Industry Blogs

5 Ways B2B Businesses Can Use Online Video

Social Media Examiner -

Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix. Why Should My Marketing Include Video Content? Over the past several years, one of the best B2B content strategies has been to create […] The post 5 Ways B2B Businesses Can Use Online Video appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Instagram Story Engagement

Social Media Examiner -

Want people to spend more time on your Instagram story content? Looking for tips to prompt active engagement on your stories? In this article, you’ll discover seven ways to encourage followers to tap on, reply to, and screenshot your Instagram stories. #1: Add a Tap for More Prompt The “tap for more” tactic is pretty […] The post How to Improve Your Instagram Story Engagement appeared first on Social Media Marketing | Social Media Examiner.

Why You Too Can Earn Valuable Featured Snippets – Here’s Why #200

Stone Temple Consulting Blog -

Google featured snippets boost your page above all the search results for a query, and they can drive significant traffic to your site. The good news: there are concrete steps you can take to make your content more likely to earn a featured snippet. In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares his observations on content most likely to earn a featured snippet, based on his tracking of over a million search queries for the past three years.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Featured Snippets Resource Center See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, just in case anyone watching doesn’t know, let’s start with what a featured snippet is. Eric: Good idea, Mark. A featured snippet is a search feature where Google takes an extract or snippet from a website and places it in the featured box at the top of search results as a direct answer to a user query.   Mark: If the answer is right there in the featured snippet, why do featured snippets still drive a lot of traffic to the sites from which they’re taken? Eric: That’s a good question, because it seems counterintuitive. But in many cases, the snippet shown does not completely answer the question. For example, a site’s answer to a how-to question may have 10 steps, but the featured snippet only shows the first six. In other cases, the answer may be complete but too brief, and people click through to learn more. And one more scenario to call out: in some cases the users have asked a direct question and Google provided a direct answer, and maybe they got all of the direct answer, but it’s pretty rare that that’s really the only question the user has related to that topic, and they often want more information. Mark: Okay. If featured snippets can boost your page to the top of search results and they can actually drive traffic to your site, you probably want to be in as many of them as you can. So how do we earn them? How to Earn Featured Snippets Eric: Of course, Google doesn’t tell us the criteria for selecting which page to use in a featured snippet, but after several years of tracking over a million queries that have displayed them at one time or another, I’ve been able to discern some patterns common to pages that earn featured snippets. Mark: I know you gave eight things site owners should do to increase their chances of earning featured snippets in the comprehensive featured snippets resource center you created on our site. Can you share with us a few of them? Eric: Sure. Make a list of the most commonly asked questions about your business or your areas of expertise and then filter these down to the most popular queries. If the question isn’t searched for very often then it probably isn’t that interesting to get a featured snippet for it. Next is to realize that your page doesn’t have to be the number one position on Google to get a featured snippet, but it does need to be in the top 10. So for each query you decide to target for a featured snippet, either choose a page already ranking in the first page of Google results or create one worthy of such a ranking. Finally, make sure you thoroughly answer the question on your page, but also expand the content to answer all the related questions that users have on that topic. In other words, be as comprehensive as you possibly can. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

How Much Does It Cost to Hire a Google Ads Expert?

