Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive […]
The post How to Develop Superfans Who Gladly Evangelize for You appeared first on Social Media Marketing | Social Media Examiner.
If you’re interested in YouTube ads, you need video. The little YouTube banner ads that pop up over videos are negligible; the real value comes from the pre-roll, mid-roll, and unskippable video ads. Videos are what people come to engage with, and videos are what they’re prepared to see.
What happens if you want to advertise on YouTube but you don’t have videos on hand? You have to come up with some solution to the problem, and “not using YouTube ads” isn’t a valid solution. Thankfully, there are a few options you can pursue.
Do It Yourself
The first option is to make your own video for your YouTube ads. I know, I know, if you don’t know how to make nicely edited videos, you’re going to have a bit of a hard time with this. It’s completely understandable. In order to pull it off, you need to dedicate yourself to learning the craft, at least on a superficial level.
First of all, I recommend that you do some reading. Check these out:
YouTube’s Creator Academy. This page specifically is about ads on YouTube, teaching you about different ad formats, factors that impact advertising, and other basic knowledge you should know. As long as you can pass their quiz, you have a baseline knowledge to know what to do next.
YouTube Ads For Beginners. This is an article about how to launch and optimize a YouTube video ads campaign, published by HubSpot, one of the top marketing agencies in the world. This gives you a pretty advanced level of knowledge about running campaigns.
The Complete Guide to YouTube Ads for Marketers. This is a Hootsuite post that covers a lot of great information about YouTube ads. It has some overlap with the HubSpot article, but it’s not entirely the same, so it’s worth reading them both.
Disruptive Advertising’s How to Write a Video Ad People Actually Want to Watch. The title here is pretty self-explanatory. Your script and storyboard are important, so knowing how to produce them is crucial.
Additionally, you might want to look up a video editor and some tutorials for it. There are dozens of video editors out there, ranging from simple camera apps to full-on movie studio suites, so there’s something for everyone. A lot of it comes down to preference which you choose.
The video ad DIY option is serviceable if you have some video equipment, only want to make very simple ads, or otherwise don’t want to invest much into your videos. It’s unfortunately not a great option if you’re looking to invest heavily into YouTube ads, because your videos will hold you back until you’re much more experienced. As such, I’d recommend moving on to the next option unless you have an absolutely shoestring budget.
Hire a Cheap Freelancer
The second option you have is to hire a cheap freelancer to make something for you. In this case, a “cheap” freelancer could be anywhere from a $5 Fiverr hire to someone asking for $30 an hour to make a simple project.
Obviously, skilled freelancers can charge much more.
Fiverr. Normally, I wouldn’t recommend Fiverr for much of anything. However, you can get a full short video ad for very cheap, and it’s very unlikely to be plagiarized from another source. Some sellers have a series of customizable templates they use, and others will simply put their video editing skills to use for something simple at a relatively short price. As of this writing, there are over 1,300 people selling “short video ads” as a service, as low as $35 for a basic project. Prices range all over the place; some are around $50, some $100, and there are even a few selling for as much as $3,000 for a custom animated project.
Upwork. Upwork is the combination of several former freelancer hubs, and as such has one of the largest audiences of freelancers out there. You can get video production for anywhere from $30/hr to $100/hr or more. Now, that’s not per hour of video, that’s per hour of freelancer time. You’ll have to talk to the freelancer specifically to see if they’re willing to work on your pitch and how many hours it will take.
Freelancer.com. This is another freelancer hub, except rather than browsing and hiring freelancers directly, you develop a pitch and post it to the project board. Freelancers can bid on the project, and you can pick the one that has the right mixture of skills and price for your needs. You might get a good deal, or you might struggle to find someone who works with your brand, and prices can vary wildly.
Additionally, you can use freelancers to perform different aspects of video production. You don’t need one do-it-all freelancer. You can hire one to do the script writing, another to do the voice-over and sound effects, and another to do the actual video. This allows you to hire cheaper, faster products from more experienced freelancers and essentially have the individual parts “assembled” by another. Whether or not that’s better or a savings depends on all of the different people involved.
