Reseller Club Blog

9 Stages of Creating More Effective Landing Copy

Let’s imagine users searching for your product or service online: They enter a search query and come to your website. What do you have there to grab their attention and turn your website visitors into leads, compelling them to take action? Yes, you know that your offer is awesome, and your service is excellent. But website visitors are unacquainted with this fact. You need a website page that would explain and prove your awesomeness to them. This page is known as landing: It embodies all the information a visitor needs to set his heart upon your offer and “land” at your website to buy from you. In other words, this page optimizes your site for lead generation. In this blog post, we’ll show you how to create a landing page that converts. What is a Landing Page?  It’s the page on your website that a user sees after clicking your pay-per-click advertising. A landing page is tailored to represent your offer and convert visitors into leads and eventually paying customers. A landing page could be the homepage of your site, a separate page within your website, or a standalone page you create for a specific marketing campaign. There are many benefits of a persuasive landing page: It increases conversion rates, revealing all the benefits of your offer and therefore inviting visitors to choose you It helps with e-commerce SEO (because you craft this page to target specific search terms and promote it via Google Ads) It allows you to focus on a particular marketing goal and track the success of selling a specific product or service A stellar landing page makes onboarding more manageable, and your sales funnel — more efficient Before Creating a Landing Page For your landing page to bring results, you need to research and determine a few critical details. First, decide your marketing goal: What do you want to accomplish with this page? Is it for your new business or new product promotion? Or do you want to grow an email list? Second, make sure you know and understand your audience inside out. Who is your ideal customer? What are their needs, expectations, and pain points? The more you know, the easier it will be to come up with a core message and write a critical copy that will compel them to take the desired action. And third, do keyword research. Focus on keywords that are relevant to your offer and SEO goals, while also matching the searcher intent of your target customers. What do they type when they search for solutions to their problem that your product can solve? Let’s say you are a tool that helps marketers see the PPC campaigns of their competitors. So you assume they will use the “advertising research” keyword when looking for your instrument in Google. But the truth is that people are looking for general info about advertising research, not the info about PPC ads when typing this keyword in search.   So it will be a great mistake to target your landing page for “advertising research,” as it doesn’t meet the searcher intent of the audience. Once they come to your page and see that it’s not about what they need, they’ll bounce it, therefore killing your SEO endeavors. How to Create a Landing Page: 9 stages Now it’s time to create your landing page for better sales. What information to mention there? How to represent your business offer? What writing tricks to use so users would get interested in learning more about your product? Here we’ll describe the nine core elements to add to your landing page so it would bring results. Craft a headline A headline is the first thing a visitor sees on your landing page. Headlines should perform two tasks: Grab attention and tell the viewer what they will find on the page.  At the same time, a headline needs to be short but compelling, so a visitor wants to stay on the page and learn more about the offer. Let’s take a look at the example below: “Business Email” is a short but clear phrase telling both visitors and search engine that we’ll talk about business emails here. Limit your landing page headline to 10 words, make sure it gets to the point.  Use active verbs, as well as, power words, so visitors understand what’s in it for them. 2. Choose a hero image Most people are visual learners. They perceive information through images better than through words, so the image on your landing page is a core element that will help them decide if they want to scroll through the page and learn more. A hero image is a banner image on your landing page. It looks like this: There are several things you should remember when choosing a hero image: It should be of high-quality and relevant to your offer It should grab attention and help a visitor understand what the page is about It should fit the overall design of your landing page and shouldn’t distract users from your call to action button It should trigger positive emotions, demonstrating to visitors that they’ll benefit from choosing your service 3. Add subheads A subhead appears just below the headline on your landing page. The subheading provides more details about your offer and persuades a reader to learn more. A subhead appears just below the headline on your landing page. The subheading provides more details about your offer and persuades a reader to learn more. An effective subhead is concise yet informative, descriptive, and punchy. Together with a headline, it’s a landing page element where effective marketers use neuro-copywriting techniques to influence readers: beneficial adjectives, questions, quotes, odd numbers — all trigger a more positive response. Here go some examples: Not a fan of real-time tracking? (Source) — a question Take free online English language courses to improve your English grammar, composition, conversation, and writing skills. Learn effective English communication skills with online classes and courses. (Source) — beneficial adjectives: “free” and “effective” With more than 5,000 essays completed already, only 13 were rejected by students and asked to revise. (Source) — odd numbers. I Tried The Top 9 Proposal Management Software Platforms So You Didn’t Have To (Source) — a quote in the headline 4. Make an offer If you want to initiate the process of lead generation, make sure your target offer is clear. Come up with a straightforward explanation, and integrate it into your headline and subheading. Make it benefit-oriented and use words with positive meaning when answering the “What’s in there for me?” question. 5. Address your audience’s pain points You know your target audience, their needs, and expectations. And you know which pain points will motivate them to do business with you. The biggest motivator is the fear of missing out. Many sales copywriters address this in landing page content, mentioning what we’ll lose if we ignore the offer. Another tactic is to create a sense of urgency: Offer a giveaway, a time-sensitive discount on a subscription, etc. Organize your landing page so visitors will see your product or service as a solution to their problem. 6. Provide an added value Human nature is so that most people crave pleasure and benefits from brands. So why not incorporate both into your landing page for better customer retention? Show that your offer isn’t only about cool functions but also emotions Reward them with some tiny yet cute byproduct of working with you: a gift card, a discount, a free copy of your e-book or subscription to your extra features, etc Think of a lead magnet, such as a free e-book, ultimate guide, or checklist for their subscription 7. Add trust signals Trust signals are elements marketers add to landing pages to help customers feel more secure about buying. They may come in different forms — guarantees, social proofs such as testimonials from loyal customers, the list of prominent clients that work with a business, etc. The goal of trust signals is to make prospective customers feel better about doing business with you. It’s a core element to add to a landing page for conversion rate optimization. So, provide visitors with signals that your brand is trustworthy. Trust signals come in different forms: testimonials, customer reviews, badges, numbers, etc. But regardless of how you present them, they’ll help people feel encouraged to take action while on your landing page. Place trust signals on pages where you ask users for sensitive information (a credit card details, for example). Also, you can strategically place it on a product page below the offer to demonstrate to a visitor that you are worth trust and that they can rely on you. 8. Tell people how to contact you With Google now focusing its Quality Evaluator Guidelines on trustworthiness, you need to provide some proof that you’re real. For that, make sure to include several contact methods to your landing page: a physical address, phone numbers, social media buttons, your email address, and a contact form. As for contact forms, keep them short and clear: The more fields you ask someone to fill out, the lower the chance that someone will complete the form. Only request the basic info you need: While most users are OK sharing their name and email address, they might give you the side-eye if you ask for their physical address, phone number, company, or profession. So, make it short and easy to find, avoid unnecessary fields, and link to your social media accounts to provide visitors with alternative ways to engage with your business. For creating a contact page, use corresponding plugins from your CMS (WordPress, Drupal, or whatever you use) or build one with contact form templates available online. 9. Include a call to action While all the above elements of your landing page grab visitors’ attention and reassure them that your offer is what they need, a Call To Action (CTA) is what converts them into customers. So make sure to design it right. Make it big and the text on it, compelling. “Click here” and “Submit” aren’t the best options. Use words or expressions that are inviting and persuasive. Also, make sure your CTA button stands out from the rest of your landing page elements. Visitors should notice it immediately and understand they need to click on it. Final Thoughts Test it. Test again. And test some more! Testing is what makes landing pages effective.  Try different headlines, hero images, calls to action, and registration forms. Remember to track the page’s performance with heat maps, the number of visitors, the length of visits, and any other marketing metrics. Analyze the results to see what you’re doing right and what you need to optimize for better lead generation. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 9 Stages of Creating More Effective Landing Copy appeared first on ResellerClub Blog.