Grow Traffic Blog -

“Who has time for all this?” This is a question I hear time and time again, and it’s one I’ve asked just as many times. Who has time to do everything for their business? Sure, when you’re a one-man operation you can cram everything in for a while, but you face the very real risk of burnout. Even the most high-powered cocaine-fueled titans burn themselves out. It just makes sense to offload tasks that end up being a lot of busywork. If you’re spending 4 hours a day filing paperwork, you hire a clerk. If you’re never getting work done because you’re stuck answering the phone, you hire a secretary. Other tasks are worth offloading because they require skills that are outside of your skillset. Instead of spending the time learning and fumbling and wasting money, you hire someone who knows what they’re doing. Many of these tasks can directly make you money as well, so it’s a very worthwhile endeavor to spend a little to make a lot. Hiring someone to manage your Google Ads is generally more of the latter position. It’s pretty difficult to just dive into Google Ads and expect to be successful. There’s a definite learning curve, a lot of skills that go into managing ads for a company, and there are expectations for a certain level of success. Plus, they take a lot of time to manage, monitor, and improve, even if you’re using tools that do a good chunk of that automatically. Of course, you need to make sure you’re balancing out the cost of your employee or freelancer with the profits you make from the ads. If your ads, at their peak, only make you an extra $500 in a month, it doesn’t make sense to spend $2,000 that month on the ads manager. Now, if the ads manager can turn that $500 into $5,000, that’s another story. How to Find an Ads Expert As with any case where you’re looking to hire a freelancer or a new employee, or even contract an agency, you need to know what you want out of the relationship. Different levels of requirements will have different levels of pricing. Let’s look at some of the factors you should think about, and some factors that can affect the cost of hiring a Google Ads expert. What level of service do you require? I already mentioned this right above. Are you looking for an employee you pay a regular salary and can control completely, a freelancer who will likely cost less but dedicate less time to your ads, or an agency that knows exactly what they’re doing, and charges like they do? In general, a freelancer is going to be the cheapest option. Freelancers tend to have numerous clients at a time, and while they can run a wide range of skill levels, it’s easy to pick up and drop a contract if they aren’t working out. Freelancers are also often less reliable; it will take a few attempts to find someone who meshes with your brand, who has steady availability, and who knows what they’re doing. That said, freelancers sometimes come with the additional cost of the platform you’re hiring them through. Sites like Upwork often skim a bit off the top, so you’re paying for both the freelancer and the platform that connected you. An employee is going to cost more than a freelancer, and depending on your business situation and their requirements, you may have additional factors to consider, like benefits. You probably don’t want someone working for minimum wage to be in control of your advertising budget. You need to go through the whole application and interview process, which is much more time consuming that scoping out a freelancer, and you often need to find someone who has adequate experience with managing paid ads. An agency is probably going to cost the most, and in fact often will charge you a percentage of your ad spend in place of or in addition to a flat fee. The upside is that they know exactly what they’re doing and likely have professional tools to help them squeeze every cent out of your ads they possibly can. You’ll see the best returns, but it’s the biggest investment. Did your ads manager learn with their own money? This is a good question to ask when you’re looking at individuals you might consider hiring or contracting. You don’t want someone who is just bluffing with their skills and will be using your budget to practice. You also don’t want anyone who is used to spending other people’s money, and thus feel like mistakes don’t personally affect them. It’s really easy to fall into a trap where, when consequences are minimal, you take risks you shouldn’t. An ads manager may be more likely to be experimental without data, or to go with gut feelings instead of analytics, or to shrug off mistakes that cost their employer money when it doesn’t affect them. If they learned by using – and losing – their own money, they’re more likely to be careful with yours. Are you getting what you pay for? This is usually a question for agencies. Agencies often bundle together a bunch of other services. They’ll run your Google Ads, but they might also offer Facebook, Twitter, or other paid advertising as well. Some will be total marketing agencies, willing to run your social media organically, as well as running a blog for you. The important thing to watch out for is agencies who offer all of those services, but charge you for them even if you don’t want them. If you’re perfectly fine running your own blog, don’t pay for someone else to not do it for you. Alternatively, take advantage of every service the agency has to offer you. Do they have experience in your niche? This is a pretty important question. You want people who are familiar with not just your industry, but your niche within your industry, your competitors, your audience, and the kinds of techniques that tend to work best. Even something as simple as picking the right selection of colors for ad images can vary depending on audience and industry. What are their KPIs? If possible, view a sample report from the agency or individual who will be producing reports for you. If they’re showing you things like the number of clicks or impressions your ads get, they’re not a good ads manager. You want them to be talking about metrics like cost per action, conversion volume, and profit. Is the agency certified? For agencies specifically, you want to find one that is certified as a Google Partner. This usually isn’t available to individuals and freelancers, since it requires maintaining a certain level of ad spend, but agencies can reach that bar quite easily. Are there onboarding or setup fees? When you take on a new freelancer, you may be charged setup fees. Agencies usually have fees, but individuals might not. Some may charge an initial fee as a buffer in case the contract doesn’t work out. Others might use it to cover the costs of the tools they use to manage ads for you. This is generally a one-time fee, so I’m not considering it in the cost analysis below. What Payment Model Are You Expecting? When you’re considering who you should hire or contract to manage your Google Ads, you need to consider the style of payment. This is similar to the decision between employee, freelancer, and agency, except any of them might use any payment model. There are a handful of different models you’ll likely encounter. The Flat Fee Structure is a simple structure where you you’re charged a flat fee per month for services rendered. This fee will be presented as an estimate based on what you need from the individual or agency you’re contracting and the budget and ad requirements you have for them, and can be readjusted periodically. If you’re operating with gradual growth, a flat fee can work out as a discount in the long run between reevaluations. The Hourly Rate Structure is not usually a good choice, so if someone is charging hourly, you may consider looking elsewhere. People charging hourly are either working with a large number of clients to maximize their earnings, or they are inflating their time spent, or both. This is simply because, from the freelancer end, hourly rates are very hard to make a living wage on. The Percentage Spend Structure is one of the most common for ad management agencies, and many high powered freelancers are adopting it as they gain enough of a reputation to make it feasible. When you buy ads, the ad manager bills you for the ads + 10-20%, depending on their fees. This model helps incentivize the ads manager to be successful, because when their ads are successful for you, you’re more likely to spend more on ads, meaning they make more money. The Performance Fee Structure is usually a pretty big warning sign. Paying only on successful performance of your ads may sound like a good idea, but it’s a structure generally used by people who don’t necessarily know what they’re doing, and it puts a lot of risk into the relationship. If the whims of the market mean an ad unexpectedly fails, sure, you don’t have to pay, but the freelancer doesn’t get paid, so they have to struggle and may abandon that line of work entirely due to the risk. The Employee Structure is, of course, simply hiring an employee for a regular salary. The drawback to this is generally the work you need to put into finding a good employee, rather than anything inherent with the fee structure itself. How Much Can An Ads Manage Cost? Now you know the kinds of things that can affect the cost of hiring someone to run your Google Ads. How much money actually changes hands, though? In terms of actual numbers, what are the appropriate ranges? If you like, you can consider looking at it from the perspective of a freelancer, so you know where your money is going. At the low end, the cost of your ads management is going to be basically just the cost of your budget plus 10%. If you’re spending $40 per week on ads, and someone is charging you a skim off the top, you’re only paying something like $44 per week, or around $175 per month. That’s quite reasonable, consider the majority of the money is in the cost of ads themselves. Of course, when you’re functionally paying your freelancers $16 a week to manage your ads, you can bet they’re only spending an hour a week doing it. This goes up as your budget goes up. For freelancers, the cost per hour seems to run between $50 and $200 an hour. You can see a bunch of profiles and their cost ranges by checking out hubs like Upwork. There are outliers, like one who is only charging $36 per hours, but the average seems to run around $75 per hour. This is, of course, an hourly rate, so the total cost per week or month to run your ads will depend on the number of hours it takes them to manage your ads. Plus, you have to consider the cost of the ads as well. Full-service agencies tend to be the most expensive. I’ve seen fixed-price packages running for $1,000 per month at the low end. Mid-sized agencies will charge as much as 10x that, and the sky is the limit for top-tier agencies used to working with companies with a global presence and costs in the 6+ digits. The post How Much Does It Cost to Hire a Google Ads Expert? appeared first on Growtraffic Blog.