Obviously, freelancers can scale as high as your budget allows. Enterprise-level professional freelancers basically run as agencies and charge incredible prices for incredible work. It’s up to you to find the right balance.
Use a Template Video Service
The third option you can pursue is using a relatively cheap template-based video creation service. There are a lot of these services, and the variety of templates and amount of customization they allow differs between them.
If you’re not sure what I mean, consider something like Canva. Canva is a template-based web graphics editor that allows you to create anything from a flyer to a social media post to an infographic with ease. You can use their free assets, upload your own assets, or pay for stock assets, in any combination. You build what you want, racking up charges for assets you use along the way, and pay when you’ve finalized a design to export.
These video editors work in much the same way, except instead of static images, they provide a combination of graphics, video clips, and audio in both sound effects and music that won’t earn you a copyright violation.
Here are some options you can look at.
Animoto. This is a simple video template editor. You choose a template – or start from scratch – and upload resources you want to use. You can bring your own video clips and images, or you can pay for stock assets. Customize everything and publish it for a well-formatted video perfect for YouTube ads. Pricing starts at $33 per month for white-label videos, or only $5 per month if you don’t mind their logo in your video.
Biteable. Another simple template editor. You choose a template, upload assets or use stock assets, and render a finished video. Sound familiar? Pretty much all of these services are going to work the same way. You can use Biteable for free, but to get non-watermarked videos and access to their asset library, plans start at $20 per month.
Filmora. Unlike the above two, this is an app you download to use. This means it has a higher learning curve, and it requires you to have more of your own assets. You can find templates online from other agencies, or build something of your own from scratch.
AdLaunch. Another template-based maker, this platform works best with Chrome and lets you start creating a video ad immediately. You can use it on a per-video basis for $10 per video, or you can buy a membership that starts around $20 per month with a limit of 10 videos per month.
There are all sorts of other video editing apps out there as well. You can almost certainly find something to interest you.
Use a YouTube Partner Advertising Agency
YouTube, of course, knows full well that in order to run advertising on their platform, you need to be able to upload videos, and not everyone has a video production skill in-house. That’s why they have kept a list of partner companies for a wide variety of different budgets and skill levels. You can see whatever their most up to date list is here. A couple of the entries on the list are partners listed above, and a few are not.
For the most part, these partner agencies are video production companies that offer a variety of different services, from DIY apps to full-service video production. You can go to them with an idea and hire them to produce a video, and that’s that. The pricing depends on the length of video, the depth of work required for the idea, and whatever other assets may be required.
Since you’re looking at a somewhat higher budget here if you hire a company to do the work for you, it’s tricky to necessarily recommend this option. If you have the budget for it, you’re pretty well guaranteed to get a great video out of it. On the other hand, many small businesses are operating on thin advertising budgets, so you might not be able to contract some of the higher end companies.
Contract a Full Scale Video Production Company
Speaking of high end companies, the sky really is the limit when it comes to video production. You don’t think a company like Coke or McDonalds is going to hire some $20 a month company to handle their video ads, are they? Of course not. At the high end, you have companies charging tens of thousands of dollars an hour, or millions of dollars per project.
There are a lot of such agencies out there. This directory lists over 8,500 firms with some element of video production in their specialty list. Prices for services with these companies range from $1,000 to over $250,000.
If you’re interested in hiring one of these companies, go right ahead. However, since the budgets are so high, the stakes are incredible. You want to do your best to vet these companies before you sign a contract. Here are some questions you might consider asking them before you hire them.
Does the company sub-contract freelancers, or do they have their own team? Some mid-level companies are just fronts for a middleman arbitrage scheme that gives you mediocre results for an inflated price.
Is the company familiar with the YouTube ad formats? Some of these companies don’t use YouTube for advertising and instead specialize in videos for television commercial ad spots. You want to hire a company that is familiar with the destination of your ads.
Does the company have past clients you can talk to? You won’t always be able to contact high end clients, but you may want to see if you can talk directly to some clients instead of just watching a hand-selected demo reel of successful ads. Even a great demo reel will fail to disclose if a company is hellish to work with.
