Industry Blogs

10 Metrics to Track When Analyzing Your Social Media Marketing

Social Media Examiner -

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Before diving into the individual metrics to include in your social media marketing report, […] The post 10 Metrics to Track When Analyzing Your Social Media Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Write Effective Facebook Sponsored Posts

Social Media Examiner -

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Form Facebook Sponsored Posts? A long-form Facebook sponsored post is simply a blog post or landing page within the […] The post How to Write Effective Facebook Sponsored Posts appeared first on Social Media Marketing | Social Media Examiner.

Why Ranking Content Quality Analysis (RCQA) Sharpens Your Keyword Research – Here’s Why #207

Stone Temple Consulting Blog -

Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to perform one.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: So Eric, what is a ranking content quality analysis or RQCA? Eric: Boy, that’s a mouthful. So, the basic concept is to actually see what Google thinks of your site by going through the process of pulling all the keywords that you currently rank for and doing an Ngram analysis around the words in those keywords. That sounds like a mouthful too! But you might actually end up seeing something like this. Mark: Okay. So why is that helpful? Eric: It tells you what types of queries you’re most likely to rank for based on the words that you see in these queries here, and you can use this to prioritize your SEO campaign efforts going forward. So, let’s say you have a sports site, and you want to rank for some specific college basketball related terms. I’m just making the example up here. If you’re currently ranking for many pro basketball related terms but not many college ones, achieving your goals might actually be pretty challenging. Mark: How do you do that analysis? Eric: You take your Ngram analysis below, and you look through that to see what phrases you rank for, and actually each of the individual words in those phrases. In this particular example we’re showing right now, the analysis shows a high volume of keywords ranking with the word “green” in them. I’m obviously not doing a college basketball example. But note the far smaller number of instances that contain the word “blue” in them. This suggests that it will take far more effort to rank for new blue-related terms–just because Google hasn’t quite bought that for your site yet–than it will be to rank for new green-related terms. And if you’re looking for easy wins then this can actually tell you where you should focus. Mark: So does that mean you don’t pursue those blue-related terms at all? Eric: No, not necessarily. It might be strategic and very important for you to consider chasing those terms anyway. But the big insight from an RQCA analysis is a better appreciation for how much work it will take you to win on those terms. Mark: Thanks, Eric. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Can You Use HTML5 Ads and Content on Google Ads?

