. We have a lot of trust in ResellerClub and thus we can transfer this trust to the end customer. It is a service industry and so it is a chain-reaction. Q1. When did you enter the Web Services Industry and where do you see your business going? We started in 1999 and at that time we were with another brand. It’s been a good 20 years. Going forward our goal is to increase our client base. We are focussing on the hospitality industry – getting their payment gateways integrated and so on.  Q2. What do you think is your secret to success and why do Customers prefer DoubleFocus? Clients prefer DoubleFocus as it is a one-stop-shop for all their needs. It works as a hub for e-commerce, domains, hosting, website designing, payment gateway integrations, etc. all in one single place. Also, we provide quality support which helps the clients a lot in their time of need.  Q3. Tell us a little about doing business in India/UK. What are the most unique aspects of the market? We are based out of India and 90% of our clients too are based out of India. However, we do have a few clients in the UAE Q4. Is there any advice that you’d like to give others that are still learning the ropes in the Industry? When someone is starting their business, it can be quite confusing as there are a lot of companies and freelancers in the industry. One should properly analyse the companies offering these services, competitors and offer the right service at the right time. If this is provided, customers will come back. Customer Satisfaction should be the main focus. Starting off in this industry does not require a huge investment. You can start small and build gradually.  Q5.  You have been with ResellerClub since last year. What do you think has changed over the years? I joined ResellerClub over a year back, and since the time I have joined, I am very happy with the hosting and the services offered. There is constant support and good help from the Account Managers. Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business? I started back in 1999 with a single person and a rental computer. We slowly entered the web designing space working late at night due to slow network and connectivity issues. Gradually we moved to better technologies, creating a portfolio of clients between 1999-2005.  By 2008, we were a big team. Recently, we moved to the hospitality industry. Our role is to analyse the entire hotel’s marketing requirement, dive into its history and also offer virtual 360-degree photography and website development. Furthermore, we help them with a booking engine and setting up payment gateways. We have quite a few reputed hotels as our clients.  Q7.  Have you tried using the ResellerClub Mobile App? If yes, how has your experience been?  I have downloaded the app, however, owing to the nature of our business we prefer to use the desktop website instead. Q8.  The recent COVID-19 pandemic has changed the ways businesses operate. Are you running your business remotely? If yes, how has your experience been thus far? My entire team is working from home currently, we coordinate through WhatsApp and Zoom calls. But it is quite hard to manage time schedules of individual employees. Businesses, in general, are also down, so it is affecting productivity. Q9.  Are there any challenges you are facing while serving your customers? If yes, how are you overcoming them?  Most of our customers are from the hospitality and tourism industry. So this has affected the business as payments are being deferred as this industry is affected. We are constantly speaking to the clients and trying to empathise with them while at the same time trying to find ways to assist them. Providing discounts and temporary credit so that their orders don’t expire. This requires a lot of convincing from our end. We need to present the clients with more offers and benefits to sustain them. Q10.  What are your learnings when it comes to your interaction with your customers while working remotely?  We need to be empathetic to the customers and ask them to renew their packages, send reminder emails etc. constantly. We hope things will be better as the economy opens and business gets back to normal slowly. That’s all from our chat with DoubleFocus. Thank you for reading through this post and also, a big shout out to Kannanfor patiently answering our questions. We also wish Team DoubleFocus all the best wishes and hope their business starts functioning smoothly soon!  Find Double Focus on Social Media here: .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Web Pro in Focus: Double Focus appeared first on ResellerClub Blog.

