Social Media

Facebook Updates Advertising Tools

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Ads Manager updates, new ad bidding strategies, and inventory filters with special guests Charlie Lawrance and Amanda […] The post Facebook Updates Advertising Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Develop a Thriving Community

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Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She’s also an expert in developing communities. Cate shares tips for developing a brand that incorporates […] The post How to Develop a Thriving Community appeared first on Social Media Marketing | Social Media Examiner.

How to Cross-Post to Instagram From Your Facebook Page

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Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop? In this article, you’ll learn how to cross-post from Facebook to Instagram via your desktop. Why Consider Cross-Posting to Instagram via Facebook on Desktop? Instagram accounts have had the ability to cross-post to […] The post How to Cross-Post to Instagram From Your Facebook Page appeared first on Social Media Marketing | Social Media Examiner.

How to Grow Your YouTube Channel With a Video Series

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Are you struggling to grow your YouTube channel? Wondering how to create videos people will find and watch? In this article, you’ll discover how to develop a video series that helps turn one-time viewers into YouTube channel subscribers. Why Research and Create a 5-Part Video Series on YouTube? Filtering your YouTube video topic ideas through […] The post How to Grow Your YouTube Channel With a Video Series appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Facebook Group Community

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Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations? In this article, you’ll discover five Facebook Groups features you can use to guide engagement and conversations among your members. #1: Use Rules and Moderators to Keep Group Content On-Topic When you set up your Facebook group, it’s important to […] The post How to Improve Your Facebook Group Community appeared first on Social Media Marketing | Social Media Examiner.

New LinkedIn Ad Targeting Audiences

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad targeting tools with special guests […] The post New LinkedIn Ad Targeting Audiences appeared first on Social Media Marketing | Social Media Examiner.

Facebook Groups: New Features for Businesses

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Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the […] The post Facebook Groups: New Features for Businesses appeared first on Social Media Marketing | Social Media Examiner.

How to Use Social Proof in Your Marketing

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Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article, you’ll discover how to incorporate social proof into your social media marketing. Why Include Social Proof in Your Social Media Marketing? The term social proof was coined by prominent psychologist and author Robert Cialdini. […] The post How to Use Social Proof in Your Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Get More Leads From a Live Event Using Social Media

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Do you attend live events? Wondering how to maximize your prospecting efforts at events? In this article, you’ll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event. Why Social Media Matters for Live Event Prospecting Events, expos, and tradeshows were the pinnacle of prospect outreach […] The post How to Get More Leads From a Live Event Using Social Media appeared first on Social Media Marketing | Social Media Examiner.

How to Create Facebook Reach Ads

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Want the right people to see your Facebook ads more often? Have you considered using the Reach objective? In this article, you’ll discover how to use Facebook’s Reach objective to target hyper-responsive custom audiences with your Facebook advertising. Why Use the Facebook Campaign Reach Objective? The first step in creating any Facebook ad campaign is […] The post How to Create Facebook Reach Ads appeared first on Social Media Marketing | Social Media Examiner.

Twitter Adds Subtitles to Native Video

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter video subtitle updates and API changes with special guest Dan Knowlton. Watch the Social Media Marketing […] The post Twitter Adds Subtitles to Native Video appeared first on Social Media Marketing | Social Media Examiner.

How to Create Video Ad Funnels That Work

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Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. His company, Chamber Media, specializes in creating scalable social video ads for clients such as Turkish Airlines, NordicTrack, and Yahoo. Travis explains […] The post How to Create Video Ad Funnels That Work appeared first on Social Media Marketing | Social Media Examiner.

3 Analytics Tools That Help Measure Your Marketing Results

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Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working? In this article, you’ll find three tools to analyze and report on your social media marketing efforts. #1: Evaluate Keyword Mentions and Sentiment Awario is a social media monitoring and analytics tool that finds mentions of your […] The post 3 Analytics Tools That Help Measure Your Marketing Results appeared first on Social Media Marketing | Social Media Examiner.

How to Create Instagram Stories People Love to Watch

Social Media Examiner -

Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content? In this article, you’ll find six ways to enhance your Instagram stories for better audience engagement. Why Instagram Stories Engagement Tactics Matter If you look through Instagram Stories content from brands, you’ll find that most story content just isn’t […] The post How to Create Instagram Stories People Love to Watch appeared first on Social Media Marketing | Social Media Examiner.

How to Lower Your Facebook Ad Costs: 4 Tips

Social Media Examiner -

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. How Does Facebook Charge for Ads? When you set up a Facebook campaign, you have two choices of how you’re charged: impressions or link […] The post How to Lower Your Facebook Ad Costs: 4 Tips appeared first on Social Media Marketing | Social Media Examiner.

Checkout on Instagram and Sponsored Stories Polling Stickers

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s new in-app checkout and polling in sponsored stories with our special guest, Rebekah Radice. Watch the […] The post Checkout on Instagram and Sponsored Stories Polling Stickers appeared first on Social Media Marketing | Social Media Examiner.

Is Facebook Organic Marketing Dead?

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Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She’s also author of The New Relationship Marketing: How to Build a […] The post Is Facebook Organic Marketing Dead? appeared first on Social Media Marketing | Social Media Examiner.

How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

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Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. What Are Google Analytics Ecommerce Reports? In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on […] The post How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced appeared first on Social Media Marketing | Social Media Examiner.

10 Metrics to Track When Analyzing Your Social Media Marketing

Social Media Examiner -

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Before diving into the individual metrics to include in your social media marketing report, […] The post 10 Metrics to Track When Analyzing Your Social Media Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Write Effective Facebook Sponsored Posts

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Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Form Facebook Sponsored Posts? A long-form Facebook sponsored post is simply a blog post or landing page within the […] The post How to Write Effective Facebook Sponsored Posts appeared first on Social Media Marketing | Social Media Examiner.

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