Grow Traffic Blog -

A few years ago, back when there was a big debate over various animation protocols on mobile phones, Steve Jobs made the argument that HTML 5 can do pretty much anything Adobe’s Flash could do. That decision led to countless memes, as well as restricting Flash developers from creating content for iPhones in general. Advertisers needed something different to show on iPhones, game developers would need something else to work through phone browsers – though many transitioned to apps – and those few remaining websites powered by Flash were forced into retirement. Though there was some debate whether Jobs was correct or not, history is written by the victor, and HTML 5 has clearly been the victor. Today, HTML 5 is the current go-to standard for powerful web development, while Flash is on the verge of its end of life.  Indeed, with the constant, rampant security issues that come with Flash, it’s no surprise that Adobe would love to get rid of it. All About HTML 5 HTML 5 is simply the newest version of the HTML standard, and as such, much of it is familiar to long-time web developers. Plenty of elements and the creative ways you can use it are new, though, and it’s an evolving standard. It changes from time to time, as any good standard should, and it has been available in some form since 2008. With 11 years to learn it, web devs have no excuse by now. The primary benefit of HTML 5 these days is the power it brings to the table with interoperability and delivery of all sorts of cool features. It can do apps, it can do games, it can serve video – YouTube’s video player runs on HTML 5 – and a lot more. Many sites with slick animations or parallax scrolling run on HTML 5. Here are a few examples: Citrine Estates makes use of the standard for fade-in elements on the page. Watson Design Group uses a lot of slick animations for all kinds of page elements. Borraginol has a completely animated town where individual elements are links to new pages, all in HTML 5. The best part of all of this is that, unlike Flash animations, HTML 5 elements can be part of any page and don’t require a third party plugin to use, view, or maintain. You don’t have to worry about updating anything other than your browser, and every major web browser supports HTML 5 out of the box today. There’s no specific HTML 5 player. And, since HTML 5 is an evolving standard, it grows more secure and more feature-robust every year. HTML 5 and Google Ads One major use of Flash in the past has been web advertising. Rather than static banner ads or basic animated gifs, Flash enabled robustly animated ads with interactive elements. Everything from slick animations to “catch the element” ads encouraging engagement were available through ads. Of course, Flash ads were not without their downsides. Flash can be used to serve code that the user might not want to run, and indeed have been misused frequently to serve viruses while obfuscated from automatic detection. Even Google has to rely on user reports to identify malicious ads as often as not. Today, with the end of life for Flash quickly approaching, most web browsers have started blocking Flash natively. Instead of seeing a Flash element, you see a gray caution window and are given the option of allowing the unsecure plugin to run. No one is going to click to run Flash in an ad, right? Flash ads are dead, effectively, and HTML 5 ads are their replacement for slick animations and interactivity. Google has actually deprecated Flash advertising, and with good reason due to all of the above. As of 2016, you have not been able to upload new Flash creatives to Google Ads, and Google has been steadily putting pressure on its users to upload “responsive” ads or create them through the Google Web Designer. On top of that, as of summer of 2018, Responsive Ads have become the default ad type for Google Ads for the display network and the modern Google Ads experience. Google provides detailed instructions on how to create responsive display ads, complete with their HTML 5 guidelines, on this page. The instructions are fairly simple, though the page is long; mostly you just need to make sure to follow specific guidelines and avoid trying to do anything malicious or misleading. Options for Updating from Flash Ad Creatives If you’ve been running Flash-based ads and want to update to HTML 5 ads, you have three options. If you have Flash ads on Google, you need to create new responsive ads in their place. You can upload HTML 5 ads with the Google Web Designer, or you can upload them directly to Google Ads. Google-based HTML 5 ads require you to meet certain standards, and Google provides a validator I’ll link later to double check that all such standards are met. As part of the change to the new Google Ads experience, Google actually converted many existing Flash ads into HTML 5 ads with an automatic process. This process is not perfect, and some existing Flash ads display poorly or are broken. Converted ads are shown as “Flash and HTML 5” in your Ads browser. Unfortunately, this automatic conversion is almost over, and once the conversion period ends, those ads will cease to display. If you created Flash ads in your Ad Gallery, Google recommends that you upload a new image ad or a new HTML 5 ad, or design a new Responsive ad from scratch. If you’re running Google Ads through a third party ad server and use Flash ads, Google will cease serving them. In fact, any Flash ads uploaded prior to January 2017 are already cancelled. Flash tracking pixels are disapproved, and Flash content is no longer supported through third party managers. If you’re using DoubleClick or another third party ad network, Google has the same recommendations: add a new HTML 5 ad or create a new responsive ad. Additionally, any third party ad vendor must be certified to use HTML 5 to continue using the Google Display Network. If that’s relevant to you, you can read more about it here. HTML 5 Requirements for Google Ads If you’re running Google Ads through the Google Ad Manager – and you probably are – your HTML 5 ads have to meet certain requirements. What are those requirements? I’ve listed them below as of this writing, though if Google changes them, you can find the up to date guidelines here. HTML 5 ads must be SSL compatible.  This actually isn’t a strict requirement for all ads, but if you want your ads to serve on HTTPS sites, your ads need to be compatible with SSL. To achieve this, you can either host all creative assets within Ad Manager, you need to maintain compatibility. This means all images, stylesheets, JavaScript, and tracking pixels need to be secure. You can test for compatibility through Chrome Dev Tools, and you can read about how to ensure SSL compatibility on this page. If you’re designing your ads through the Google Web Designer, you must choose the right environment when creating the ad creatives. Choose the “Display & Video 360” environment. HTML 5 ads must follow dimension guidelines. There are three parts to this. Use the size meta tag to specify the size your ads are supposed to display. Use fixed sizes, as dynamic sizes (“fluid”) do not work. Your minimum dimensions cannot be zero. You can, as always, read more about this here. HTML 5 ads must follow click tag guidelines. This is also covered on the page linked a sentence ago. What are click tags? They’re definitions for behavior on click for your HTML 5 ads. Basically, it’s setting the landing page appropriately. You can set it in different ways and specify assets in different ways, so refer to the page above. Click tags need to be easy for the server to read, so no obfuscation or minification for those tags specifically. You also probably should hard-code your click throughs, since it prevents Google from properly tracking them. There are additional technical specifications for what is and isn’t supported through Ad Mob, too. File type must be a .zip file, and that file can contain CSS, JS, HTML, SCG, GIF, PNG, JPG, and JPEG files. File size must be under 150 KB when fully zipped and compressed. Ad sizes can be 320×50, 480×32, 320×100, 468×60, 728×90, 300×250, 320×480, 480×320, 768×1024, or 1024×768. You can read more about Google ad format sizes here. All images must be local images included in the .zip file, not referenced images. Videos and maps are not supported. Web fonts other than Google Web Fonts are not supported. Timers and multiple exits are not supported. Expandable ads are not supported. Local storage is not supported. HMTL 5 ads need an Ad Name, a Destination URL, and a .zip file of Creatives to work properly. HTML 5 ads for Ad Mob must be created through the Google Web Designer, but Google ads for other formats can be created through other services and uploaded manually. The validator can be found here. This is the asset validation tool for Google ads, and another tab at the top serves as the landing page validation as well. Create your ad creatives, zip them up the way you would to upload them, and upload it to validate it. Google will identify any potential issues and will offer tips on fixing them. Finally, you can view examples of HTML 5 ads in the Google rich media template gallery. There are a lot of different templates here, so just look for anything with HTML 5 in the name and view it. To upload HTML 5 image ads, simply go to your Google Ads Editor and find the Account tree. Choose Campaign, and then the appropriate Ad Group for your intended ads. Choose Ads and then Image Ads. Under the Data view, choose whatever ads you’re editing, and in the edit panel, Choose Image. Choose and upload your .zip file of creatives, and Open it. This will upload the creatives for your HTML 5 ad. Image ads cannot have animations longer than 30 seconds, and shorter loops must end after 30 seconds of looping. HD animated gifs are not supported. Image quality must meet certain standards: Sideways, upside down, or otherwise improperly aligned images are not supported. Images that don’t take up the full space available are not supported. Images that are blurry, unclear, unrecognizable, or illegible are not supported. Strobes, flashes, and distracting images are not allowed. Movement that is triggered by mouse-over is allowed, but only if it lasts 5 or fewer seconds. Images that expand beyond the boundaries of the ad format are not allowed. Additionally, images have to be clearly relevant to what you’re advertising and cannot include misleading information. Adult content can be allowed in certain specific circumstances, but not in general; you’ll know if you’re in a niche that allows it. HTML 5 is the new future standard and will be the standard moving forward for quite some time. It’s an in-development standard as well, so rather than getting an HTML 6, we’ll simply get more evolved and expanded versions of HTML 5. I highly recommend learning it, as it can do some very cool things, and it will make your ads truly pop. The post Can You Use HTML5 Ads and Content on Google Ads? appeared first on Growtraffic Blog.

