Industry Blogs

Facebook Updates Advertising Tools

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Ads Manager updates, new ad bidding strategies, and inventory filters with special guests Charlie Lawrance and Amanda […] The post Facebook Updates Advertising Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Develop a Thriving Community

Social Media Examiner -

Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She’s also an expert in developing communities. Cate shares tips for developing a brand that incorporates […] The post How to Develop a Thriving Community appeared first on Social Media Marketing | Social Media Examiner.

How to Cross-Post to Instagram From Your Facebook Page

Social Media Examiner -

Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop? In this article, you’ll learn how to cross-post from Facebook to Instagram via your desktop. Why Consider Cross-Posting to Instagram via Facebook on Desktop? Instagram accounts have had the ability to cross-post to […] The post How to Cross-Post to Instagram From Your Facebook Page appeared first on Social Media Marketing | Social Media Examiner.

How to Grow Your YouTube Channel With a Video Series

Social Media Examiner -

Are you struggling to grow your YouTube channel? Wondering how to create videos people will find and watch? In this article, you’ll discover how to develop a video series that helps turn one-time viewers into YouTube channel subscribers. Why Research and Create a 5-Part Video Series on YouTube? Filtering your YouTube video topic ideas through […] The post How to Grow Your YouTube Channel With a Video Series appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Facebook Group Community

Social Media Examiner -

Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations? In this article, you’ll discover five Facebook Groups features you can use to guide engagement and conversations among your members. #1: Use Rules and Moderators to Keep Group Content On-Topic When you set up your Facebook group, it’s important to […] The post How to Improve Your Facebook Group Community appeared first on Social Media Marketing | Social Media Examiner.

Why You Must Publish Frequently (But Keep Quality High!) – Here’s Why #210

Stone Temple Consulting Blog -

One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently.  In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there.   Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, here at Perficient Digital, we’ve developed advanced content marketing strategies for major brands that drive brand awareness and consumer interests, but we also use that content to gain big SEO wins for those businesses. Now, a question I hear a lot about that is, “Does it matter how frequently a company publishes content, at least for SEO purposes?” Eric: Sure. It can make a difference, but it’s not the only factor. Mark: What do you mean by that? Eric: To answer that, let me tell you a tale of four sites, all in one single marketplace. The chart that you’re looking at right now shows the number of content updates in a year for four companies in the same industry. So, site one in this chart, even though the bar looks really, really tiny, is actually publishing three pieces of content a month, and site two is actually publishing 16 pieces of content a month, which most people would consider a lot. I certainly would. But, site three published almost 100 articles a month, while site four was publishing 500 articles per month. Now, let’s look at the next chart. This is a Searchmetrics search visibility chart over the past two years, and the green line is the brand that published five times more than the others, the biggest volume brand. It started out at last place. In fact, its site launched two years ago and by August 2018 had established itself as the dominant player in the market. I believe that was solely on the back of the volume of content they were publishing, and their coverage of the marketplace with a great deal of depth and breadth. Mark: That’s it then. That’s it, folks. The magic secret to SEO, outpublish your competitors. We’ll see you… Eric: Not so fast. Let me tell you the rest of the story. When you look at this chart, in September of 2018, the site that was publishing 500 articles a month suddenly sees a big drop in its SEO visibility. So, it looks like that the September/October updates hit this site really hard. And like the rest of the updates that Google put out in 2018, there seemed to be this continual focus on content quality and how well you met user intent and those sorts of things. Mark: So, they were cranking out a lot of content, but it wasn’t necessarily all that great? Eric: Exactly right. So, I think what we see here is with the volume of content, they rode that wave up, but because it wasn’t good enough quality content, they kind of took the hit in the September/October updates, since Google continued to adjust their algorithms. So, I think it’s really important to understand that hey, volume is great, content breadth and depth is great, but it better be good stuff. Mark: Got you. So, what lesson can we take away from all this? Eric: I think you have to have a lot of content on your site and really think about covering your market area in breadth and depth, if your goal is to have a strong role in the SEO results for Google. But, if you don’t have the right level of quality, it will bite you in the end. So, now you have to set the balance between, “How do I get that coverage in depth and breadth, and really get a volume of stuff going out there so I get that coverage, but keep the quality really, really high?” Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

New LinkedIn Ad Targeting Audiences

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad targeting tools with special guests […] The post New LinkedIn Ad Targeting Audiences appeared first on Social Media Marketing | Social Media Examiner.

