The Domain.com Blog

Tips to Improve Customer Loyalty

As you already know, the Domain.com team travels to quite a few conferences throughout the year. Aside from all the Domain.com swag we give away, these events are an awesome opportunity to speak with our customers. We hear a lot of great questions – how will a new domain extension help my business, how important is domain privacy, how can I use social media to help me? But without a doubt, the most common thing we hear is – how do I improve customer loyalty? If done the right way, it’s fairly simple to get your website up and running, and with some incentive to the customer to get started, it’s easy to grow a solid base. But how do you get people to continue using your services? And not just that – how do you get them to recommend you? Check out some tips below to get you started. Focus on Valuable Customers. You already know who they are. Your most valuable customers are not just repeat purchasers. These customers are the ones recommending your services to their friends, colleagues, and clients. Your VIPs should not be ignored. If you’re an online-only business, coupon codes, customer spotlights, and early bird access go a long way to making a customer feel invaluable. If you’re a brick-and-mortar store, happy hours, special guest, and gifts with purchase will keep your VIPs coming back for more. Invest in Your Customer Loyalty. Reward incentives are huge drivers for bringing your customers back. Whether it’s exclusive email offers, advanced purchase opportunities, or frequent shopper cards, when customers know they are getting a deal, they’ll be more likely to keep coming back. Pepper incentives throughout the month, and test discount levels that generate the greatest amount of revenue. After some time, you’ll have a good idea of what’s working. Listen to Customer Feedback. It may not always be what you want to hear, but your customer feedback is a pretty strong indicator of how you’re doing as a business. Dedicate a page on your site to contact information and social media information, and list in detail the best ways to reach you. Frustrated customers are often just looking to be heard. If you provide an ear, and a resolution, you’ll be easily forgiven. Additionally, pay attention to customer suggestions. We are often so “in” what we’re doing, it’s hard to see what could be done better. Your customers like you, and they want you succeed. Their helpful suggestions could go a long way. Provide Meaningful Customer Service. Customer service does not need to just be reactive. Sure, when we think of customer service we think resolution of issues, answering questions, and straightening out billing. But providing proactive outreach to customers benefits both you and them. Quarterly surveys, email campaigns, even bi-monthly phone calls will help to identify lingering issues, or even better, tell you what you’re doing well. With so much going on, it’s often hard to remember how important customer loyalty is to your business. With a few tweaks, you could be on your way to making more money, growing your customer base, and finding better overall success. We’d love to hear from you! Comment below or reach out via Facebook, Twitter, or Instagram. The post Tips to Improve Customer Loyalty appeared first on Domain.com | Blog.

Score a $1.99 .CLUB Domain Name From Domain.com

It doesn’t matter if your passions come alive at book club, at rock climbing club, or even at a nightclub. The domain extension for you is .CLUB. As one of the most popular nTLDs to date, .CLUB is in high demand. And at Domain.com you don’t have to pay a premium price. With our $1.99 .CLUB Giveaway, you can score your first year of .CLUB for less than a cup of coffee. On October 7 starting at 9am EDT visit the giveaway link to enter. Set your alarms to make sure you’re on time! We only have 500 .CLUB coupons available. The first 500 participants to complete the form will receive an exclusive coupon code good for a $1.99* first year .CLUB domain name. When does the giveaway end? At 9pm EDT or when the 500 coupons run out, whichever comes first. Based off the popularity of .CLUB, we’re willing to bet the 500 coupons will be gone fast. You don’t want to be late, so set a second alarm if you have to. Bookmark this link so you have it for October 7: http://woobox.com/pcynnx For reminders and the most up to date information on the $1.99 .CLUB Giveaway, follow Domain.com on Twitter, Instagram, and Facebook. Good luck!     *LIMITED TIME OFFER. CLUBGIVE coupon and offer ends October 30, 2015 at 11:59pm Pacific. CLUBGIVE is valid for one $1.99 .CLUB domain for one first year registration. All renewals on products and services after the initial discounted period will be charged at the current standard list price for the selected period. Coupon is not valid with TLDs other than .CLUB, premium domains, existing products and services, renewals, transfers, custom website design, other coupons, or special pricing. Limit one coupon and one $1.99 .CLUB domain per customer, email address, and/or Domain.com account for the entirety of this promotion. Offer not valid in China, Thailand, or Vietnam. The post Score a $1.99 .CLUB Domain Name From Domain.com appeared first on Domain.com.