CyrusOne Moves London Sites to 100% Renewable Energy

My Host News -

LONDON — CyrusOne (NASDAQ: CONE), a premier global data center REIT, has announced that its London I and London II data centre facilities are now running on a 100% renewable energy tariff, a move which the company says will transfer energy annual usage equivalent to 52,000 households to zero-emissions sources. Comprising a combined 23MW of IT power, both CyrusOne’s London I data centre in Slough and its London II facility in Prologis Park, Stockley, are now served by Hudson Energy, an independent provider of electricity and gas to businesses across the UK. CyrusOne has also confirmed that all new London data centre inventory, including the recently announced 9MW London III facility in Stockley Park, will run off renewable energy. In addition to the reduction in carbon emissions, CyrusOne customers will benefit from reduced unit costs as a result of the highly competitive rates secured through the procurement process and exemptions from the Climate Change Levy. “As large energy users in the UK, the data centre industry is in a strong position to effect change in terms of how green energy is priced and made available,” said Tesh Durvasula, President – Europe, CyrusOne. “Traditionally, green energy tariffs have been priced at a premium, but as more users demand their energy from renewable sources, the rates we can negotiate are decreasing rapidly. We continue to explore ways to maximise the efficiency and resource usage in our data centres so that we can pass those benefits along to our customers.” The move to an all-green energy tariff is the latest in a wave of innovations championed by CyrusOne to deliver highly efficient and sustainable data center infrastructure to its customers globally. More broadly across the company, water conservation has been a significant factor in how CyrusOne designs and builds new data centres. In the US, for example, CyrusOne’s hyperscale, purpose-built data centres use an air-cooled chiller technology with an integrated compressor and condenser that cool the closed loop of water. Filling the pipe with water just a single time is the only water consumption with the permanent water supply provided by a single tanker truck. About CyrusOne CyrusOne (NASDAQ: CONE) is a high-growth real estate investment trust (REIT) specializing in highly reliable enterprise-class, carrier-neutral data center properties. CyrusOne provides mission-critical data center facilities that protect and ensure the continued operation of IT infrastructure for approximately 1,000 customers, including more than 205 Fortune 1000 companies. With a track record of meeting and surpassing the aggressive speed-to-market demands of hyperscale cloud providers, as well as the expanding IT infrastructure requirements of the enterprise, CyrusOne provides the flexibility, reliability, security, and connectivity that foster business growth. CyrusOne offers a tailored, customer service-focused platform and is committed to full transparency in communication, management, and service delivery throughout its more than 45 data centers worldwide. Additional information about CyrusOne can be found at www.CyrusOne.com.

cPanel Joins DigitalOcean Marketplace

My Host News -

HOUSTON, TEXAS – cPanel, the Hosting Platform of Choice, is excited to be part of a brand new platform to connect developers with the applications they need: DigitalOcean Marketplace. Launched today, this is the first partner-led offering by DigitalOcean, making it easier for companies like cPanel to deliver their solutions to developers on demand. Marketplace presents DigitalOcean customers with a focused ecosystem of partner-built 1-Click Apps — pre-configured software and infrastructure stacks running on DigitalOcean. By listing cPanel & WHM solution on Marketplace, we make it even easier for DigitalOcean to provide its community of 3.5 million developers with the services, components, and tools necessary for modern app development. “DigitalOcean’s highly-performant Developer Cloud, coupled with the power of cPanel & WHM’s automation will help administrators, and developers host the applications their customers want more efficiently than ever before,” said Eric Ellis, cPanel’s Vice President of Customer Experience. “This historic partnership is also a huge step forward for the thousands of developers who work with cPanel & WHM and already use DigitalOcean. We’ve enjoyed using DigitalOcean over the years to benchmark our installers, and can’t wait for our customers to take advantage of it. DigitalOcean’s commitment to the developer community and open source software make them an excellent choice for any cPanel customer.” First released in 1997, cPanel & WHM is the leading web hosting automation software globally. Its ever-growing user base prefers the familiar, feature-full, and simple interface. Coupled with the ease of DigitalOcean 1-Click Apps, this removes the biggest hurdles in managing a server. The 1-Click Apps on Marketplace makes it simple to build your server with cPanel & WHM installed already, allowing users to get straight to work building and maintaining an online presence. While highly technical features like its robust APIs and EasyApache make managing infrastructure simple, features like the Website Builder and WordPress Manager make it easy to for even technical novices to build and manage stunning websites. This Linux-based software allows you to take control of your website files, databases, web directories, and email accounts as well as set up domains in one single interface. Even website owners can handle this software without fuss. About cPanel, L.L.C. Established in 1997 by CEO Nick Koston, cPanel provides one of the Internet infrastructure industry’s most reliable and intuitive web hosting automation software platforms. With its rich feature set and customer first support, the fully-automated hosting platform empowers infrastructure providers and gives customers the ability to administer every facet of their website using simple point-and-click software. Based in Houston, TX, cPanel employs over 220 team members and has customers in more than 70 countries. “cPanel” and “cPanel & WHM” are registered trademarks of cPanel, L.L.C.