Facebook Groups: New Features for Businesses

Social Media Examiner -

Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the […] The post Facebook Groups: New Features for Businesses appeared first on Social Media Marketing | Social Media Examiner.

Mobile vs Desktop Traffic in 2019

Stone Temple Consulting Blog -

Latest update April 4, 2019 — This is the latest edition of our study on the state of the mobile web. This update demonstrates the growth of the mobile web last year (2018) versus the desktop. I’ll also compare the latest data to usage levels in 2016 and 2017. The stats in this and our prior studies were pulled from SimilarWeb and reflect U.S. traffic across the web. Where is the Mobile vs. Desktop Story Heading? In 2018, 58% of site visits were from mobile devices. Mobile devices made up 42% of total time spent online. Mobile Bounce Rate came in at 50%. The details are in the charts below. For reference, here are our prior years’ studies: Mobile vs. Desktop 2017 (published 2018) Mobile vs. Desktop 2016 (published 2017) Changes to Our Data Collection Methodology for 2018 During 2018, SimilarWeb made some shifts in their data sources. For that reason, the charts below show the 2018 data separated from the 2016 and 2017 data. The new sources in 2018 have slightly lower mobile usage, but this does not reflect an actual drop in mobile usage—just a change in the data sources used. Nonetheless, SimilarWeb has one of the largest data samples on the web, and was picked by Rand Fishkin as the best tool for getting data on web traffic. For that reason, we will continue to use SimilarWeb as the data source for this study on an annual basis. Aggregated Stats: Desktop vs. Mobile The most common stat that people talk about is the percentage of their visits that comes from mobile devices. Here is a look at the percentage of visits sites get from mobile vs. desktop for 2016, 2017, and 2018: The data continues to show that for most sites, the majority of their traffic comes from mobile devices. This is a critical fact of life for all business and media web sites. It’s also interesting to consider total time on site. Here is what we see across the three years: Bear in mind, that’s the percentage of total aggregated time across all visits for mobile, compared with that of desktop. The total time users spend on sites when using desktop devices is still larger than the total time for mobile. This suggests that the time per visit must be longer, as we see here: Next, let’s take a look at bounce rate. Here is what we saw for 2016, 2017, and 2018: With the new data sources from SimilarWeb, the mobile bounce rate is back up a bit, but still higher than it was in 2016. As I said in last year’s study, I believe that mobile site experiences are improving, and users are getting more comfortable with it. However, desktop still has the lead over mobile as it relates to bounce rate, and that’s not likely to change. For one thing, the use cases for people on mobile devices often involve the need to look something up quickly while they are on the go. Let’s now take a look at the total page views between desktop and mobile devices: Because of the new data sources from SimilarWeb, we see a drop in the percentage of total page views from mobile devices vs desktop, but this number is still higher than it was in 2016. To wrap this section up, let’s also take a look at page views per visitor: The page views per visitor remain significantly higher on desktop than mobile. This is consistent with the differences in time on site and bounce rate data shown above. Stats by Industry Category As we did in the last two years’ studies, we also broke the data down by industry category, to determine which industries are the most mobile-centric. The variance between categories remains significant: In 2016, the adult industry was the leader, with 73% of the visits coming from mobile devices. In spite of that, it was the biggest gainer this year, jumping up to 86% of all traffic coming from mobile. The other fascinating thing is that the finance category and arts & entertainment categories are the only industries that still see more traffic on desktop, by narrow 52% to 48% and 51% to 49% margins, respectively. By next year, these should also get most of their traffic from mobile. Next up, let’s look at time on site by industry category: Here we see that every industry has a longer time on site for desktop over mobile, except for books and literature. The latter is probably due to people reading on mobile devices such as tablets. Let’s look at bounce rate next: The desktop bounce rate is lower than the mobile bounce rate in every single industry, though the margin is quite small for these two categories: Recreation and Hobbies Books and Literature. Last, but not least, let’s look at page views per visitor: Page views per visitor remained higher in every industry for desktop than mobile. Four Takeaway Recommendations How can we use this data to inform our digital marketing strategy? Here are four of my top observations and ideas: Mobile Experiences are Continuing to Improve: Mobile user interfaces are improving, and users are getting more accustomed to them. Being mobile friendly is important in all industries—it’s the largest source of traffic in nearly all of them. This means designing your mobile site before you design the desktop site. Instead of coding your desktop site and then writing style sheets to shrink it into a smartphone form factor, design your mobile site first. Then you can figure out how to leverage the larger screen real estate available on a desktop platform as a second step. Important note: I’m not saying this because desktop is dead; it’s not. It’s still very important, but it’s far easier to take a mobile UI to the desktop than take a desktop one to a smartphone. Desktop Remains Very Important: Other industry data still suggests that more conversions continue to happen on desktop in most industries, so continuing to pay a lot of attention to your desktop site makes a great deal of sense. And, if you’re in an industry where 75% or more of your conversions come from desktop, you may even want to offer users on mobile devices the option to provide contact information, save shopping carts, or implement other functionality that allows them to defer the actual completion of a conversion to a later time (perhaps on a desktop). The rationale is that users may not want to deal with complicated forms on a mobile device, and/or may not want to enter their credit card there. Following up with them later lets them come back on a desktop device and convert at a more convenient time. If you’re open to this idea, I’d urge you to test it thoroughly first, to see which gets better results for you. Compare Your Site’s Behavior to Industry Norms: If the average percentage of mobile visitors in your industry is 60%, and your site is at 35%, that may indicate a problem like a very slow mobile site. See how you compare to industry norms; if there is a large delta with your site, take the time to understand why. Pay Attention to Site Speed: Consider implementing AMP. Here is our study on AMP, which thoroughly explains how effective AMP is in accelerating site speed, as well as our detailed guide to implementing AMP. AMP is not the only way to speed up your site, of course, but it’s an open source standardized way to do it, so it deserves consideration. Wonder why page speed is so important? See our Page Speed Guide.  

