Social Media

TikTok Self-Service Ads: What Marketers Need to Know

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more […] The post TikTok Self-Service Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Social Media ROI: How to Measure Your Social Marketing

Social Media Examiner -

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. […] The post Social Media ROI: How to Measure Your Social Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Use Short Videos to Turn Prospects Into Customers

Social Media Examiner -

Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing? In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or service. Why Use Short, Fact-Based Video? According to […] The post How to Use Short Videos to Turn Prospects Into Customers appeared first on Social Media Marketing | Social Media Examiner.

How to Onboard Social Media Marketing Clients: A Checklist for Consultants

Social Media Examiner -

Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why a Social Media Marketing Onboarding Process Is Important […] The post How to Onboard Social Media Marketing Clients: A Checklist for Consultants appeared first on Social Media Marketing | Social Media Examiner.

How to Recover a Suspended Facebook Ads Account

Social Media Examiner -

Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again? In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated. Facebook Ads Account Suspension: Two Red Flags You’re going along your merry way, crushing your Facebook […] The post How to Recover a Suspended Facebook Ads Account appeared first on Social Media Marketing | Social Media Examiner.

Mark Zuckerberg Lays Out Future Vision

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Mark Zuckerberg’s latest personal challenge and what it means for marketers with special guest, Mari Smith. We’ll […] The post Mark Zuckerberg Lays Out Future Vision appeared first on Social Media Marketing | Social Media Examiner.

Creating Engaging Video Content That Spurs an Emotional Connection

Social Media Examiner -

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart […] The post Creating Engaging Video Content That Spurs an Emotional Connection appeared first on Social Media Marketing | Social Media Examiner.

How to Promote a Documentary Storytelling Series on Social Media

Social Media Examiner -

Does your marketing include episodic video content? Wondering how to promote your series? In this article, you’ll discover how to release and promote a documentary storytelling series on social media. Why Marketers Should Consider Documentary Storytelling Using storytelling rather than product pushing in marketing content can give you a significant edge. While traditional marketing highlights […] The post How to Promote a Documentary Storytelling Series on Social Media appeared first on Social Media Marketing | Social Media Examiner.

How to Get More LinkedIn Engagement and Clicks

Social Media Examiner -

Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement? In this article, you’ll discover how to develop and share LinkedIn posts people click on. Content That Works on LinkedIn People want to know you—your passions, your sense of humor, and what makes you someone worth paying […] The post How to Get More LinkedIn Engagement and Clicks appeared first on Social Media Marketing | Social Media Examiner.

How to Develop a Unique Instagram Marketing Style

Social Media Examiner -

Are your posts getting lost in the Instagram feed? Wondering how to make your Instagram posts more recognizable to your followers? In this article, you’ll discover how to create an Instagram style that’s easy for fans to recognize. Why a Strong and Cohesive Instagram Feed Matters An Instagram user is scrolling through their feed and […] The post How to Develop a Unique Instagram Marketing Style appeared first on Social Media Marketing | Social Media Examiner.

Twitter Adds New Ad Unit and Alters Core Features

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s new Promoted Trend Spotlight ad unit, limits on tweet replies, and other upcoming changes to core […] The post Twitter Adds New Ad Unit and Alters Core Features appeared first on Social Media Marketing | Social Media Examiner.

YouTube Trends: What Marketers Need to Know

Social Media Examiner -

Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast. Sean is a video marketing expert, host of the Think Marketing Podcast, and […] The post YouTube Trends: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Lookalike Audience Changes: What Marketers Need to Know

Social Media Examiner -

Do you use Facebook lookalike audiences?
 Are you aware of Facebook’s recent changes to lookalike audiences? In this article, you’ll learn what’s changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Changes to Facebook Lookalike Audience Creation Facebook recently introduced a big change in how you create lookalike […] The post Facebook Lookalike Audience Changes: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Attract and Nurture Quality Instagram Followers

Social Media Examiner -

Want more business from Instagram? Looking for a proven process to follow? In this article, you’ll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers. #1: Attracting the Right Audience on Instagram At the top of the funnel, your job is simple: You need to grow your […] The post How to Attract and Nurture Quality Instagram Followers appeared first on Social Media Marketing | Social Media Examiner.

How to Promote a Flash Sale on Facebook and Instagram

Social Media Examiner -

Do you run flash sales? Wondering how to promote your flash sale on social media? In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook. Why You Need a Different Approach for Promoting a Flash Sale Everyone loves a flash sale. Limited-time offers and short-term […] The post How to Promote a Flash Sale on Facebook and Instagram appeared first on Social Media Marketing | Social Media Examiner.

Instagram Stories Ads: What Marketers Need to Know

Social Media Examiner -

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and […] The post Instagram Stories Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Create a Voice Marketing Funnel With Alexa Flash Briefings

Social Media Examiner -

Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing? In this article, you’ll discover how to create a voice marketing funnel that increases social media reach and engagement. Using Voice Technology to Improve Social Media Engagement Voice technology is becoming increasingly prevalent with the explosion […] The post How to Create a Voice Marketing Funnel With Alexa Flash Briefings appeared first on Social Media Marketing | Social Media Examiner.

How to Optimize Your Online Marketing Plan: A 4-Step Process

Social Media Examiner -

Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? In this article, you’ll discover a four-step process to audit and adjust your next marketing plan. #1: Evaluate Your Branding and Online Footprint to Ensure Consistency First, you need to address brand health. Does your brand […] The post How to Optimize Your Online Marketing Plan: A 4-Step Process appeared first on Social Media Marketing | Social Media Examiner.

How to Use Instagram Stories to Promote a Live Event

Social Media Examiner -

Does your business host events, workshops, or training experiences? Looking for an effective way to promote these events on Instagram? In this article, you’ll learn how to document live events in Instagram Stories to increase awareness and sales for the next live event. Why Document Live Events With Instagram Stories? A live event can be […] The post How to Use Instagram Stories to Promote a Live Event appeared first on Social Media Marketing | Social Media Examiner.

Creating Stories That Stick: How Marketers Can Win With Story

Social Media Examiner -

Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She’s also a keynote […] The post Creating Stories That Stick: How Marketers Can Win With Story appeared first on Social Media Marketing | Social Media Examiner.

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