Tools for Online Collaboration With Teams & Clients When Working Remotely

Maintaining business continuity in these unprecedented times of COVID – 19, aka the novel Coronavirus pandemic, can be quite a task. Our lives have suddenly changed, and our schedules messed. It has transformed our personal and professional lives, compelling us to reconsider and reshape it. Nevertheless, with the world being digitally interconnected, a lot of companies have considered work from home/remote working as the preferred means to keep their businesses running smoothly.  In this post, we list down a few key tools that can help minimise the communication gap and help you collaborate with your clients, customers, and team members seamlessly. However, before that, let us see how online collaboration tools can help you run your business without hindrance. How do online collaboration tools help maintain business continuity Online collaboration tools help users connect remotely without impacting business performance. Here are 5 reasons how they aid businesses: Builds trust and rapport within the team and with clients Improves efficiency and helps everyone stay on the same page Promotes transparency  Helps reduce miscommunication and misunderstanding Gives everyone involved a sense of ownership  Having seen the benefits of online tools for better work productivity, let us take you through the tools that you can use for sharing ideas and running processes smoothly. For your convenience, we have divided these tools into 7 key segments viz. customer support, communication, project management, documentation, visualisation, and designer-client. Customer Support Tools Being connected to your customers on a one-on-one basis is extremely important. In fact, this holds true because irrespective of where you or your customers are they expect you to resolve their queries quickly. This can be tricky if you’re working remotely, however, not impossible. Here are two tools that can help you cater to your customers efficiently. LiveChat Your customers want to stay connected to you real-time. Hence, you must invest in a tool that keeps up with your customers demands, and live chat is the answer!LiveChat is a dedicated chat tool that allows you to connect with your customers on a  real-time basis to help them resolve their queries, as well as, improve your sales. It is easy to integrate and supports over 170+ platforms. Key features: Helps you manage and monitor the performance of your customer service and sales team performance Free 14-day trial period Built-in ticketing and analytics AI suggestions to the agents when replying on chats Acquire Acquire is a customer service platform that offers all-in-one customer service 24×7. It supports over 50+ tools for integration. Also, it allows you to track your customer interactions in a single place easily and even supports co-browsing.  Key features: Easy to switch between live chat, chatbots and analytics It is a premium tool Transferring or escalating the chat to another agent is quick and simple Offers live chat, voice calls and video chat 2. Communication Tools Communication between team members is extremely important and more so when working remotely. Using light-weight communication tools that support chat, audio, video, etc. is crucial. Here are two tools which we recommend. Hangouts Hangouts by Google is designed to help teams collaborate effectively. It allows users to create chat rooms, schedule audio and video calls, share files etc.  Key features: Easy to install. It is available as a desktop app, mobile app, as well as, on the browser  Offers 14-day free trial service Supports screen sharing, audio, video and chat room messaging  Allows uploading files, sharing Google drive links, emoticons, maps, add bots, etc.  Zoom Zoom is a web conferencing platform that allows you to conduct audio and video conferences, webinars, meetings, chats and more. All you need is to register and select the plan of your choice.  Key features: Allows you to set up conference rooms and workspaces  Supports screen sharing Offers cloud storage, dedicated phone support, reporting, admin panel, etc based on the service plan you opt for Accessible from any device across the globe 3. Project Management  Sharing to-do lists on a real-time basis with your clients, as well as, team members can help keep a track of the work being done. It also ensures that your projects are completed on time or flagged if something is not working. Here are two popular tools that you can use for better project management.  Trello Trello is an online to-do lists tool that helps you coordinate and collaborate with clients and team members easily. It allows you to create ‘cards’ and insert attachments, tag team members, update due-date, checklists, labels and more in these cards.  Key features: It is a free service Compatible on any device and anywhere  Easy to navigate dashboard  Supports multiple features  Asana Asana is a web and mobile application that enables teams to organise, monitor and manage their work. Asana offers the flexibility of working from anywhere and anytime. Moreover, it allows you to create visual projects plans, set priorities and deadlines, share details, assign tasks, etc. to make the workflow easier.   Key features: Supports basic free version up to 15 team members, as well as, premium plans Helps in visualising milestones Allows you to assign tasks to team members  Allows you to export your projects  4. Documentation Documenting work is important. However, when working remotely, your team members and clients too must have a clear understanding of what you are working on and your progress. Also, documentation helps you keep a track of what you are doing now and what to do next.  G Suite allows you to collaborate with your team members and clients by sharing your documents, presentations, spreadsheets and more. For someone like me, who loves writing and documenting content, this is the best tool ever! You can access G Suite from anywhere and on any devices viz. phone, tablet, computer, and laptop.  Key features: Includes Hangouts, that allows you to work seamlessly even when working remotely  Offers cloud support to sync data easily Provides email and calendaring services Provides end-to-end security and compliance  Some other documentation tools to look out for: Office 365 Bit.ai 5. Visualisation   If you’re a designer or brainstorming ideas be it with the team or client, having a whiteboard helps put across ideas efficiently. But this might seem like a tough task while working remotely. Several online whiteboard platforms allow teams to collaborate easily. One of them being ConceptBoard. ConceptBoard is a visual collaboration tool that offers whiteboard functionalities to enhance teamwork irrespective of the time and place of the team members.  Key features: Supports screen sharing, audio and video calls Free service, as well as, premium with a 30-day free trial Offers file storage  Includes unlimited projects and boards  6. Designer-Client If you’re a design agency, then sharing your work with your clients and getting feedback is a back and forth process. And working remotely should not hamper with your work.  Online presentation tools make it easy for designers and clients to collaborate, share design and feedback.  Prevue is one such tool! This is a great tool to organise images in presentations and share to the client for feedback. It is reliable and offers built-in Google Analytics for tracking your design. Key features: Offers a free 7-day trial period Allows you to brand your designs with easy logo insertion Allows team members to work on a single project simultaneously Is client-friendly with easy image optimisation Some other online collaboration tools: Here are some more online tools for collaboration that you can check out based on your requirements: Mural Mindmeister Slack Podio Conclusion We hope these online collaboration tools prove to be helpful to you, especially in these times when almost everyone is remotely working from home.  Moreover, it is important to remember that these tools come in handy not only when you’re working from home but also if your team is scattered across the globe. Remember that every business needs time management and prioritising of tasks! This holds more true when working remotely. Keep in mind to keep your team members updated all the time and take care of allocating your time effectively. Lastly, remember communication is the key to working together even when apart! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Tools for Online Collaboration With Teams & Clients When Working Remotely appeared first on ResellerClub Blog.

Top Digital Marketing Trends To Rule In 2020

In 2019, digital marketing techniques witnessed a huge leap, but in 2020, new disruptions are already exploding in the digital marketing space. In fact, the amount spent on digital marketing alone in 2020 is expected to hit $1.3 trillion. According to a Smart Insights study, 4 in 10 businesses lack a well-defined digital marketing strategy.  In fact, many companies are wasting billions of their digital marketing dollars on online ads that don’t hit their intended targets. A digital marketing strategy is important as it enables businesses to experience high organic rankings, return on investment, website engagement and get quality leads from proper marketing channels and budget allocations. Most companies don’t know where to begin from, which is why they end up wasting valuable time responding to unqualified leads, spam emails and unrelated phone calls. Why Businesses Should Invest In Digital Marketing Businesses should invest in digital marketing for several reasons, including but not limited to: Audiences seek out visual content that’s inherently digital to connect with brands. digital channels and touchpoints help deliver engaging communications. Analog approaches to internal and promotional communication seldom deliver the kind of results businesses need for success. Today’s mobile-centric mindset requires businesses to invest in mobile apps and mobile-optimized landing pages. Social media content is necessary to accelerate business success. Most companies across different verticals are on the digital transformation path.  Failure to embrace digital and all that it offers could leave your business behind the pack or risk obsolescence over time. The Internet of Things (IoT) plays a crucial role in digital business strategies thus investing in IoT enables your business to exponentially accelerate commercial success. Digital advancements are increasing revenue boosts for many companies. Digital technologies are getting more sophisticated and influencing business revenues, which is why embracing digital is more of a necessity than a choice. There are more young people than ever before, which means there are more digital natives than in the past. Continually investing in digital ensures your business appeals to these digitally-inclined consumers. Let’s talk about the trends that will gain popularity In 2020 –  1. Video Marketing Incorporating video into your company’s digital marketing strategy for  2020 must be prioritized.  Consumers share brand videos that are impactful, which in turn improves conversion rates for businesses. Additionally,  consumers are more confident about making an online purchase decision after watching product videos, while executives are more likely to visit your website or call upon viewing a video. In fact, short videos are the most popular way for consumers to learn about new products. Image: Wyzowl Video marketing isn’t just about placing your content on YouTube; you can drive higher engagement by using other channels like Facebook live broadcasts or posting videos on other social networks. Using video is also an easier and faster way of presenting information about your brand, and its offerings, especially for mobile users as they work well regardless of the device used. Your business is more likely to drive organic search results with video marketing, as compared to long-form emails or product pages because people find videos more compelling. It’s also easier to reformat your content with videos and get a transcribed text version for it that you could publish on your blog for better rankings. You could also upload the video to your social channels, rip the audio and create a podcast episode or use the video thumbnails for better open rates. Other popular video formats that are trending because of their effectiveness are live videos, one-on-one or personalized video messages, video optimization for SEO, and 360-degree video content for an interactive experience. Nearly 86% of businesses use videos on their website which largely spells the secret of their success. For example, Hong Kong Airlines  uses 360-degree video content to give consumers a glimpse into their business class flight experience. Image: Hong Kong Airlines 2. Artificial Intelligence (AI) Most companies may be waking up to the dominance of AI in 2020 that’s promising to be at the heart of global industry and business in future. For instance, some brands are using fully autonomous robots that read license plates, report any suspicious activities, and collect data to report to the vehicle owners. These robots patrol large outdoor and parking lot areas in a bid to predict and prevent criminal activities. Image: Knightscope According to Gartner analysts, AI technologies will be virtually pervasive in most new software services and products in 2020. In fact, it’s the biggest commercial opportunity for industries, companies and nations in the coming decades, so latecomers will find themselves disadvantaged in the next few years if they don’t start planning to embrace AI now. . AI can analyze consumer search and behavior patterns, using data from several online sources to help your business understand how they find their products and services. A good example is the AI-powered Howdy bot add-on for Slack that automates common tasks around the office, reviews their progress and follows up on them among other things. You can train it to ask team members certain questions too. Image: chatbotsmagazine 3. Google Search Engine Alternatives More than 92 percent of all search engine traffic comes from Google, compared to its closest rivals Bing and Yahoo. Image: StatCounter As the world’s most dominant search engine, Google may not experience a catastrophic collapse any time soon, but there are several search engine alternatives that are gaining niche popularity like privacy-conscious DuckDuckGo and other upcoming ones. Marketers need to consider their audience based on where they place their content and optimize it for search engines other than Google. 4. Website Security When consumers land on your site, they judge it for several things like speed, appeal, the information they need, and security. Image: PwC If your site doesn’t feel safe for your visitors, they won’t stick around, which means increased bounce rates, and over time, sliding SERPs. Small firms experience breaches too, just like the larger firms do, which has reduced the percentage of consumers that believe in how companies handle their personal data. Website security is a must in 2020. In fact, Google made HTTPS as one of their ranking signals, which means that your website will be flagged as unsafe if it doesn’t comply. Ensure you have HTTPS and you could also add a security trust badge or seal to reassure your audience that you’re safety conscious. 5. Long-Form Content Content running at least 3,000 words long not only offers the in-depth information audiences want but also allows you to establish your company as a thought leader and subject expert. Additionally, it gives you the scope for better keyword targeting. Long-form content delivers 77 percent more backlinks compared to shorter posts, thus driving organic traffic to your company’s site. Similarly, when bloggers spend time creating pillar or 10X content, they generate better ROI as it attracts more traffic, more social media shares and backlinks, high Google ranking, a lifetime of traffic, and reduced bounce rates. Wrapping Up Digital marketing is quickly evolving faster than brands can keep up, but staying abreast of emerging trends gives you a competitive edge.  These five digital marketing trends will continue ruling in 2020, which is why you need to analyze them based on what works for your brand and consumers, both online and offline. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Top Digital Marketing Trends To Rule In 2020 appeared first on ResellerClub Blog.