With your ideas in mind, what kind of budget would you need to spend? For high-end video production, a sub-15-second YouTube ad spot shouldn’t be at the high end of their service price range. You also want to make sure you aren’t going to have to compromise your vision to stay in a budget.
Does the company have a history of working in your industry? Video is video, but different companies have different specialties. You want to make sure the company truly understands your business and your niche.
Once you’ve properly vetted a company, only then should you consider signing a contract. Make sure to shop around!
The post How to Get a Custom Video Made for YouTube Ads appeared first on Growtraffic Blog.
Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this article, you’ll discover how your business can use memes to engage and connect with people. 4 Reasons to Include Memes in Your Social Media Content In a time when many consumers skip ads whenever […]
The post How to Use Memes: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.
Want to learn more about the professional traits of your website visitors? Are you using LinkedIn’s Website Demographics tool? In this article, you’ll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website. Why Use LinkedIn Website Demographics? What marketers want is a way to understand who their […]
The post How to Use LinkedIn Website Demographics as a Marketing Tool appeared first on Social Media Marketing | Social Media Examiner.
Are you wondering which Facebook ad placements you should choose? Looking for some guidance to improve your ad performance? In this article, you’ll find a guide to all of Facebook’s advertising placements and discover how to edit your placements to deliver the best results for your campaign. What Is Facebook Ad Placement? Facebook calls the […]
The post Facebook Ad Placements for Marketers: How to Make the Right Choices appeared first on Social Media Marketing | Social Media Examiner.
Businesses need to advertise to survive. Without advertising, no one will ever know you exist, let alone what products you sell or who you’re trying to sell them to. Getting word out, getting exposure, and bringing in an audience is the single largest challenge for any business.
It’s no surprise that there are dozens of ad networks out there aimed at facilitating this process. Everyone seems to want to get in on the game, from Google and Facebook to small channels aimed at niche audiences. The question is, which of them is best for you?
In order to determine the best ad network, you need to look at a bunch of factors. An ad network is only as good as its publishers, right? With Facebook, Facebook itself is the publisher, and they have one of the largest audiences in the world. Google is similar, combining their own site and their entire display network.
Other ad networks have smaller networks of publishers. The question then becomes: are those publishers high quality? If they have ten million websites in their network, but all of them are spam sites and PBN sites with zero traffic, your ads don’t do anything. If you’re not reaching actual people – and if you’re not reaching people on relevant content – you’re paying for nothing.
You also have to consider whether the ad network caters to B2B or B2C companies. Most ad networks do both, but some lean heavily one way or the other. A B2B network is generally going to focus on audiences with a business emphasis; on sites that write for business owners or on sites that offer business services. A B2C network, by comparison, is targeted at “regular” people, regular consumers who are more likely to have an interest.
Every network has average performance rates. These are determined by pressure from both the advertiser and the publisher. If publishers are low quality, advertisers don’t want to pay much or put much effort into ads. If advertising is low quality, publishers don’t want to run the ads. It’s hard to tell what kind of ads and performance a network has, though, so you may want to do some research.
A Note on Effectiveness
Before I get into any specific list of ad networks, remember that my advice is by necessity generic. I have a wide variety of different business owners and entrepreneurs reading my content, so I try to avoid writing specifically for one niche or another, outside of targeted blog posts. A post about ad networks like this one is going to be broad.
What this means is that, when I recommend an ad network, I just mean it’s likely to be a good place to start. You need to do your own testing to make sure it’s actually a viable ad network for you to use.
How can you perform that testing? Well, you’re going to need a budget. Register for any ad network that interests you, set up your account, and run some ads. Ideally, you will know the basic information necessary to appropriately target those ads. Specifically, you want some audience demographic and interest information. Facebook Insights helps a lot with this, assuming you have an engaged audience. Otherwise, you need to figure out your buyer personas.
I recommend spending at least, say, $100 on these testing ads, and running them for a couple of weeks. The numbers may vary, however. You need to run them for however long it takes to get a statistically relevant amount of data. Then you can make a determination as to whether or not it’s worth investing more heavily into the ad network.