How to Leverage Tech to Streamline Your Content Marketing Efforts

According to a report by the Content Marketing Institute (CMI), 86% of content marketers leverage content marketing to market their brands. After all, content is the perfect medium to reach consumers. It’s still the king. That said, today’s content marketing campaigns are no easy feat (think: research, strategy, execution, optimization, etc.), especially with today’s empowered consumers. For this reason, it’s important to streamline and optimize your campaigns so they are fast, efficient and generate a bigger impact with the target market. This is where content tech comes in and helps with sleek execution. After all, employing the right mix of tech tools together with your strategy is important to reduce wastage and move the needle much faster in the long run. So in this article, I’ll break down the three fundamental steps you can take to streamline your content marketing through tech, and later, share expert recommendations on the tools you can use to make the process a success.  We’ll be covering the following points:  Why use tech to power your content marketing Step one: Identify your content marketing goals  Step two: Research and invest in the right tools  Step three: Measure your performance  Content marketing & tech: brands that are doing it right  Use technology to power and streamline Why use tech to power your content marketing The process of scaling up one’s business through strategically placed marketing efforts can be both time and energy-consuming.  Driving high traffic, ensuring consistency and coordinating team efforts are all common challenges.  On top of these challenges, there’s a lot of manual work involved (think: gathering data and email campaigns) as well. Source: Content Marketing Institute For this reason, it’s important to leverage tech as one of the key solutions to automate and innovate your campaigns and make them flow smoother.  The number of content marketers turning to tech have grown over the years. However, only 16% of respondents in a research conducted by CMI stated they have both identified the right tech and are using it to its potential. The problem here is not the lack of resources but the inability to identify which ones to use and how to leverage them. By eliminating the repetitive work through automation and aiding your content marketing campaign in its coordination and implementation stages, tech will bring you that much closer to achieving your goals.  While there are numerous marketing tools available to help you with each funnel stage in your campaign, it’s about finding the right ones that work for you.  To get you started, let’s go over the three steps you can take to do this.  How to leverage tech to streamline your content marketing efforts  Step one: Identify your content marketing goals  As a content marketer you want to increase the number of site visitors, convert as many of them into loyal customers, provide the ultimate customer experience, maximize conversion rates and, ultimately, the ROI.  However, vague goals can lead to incomplete plans of action that later fall apart in the execution stage.  This is why streamlining your content marketing efforts is important. By breaking down your plan into actionable and clear steps, you reduce the chances of mishaps and can smoothly implement your plans for better results. It all begins with your content marketing goals. If you know the ins-and-outs of your business, the industry you’re operating in and the customers you’re catering to, putting down your content marketing goals will be easy.  However, it’s important that your content marketing goals are fine-tuned to suit and help you meet your ultimate business goals. The SMART approach helps build a viable content marketing plan by making sure your goals integrate well with the objectives you set. SMART refers to a five-category checklist you can refer to as a guide to frame your content marketing objectives. To expand upon them, each letter represents an aspect that your goals should be designed around. Specific – There should be no room for misunderstanding. Your goal should be clear and sensible.  Measurable – Quantify your goals in order to be able to track your progress. For example, what percentage increase in organic traffic are you aiming for? What is your target customer base number? Achievable – Your goal needs to be grounded in reality and attainable. Consider your financial factors, the skills required and manpower to meet your goals. Relevant – Does your content marketing goal integrate with the bigger picture for your business? Is it worth the time and investment you’re putting in? Time-Bound – Every goal needs a deadline/target date so you know what you’re working toward and when to accomplish it by. A time-bound goal will help you prioritize your everyday tasks for your long-term goals.  