Top Digital Marketing Trends To Rule In 2020

In 2019, digital marketing techniques witnessed a huge leap, but in 2020, new disruptions are already exploding in the digital marketing space. In fact, the amount spent on digital marketing alone in 2020 is expected to hit $1.3 trillion. According to a Smart Insights study, 4 in 10 businesses lack a well-defined digital marketing strategy.  In fact, many companies are wasting billions of their digital marketing dollars on online ads that don’t hit their intended targets. A digital marketing strategy is important as it enables businesses to experience high organic rankings, return on investment, website engagement and get quality leads from proper marketing channels and budget allocations. Most companies don’t know where to begin from, which is why they end up wasting valuable time responding to unqualified leads, spam emails and unrelated phone calls. Why Businesses Should Invest In Digital Marketing Businesses should invest in digital marketing for several reasons, including but not limited to: Audiences seek out visual content that’s inherently digital to connect with brands. digital channels and touchpoints help deliver engaging communications. Analog approaches to internal and promotional communication seldom deliver the kind of results businesses need for success. Today’s mobile-centric mindset requires businesses to invest in mobile apps and mobile-optimized landing pages. Social media content is necessary to accelerate business success. Most companies across different verticals are on the digital transformation path.  Failure to embrace digital and all that it offers could leave your business behind the pack or risk obsolescence over time. The Internet of Things (IoT) plays a crucial role in digital business strategies thus investing in IoT enables your business to exponentially accelerate commercial success. Digital advancements are increasing revenue boosts for many companies. Digital technologies are getting more sophisticated and influencing business revenues, which is why embracing digital is more of a necessity than a choice. There are more young people than ever before, which means there are more digital natives than in the past. Continually investing in digital ensures your business appeals to these digitally-inclined consumers. Let’s talk about the trends that will gain popularity In 2020 –  1. Video Marketing Incorporating video into your company’s digital marketing strategy for  2020 must be prioritized.  Consumers share brand videos that are impactful, which in turn improves conversion rates for businesses. Additionally,  consumers are more confident about making an online purchase decision after watching product videos, while executives are more likely to visit your website or call upon viewing a video. In fact, short videos are the most popular way for consumers to learn about new products. Image: Wyzowl Video marketing isn’t just about placing your content on YouTube; you can drive higher engagement by using other channels like Facebook live broadcasts or posting videos on other social networks. Using video is also an easier and faster way of presenting information about your brand, and its offerings, especially for mobile users as they work well regardless of the device used. Your business is more likely to drive organic search results with video marketing, as compared to long-form emails or product pages because people find videos more compelling. It’s also easier to reformat your content with videos and get a transcribed text version for it that you could publish on your blog for better rankings. You could also upload the video to your social channels, rip the audio and create a podcast episode or use the video thumbnails for better open rates. Other popular video formats that are trending because of their effectiveness are live videos, one-on-one or personalized video messages, video optimization for SEO, and 360-degree video content for an interactive experience. Nearly 86% of businesses use videos on their website which largely spells the secret of their success. For example, Hong Kong Airlines  uses 360-degree video content to give consumers a glimpse into their business class flight experience. Image: Hong Kong Airlines 2. Artificial Intelligence (AI) Most companies may be waking up to the dominance of AI in 2020 that’s promising to be at the heart of global industry and business in future. For instance, some brands are using fully autonomous robots that read license plates, report any suspicious activities, and collect data to report to the vehicle owners. These robots patrol large outdoor and parking lot areas in a bid to predict and prevent criminal activities. Image: Knightscope According to Gartner analysts, AI technologies will be virtually pervasive in most new software services and products in 2020. In fact, it’s the biggest commercial opportunity for industries, companies and nations in the coming decades, so latecomers will find themselves disadvantaged in the next few years if they don’t start planning to embrace AI now. . AI can analyze consumer search and behavior patterns, using data from several online sources to help your business understand how they find their products and services. A good example is the AI-powered Howdy bot add-on for Slack that automates common tasks around the office, reviews their progress and follows up on them among other things. You can train it to ask team members certain questions too. Image: chatbotsmagazine 3. Google Search Engine Alternatives More than 92 percent of all search engine traffic comes from Google, compared to its closest rivals Bing and Yahoo. Image: StatCounter As the world’s most dominant search engine, Google may not experience a catastrophic collapse any time soon, but there are several search engine alternatives that are gaining niche popularity like privacy-conscious DuckDuckGo and other upcoming ones. Marketers need to consider their audience based on where they place their content and optimize it for search engines other than Google. 4. Website Security When consumers land on your site, they judge it for several things like speed, appeal, the information they need, and security. Image: PwC If your site doesn’t feel safe for your visitors, they won’t stick around, which means increased bounce rates, and over time, sliding SERPs. Small firms experience breaches too, just like the larger firms do, which has reduced the percentage of consumers that believe in how companies handle their personal data. Website security is a must in 2020. In fact, Google made HTTPS as one of their ranking signals, which means that your website will be flagged as unsafe if it doesn’t comply. Ensure you have HTTPS and you could also add a security trust badge or seal to reassure your audience that you’re safety conscious. 5. Long-Form Content Content running at least 3,000 words long not only offers the in-depth information audiences want but also allows you to establish your company as a thought leader and subject expert. Additionally, it gives you the scope for better keyword targeting. Long-form content delivers 77 percent more backlinks compared to shorter posts, thus driving organic traffic to your company’s site. Similarly, when bloggers spend time creating pillar or 10X content, they generate better ROI as it attracts more traffic, more social media shares and backlinks, high Google ranking, a lifetime of traffic, and reduced bounce rates. Wrapping Up Digital marketing is quickly evolving faster than brands can keep up, but staying abreast of emerging trends gives you a competitive edge.  These five digital marketing trends will continue ruling in 2020, which is why you need to analyze them based on what works for your brand and consumers, both online and offline. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Top Digital Marketing Trends To Rule In 2020 appeared first on ResellerClub Blog.

6 Tried-And-Tested Ways to Better Market Your WordPress Website

You’ve spent a lot of time and effort building your WordPress website, but how do you get the word out to visitors? Here are 8 tried-and-test ways to market your website and grow your audience! 1. Use the Hustle Plugin to Help Convert Visitors Hustle is a plugin offered by WPMU Dev that helps you turn visitors into subscribers, leads, and customers. Sure, you could go the manual route, so to speak, and create all of the visuals you need to grab your visitors’ attention. But, with WordPress, there’s likely a plugin that will make the process easier. With Hustle, you can create and display appealing pop-up and slide-in messages, as well as prompts for the user to visit your social media accounts and opt-in to your email list. It comes with animations that you can use, so you don’t have to bring your own visuals. However, Hustle provides customizable design settings so that you can maintain brand uniformity across your website. If you want to encourage your visitors to share your content, you can take advantage of the easy-to-use social share icons provided by Hustle. You can style these icons to match your website. To make sure that your work is effective (or not), you can see which users see what aspects of your marketing campaign. You’ll get up-to-date metrics on what was shown to whom and what that user then did with the information. All in all, the Hustle plugin for WordPress makes it easy for you to display information to your user and encourage them to take the next steps, whether it is to sign up for your email list or to share one of your website’s pages with their social followers. 2. Run A/B Tests on Your Website to See What Works Just because you think something will work doesn’t mean that it actually does. By running A/B tests on your site, you can find the wording, designs, and calls-to-action that resonate best with your visitors. Leave no stone unturned; titles, link text, images, the content displayed in your pop-ups and slide-ins — everything should be fair game for A/B testing.  Just because something is the default on WordPress (e.g., the sidebar is located on the right or the comments box is a certain size) doesn’t mean that it’s the best way to do it. WordPress is infinitely customizable, so why not customize it so that it appeals as much as possible to your visitors? 3. Make It Clear What You Want People to Do Tell your users what you want them to do. Rather than letting users “guess” as to what their next steps should be, consider being explicit. Show pop-ups or slide-ins that encourage users to sign up for your email list (possible in exchange for something, such as protected content or a product discount). Add calls-to-action at the bottom of your blog posts or product descriptions. Design your webpages so that there’s only one thing the user should do at that point (e.g., add the product to their cart). We’re guessing that you want people to actively engage with your WordPress site, not just passively take in its contents and do nothing else. 4. Improve your SEO One of the biggest drivers of traffic to your website is a search engine. As such, Search Engine Optimization should be a key part of your marketing strategy.  The following three steps are low-hanging fruit that you can take advantage of almost immediately. Make Sure Your Website is Responsive One of the biggest sources of traffic for many websites is Google, and to take advantage of this, you need to make sure that your website is findable by the bots Google uses to “crawl” the internet and index websites for easy access whenever someone searches for a term relevant to your site. Google prioritizes mobile-friendly websites over those that aren’t, so to improve your chances of landing on the search engine giant’s front pages, make sure that your WordPress theme is responsive/mobile-friendly. Look for options that are marked as such, but be aware that you may need to make some manual tweaks even with those that claim to be “mobile-friendly” to improve your results. Make Sure Your Website is Fast Not only do search engines care about how fast your website is, but users also don’t like webpages that take too long to load. WordPress sometimes has the reputation of being slow — because it can be used for so many applications and by so many people (some with lots of technical knowledge, some not), there’s a lot that’s built-in to the platform that might not be helpful to you. Here are some ways to improve how quickly your WordPress website renders for your users. Compress your files so that the files that are sent to your users are as small as possible (and therefore get to the user as quickly as possible); you can do so by enabling Gzip compression Optimize your images. A picture is worth a thousand words, but only if it loads quickly enough for people to see it. Choose the best format for your usage scenario, reduce the image’s size, and compress it Minify your CSS, HTML, and JavaScript — remove any white space, comments, and other elements that appear in your files but do not affect the behaviour of your code; remember, the smaller your files, the better Avoid redirects; sometimes, redirecting users is necessary (if you change URLs, you’ll want users to find your new site, not see error pages saying the page they want can’t be found), but redirects take time Create an XML Sitemap An XML Sitemap is a list of all the pages on your website. What this does is help the search engine know exactly what pages are available and what content is available on those pages. These are great for you to help Google help your visitors find what they’re looking for. WordPress will generate a sitemap for you automatically, but there are plugins, such as the Google XML Sitemap Generator, that creates better ones. 5. Take Your SEO to the Next Step with SmartCrawl The previous three steps on improving your SEO are great beginner steps, but there is so much more. Rather than tackling these on your own, we recommend a full-featured tool, such as SmartCrawl, to help improve your website as much as possible. With SmartCrawl, some of the things that will take your WordPress website to the next level in terms of SEO include: The ability to create regular reports so you know how your SEO efforts are succeeding (or not) Managing how your website’s title and description appear in search engines (based on your keyword research, which SmartCrawl helps with) Managing your website’s content sharing on social platforms Analyzing your individual pages to identify how it can be improved The ability to automatically linking relevant pages so that users stay on your website and see more content (one of the factors Google considers is how long people stay on your web pages) 6. Protect Your Website Last thing: now that you’ve put all of that work into your website, you will need to protect it. After all, nothing will kill the marketing momentum you gain and your customer’s trust in you than to get your website hacked.  One way to improve the security of your WordPress site immensely is by using Defender. Defender is a plugin that protects you from malware and those seeking unauthorized access to your website’s back-end, puts a firewall around your site, and scans and monitors for threats. Wrapping Up Building a WordPress website is an investment for sure, and to get the most out of your investment, you’ll want to market your website, drumming up as much traffic for it as possible. In this article, we covered eight techniques you can implement to drive as many visitors to your website as possible. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 6 Tried-And-Tested Ways to Better Market Your WordPress Website appeared first on ResellerClub Blog.