Be sure to calculate your raw number of conversions as well as your conversion rate and the cost per conversion for your ads. You can optimize these later, but if the baseline isn’t good enough, the network might not be worth the effort.
Alright, with all of that out of the way, let’s look at the top ad networks you can use as a B2C company. I’m going to give you a bunch of different networks to explore, in the hopes that you can find a few that work for you.
It should come as no surprise that the top two ad networks for pretty much anyone are going to be Facebook and Google. As such, I’m only going to cover them in brief. You’re familiar with Facebook ads, and if you’re not, well, you should be. Facebook ads are cheap, they’re effective, and they have best-in-class targeting options to use to optimize. There are so many different levers to pull that if you’re wasting money, it’s your own fault.
Again, Facebook and Google are the best in class. Google has an immense display network and almost as many targeting options as Facebook, though the operate in a different way.
Even if Google isn’t right for you, you should at least be investing a minimal budget into them, to reserve your space, target your own brand name, and capture interest from one of the largest audiences in the world. You’re just leaving exposure and conversions on the table if you don’t.
BSA is one of the largest third party ad networks out there, and they’re able to maintain that position because they’re largely hands-off with their network, outside of filtering the worst of the worst. It’s a self-service ad platform, where publishers can put up their site statistics and get bids from advertisers for their ad space. As an advertiser, you can pick and choose the sites you want your ads to show on, and you can be as discerning as you want. This is called media buying.
Picking the right sites to target with BSA is a combination of art and timing. You need to find sites that have open space and reach them at the right time, and you need to develop a feeling for which sites are going to work and which are going to waste your time and money. I’m not going to lie here; it can take a while to develop this sense. For that reason, I would consider BSA to be either an intermediate or advanced-level advertising network.
PopAds is a pop-under advertising network. I’m always a little wary of recommending these kinds of ads, because they tend to come across as spammy for many users, and it’s not necessarily something you want your brand to have as an association. On the other hand, they can be quite effective, especially if the ad network filters for actual spam and maintains a relatively high quality level for their network.
PopAds is a CPM model network, meaning you pay for the display regardless of whether or not this results in a conversion. CPM ads have the potential to be extremely lucrative, but you need to have a compelling ad, which may take a lot of optimization.
Rather than recommend more pop-under advertising networks, I’ll let this one speak for itself. If it’s a model you’re interested in pursuing, feel free to read this post with more recommendations for networks you can try. That post is aimed at the publisher side of things, but the advice holds true for both sides regardless.
Oath is the company that owns Yahoo, AOL, Tumblr, and a whole host of other properties related to those brands today. Oath’s ad network, then, displays across a variety of different web properties and formats. In particular, they have a large mobile ad network. If you’re particularly targeting mobile users, or app users, you can get a lot of benefit out of using a network like Oath.
Oath is another large network, but large networks are what you want. Smaller niche networks can be useful for small businesses, but generally the limited exposure means limited growth. With large networks, the sky is the limit. As long as you have money to spend, you can get more out of it. With smaller networks, there’s a maximum saturation point you can hit. Thankfully, Oath is not one where reaching saturation will ever be a concern for most businesses.
Speaking of mobile advertising, have I mentioned that it’s really good? Mobile advertising is pretty much essential for modern business. Over half of all web traffic is on mobile today, and that number is only going to keep growing as mobile devices become more powerful and more prevalent. Meanwhile, companies like Google are pushing mobile-first narratives, apps are doing more and more of our business, and the benefits just keep growing.
At the same time, mobile ad blocking is limited, and mobile offers new and novel formats for advertising, including push notification ads. There’s simply a ton of benefit to be had from mobile advertising, which makes mobile ad networks something to look into.
Airpush is one such mobile network. They have ad formats ranging from push notifications and overlays to in-app banners and videos. They also have great targeting options, programmatic buying options, and a huge network of over 150,000 apps as publishers. What’s not to love?