For better understanding, here’s an example of applying the SMART framework to build a content marketing campaign. Let’s say, your  goal is to increase email signups: S: Increase the percentage of email signups. M: Boost email signups by 20% (from 1000/month to 1200/month) A: This is attainable because I have an existing organic traffic of 10,000/mo (0.012% conversion) R: This is relevant to my quarterly goal of increasing my email list. T: Increase the percentage of email signups by 20% each month for the next quarter. By formulating your content marketing goals alongside the SMART framework, you can make sure there is a clear and robust plan of action that everyone is on board with and understands.  This will ensure everyone is working together toward the same vision and will also lay the foundation down for other important decisions (think: the tools to use). To take goal-setting a step further, I recommend integrating the right tools.  Step two: Research and invest in the right tools  Finding the right tech tools that fit into your marketing plan and operations is a concern for most marketers.  Source: Content Marketing Institute Needs vary and so do the perfect tools to meet them.  So how do you find out what tools to best invest in to help meet your content marketing goals and make your campaign a flying success? It’s time for you to conduct some research.  Depending on your budget and the areas of your marketing campaign that you want to focus on, the tools you choose can vary. Source: Concured  Here are examples of three areas you can leverage content-related tools to make your life easier.  Area #1: Content campaign management Content automation in social media marketing has grown quite popular as a means of managing a content marketing campaign.  By using a tool like Hootsuite, for instance, to schedule and manage your posts, you can ensure your campaign runs smoothly and follows the timeline you had planned in advance for it.  Together with these efforts, providing visually stimulating content is a go-to move for lots of content marketers in their campaigns, for example through the creation of infographics.  Source: Venngage Spicing up your marketing campaign with these tools can go a long way.   Area #2: Content automation of low-impact tasks Did you know there are AI-driven software available that can help boost your customer service skills through a chatbot? Hours spent communicating and servicing customers can be cut down drastically by reducing manpower and re-focusing customer service reps’ efforts on other parts of the marketing campaign.  By automating repetitive tasks and freeing up time, creative efforts can be redirected to high-value areas.  Examples of other areas that can be streamlined through content automation include SEO optimization and target audience analytics.  Area #3: Content calendars and coordination Coordination struggles with your team regarding content production and consistency can also be addressed through tech apps catered toward ensuring high-quality communication with co-workers.  For example, through cloud-based platforms that enable remote working and the maintenance of resources in one shared area.  After choosing your preferred mix of tech tools, it’s time to start putting them into action. Step three: Measure your performance How can you tell the effectiveness of your content marketing campaign unless you dig deeper into your results and performance? Which content practices work best? What content generated the most engagement and why? What sales value does one content medium offer over another? Your performance measurement should rise above the basic quantitative to the fundamental values your customers attribute to your brand and how your content can best deliver those. Tech has also enabled the process of performance measurement. For example, AI provides analytics capabilities. Certain software can analyze your competitive positioning in the content space and identify the loopholes you should address in your marketing campaigns to move ahead.  Tech can help you scale your efforts by showing you the areas to focus on and the tools you can employ to maximize your productivity.  Once you track your performance and identify the metrics you want to improve on, you can continue to streamline your work efficiency as you’ll now focus on what actually moves the needle. And due to these insights, you’ll be able to set better content marketing goals by employing better tools and approaches to meet your objectives.  Content marketing Tech: Case’s from brands that are doing it right Using tech to revolutionize content marketing is something companies have already been focused on as part of their strategies, some more successful than others. Identifying the areas where tech is most suited in content marketing and applying it efficiently can take time but if done right, will bring out amazing results. For example, have a look at these companies and experts and how they used tech to transform their content marketing to greater heights.  Adobe’s Art Maker Series Adobe’s innovative approach to leveraging user-generated content for a content marketing campaign continues to be one of their most effective moves in the space. They identified what their content marketing goal was: to connect with their customers and engage them on a more personal level.  The ‘social media proof’ that results from this campaign can then be repurposed to boost their brand image. The tech they are using here to realize this strategy would be social media as a platform.  