Facebook’s Future: Growth, Stories, and Oversight

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we dig into Facebook’s Q4 2018 earnings call with Mari Smith! Watch the Social Media Marketing Talk Show If you’re […] The post Facebook’s Future: Growth, Stories, and Oversight appeared first on Social Media Marketing | Social Media Examiner.

A2 Hosting Updates Managed WordPress Offerings With A Host Of New Features

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ANN ARBOR, MICH. – A2 Hosting, a provider of multiple high-performance hosting solutions, today announced a major update for its Managed WordPress accounts. This offering provides users with an environment to create a high performing, optimized and secure WordPress site out of the box, plus all the features you expect from WordPress. Some of the update’s top new features include AI learning technology making it possible to bring WordPress instances, plugins, and themes up to speed more effectively and efficiently than ever. Pingback attack protection, meanwhile, provides a layer of extra security for users. Other features include additional restoration points during updates, better WooCommerce integration, and an improved user interface. Each Managed WordPress account features the Plesk control panel providing an intuitive manner for users to access their files, databases, email and more. Each Managed WordPress site also comes hosted on A2 Hosting’s exclusive Turbo Servers (20X faster page loads than competing WordPress hosting solutions). All these features add up to a hosting solution aimed at taking pressure off of users. As with other A2 Hosting offerings, Managed WordPress accounts are supported by their signature 24/7/365 support from the A2 Hosting Guru Crew staff and come backed by their 99.9% Uptime Commitment for ultimate reliability. “Our biggest commitment is and will always be our clients,” explains Brad Litwin, A2 Hosting’s Marketing Manager. “Coupled with a new price for our Managed WordPress hosting options, these updates will allow clients to build better websites, improve search engine rankings, and ultimately improve their core business. In the meantime, we’ll continue providing everything our clients need to ensure their success – reliability, flexibility, affordability, and superior performance.” About A2 Hosting A2 Hosting, Inc. is a high-performance hosting company located in Ann Arbor, MI. A2 Hosting provides their customers with ultra-reliable solutions and 24/7/365 US-based support from their Guru Crew team. Since 2003, A2 Hosting has offered innovative, affordable and developer friendly website hosting for personal homepages up to full-service solutions for businesses of all sizes, based in all locations. Each A2 Hosting service is hosted on their fine-tuned SwiftServer Hosting platform. Customers seeking an additional speed boost can host on A2 Hosting’s Turbo Servers featuring page load speeds up to 20X faster compared to competing hosts. To learn more about A2 Hosting, visit https://www.a2hosting.com About WordPress WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. WordPress started as just a blogging system, but has evolved to be used as a full content management system and so much more through the use of thousands of plugins, widgets and themes. WordPress is limited only by your imagination. To learn more about WordPress, visit https://wordpress.org

Liquid Web Partners with VMware to Offer a Flexible, Secure, Scalable Managed Private Cloud

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LANSING, Mich. – Liquid Web, LLC, the market leader in managed hosting and managed application services to SMBs and web professionals, is pleased to announce the launch of their new Managed Private Cloud powered by VMware and NetApp. This new offering expands their Private Cloud portfolio, demonstrating their commitment to growing their customers’ business potential. “Today’s customers are not only looking for security and flexibility with a private cloud but also the management that frees them up to focus on their business. Managed hosting and services comprise the core of Liquid Web. That makes this new offering a perfect fit for our customers,” said Melanie Purkis, Director of Managed Hosting Products, Liquid Web. Liquid Web’s Managed Private Cloud offers enterprise-level features and functionality at affordable prices to small to midsize business. “The Private Cloud powered by VMware and NetApp will allow our customers all the benefits of a traditional public cloud — workload flexibility, scalability, and rapid provisioning — with the security of an isolated, high-performance dedicated infrastructure,” said Purkis. The new VMware Private Cloud is a VMware environment that makes it possible to provision multiple virtual machines from a single cluster of physical servers. The server nodes will support both Windows and Linux VMs, which can be used concurrently on the same hardware. A Private Cloud is a preferred choice when security, performance, high-availability, and scalability are a top priority. Mission-critical applications, regulatory and compliance requirements, and disaster recovery are just a few of the reasons to utilize this type of solution. The Liquid Web Managed Private Cloud powered by VMware and NetApp offers 3 key benefits: Truly Managed Private Cloud. Liquid Web will manage the entire infrastructure, including all hardware, the VMware virtualization platform and the operating systems on the VMs themselves. All services are proactively monitored 24/7/365. Efficient and Secure. Each single-tenant Private Cloud solution includes a firewall, load balancer, and a dedicated vCenter for your VMs to isolate infrastructure and safeguard data. Performance Built to Last. The server node is built on premium dedicated hardware along with ultra-fast NetApp SAN storage for VMs to deliver maximum speed, scalability, and reliability. “We are excited about the opportunity Private Cloud powered by VMware and NetApp will allow our customers. It will give customers flexibility without the complexity of exploring private, hybrid, and multi-cloud solutions” said Kelly Goolsby, Director of Enterprise Sales and Solution Architecture. To learn more about the Liquid Web Private Cloud powered by VMware and NetApp visit: https://www.liquidweb.com/products/private-cloud/ About Liquid Web Liquid Web powers online content, commerce, and potential to 30,000 SMB entrepreneurs spanning 150 countries. An industry leader in managed hosting and cloud services, Liquid Web is known for its high-performance services and exceptional customer support. The company owns and manages its own core data centers, providing a diverse range of offerings, including bare metal servers, fully managed hosting, Managed WordPress, and Managed WooCommerce Hosting, and continues to evolve its service offerings to meet the ever-changing needs of its web-reliant, professional customers. As an industry leader in customer service*, the rapidly expanding company has been recognized among INC. Magazine’s 5000 Fastest-Growing Companies for eleven years. Liquid Web is part of the Madison Dearborn Partners family of companies, Madison Dearborn Partners, LLC (“MDP”).