6 Tried-And-Tested Ways to Better Market Your WordPress Website

You’ve spent a lot of time and effort building your WordPress website, but how do you get the word out to visitors? Here are 8 tried-and-test ways to market your website and grow your audience! 1. Use the Hustle Plugin to Help Convert Visitors Hustle is a plugin offered by WPMU Dev that helps you turn visitors into subscribers, leads, and customers. Sure, you could go the manual route, so to speak, and create all of the visuals you need to grab your visitors’ attention. But, with WordPress, there’s likely a plugin that will make the process easier. With Hustle, you can create and display appealing pop-up and slide-in messages, as well as prompts for the user to visit your social media accounts and opt-in to your email list. It comes with animations that you can use, so you don’t have to bring your own visuals. However, Hustle provides customizable design settings so that you can maintain brand uniformity across your website. If you want to encourage your visitors to share your content, you can take advantage of the easy-to-use social share icons provided by Hustle. You can style these icons to match your website. To make sure that your work is effective (or not), you can see which users see what aspects of your marketing campaign. You’ll get up-to-date metrics on what was shown to whom and what that user then did with the information. All in all, the Hustle plugin for WordPress makes it easy for you to display information to your user and encourage them to take the next steps, whether it is to sign up for your email list or to share one of your website’s pages with their social followers. 2. Run A/B Tests on Your Website to See What Works Just because you think something will work doesn’t mean that it actually does. By running A/B tests on your site, you can find the wording, designs, and calls-to-action that resonate best with your visitors. Leave no stone unturned; titles, link text, images, the content displayed in your pop-ups and slide-ins — everything should be fair game for A/B testing.  Just because something is the default on WordPress (e.g., the sidebar is located on the right or the comments box is a certain size) doesn’t mean that it’s the best way to do it. WordPress is infinitely customizable, so why not customize it so that it appeals as much as possible to your visitors? 3. Make It Clear What You Want People to Do Tell your users what you want them to do. Rather than letting users “guess” as to what their next steps should be, consider being explicit. Show pop-ups or slide-ins that encourage users to sign up for your email list (possible in exchange for something, such as protected content or a product discount). Add calls-to-action at the bottom of your blog posts or product descriptions. Design your webpages so that there’s only one thing the user should do at that point (e.g., add the product to their cart). We’re guessing that you want people to actively engage with your WordPress site, not just passively take in its contents and do nothing else. 4. Improve your SEO One of the biggest drivers of traffic to your website is a search engine. As such, Search Engine Optimization should be a key part of your marketing strategy.  The following three steps are low-hanging fruit that you can take advantage of almost immediately. Make Sure Your Website is Responsive One of the biggest sources of traffic for many websites is Google, and to take advantage of this, you need to make sure that your website is findable by the bots Google uses to “crawl” the internet and index websites for easy access whenever someone searches for a term relevant to your site. Google prioritizes mobile-friendly websites over those that aren’t, so to improve your chances of landing on the search engine giant’s front pages, make sure that your WordPress theme is responsive/mobile-friendly. Look for options that are marked as such, but be aware that you may need to make some manual tweaks even with those that claim to be “mobile-friendly” to improve your results. Make Sure Your Website is Fast Not only do search engines care about how fast your website is, but users also don’t like webpages that take too long to load. WordPress sometimes has the reputation of being slow — because it can be used for so many applications and by so many people (some with lots of technical knowledge, some not), there’s a lot that’s built-in to the platform that might not be helpful to you. Here are some ways to improve how quickly your WordPress website renders for your users. Compress your files so that the files that are sent to your users are as small as possible (and therefore get to the user as quickly as possible); you can do so by enabling Gzip compression Optimize your images. A picture is worth a thousand words, but only if it loads quickly enough for people to see it. Choose the best format for your usage scenario, reduce the image’s size, and compress it Minify your CSS, HTML, and JavaScript — remove any white space, comments, and other elements that appear in your files but do not affect the behaviour of your code; remember, the smaller your files, the better Avoid redirects; sometimes, redirecting users is necessary (if you change URLs, you’ll want users to find your new site, not see error pages saying the page they want can’t be found), but redirects take time Create an XML Sitemap An XML Sitemap is a list of all the pages on your website. What this does is help the search engine know exactly what pages are available and what content is available on those pages. These are great for you to help Google help your visitors find what they’re looking for. WordPress will generate a sitemap for you automatically, but there are plugins, such as the Google XML Sitemap Generator, that creates better ones. 5. Take Your SEO to the Next Step with SmartCrawl The previous three steps on improving your SEO are great beginner steps, but there is so much more. Rather than tackling these on your own, we recommend a full-featured tool, such as SmartCrawl, to help improve your website as much as possible. With SmartCrawl, some of the things that will take your WordPress website to the next level in terms of SEO include: The ability to create regular reports so you know how your SEO efforts are succeeding (or not) Managing how your website’s title and description appear in search engines (based on your keyword research, which SmartCrawl helps with) Managing your website’s content sharing on social platforms Analyzing your individual pages to identify how it can be improved The ability to automatically linking relevant pages so that users stay on your website and see more content (one of the factors Google considers is how long people stay on your web pages) 6. Protect Your Website Last thing: now that you’ve put all of that work into your website, you will need to protect it. After all, nothing will kill the marketing momentum you gain and your customer’s trust in you than to get your website hacked.  One way to improve the security of your WordPress site immensely is by using Defender. Defender is a plugin that protects you from malware and those seeking unauthorized access to your website’s back-end, puts a firewall around your site, and scans and monitors for threats. Wrapping Up Building a WordPress website is an investment for sure, and to get the most out of your investment, you’ll want to market your website, drumming up as much traffic for it as possible. In this article, we covered eight techniques you can implement to drive as many visitors to your website as possible. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 6 Tried-And-Tested Ways to Better Market Your WordPress Website appeared first on ResellerClub Blog.

SSD Cloud Hosting now live on ResellerClub

As we march into March, we are thrilled to announce the launch of another product, SSD Cloud Hosting on our platform.  ResellerClub’s SSD Cloud Hosting brings to you the power of SSD and the simplicity of cPanel to amp up your website’s performance! 3 Reasons to Choose SSD Cloud Hosting for your Business Simplified Cloud Experience with cPanel With SSD Cloud Hosting, you get a cPanel dashboard for FREE! This enables seamless website creation and maintenance. Along with this, the Cloud is secure, powerful and instantly scalable to boost your website performance. 2. SSD Storage for Improved Efficiency SSD is synonymous with fast, reliable and efficient. Our SSD Cloud Hosting comes with low-density servers combined with cutting-edge hardware offering your website the advantage of faster access time and website loading.  3. Blazing Fast Website Loading Speed With SSD Cloud, your website pages get the enhanced performance boost it deserves with extremely fast website loading speed.  Our SSD Cloud Hosting leverages this feature with the help of NGINX+cache, a web application accelerator designed to improve your website speed.  Along with this, our SSD Cloud Hosting comes with: Free Data Migration Instant Setup 1-click Scalable CPU/RAM Upgrade Fully Managed Hosting Fixed Billing Unlimited Email Accounts For Additional Information and Documentation For further help, feel free to refer to our API Documentation, SuperSite Changes and Knowledge Base mentioned below: API Documentation SuperSite Changes Knowledge Base We’re really excited about this much-awaited SSD Cloud Hosting launch and hope you are too. If you have any questions, feel free to leave a comment below or get in touch with us at clientrelations@resellerclub.com. We’ll be more than happy to help you! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post SSD Cloud Hosting now live on ResellerClub appeared first on ResellerClub Blog.

SSD Cloud Hosting now live on ResellerClub

As we march into March, we are thrilled to announce the launch of another product, SSD Cloud Hosting on our platform.  ResellerClub’s SSD Cloud Hosting brings to you the power of SSD and the simplicity of cPanel to amp up your website’s performance! 3 Reasons to Choose SSD Cloud Hosting for your Business Simplified Cloud Experience with cPanel With SSD Cloud Hosting, you get a cPanel dashboard for FREE! This enables seamless website creation and maintenance. Along with this, the Cloud is secure, powerful and instantly scalable to boost your website performance. 2. SSD Storage for Improved Efficiency SSD is synonymous with fast, reliable and efficient. Our SSD Cloud Hosting comes with low-density servers combined with cutting-edge hardware offering your website the advantage of faster access time and website loading.  3. Blazing Fast Website Loading Speed With SSD Cloud, your website pages get the enhanced performance boost it deserves with extremely fast website loading speed.  Our SSD Cloud Hosting leverages this feature with the help of NGINX+cache, a web application accelerator designed to improve your website speed.  Along with this, our SSD Cloud Hosting comes with: Free Data Migration Instant Setup 1-click Scalable CPU/RAM Upgrade Fully Managed Hosting Fixed Billing Unlimited Email Accounts For Additional Information and Documentation For further help, feel free to refer to our API Documentation, SuperSite Changes and Knowledge Base mentioned below: API Documentation SuperSite Changes Knowledge Base We’re really excited about this much-awaited SSD Cloud Hosting launch and hope you are too. If you have any questions, feel free to leave a comment below or get in touch with us at clientrelations@resellerclub.com. We’ll be more than happy to help you! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post SSD Cloud Hosting now live on ResellerClub appeared first on ResellerClub Blog.

New gTLD Report – February 2020

Birthdays are always special! February 2020 marked 14 years since the inception of ResellerClub and we celebrated this with amazing Big Birthday Bash promos on our website. .XYZ maintained its first spot, whereas, .ONLINE and .SITE secured the second and third position respectively. Moreover, .BUZZ and .FUN managed to secure the fourth and fifth place, making it to the top 5 this month! In fact, .BUZZ contributed to the total registrations with a 233% spike in the month of February. Here’s a quick peek into the new gTLDs that were trending and made it to the top 15 in February! New gTLD Report – Feb2020Infogram *Registration Numbers Facilitated by ResellerClub .XYZ: With a total share of 27% .XYZ has maintained its performance by securing the first spot in terms of registrations. This new gTLD ran at a promo price of $0.99 and the China market can be credited for  .XYZ scoring the top spot. .ONLINE: .ONLINE moved one spot ahead in February and managed to secure the second position. With a promo price of $6.99 .ONLINE witnessed a 25% total spike in its registration numbers. The Global markets* can be credited for the registrations. .SITE: Next in line is .SITE that contributed a total of 10% to the total registration count. This new gTLD was running at a promo price of $5.99. Once again the Global markets* have contributed to the maximum registration counts. .BUZZ: .BUZZ made a 233% leap in its registration numbers in the month of February and was able to secure the fourth spot in the month of February. This new gTLD was running at a promo price of $0.99. The increase in the registration numbers of .BUZZ can be credited to the China market. .FUN: With a promo price of $0.99 .FUN was able to grab a spot in the top 5 list. This new gTLD now assumes the fifth spot with a 4% total registration count. The increase in the number of registration of .FUN can be credited to the Global markets*. Apart from the top 5, .WEBSITE and .TECH saw a spike of 40% and 57% in their registration numbers respectively in the month of February. Along with this, .CLUB, .STORE and .GLOBAL each moved one position ahead in the month of February. Here’s a sneak peek into the exciting domain promos we’ve got lined up for the month of March: Help your customers establish their business online with a .WORLD domain extension at just $2.99. Improve the visibility of your customers business with a .INFO domain at just $3.99. Get the .DESIGN domain at just $5.99 and help unleash your customer’s creative business!  That’s all folks! Check out all our leading domain promos and help your customers get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there!  *Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – February 2020 appeared first on ResellerClub Blog.