The design software company then invested (step two done right) in promoting a user-focused campaign called the Art Maker Series. The campaign invited designers and artists globally to create and share their art through the use of their favorite Adobe products like PhotoShop.  Source: Adobe Adobe then repurposed the content that was produced through customer reviews and product promotions, exhibiting their various service offerings through their own user’s results of the same. This was an innovative tactic that helped them to keep ahead of the competition while establishing the end goal of generating content buzz directly from the consumers themselves.  Leveraging social media platforms like Instagram where they spread the word about the campaign was an instrumental part of their content marketing campaign. Nick Malekos — Learn Worlds Nick Malekos, from the Business Development and Marketing team at LearnWorlds, believes that any content strategy, for software companies, in particular, should focus on three pillars: Relevancy, Product and Value. Relevancy focuses on your customers and SEO tactics. You want to attract the right readers and in order to do so, your piece should be relevant to attract the right target market.  Product is about how connected your content is to the product/service you sell. “That means how your product is the solution to the specific problem,” Nick elaborates. “Screenshots, examples and use cases work incredibly well here.” Finally, the entirety of your content piece should add Value at every step of the way. VValue is all about reader engagement and how they share and link back to your content.  “Here at LearnWorlds, we follow this strategy for our top content pieces, and it works like a charm,” Nick says, highlighting the success of their article on how to create an online school.  “This article is highly relevant to our audience, it showcases our product and adds value by addressing all steps in details and how can someone do this.”  The result?  Compared to their top visited articles, it has double the conversion rate from visitors to trials and brings consistently highly relevant traffic to their website. Tope Long — Biteable Tope Long from Biteable recommends two tools that have been effective in boosting his productivity. Firstly, Biteable itself!  Source: Biteable Biteable is an online video maker that puts the power of video in your hands.  “Regardless of budget and skills, it helps you create professional high-quality videos in minutes. That’s why Biteable is a delight for small businesses,” Tope says. Biteable has hundreds of free stock video/audio clips and images that are integrated into professionally designed templates to choose from. You can also add your own content to make your video unique, such as text, photos, colors, and sound.  Biteable provides options to create all kinds of videos, ranging from presentations and infographic videos to logo animations and ads.  It’s free to try it out for up to 10 video projects/month, this version allowing publishing your finished video to Facebook, Twitter and also embedding it on your website or blog.  The premium plan ($19/month) is required to remove the Biteable’s watermark, download your video, upload your own footage, and access to other exciting features. Like Chioma, Tope also recommends Time Doctor. He uses this application to track billing hours on his writing projects.  These brands and individuals are not the only ones reaping the benefits of partnering with tech to bring about positive results to their content marketing.  So why not go ahead and try it for yourself? You have a lot more to gain than lose from giving it a shot. Use technology to power and streamline Businesses spend a significant amount of time, money and work into perfecting their marketing strategies and getting their brand out there.  Content practices can make or break a brand. Everything from brand perception to customer loyalty and their experience can be affected by your content marketing strategy.  Knowing your brand’s strengths and combining human effort with tech capabilities can open new doors for your business and take your brand to greater heights.  So what are you waiting for?Start streamlining with tech.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How to Leverage Tech to Streamline Your Content Marketing Efforts appeared first on ResellerClub Blog.

New gTLD Report – April 2020