Launch Great Ideas with Domain.com at TechCrunch Disrupt SF

  Domain.com is heading to San Francisco! We’ll be attending one of the most anticipated technology conferences of the year for a week of celebrating startups and the technology that makes their ideas possible. TechCrunch Disrupt San Francisco is one of our favorite events and it all kicks off on September 19. We’ll begin our time in San Francisco at the Hackathon. Teams of developers and engineers have less than twenty-four hours to develop a new product and present it to a panel of judges. Make no mistake, these teams are creating products with real potential. One notable Hackathon alum is GroupMe, a popular messaging app recently acquired by Skype. You might be asking yourself how teams stay fueled up for a full twenty-four hours. We determined the best source of energy comes from tamales and beer and that’s what we’ll be serving at midnight on Saturday! If you’re attending the Hackathon as either a participant or attendee, keep an eye out for our table and grab some Domain.com swag. On Monday, Hackathon participants will be catching up on sleep and the three day conference will begin. Speakers with ties to companies like FitBit and Pinterest will take the stage, established startups will compete in the Startup Battlefield, and young startups will exhibit their products to attendees for a last minute bid to the Startup Battlefield. We will be located at our table doing our usual routine of handing out swag and talking about domains, but this year we have some new surprises. To begin with, the Domain Cave will be making its TechCrunch Disrupt debut after its hit appearance at OSCON. Even more exciting is our first ever Beat the Industry Expert challenge. Attendees will have the chance to compete head-to-head with top domain experts to determine the best domain name for their great idea. An unbiased judge will determine the winning domain name and award prizes. Stay tuned on Twitter and Facebook for as we reveal the identities of our industry experts and publish challenge times. We’re so excited to get to San Francisco to see thousands of hours of hard work and innovation come to life. On top of posting Beat the Industry Expert details on our social media accounts, we will also be chronicling our time in the Bay Area using #DomainDisrupt. So keep an eye out for our latest updates and celebrate startups, technology, and innovation with us all week long!   The post Launch Great Ideas with Domain.com at TechCrunch Disrupt SF appeared first on Domain.com.

Drone Battles and Other Geekery with Hak5

If you’re a follower of Domain.com on social media, you already know that we love our friends over at Hak5. If you’re not familiar with them, Hak5 is a group of IT ninjas, security professionals, and hardcore gamers who have been producing popular tech videos on YouTube for over ten years. We’re always impressed by host Darren Kitchen’s ideas, and when he proposed a Domain.com Drone Battle Arena, we couldn’t say no.   The Domain.com Drone Battle came to life at Hak5’s Open House on August 29 in Richmond, California. The Hak5 crew opened their warehouse doors for an afternoon of hacking, tech, and fun with fans. The custom Domain.com Drone Battle Arena was a hit with participants as they competed tournament style to declare a winner. Drone Battle losers were consoled with free Domain.com t-shirts and koozies. .CLUB also joined in on the Open House fun, providing stickers, koozies, and other giveaways for attendees to grab.   While some participants battled their drones in the Domain.com Arena inside, others soaked in the California sun outside with BBQ and corn hole. The Domain.com and .CLUB koozies became particularly helpful to keep beers cold in the Bay Area rays. Hak5 capped off the afternoon with 3D printing, a LAN party, and drone racing.   If you haven’t watched Hak5 on YouTube yet, you definitely should. And if the Hak5 Open House or Drone Battle sounds like something you’d be interested in, visit hakhouse.club and dronebattle.club to sign up for Hak5 related updates. You don’t want to miss the next Hak5 Open House! And if you haven’t followed us on Twitter, Instagram, or Facebook yet, get to it! We share some of Hak5’s latest updates, as well as other important sales, giveaway information, and more. Domain.com and .CLUB swag for Hak5 fans. Everything tastes delicious on the Domain.com/.CLUB Grill! Domain.com Drone Battle Arena Hak5’s Darren and Shannon putting their koozies to use. We wonder who won this round? Thanks for rocking the Domain.com t-shirt Darren! Domain.com Drone Battle Arena close up The post Drone Battles and Other Geekery with Hak5 appeared first on Domain.com.

