Industry Blogs

Instagram and LinkedIn Rising: How Social Media Marketing Changed in 2018

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, where we explore the major Instagram and LinkedIn marketing news of […] The post Instagram and LinkedIn Rising: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner.

How to Make Better Marketing Decisions: Unthinkable Wisdom

Social Media Examiner -

Do you need to make better strategic decisions? Wondering how to change your decision-making process? To explore how to make better marketing decisions, I interview Jay Acunzo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and […] The post How to Make Better Marketing Decisions: Unthinkable Wisdom appeared first on Social Media Marketing | Social Media Examiner.

How to Track Phone Calls as Conversions on Your Ad Campaigns

Grow Traffic Blog -

With most forms of advertising, you’re hoping to attract a customer “eventually”. That eventual time in the future might be in a few hours, a few days, or a few weeks, depending on the type of ad campaign you’re running. Brand awareness campaigns might not even care if a conversion is six months down the line. Ads with a phone number or a call-based call to action are different. They’re aimed at attracting hot leads, the people willing to call you because they’re ready to make a purchase right now. You don’t want to miss these leads, but you also don’t want to fail to track them. Without appropriate data, how can you tell how effective your ads are? I’ve split this post into two parts: one for Facebook ads and one for Google ads. Both have the ability to track phone calls, though the methods for doing each are pretty different. Let’s dig in! Facebook Call Tracking There are two different ways you can track phone calls using Facebook ads. One of them involves ads entirely on Facebook, while the other tracks off-site conversions on your own website. The first method is to track phone calls as a conversion action through your Facebook page. Go to your Facebook page and look for the call to action button in the upper corner, beneath your cover photo. You can change this call to action to be a number of different things. Any Page Admin, Editor, Moderator, or Advertiser can change this button. You can have that call to action be anything from “like this page” to “give us a call” in terms of options. Here’s how to set your call to action, according to Facebook’s help center. In this case, what you want to do is plug in your business phone number as your call to action. This way, when a user clicks that call to action button, they will be presented with your phone number. In some cases, if they’re browsing on PC and have a VoIP application installed, clicking this button might bring up the option to initiate a call via their VoIP system. Likewise, if the user is browsing on a mobile device, it will bring up the option to initiate a phone call using their mobile device. Assuming, of course, the device has phone call capabilities; some people browse on tablets, after all. What you will then need to do is create a promoted call to action. These are specialized ads that have the ad objective of “get the user to click the page default CTA button.” On Facebook, go to your main menu and click Promote, then click Promote Your CTA. You’ll have to fill out all of the normal details for an ad, and then promote it. This is fine, except it only tracks when a user calls you. If a phone call is your conversion action, it’s good to go. If, however, you want to track conversions that occur via a phone call, you will need to record that data separately and import it later. Tracking offline conversions is a surprisingly difficult and complex prospect. You can’t simply ask users if they called you because of your Facebook ad, right? You could set up individual phone numbers for each possible conversion method, but then you’re managing a bunch of different numbers and the associated expenses of having phone management. Thankfully, Facebook has a fairly complete guide to tracking offline conversions in their help center, found here. You will need to use the Facebook business manager rather than their normal ad manager or Power Editor to manage offline conversions. One thing that will probably be useful when you’re setting this up is this table. It’s a reference for how you should format the data for individual kinds of conversions offline. With phone numbers, you need to include the country code for your phone number, which many people forget. You should also, of course, include additional data about your offline conversions, like the name of the event, the value for the event, the ID for the order if applicable, the name of the converting user, and so on. This is all necessary to fully include all information in your analytics. I said there were two methods for tracking calls on Facebook, and so far have only mentioned one. The other is to create awareness ads, under the reach option. You will need to have your phone number as one possible action a user can take on the landing page to their ad, and that phone number will need to be tracked using the Facebook pixel. You can view the pixel API data here, with “contact” being the relevant call. This, again, will only track if a user calls using a call button on your site, so it’s not a perfect option. There’s a third alternative as well, but I’ll cover it in a third section below. Google Call Tracking Google actually has four different ways to track conversions from phone calls. You can track your calls from ads. With Google Ads, you can create a specific kind of ad called a call-only ad. These ads use a special call extension for your advertising, that encourages users to call and only displays in the first place when the user has the ability to make a call. You are also able to set a minimum length for the call, so you don’t track frivolous or spam calls as conversions accidentally. You can track calls from a phone number you have embedded on your website. Much like the second option for Facebook above, you need to have Google’s tracking code embedded on your site. You’re already using Google Analytics, so all you need to do is add the appropriate structured data call to a specific call forwarding number displayed on your website. Again, you can track the length of a call to ensure that the worst, shortest calls