Tucows Inc. Acquires Wholesale Domain Registrar Ascio Technologies

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TORONTO – Tucows Inc. (NASDAQ:TCX, TSX:TC), a provider of network access, domain names and other Internet services, announced that it has signed a definitive agreement to acquire wholesale domain name registrar Ascio Technologies from CSC®. The transaction closed yesterday. Tucows will pay $29.44 million and the transaction is expected to be immediately accretive to operating cash flow. The purchase price will be funded through Tucows’ existing credit facility. The acquisition of Ascio adds approximately 1.8 million domains under management and approximately 500 active resellers. The Ascio reseller base fits squarely with Tucows’ core customer profile — ISPs, web hosting companies and website builders serving quality businesses that reward outstanding customer service with long-term loyalty. Ascio also expands Tucows’ product portfolio with one of the most complete offerings of country code TLDs (ccTLDs) and generic TLDs (gTLDs) in the world. Jørgen Christensen, Managing Director of Ascio commented, “This deal is all about focus. We wanted to find a buyer who would focus on our resellers so that CSC can focus on managing brands for the biggest and best companies around the world.” “This acquisition makes perfect sense for Ascio’s resellers, our business and our shareholders,” added David Woroch, Tucows’ Executive Vice President of Domains. “Ascio’s resellers get a customer-focused provider that is investing in its wholesale channel. Tucows gets an excellent business with a deeply experienced team, additional domain products, including more than 50 ccTLDs, and a high-quality customer base that strengthens our European presence. And our shareholders get the benefit of Tucows’ even greater scale and efficiency as the world’s largest wholesale domain registrar.” The contribution from this transaction, based on a partial year and transaction costs, was contemplated in the 2019 guidance provided by Tucows on February 13, 2019. Pre-acquisition, the Ascio business generated approximately $4 million of annual EBITDA. Tucows is required to apply acquisition accounting to the assets and liabilities acquired, including fair valuation of the acquired deferred revenue balance, which will lower the reported Adjusted EBITDA1 contribution in the first approximately one year period following the acquisition. The acquisition is expected to provide synergies over the next 12 to 18 months which, along with the inclusion of full year financial results, is expected to generate an internal rate of return and multiple that are in line with Company benchmarks. About Ascio Ascio Technologies was founded in 1999, and is an accredited domain registrar under the Internet Corporation for Assigned Names and Numbers with approximately 1.8 million domains under management. Ascio is a part of the family of brands under CSC. About CSC CSC is the world’s leading provider of business, legal, tax, and digital brand services to companies around the globe. From keeping businesses in compliance and streamlining operations, to protecting and promoting brands online, CSC uses its expertise and personal approach to help businesses run smoother. CSC is the business behind business. It is the trusted partner for 90% of the Fortune 500®, more than 65% of the Best Global Brands (Interbrand®), nearly 10,000 law firms, and more than 3,000 financial organizations. Headquartered in Wilmington, Delaware, USA, since 1899, CSC has offices throughout the United States, Canada, Europe, and the Asia-Pacific region. CSC is a global company capable of doing business wherever its clients are—and it accomplishes that by employing experts in every business it serves. Learn more at https://www.cscglobal.com. About Tucows Tucows is a provider of network access, domain names and other Internet services. Ting (https://ting.com) delivers mobile phone service and fixed Internet access with outstanding customer support. OpenSRS (http://opensrs.com) and Enom (http://www.enom.com) manage a combined 23 million domain names and millions of value-added services through a global reseller network of over 37,000 web hosts and ISPs. Hover (http://hover.com) makes it easy for individuals and small businesses to manage their domain names and email addresses. More information can be found on Tucows’ corporate website (http://tucows.com).

ScaleMatrix Extends Data Center Capabilities to the EDGE with Acquisition of Instant Data Centers and Elliptical Mobile Solutions Technology

My Host News -

San Diego, CA – ScaleMatrix, the United States’ leading provider of variable density colocation and hybrid hosting services, and DDC Cabinet Technology, the organization’s product business, which sells the efficient and feature-rich S-Series Dynamic Density Control cabinet platform for a variety of data center uses cases, today announced the acquisition of Instant Data Centers, formerly Elliptical Mobile Solutions, an Arizona based company focused on providing ruggedized micro data centers for the Edge. “Our DDC S-Series cabinets are among the most advanced data center environmental management and cooling platforms in the world today, offering industry-leading efficiency, density, security, and scalability, but we are cognizant of the demands that IoT, 5G, and AI are creating at the Edge ,” said Chris Orlando, ScaleMatrix Co-Founder and CEO. “Across the spectrum of industries, our clients are increasingly requiring that their IT resources to be closer to where the decision processes and data creation is occurring, especially as artificial intelligence continues to gain traction. In November, we debuted a modular configuration of our DDC S-Series cabinets, which allows users to extend enterprise data center capabilities into places where a data center resources are scarce, or where a data center does not even exist. This offer is seeing success in the field, but the demand to place IT workloads in even more challenging environments continues to evolve, and our acquisition of Instant Data Centers / Elliptical Mobile Solutions sets the stage for us to be able to help customers truly deploy any hardware, at any density, anywhere! ScaleMatrix and DDC now have one of the most robust, full-featured line ups of cabinet technology in the world, ranging from modular platform-scale solutions to highly ruggedized micro-cabinets which can go absolutely anywhere.” Gavin Miller, CEO of Instant Data Centers commented, “ScaleMatrix and DDC set the standard for advanced, modular data center capabilities, as is evidenced by the rapid growth of their national data center footprint and growing number of enterprise and edge data center installations. The IDC/Elliptical team is thrilled to have been welcomed into the ScaleMatrix and DDC family, and we are excited about the opportunity and breadth of capabilities this transaction creates for our combined customer base. The integration of the IDC product line into the DDC cabinet technology portfolio brings mobility, ruggedization, and variable form factor capabilities to an already powerful line up of modular data center solutions.” ScaleMatrix Data Centers have enjoyed unmatched capabilities via their exclusive use of the S-Series Dynamic Density Control platform. These revolutionary sites were designed from the ground up to support the heavy compute requirements associated with today’s evolving technologies like AI, 5G, and IOT. DDC delivers support for 52kW of power and cooling capabilities, with all of the efficiency of water cooling, while users enjoy the risk-free flexibility of precision, clean-room quality air cooling. The IDC products line will be integrated into the DDC family of solutions under the R-Series designation, emphasizing the lines ruggedized features. “As we looked to expand in the market,” says Orlando, “adding Instant Data Center’s various EDGE-friendly capabilities seemed like a natural extension of the DDC platform. We now support clients from a 100% unbiased position. With cloud, colocation, enterprise data center, and edge solutions at the ready, we are able to help clients solve IT challenges no matter where they occur. In addition to enhancements in our product line, Mr. Miller has joined the team as our Chief Sales and Marketing Officer of the DDC brand, and is utilizing his strong background in channels to build out a robust partner program allowing existing and future partners access to our innovative solutions” ScaleMatrix has grown consistently since its inception in 2011. Its existing patent and patent pending S-Series design portfolio, now includes the mobile and ruggedized patents related to the IDC / Elliptical lines, strengthening the organizations market position around modular enclosures as a whole. The company has plans to aggressively expand its data center and cabinet technology businesses, with eyes on global expansion through both direct and partner channels. About ScaleMatrix ScaleMatrix delivers colocation, cloud, backup, disaster recovery, and professional support from a national foot-print of variable-density data centers which leverage the future-proof Dynamic Density Control (DDC) S-Series cabinet platform to support up to 52kW of thermal density in a single 45U enclosure. With power density and efficiency significantly impacting IT costs, these specialized data centers enable ScaleMatrix to deliver competitively priced high-density colocation and high-performance cloud hosting which provide significant differentiation in today’s ever-changing IT market. By leveraging our innovation and technology, ScaleMatrix clients gain a competitive edge and can scale more efficiently as their business grows. Visit www.scalematrix.com for more information. About DDC Cabinet Technology DDC designs and manufactures cabinet and enclosure technologies which enable the deployment of any hardware, at any density, anywhere! The portfolio includes a variety of modular and edge solutions which allow efficient operation of IT hardware in nearly any environment, in either modular or self-contained form factors. The DDC family of products include fire suppression, various security options, shock mounting, extreme environment support, and other key features which ensure the success of any IT deployment, anywhere. To learn more, please visit us at https://www.ddcontrol.com/ and see the new R-Series platform here: https://www.ddcontrol.com/r-series