September’s nTLD Roundup: .ONLINE, .DESIGN, and .WEBSITE

With the new month comes a new nTLD Roundup! Every month it’s our goal to alert our readers to some of our favorite nTLDs. For September, we’re featuring some of the most popular nTLDs to date. These nTLDs also happen to be perfect for TechCrunch Disrupt San Francisco, which Domain.com is attending later this month. Let us introduce you to .ONLINE, .DESIGN, .WEBSITE!   .ONLINE is brand new and in high demand. .ONLINE broke records with over 28,000 registrations in its first thirty minutes of general availability. Recognized in over twenty-four languages and currently included in over 700,000 domain names, the word “online” has instant global appeal. Harness the power of “online” and shorten your domain name all at once. Instead of YourBusinessOnline.COM, become YourBusiness.ONLINE. Domains are not this popular without reason, so join the thousands of others who have already chosen .ONLINE as their new domain extension.   Imagine having a website dedicated to your creative designs. It doesn’t matter if it’s graphic design, fashion design, or interior design; in this digital world, you need a place to showcase your talents! Now it’s possible with .DESIGN. Declare your commitment to producing beautiful designs with a website backed by .DESIGN.   Don’t settle for a complicated domain name. Instead, get a .WEBSITE! With a .WEBSITE domain name, your business has the opportunity to grab a piece of prime internet real estate. Easy to search for and easy to remember, .WEBSITE can help lead your business to better branding and a higher recall value.   Interested in .ONLINE, .DESIGN, or .WEBSITE? Head on over to Domain.com! Not only can you search for one of the nTLDs featured in this blog, but you can also browse 300+ other domain extensions. Why wait? Your perfect domain name is waiting at Domain.com. The post September’s nTLD Roundup: .ONLINE, .DESIGN, and .WEBSITE appeared first on Domain.com.

Google+ For the Beginner

  At first glance, Google+ is the black sheep of social media. There was a ton of buzz surrounding Google+ before it opened to the public and then all that excitement just kind of… vanished. How many times have you heard someone say, “Who even uses Google+?” Well, as it turns out, a lot of people do! A quick search tells us that as of March 2015 there are 300 million active Google+ users. That’s a huge opportunity to reach a new audience and it shouldn’t go to waste. Domain.com has a Google+ page and we admit that when we started we weren’t the savviest page on the platform. Over the past few months, we have been attempting to utilize Google+ in the same way we use Facebook and Twitter. Unfortunately, Google+ can feel very foreign compared to its counterparts and we quickly figured out that Google+ involved a learning curve. Part of the learning process is a lot of research, testing, and exploring to see what works. The result is this list of surprising and useful features that are valuable to any Google+ beginner. Titles are encouraged on posts. This was a weird concept for us at first. Titles on social media posts seem counterintuitive. On Google+, though, we learned that this is a key aspect of building your online presence. Google considers every post made on Google+ to be a web page. The “web page’s” content is determined by the first sentence of your post. Further, this web page status means every post is eligible to appear as a result in a Google search. Google uses the first sentence of your post as the headline that customers will see in a search. By making that first sentence a title, you’re providing Google the information it needs for accurate SEO. Long story short: always make your first sentence a title and make that title effective! Google+ allows you to format posts! This is particularly useful for those titles we were just talking about above. Use *asterisks* to bold, _underscores_ to italicize, and -hyphens- to create strikethroughs. Use formatting to highlight certain information or to organize the text in your posts. Formatting your post on Google+ will help your page appear professional and easy to navigate. Hashtags are used on Google+. Same as other social media networks, hashtags help categorize posts and clicking on a hashtag brings you to all related content. To assist with brand consistency, use the same hashtags you currently use on Facebook and Twitter. Circles are kind of confusing at first glance but they help immensely with targeting on Google+. With the ability to sort followers into customized Circles, you can always be sure the right message goes out to the right people. Simply select which audiences you want to target while publishing a post. If a Circle is small enough, you can even choose to send posts directly to followers’ email inboxes. Don’t underestimate the power Circles provides to a small business. Have a sale aimed at loyal customers? Identify and create a “loyal customers” Circle and, boom, you have an instant targeting strategy. How you choose to group your followers is completely up to you and your small business. Followers are more than an arbitrary number on Google+. We all know more followers on other platforms means more impressions for your business page, but followers take on a whole new meaning on Google+. The more followers you have, the more legitimacy you have with Google, and the higher your search ranking with them. Google+ users are all about the communities. Join some communities that are relevant to you and your business. No matter your interest, industry, or location, there is bound to be a Google+ community for you. Domain.com mostly follows small business and technology-based communities. We leverage these communities by sharing many of our blog posts with them. In return, we have access to a constant stream of articles, blogs, and information posted by others in the community. Need advice? Ask a question and members are sure to chime in. Grow your network and your knowledge by being active within Google+ communities. If you’re not currently on Google+, we suggest getting started today. Don’t let the potential of 300 million active users go to waste. With these six tips and features, you have a solid foundation to build your business page. From there you will be able to determine what works best for you and your audience. Need some inspiration? Check out Domain.com’s Google+ page to see what we’re doing. The post Google+ For the Beginner appeared first on Domain.com.