are filtered out. You can also track calls specifically on your mobile website. Google can even detect if the version of your website displaying to a user is the mobile or desktop version of a responsive design. This is only tracked as a click, not as a phone call; they can’t monitor the length of the call or filter the data. Finally, much like Facebook, you can import your call conversions as tracked via another system internally. You can track as much data as you want about the call, from customer identity to conversion value to call length, but it’s all data you need to track and then import into Google’s systems. In order to track calls or to import call tracking data, you need to be using a Google call forwarding number. Google forwarding numbers attempt to at least share the area code of the geographic location for your business, so they aren’t obviously a tracked or otherwise “strange” number when a user is considering calling. The unfortunate side-effect of this is that Google can only provide call forwarding numbers in specific countries. You can see a complete chart of the countries where these numbers are available here. Some, like India, only allow toll-free numbers and not local numbers. Others, like Brazil, do local numbers but not toll-free numbers. Most do both. A few, like Japan, will show the caller as Google in Caller ID, due to local transparency laws. There are a lot of different considerations when tracking phone calls through Google analytics and Google ads. I can’t give you specific tips because it will come down to your specific setup and how you want to be tracking call conversions. I recommend mapping out exactly where your calls are coming from and how you want them tracked, and then dig into the help center to find specific information about those sources of data. The general process will involve setting up a call-based conversion action in your Google Ads system. You will then want to install a tracking tag on your number on your website and ads, if applicable, and make sure the phone number you’re tracking is a Google forwarding number. Google also provides a troubleshooting document here for when you’re setting up call tracking but things aren’t working quite right. Third Party Call Tracking The alternative to both of these, and a simpler one, is to use a third party call tracking service. A third party call tracker will do basically the same thing as Google’s call tracking, using a forwarding number to track information about phone calls. Many of them also offer a CRM or related application your call center or sales team will use. When a call comes in, the application activates. The person who picks up the call will then log information about the caller – such as name, purpose of call, and if a conversion happens – along with automatically logged data like date and time. All of this information will then be compiled into one format, usually a specific call-based set of analytics. The third party call tracker may or may not allow you to integrate your data with Google and Facebook analytics, or a third party analytics system. They might allow exports in a format for you to import, as well. It really depends on the system. With that in mind, here are a few possible third party call tracking companies you might consider. Full disclosure, I haven’t used any of these myself, so I can’t vouch for their quality. Do your own research, make sure they offer the features you want at a price you can afford, and contact their sales teams if you want to know more. CallRail – A call tracking company that offers call attribution, business-level call management, integration into several large systems like Google Ads, Hubspot, and Salesforce, and call routing with geographic-level targeting. They have a two-week free trial and their starter plan begins at $30 per month. That includes 10 local numbers, 500 minutes of phone time, and 100 text messages. Call Tracking Metrics – Despite the generic name, this is a specific company. They offer call management, analytics, text messaging, reporting, and agency-level tools. Their business plan starts at $20 per month plus additional fees for usage based on the type of number, whether or not you’re getting transcriptions of your calls, and the geographic location of your calls. Active Demand – This app has predictive automation and has versions for both agencies and for individual businesses. Basic call tracking can be free at low levels, so small businesses might consider looking into this app first and foremost. For larger business plans, they also include email marketing and tracking, as well as automation for varying levels of need. CallCap – This platform has call tracking and call monitoring, as well as some call recovery features for cases where a call is dropped unexpectedly. They also have some tracking for outbound marketing, texting, and integrations into several ads systems, including Doubleclick. Pricing is par for the course and starts at $30 per month, with additional fees if you go over the basic usage limits. Telecapture – One of the older call tracking companies, they offer real time reports, local numbers and toll-free numbers throughout the United States. They’re fully open for exporting your data, and they can allow you to customize called ID and other features. Call recording is available for review, and they have a spam call filter to avoid noise in your analytics. They’re also quite cheap in comparison to some others, starting at $6 per month. Hopefully with at least one of these options, you’ll be able to track the call information you want in your analytics. It can be a little complex to set up, that’s for sure, but the agents working for any individual company, even Facebook or Google, should be able to give you a hand. The post How to Track Phone Calls as Conversions on Your Ad Campaigns appeared first on Growtraffic Blog.

How to Measure Your Facebook Return on Ad Spend

Social Media Examiner -

Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance? In this article, you’ll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns. What Is Return on Ad Spend (ROAS)? Return on ad spend (ROAS) is the online advertising equivalent of return on investment (ROI). […] The post How to Measure Your Facebook Return on Ad Spend appeared first on Social Media Marketing | Social Media Examiner.