Bluehost Dedicates Team of WordPress Experts to Getting New Users Online Fast

My Host News -

AUSTIN, Texas – Bluehost, an Endurance International Group (NASDAQ: EIGI) company and top-rated web host by WordPress.org, today announced the release of Blue Flash, a new service designed to get WordPress websites online fast. This free onboarding service offers personal guidance that helps users build their websites quickly and efficiently. “We’ve worked hand-in-hand with WordPress users for more than a decade and understand that building a website from scratch can be overwhelming given WordPress’ robust functionality,” said Suhaib Zaheer, general manager of Bluehost. “By offering individual support and training during the initial setup process, we can get our customers published quickly so they can focus on what’s most important to them: getting visitors to their websites.” WordPress offers incredible flexibility and control, but new users may face a learning curve; and with access to the more than 50,000 plugins and themes, it can be challenging to parse through the options. According to a study conducted by Endurance International Group, 74 percent of respondents plan to build their own website, but 54 percent of respondents have little to no experience with website management. Enter the Blue Crew, Bluehost’s specially trained support team, delivering guidance through Bluehost’s new onboarding service, Blue Flash. Bluehost customers range from people creating their first website to support their side hustle or hobby to established small businesses and enterprises scaling their online presence. Now available to all new customers, this free service is part of Bluehost’s ongoing commitment to ensuring customer success. Customers can call into Blue Flash 24/7, as frequently as needed, during their first 30 days with Bluehost. The Blue Crew provides assistance to users of all experience levels, from newbies who are still wondering “what is WordPress” to more experienced users selecting plugins to meet specific needs. The service complements Bluehost’s guided onboarding, which is designed for those who prefer a complete do-it-yourself approach. “WordPress is the most powerful content management system on the market, and with the right know-how, the sky’s the limit,” said Zaheer. “Blue Flash is a concierge-style service tailored to each customer, providing them a guided tour through WordPress’ tools and functionality, with a touch of moral support along the way.” For more information on Blue Flash, visit www.bluehost.com/blue-flash. About Bluehost Bluehost, an Endurance International Group company, is a trusted partner for WordPress users. Founded in 2003, Bluehost enables novices and experts alike to create and maintain a web presence with reliable web hosting, eCommerce tools, marketing applications, automated security, and WordPress tools. Its one-stop dashboard makes it easy for users to manage many aspects of their website from metrics to site security. Built on open source technology, Bluehost continues to support and participate in a wide range of open source projects to help push the internet to its full potential. For more information, visit www.bluehost.com. About Endurance International Group Endurance International Group Holdings, Inc. (NASDAQ: EIGI) helps millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,800 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

How to Avoid Distraction as a Marketer

Social Media Examiner -

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage!. His latest book is […] The post How to Avoid Distraction as a Marketer appeared first on Social Media Marketing | Social Media Examiner.