New gTLD Report – February 2020

Birthdays are always special! February 2020 marked 14 years since the inception of ResellerClub and we celebrated this with amazing Big Birthday Bash promos on our website. .XYZ maintained its first spot, whereas, .ONLINE and .SITE secured the second and third position respectively. Moreover, .BUZZ and .FUN managed to secure the fourth and fifth place, making it to the top 5 this month! In fact, .BUZZ contributed to the total registrations with a 233% spike in the month of February. Here’s a quick peek into the new gTLDs that were trending and made it to the top 15 in February! New gTLD Report – Feb2020Infogram *Registration Numbers Facilitated by ResellerClub .XYZ: With a total share of 27% .XYZ has maintained its performance by securing the first spot in terms of registrations. This new gTLD ran at a promo price of $0.99 and the China market can be credited for  .XYZ scoring the top spot. .ONLINE: .ONLINE moved one spot ahead in February and managed to secure the second position. With a promo price of $6.99 .ONLINE witnessed a 25% total spike in its registration numbers. The Global markets* can be credited for the registrations. .SITE: Next in line is .SITE that contributed a total of 10% to the total registration count. This new gTLD was running at a promo price of $5.99. Once again the Global markets* have contributed to the maximum registration counts. .BUZZ: .BUZZ made a 233% leap in its registration numbers in the month of February and was able to secure the fourth spot in the month of February. This new gTLD was running at a promo price of $0.99. The increase in the registration numbers of .BUZZ can be credited to the China market. .FUN: With a promo price of $0.99 .FUN was able to grab a spot in the top 5 list. This new gTLD now assumes the fifth spot with a 4% total registration count. The increase in the number of registration of .FUN can be credited to the Global markets*. Apart from the top 5, .WEBSITE and .TECH saw a spike of 40% and 57% in their registration numbers respectively in the month of February. Along with this, .CLUB, .STORE and .GLOBAL each moved one position ahead in the month of February. Here’s a sneak peek into the exciting domain promos we’ve got lined up for the month of March: Help your customers establish their business online with a .WORLD domain extension at just $2.99. Improve the visibility of your customers business with a .INFO domain at just $3.99. Get the .DESIGN domain at just $5.99 and help unleash your customer’s creative business!  That’s all folks! Check out all our leading domain promos and help your customers get the right one for their online business. You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there!  *Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.  .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post New gTLD Report – February 2020 appeared first on ResellerClub Blog.

Reseller in Focus: Register.lk

We, at ResellerClub, have always spoken gladly and wholeheartedly about our customers purely because of how proud their journeys make us feel. Having empowered over 200,000+ resellers across the globe, we only feel contentment when we look at our customers’ journeys in retrospect.  One such reseller that makes us extremely proud is Register.lk, who we’ve been working with since their inception. We spoke to Akhila Praveen CEO of Register.lk where he told us all about their experience of working with ResellerClub. Read on to know what Akhila has to say. Company Name: Solution Infinity Pvt Ltd We Spoke to: Akhila Praveen Website Link: https://register.lk/ Favourite Control Panel Feature: Direct VNC Access  I choose ResellerClub because: When it comes to web hosting, the unexpected is bound to happen. That’s the reality of it. It could be a network-level attack or a server hardware failure. These could happen once in a few months or at regular time intervals. But when you provide ZERO downtime services- this is not acceptable. So irrespective of what the requirement is, we have teams that consist of experts – available 24/7 to troubleshoot the problem and provide solutions accordingly.  When it comes to the services we have with ResellerClub, the most important thing to mention here is their support level. It’s simply great! Customer Support is essential when it comes to data centers and their management. Our support team contacts ResellerClub whenever needed and their 24×7 support helps us mitigate and control any attacks or errors and provide and maintain our ZERO downtime policy. We would recommend ResellerClub because of their Support Level. Q1. When did you enter the web services industry and where do you see your business going? Register.lk was launched in 2017 and since then we have successfully passed many milestones to be the #1 Domain and Hosting Provider in our country. Our long-term goal is to be #1 in the world.  Q2. What do you think is your secret to success and why do customers prefer Register.lk? Customer support! When it comes to data management and web hosting, providing an A+ Grade product alone is not enough. You must have excellent customer support. We are available 24/7 for all customer enquiries and provide instant support. That is our secret. In fact, we have a customer satisfaction score of over 96% and are working towards making it 99% before the end of this year.   Q3. Tell us a little about doing business in Sri Lanka. What are the most unique aspects of the market? Before we entered the market, there weren’t any big players providing A+ Grade hosting in Sri Lanka. So the public used to obtain these services from international providers paying large fees. They had to contact support centers located in other time zones to have even a simple problem resolved. We understood that there was a clear gap between the expectation of the customers and the web service providers. In order to bridge this gap, we introduced high-quality services and products including A+ grade hosting with the exceptional support level. In domain registration and hosting, 70% of the time your average customer is not a newbie. Therefore, starting from target advertising to providing support for multiple products, we identified that developers and industry professionals should be our main focus. We believe having different layers of expert support also added value in achieving our success in the country within two years. Q4. Is there any advice that you’d like to give others that are still learning the ropes in the Industry? Domain Registration and Web Hosting is one of the very few services which comes with a “Migration/Transfer” policy. Why is that a customer would want to transfer/ migrate from an existing product/ service provider to another? It could be mainly because either the quality of the product is compromised or due to lack of customer support.  Once you are able to provide a great product with an exceptional level of support, you will grow tremendously. If you are unable to provide A+ grade hosting due to expenses, in the beginning, we suggest pairing it with excellent customer support. Q5. You have been with ResellerClub since 2017. What do you think has changed over the years? Their service catalogue is broader now. That’s what you do when you grow and have a great support staff. Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business? As mentioned before, the unexpected is always bound to happen when it comes to web hosting and data management. We have had many instances which challenged our ZERO downtime policies. But ResellerClub support always worked with our support to maintain the uninterrupted services. I remember once we had a migration of nearly 1800+ industry websites due to service maintenance and it had to be done during off-peak hours and at once. ResellerClub support worked very closely with our support staff to do the unimaginable and it was done right on time with absolutely no data loss. That’s what I call exceptional support! That’s all from our chat with Register.lk. Thank you for reading through this post and also, a big shout out to Akhila for patiently answering our questions. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Reseller in Focus: Register.lk appeared first on ResellerClub Blog.

Reseller in Focus: Register.lk

We, at ResellerClub, have always spoken gladly and wholeheartedly about our customers purely because of how proud their journeys make us feel. Having empowered over 200,000+ resellers across the globe, we only feel contentment when we look at our customers’ journeys in retrospect.  One such reseller that makes us extremely proud is Register.lk, who we’ve been working with since their inception. We spoke to Akhila Praveen CEO of Register.lk where he told us all about their experience of working with ResellerClub. Read on to know what Akhila has to say. Company Name: Solution Infinity Pvt Ltd We Spoke to: Akhila Praveen Website Link: https://register.lk/ Favourite Control Panel Feature: Direct VNC Access  I choose ResellerClub because: When it comes to web hosting, the unexpected is bound to happen. That’s the reality of it. It could be a network-level attack or a server hardware failure. These could happen once in a few months or at regular time intervals. But when you provide ZERO downtime services- this is not acceptable. So irrespective of what the requirement is, we have teams that consist of experts – available 24/7 to troubleshoot the problem and provide solutions accordingly.  When it comes to the services we have with ResellerClub, the most important thing to mention here is their support level. It’s simply great! Customer Support is essential when it comes to data centers and their management. Our support team contacts ResellerClub whenever needed and their 24×7 support helps us mitigate and control any attacks or errors and provide and maintain our ZERO downtime policy. We would recommend ResellerClub because of their Support Level. Q1. When did you enter the web services industry and where do you see your business going? Register.lk was launched in 2017 and since then we have successfully passed many milestones to be the #1 Domain and Hosting Provider in our country. Our long-term goal is to be #1 in the world.  Q2. What do you think is your secret to success and why do customers prefer Register.lk? Customer support! When it comes to data management and web hosting, providing an A+ Grade product alone is not enough. You must have excellent customer support. We are available 24/7 for all customer enquiries and provide instant support. That is our secret. In fact, we have a customer satisfaction score of over 96% and are working towards making it 99% before the end of this year.   Q3. Tell us a little about doing business in Sri Lanka. What are the most unique aspects of the market? Before we entered the market, there weren’t any big players providing A+ Grade hosting in Sri Lanka. So the public used to obtain these services from international providers paying large fees. They had to contact support centers located in other time zones to have even a simple problem resolved. We understood that there was a clear gap between the expectation of the customers and the web service providers. In order to bridge this gap, we introduced high-quality services and products including A+ grade hosting with the exceptional support level. In domain registration and hosting, 70% of the time your average customer is not a newbie. Therefore, starting from target advertising to providing support for multiple products, we identified that developers and industry professionals should be our main focus. We believe having different layers of expert support also added value in achieving our success in the country within two years. Q4. Is there any advice that you’d like to give others that are still learning the ropes in the Industry? Domain Registration and Web Hosting is one of the very few services which comes with a “Migration/Transfer” policy. Why is that a customer would want to transfer/ migrate from an existing product/ service provider to another? It could be mainly because either the quality of the product is compromised or due to lack of customer support.  Once you are able to provide a great product with an exceptional level of support, you will grow tremendously. If you are unable to provide A+ grade hosting due to expenses, in the beginning, we suggest pairing it with excellent customer support. Q5. You have been with ResellerClub since 2017. What do you think has changed over the years? Their service catalogue is broader now. That’s what you do when you grow and have a great support staff. Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business? As mentioned before, the unexpected is always bound to happen when it comes to web hosting and data management. We have had many instances which challenged our ZERO downtime policies. But ResellerClub support always worked with our support to maintain the uninterrupted services. I remember once we had a migration of nearly 1800+ industry websites due to service maintenance and it had to be done during off-peak hours and at once. ResellerClub support worked very closely with our support staff to do the unimaginable and it was done right on time with absolutely no data loss. That’s what I call exceptional support! That’s all from our chat with Register.lk. Thank you for reading through this post and also, a big shout out to Akhila for patiently answering our questions. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Reseller in Focus: Register.lk appeared first on ResellerClub Blog.