How to Use Social Proof in Your Marketing

Social Media Examiner -

Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article, you’ll discover how to incorporate social proof into your social media marketing. Why Include Social Proof in Your Social Media Marketing? The term social proof was coined by prominent psychologist and author Robert Cialdini. […] The post How to Use Social Proof in Your Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Get More Leads From a Live Event Using Social Media

Social Media Examiner -

Do you attend live events? Wondering how to maximize your prospecting efforts at events? In this article, you’ll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event. Why Social Media Matters for Live Event Prospecting Events, expos, and tradeshows were the pinnacle of prospect outreach […] The post How to Get More Leads From a Live Event Using Social Media appeared first on Social Media Marketing | Social Media Examiner.

How to Create Facebook Reach Ads

Social Media Examiner -

Want the right people to see your Facebook ads more often? Have you considered using the Reach objective? In this article, you’ll discover how to use Facebook’s Reach objective to target hyper-responsive custom audiences with your Facebook advertising. Why Use the Facebook Campaign Reach Objective? The first step in creating any Facebook ad campaign is […] The post How to Create Facebook Reach Ads appeared first on Social Media Marketing | Social Media Examiner.

Why These 3 Elements Are Critical for Content Marketing Success – Here’s Why #209

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What are the most essential elements necessary for a successful content marketing campaign? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals how to win at content marketing. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, what are the key elements of successful content marketing?  Eric: That’s a big question and obviously it depends on the exact goals of the campaign and stuff like that, but all campaigns have some common elements to them.   Mark: What are those common elements?   Eric: Still a great question.   The first one is actually user value. You have to be adding value to the user. That can mean many different things, but in all cases you have to be adding value to the users and creating a sense of connection with your brand.   The second one is differentiation. What makes your content unique and is it something that many other people have written about already? You want to be doing something unique, and then figure out what you can do to bring a new angle.   Also, think about the depth and breadth of your content.  Mark: What do you mean by that term depth and breadth?   Eric: The basic idea is to provide unusually deep coverage of a topic area. For example, your competition might have five articles on a topic. What if you did the extra research and wrote 10? How about 20? That could be a great value to users. Would the result be the best resource on that topic in the entire market? That’s not necessarily a bad place to be.   Mark: Okay. Before we go, do you have anything else you want to add about making a campaign successful?   Eric: Sure.   First of all, don’t overlook the promotion side of things. Once you create the amazing content you do need to tell the world about it. You need to plan your promotional campaign even before you start creating content. One of the things that might happen is in looking at the places where you’re thinking about promoting, you might get more good ideas for what to write because now you kind of know what’s going on in their brains and you can design your content to fit something that’s eminently promotable.   Then figure out how to contact the people that have written about the related topics that you researched in putting together your content plan and figure out how to pitch them in a way that might cause them to reference your stuff.   Really incredibly important that your pitches be customized to every single individual. No mass mailings, please. And then follow-up with an effective outreach campaign to get the word out there.   Mark: Thanks, Eric.   Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Twitter Adds Subtitles to Native Video

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter video subtitle updates and API changes with special guest Dan Knowlton. Watch the Social Media Marketing […] The post Twitter Adds Subtitles to Native Video appeared first on Social Media Marketing | Social Media Examiner.