5 Ways to Get More Views on Your Vimeo Video

Grow Traffic Blog -

Years ago, when YouTube was a newcomer to the world of online video hosting, other websites sprung up to serve the same purpose. Most of them have either declined into small niche video hosts or folded entirely when the cost of infrastructure outstripped the possibility of monetization. Only YouTube has made it to the big time, at least in the safe for work markets. One of the few competitors that still exists and is reasonably popular is Vimeo. Vimeo actually launched in 2004, a year before YouTube. It has gone through a series of ups and downs, ranging from their focus on indie filmmakers to their ban of gaming videos that lasted six years. Today, while Vimeo is a solid platform, it plays second fiddle to YouTube simply due to the sheer size and scale of the latter platform. They monetize through disk space allotments and premium packages, something YouTube hasn’t needed to do. Even so, Vimeo is a good platform for hosting videos, you just need to know how to use it to grow. You have a choice to upload your videos to YouTube or Vimeo, so it makes sense that you might want to know which is the better platform. While that’s not the focus of this post, you can read a good breakdown and analysis from TechSmith here. Honestly, though, the answer is probably “use both of them.” If you want your videos to get more exposure, there are a few ways you can do it. Here are my top five techniques. 1. Lay the Strongest Foundation The first thing you need to do is make sure you’re laying a strong foundation for your video on Vimeo. If you aren’t setting up the groundwork for success, every subsequent effort is going to falter. It’s like having a great promotion strategy on Facebook and Twitter, only to link to a 404 page. It just doesn’t work. So what makes a strong foundation? Consider the technical elements. Your profile should have an avatar and banner photo that match your branding. Header photos are often screens of projects you’ve created, while profile photos are generally logos. You should have a sensible username, and fill out your profile completely. Your header can also be a video, and that works even better if possible. Your video page itself should have a clear title and a well-written description. You get more space for a description than on YouTube, so it’s a good idea to fill it out as much as possible. You should add “credits” for anyone who worked on the video who has a Vimeo account. This allows it to appear in their profiles and allows fans of those individuals to see the video more easily. Your video itself should, of course, be high quality. Vimeo is a platform that focuses heavily on short films rather than marketing videos, but a lot of different kinds of content can thrive there if you find the right audience. Vimeo might have a much smaller audience than YouTube, but they have a much more engaged audience on average, with many users being filmmakers and producers themselves. Nothing here should be new to you, other than the credits system. It’s all elements of any video or social network that allows you to upload video files. Just fill out everything as much as you can. This is all baseline stuff, so make sure you’re doing what you can. 2. Make Use of Vimeo Groups Vimeo Groups are an interesting system that sites like YouTube don’t have. Unlike something like playlists, where you add your own videos to a list of more videos you uploaded, Groups are accessible to anyone. Groups are basically just “channels” of content in a specific niche or topic. For example, you have: Motion, a group for motion graphic artists. Motion graphics are a specific kind of video that is often used as cuts, interstitials, intros, and stock videos. This group has 30,000 members and is 10 years old. Music Videos, a group for, well, music videos. This is a “closed” group that operates as a companion to a specific channel, which they use to curate videos they like. HDXtreme, a group for extreme sports videos in HD. It’s a great place to see high resolution videos of extreme athletic ability. Video School, a group for tutorials for everything from film lighting to audio editing to production. Now, browsing through those groups, you’ll notice a few things. Some groups are closed, meaning the creators only curate videos themselves, so you won’t be able to access them if you’re not part of the group. Some groups aren’t active, and may not have curated a video in years. Other groups might be more active, but are narrow niches that might not fit your video. You can’t use Vimeo Groups the way you would Facebook Groups, just joining to dump your video and leaving. Vimeo Groups are communities centered around a specific topic. Only join them and add your videos if you’re genuinely going to be part of the community. To be honest, Groups are something of a legacy feature that isn’t really in active use amongst the whole of Vimeo’s audience. If you can find an active group that suits your niche, by all means, join it and make use of the community. If you can’t, don’t sweat it. In order to make use of Groups, you need to have a Vimeo account in the group. Browse groups – you can see the group hub here – and join any that look both active and relevant to you. Participate in the group for a while, commenting on and promoting videos from the people within the group, and eventually you’ll be accepted as a member in a social way. When you’re part of a group, you can visit your video page and hover over your video itself. One of the buttons that appears is “add to collection”. Click this and you will see a list of groups you’re in; you can add your video to any group. Just make sure you aren’t going to run afoul of a moderator who doesn’t want random videos added to their group. 3. Consider Vimeo Marketing Tools Vimeo as a platform can be free to use, but there are paid plans as well. This is how they stay ad-free for normal viewers. They have four different tiers of paid plan on top of their free plan. The free plan has limited video storage and a lot fewer features than the paid plans. Plus: This plan costs you $7 per month. It gives you the ability to customize the video player, adds privacy controls, and lets you link social networks for automatic distribution. You get unlimited player bandwidth, 4K support, and ad-free videos. You can embed videos anywhere and create custom end screens. You can password-protect your videos and get private link sharing. You get the ability to embed playlists as well. Analytics include a stats dashboard, social stats, and custom reports. Pro: This plan costs you $20 per month. In addition to what the Plus plan gives you, it bumps up your storage limits and gives you team member access. You get the ability to manage team projects. You can add your logo to the video player and get playback speed controls. You can also access video version histories, portfolio mini-sites, and get engagement graphs in your analytics. On top of that, you can sell videos through the site if you want. Business: This plan costs you $50 per month and removes the weekly limit on uploads. You can link Google Analytics to your account, and you get up to 10 team members. You can create end cards and calls to action within your videos and harvest user email addresses directly from your videos, something you can’t do with any iteration of YouTube. It also opens access to the Vimeo API for marketing software integrations. Premium: This plan costs you $75 per month and gives you all of the above, with the addition of livestream functionality. As you can see, there are some very interesting marketing tools, including the ability to generate a mailing list opt-in directly from your video! This is a very cool tool that is unfortunately quite expensive at the $50 per month minimum. It’s very worth considering, but if you’re trying to growth hack your video marketing, it’s probably just too much. 4. Strive to Earn a Vimeo Staff Pick One pretty cool feature of Vimeo is that the staff can pick videos that they like and feature them in a custom channel. This channel, the Vimeo Staff Picks channel, has a million followers and is active with recently added videos. Staff picks get a number of benefits. First up, all staff picked videos get a special badge that indicates how much attention they’ve gotten. Staff Picks can also be re-featured in best of the month, best of the year, and best of the decade features. These are incredibly evergreen and give you a ton of additional exposure. In some cases, with a deal with a staff member, you can premier a video as a staff pick, but that’s not super likely to happen. So how do you get a staff pick? Well, you need to attract the attention of a staff member and get them to use their pick on you. If that sounds like a tall order, it certainly is. There are a lot of good creators on Vimeo, and not a lot of staff members. In fact, only a handful of staff members post picks, and they claim there’s a system in the back end to help choose those picks. This article analyzed a series of staff picks and came up with averages for what a staff pick looks like. Titles are generally short, between 2-5 words long. Film-like titles are often the most evocative. Thumbnails for your videos aren’t necessarily important; it was an even split between custom thumbnails and video stills. Shorter descriptions seem to be more frequent. Your actual description section can be full of plenty of information, like credits, links, and awards, but the actual description should be more like the elevator pitch or tagline. Picked videos are often produced by credited teams. This is in part simply due to the higher level of quality from team productions, and in part due to the additional exposure you can get from mobilizing team members. Sound is very important; if you use both music and sound effects you’re much more likely to reach a staff pick than using one, the other, or neither. Above all, you need a high quality video that stands out. Staff picks are high profile features and could be considered awards themselves. You’re not going to earn them with basic 5. Send Video Links to Key Influencers At the end of the day, there’s always one tried-and-true method of marketing, and that’s influencer marketing. You want to get exposure? You want something on the level of a staff pick, but without needing to go through the Vimeo staff themselves? Find off-site influencers and send them the link to your video. I’ve seen some great success come from getting a video in the hands of a site like Gizmodo. Simply make a list of good, high quality publications that could be interested in your video, draft up a pitch, and send it off. The worst that can happen is they ignore you, right? On the other hand, one of those “this film from <creator> is blowing my mind” articles can give you the viral surge in popularity you’ve always wanted. The post 5 Ways to Get More Views on Your Vimeo Video appeared first on Growtraffic Blog.