5 Facebook Marketing Strategies That Won’t Work This 2020

Facebook has come a long way from its humble (yet highly controversial) beginnings at Harvard University. What started out as an online directory for students has now turned into a social networking platform that revolutionized the way we connect to the world. With more than 2 billion active users, it’s no surprise that Facebook eventually expanded its purpose, opening its doors to visionaries and entrepreneurs. In today’s day and age, it’s almost impossible to encounter a company that doesn’t have a Facebook page. It’s become not only a means to connect with audiences, but it’s also become an essential element of brand building, particularly for smaller businesses.  Now, it’s no longer a question of “Do I need it?”, but more of “Am I using it right?”  To make sure you are able to maximize the power of Facebook marketing, it’s important not just to know what works on the platform, but what doesn’t as well. Here’s a quick rundown on the 5 most common social media marketing mistakes companies commit on Facebook, and how to make it right:  You keep hard-sellingFacebook is, first and foremost, a digital ecosystem designed for human interactions. Even after the brands and businesses came in, the marketing tool’s priority remains the same – give its users the best personal experience possible. And as Facebook evolved, so has its audience. People are much smarter about the information they digest, so pushing sales talks and product features on social media are not going to cut it anymore. What you can do:It’s all about storytelling – establishing authenticity through content that is relevant, relatable, and personal. Instead of publishing posts that revolve around what your product or service is about, focus more on how it helps your audience and why it serves a purpose. Show your market that you deeply understand their needs and it is the very foundation of who you are as a brand. Make them the hero of the narrative, so you can pull your market in without resorting to product pushing. A great example of this is Dove’s series of posts for its DermaSeries line. They shared real photos conveying real stories of real customers.  Source As you can see above, it’s a great way for people suffering from skin conditions like eczema, psoriasis, and excessively dry skin, to relate to the brand and people exactly like them. It’s inspiring, empathetic, and puts the brand top of mind without being salesy.  2. You don’t address negative feedback Being able to communicate directly with your audience is both a gift and a curse that comes with marketing on Facebook. And while it’s easy to celebrate good feedback, ignoring, hiding, or deleting negative reviews can lead to a downfall you’ll find difficult to recover from. Irate customers, after all, are still customers; and they should be given equal if not more attention. What you can do:For us, the best way to approach this specific situation is simple- acknowledgement. Address the glaring social media review with a helpful response. Understand and evaluate the cause of concern and provide a solution or compromise with sincere sympathy. Be specific, the last thing you want to offer an already escalated client are canned responses and templated fixes. By dealing with it directly, you’re giving the client a chance to see you in a better light while also showing the public how you handle unpleasant situations with grace. Source: https://broadly.com/blog/how-to-respond-to-negative-reviews/ 3. You target too broad of an audienceThe biggest advantage of an online marketing strategy over traditional is audience reach. If you’re treating digital platforms like Facebook the way you do television, radio, or print, then you’re wasting money and resources. You’re not exactly maximizing your efforts with a wide audience because it almost always yields lower ROI; besides, mass marketing requires a handsome amount of money. What you can do:One of the reasons companies are starting to significantly invest on Facebook as a marketing tool is the fact that it allows for a more targeted reach. The ad capabilities of this platform will amaze you— you can target based on demographics, but more importantly, based on psychographics. A narrow market that’s interest-based, while smaller in size, usually boasts of higher conversion rates. You can even target based on the existing market data you have through what is called a Lookalike audience. Always remember to utilize the available online marketing tools you have to its full potential, and Facebook is one of those. 4. You rely on templated ad copies and creativesDoing marketing is a task not for the faint-hearted. It takes time to strategize and execute, so if you’re opting for a shortcut, it’s not going to be as efficient as you would hope. Publishing anything that’s even remotely generic can rob you of the opportunity to get relevant results – whether that’s in the form of clicks, likes, or shares. In a platform as crowded as Facebook, being characterless is a surefire way to fade into the background. What you can do:Optimize your Facebook ads- from top to bottom, copy to design. Customize your marketing strategy by taking into consideration factors such as placement and device. More importantly, craft it to fit your target market’s preference. What sort of message would speak to them? What design style would entice them to take action? Running an A/B test campaign will also be a good source of insightful market data especially if you’re just starting out your business. If you don’t have time or an in-house team, then you may want to entrust it to a good and highly experienced ad agency. Source: https://adespresso.com/blog/best-facebook-ad-campaigns/ 5. You don’t track performance metricsYour Facebook marketing efforts are fruitless if you just keep implementing strategies without deep-diving  into data. What if your campaign isn’t working? Refusing to track performance can lead to unnecessary costs and missed opportunities. It’s like arming yourself with a knife, not knowing you’re about to get into a gunfight . If you’re spending that much energy conceptualizing campaigns, it’s only smart to know if it’s time well spent. What you can do:Facebook is equipped with a highly-detailed analytics and reporting tool called “Insights.” From here, you can easily get data as basic as your page’s vanity metrics and market demographics to something as in-depth as content engagement and conversions. Gathering and evaluating results is a fool-proof learning strategy that will help you determine the next move to make in order to continuously improve how you approach your Facebook campaigns in relation to ROI.  Final words There is no need to feel bad if you’ve done one or all of the above, even digital advertisers have been guilty about it. But the important thing is truly understanding that Facebook is part of digital marketing, a fast-paced, ever-evolving universe where continuous learning is the way to succeed. You’re bound to make mistakes, but look at it as an opportunity to do better. So what are you waiting for? Stop JUST being on Facebook, and start using it to build your brand online! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 5 Facebook Marketing Strategies That Won’t Work This 2020 appeared first on ResellerClub Blog.

5 Facebook Marketing Strategies That Won’t Work This 2020

Facebook has come a long way from its humble (yet highly controversial) beginnings at Harvard University. What started out as an online directory for students has now turned into a social networking platform that revolutionized the way we connect to the world. With more than 2 billion active users, it’s no surprise that Facebook eventually expanded its purpose, opening its doors to visionaries and entrepreneurs. In today’s day and age, it’s almost impossible to encounter a company that doesn’t have a Facebook page. It’s become not only a means to connect with audiences, but it’s also become an essential element of brand building, particularly for smaller businesses.  Now, it’s no longer a question of “Do I need it?”, but more of “Am I using it right?”  To make sure you are able to maximize the power of Facebook marketing, it’s important not just to know what works on the platform, but what doesn’t as well. Here’s a quick rundown on the 5 most common social media marketing mistakes companies commit on Facebook, and how to make it right:  You keep hard-sellingFacebook is, first and foremost, a digital ecosystem designed for human interactions. Even after the brands and businesses came in, the marketing tool’s priority remains the same – give its users the best personal experience possible. And as Facebook evolved, so has its audience. People are much smarter about the information they digest, so pushing sales talks and product features on social media are not going to cut it anymore. What you can do:It’s all about storytelling – establishing authenticity through content that is relevant, relatable, and personal. Instead of publishing posts that revolve around what your product or service is about, focus more on how it helps your audience and why it serves a purpose. Show your market that you deeply understand their needs and it is the very foundation of who you are as a brand. Make them the hero of the narrative, so you can pull your market in without resorting to product pushing. A great example of this is Dove’s series of posts for its DermaSeries line. They shared real photos conveying real stories of real customers.  Source As you can see above, it’s a great way for people suffering from skin conditions like eczema, psoriasis, and excessively dry skin, to relate to the brand and people exactly like them. It’s inspiring, empathetic, and puts the brand top of mind without being salesy.  2. You don’t address negative feedback Being able to communicate directly with your audience is both a gift and a curse that comes with marketing on Facebook. And while it’s easy to celebrate good feedback, ignoring, hiding, or deleting negative reviews can lead to a downfall you’ll find difficult to recover from. Irate customers, after all, are still customers; and they should be given equal if not more attention. What you can do:For us, the best way to approach this specific situation is simple- acknowledgement. Address the glaring social media review with a helpful response. Understand and evaluate the cause of concern and provide a solution or compromise with sincere sympathy. Be specific, the last thing you want to offer an already escalated client are canned responses and templated fixes. By dealing with it directly, you’re giving the client a chance to see you in a better light while also showing the public how you handle unpleasant situations with grace. Source: https://broadly.com/blog/how-to-respond-to-negative-reviews/ 3. You target too broad of an audienceThe biggest advantage of an online marketing strategy over traditional is audience reach. If you’re treating digital platforms like Facebook the way you do television, radio, or print, then you’re wasting money and resources. You’re not exactly maximizing your efforts with a wide audience because it almost always yields lower ROI; besides, mass marketing requires a handsome amount of money. What you can do:One of the reasons companies are starting to significantly invest on Facebook as a marketing tool is the fact that it allows for a more targeted reach. The ad capabilities of this platform will amaze you— you can target based on demographics, but more importantly, based on psychographics. A narrow market that’s interest-based, while smaller in size, usually boasts of higher conversion rates. You can even target based on the existing market data you have through what is called a Lookalike audience. Always remember to utilize the available online marketing tools you have to its full potential, and Facebook is one of those. 4. You rely on templated ad copies and creativesDoing marketing is a task not for the faint-hearted. It takes time to strategize and execute, so if you’re opting for a shortcut, it’s not going to be as efficient as you would hope. Publishing anything that’s even remotely generic can rob you of the opportunity to get relevant results – whether that’s in the form of clicks, likes, or shares. In a platform as crowded as Facebook, being characterless is a surefire way to fade into the background. What you can do:Optimize your Facebook ads- from top to bottom, copy to design. Customize your marketing strategy by taking into consideration factors such as placement and device. More importantly, craft it to fit your target market’s preference. What sort of message would speak to them? What design style would entice them to take action? Running an A/B test campaign will also be a good source of insightful market data especially if you’re just starting out your business. If you don’t have time or an in-house team, then you may want to entrust it to a good and highly experienced ad agency. Source: https://adespresso.com/blog/best-facebook-ad-campaigns/ 5. You don’t track performance metricsYour Facebook marketing efforts are fruitless if you just keep implementing strategies without deep-diving  into data. What if your campaign isn’t working? Refusing to track performance can lead to unnecessary costs and missed opportunities. It’s like arming yourself with a knife, not knowing you’re about to get into a gunfight . If you’re spending that much energy conceptualizing campaigns, it’s only smart to know if it’s time well spent. What you can do:Facebook is equipped with a highly-detailed analytics and reporting tool called “Insights.” From here, you can easily get data as basic as your page’s vanity metrics and market demographics to something as in-depth as content engagement and conversions. Gathering and evaluating results is a fool-proof learning strategy that will help you determine the next move to make in order to continuously improve how you approach your Facebook campaigns in relation to ROI.  Final words There is no need to feel bad if you’ve done one or all of the above, even digital advertisers have been guilty about it. But the important thing is truly understanding that Facebook is part of digital marketing, a fast-paced, ever-evolving universe where continuous learning is the way to succeed. You’re bound to make mistakes, but look at it as an opportunity to do better. So what are you waiting for? Stop JUST being on Facebook, and start using it to build your brand online! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 5 Facebook Marketing Strategies That Won’t Work This 2020 appeared first on ResellerClub Blog.

Is Cloud Hosting a Good Option for Start-Ups?

