Industry Blogs

DreamHost Signs in Support of Principles in Sir Tim Berners-Lee’s ‘Contract for the Web’

My Host News -

LOS ANGELES, CA – DreamHost®, a global leader in web hosting and Managed WordPress services, is pleased to announce its commitment to the principles outlined in a “Contract for the Web” created by the inventor of the world wide web, Sir Tim Berners-Lee. The full text of the contract, designed to hold governments, companies, and citizens of the world to keeping the internet accessible and safe to all while minimizing misinformation and human indignity, is slated to be complete in May 2019. By that time fully half of the world’s population is expected to have access to the internet. Berners-Lee and his World Wide Web Foundation are currently asking governments, companies, and individuals to commit to the contracts’ outlined principles. “When we first learned of the ‘Contract for the Web,’ signing on in support of its principles was imperative,” said Brett Dunst, DreamHost’s vice president of corporate communications. “These principles represent views and practices that have been ingrained in DreamHost’s culture since our earliest days. DreamHost has always been passionate about an Open Web that values safety, privacy, and accessibility — that’s what this contract is fighting for.” Joining entities like Google, Facebook, and Cloudflare, DreamHost is one of the first in the Managed WordPress world to sign on in support of the “Contract for the Web’s” principles. In the future, Berners-Lee and his World Wide Web Foundation are hopeful that the contract’s principles could eventually be adopted by the United Nations or the G7. The contract is sponsored and promoted as a part of the Foundation’s “For the Web” campaign. “Supporting a free and open web just makes sense. Something as powerful as the web requires constant protection, and this contract represents a strong step in that direction. Providing affordable access, respect for personal information, and embracing empowering technologies…these are not unreasonable or difficult things to offer. These principles ensure that the web will continue to work for humanity, not against it,” said Dunst. “The internet is our present and our future, and DreamHost will always do its part in ensuring it’s open and safe for all users.” The principles can be found on where internet users are being encouraged to sign on behalf of themselves and their businesses. About DreamHost DreamHost is a premier Managed WordPress hosting provider, giving over 400,000 businesses, developers and content creators worldwide the tools they need to own their digital presence. Powered by a strong team of industry experts with nearly two decades of advanced web experience, DreamHost is a leader in Managed WordPress hosting. Supporting the open source community with dedicated resources and top-tier talent, DreamHost believes in the power of the Open Web and the people that make it happen. Founded in 1997, DreamHost has offices in Los Angeles and Orange County, California and in Portland, Oregon.

Vantage Data Centers Expands to Phoenix Market with 50-acre Land Purchase; Plans to Build 160MW Campus

My Host News -

SANTA CLARA, CA — Vantage Data Centers, a leading provider of data centers in support of business and mission-critical applications, today announced that it has acquired 50 acres of land in the Greater Phoenix area to build a mega-scale data center campus. Phoenix represents the company’s sixth data center market, up from two markets 12 months ago, following its expansion into Northern Virginia and recently announced expansion into Montreal and Quebec City through the pending 4Degrees Colocation acquisition. The Phoenix campus will total 160MW of critical load and more than 1 million square feet once fully developed. It will be the largest of Vantage’s seven current and planned campuses when complete. The site, located just outside of Phoenix in the city of Goodyear, will be home to three data centers. This expansion will offer Vantage’s current and future customers premium wholesale data center space in a high-growth Tier I market, driven by demand from hyperscale and cloud providers, as well as technology, e-commerce and enterprise companies. “We continue to strategically expand Vantage’s footprint based on customer and market demands,” said Sureel Choksi, president and CEO of Vantage Data Centers. “This newest development in the southwest is an ideal location for our customers due to its tax incentives, low power costs and rich connectivity. Our strong sales pipeline is a testament that customers are attracted to our high-quality data centers with a focus on sustainable development and operational excellence.” Design and entitlements are underway with construction expected to begin in early 2019. The first building will total 32MW of critical load and is anticipated to be online in early 2020. “We are excited Vantage chose Goodyear for its largest data center campus to date,” said Goodyear’s Mayor, Georgia Lord. “This innovative company leads the way in energy-efficient data centers, and they are changing the landscape of the West Valley to a forward-thinking focus. We welcome them to our growing cluster of technology-based businesses and foresee a great partnership emerging.” About Vantage Data Centers Vantage Data Centers is a leading North American wholesale data center provider in six strategic markets: Silicon Valley; Northern Virginia; Phoenix; Quincy, Washington; Montreal and Quebec City, Canada. Vantage has nine operational facilities totaling 92MW of capacity and five additional facilities currently under development totaling 103MW. The company provides highly scalable, flexible and efficient data center solutions to hyperscale, cloud and enterprise customers, offering unique value through its commitment to exceptional customer service and sustainability. For more information, visit