April might have passed in quarantine and lockdown amidst the COVID-19 pandemic yet it continued to sound promising when it came to the online industry! From .SITE claiming the top spot with a staggering 251% spike in its registrations to .XYZ and .SPACE retaining their third and fourth positions respectively, and with 365% hike in its registration count .TOP made it to the top 5 list for the first time since the start of 2020 during the month of April, all-in-all these new gTLDs continued to trend and make an impact. Along with this, .ICU witnessed a 90% jump in its registration numbers and can be attributed to the increase in the overall number of new gTLD registrations.  Let us now take a quick look at the top 15 new gTLDs that made it to the list in April.  New gTLD Report – April2020Infogram *Registration Numbers Facilitated by ResellerClub .SITE: With a leap of 251% in their total registration count, .SITE was able to secure the top spot in the top 15 new gTLD registrations in the month of April. This new gTLD was running at a promo price of $5.99 and the Global markets* can be credited for .SITE reaching the top position. .ONLINE: Priced at a promo price of $6.99 .ONLINE secured the second spot by grabbing a 14% share in the overall new gTLDs registered in April. The Global markets* can be credited for the maximum number of registrations.   .XYZ: .XYZ has held onto its third spot second time in a row on the trending new gTLD list. The discounted price of $0.99 has helped this new gTLD to score 8% of the overall new gTLD registrations with majority registration credited to the Global markets*. .SPACE: This new gTLD has consistently been able to retain its fourth spot in the new gTLD list. The promo price of $0.99 has aided .SPACE to jump its registration count by 54% in the month of April. The Global markets* can be credited with the maximum number of registrations. .TOP: .TOP was running at a price of $7.99 and was able to secure the fifth spot in the top 15 list for the first time in 2020. The new gTLD witnessed a humongous leap of 365% in its registration count. The China market can be credited for the increase in the registration numbers of .TOP. Apart from the top 5, .ICU and .STORE saw a spike of 90% and 34% in their registration numbers respectively in the month of April. Furthermore, .LIFE saw a jump of 31% in its overall registration count with maximum registrations credit to the Brazil market. Along with this, .LIFE, .LIVE .and .HOST each moved one position ahead in the month of April. Here’s a peek into the exciting domain promos we’ve got lined up for the month of May: Empower pet organisations this COVID – 19 to protect your furry friends with .PET domain name at just $4.99. Help give your customer’s business an inbox on the internet with a .EMAIL domain extension at just $2.99. Get the all-time trending domain extension .SPACE at just $0.99 for your customers! That’s all folks! Check out all our leading domain promos and help your customers get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there! Lastly, Stay Home, Stay Safe! If you would like to know more about domain extensions, check out our other blogs in the Domains category. *Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – April 2020 appeared first on ResellerClub Blog.

WebPro Panel Updates: Run your Business like a Pro

New month, new updates. We started Quarter Two with a couple of exciting updates – our Mobile App which launched in 2019 on Android, has now made its way to the Apple Store as well. All you iOS folks, get downloading. The app allows you to add funds, buy domains, manage customer billing and more all from your phone! Secondly, our WebPro Panel which officially launched in 2019 too, is also getting a facelift. We’ve added some swanky new features to help you manage your business with ease, giving you a better experience. The WebPro Panel is now better than ever and with our latest update, you can run your business like a Pro. Here’s what the new updates for the WebPro Panel are: The My Shop Update We’ve introduced the My Shop section, accessible from the sidebar to help you, our resellers and web pros set up and start running your business with absolute ease. With this update, you can: Sell a large product portfolio on your SuperSite Set profits based on percentage or absolute value Change prices based on tenures Collect tax based on region during checkout To access your SuperSite setting,  Login to your Panel > Pro Suite > SuperSite You can control prices displayed on your SuperSite with the help of the latest pricing tool.   Along with this you can now manage prices for Add-ons too.  With the newly added Tax settings, you can now set pre-defined or custom tax rules based on your customers region.  Next? The White-labelled Storefront Update Now get your fully customised store up and running in a breeze! Setup your white-labelled website, select products, pricing and much more on our SuperSite in under 2 minutes.  With a SuperSite, you can: Brand your URL Showcase your logo Customize the layout as your own Set your own prices Get started with your online store with minimal efforts to perfectly reflect your brand! We’re sure these updates will support your business to the fullest! Log in and get started! If you’re new to the Panel and would like more information, check out our other blogs: WebPro Panel Part I: The Introduction WebPro Panel Part II – An all-new Order Management Experience WebPro Panel Part III – The Next Step – Managing your Customers WebPro Panel Part IV: Managing your Account Seamlessly Leave us a comment and let us know what you think of our updates! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post WebPro Panel Updates: Run your Business like a Pro appeared first on ResellerClub Blog.

How Do I Get Started With a Dedicated Server?