AdRecover is an interesting network in that it bridges the gap between traditional display ads and intrusive advertising. Ad blocking apps are so prevalent today that it’s difficult to see returns with a lot of traditional display advertising. Anti-blocking technology exists, but is often intrusive enough that it drives users away from publishers entirely. Other cases of anti-blocking scripts are just blocked themselves.
AdRecover finds a sweet spot in between these two extremes. When an ad is blocked, the space it leaves behind is, well, advertised. AdRecover works to recover this lost inventory and provides another channel for advertisers to try. It works best with minimally intrusive advertising, so it’s worth experimenting as a relatively new and novel format.
A Note on Cryptocurrencies
To round out the end of this post, I’d like to make a quick mention of cryptocurrencies and their role in advertising. While many people tout the benefits of crypto as a currency, it’s undeniable that it has a lot of issues. It’s a relatively new and untapped space, so there are a ton of companies popping up to make a quick buck and drop it when the going gets tough. Since crypto is riddled with scams and has very little regulation or recourse for those who lose money, it’s very much a “take your life into your own hands” niche.
There exist a variety of ad networks that accept cryptocurrencies for payments or that pay out in crypto. Unfortunately, turnover is high, so anything I recommend to you now is likely to be gone a month from now. If you’re interested in crypto for the payment side of advertising, feel free to explore these options, but don’t bother if you’re not already invested.
Finally, before I wrap things up and hand it all over to you, I’d like to draw your attention to this old post. It’s a list of over 100 different ad networks you might be interested in looking into. Some of them may be dead by now, since the post was published four years ago, but that doesn’t mean it’s no longer relevant. There are plenty of options you can choose from, if you want to do a little digging.
So, that’s the scoop! Now let’s hear from you. I know you all are playing around with different ad networks, so which ones have proven to be the best for you? Let me know in the comments.
The post Which Ad Network is Most Effective for B2C Businesses? appeared first on Growtraffic Blog.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means for marketers with special guest […]
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Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He’s also the founder of B2Linked.com, a LinkedIn ads agency. AJ shares […]
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OKLAHOMA CITY, OK – Web Hosting Directory and Review site www.FindMyHost.com released the August Editor’s Choice Awards for 2019 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews.
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FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. FindMyHost.com was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. FindMyHost.com showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at www.FindMyHost.com.
Want better results from your Facebook ads? Looking for ways to optimize your ads? In this article, you’ll explore five free Facebook tools to help you improve your Facebook ads’ performance. #1: Facebook Creative Hub Tool The creative you use in your Facebook ads has a huge impact on ad performance. No matter how good […]
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Want to improve your engagement on social media? Wondering how to keep the conversation going with your followers? In this article, you’ll discover how to get your audience to engage with your social media posts, videos, and live videos. The 3 Rules of Social Media Engagement Before jumping into the tips, let’s make sure you’ve […]
The post How to Get More Social Media Engagement on Any Platform appeared first on Social Media Marketing | Social Media Examiner.
Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content for your business. #1: How to Establish a Content Theme for Your Instagram Profile The first step to running a successful Instagram account […]
The post How to Create an Instagram Content Plan for Your Business appeared first on Social Media Marketing | Social Media Examiner.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s newly enhanced and improved conversation features with special guest, Dan Knowlton. Tune In to the Social […]
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Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video […]
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I believe communities are essential for businesses. When I heard Mark Zuckerberg say, “Groups are at the heart of the experience” at the 2019 F8 conference, I wondered, “What’s Mark’s real objective here?” Today, I’d like to explore whether marketers, creators, or businesses should entrust their communities to Facebook. But first, a story. Back in […]
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Google ads are just like any other ads system: in order to run ads, you need to have those ads approved. Google’s processes are largely automated, with some spot-checking where necessary, but that doesn’t mean they’re easy to understand. Sometimes an ad you think is perfectly fine will be rejected, and you’re left to wonder how to get it through. Let’s dig in!