Israel-based Web Hosting Company JetServer Selects NovoServe To Host Its Dedicated Servers

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Amsterdam, The Netherlands – JetServer, a leading web hosting company located in the outskirts of Jerusalem, Israel, has selected Netherlands-based Infrastructure-as-a-Service (IaaS) hosting company NovoServe to host its dedicated server environment. The fact that NovoServe has company-owned data centers available while offering extensive custom-engineering for its dedicated servers were decisive factors for JetServer in choosing NovoServe’s IaaS hosting infrastructure. Founded in 2006, JetServer is a fast-growing web hosting company with currently more than 80,000 website infrastructures under management among which platforms such as Magento and other resource-intensive applications. The hosting services delivered by this Israel-based company include server system design and operation, communication network deployment, virtualization and cloud computing. JetServer’s client base is mostly Middle-Eastern, yet many of them have global operations. To provide their customers with data center presence and low-latency network reach in Europe, JetServer was seeking for an IaaS hosting partner in Germany, the Netherlands or France able to deliver high CPU and high RAM dedicated server packages as well as low-latency network reach throughout Europe and match JetServer’s client-specific web hosting requirements. European Data Center Presence NovoServe has two company-owned data centers available in the Netherlands (in Doetinchem and Enschede) while also offering co-located data center presence in Frankfurt, Germany. Next to that, NovoServe owns a low-latency network backbone connecting 6 PoPs in two interconnected rings between Amsterdam and Frankfurt. This cross-border infrastructure in the Netherlands and Germany combined with NovoServe’s ability to provide highly customized IaaS hosting engineering options, were decisive considerations for JetServer when selecting NovoServe as their IaaS hosting partner in Europe. JetServer will use NovoServe’s data center in Doetinchem to house its European dedicated server infrastructure. “The exact data center location in Europe is not relevant for our dedicated servers, whether it is in Holland, Germany, or France, as long as the network latency throughout Europe is low and the available bandwidth is high,” said Eli Alum, CEO of JetServer. “With NovoServe we can expand our network worldwide. We have tested the qualities of their network backbone and it turned out to add solid and redundant network power to our customers. We are able to replicate our entire Israeli data center network design to Europe and by doing that keep our high level of service worldwide.” Magento Hosting The data centers in the Netherlands owned and operated by NovoServe were part of JetServer’s considerations when opting for their IaaS hosting infrastructure. “The fact that they operate their own data centers as an IaaS hosting provider is very important for us,” added Mr. Alum. “Their company-owned data centers give them the possibility to be extremely flexible with the engineering solutions being delivered. A lot of things are open for discussion. It is not just an online dedicated server ordering system where you can order a server and nothing beyond. NovoServe is able to provide us as a web hosting provider with highly customized IaaS hosting solutions matching our specific requirements.” “We have a great deal of Magento clients for example,” added Mr. Alum. “This open source technology provides ecommerce store owners with flexibility for their websites’ shopping carts. The Magento open source technology also means they have full control over the functionality and overall look of their online store. So flexibility and customization features are truly essential to online merchants. The same accounts for web hosting requirements set by online merchants. NovoServe is delivering just that, they have endless engineering options and are willing to flexibly match the most demanding Magento ecommerce customer needs.” About JetServer Founded in 2006 and headquartered in outskirts of Jerusalem in Israel, JetServer offers tailored web hosting solutions to customers with global operations. Its hosting services include server system design and operation, communication network deployment, virtualization and cloud computing. The company employs highly skilled engineers, DevOPs and tech support staff, with extensive knowledge combined with practical engineering experience accumulated over the years. Its motto is to provide fast, efficient and professional web hosting services to customers worldwide, highly customized when required. JetServer currently has more than 80,000 website infrastructures under management including web shops powered by Magento and other resource-intensive applications. To learn more about JetServer, visit their website: https://www.jetserver.net/ About NovoServe Founded in 2015, NovoServe is an international Infrastructure-as-a-Service (IaaS) provider focused on delivering custom-engineered IaaS hosting solutions including dedicated servers, virtual servers (VPS hosting), managed services, and more. The company currently has 2,000 dedicated servers under management. Backed by venture capital including participation from German private equity company BE Beteilungen GmbH, NovoServe is aiming at further international expansion in Europe and beyond. NovoServe has two company-owned data centers with a 100% uptime history available in the Netherlands (Doetinchem and Enschede) while it also has co-located data center presence in Frankfurt, Germany. These three data centers are redundantly interconnected through NovoServe’s cross-border network backbone in the Netherlands and Germany. A scalable network with global reach, this network features a smart routing design, spanning several redundantly interconnected data centers with PoPs located in the cities of Amsterdam (NIKHEF), Frankfurt, Enschede (2x), Hengelo, and Doetinchem. To learn more about NovoServe, visit their website: https://www.novoserve.com