Using Emotions to Sell: The Journey: Season 2, Episode 14

Social Media Examiner -

Want more customers from a shrinking audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner improves their conversion rate by using emotional messaging. Watch as they interview customers, hire an […] The post Using Emotions to Sell: The Journey: Season 2, Episode 14 appeared first on Social Media Marketing | Social Media Examiner.

DataBank Announces Acquisition of Indianapolis Based LightBound

My Host News -

Dallas, TX – DataBank, a leading provider of enterprise-class data center, connectivity and managed services, announced the acquisition of LightBound, an Indianapolis-based provider of colocation, Internet, voice, network and cloud services. LightBound operates two enterprise-class data centers located in the downtown Indy Telecom Center, the most densely interconnected location in the city. LightBound will add 73,000 Gross Square Feet of colocation space and 9.5MW of installed UPS power to the DataBank portfolio. Founded in 1994, LightBound is the market leader in the Indianapolis area with a strong regional reputation for customer service and delivering secure and reliable colocation solutions. LightBound serves the leading enterprises in the Indianapolis area, with an outstanding list of clients across healthcare, government, finance, manufacturing, cloud and technology. With the acquisition of LightBound, DataBank will operate 17 data centers in 9 US markets, including Dallas, Minneapolis, Kansas City, Cleveland, Pittsburgh, Salt Lake City, Baltimore, Atlanta, and Indianapolis. “We are excited about expanding our presence to the Indianapolis market,” commented Raul K. Martynek, CEO of DataBank. “LightBound has built a fantastic customer service reputation in the region as a trusted infrastructure provider. We look forward to combining LightBound’s strength in colocation, connectivity and managed services with DataBank’s broad product offering and national footprint.” “Joining DataBank is an outstanding opportunity for LightBound, its employees and customers,” said Jack Carr, CEO of LightBound. “DataBank’s customer-centric approach is the reason we choose to combine with their team and be able to expand our offering and geographic footprint.” Jack Carr will continue with DataBank and lead efforts to expand the customer base and data center portfolio in the Indianapolis market. Cowen and Company, LLC served as exclusive financial advisor to LightBound in connection with this transaction and Barnes & Thornburg, LLP acted as legal advisor. Jones Day acted as lead M&A counsel and Ernest and Young LLP served as accounting advisor to DataBank. About LightBound Since 1994, LightBound has been delivering IP services to clients. We are a U.S. based provider of Internet, voice, colocation, network, and IaaS cloud services. LightBound has been delivering 24x7x365 support from a staffed Network Operations Center (NOC) as a foundational component of all our services, which has helped us maintain a Net Promoter Score® among the highest in the technology industry. Our technology solutions help organizations of all sizes achieve scalability, reduce downtime, and maintain compliance. We serve both global and national organizations, and we’re fortunate to have some of the world’s best and most successful organizations as clientele. For additional information about LightBound, please visit www.lightbound.com or call (866) 206-9363 About DataBank DataBank is a leading provider of enterprise-class data center, cloud, and interconnection services, offering customers 100% uptime availability of data, applications and infrastructure. Databank’s managed data center services are anchored in world-class facilities. Our customized technology solutions are designed to help customers effectively manage risk, improve their technology performance and allow them to focus on their core business objectives. DataBank is headquartered in the historic former Federal Reserve Bank Building, in downtown Dallas, TX. For additional information on DataBank locations and services, please visit www.databank.com or call (800) 840-7533. About Digital Bridge Holdings Founded in 2013 by Marc C. Ganzi and Ben Jenkins, Digital Bridge is focused on the ownership, investment and active management of companies in the mobile and internet infrastructure sector. Since inception, Digital Bridge has raised more than $7.5 billion of debt and equity capital used to acquire and invest in the development of communications infrastructure businesses, including DataBank, Vantage Data Centers, ExteNet, Vertical Bridge, Andean Tower Partners, and Mexico Tower Partners.

