Social Media

Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat’s new native checkout feature with special guest, […] The post Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers appeared first on Social Media Marketing | Social Media Examiner.

How to Track Attribution on Facebook and Google

Social Media Examiner -

Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world’s leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive […] The post How to Track Attribution on Facebook and Google appeared first on Social Media Marketing | Social Media Examiner.

How to Set Up YouTube TrueView Video Discovery Ads

Social Media Examiner -

Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads. Why Run a YouTube TrueView Discovery Ad Campaign? YouTube TrueView discovery ads appear in the places where users discover content […] The post How to Set Up YouTube TrueView Video Discovery Ads appeared first on Social Media Marketing | Social Media Examiner.

WeChat for Business: What Marketers Need to Know

Social Media Examiner -

Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat? In this article, you’ll discover how WeChat’s features can help you market your business. Why Marketers Should Consider WeChat Is your business looking to raise brand awareness or drive direct customer engagement with Chinese-speaking audiences? […] The post WeChat for Business: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Build a Google Data Studio Dashboard

Social Media Examiner -

Looking for a faster way to visualize and make sense of your marketing metrics? Have you heard of Google Data Studio? In this article, you’ll learn how to build a reusable report in Google Data Studio. Why Use Google Data Studio to Simplify Marketing Measurement Analysis When you’re a small business with a limited marketing […] The post How to Build a Google Data Studio Dashboard appeared first on Social Media Marketing | Social Media Examiner.

LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn Advertising features and analytics, why web browsers are blocking third-party tracking, and more. Our special […] The post LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking appeared first on Social Media Marketing | Social Media Examiner.

How to Use Quora for Marketing

Social Media Examiner -

Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts? To explore how to use Quora for marketing, I interview JD Prater. JD is Quora’s full-time evangelist, a speaker, and host of the Grow with Quora podcast. JD shares what Quora can do for your business. You’ll also find […] The post How to Use Quora for Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Get Started With Facebook Business Manager

Social Media Examiner -

Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts? In this article, you’ll discover how to give people access to your Facebook business assets in Facebook Business Manager. Create a Facebook Business Manager Facebook Business Manager is a powerful tool […] The post How to Get Started With Facebook Business Manager appeared first on Social Media Marketing | Social Media Examiner.

How to Analyze Your YouTube Channel Performance in Google Analytics

Social Media Examiner -

Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic? In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your YouTube marketing. Why Use Google Analytics to Track YouTube Channel and Link Traffic […] The post How to Analyze Your YouTube Channel Performance in Google Analytics appeared first on Social Media Marketing | Social Media Examiner.

How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue

Social Media Examiner -

Wondering how to appear consistently in your audience’s Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model? In this article, you’ll discover how to run a Facebook advertising campaign that consistently puts your business in front of your target audience with unique messaging at every […] The post How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue appeared first on Social Media Marketing | Social Media Examiner.

Instagram Pushes IGTV Growth With Horizontal Video

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore horizontal video support for IGTV and other video broadcasting updates with special guests, Luria Petrucci and David […] The post Instagram Pushes IGTV Growth With Horizontal Video appeared first on Social Media Marketing | Social Media Examiner.

How to Create Content That Attracts Customers

Social Media Examiner -

Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former journalist, storytelling expert, and founder of StoryFuel, a company that helps marketers become better storytellers. Discover different ways to create content both on and […] The post How to Create Content That Attracts Customers appeared first on Social Media Marketing | Social Media Examiner.

How to Get LinkedIn Leads Without Advertising

Social Media Examiner -

Do you need to generate more leads and prospects? Wondering how to identify and nurture leads organically on LinkedIn? In this article, you’ll find a three-step plan to develop profitable relationships with people on LinkedIn, without spending any money on ads. LinkedIn’s Role in the Sales Funnel I love LinkedIn, but the platform has long […] The post How to Get LinkedIn Leads Without Advertising appeared first on Social Media Marketing | Social Media Examiner.

Top Marketing Podcasts That Will Make You Smarter

Social Media Examiner -

Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best? We’ve done the research for you. Below are the top marketing podcasts by category along with important information including what people think about the shows. We curated nominations from our community and selected only podcasts that produce […] The post Top Marketing Podcasts That Will Make You Smarter appeared first on Social Media Marketing | Social Media Examiner.

How to Reach Local Customers Using Facebook Video Ads

Social Media Examiner -

Are you trying to get more local customers? Have you tried Facebook video ads targeted to your local market? In this article, you’ll discover how to use Facebook video ads to reach customers in your area. Why Local Businesses Struggle With Facebook Advertising In my experience working with hundreds of local business owners, the number-one […] The post How to Reach Local Customers Using Facebook Video Ads appeared first on Social Media Marketing | Social Media Examiner.

YouTube Changes Public Subscriber Counts

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore upcoming changes to YouTube’s public-facing subscriber counts and marketers’ reactions to Facebook Ads Manager issues with special […] The post YouTube Changes Public Subscriber Counts appeared first on Social Media Marketing | Social Media Examiner.

How to Write Facebook Ads That Sell

Social Media Examiner -

Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab Till It Hurts and founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services. Ken […] The post How to Write Facebook Ads That Sell appeared first on Social Media Marketing | Social Media Examiner.

3 Types of Social Video That Work for Any Business

Social Media Examiner -

Want to add more video to your social media marketing? Wondering how other businesses use video? In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and LinkedIn. Why Social Video Matters to Your Business According to a 2019 survey by Wyzowl, 87% of marketers see video as […] The post 3 Types of Social Video That Work for Any Business appeared first on Social Media Marketing | Social Media Examiner.

Instagram Creator Accounts: What Marketers Need to Know

Social Media Examiner -

Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts? In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals. What Is an Instagram Creator Account? When Instagram first launched, everyone had a personal account. […] The post Instagram Creator Accounts: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Ad Relevance Score Updates: What Marketers Need to Know

Social Media Examiner -

Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you? In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns. What Changed With Facebook Ad Relevance Metrics? Facebook’s relevance score is an assessment based on how well […] The post Facebook Ad Relevance Score Updates: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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