Digital Realty Expands Singapore Data Center

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SINGAPORE – Digital Realty (NYSE: DLR), a leading global provider of data centre, colocation and interconnection solutions, announced today the acquisition of land on a long-term ground lease to develop Digital Loyang II (SIN12) data centre in Singapore, the company’s third facility in the high-growth market. The acquired land parcel totals 12,800 square metres and is adjacent to Digital Realty’s second Singapore facility – Digital Loyang I (SIN11), located at Loyang Drive on the east side of Singapore. The new Digital Loyang II (SIN12) Singapore data centre is expected to be fully operational by the third quarter of 2020, marking a significant expansion and further development of the Digital Realty Loyang connected campus. Trusted foundation to power current and future customers’ digital ambitions The new data centre in Loyang Drive will be located less than 25 kilometres from Singapore’s central business district and will provide up to 50 megawatts (MW) of critical power capacity to regional and global customers. The multi-story facility will offer a total footprint of 34,000 square metres and will ultimately broaden opportunities for more international companies to expand their core digital assets into the key Singapore market. Both the existing SIN11 and planned SIN12 facilities are strategically located close to the Changi North Cable landing station, a key sub-sea internet landing station for the region. Digital Realty already enjoys a relationship with Singapore Internet Exchange (SGIX) to provide local peering at Digital Realty’s Singapore data centre facilities in Jurong West (SIN10) and Loyang East (SIN11). Customers in both facilities benefit from this relationship through greater and more cost-effective connectivity options. These peering points on both ends of the island enhance the overall resiliency of the peering solution ecosystem in Singapore. “Digital transformation is set to contribute US$10 billion to Singapore’s gross domestic product (GDP) by 2021,” said Mark Smith, Managing Director APAC for Digital Realty. “With leading global technology companies increasingly looking to expand their digital footprint in Singapore, there is a significant opportunity for leading infrastructure providers like Digital Realty to provide the trusted foundation for the nation’s technology landscape. Our customers are constantly investing in digital services to transform their businesses, and we remain committed to supporting them through these transformations.” “By leveraging Digital Realty’s global ecosystem, SIN12 customers will have access to a carrier-neutral operating environment, consisting of a world-class range of telco providers, service providers and business partners. The increased speed and connectivity of the global Digital Realty platform aims to provide low latency and highly reliable uptime for our customers,” added Mr. Smith. Reinforcing Singapore as a key global interconnected hub Data centres represent the backbone of the IT sector and remain crucial to achieving Singapore’s ambition to become a fully digital economy and support the rapid digital transformation of Southeast Asia. Singapore’s connectivity to major markets in the region, strong network infrastructure, conducive business environment and political stability are among of the top reasons international and local operators continue to seek data centre growth in the region. “We are excited to expand our platform in Singapore and to continue building upon our relationships and ecosystem in this core financial and colocation hub,” said Digital Realty Chief Executive Officer A. William Stein. “With the addition of SIN12 to our Loyang connected campus, customers will soon have new ways to connect, extend their reach and find new business opportunities through our global data centre platform. Singapore has traditionally been a key hub for our global footprint, and given its robust existing infrastructure and strong support for digital transformation, it remains a leading destination for customers from around the world,” added Mr. Stein. The construction and management of a data centre will also provide a wide array of job opportunities from development to the ongoing operations of the future facility. As economic magnets, data centres have often been able to create significant opportunities and returns on investment for their customers, owners and countries in which they operate. Prioritizing a sustainable digital ecosystem Sustainability is a critical feature of the design and construction of the new SIN12 data centre. Digital Realty expects to pursue BCA Green Mark certification for the new facility, demonstrating the company’s commitment to industry-leading sustainable design standards and building upon the established track record of its award-winning Digital Jurong West (SIN10) and Digital Loyang I (SIN11) facilities. The new facility is expected to use indirect evaporative cooling to reduce power usage effectiveness (PUE) to between 1.2 to 1.3, with the goal of achieving the most competitive PUE for a commercial data centre in Singapore. Efficient cooling system design and controls aim to minimize evaporation losses, which will improve water-use efficiency to well below the average rating for data centres in Singapore. These sustainable design features are expected to generate significant benefits such as reduced pollution, noise attenuation and an increase in overall space optimization, all of which can be critical factors when developing on the island city-state. Digital Realty remains one of the world’s largest owners, developers and operators of data centres. Digital Realty is a leader in the design, construction and operation of highly reliable data centre facilities around the world. The company achieved five nines of uptime for the 11th consecutive year during 2018, surpassing 1.45 billion of operating minutes across nearly 200 data centres worldwide. The new Singapore data centre will adopt “Secure by Design” principles, offering its customers a highly secure location, one that is ready to meet the increasing demand for reliable and secure infrastructure. Digital’s experienced global design and construction team, quality control process, exceptional operational global standards and unparalleled access to funding makes it one of the most secure, trusted and leading critical infrastructure providers in the world. About Digital Realty Digital Realty supports the data centre, colocation and interconnection strategies of more than 2,300 firms across its secure, network-rich portfolio of data centres located throughout North America, Europe, Latin America, Asia and Australia. Digital Realty’s clients include domestic and international companies of all sizes, ranging from cloud and information technology services, communications and social networking to financial services, manufacturing, energy, healthcare and consumer products.