Liquid Web Announces Partnership with IconicWP

My Host News -

LANSING, MI – Liquid Web, LLC, the market leader in managed hosting and managed application services to SMBs and web professionals, is excited to announce their partnership with IconicWP to augment their Managed WooCommerce Hosting product line, the industry’s first platform dedicated to WooCommerce Stores. “Partnering with IconicWP will help enhance our customers’ stores by helping them add plugins such as swapping out product options to color and image swatches – without the need to hire a developer. Whether you are looking to enhance your single product page or make your variable products be more customer-friendly, IconicWP has plugins that give you a ton of functionality while providing clean, lightweight code,” said Chris Lema, VP of Products and Innovation. Liquid Web launched the very first Managed WooCommerce Hosting solution in January 2018 and has since launched a Beginner Plan that is focused on new stores, a Dropshipping Starter Plan focused on dropshippers, and a Marketplace Starter Plan focused on marketplaces. All of the Managed WooCommerce Hosting plans will include ten IconicWP plugins that will add extra functionality to a store. “Adding IconicWP to our product set reflects our commitment to building a fully featured, fully managed WooCommerce offering. We had customer requests for further assistance in creating their stores and we knew we could help. IconicWP is one of the best plugin companies out there when it comes to building added functionality to WooCommerce. It joins our other best-in-class integrations, such as eCommerce theme Astra and page builder Beaver Builder. It’s part of a continuing strategy to build a Managed WooCommerce Hosting experience that powers the online potential for our store owners,” said Lema. To learn more about our Managed WooCommerce Hosting plans visit: https://www.liquidweb.com/products/managed-woocommerce-hosting/ About Liquid Web Marking its 21st anniversary, Liquid Web powers online content, commerce, and potential for SMB entrepreneurs and the designers, developers and digital agencies who create for them. An industry leader in managed hosting and cloud services, Liquid Web is known for its high-performance services and exceptional customer support. Liquid Web offers a broad portfolio designed so customers can choose a hosting solution that is hands-on or hands-off or a hybrid of the two. The company owns and manages its own core data centers, providing a diverse range of offerings, including bare metal servers, fully managed hosting, Managed WordPress, and Managed WooCommerce Hosting, and continues to evolve its service offerings to meet the ever-changing needs of its web-reliant, professional customers. With over 32,000 customers spanning 150 countries, the company has assembled a world-class team, global data centers and an expert group of 24/7/365 solution engineers. As an industry leader in customer service*, the rapidly expanding company has been recognized among INC Magazine’s 5000 Fastest Growing Companies for eleven years. Liquid Web is part of the Madison Dearborn Partners family of companies. Madison Dearborn Partners, LLC (“MDP”) is a leading private equity investment firm based in Chicago.

Vantage Data Centers Signs Definitive Agreement to Acquire Canadian-Based 4Degrees Colocation

My Host News -

SANTA CLARA, CA – Vantage Data Centers, a leading provider of data centers in support of business and mission-critical applications, today announced it has signed a definitive agreement to acquire Canadian-based 4Degrees Colocation from Videotron Ltd., a Quebecor Media Inc. (QMI) subsidiary, for approximately US$200 million (C$259 million), subject to certain post-closing adjustments. This transaction will expand Vantage’s coast-to-coast presence in North America to five markets, up from two markets 12 months ago. The acquisition will add existing data centers in Montreal and Quebec City, which will bring Vantage’s total number of operational facilities to nine and total number of data centers under development to four. 4Degrees operates two facilities in Montreal and Quebec City. The two data centers are Tier III Design and Construction certified, which highlights the facilities’ exceptional quality and reliability, by the Uptime Institute, an independent organization. Upon transaction closing, Vantage will immediately initiate significant expansion projects in both markets to accelerate 4Degrees’ original plans to bring total capacity up to 31MW. “Based on extensive dialog with our customers, Vantage identified Montreal and Quebec City as highly attractive markets due to low power costs, tax incentives and excellent fiber connectivity,” said Sureel Choksi, president and CEO, Vantage Data Centers. “The 4Degrees acquisition will accelerate our expansion into these markets, enabling Vantage to better serve hyperscale, cloud and enterprise customers across five strategic geographies. We are thrilled to welcome the 4Degrees team, which shares our commitment to operational excellence, high-quality facilities and sustainable building practices.” Maxime Guévin, an experienced leader in the construction, sales and management of data centers, will become vice president and general manager of Vantage Canada. Guévin is currently the general manager of 4Degrees Colocation, where he has served for the last four years. “The 4Degrees team is incredibly excited to join Vantage in providing superior data center facilities across North America,” agreed Guévin. “This deal will marry Vantage’s expertise in the hyperscale business with our extensive knowledge of the rapidly growing Canadian market.” The transaction is expected to close in the coming weeks. About Vantage Data Centers Vantage Data Centers is a leading North American wholesale data center provider in three strategic markets: Silicon Valley, Northern Virginia, and Quincy, Washington. Vantage has seven operational facilities totaling 81MW of capacity and two additional facilities currently under development totaling 51MW. The company provides highly scalable, flexible and efficient data center solutions to hyperscale, cloud and enterprise customers, offering unique value through its commitment to exceptional customer service and sustainability. For more information, visit www.vantagedatacenters.com