LayerStack Expands Global Offering with New Data Center Location in Los Angeles

My Host News -

Hong Kong – LayerStack, the fast-growing cloud infrastructure provider, today announced the launch of a new data center in Los Angeles, United States (LA-01). LA-01 marks LayerStack’s first facility in the United States, strengthens the company’s commitment to expanding footprint around the world and making cloud services accessible to everyone and everywhere. Los Angeles will be LayerStack’s 4th region globally, following Hong Kong, Singapore, and Japan. Los Angeles is a large market for cloud services that are predicted to have significant growth over the coming years. Starting today, American-based business and global companies with customers in America can build their business and run their applications within the LayerStack cloud infrastructure, enabling them to scale rapidly and expand their geographic reach in minutes. The opening of the new data center is in accordance with LayerStack’s global expansion plans. LayerStack has reinvesting its profits to provide the highest performing cloud infrastructure available from 5 zones across 4 geographic regions globally. Along with the new region, LayerStack has also worked to build a CN2 GIA connection to China by improving its network resiliency, capacity and reducing the latency, which facilitates the customers’ e-commerce business between China and the US. The Los Angeles data center will feature LayerStack’s latest servers and network architecture. It enables the company to meet the increasing demand for secure and scalable cloud computing services. It also ensures American organizations from startups to enterprise will have the infrastructure in their country to leverage LayerStack technologies for different workloads such as big data analytics, software development, database, Internet of Things (IoT), artificial intelligence, machine learning, mobile applications, and more to drive innovation. About LayerStack Limited LayerStack brings innovative cloud solutions to market that help IT specialists to effectively solve their persistent challenges. LayerStack is committed to maintain a simple, scalable and stable cloud environment with the aim of providing multiple solutions for the cloud deployment. The company is headquartered in Hong Kong, with multiple datacenters in Hong Kong, Singapore and Japan.

How to Track Social ROI for a Local Business

Social Media Examiner -

Do you use social media to market a local business? Wondering how to measure the effectiveness of your online efforts? In this article, you’ll learn how to track and report on organic and paid social media marketing for a brick-and-mortar business. 4 Social Media Goals for Local Businesses While retail marketers are still engaging in […] The post How to Track Social ROI for a Local Business appeared first on Social Media Marketing | Social Media Examiner.

How to Use YouTube Stories: What Marketers Need to Know

Social Media Examiner -

You’re familiar with Instagram Stories, but have you tried YouTube Stories? YouTube is very different than Instagram and requires a different approach. In this article, you’ll discover how to set up and deliver stories on YouTube. What Are YouTube Stories? First appearing early in 2018 under the name of YouTube Reels, YouTube Stories are similar […] The post How to Use YouTube Stories: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Use Quizzes in Facebook Lead Ads

Social Media Examiner -

Want more engagement for your Facebook lead ads? Have you tried adding a quiz? In this article, you’ll learn how to add a social media quiz to your Facebook ads. Why Use a Quiz in Your Facebook Lead Ads? Facebook lead ads let you run lead generation campaigns directly on the platform and easily capture […] The post How to Use Quizzes in Facebook Lead Ads appeared first on Social Media Marketing | Social Media Examiner.