Domain.com’s Top 4 Favorite Talks from OSCON 2015

Domain.com recently spent a week at OSCON in our hometown of Portland, Oregon. Year after year, we are impressed and inspired by OSCON’s presenters. We’re excited to share our favorite talks with all of our readers who couldn’t make the trip to OSCON. It doesn’t matter if you’re an open source guru or not, these talks offer a little bit of everything for everybody. Here’s our list of favorite talks from OSCON 2015. Keila Banks is only 13 years old and already presenting at OSCON. Keila discusses coding and how it has helped define her character. If you want to see an incredibly self-aware and driven teenager evaluate labels and technology, this talk is for you. Who doesn’t want to be a superhero in the open source community? Dr. Angel Diaz of IBM discusses the responsibility developers have in code, community, and culture. Paul Fenwick provides comic relief as he discusses the disconnect between technology and today’s realities. Paul argues that the future of technology is already here and we don’t even realize it. Beth Tucker Long breaks down hacking and the warning signs your website has been injected with malware. Learn what steps you should take to clean up your hack and when you should ask for help.     The post Domain.com’s Top 4 Favorite Talks from OSCON 2015 appeared first on Domain.com.

Domain.com OSCON Recap: Scratch Cards, Nerd Glasses, and Drones!

Domain.com’s OSCON Booth Beautiful view while flying in to PDX. Once again, Domain.com had a blast at OSCON 2015! The whole Domain.com OSCON team assembled in our hometown of Portland, Oregon for a week of open source and technology. It was our fourth year exhibiting at OSCON and we think it might have been the best one yet. How do we know it went so well? Because we gave away almost all of our swag! We brought along some new surprises for 2015. Our newest giveaway was our custom Domain.com scratch cards. Grand prizes in this giveaway included drones, Raspberry Pis, and Nerf guns. Just like its lottery counterpart, our scratch cards meant that OSCON attendees had a statistically small shot at winning some big prizes. Don’t worry about our scratch card “losers” though; they didn’t walk away empty-handed! Every person that visited our booth had the opportunity to grab Domain.com t-shirts, flash drives, koozies, and more. Also new for 2015 was the debut of the Domain Cave custom built from black and red Lego bricks. In the Domain Cave, OSCON attendees could browse through the 300+ domain extensions available on Domain.com to find their perfect match. The Domain Cave received many kind comments about its SNOT technique and we were happy to pass along the compliments to our Cave designer. We can’t pick just one favorite moment at OSCON. Between the scratch cards, the Booth Crawl, and all the giveaways, it’s nearly impossible to choose. But at the top of the list are all the conversations we had with the OSCON attendees. We want to say thank you to everyone who stopped by our booth and followed along on social media. Chatting with both new and old customers face-to-face is exactly what makes events like OSCON worthwhile. We hope you enjoyed the Domain.com swag. Until next time, OSCON! The Domain.com OSCON team was a little excited. Our scratch card drone winner! These guys won a Raspberry Pi and a free domain! Too much swag to carry! The Domain.com backpacks were a huge hit. Booth crawl koozies. Too much swag to fit in the SUV. By the end of the week, all of our leftover supplies were easily packed into a Honda Fit. Awesome Domain.com tye die shirt. We made some time to visit Pok Pok for dinner. Local craft beers were featured at the OSCON Booth Crawl. New friends wearing the Domain.com nerd glasses. The post Domain.com OSCON Recap: Scratch Cards, Nerd Glasses, and Drones! appeared first on Domain.com.