Construction Commences on Stream Data Centers DFW VII Hyperscale Facility in the Dallas Market

My Host News -

Dallas, TX – Stream Data Centers, an industry leader in providing premium data center solutions to Fortune 500 companies, announces that it has begun construction of its DFW VII hyperscale data center in Garland, Texas. The expandable 138,132 square-foot, structurally-enhanced facility will provide flexible, scalable capabilities for both large enterprise and cloud computing customers looking for solutions in the Dallas-area market. Slated to hold 75,000 square feet of data hall space, the facility is designed to support 15MW of 2N critical load with dual 40MW utility feeds from an on-site substation provided by Oncor. “We’re excited to begin developing our latest Dallas-area hyperscale facility that will meet the unique requirements of the ever-evolving data center consumer base,” says Paul Moser of Stream Data Centers. “As the region’s enterprises move to an outsourced model, they require significantly more computing power and high-density server configurations to ensure reliable performance with no downtime. Our new DFW VII facility in Garland will provide the dedicated infrastructure, security and privacy Fortune 500 enterprises and cloud providers desire.” Stream develops and operates a broad portfolio of highly resilient, scalable and efficient data centers. The company specializes in providing tailored solutions to meet each client’s unique requirements. As part of its holistic approach to customer success, Stream can support enterprises of all sizes through its data center development, critical environments, network and cloud and energy procurement services. Underlying its products and services is a deep commitment to maximizing uptime and value without compromising on health, safety and security. Visitors to Stream Data Centers’ website can view a finalized rendering of the site as well as new collateral illuminating the many benefits of colocating their mission-critical infrastructure within its hyperscale DFW VII facility. About Stream Data Centers Stream Data Centers has been providing premium data center solutions to Fortune 500 companies since 1999. To date, Stream has acquired and developed over two million square feet of data center space nationally, representing more than 200 megawatts of power. Product offerings include Hyperscale Data Centers, Private Data Center Suites, Ready-to-Fit Powered Shells, Retail Colocation and Build-to-Suit Data Centers – all with immediate connection to network carriers and public cloud providers. Above all, Stream is dedicated to improving the data center experience through exceptional people and service. Stream Data Centers is a subsidiary of Stream Realty Partners, L.P., a full service commercial real estate investment, development and services company. Founded in 1996, Stream Realty has a staff of more than 750 real estate professionals with offices in 12 markets across the nation. The company manages 160+ million square feet of commercial properties and completes approximately $3 billion in transactions annually. Learn more at www.streamdatacenters.com.

Hostway Achieves FERPA Compliance

My Host News -

AUSTIN, TX – Hostway, the world’s most trusted managed compliant hosting provider, today announced that it has been awarded FERPA attestation. When combined with its HITRUST, HIPAA, and PCI certifications, FERPA compliance makes the company one of few hosting providers to have a full suite of compliance certifications. The company is now uniquely positioned to provide educational IT systems with superior compliance and security in protecting student information. To maintain FERPA compliance, Hostway employs multiple layers of security to ensure the protection, privacy, and integrity of student data. The company has policies and processes in place to ensure that data is safeguarded at all times, to ensure the physical security of its data centers; and it employs strong authentication and authorization controls for its infrastructure. By including federal and state regulations, standards and frameworks, and incorporating a risk-based approach, Hostway’s FERPA compliance helps organizations address privacy challenges through a comprehensive and flexible framework of prescriptive and scalable security controls. “We are an EdTech company that works very closely with top educational institutions and students from around the globe, and we understand the extreme importance of maintaining the integrity of student data,” said Jamey Vester, Chief Technology Officer of IES Abroad. “We chose Hostway as our global managed hosting provider because of their commitment to strong security, strict compliance, and great customer service. Their announcement that they are FERPA compliant now is just another reminder of why we choose them.” “We’re very proud to say that EdTech companies and educational institutions can rely on Hostway to store and maintain electronic student education records in accordance with FERPA regulations,” said Emil Sayegh, CEO and president of Hostway. “By strictly following FERPA regulations, we can deliver on our promise to be the most trusted cloud provider for our customer’s mission-critical software applications.” In addition to safely storing electronic student records, Hostway also works with clients to host a wide variety of education applications, such as content management systems; digital education, on-demand learning materials and webinars; academic research data; digital media for speaking events, sport events, and fine arts performances. About Hostway Services Hostway Services, Inc. is the world’s most trusted managed compliant hosting provider, delivering managed cloud infrastructure and application hosting solutions for software companies including healthcare, SaaS and e-commerce focused organizations. Its team of engineers in North America, Europe, and Asia deliver reliable, secure and scalable private cloud, managed cloud and hybrid cloud hosting solutions to thousands of customers across ten geographically diverse SAE 18 and ISAE 3402 data centers around the world while ensuring strict compliance such as HITRUST, PCI, FERPA and HIPAA. At Hostway, every customer interaction is treated as an opportunity to develop a long-term relationship based on trust.