Why You Should Understand Google’s 2018 Updates – Here’s Why #196

Stone Temple Consulting Blog -

Google’s updates to its search algorithms can sometimes seem like a card game where the rules change with each hand. Is there a rhyme or reason behind their changes? In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares some interesting observations about the major search updates of 2018 and his thoughts on what they tell us about what matters to Google now.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources How Google’s March, April and August Updates Might Fit Together See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, for some sites in 2018, their Google rankings were a real roller coaster ride. Eric: That’s a good description, Mark, because in many cases the site’s organic search traffic really did look like a roller coaster ride. They either had a steep drop in the spring with a sudden climb in the late summer, or in fact, some sites did exactly the opposite. Mark: So, what do you think accounts for the sites that lost a lot of ground early in the year but then regained it a few months later? Eric: Of course, we can only speculate. But I detected some interesting patterns that might tell us something about how Google balances some probable ranking factors. 2018 Major Google Search Updates Mark: Okay. Let’s start with a quick review of the major Google updates to help us understand those patterns. Eric: The first major stir in the Google search world in 2018 came from Google-confirmed updates in March and April. The general consensus of search experts, based on some Google statements and their own observations, was that these updates had to do with how Google determines the relevance of a site to a given query. Mark: But you had some additional observations, right? Eric: Right. Most of the attention was focused on sites that lost significant traffic in March and April. I noticed some sites that actually gained quite a bit of traffic and I saw what those sites had in common. Mark: And what was that? Eric: Primarily that they had not only relevant content, but they covered the topics very comprehensively with lots of content exploring each topic both broadly and deeply. Mark: Interesting. Now let’s turn to that August update. Eric: There was far less consensus among the search experts and pundits about what the August update was targeting. Some said mostly health-related sites, which is why it ended up being dubbed “the medic update”. Others said it had to do with what Google calls E-A-T for content quality, by which they mean expertise, authority and trustworthiness. Still others claimed it was about matching user intent or even about basic SEO fundamentals. Mark: It’s beginning to sound like that old proverb about the four blind men describing an elephant according to the part right in front of them. Eric: It does. But once again, I concentrated my investigation on a set of high traffic commercial sites that lost a lot of traffic in the spring, but then recovered it substantially in August. Mark: What did you see when you looked at those sites? Eric: First, in all of the cases I looked at, the site seemed to deserve the hit they took from the spring updates. Mark: Why? Eric: Because they all have one thing in common: a lack of good in-depth content on their e-commerce pages. Mark: Then why did they recover in August? I mean, it’s unlikely they could have remedied that in a few months, given the amount of content they would have had to produce. Eric: My speculation is that Google realized that they had to bring these sites back up in search because of the amount of authority they carry as brands in the marketplace. Mark: Why would Google feel a need to do that? Eric: Because the primary goal of Google Search–something essential to their business model–is that users feel satisfied by the results they get. And consumers want to see the brands they know and trust, so if Google devalues them, even if they deserve it from a quality and relevant standpoint, it’s like Google shooting its own self in the foot, because users want the brands they want, even if the content isn’t quite as good. There is evidence that Google may rank brands consumers want to see even if they're content is subpar. Click To Tweet Mark: What can we learn from that? Eric: First of all, I’m not saying that brand authority is all that mattered in the updates of 2018. Certainly not the case. As always, there were many factors in play. Certainly, sites should continue to work hard at the other things mentioned by trusted search experts, such as the quality of their content, the depth and breadth of their coverage on key topics and all the fundamentals of sound technical SEO. But I think we also have more evidence of something I have believed in and talked about for a long time: the authority and reputation of your brand in the marketplace still matters to Google. Therefore, it’s really important to work hard to earn good links, positive brand mentions online, and to develop a superior user experience on your site. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

YouTube Live: What Marketers Need to Know

Social Media Examiner -

Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what […] The post YouTube Live: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Discover New Audiences for Your Facebook Ads

Social Media Examiner -

Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target? In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences. #1: Brainstorm a List of Interests If you don’t have a customer persona to work from, the first step […] The post How to Discover New Audiences for Your Facebook Ads appeared first on Social Media Marketing | Social Media Examiner.

Marketing the Value Proposition: The Journey: Season 2, Episode 15

Social Media Examiner -

Are your marketing messages not striking a chord with your target audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner hires a conversion expert to survey nearly 300 customers and […] The post Marketing the Value Proposition: The Journey: Season 2, Episode 15 appeared first on Social Media Marketing | Social Media Examiner.