What Google Says
Google has a few help pages that might be of interest here. The first one is about the ad approval process. Here’s what it says:
“After you create or edit an ad or extension, the review process begins automatically. All content in your ad is reviewed, including your headline, description, keywords, destination, and any images and video. During this process, the ad’s status will be “Under review.”If your ad passes the review, its status will change to “Approved,” and it will start to run. If the review indicates that your ad violates a policy, its status will change to “Disapproved,” which means it can’t show anywhere. You’ll be notified of the policy violation and told what you can do next.”
So, if your ad is disapproved, step one is to check the email Google sends you and see what they have to say. Reviews typically take around 1 business day.
What are the various causes for ad disapprovals?
Reasons Why Google Ads are Not Approved
There are as many reasons why Google would disapprove an ad as there are policies in the ads system. Since Google tells you in an email why your ad was disapproved, you don’t really need to do a ton of troubleshooting. Still, it’s worth reading about the common causes ahead of time so you know which mistakes to avoid. Here are the common reasons why Google might deny an ad.
You’re trying to advertise a product that’s against their policies. This is primarily in terms of broad product categories. You cannot advertise counterfeit goods. You cannot advertise anything that is dangerous, which includes recreational drugs, psychoactives, drug equipment, explosives, fireworks, explosive instructions, tobacco, and other harmful products. This also includes weapons and ammunition for those weapons.
You also cannot advertise products that are dishonest or enabling dishonesty. This is a pretty broad definition, so Google narrows it down. You can’t advertise products that are meant for hacking, services that artificially click on ads or inflate website traffic, document fakes, or academic cheating services.
You’re trying to advertise inappropriate content. In this case, inappropriate content is primarily discrimination, but includes a variety of other disqualifications as well. Anything that focuses on bullying or hate of any group, or discrimination of any kind, is disallowed. The same goes for paraphernalia for a hate group. In images, you cannot include graphic crime scene images or accident images. No cruelty to animals, no murder, no self-harm, no blackmail, no sale of endangered species, and so on. And, to cap it all off, no profanity in your ad copy or keywords.
You’re trying to run ads that misrepresent your destination. If your landing page doesn’t clearly present billing terms, that’s misrepresentation. If you’re hiding interest rates, fees, or penalties, if you’re failing to display tax numbers as necessary, if your contact information is false, if you aren’t showing a physical address when you need one, and on and on. Anything where you’re misleading about what you’re selling, or where you’re claiming to be an entity you aren’t, such as a phishing scam, will cause an ad to be disallowed. Indeed, such ads likely cause your ads account to be suspended entirely.
You’re trying to advertise restricted content without meeting the restrictions. Google allows certain categories of content to be advertised to limited audiences or with restricted targeting. For example, you can advertise adult content through Google, but you have to restrict it to people of legal age and can only target certain kinds of publishers.
Adult Content can be advertised if you meet the appropriate restrictions on search queries, user age, and any other local laws.
Alcohol can be advertised if you meet local laws. For example, Champagne can only be labeled Champagne in certain situations. Alcohol in general can only be advertised to people above a certain age.
Copyrighted content can only be advertised or included in advertising if you have the legal right to use the copyright. Copyright is a serious concern for Google at the moment, so they’ve been cracking down on this pretty hard. This goes for trademarks as well.
Gambling content can be advertised if, again, you meet specific requirements for targeting. This includes everything from physical casinos to online poker to sports betting.
Healthcare-related content can only be advertised if it meets the local laws and requirements.
Political content is a hotbed and can only be advertised with appropriate local campaign and election laws, and that disclosure is included.
Financial services must be legitimate, and not illegitimate services like payday loans. Cryptocurrencies are included under the banner of financial services. Again, your ads must meet local and regional laws.
You included your phone number in your ad copy. Google wants to track the performance of their ads, and if you include a plaintext phone number, there’s no way to track that call. You can include a number if you want to use a Google phone extension instead.
Your ad text is too long. Believe it or not, Google will deny your ads if they’re too long. The ideal length of your ad copy is actually only around 25 characters for a headline and 35 for a URL.
Your ads include all capital words. If you’re trying to advertise a “HUGE SALE”, you need to format it as a “Huge Sale”. The only exception to the all-caps rule is when you’re explicitly promoting a promo code users can use, like SALE20.