The word ‘Dedicated’ in Dedicated Server brings with it — exclusivity, control, management, versatility, security and safety. If you own a website, all these factors are crucial to its successful running.  Choosing the right plan and service to use a Dedicated Server, that fits your needs, is probably one of the most crucial business decisions one needs to make. When you use a dedicated server, you gain complete control of your data and the server, ensuring that no other user is using the same resources as you.  As your business grows, and the traffic to your website increases, it’s advisable to choose a Dedicated Server to efficiently manage the running of your website, secure data, and effectively manage traffic spikes.  Furthermore, if you have limited resources and time, you can choose between a managed or unmanaged Dedicated Server, to bring in professional and technical support as required.  Still not sure? Let’s dive deeper into what is a Dedicated Server, the different types, benefits and how to use a Dedicated Server.  What is a Dedicated Server? Let’s simplify this with a more relatable example. Using a Dedicated Server is like owning a car, as compared to hiring an Uber or other taxi service. The taxi service here is Shared or VPS Hosting. The difference is in complete exclusivity. Your car will only be used by you or your family (think: employees, partners). Whereas while the taxi is exclusive for your use at a given point of time, the same taxi can also be hired by someone else.  The difference between VPS Hosting and Dedicated Hosting is primarily in terms of exclusivity. VPS Hosting is a combination of Dedicated and Shared Hosting, which means, that you have a private space within a shared server. Whereas, with Dedicated Hosting, you have an exclusive physical hosting server where all resources are entirely dedicated to your website.  Thus, simply put, a Dedicated Server is a physical hosting server that is only available for you and your websites. This gives you the flexibility to modify or configure it to your exact needs, without sharing any of your resources with anyone else. As a result, a Dedicated Server brings in: Higher security Improved Stability Greater Control We’ll understand these aspects in-depth, as we go further in the post.  Different Types of Dedicated Server Depending on your technical abilities, the time and resources you have, and the scale of your website, you can use a Dedicated Server that best fits your needs. Dedicated Servers can be classified into three types: 1. Managed Dedicated Server The provider manages all the technical aspects of your server, such as backups, maintenance and risk monitoring. Best suited for those who would prefer professional technical help to make more time and resources to carry out other business operations.  2. Unmanaged Dedicated Server You need to manage all the technical aspects by yourself. Best suited for those with technical knowledge, have a team dedicated to server management, or those who have the time to carry out all these tasks.  3. Semi-managed This is closer to an unmanaged Dedicated Server, where only the highly technical tasks are taken care off by the server provider. For example, ResellerClub offers semi-managed Dedicated Server support, taking care of technical aspects like hardware, cPanel management and installation, server hardening and network.  Benefits of a Dedicated Server By now you understand what is a Dedicated Server, the different types of Dedicated Servers and how it’s different from a Shared Server. If you are planning to use a Dedicated Server, you will bring in a great number of benefits for your website, and business. The benefits of a Dedicated Server include: Higher speed and enhanced performance Complete configuration control and flexible customization Enhanced security and full root access Additional storage space and powerful configurations Server administration panel and system administration support Add-ons for better functionality When is right for you to use a Dedicated Server?  When considering how to start a Dedicated Server, you must fully understand your website’s needs and requirements. If you’re already using a Shared server and considering a shift, or just starting out, here’s what you need to analyze before you use a Dedicated Server: Security If your website collects sensitive data or is at a high risk of malware, hacking or other security breaches, use a Dedicated Server to minimize risk. You can completely control your data and configure the server entirely to cater to your website’s needs.  Stability A sudden spike in the number of visitors to your website, or to another website that is on the same Shared Server as yours, may impact your website’s performance. For higher stability and to ensure best website performance, use a Dedicated Server over a shared one. It also reduces load time, thus, improving efficiency and the visitor’s site experience.  Control When you use a Dedicated Server you have complete control over how you configure the server, to perfectly meet your exact needs. If you have specific requirements, a Dedicated Server is a much more effective option for you.  How to start a Dedicated Server? Ready to get started with a Dedicated Server? Once you have analyzed your website needs and are certain that this is the best option for you, pick the type of Dedicated Server you want to use. Consider your, and your employees’ technical knowledge to know the best type for your website.  The next step is to choose a plan that meets your needs, and budget. Choose a reliable provider that offers you the best Dedicated Server solutions. We at  ResellerClub offer a host of offers, features and benefits, like instant set-up, complete administrative access, a state-of-the-art infrastructure, and much more.  That’s it! You’re all set to use a Dedicated Server and better manage your website.  If you have any questions or queries, please feel free to drop them in the comments below.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post How Do I Get Started With a Dedicated Server? appeared first on ResellerClub Blog.

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