10 Ways to Solicit Amazon Customers for 5 Star Reviews

Grow Traffic Blog -

As we all know, getting reviews on Amazon is crucial to having a product that sells well. Users often look to reviews to see how they should feel about a product, or how much they should trust it. People tend to buy products with not just positive reviews, but a larger number of positive reviews, even if there are a few negatives mixed in. At the same time, users are fairly stingy with leaving reviews. It’s difficult to get even 1% of your customers to leave a review, and the most motivated to do so are the people who don’t like your products. What you need to do is solicit reviews from the people most pleased with your product. How, though, can you do so? Amazon has rules about review solicitation, so here are a handful of techniques you can use that play by those rules, or skirt them a little. What Not To Do Before we dig into techniques you can use to get more reviews, let’s first talk about techniques you should avoid. Remember, Amazon has no qualms about banning a seller for breaking the rules. You’re one of millions to them, and you’re entirely expendable. Don’t leave reviews for your own products. Don’t buy fake reviews from a review service. Don’t pay for reviews in any way, including bonus products or gift cards. Don’t offer special deals or promotions to qualified reviewers. Remember that if a review is removed, the user who submitted the review will not be able to leave a new one on your product. Only one customer in a given household can review a product: one product for a house of four does not mean four eligible reviews. Now let’s dig into some valid techniques you might use to solicit reviews. 1. Use the Seller Messaging System When you send out a product to someone who ordered it, you will be able to message them through the Amazon seller messaging system. There are a number of ways you can use this, but one I’ve seen quite often is a simple review solicitation. Hello <Customer>. Thank you for your recent purchase from our store. If it’s not too much trouble, we’d love to hear what you think of the item you received. Just click here to leave a review! It doesn’t take much to solicit a review, you just have to be careful not to ask specifically for positive reviews. Any mention of “leave us a good review” can get you penalized. My top tip is to figure out the average amount of time between shipping a product and the user actually using it. Waiting until the user is more likely to have used the product is a good way to ensure a higher review rate from your messages. 2. Filter for Positive Reviews Organically You can’t solicit for positive reviews directly, but what you CAN do is solicit for contact from those who aren’t satisfied. For example, you can send out a message with phrasing sort of like this: Hello <Customer>. We greatly appreciate your order of our product, and we’d love to hear what you think. If you’ve experienced any trouble with the product or need assistance with getting it set up, please send us a message <contact link.> We’d love if you could leave us a review; all feedback is welcome! Your feedback helps us know what’s working and what isn’t, so if you can take a minute or two to let us know about your experiences, that would be great! You’ll notice the very careful lack of specific solicitation of reviews from satisfied customers. However, by including the “if you’re disappointed, click here” message first, the only people who keep reading are the ones who aren’t having issues, thus self-selecting for satisfied users. 3. Use a Drip Campaign for Reviews I’ve had a few Amazon sellers set up a sort of drip campaign prior to soliciting a review. This can be excellent if your product has some complex details or common misperceptions about it. For example, I ordered a UV Flashlight from Amazon, and the sellers send three sequential messages. The first included a detailed FAQ about safety notices for the UV light, tips for battery usage, usage tips for the light itself, and some nerdy statistics about the hardware. This message arrived immediately upon ordering, to lay the groundwork for the device. The second was timed to arrive just after the product arrived, and included a link to get support for shipping from Amazon if there were issues. It also included some usage tips for the light, like how to spot – and then clean up – pet urine stains. The third explained their warranty, included instructions on how to file a claim, and then solicited a review. It even provided a few sample questions you can answer in a review. This kind of drip campaign helps make sure customers who ordered the product are using it properly, and helps get dissatisfied users to self-filter before soliciting a review. It’s quite clever. 4. Provide Helpful Accessories Free Now, I don’t mean “file a review and get X accessory” here. I ordered a USB Bluetooth adapter, and the seller sent out an email that included download links for the driver software, in case the packaged CD didn’t work for some reason. This ensures that their customers can use the device, and can leave a review once they have it up and running. The best part of this is they’re proactive about it. They know their drivers might not be available to everyone right away, and they acknowledge the several different versions of Windows users might be running, so they have several different options. 