Mapzen Open Source Data and Software for Real-Time Mapping Applications to Become A Linux Foundation Project

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SAN FRANCISCO, CA – The Linux Foundation, the nonprofit organization enabling mass innovation through open source, today announced that Mapzen, an open source mapping platform focused on the core components of map display including search and navigation, is a new Linux Foundation project. Used by organizations such as Eventbrite, Foursquare, Mapbox, The World Bank, Snapchat, HERE Technologies, and Mapillary, Mapzen provides developers with open software and wide-ranging data sets that are customizable and easy to access. Using Mapzen, developers are able to take the open data and build vibrant maps equipped with search and routing services, augment their own libraries and also process data in real-time. This is something not available from conventional, traditionally proprietary mapping or geotracking services. Launched by mapping industry veterans in 2013 in combination with architects, urban planners, movie makers, and video game developers, Mapzen will continue its mission to provide an open, sustainable and accessible mapping platform. “Mapzen is excited to join the Linux Foundation and continue our open, collaborative approach to mapping software and data,” said Randy Meech, former CEO of Mapzen and current CEO of StreetCred Labs. “Shared technology can be amazingly powerful, but also complex and challenging. The Linux Foundation knows how to enable collaboration across organizations and has a great reputation for hosting active, thriving software and data projects.” Mapzen’s services have historically seen upwards of 70,000 registered users. The project portfolio, now operated in the cloud and on-premise by a wide range of organizations, includes: Tangram, a 2D/3D map rendering engine, which enables interactive visualizations in web browsers and on mobile devices. Tangram has over a thousand stars on GitHub and worked together closely with Mapzen’s Tilezen vector tile platform. These high-performance mapping components have ongoing contributions from staff members at Snapchat and HERE Technologies, among other organizations. Valhalla, a routing engine that can plan trips by car, bike, foot, or public transit worldwide. Valhalla offers worldwide support for public transit, when paired with data from Mapzen’s Transitland platform. These mobility projects have ongoing contributions from staff at Mapbox, Mapillary, Interline Technologies, among other organizations. Pelias, a geocoding search engine, has nearly 1,500 stars on GitHub. Pelias provides forward, reverse, and other forms of geocoding against a wide range of datasets, including Mapzen’s Who’s on First gazetteer, an openly licensed gazetteer of millions of places across the world.These search and data projects have ongoing contributions from staff at Cleared for Takeoff, the San Francisco International Airport (SFO) Museum, and the New York City Planning Department, among others. Developers use Mapzen’s open resources and projects to create their own applications or integrate them into other products and platforms. Mapzen’s resources are all open source, so developers are able to build platforms to their liking without the restrictions of data sets put in place by other commercial providers. “Mapzen is a high-utility technology for developers building aesthetically pleasing maps, which are increasingly important to a wide range of businesses and government agencies. Mapzen’s open approach to software and data has allowed developers and businesses to create innovative location-based applications that have changed our lives,” said Jim Zemlin, executive director at the Linux Foundation. “We look forward to extending Mapzen’s impact even further around the globe in areas like transportation and traffic management, entertainment, photography and more to create new value for companies and consumers.” In addition to neutral governance, the Linux Foundation will align resources to advance Mapzen’s mission and grow its ecosystem of users and developers. Linux Foundation services range from helping to organize events and working groups to providing marketing support and handling IP and other legal issues as they arise. Mapzen User Quotes: “We’ve been using Who’s On First to help power Eventbrite’s new event discovery features since 2017,” said Simon Willison, Engineering Director at Eventbrite. “The gazetteer offers a unique geographical approach which allows us to innovate extensively with how our platform thinks about events and their locations. Mapzen is an amazing project and we’re delighted to see it joining The Linux Foundation.” “We support Mapzen in its mission to offer open source geolocation technology for developers and organizations around the globe, and we’re happy to see that they’ve joined The Linux Foundation,” said Matt Kamen, Senior Vice President of Engineering at Foursquare. “At Foursquare, we believe that the world needs access to location tech and insights from trusted, independent platforms. Tools like those from Foursquare and Mapzen spur creativity and innovation.” “HERE is impressed by the quality and flexibility of Mapzen tools and we are excited to see them continuing as a Linux Foundation project,” said Oliver Fink, Director at HERE XYZ. “Tangram and Tilezen are important technologies for HERE XYZ — we look forward to contributing to them and further supporting the open source mapping community.” “At Interline, we’re proud to continue to provide professional support for many Mapzen software users in the transportation sector,” said Drew Dara-Abrams former Head of Mobility Products at Mapzen and current Principal at Interline Technologies. “Both public transit agencies and private mobility providers see great benefits to open platforms for transit data and multi-modal routing. Interline looks forward to further growing this user-base and to collaborating with others under The Linux Foundation’s umbrella.” “We use the Mapzen toolbox every single day,” said Jon Schleuss, Data and Graphics Journalist at the Los Angeles Times. “Tangram has empowered our newsroom to make more maps faster. It has given us the ability to create amazing maps from vector data for both online and in our printed newspaper. I am excited to see the future of those tools supported by the open source community.” “The story of Mapzen demonstrates the genius of open source software,” said Bibiana McHugh, Manager of Mobility & Location-Based Services at TriMet. “The code will continue to flourish through collaboration, community and shared resources, making it the smarter investment for government. TriMet is proud to use Pelias as part of the FTA MOD Sandbox grant project and to continue to collaborate on its development with Cleared for Takeoff.” About Mapzen Mapzen is an open and accessible mapping platform that focuses on the core components of geo platforms, including search, rendering, navigation, and data. Founded by map industry veterans in combination with architects, urban planners, movie makers, video game developers, artists and more, Mapzen empowers organizations of all sizes to reimagine what’s possible with cartography today. Mapzen supports the geo community through building tools and collaborating on open source mapping projects. About the Linux Foundation The Linux Foundation is the organization of choice for the world’s top developers and companies to build ecosystems that accelerate open technology development and industry adoption. Together with the worldwide open source community, it is solving the hardest technology problems by creating the largest shared technology investment in history. Founded in 2000, The Linux Foundation today provides tools, training and events to scale any open source project, which together deliver an economic impact not achievable by any one company. More information can be found at www.linuxfoundation.org.