Starting a business from the ground up is a tough task. You need to do your market research, find investors to fund your idea, decide on the branding and business name, register your business name, and much more. However, one of the most important things is setting up your website especially if you want to have a strong digital presence. For that, you need to register your domain name. Once you’ve finalised and registered your domain name, it is time to choose the hosting type.  With multiple hosting options available it can be confusing which to opt for. Be that as it may, Cloud Hosting is one of the leading choices startups tend to choose. In this article, we will try to understand if Cloud Hosting is a good option for startups. Let us start by seeing what Cloud Hosting is.  What is Cloud Hosting? Cloud Hosting is a hosting type that connects multiple machines to each other via a common network, thus forming one large network. Your server resources like CPU, RAM and disk space are distributed amongst the users sharing the server space. Cloud Hosting is easily scalable, offers high speed and incredible performance.  Now that we’ve seen what Cloud Hosting is, let us see the benefits it offers startups.  5 reasons cloud hosting is a good option for startups Scalability  Being a startup you may implement new functionalities now and then resulting in fluctuating website traffic. Scalability is an important aspect when it comes to hassle-free upgrade of server resources.  The easy availability and scalability of Cloud Hosting allows you to upgrade your RAM and CPU resources with a single click as per the needs of the website traffic.  2. Cost Cost is of prime importance to businesses and more so when you’re a startup. Cloud Hosting is an affordable hosting option. If you’re comparing it with some other hosting options it may come across as expensive. However, given the features it provides, the pricing is considerably economical.  Features of Cloud Hosting include fully managed hosting, resource monitoring, unmetered bandwidth, free cPanel etc.  3. Performance  In Cloud Hosting, there are multiple servers interconnected to each other. All these servers store copies of your data and the application load is distributed evenly. This process of replication is known as data mirroring. Hence, in case any server failure occurs your data isn’t lost. Moreover, the next available server takes the operations of the failed server without any server downtime. Thus, Cloud Hosting is reliable as there is no single point of failure and your website performance isn’t hampered. 4. Speed According to a survey by Kissmetrics, a delay of 1-second in website page load time can cause a 7% reduction in the conversion rates. Thus, speed or the website loading time is of utmost importance, especially to startups. Along with this, website speed also affects your search engine ranking.  Cloud Hosting boasts of incredibly powerful servers with in-built varnish cache. Varnish is a web simulator that enables faster page load. In fact, it can speed up website loading time by almost 1000%. As website speed not only enhances the customer experience but also impacts customer conversion rates, Cloud Hosting is an apt choice for startups. 5. Security Website security is required to protect the website from several security threats such as viruses, DDoS attacks, malwares, worms, hardware failure etc. Although no hosting or security measure can provide 100% fool-proof security, Cloud Hosting assures a significant amount of security.  This is due to the fact that Cloud Hosting provides data mirroring facility that helps in keeping your data secure. Here your data is replicated on 3 different devices on multiple drives so that even if one copy of the data is corrupted, you do not lose it (as the backup is always available). This safeguards your data, as well as, assures in faster data recovery and backup. Conclusion  Starting a new business is a tough job and managing the website can add to the burden. However, with Cloud Hosting this is reduced to a significant extent. We hope you found this post helpful in understanding the benefits of Cloud and why it is the best option for startups. Once you choose Cloud Hosting the next logical move is to select the plan suited for your startup. If you have any queries or suggestions, feel free to drop a message in the comment box below! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Is Cloud Hosting a Good Option for Start-Ups? appeared first on ResellerClub Blog.

Is Cloud Hosting a Good Option for Start-Ups?

Starting a business from the ground up is a tough task. You need to do your market research, find investors to fund your idea, decide on the branding and business name, register your business name, and much more. However, one of the most important things is setting up your website especially if you want to have a strong digital presence. For that, you need to register your domain name. Once you’ve finalised and registered your domain name, it is time to choose the hosting type.  With multiple hosting options available it can be confusing which to opt for. Be that as it may, Cloud Hosting is one of the leading choices startups tend to choose. In this article, we will try to understand if Cloud Hosting is a good option for startups. Let us start by seeing what Cloud Hosting is.  What is Cloud Hosting? Cloud Hosting is a hosting type that connects multiple machines to each other via a common network, thus forming one large network. Your server resources like CPU, RAM and disk space are distributed amongst the users sharing the server space. Cloud Hosting is easily scalable, offers high speed and incredible performance.  Now that we’ve seen what Cloud Hosting is, let us see the benefits it offers startups.  5 reasons cloud hosting is a good option for startups Scalability  Being a startup you may implement new functionalities now and then resulting in fluctuating website traffic. Scalability is an important aspect when it comes to hassle-free upgrade of server resources.  The easy availability and scalability of Cloud Hosting allows you to upgrade your RAM and CPU resources with a single click as per the needs of the website traffic.  2. Cost Cost is of prime importance to businesses and more so when you’re a startup. Cloud Hosting is an affordable hosting option. If you’re comparing it with some other hosting options it may come across as expensive. However, given the features it provides, the pricing is considerably economical.  Features of Cloud Hosting include fully managed hosting, resource monitoring, unmetered bandwidth, free cPanel etc.  3. Performance  In Cloud Hosting, there are multiple servers interconnected to each other. All these servers store copies of your data and the application load is distributed evenly. This process of replication is known as data mirroring. Hence, in case any server failure occurs your data isn’t lost. Moreover, the next available server takes the operations of the failed server without any server downtime. Thus, Cloud Hosting is reliable as there is no single point of failure and your website performance isn’t hampered. 4. Speed According to a survey by Kissmetrics, a delay of 1-second in website page load time can cause a 7% reduction in the conversion rates. Thus, speed or the website loading time is of utmost importance, especially to startups. Along with this, website speed also affects your search engine ranking.  Cloud Hosting boasts of incredibly powerful servers with in-built varnish cache. Varnish is a web simulator that enables faster page load. In fact, it can speed up website loading time by almost 1000%. As website speed not only enhances the customer experience but also impacts customer conversion rates, Cloud Hosting is an apt choice for startups. 5. Security Website security is required to protect the website from several security threats such as viruses, DDoS attacks, malwares, worms, hardware failure etc. Although no hosting or security measure can provide 100% fool-proof security, Cloud Hosting assures a significant amount of security.  This is due to the fact that Cloud Hosting provides data mirroring facility that helps in keeping your data secure. Here your data is replicated on 3 different devices on multiple drives so that even if one copy of the data is corrupted, you do not lose it (as the backup is always available). This safeguards your data, as well as, assures in faster data recovery and backup. Conclusion  Starting a new business is a tough job and managing the website can add to the burden. However, with Cloud Hosting this is reduced to a significant extent. We hope you found this post helpful in understanding the benefits of Cloud and why it is the best option for startups. Once you choose Cloud Hosting the next logical move is to select the plan suited for your startup. If you have any queries or suggestions, feel free to drop a message in the comment box below! .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Is Cloud Hosting a Good Option for Start-Ups? appeared first on ResellerClub Blog.

Big Data: What It Is and How to Apply It to Your Online Business

Big Data refers to a huge amount of data. It may be a volume greater than you can imagine; Think of servers, information and various tools of great power, which allow you to access valuable knowledge about people, habits, etc. In addition, Big Data grows rapidly. Because they increase so fast, storing, processing, analyzing and managing them properly requires important work that gives many benefits in the medium and long term. Although it may seem difficult, there are simple strategies to manage it and achieve results. Good Big Data management can serve not only to get to know your audience better but also to adjust your proposals and offers based on their needs. Social Big Data: benefits of its use Several studies on Big Data reveal that the amount of information used by everyone in their online businesses is only 0.5%. This is equivalent to that in the year 2020 when it is estimated that there will be about 5 GB of data for each person, we will be working with 0.025GB for each user of our online community and still be wasting information. Where will so much truthful and useful information come from? There are many sources of information that companies and users relate to. Forms, emails, records, etc. But one of the strengths is social networks, where each person gives all kinds of useful data that businesses can use to better define our messages. Social Big Data, as a concept, has gained much importance within the world of Digital marketing. This is because it can provide you with very useful advantages when planning contact with the potential client. But what is it exactly? Although it is not such a well-known strategy, the reality is that it has gained ground due to its excellent results. The advantages, as you can see below, are clear. How to take advantage of Social Big Data? Exploring the data you get is an excellent way to start thinking about what will be the most appropriate way to take advantage of them. There are no magic formulas that serve all cases since, surely, your audience will have a different behaviour and personality from the rest. However, there are some clues that will help you get the most out of the information you have collected. Thus, the most relevant examples are: Optimize the sales funnel: You can better identify those leads that may end up closing a sale after completing its cycle. In addition, you will have the ability to refine the process, adjusting it to generate a greater amount of conversions. Customize communication to the maximum: Adapting the message to the recipient is essential for the success of your strategy. However, delivering it at the right time and context is one of the great advantages of Social Big Data. If the communication is presented in the correct context, moment and form, the probability is that the message will multiply exponentially. Adjust audiences in social ads campaigns: You can avoid wasting resources on promoting yourself to people who, in reality, have no genuine interest in your product. In this way, you rationalize spending and avoid waste but, in addition, you achieve better results in your campaigns. You must be clear that in order to perform all these actions thanks to this type of strategy you need to invest in Social Big Data. You must have enough technology to store all the information, process it, and store it in a useful and orderly manner. In addition, it is necessary to have professionals who are able to work with so much data to be able to draw conclusions that are truly relevant and useful. Generate Relevant Content With Big Data and SEO Strategies If you are looking for how to grow organic traffic to your site, the key is in the content. But not only in its quality and originality, but also in its relevance to your buyer person and its search engine optimization. Content is the answer to your dilemma of “how do I increase the organic traffic of my site?” However, you must be careful in the following aspects: that it be related to your brand (and do not cover too many topics), that it is not redundant and that you constantly update it. On the other hand, what is organic traffic? And what is a buyer persona? They may be the first questions that assail you when you start to delve into content marketing to publicize your brand and seek conversions. But the second part of the formula “organic traffic and SEO” is just as important as knowing your audience. It refers to the optimization of your website and its contents so that they appear among the first results of user queries in search engines and thus generates organic traffic with Google. This is achieved through the use of keywords and long-tail keywords (more specific key phrases) that correspond to those that your prospects will use to do their searches on the internet and that you should include both in your headlines and meta descriptions and in the URL of your articles and the attribute of the images you incorporate. The advantages of organic traffic are many, including its low cost and the relevance it brings to your content for search engines; The more people visit you, the more likely your site is to stand out in the search results. Among the reports that will help you improve SEO are: Audience Report It helps you compare the behaviour of users within your website from one month to another in relation to the number of visitors, the sessions initiated by each one, the number of page views, the average time of those visits and the percentage of rebound. Qualitative reports That respond to the parameters of objectives that you have established in terms of the time that visitors spend on your site and how many pages they visit. SEO report based on quantitative and qualitative data. It gives very precise information about the effectiveness of the optimization strategy, and you can reorganize it according to your particular objectives and interests. Acquisition reports. They include metrics and statistics on visits to your website, differentiating between organic traffic (from search engines), direct (when the user directly types your URL address), the referral (which comes from links mentioned on other sites) and the social (result of the diffusion in social networks). Secondary Dimensions When there is no information on the search terms that generated the organic traffic, it is necessary to delve into the data requesting a special report that offers more specific information about the visits and the pages they visited in relation to the keywords used in the searches. Using this information treasure will allow you to evaluate the results of your content marketing strategy and detect the windows of opportunity to improve your positioning. Assist in the segmentation of clients Before we examined our clients and saw how they were classified according to their peculiarities, especially their demographic data, and strategies were applied that were applied over months to match the results of the principle with those of the end. In our days, we can see month by month and week by week, and even in real-time, as customers evolve, and, in this way, focus strategies on the fly, obtaining better results. Have a more precise business vision Companies traditionally worked with Excel tables that contained the data collected and these were sent to each and every one of the departments. Then, each department contributed a part, running the risk of losing important data between them. At present, Big Data lets you create a unique data structure, without losing data between departments. To optimize the cost analysis Cause and effect. If we have a better prediction and planning, we will also better visualize the costs that a given action will represent. There are 5 main pillars, which are called “5 V’s of Big Data”: velocity, variety, veracity, value and volume. The latter concerns the amount of data available – according to IBM’s estimate, by the year 2020 there will be 44 zettabytes of information on the world network. With the right tools, your company can reduce costs based on this data, analyzing information about: the current situation of your company; its team of collaborators; what are the current investments and how are they being made; the focus of loss of resources, such as commercial points with sales below expectations. And it is not just large companies that can use these tools: small and medium-sized companies must also invest in Big Data to become competitive. Conclusion In summary, the business opportunities offered by Big Data will depend on the analysis needs of each company.  Although many brands have missed the opportunity that this data generates, the reality is that, in the short term, this marketing strategy will become increasingly relevant. In just three years it has consolidated and, with the success of social networks, surely its possibilities will increase. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Big Data: What It Is and How to Apply It to Your Online Business appeared first on ResellerClub Blog.