August’s nTLD Roundup: .NEWS and .TECH

It’s time for another installment of Domain.com’s monthly nTLD Roundup! Every month, it’s Domain.com’s goal to alert our readers to some of our favorite nTLDs. For August we’re featuring two brand new, highly anticipated domain extensions. Without further adieu, we’d like to introduce you to .NEWS and .TECH!   Own your story with .NEWS. Perfect for bloggers, journalists, or media companies, .NEWS is a distinct and defining domain name. This nTLD hit general availability in mid-July with a special introductory price of $17.99/year that can be found only on Domain.com. Don’t wait to register your .NEWS! This discounted price will only be around until August 15.   Get ready, .TECH enters general availability on August 5! Set your website apart from the millions of businesses, entrepreneurs, and tech enthusiasts with a .TECH domain name. Ahead of the curve, savvy, and specific a .TECH domain will be a valuable indicator of your expertise. With a .TECH-backed website, your audience will instantly know where your talents and interests lay.   No matter what your passion may be, Domain.com has all your domain needs covered. With 300+ domain extensions available for immediate registration, you’ll always be able to find a domain to fit any need. Remember, it all starts with a great domain!   The post August’s nTLD Roundup: .NEWS and .TECH appeared first on Domain.com.

The Six Don’ts of Launching Your Small Business Website

Launching a new website as a small business owner can be daunting. As a company’s first contact point with many of its customers, your website needs to make a lasting impression. There are a lot of factors that go into building both good and bad websites, but these six “Don’ts” will help keep both your website and business on track.   Your website isn’t mobile compatible. Accessing the Internet via a mobile device is becoming increasingly common. In fact, according to a recent poll, 15% of Americans who own a smartphone have no other way of getting online [1]. Don’t alienate customers who are mobile users. Explore your options for mobile compatibility, starting by checking your website with Google’s Mobile-Friendly Test. Contact info is hard to find (or nonexistent). The best place you can put contact information is at the top of your homepage. If that spot doesn’t work for your particular website, the second best option is to create a separate page dedicated to your address, phone number, and email information. Clearly mark this page as “Contact Us.” This sounds like a no-brainer, but it’s an easy thing to overlook. The last thing you want is to send your customers on a contact info wild goose chase. This could result in a negative impression by the customer and, ultimately, the loss of their business. The website is hard to navigate. Distinctly marked tabs and pages streamline ease of use and provide an overall better customer experience. Your website doesn’t have to be the most cutting edge, overly complicated page out there. It simply has to be aesthetically pleasing, easy to use, and serve its purpose. There’s too much information. That’s right, it’s completely possible to have too much information! An abundance of testimonials, photos, descriptions, and options can be overwhelming. Stick to the basic information about your products and services. If needed, let customers know your business is available for special projects and provide them with an inquiry form to save yourself some clutter. Tone it down, limit yourself, and include only what’s necessary. Your customers will thank you. The customer isn’t asked to stay in touch. Prominently display links to social media pages and ask customers to be a part of your email list. Eliminate the effort of making a second contact by simply asking customers to stay connected. Make it easy for your business to develop lasting and profitable relationships. By securing a ‘Like’ on social media or a customer’s email address, you are being proactive and taking the steps to foster a meaningful audience for marketing efforts. Your website is all about the company. This may seem counterintuitive, but changing the wording on your website can make a big difference in how customers view your business. Instead of saying, “This is the awesome product I’m offering you.” say, “This is the awesome result of using my product.” Don’t brag about how great your offering is; instead, talk about how it can help the customer and improve their lives. For example, don’t say your landscaping services are the best. Say your landscaping services will help a customer’s home have beautiful curb appeal. Make the website feel relatable to the customer by offering benefits instead of simply products.   In addition to these basic tips, take a critical look at some other company websites. What’s working for them? What isn’t working? As a potential customer, what did you think of the overall website experience? Use these tips and lessons to revamp your business’ website and share with us! We want to hear what lessons or tricks you have learned while launching your website. In the comment section below or on Twitter using #DomainBlog, let us know what changes you have made to your website and how they have impacted your business. [1] http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ The post The Six Don’ts of Launching Your Small Business Website appeared first on Domain.com.

Domain.com’s OSCON Non-Attendee Giveaway!