How to Create Video Ad Funnels That Work

Social Media Examiner -

Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. His company, Chamber Media, specializes in creating scalable social video ads for clients such as Turkish Airlines, NordicTrack, and Yahoo. Travis explains […] The post How to Create Video Ad Funnels That Work appeared first on Social Media Marketing | Social Media Examiner.

Google at 20: A Shift from Text to Images

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When Google celebrated its 20th birthday in 2018, the tech giant took the opportunity to introduce several important updates and transitions to how it performs its most essential functions. The company announced that users could expect a fundamental shift “from text to a more visual way of finding information.” If you’ve been keeping tabs on Google’s updates and changes, this announcement didn’t come as a surprise. Google has been working to improve and expand its image search capabilities, adding new features like visual search engine results pages (SERPs) and Google products that focus on images. Here are a few ways Google is prioritizing images. Algorithm Updates. Some of Google’s newest algorithm updates emphasize images in search results. Google has also updated the Google Image algorithm recently– the new updated Google Images algorithm will prioritize pages that display searchable images more prominently and higher up on the page. Google will also prioritize images that come from authoritative websites. At a January 2019 Google NYC meetup, John Mueller also said that image search will be a “bigger topic” this year. Thumbnail images. Over the last year, we’ve seen a dramatic rise in the number of thumbnail images featured on SERPs, especially on mobile devices. With more than 50 percent of Google searches now coming from mobile devices, the company is betting that adding a visual element will make it easier for users to find the information they need more quickly.   Image-based searches. Imagine seeing the perfect pair of shoes in a movie or magazine page but having no way to translate that into a fruitful Google search. Searching for “blue high heels” won’t help, but what if you could just snap a photo and use the image itself? With new developments in AI, products like Google Lens may be able to help you figure out exactly where to buy the shoes (or couch, or car) of your dreams. Google’s image-focused shift is aimed at increasing user accessibility and creating new ways to present content. Until now, search has been fundamentally text based; shifting to a more visual way of providing information opens the door to helping users who have language processing issues or other problems with reading text. The company is hoping to meet users where they are, inviting them to learn more about topics that are relevant to them. An image-focused way of finding information is one important component of forming that invitation. For their part, content creators who want to benefit from Google’s visual initiatives will need to anchor their pages with unique, highly-relevant images. Companies that want to achieve and maintain high visibility on Google will benefit by devoting more attention to the images they use in online content. The use (and usefulness) of images might change between businesses, so it can be useful to think about how to use images in your specific vertical. Some of those use cases might not be intuitive. Clear graphs and charts, product images, graphics, and more, can help illustrate concepts and values. One of the best ways to appreciate this visual shift is to see it in action. Sites like Waypoint, Slate, and Bon Appetit all have very different audiences, but they are all incorporating fresh new ways to use visual features. Waypoint, owned by VICE, is a site devoted to gaming culture. Waypoint has some really cool examples of beautiful, brand consistent imagery, that’s also unique to the site and eye-catching to human users. Slate uses interesting photo editing techniques to create eye catching and unique visual experiences. Bon Appetit has a very specific strong food photo aesthetic that reflects well in recipe mobile SERP results. This evolution from words to images offers exciting opportunities for businesses to create compelling web pages that utilize both images and text. Creative images that connect clearly with the text on a page will make that page more interesting, but they can also help boost search result rankings and visibility.