Connectria Brings IBM i & AIX To Azure & AWS

My Host News -

ST. LOUIS – Connectria, a global leader in cloud services, today announced the launch of four new services that allow businesses to run IBM i and AIX workloads alongside workloads in Microsoft Azure and Amazon Web Services (AWS): IBM i For Azure IBM i For AWS IBM AIX For Azure IBM AIX For AWS By combining Connectria’s industry leading IBM i Cloud and IBM AIX Cloud with Azure and AWS, Connectria makes it easier for IBM Power Systems Users to safely move all their data center workloads, including legacy applications, to the cloud. Designed to minimize effort and mitigate risks, Connectria’s solutions include full data migration and planning services along with Connectria’s comprehensive 24/7 managed services and security to ensure that its customers’ environments are reliable and secure. “Adding IBM i and AIX Workloads into Azure and AWS is a game-changer for customers looking to move their workloads to the cloud,” said Rich Waidmann, Connectria’s President and CEO. “Our customers want the flexibility to run the right workloads in the right clouds, but without sacrificing security, compliance, performance, or costs. Our new solutions make this possible. Best of all, they’re available today.” Every Connectria solution includes the TRiA Multi-Cloud Management Platform, which allows Connectria and its customers to monitor and manage all of their cloud environments from within a single dashboard. With TRiA, customers can address the three biggest challenges when running applications in the cloud: Performance; Security/Compliance, and Cost Optimization. TRiA continuously gathers data from cloud resources; monitors security, compliance, performance, and costs; identifies anomalies; creates events; and notifies Connectria’s 24/7 Command Center when intervention is needed. Using artificial intelligence (AI) and machine learning, the evaluation and resolution of many events happens automatically and quickly. The result is a best-practice approach to managing mission critical workloads in the cloud across a wide range of systems. “The vast majority of the CIOs and CTOs we talk to don’t want to replace their core business applications running on IBM i or AIX, just so that they can move to the cloud,” said Rusty Putzler, Chief Operating Officer at Connectria. “But they do want the benefits of the cloud in terms of flexibility, scalability, and avoiding capital outlays for equipment and data centers. Our solutions enable this, and bring the benefits of AWS and Azure to IBM i and IBM AIX customers under one umbrella. About Connectria Connectria is the first and largest IBM i and IBM AIX Cloud provider in North America, and the only company to support AWS, Azure, GCP, IBM i, AIX, and VMware clouds. Founded in 1996, Connectria (connectria.com) has provided award-winning cloud hosting, remote monitoring, and cloud security for more than 1,000 customers in 35 countries worldwide. At the core of Connectria is our No Jerks Allowed® company philosophy, where every employee goes “the extra mile” to take care of our customers. Being The Jerk Free Company® extends beyond our people too. We’re easy to do business with through flexible terms, scalable solutions, and straight-forward pricing to meet the technology needs of organizations of all sizes.

Facebook Ad Sequences: A Better Way to Acquire Customers

Social Media Examiner -

Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help? To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy System. She’s a regular speaker at Social Media Marketing World and a HubSpot […] The post Facebook Ad Sequences: A Better Way to Acquire Customers appeared first on Social Media Marketing | Social Media Examiner.

FindMyHost Releases February 2019 Editors’ Choice Awards

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OKLAHOMA CITY, OK – Web Hosting Directory and Review site www.FindMyHost.com released the February Editor’s Choice Awards for 2019 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews. Customers who wish to submit positive reviews for the current or past Web Host are free to do so by visiting the customer review section of FindMyHost.com.  By doing so, you nominate your web host for next months Editor’s Choice awards. We would like to congratulate all the web hosts who participated and in particular the following who received top honors in their field: Dedicated Servers XLHost.com   Visit XLHost.com  View Report Card Business Hosting ProVistaTech.com   Visit ProVistaTech.com  View Report Card European Hosting KnownSRV.com   Visit KnownSRV.com  View Report Card VPS BudgetVM.com   Visit BudgetVM.com  View Report Card Secure Hosting RivalGuardian   Visit RivalGuardian.com  View Report Card Cloud Hosting HomepageUniverse.com   Visit HomepageUniverse  View Report Card Hybrid Servers QualityHostOnline   Visit QualityHostOnline  View Report Card Budget Hosting ZipServers.com   Visit ZipServers.com  View Report Card Enterprise Hosting GlowHost.com   Visit GlowHost.com  View Report Card Shared Hosting Innovative Hosting   Visit InnovativeHosting  View Report Card Virtual Servers VPSFX.com   Visit VPSFX.com  View Report Card SSD Hosting ioZOOM.com   Visit ioZOOM.com  View Report Card Reseller Hosting KVCHosting.net   Visit KVCHosting.net  View Report Card Managed Hosting ServerWala   Visit ServerWala.org  View Report Card cPanel Hosting MightWeb.net   Visit MightWeb.net  View Report Card Website Monitoring UptimeSpy.com   Visit UptimeSpy.com  View Report Card Windows Hosting ToggleBox   Visit ToggleBox.org  View Report Card Co-Location Tier.Net   Visit Tier.Net  View Report Card About FindMyHost FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. FindMyHost.com was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. FindMyHost.com showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at www.FindMyHost.com.