We love a good Domain.com giveaway, especially at conferences like OSCON. We have a lot of cool giveaways in the works for this year’s conference and are really excited to share them with our fans. We realize that not everyone can make the trip to Portland, Oregon, so we’re bringing OSCON to all of you at home!   It’s no secret that open source projects empower creative freedom. To celebrate this, we want you to share your favorite part of the open source community. How has open source influenced you and your work? How do you use open source? What’s your signature trick or tip? We want you to talk about anything open source! Start the discussion and share your thoughts to impact others. Who knows, maybe you’ll be the one to win a Domain.com swag bag!   To enter, Tweet or Instagram using #DomainOSCON or post in the comment section below during Giveaway Hours. We’ll monitor all the entries to randomly select three swag bag winners.   Giveaway Entry Hours Wednesday, July 22, 2015 10 a.m. – 6 p.m. Pacific Thursday, July 23, 2015 10 a.m. – 6 p.m. Pacific   Have questions? Tweet them to @domaindotcom or ask in the comment section of this blog. We’re looking forward to reading your entries! The post Domain.com’s OSCON Non-Attendee Giveaway! appeared first on Domain.com.

July’s nTLD Roundup: .ROCKS, .GURU, and .SITE!

It’s our goal every month to alert our readers of nTLD’s that are standouts among the crowd. Domain.com thinks there is an nTLD for everybody, and it shows with our growing list of 250+ domain extensions. For July, we wanted to highlight a couple of nTLD’s that are either entering general availability or are just plain cool.   Does your company, idea, band, or group rock? Make it internet official with a .ROCKS domain extension! A .ROCKS domain will instantly make a statement about your website. It shows your audience that your idea is awesome and you know it! Own your brand’s confidence, flair, and fun using one domain extension.   You’re influential, skilled, and highly knowledgeable. Now show it with a .GURU domain extension! One of the most popular and best performing new extensions to date, the .GURU domain extension adds weight to your website with its unique meaning and endless opportunity for creativity.   Location is everything, so mark your site on the internet! Short, savvy, and recognized worldwide, a .SITE domain will represent your website with ease. Whether you’re a business ready to go the distance for your customers or an individual looking to share your ideas, a .SITE domain will be the perfect place to do it. Mark your calendars; .SITE is open for general availability on July 15, 2015.   You may have to wait a few days for a .SITE domain, but .ROCKS and .GURU are available today for registration! Looking for a different domain than the ones highlighted here? Check out our nTLD page, where we list every domain extension in our catalogue. Remember, it all starts with a great domain! The post July’s nTLD Roundup: .ROCKS, .GURU, and .SITE! appeared first on Domain.com.

Domain.com is Heading to OSCON!

  For the fourth year in a row, Domain.com will be exhibiting at OSCON in Portland, Oregon! The five-day convention is attended by over 4,000 open source developers, hackers, experts, and vendors alike. This year’s OSCON will consist of multiple speakers, tutorials, workshops, and even a 5k race. We particularly enjoy that OSCON is based out of our hometown! If you’re attending OSCON, come say hi to us at our booth! Not only do we have all the information on how Domain.com can power your next great idea, but we will also be bringing along a ton of giveaways. We’re working on a bunch of cool stuff, including Domain.com swag, drones, coupons, and more. Not making the trek to Portland for OSCON but still want to participate in the fun? Keep checking back on the Domain.com Blog for the announcement of our annual non-attendee giveaway! Non-attendee open source fans will have a shot at winning some Domain.com swag from the comfort of their homes. Follow along with the OSCON excitement all July by following us on Facebook, Twitter, and Instagram and by using #DomainOSCON. The post Domain.com is Heading to OSCON! appeared first on Domain.com.