Big Data: What It Is and How to Apply It to Your Online Business

Big Data refers to a huge amount of data. It may be a volume greater than you can imagine; Think of servers, information and various tools of great power, which allow you to access valuable knowledge about people, habits, etc. In addition, Big Data grows rapidly. Because they increase so fast, storing, processing, analyzing and managing them properly requires important work that gives many benefits in the medium and long term. Although it may seem difficult, there are simple strategies to manage it and achieve results. Good Big Data management can serve not only to get to know your audience better but also to adjust your proposals and offers based on their needs. Social Big Data: benefits of its use Several studies on Big Data reveal that the amount of information used by everyone in their online businesses is only 0.5%. This is equivalent to that in the year 2020 when it is estimated that there will be about 5 GB of data for each person, we will be working with 0.025GB for each user of our online community and still be wasting information. Where will so much truthful and useful information come from? There are many sources of information that companies and users relate to. Forms, emails, records, etc. But one of the strengths is social networks, where each person gives all kinds of useful data that businesses can use to better define our messages. Social Big Data, as a concept, has gained much importance within the world of Digital marketing. This is because it can provide you with very useful advantages when planning contact with the potential client. But what is it exactly? Although it is not such a well-known strategy, the reality is that it has gained ground due to its excellent results. The advantages, as you can see below, are clear. How to take advantage of Social Big Data? Exploring the data you get is an excellent way to start thinking about what will be the most appropriate way to take advantage of them. There are no magic formulas that serve all cases since, surely, your audience will have a different behaviour and personality from the rest. However, there are some clues that will help you get the most out of the information you have collected. Thus, the most relevant examples are: Optimize the sales funnel: You can better identify those leads that may end up closing a sale after completing its cycle. In addition, you will have the ability to refine the process, adjusting it to generate a greater amount of conversions. Customize communication to the maximum: Adapting the message to the recipient is essential for the success of your strategy. However, delivering it at the right time and context is one of the great advantages of Social Big Data. If the communication is presented in the correct context, moment and form, the probability is that the message will multiply exponentially. Adjust audiences in social ads campaigns: You can avoid wasting resources on promoting yourself to people who, in reality, have no genuine interest in your product. In this way, you rationalize spending and avoid waste but, in addition, you achieve better results in your campaigns. You must be clear that in order to perform all these actions thanks to this type of strategy you need to invest in Social Big Data. You must have enough technology to store all the information, process it, and store it in a useful and orderly manner. In addition, it is necessary to have professionals who are able to work with so much data to be able to draw conclusions that are truly relevant and useful. Generate Relevant Content With Big Data and SEO Strategies If you are looking for how to grow organic traffic to your site, the key is in the content. But not only in its quality and originality, but also in its relevance to your buyer person and its search engine optimization. Content is the answer to your dilemma of “how do I increase the organic traffic of my site?” However, you must be careful in the following aspects: that it be related to your brand (and do not cover too many topics), that it is not redundant and that you constantly update it. On the other hand, what is organic traffic? And what is a buyer persona? They may be the first questions that assail you when you start to delve into content marketing to publicize your brand and seek conversions. But the second part of the formula “organic traffic and SEO” is just as important as knowing your audience. It refers to the optimization of your website and its contents so that they appear among the first results of user queries in search engines and thus generates organic traffic with Google. This is achieved through the use of keywords and long-tail keywords (more specific key phrases) that correspond to those that your prospects will use to do their searches on the internet and that you should include both in your headlines and meta descriptions and in the URL of your articles and the attribute of the images you incorporate. The advantages of organic traffic are many, including its low cost and the relevance it brings to your content for search engines; The more people visit you, the more likely your site is to stand out in the search results. Among the reports that will help you improve SEO are: Audience Report It helps you compare the behaviour of users within your website from one month to another in relation to the number of visitors, the sessions initiated by each one, the number of page views, the average time of those visits and the percentage of rebound. Qualitative reports That respond to the parameters of objectives that you have established in terms of the time that visitors spend on your site and how many pages they visit. SEO report based on quantitative and qualitative data. It gives very precise information about the effectiveness of the optimization strategy, and you can reorganize it according to your particular objectives and interests. Acquisition reports. They include metrics and statistics on visits to your website, differentiating between organic traffic (from search engines), direct (when the user directly types your URL address), the referral (which comes from links mentioned on other sites) and the social (result of the diffusion in social networks). Secondary Dimensions When there is no information on the search terms that generated the organic traffic, it is necessary to delve into the data requesting a special report that offers more specific information about the visits and the pages they visited in relation to the keywords used in the searches. Using this information treasure will allow you to evaluate the results of your content marketing strategy and detect the windows of opportunity to improve your positioning. Assist in the segmentation of clients Before we examined our clients and saw how they were classified according to their peculiarities, especially their demographic data, and strategies were applied that were applied over months to match the results of the principle with those of the end. In our days, we can see month by month and week by week, and even in real-time, as customers evolve, and, in this way, focus strategies on the fly, obtaining better results. Have a more precise business vision Companies traditionally worked with Excel tables that contained the data collected and these were sent to each and every one of the departments. Then, each department contributed a part, running the risk of losing important data between them. At present, Big Data lets you create a unique data structure, without losing data between departments. To optimize the cost analysis Cause and effect. If we have a better prediction and planning, we will also better visualize the costs that a given action will represent. There are 5 main pillars, which are called “5 V’s of Big Data”: velocity, variety, veracity, value and volume. The latter concerns the amount of data available – according to IBM’s estimate, by the year 2020 there will be 44 zettabytes of information on the world network. With the right tools, your company can reduce costs based on this data, analyzing information about: the current situation of your company; its team of collaborators; what are the current investments and how are they being made; the focus of loss of resources, such as commercial points with sales below expectations. And it is not just large companies that can use these tools: small and medium-sized companies must also invest in Big Data to become competitive. Conclusion In summary, the business opportunities offered by Big Data will depend on the analysis needs of each company.  Although many brands have missed the opportunity that this data generates, the reality is that, in the short term, this marketing strategy will become increasingly relevant. In just three years it has consolidated and, with the success of social networks, surely its possibilities will increase. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Big Data: What It Is and How to Apply It to Your Online Business appeared first on ResellerClub Blog.

Dedicated SSD now LIVE: Host on the Beast!

We have an announcement to make! In keeping with our aim to constantly upgrade our products and bring you only the best, we’re happy to announce that Dedicated Solid State Drive (SSD) is now live on the ResellerClub platform! The product that has been in high demand is finally here! You can now resell Dedicated SSD for a huge business advantage. Why Choose Dedicated SSD Servers for your Business? 1. Powerful Configuration for High-performance: With our high-performance servers, you can easily host any resource-intensive website or application! To accommodate numerous processes, critical applications and high website traffic, our Dedicated SSD Servers come with powerful SSD storage, the latest Intel Xeon D 2141 I processor along with up to 64 GB DDR4 high memory servers. 2. SSD Storage for Increased Efficiency: With SSD storage, you have the advantage of increased efficiency and a tremendous performance boost. 3. Root access for complete control: With our Dedicated SSD Hosting, you get full root access of your server. With the help of the integrated Server Administration Panel, you can customize your server environment to suit your website needs. You can Rebuild, access Web-based VNC, Restart, Shutdown and Monitor resources easily. 4. Choice of Hosting Panels: With Dedicated SSD, you can choose to administer all your websites with either of the two best hosting panels – cPanel or Plesk. Along with this, our SSD Dedicated Servers come with: Integrated Server Administration panel High Memory Servers (up to 64 GB DDR4) Easy cPanel and Plesk installation cPanel with WHM Control Panel Secured Server with IPTables Firewall Unlimited POP3 Email Accounts with SMTP Further Information & Documentation For additional help, feel free to refer to our Knowledge base. The API documentation can be found below: API Documentation Knowledgebase We’re very excited about this launch and we hope you are too! If you have any queries, feel free to get in touch with us at clientrelations@resellerclub.com .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Dedicated SSD now LIVE: Host on the Beast! appeared first on ResellerClub Blog.

Dedicated SSD now LIVE: Host on the Beast!

We have an announcement to make! In keeping with our aim to constantly upgrade our products and bring you only the best, we’re happy to announce that Dedicated Solid State Drive (SSD) is now live on the ResellerClub platform! The product that has been in high demand is finally here! You can now resell Dedicated SSD for a huge business advantage. Why Choose Dedicated SSD Servers for your Business? 1. Powerful Configuration for High-performance: With our high-performance servers, you can easily host any resource-intensive website or application! To accommodate numerous processes, critical applications and high website traffic, our Dedicated SSD Servers come with powerful SSD storage, the latest Intel Xeon D 2141 I processor along with up to 64 GB DDR4 high memory servers. 2. SSD Storage for Increased Efficiency: With SSD storage, you have the advantage of increased efficiency and a tremendous performance boost. 3. Root access for complete control: With our Dedicated SSD Hosting, you get full root access of your server. With the help of the integrated Server Administration Panel, you can customize your server environment to suit your website needs. You can Rebuild, access Web-based VNC, Restart, Shutdown and Monitor resources easily. 4. Choice of Hosting Panels: With Dedicated SSD, you can choose to administer all your websites with either of the two best hosting panels – cPanel or Plesk. Along with this, our SSD Dedicated Servers come with: Integrated Server Administration panel High Memory Servers (up to 64 GB DDR4) Easy cPanel and Plesk installation cPanel with WHM Control Panel Secured Server with IPTables Firewall Unlimited POP3 Email Accounts with SMTP Further Information & Documentation For additional help, feel free to refer to our Knowledge base. The API documentation can be found below: API Documentation Knowledgebase We’re very excited about this launch and we hope you are too! If you have any queries, feel free to get in touch with us at clientrelations@resellerclub.com .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post Dedicated SSD now LIVE: Host on the Beast! appeared first on ResellerClub Blog.

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