You’re using the phrase “click here” in your copy. Yup, that simple call to action is banned. It will pretty much immediately get your ad denied, no matter how carefully you use it.
You have a mismatch between your display URL domain and your destination domain. These two URLs must match, even if you have a gimmick with url redirection in place.
You’re advertising a website that Google detects malware or malicious software on. Of course, Google sometimes has false positives, and sometimes will reject an ad because the website, say, hosts images on a different domain – like a CDN – that they don’t approve of. You can read more about this whole issue here.
If you’re interested, you can do a deeper dive into all of the Google ad policies here. It’s a lot, so make sure you’re paying attention to any category that applies to your ads.
Note that making sense of Google’s categories is not always easy. When they send you an email saying your ad was disapproved, it might be any number of different causes under one banner. What do I mean? Here’s an example.
Sometimes, Google will deny your ad “for legal reasons.” If that happens, it could be any of a number of different causes, as outlined in this post.
The legal reasons could be copyright issues, because someone filed a DMCA or Google detected copyright you don’t own.
The legal reasons could be “anti” content, that is, any content advocating explicitly against another organization, group, person, or other category.
The legal reasons could be Google detecting that the adult content you’re advertising may include underage-themed sexual content. Obviously, this is extremely illegal.
The legal reasons could be the result of a third party court order. Of course, if you’re getting this, you probably know about the ongoing court case involving your company.
So, when Google sends you a message saying your ads were disallowed, the first thing you need to do is figure out what cause is associated with the broad category of denial reasons.
How to Cope with Ad Denial
The process for dealing with denied ads is a relatively simple flowchart, so let’s go through it.
First, determine whether it was a single ad or your whole account that was suspended. If it was a single ad, it might tank your quality score for a bit, but you can deal with it, resubmit it, and fix it fairly easily. If it’s your entire account, you likely have much bigger problems on your hands. You may be able to appeal an account suspension, but in general you’re going to have to find an alternative means of advertising.
If you’ve determined that it’s just one ad, or just a small handful of ads, you can move on to the next step. That step is to check your email, or whatever email is attached to the account making those ads, to see what Google’s emails have to say. As mentioned above, Google might not be entirely clear with the specifics of why your ads were denied. They don’t have time to write customized emails for everyone who has a rejected ad, after all. They have a handful of template emails with reasons, along with links to policies and instructions on how to fix it.
Take a look at Google’s reasoning and see if you can identify why your ads were rejected. In some cases, it’s easy; they might object to your use of a capitalized word, which is easy enough to change. In other cases, like the “legal reasons” above, there might be a wide variety of different causes, and you need to figure out which one applies.
Or, it might be like the “malicious content” link above, and needs more investigation on your part. I’ve seen people rejected for a bad CDN, I’ve seen people rejected for poor security, and I’ve seen people discover that their site was hacked when their ads are denied. Do your due diligence and make sure your site isn’t actually serving malicious content.
Once you have determined the reason your ads were rejected, you can now decide between one of two options. If the ad is a fringe split test for other ads that weren’t rejected, or if it’s a low-performing ad, or if it otherwise isn’t worth taking the time and energy to troubleshoot, you can simply delete the ad. A rejected ad that you delete doesn’t hurt your account in any way, unless it was running for a while and then was taken down due to outside reasons like a DMCA takedown.
On the other hand, if the ad was potentially a high earner, if it’s an important part of a split test, or if it’s otherwise important that you get it up and running as soon as possible, you can edit it and try again. Editing a disallowed ad is simple; just go into your ads system, find the disallowed ad, and edit it the same way you would edit any other ad.
I generally recommend troubleshooting and fixing your ads whenever possible. Sure, those ads might not perform well, but the point is the experience. By troubleshooting your ads and fixing them, you learn hands-on what is and isn’t able to get past the Google filters. That experience alone can be very useful in the future.
What are your experiences with ads being rejected? Did I miss the most common reason you’ve seen them denied? Talk about it below, I’m quite interested.
The post What to Do if Your Google Ad Was Not Approved appeared first on Growtraffic Blog.
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