How to Organize Social Media Marketing Tasks: 3 Tools

Social Media Examiner -

Do you need to bring some organization to your social media workflow? Looking for tools to help? In this article, you’ll discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks. #1: Plan Your Social Media Schedule With ContentCal One of the biggest challenges for multi-platform social media managers […] The post How to Organize Social Media Marketing Tasks: 3 Tools appeared first on Social Media Marketing | Social Media Examiner.

Changing the Marketing Team: The Journey: Season 2, Episode 19

Social Media Examiner -

Are you doing too much yourself? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of The Journey explores how Social Media Examiner’s Michael Stelzner begins the search for someone to replace himself as the head of marketing. It also […] The post Changing the Marketing Team: The Journey: Season 2, Episode 19 appeared first on Social Media Marketing | Social Media Examiner.

How to Use Facebook Premiere: What Marketers Need to Know

Social Media Examiner -

Do you want more views for your Facebook videos? Wondering how Facebook Premiere can help? In this article, you’ll learn how to schedule a Facebook premiere and find tips to help you better engage with your viewers. What Is Facebook Premiere? Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos […] The post How to Use Facebook Premiere: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Share Documents in Your LinkedIn Posts: Marketing Tips

Social Media Examiner -

Want more visibility for your documents? Wondering how to better showcase your content in the LinkedIn feed? In this article, you’ll learn how to add clickable downloads, slideshows, and PDFs to your organic LinkedIn posts. What Is LinkedIn’s Document Sharing Feature for Organic Posts? LinkedIn’s document sharing feature lets you upload documents to organic LinkedIn […] The post How to Share Documents in Your LinkedIn Posts: Marketing Tips appeared first on Social Media Marketing | Social Media Examiner.

How to Use Facebook Automated Rules to Manage Facebook Ads

Social Media Examiner -

Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently? In this article, you’ll discover how to use Facebook’s automated rules to save time managing Facebook ad performance. Why Use Facebook Automated Rules to Manage Facebook Ad Campaigns? There are two main phases of Facebook advertising: setup […] The post How to Use Facebook Automated Rules to Manage Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

Why You Should Build Content Marketing Bridges – Here’s Why #199

Stone Temple Consulting Blog -

The dismal truth is that most brand content marketing fails. It performs poorly because it can’t bridge the gap between brand goals and prospect needs and desires. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shares how to build bridges to your target market with content marketing.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources The Content Marketing Bridge: Linking Brand Goals to Prospect Needs See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Eric: Hey, Mark, what’s a content bridge? Mark: Eric, it’s a metaphor I use for a key characteristic I’ve observed about the most effective content marketing. And by effective, I mean content that actually produces results for the business publishing it. Eric: Why a bridge? Mark: If you have two pieces of land, separated by a chasm, you need a bridge to move people from one to the other. In marketing, every business starts with a chasm between the goals of the business, what the business wants to achieve, and the prospects that want to reach. Effective content successfully builds a bridge between the two that not only allows prospects to cross over it–in other words become qualified leads or customers–but encourages them to do so. Successful content marketing builds a bridge between business goals and prospect needs.Click To Tweet Eric: How do you build content marketing bridges then? Mark: Let’s start with the main goals of the two land masses the bridge is supposed to connect. Now, on the one side is your business. I call this Brand Island. Brand Island is populated by the purpose, intention, and reason for existence of your brand. It’s why your business exists. That goes beyond to make money and into the specifics of your products and services, what you bring uniquely to the marketplace. Now, across the water is Prospect Island. Here dwell the needs wants, hopes, dreams, and desires of your prospective customers. Eric: And your content needs to be able to bridge those two islands? Mark: Yes. Most content that fails to produce desired business results tends to be anchored on one or the other island but fails to reach across the gap. The content may be stuck on Brand Island if it is too salesy, or talks too much about your product or service without linking it to what your prospects actually need. On the other hand, content that is stuck on Prospect Island tries too hard to grasp the hearts and minds of potential customers while failing to make a strong association with the brand and what it sells. For example, a brand that sells shoes might post a pop culture quiz that goes viral, but few consumers will remember that it had anything to do with a shoe seller. The key is to always have both islands in mind as you create your content, your business goals and brand identity on the one side and the needs and desires of your prospects on the other. Then find a link between the two. Often that link will be emotional at its core, but it must strongly associate the emotional response with the brand. A great example of this is the clothing retailer Patagonia. You and I have used them as example often, and in this case, their environmentally conscious content. That creates a strong connection with the brand’s affluent, socially conscious outdoors enthusiast customers while emphasizing that Patagonia shares their values. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Facebook Group Changes: How the Invited Category Impacts Groups

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube recommendations and Facebook group membership changes with guests Owen Video and Bella Vasta. Watch the Social […] The post Facebook Group Changes: How the Invited Category Impacts Groups appeared first on Social Media Marketing | Social Media Examiner.

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