The One Spring Cleaning Task You Forgot

While we’re more than happy to see winter go, one of the most intimidating things about spring is the dreaded spring clean. Some people go all out, cleaning their cars, yards, and homes ‘til they sparkle. Or, if you’re like us, you’ve skipped spring cleaning entirely and have some guilt creeping in now that summer is right around the corner. Regardless of which camp you find yourself in, we bet almost none of you have considered cleaning up your online presence. If “scrubbing” your social media accounts and website doesn’t seem like it should be at the top of your spring to-do list, we think you should reconsider. There is no better time than the spring to take a hard look at your online presence and readjust your strategy. Plan now and use the summer to test new strategies and generate new content, especially if you’re a small business that relies heavily on the (extremely busy) holiday season. Save yourself the time and effort later and simply get the spring clean done now. Don’t know what your online spring clean should consist of? Don’t worry! We have you covered. Align your social media and business goals. The biggest question to ask is whether or not your social media efforts are positively impacting your business. Your social media goals should be supporting your business’ goals. This can mean different things for different types of businesses, but overall you need to decide if the time investment on social media is paying off. Are people able to find your page on Facebook? Are you providing a complete package of information for customers, from testimonials to images of your products? Have your number of followers increased? Do you truly feel your social media presence is able to make a positive impression on a potential customer? If the answer is no to any of these questions, it’s more than likely your time investment is not supporting your company’s goals. Think of what you could do differently for the upcoming seasons. Some options to explore: paid social media ads, the production of organic content such as blogs and original photos, and putting an emphasis on customer interactions. Redesign your website. When was the last time you redesigned your website, updated all of its information, and double-checked all content for typos and mistakes? You may read your website every day, but mistakes fall through the cracks easily when your eyes are used to seeing the same content over and over. Have a brand new set of eyes review your website for you. Have them take notes on not only errors, but also things like ease of navigation and color scheme. By the way, have you checked to see if your website is mobile compatible? Google has a simple tool that will instantly let you know your compatibility status. Nothing is more discouraging than trying to view a desktop-friendly menu or contact page on your smartphone. Revamp your profiles. Update cover photos, profile photos, and edit all content. Consider if you’re using the correct social media platforms. Out of all platforms, Facebook should be a priority. The other platforms, such as Twitter and Instagram, can get a bit more tricky. Twitter is great for quick company updates and engagement, but it is expected you will Tweet regularly. Instagram is perfect for companies with beautiful products and services, but not so great for actively pitching and selling products. You need to decide which platforms are right for your company. Delete your profiles that are inactive and you have no intention of cultivating; you don’t want a potential customer to stumble upon a barren account. And you know that person you enlisted to read your website for typos? Get them to take a look at your social media profiles as well. Review who and what you’re following. Are you getting a lot of messages from users who are clearly spam accounts? Did you go on a “Liking” spree when you first started your account, liking anything and everything that seemed interesting? Clean it up! Block those spammers, unlike those unrelated pages, and readjust your target audience. Worried about the drop in your follower numbers? Don’t be! With a newly aligned social media campaign, you will be able to gain more valuable followers. Once a year is all it takes to ensure everything is up-to-date, correct, and ready for customers’ eyes. You know that completely satisfied feeling you get when you finally get that spring clean done? Like a weight has been lifted off your shoulders? Yeah, you’ll get that same blissful feeling with an online spring clean. The post The One Spring Cleaning Task You Forgot appeared first on Domain.com.

Infographic: Smartphones and Millennials

Domain.com recently reviewed Kleiner Perkins Caufield & Byers’ (KPCB) annual Internet Trends Report. The report provides a great snapshot of the internet and its current landscape, and we encourage all small business owners to give it a look. The report covers everything, from e-commerce to global messaging apps, but we were particularly intrigued by both smartphone behavior and social network popularity. So, we decided to investigate further! The result is the following infographic. The post Infographic: Smartphones and Millennials appeared first on Domain.com.

June’s nTLD Roundup: .CLUB, .PARTY, and .SCIENCE

It’s time for another nTLD roundup! To celebrate the true spirit of summer and all the excitement that comes with it, we have selected domain extensions that will add a little flair and fun. These domains are unique, specific, and will help your idea stand apart from the crowd. While .COM is always a reliable and trustworthy domain, we think it can never hurt to explore all the possibilities!      Whether it’s a book club, sports club, or a night club, the .CLUB domain is perfect for establishing your group’s identity. Go beyond the restrictions of social media pages and build your own .CLUB website that communicates exactly what it means to be a part of your group. Bring everyone together in one online space, regardless of where members are located.   .PARTY is here! Festive and unique, .PARTY is synonymous with excitement and celebration. Great for special functions or even for those in the event planning industry, .PARTY represents the guarantee of a good time. If you want to make a bold statement, .PARTY is for you.   Computer science, political science, natural science, rocket science, or whatever subject you have an interest in, showcase it with .SCIENCE. A .SCIENCE domain will communicate intellect and prestige regardless of the field. Secure your credibility by making a .SCIENCE domain part of your studies!   Can’t find quite what you’re looking for in June’s roundup? Domain.com has 250 domains available, ranging from .COM all the way to .VACATIONS. Make your idea come to life at Domain.com. It all starts with a great domain! The post June’s nTLD Roundup: .CLUB, .PARTY, and .SCIENCE appeared first on Domain.com.