How to Add Alt Text to Instagram Posts

Social Media Examiner -

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts. What Are Alt Text Tags? Alt text is […] The post How to Add Alt Text to Instagram Posts appeared first on Social Media Marketing | Social Media Examiner.

How to Promote Your Live Event on Facebook

Social Media Examiner -

Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. #1: Design a Facebook Frame for Your Event Facebook allows you to upload your […] The post How to Promote Your Live Event on Facebook appeared first on Social Media Marketing | Social Media Examiner.

How important is a fast loading Website?

My Host News -

Did you know that the 14 top mobile retail sites in the industry average only a 4.73 second response time? Not only that but Amazon leads them all with a response time of just 2.85 seconds! OK, your website response time might not ever rival Amazon’s but there are a few tricks you can learn for accelerating your website speed. Making a Good First Impression It’s a proven fact that your website speed is the very first impression that you make when a consumer visits your site. In fact, 40 percent of visitors could end up simply abandoning your website if it takes too long to load. You should be aiming for a three-to-five second load time to keep them from letting their fingers do the walking and just walk away. To where? Well, probably right on over to your competitor’s site. End Visitor Frustration There’s really nothing that can frustrate and even infuriate a visitor to your site like slow speed. It’s not just bad for your visitors but very bad for you as a website owner as well. These days, websites are used not only for doing online business but also for sharing useful information with the rest of the world. Whether you’re a retail website owner, a service provider, a photographer showcasing your work, an artist striving to get your voice heard by others, a teacher or provider of DIY tutorials wanting to share your knowledge, or even a stay-at-home mom starting a blog, it’s seriously important that you have an effective website. And, one of the main factors needed for making any website effective is, of course, speed. Make Speed a Top Priority Let’s face it, the speed of your website can literally make or break it. Speed affects not only your traffic, but also your conversions, page views, sales, and your entire reputation. When you make it faster, you’re improving your business and helping it grow. In fact, recent studies show that a whopping 47 percent of users are actually expecting websites to load in two seconds or less. That’s even faster than Amazon! That’s exactly why website speeds play such an important role in the success of your online business and needs to become a top priority if your goal is standing out from your competition. Speeding it up will not only bring positive results when it comes to your conversions and page views, but you’ll also be providing a much better user experience for your visitors. And, the bottom line is that happy visitors become returning visitors. Slow Sites Kill Conversions Everybody in business knows that you can’t build your brand and a solid customer base without conversions. And, the sad fact is that a slow website can kill those conversions. Not only do you not get effective SEO via better rankings but you build up a gang of visitors who are angry, dissatisfied, and ultimately only good customers for your competition. Don’t help your competition by having slow loading pages when theres are surely going to be faster. The big names in business have already found out how important speed is for their sites. Shouldn’t you do so, too? For example: ~ Both retail giants Amazon and Walmart have actually reported a one percent revenue loss from just 100ms of site loading delays. ~ Walmart saw a two percent increase in conversions for every one second improvement in load time. ~ Mozilla reported a 2.2 second page speed increase from speeding up its page load. ~ Recent download figures for Firefox went up by 15.4 percent, which equals $10 million a year. ~ Shopzilla reported a 50 percent operational budget reduction by diminishing the load time of its website pages. Load Speeds Affect Your Search Rank Do you know how important your site speed is for your SEO? Websites that load quickly, get a higher search engine ranking. That’s is because Google actually tends to prefer faster websites. It prefers them so much that it rewards the fast ones with a higher ranking in the search engine results. In addition, user experiences are another factor included in the ranking algorithm at Google. Therefore, when you boost your website speed and improve the user experience, you’ll eventually be improving your SEO ranking. This results in higher traffic and attracting a great deal more in the area of quality leads. Those leads can convert to visitors and then to customers. You can expect to increase your overall sales exponentially, generate more revenue, and increase your bottom line. HTTP Requests Your website could be slow due to an over-abundance of HTTP requests. When a user visits your site, they’ll be requesting certain files by having their web browser request the specific files from your server via the HTTP protocol. Those files can include CSS, HTML, and JavaScript files. If you have too many of them, there will be a great number of HTTP requests causing your website to slow down. That’s the reason for minimizing HTTP requests by combining the CSS, HTML, and JS scripts, using CSS in place of images (if possible), reducing the number of elements per web page, installing a cache plugin and reducing redirects that are responsible for creating more HTTP requests and increasing the page load time. Speed Up Today! If you’re ready for seriously optimizing your website speeds, automatically minifying, compressing and caching your static data (including CSS, HTML, Images, and Javascript), then why not try Togglebox Web Accelerator? It’s not just FREE but requires no setup so you can spend your valuable time focusing on the development of your website. Why waste a ton of time working through lengthy service configuration when you can do it hands-free by turning it on? And, your newly accelerated website will be not only faster loading but also secured via Let’s Encrypt SSL. So, find out how much more effective your site can be when your images, scripts, and web pages become automatically compressed, optimized, and distributed worldwide. Get your accelerated cloud today!