3 Analytics Tools That Help Measure Your Marketing Results

Social Media Examiner -

Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working? In this article, you’ll find three tools to analyze and report on your social media marketing efforts. #1: Evaluate Keyword Mentions and Sentiment Awario is a social media monitoring and analytics tool that finds mentions of your […] The post 3 Analytics Tools That Help Measure Your Marketing Results appeared first on Social Media Marketing | Social Media Examiner.

How to Create Instagram Stories People Love to Watch

Social Media Examiner -

Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content? In this article, you’ll find six ways to enhance your Instagram stories for better audience engagement. Why Instagram Stories Engagement Tactics Matter If you look through Instagram Stories content from brands, you’ll find that most story content just isn’t […] The post How to Create Instagram Stories People Love to Watch appeared first on Social Media Marketing | Social Media Examiner.

FindMyHost Releases April 2019 Editors’ Choice Awards

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OKLAHOMA CITY, OK – Web Hosting Directory and Review site www.FindMyHost.com released the April Editor’s Choice Awards for 2019 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews. Customers who wish to submit positive reviews for the current or past Web Host are free to do so by visiting the customer review section of FindMyHost.com.  By doing so, you nominate your web host for next months Editor’s Choice awards. We would like to congratulate all the web hosts who participated and in particular the following who received top honors in their field: Dedicated Servers KVCHosting.net   Visit KVCHosting.net  View Report Card Business Hosting HomepageUniverse.com   Visit HomepageUniverse  View Report Card European Hosting KnownSRV.com   Visit KnownSRV.com  View Report Card VPS ProVistaTech.com   Visit ProVistaTech.com  View Report Card Secure Hosting RivalHost   Visit RivalHost.com  View Report Card Cloud Hosting BudgetVM.com   Visit BudgetVM.com  View Report Card Hybrid Servers GlowHost.com   Visit GlowHost.com  View Report Card Budget Hosting Innovative Hosting   Visit InnovativeHosting  View Report Card Enterprise Hosting ServerWala   Visit ServerWala.org  View Report Card Shared Hosting QualityHostOnline   Visit QualityHostOnline  View Report Card Virtual Servers VPSFX.com   Visit VPSFX.com  View Report Card SSD Hosting ioZOOM.com   Visit ioZOOM.com  View Report Card Cloud Servers ToggleBox.com   Visit ToggleBox.com  View Report Card Managed Hosting XLHost.com   Visit XLHost.com  View Report Card cPanel Hosting MightWeb.net   Visit MightWeb.net  View Report Card Website Monitoring UptimeSpy.com   Visit UptimeSpy.com  View Report Card About FindMyHost FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. FindMyHost.com was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. FindMyHost.com showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at www.FindMyHost.com.

How to Lower Your Facebook Ad Costs: 4 Tips

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Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. How Does Facebook Charge for Ads? When you set up a Facebook campaign, you have two choices of how you’re charged: impressions or link […] The post How to Lower Your Facebook Ad Costs: 4 Tips appeared first on Social Media Marketing | Social Media Examiner.

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