Social Media

Social Media Use Surges: How Marketers Should Respond

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format […] The post Social Media Use Surges: How Marketers Should Respond appeared first on Social Media Marketing | Social Media Examiner.

Creating Social Videos That Grow Strong Connections

Social Media Examiner -

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned video marketing expert and founder of […] The post Creating Social Videos That Grow Strong Connections appeared first on Social Media Marketing | Social Media Examiner.

How to Create LinkedIn Sponsored Content Ads: A Walkthrough

Social Media Examiner -

Want to try LinkedIn advertising but don’t know how to get started? Wondering which ad type you should try first? In this article, you’ll learn why LinkedIn sponsored content ads are perfect for your first campaign. You’ll also find a walkthrough for setting up and launching your own ad campaign for website visits. You’ll discover […] The post How to Create LinkedIn Sponsored Content Ads: A Walkthrough appeared first on Social Media Marketing | Social Media Examiner.

Marketing in Times of Uncertainty: Tips From Top Marketing Pros

Social Media Examiner -

Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers? To help you make wise decisions during trying times, we tapped the minds of top marketers to answer these questions: #1: Your Business Must Sell to Survive: Daniel Harmon The Question: Should I continue to promote my business […] The post Marketing in Times of Uncertainty: Tips From Top Marketing Pros appeared first on Social Media Marketing | Social Media Examiner.

How to Run a Successful Instagram Contest or Giveaway

Social Media Examiner -

Want to run a contest on Instagram? Wondering what rules and best practices you need to follow? In this article, you’ll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance of your contest. Understand the Rules for Running […] The post How to Run a Successful Instagram Contest or Giveaway appeared first on Social Media Marketing | Social Media Examiner.

Showing Up in a Time of Uncertainty: What Marketers Need to Know

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay […] The post Showing Up in a Time of Uncertainty: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Successful Facebook Ads on a Small Budget

Social Media Examiner -

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, […] The post Successful Facebook Ads on a Small Budget appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn Ads to Reach Your Target Audience

Social Media Examiner -

Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads? In this article, you’ll discover how to target your ideal audience with LinkedIn advertising. #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer We know that LinkedIn is the number-one social media platform for B2B […] The post How to Use LinkedIn Ads to Reach Your Target Audience appeared first on Social Media Marketing | Social Media Examiner.

5 Ways to Analyze Your Instagram Marketing

Social Media Examiner -

Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what’s working. In this article, you’ll discover five ways to analyze the performance of your Instagram business profile. Why Instagram Business Profile Insights Matter Instagram is a powerful tool […] The post 5 Ways to Analyze Your Instagram Marketing appeared first on Social Media Marketing | Social Media Examiner.

6 Costly Facebook Ad Mistakes and How to Fix Them

Social Media Examiner -

Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results? In this article, you’ll discover six Facebook advertising mistakes and how to fix them. #1: Mistake: Facebook Ads Aren’t Aligned With a Funnel The biggest mistake that Facebook advertisers make on the […] The post 6 Costly Facebook Ad Mistakes and How to Fix Them appeared first on Social Media Marketing | Social Media Examiner.

YouTube Rolling Out New Ads and Analytics Features

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn. […] The post YouTube Rolling Out New Ads and Analytics Features appeared first on Social Media Marketing | Social Media Examiner.

Instagram Strategy: Growing Your Followers and Business

Social Media Examiner -

Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, I interview Vanessa Lau on the Social Media Marketing Podcast. Vanessa is a community development […] The post Instagram Strategy: Growing Your Followers and Business appeared first on Social Media Marketing | Social Media Examiner.

How to Use LinkedIn to Amplify Your Live Event Experience

Social Media Examiner -

Want more leads, connections, and exposure from the live events you attend? Wondering how to use LinkedIn to build rapport with people who follow the event? In this article, you’ll discover a strategy for using LinkedIn to build awareness for your business before, during, and after a live conference or trade show. Why Use LinkedIn […] The post How to Use LinkedIn to Amplify Your Live Event Experience appeared first on Social Media Marketing | Social Media Examiner.

How Employees Can Improve Organic Reach and Engagement

Social Media Examiner -

Want more organic reach for your social media content? Have you considered working with select employees to expand your reach? In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content. Why Use Internal (In-House) Influencers? Among your brand’s internal stakeholders, you’ll […] The post How Employees Can Improve Organic Reach and Engagement appeared first on Social Media Marketing | Social Media Examiner.

How to Make Your First Instagram Stories Ad: A Full Walkthrough

Social Media Examiner -

Want to create Instagram Stories ads but don’t know where to start? Wondering how to make attractive Stories ads without a design background? In this article, you’ll discover how to create, set up, and run an Instagram Stories ad in Ads Manager. What Makes an Effective Instagram Stories Ad First, let’s talk about the differences […] The post How to Make Your First Instagram Stories Ad: A Full Walkthrough appeared first on Social Media Marketing | Social Media Examiner.

How to Persuade: The Science Marketers Need to Know

Social Media Examiner -

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of […] The post How to Persuade: The Science Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Use Instagram Stories for Market Research: 5 Ideas for Marketers

Social Media Examiner -

Looking for new ways to conduct market research? Wondering how to get feedback from your highly engaged Instagram followers? In this article, you’ll learn how to use five Instagram Stories features to gather valuable feedback. Why Gather Consumer Feedback via Instagram Stories? Businesses know that making customers happy is a proven way to increase revenue. […] The post How to Use Instagram Stories for Market Research: 5 Ideas for Marketers appeared first on Social Media Marketing | Social Media Examiner.

How to Analyze Your LinkedIn Ad Performance

Social Media Examiner -

Are you running LinkedIn ads? Wondering how your ads are performing against industry standards? In this article, you’ll discover how to assess your LinkedIn ad campaigns. 4 Important LinkedIn Ad Metrics Explained One of the biggest challenges with running LinkedIn ads is knowing whether your performance measures up. Competent marketers ask me all the time, […] The post How to Analyze Your LinkedIn Ad Performance appeared first on Social Media Marketing | Social Media Examiner.

How to Easily Analyze Facebook Ad Results With 3 Custom Reports

Social Media Examiner -

Want to save time analyzing your Facebook ads results? Looking for an easy way to create custom reporting in Ads Manager? In this article, you’ll discover three custom reports in Ads Manager to help you quickly analyze your Facebook ad performance. Why Create Custom Reports in Facebook Ads Manager If you’re anything like me, you’re […] The post How to Easily Analyze Facebook Ad Results With 3 Custom Reports appeared first on Social Media Marketing | Social Media Examiner.

Facebook Launches Live Producer and Creator Studio App

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the full rollout of Facebook’s Live Producer for managing live-stream video and the new Creator Studio app […] The post Facebook Launches Live Producer and Creator Studio App appeared first on Social Media Marketing | Social Media Examiner.

Pages

Recommended Content

Subscribe to Complete Hosting Guide aggregator - Social Media Blogs