How to Style Your Instagram Grid Layout: 4 Planning Tools

Social Media Examiner -

Do you want an easier way to curate a stylish and cohesive Instagram profile? Wondering how to see what new images will look like in your profile before you publish? In this article, you’ll discover four Instagram grid layout planning tools that will help you create a visually attractive profile grid. Why Use an Instagram […] The post How to Style Your Instagram Grid Layout: 4 Planning Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Implement Social Listening for Your Business: 4 Tools

Social Media Examiner -

Do you need to do more than monitor and respond to mentions on social media? Looking for tools that also reveal strategic insights from those conversations? In this article, you’ll discover four social listening tools that deliver information you can use to make smart marketing decisions. What Is Social Listening? Social listening is the process […] The post How to Implement Social Listening for Your Business: 4 Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Use the Instagram Close Friends List for Business

Social Media Examiner -

Want to send Instagram stories to a segmented list of followers? Have you heard of Instagram’s Close Friends feature? In this article, you’ll discover five ways to use your Instagram close friends list for your business. What Is the Instagram Close Friends List? While most users have long enjoyed the simplicity of Instagram’s interface, one […] The post How to Use the Instagram Close Friends List for Business appeared first on Social Media Marketing | Social Media Examiner.

Why the Chrome User Experience Report Can Help You Retain More Users – Here’s Why #195

Stone Temple Consulting Blog -

More and more SEOs and webmasters are aware that in a mobile-centric world speed is of the essence. But how can you know what users actually experience when they come to one of your pages? In this episode of our popular Here’s Why digital marketing video series, Eric Enge tells us about the Google Chrome User Experience Report, and explains why it can provide valuable insights into what you need to optimize so more of your users get the best possible experience with your site.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources A closer look at Chrome’s User Experience Report Google PageSpeed Insights Tools User-Centric Performance Metrics See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, at SMX Advanced this year, you reported on the keynote conversation with Google’s Ilya Grigorik. What did he have to share?  Eric: To me, the most interesting part of the talk was about the Chrome User Experience Report, known by the acronym CrUX.  Mark: What is the CrUX?  Eric: The Chrome User Experience Report contains aggregated data from Chrome Browser Users who have opted into usage reports and who sync their browsing history across devices. You can access it when you request a report from Google’s PageSpeed Insights.  Mark: What kind of information does the report provide?  Eric: As you can see, in this example, it gives overall ratings for page speed and optimization, and in the middle are two metrics that might need further explanation.   The first is FCP which stands for First Contentful Paint. This is the average time before a user sees the first visual content on the page. That’s an important number because it’s the first cue to a visitor that your site is actually responding, which helps to keep them engaged.   The other metric is DCL, which stands for DOM Content Loaded. That measures how long it takes for the document to be fully loaded and parsed for the user, although it doesn’t take into account style sheets, images, and sub-frames.   Mark: What about the graphs below the FCP and DCL times?  Eric: The three colors in each bar show the percentage of your users who have that level of experience on your page. The important site here is that not all users get the same experience. Your time to FCP and DCL can vary from user to user.   Obviously, the more users you have in the green zone for each, the better. But you want to work on optimizing to minimize the number of users who fall into the yellow or red zones too.   Mark: How do you know what to optimize for those users?  Eric: This chart from Google’s User-centric Performance Metrics post shows you the sequence of site-loading stages, so you can have a better idea of where some users are getting hung up and know what to optimize.   And here’s a bonus tip. Since you can enter any URL into the PageSpeed Insights report, you can also see how your performance stacks up against your competitors.   Mark: Finally, why does optimizing for these metrics matter for your marketing?   Eric: In an increasingly mobile-centric world, speed is critical. Mobile users need and expect pages to load quickly and if they don’t, they may leave and go elsewhere.   In addition, multiple studies show that for e-commerce pages, a difference of a fraction of a second in page load time can actually effect millions of dollars in revenue.  Mark: Thanks, Eric.   Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, we explore the major Facebook and Twitter marketing news of 2018. […] The post Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner.