Infographic: Small Business Attitudes on Taxing

Domain.com’s parent company Endurance International Group recently completed a study of small businesses and their attitudes on taxes. EIG surveyed over 800 small businesses and discovered that as a whole, they favored tax reform. Check out this finding, and more, in the infographic below. The full press release can be viewed on Endurance International Group’s website.  The post Infographic: Small Business Attitudes on Taxing appeared first on Domain.com.

Domain.com’s TechCrunch Disrupt NYC Recap

Last week’s TechCrunch Disrupt NYC was a successful five days of hardcore hacking, incredible pitches, and insightful fireside chats. It was a whirlwind experience for Domain.com, who partnered for this year’s event with .NYC – the official registry of New York City. Domain.com and .NYC first sponsored the midnight pizza and beer at the popular 24-hour Hackathon, a precursor to the three-day conference. Over 1000 hackers attended this year’s Hackathon, with Witness taking home the grand prize. The conference kicked off on Monday morning, and we had a great time on the exhibit hall floor exchanging ideas with attendees and handing out custom Domain.com/.NYC branded swag. Congrats to Liquidity, the Startup Battlefield Disrupt Cup winner. Check out some highlights below – Coffee = Hacker Fuel. Gotta love soldering irons and biometric measurement. Domain.com/.NYC branded silly putty! David & Hackathon Attendees     The post Domain.com’s TechCrunch Disrupt NYC Recap appeared first on Domain.com.

5 Things Your Boss Expects You To Know About Premium Domains

Nobody wants to disappoint the boss man (or lady). So when he asks you why your company needs to spend $5,000 on a premium domain name, you need to have a pretty solid answer. Good news, BuyDomains is here to help. We’ve put together the essential list of 5 things your boss expects you to know about premium domains. 1. Premium domains are expensive, but there is a reason for that. Many of the ‘good’ domain names have already been registered, so if you want to buy a domain name that is short, easy to remember, and brandable, you may have to pay more than you would for a ‘primary registration’ domain. Just like in physical real estate, you’ll pay more for premium locations on line too. But if you build and market your website strategically, the price of your domain name will pay for itself many times over. 2. Premium domains are great for Search Engine Optimization (SEO). If you have a domain name that is relevant to your business, and a website that provides good quality content, your search engine rankings will increase, driving more traffic – and revenue – to your site. 3. Search engines give more weight to a domain name that has some age behind it. Having a ten year old premium domain name will improve your chances of ranking higher than a newly registered domain name. 4. A Premium domain name will give your company credibility. Which would feel safer doing business with – SpecialtyCruises.com, or Special-Priced-Cruise-Company-Online.TV? Credibility gives your company a competitive edge. 5. BuyDomains has the largest portfolio of over one million high quality premium domains for sale. It’s a great place to start your search for a domain name that will propel your company’s website traffic and make you a hero. Now go get your own premium domain at BuyDomains.com!   This guest blog was provided by BuyDomains.com. BuyDomains.com is the leading source for premium domain names, with more than a million keyword-rick domains available for sale. Since 1999, BuyDomains has helped thousands of business owners and entrepreneurs acquire memorable domain names to establish and build their online presence.   The post 5 Things Your Boss Expects You To Know About Premium Domains appeared first on Domain.com.

Not Attending SXSW Interactive? Join Domain.com’s Non-Attendee Giveaway!

This year, we’re excited to host our third annual party at SXSW Interactive. SXSW Interactive brings together a community of emerging startups, cutting edge technologies, and digital creativity from the brightest minds out there. Are you unable to make it to this year’s SXSW? You still have the opportunity to participate in all the exhilarating and inspirational discussions that are happening around the festival. In the spirit of Interactive, we challenge you to stoke the fire of creativity. If you’ve been an entrepreneur at some point in your life, what advice would you give the founders and dreamers who are just starting out? We want to channel the energy of innovation and encourage you to share your experiences with us. All you have to do is follow @domaindotcom, tweet us your advice, and include #domainfire. You’ll have the opportunity to enter this giveaway Monday – Wednesday 9am-5pm Pacific (March 9th – 11th). We’ll share your advice during SXSW Interactive, and to say thanks, we’ll send you some awesome Domain.com swag! Don’t miss out! Join the #domainfire Non-Attendee Giveaway and light the Internet on fire with your great ideas!     If you’re interested in learning more about Interactive, check out SXSW’s website to find thoughtful panel discussions, presentations, and live chats that will be streamed from the festival. The post Not Attending SXSW Interactive? Join Domain.com’s Non-Attendee Giveaway! appeared first on Domain.com.

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