How to Grow Your Instagram Following: A Strategic Plan

Social Media Examiner -

Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers. How This Instagram Growth Strategy Works On average, Instagram users share “more than 95 million […] The post How to Grow Your Instagram Following: A Strategic Plan appeared first on Social Media Marketing | Social Media Examiner.

Why You Should Be Building Social Media Partnerships- Here’s Why #206

Stone Temple Consulting Blog -

We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships?  In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best investments of our time on social media.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Social Media Strategies You Can Use to Boost Your SEO See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel Eric: Mark, you’ve been heavily involved in social media for many years now, but the field has recently been changing a lot. What are you doing differently these days because of that?   Mark: It’s certainly true there’s been a whole bunch of disruption in the past year. The field’s always like that, but more than I’ve ever seen before.   Some examples:   Organic reach is at an all-time low. It’s been going down for years, but it’s almost nonexistent for some brands now.   More restrictions on automation, especially Twitter, but all the networks are pulling back on how much we can do to automate.   And privacy concerns, reducing targeting options, making it harder to do certain things that you used to always be able to do before.   I think it’s still important to keep the time-tested fundamentals going, things like promote your content—obviously– engage with your audience, the stuff you always hear. But you know, Eric, there’s another powerful use for social media that many overlook.   Eric: What’s that?   Mark: Using social media to build strategic partnerships to help spread your brand message.   Eric: What exactly do you mean by that?   Mark: A couple of things, Eric.   First of all, the strategic partnerships that we’re talking about here are noncompetitive resources with whom you can work cooperatively. So, these could be influencers, as we always say, but they don’t have to be.  It’s anyone with whom you can cocreate things that are better than the sum of the parts, or it could be anyone who could provide you an opportunity to be seen by their audience.   Eric: Got you. Why is social media such a great place to find or foster these kinds of partnerships and how do you do it?   Mark: Don’t forget that social media is “social” media. We always think about that in terms of engaging with our customers or prospects. But the more personally active you are in social media, like, the more opportunities you have to discover potential partners.   It’s also a great place to nurture those real-world acquaintances that you’ve met at conferences, meetups, and other places, into relationships that can become partnerships. So, there are many ad hoc opportunities to be helpful or just social, in order to get on their radar screen.   Let me give you a personal example. You know Steve Rayson of BuzzSumo.  Eric: Yes  Mark: I spent years developing a relationship with him online through social media, and that led to me being able to get the opportunity to break the news of BuzzSumo’s groundbreaking study of the decline of social sharing over the last several years. That was such a great opportunity, and my article for Search Engine Journal went viral and actually helped them promote their study. So, it was a mutual, cooperative thing.   Eric: That’s awesome.   What are your key takeaways to help us build partnerships like that through social media?   Mark: I’d advise that in this year you switch more of your social media time and strategy to intentional partnership building. Keep doing those fundamentals but do more partnership building. Keep an updated list of the strategic relationships that are most important to you and make sure they get regular attention, and remember you’ve got to give to get.  

Facebook Ad Relevance Metric Updates

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook ad relevance metrics with special guest Amanda Bond. Watch the Social Media Marketing Talk […] The post Facebook Ad Relevance Metric Updates appeared first on Social Media Marketing | Social Media Examiner.

Daily Vlogging: How to Tell Video Stories

Social Media Examiner -

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He’s also the founder of No Small Creator. You’ll learn […] The post Daily Vlogging: How to Tell Video Stories appeared first on Social Media Marketing | Social Media Examiner.

4 Facebook Ad Techniques That Deliver Results

Social Media Examiner -

Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at Each Stage of the Sales Funnel People who aren’t familiar with your brand are unlikely to convert on your core […] The post 4 Facebook Ad Techniques That Deliver Results appeared first on Social Media Marketing | Social Media Examiner.

How to Set Up a YouTube Ads Campaign

Social Media Examiner -

Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign? In this article, you’ll learn how to set up and optimize a YouTube ads campaign. #1: Set Up YouTube Advertising With the newly redesigned Google Ads interface, managing YouTube ads is now easier than ever. If you have experience […] The post How to Set Up a YouTube Ads Campaign appeared first on Social Media Marketing | Social Media Examiner.

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