YouTube Ads: What Marketers Need to Know

Social Media Examiner -

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […] The post YouTube Ads: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Can You Use Multiple Conversion Tracking Pixels on a Page?

Grow Traffic Blog -

Tracking pixels are an extremely important component to any sales funnel. They’re the code that allows you to track information about your visitors, particularly their conversions. Without the appropriate tracking pixel, you won’t have the relevant data in Google Analytics, in Facebook Insights, or in whatever other analytics software you want to use. Not to mention all of the affiliate tracking code that’s becoming more and more common every year. The question is, do you need to pick one tracking pixel, or can you include more than one piece of tracking code on a single page? A Simple Answer The short answer is “generally, yes” you can add more than one piece of tracking code to any given page on your website. This is very common for landing pages and “thanks for buying” pages, for example. Facebook Ads want to track data one way, Google Analytics and Google Ads track it another way, and if you want fluid information on both of them, you need both pieces of tracking code. I can’t give you an unqualified answer, right? Those of you who have been reading my blogs for a while now know I never give a straight answer. There are a few reasons why this might not be the case, and a few issues you might run into, so let’s talk about them. Multiple Google Ads Tracking Pixels One common misconception I’ve come across on the Google Product Forums and elsewhere is that your Google tracking pixel is associated with an individual ad campaign. These users believe that each ad campaign has its own associated tracking pixel. If each campaign has its own tracking pixel, you would run into issues where you have one order confirmation page that is triggered from multiple different landing pages. You would need multiple copies of the Google tracking pixel, one for each ad campaign, on that page. It would be a complex mess of referrer data and tracking. Obviously, the easiest solution here would be to make multiple visually identical confirmation pages, one for each landing page, but that can spiral out of control quickly. Thankfully, none of this is the case. The fact is, your Google Ads tracking pixel is associated with your account, not with any one campaign or ad set. You put the one instance of tracking code on your confirmation page, and you’re good to go. Google’s tracking is smart enough to track user information from page to page, and can carry that information forward from the moment the user clicks your ad to the moment they convert. In fact, due to the slow expiry of cookies, Google Ads can track a user who clicks on your ads but doesn’t convert for up to 30 days. There’s no need for multiple tracking code snippets or anything else complex like that. All of the complexity is on Google’s back end. Multiple Analytics Suites Let’s say that you want to track three different sources of traffic to your landing page. You only have one landing page, but you have traffic coming from Google Ads, from Facebook Ads, and from Twitter Ads. You want to be able to associate what conversions come from which source. Can you do it? In this case, you will need to be installing three different tracking pixels to your landing page and confirmation page. You need the Google Analytics tracking pixel, the Facebook Pixel, and the Twitter Universal Website Tag. All three of these code snippets is a script that loads when the relevant part of the website loads. Usually, this is in the header of your site, though some frameworks might put it elsewhere, and sometimes you want it attached to specific sections of a page. It depends on your site architecture. The key is that all three of them go in the same place in your code. Can you plug in all three of these tracking code strings without issues or conflicts? In general, yes. All three of them are stand-alone, self-contained pieces of code that call scripts hosted on their respective sites. One issue you could run into is instances where you’re flagging certain actions on a page as events to be tracked by individual tracking snippets. This can get pretty clunky in your code, though there’s no real way around it. The biggest potential problem is not with tracking your data, it’s with accuracy in cases where the user comes from multiple sources. For example, let’s say a user finds your product through a Google search and clicks on your Google Ad. They land on your landing page, but they choose not to convert. They have 30 days before the Google Ad tracking snippet expires. Now say that 28 days later, the user remembers you and looks you up on Facebook. They click a link on your Facebook page that leads them to the same landing page. This time, they go through and convert. Which analytics app gets the conversion recorded? Google has a valid claim to the conversion from being the original source of the visitor, but Facebook is the most recent touch, and thus the most immediately relevant. The answer is that both apps will track the conversion, and it’s up to you to realize that some of your conversions will be duplicated. This is actually a pretty complex problem, and it’s something that engineers at Google and Facebook – as well as other agencies – struggle with. Facebook added some advanced tracking configuration options in 2017 to help with this issue, but it’s still something you need to be aware of that could happen. Google also has their own tool to assist with this, called the Google Tag Manager. The Google Tag Manager supports a wide range of tracking pixels from a large number of analytics apps and affiliate tag trackers, including Adobe Analytics, AWIN, Cxense, Hotjar, Salesforce, Personali, Snowplow, Tune, and Webtrekk. If you’ve never heard of most of those, don’t worry; neither have I. Regardless, you can check the full list here. Facebook even has a tutorial on how to add their tracking pixel in the Google Tag Manager here. The other issue you might encounter with multiple pieces of tracking code is simply copy-and-paste errors. You have to copy code from one source, paste it into your site’s code, then copy a second set of code and paste it in as well. It’s easy to accidentally shift around a bracket and break everything, if you’re not careful. So, you know. Be careful. Multiple Affiliate Network Tags Affiliate network tracking comes in a very wide range of complexity. Some, like Amazon Affiliate links, are simply bits of code added on to Amazon links. Others might need to be run through a redirect page. Some can have Google UTM parameters added on top, while others might be disrupted if too much is going on. I can’t give you a simple, clear answer as to whether or not you can add any two given affiliate network tags to the same page. They work in too many different ways. The main problem you might encounter when tracking multiple affiliate networks is if they both track the same thing. If the same vendor is on multiple networks and you’re also using both networks, you could find that one sale is tracked by both networks. Suddenly two networks are supposed to pay you for one conversion, meaning the advertiser is over-charged, meaning the networks need to investigate. It’s fairly likely – and reasonable – that this will be considered fraud, and they will come down on you like a sack of hammers. The best solution to this is to be careful with what affiliate networks you’re tracking on any individual page. Generally, your pages want to be single-focused enough that they’re only tracking one product on one network, anyway. Of course, everyone has their own setup, so I can’t say how your site should handle everything in an ideal situation. Just map everything out and look for conflicts, I guess. Multiple Instances of One Pixel Now let’s go to another situation. You’re a marketing agency, and you want to track customer data with your agency-level Facebook pixel. You also want to track the customer’s individual data with their own Facebook pixel. Since you want to track the same data in two different places, you can handle this in several ways. The first thing you might consider doing is saying “screw it” to your customer’s pixel and just tracking everything with your pixel. After all, you can drill down to just stuff coming from their domain, so you can export a report for them. What happens, though, if the customer decides to cancel their contract with you? They can’t get reports on their data anymore. They don’t have their own historical data to work with. It’s a big mess that no one wants to deal with. The second thing you might consider is to paste in two different copies of the tracking pixel on the site. This works, but it’s clunky. See, both pixels will be initializing the same script, so the same script is running twice for every user. This can slow down the page and, in some cases, cause conflicts. You may end up with duplicate data, with every conversion being tracked twice for each tracking pixel, since the script is running twice. So, that method is out. The actual answer is to realize that the Facebook tracking pixel is smart enough to be able to handle more than one ID. In the tracking pixel code, you’ll see a line that looks like “fbq(‘init’, ‘{{pixel_ID}}’);”, up near the top. This is the line that calls the specific pixel ID, telling Facebook which ID should have this data assigned to it. You can just copy that line, though, and change the Facebook Pixel ID for the second line. You’ll end up with something like: fbq(‘init', ‘{{pixel_ID_1}}'); fbq(‘init', ‘{{pixel_ID_2}}'); This allows one script to refer one piece of tracking data to two different IDs at the same time. You get the data for your overview analytics, and the customer gets the data for their analytics. One thing you need to make sure of in this scenario is that the customer doesn’t start using the wrong ID for other marketing they’re doing on the side. You don’t want them to start sending data from strange sources to your main analytics. Google is a little less graceful with handling tracking multiple properties on one landing page. They can do it with the new Universal Analytics code, the analytics.js script. If you’re still using the old ga.js script, though, you can’t use more than one copy. You can use one of each and it should work. They have a whole article about tracking across multiple domains and tracking across multiple properties, so you can explore the Analytics Help Center to find the information that most closely suits your situation. Your Turn Have you ever needed to track the same conversion or the same piece of referral data in multiple analytics suites? How did it work for you? I’m curious what kind of configurations you’re all using out there, and how tracking it all has worked out. Some of you are probably doing some pretty insane things, and I love reading the crazy stories. Let me know! The post Can You Use Multiple Conversion Tracking Pixels on a Page? appeared first on Growtraffic Blog.

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Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. How Researching Audiences Improves Ad Conversions Facebook is one of the biggest drivers of consumer spending/purchases online. In fact, the power of Facebook for eCommerce […] The post How to Reduce Your Facebook Ad Spend With Smart Targeting appeared first on Social Media Marketing | Social Media Examiner.

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Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores what happened when the Social Media Examiner team was faced with a dilemma. Delete 150,000 […] The post Email Marketing Nightmares: The Journey: Season 2, Episode 13 appeared first on Social Media Marketing | Social Media Examiner.

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