5. Stagger Solicitations If you get a lot of reviews in a short amount of time, it’s possible that Amazon will view it as fraudulent. After all, that’s the sort of pattern that occurs when a user buys a bulk package of reviews. It’s also the usage pattern for cases where a seasonal spike means you go from 5 sales a week to 50. The spike in reviews can be dangerous. Instead of timing all of your review solicitation messages a set time after the purchase, stagger them out. Send them out in waves, so the reviews come back in similar waves, spaced out to not look fraudulent. This isn’t generally an issue, except when you’re first starting a review solicitation campaign or when you have dramatic spikes in sales. Spikes can be dangerous if you’re not careful, but most often I see this problem crop up when over-eager sellers send out their first solicitation campaign. 6. Offer Advance Copies or Review Copies There’s an entire community of people who receive copies of products and review them. Amazon prohibits any compensation other than the item itself, but does not prohibit using that item as an incentive. “We will give you this product for free if you review it for us” is perfectly legitimate. You simply need to find the people who are willing to make this deal, and those people have to disclose in their review that they received the product for free in exchange for an honest review. I recommend checking Facebook groups and specific review-based communities around the web. 7. Solicit Amazon Reviews from Non-Amazon Customers Nothing prevents a customer from leaving a review on Amazon for a product they bought elsewhere. When you sell products through your own website or another storefront, send out a message to those users. Acknowledge that they didn’t make their purchase through Amazon, but ask them to leave a review on Amazon nevertheless. You can do this by sending a review solicitation out via email to your customers, the same way you do with your Amazon customers. Simply ask them to leave you a review with a link to your Amazon storefront. The difference is, with your own store customers, you can be a lot more direct asking for reviews. Amazon doesn’t monitor these conversations, since they aren’t on the Amazon platform. Alternatively, you may consider soliciting those reviews for your own storefront. Good customer testimonials can be very useful for your sales pages, after all. It’s difficult to ask for both, though, so consider carefully which you would prefer. 8. Include a Product Insert A simple insert in the packaging of your product is a good way to solicit reviews on top of other means of communication. It’s guaranteed to arrive at the same time as the product, so you don’t run into issues with a solicitation arriving before the product. You can include whatever information makes the most sense; instructions, tutorials, links to useful further reading, and so on. Just make sure to include a solicitation for a review. I recommend testing a few different styles. A minimalistic style just soliciting a review might work better than a packet that offers information as well as asking for a review. It’s hard to split test this, since it’s difficult to track, but you can at least send out one type for a few weeks and another type for the next few weeks. I highly recommend hiring a professional designer and/or printing company to handle your inserts. A nicely designed card with a graphical element looks and feels a lot better than something quickly dashed off on a home printer on standard printer paper and clipped up for the package. It’s up to you, of course, but I find a professional feel works a lot better. 9. Include Documentation One technique that is becoming increasingly common is including a free eBook along with each purchase. If you’re selling a cooking tool, create an ebook with tutorials for using it, recipes that make use of it, care instructions, and of course a review solicitation. You don’t need to host or sell this ebook on Amazon; it can be available on your website instead. The key to this is to not mention it until the user has already made a purchase. The unexpected value is an emotional jolt that makes the user feel like they “won” somehow, even if every order gets a copy of the book. I find it to be very worthwhile to hire a couple of freelancers to create this book. Hire a writer to write it – aim for something of decent size, maybe 10-15 pages in a magazine-style format – and hire a graphic designer or photographer to provide illustrations for it. A cookbook can have some good food photos to adorn each recipe, a product guide can have technical and usage illustrations, you name it. 10. Fish for Top Reviewers Amazon maintains a list of the top reviewers on the platform. These are people who leave reviews very frequently – often with hundreds or thousands of reviews under their belts – and who have extremely high rates of “helpful” votes. You can see the lists here. Go fishing! Look through these reviewers and look for ones that review the kinds of products you sell. Many top reviewers include contact information in their profiles, which allows you to reach out to them. Offer them a product to review; many will take you up on it. Top reviewers have a lot of trust within the Amazon review system, and their reviews are never flagged as fraudulent. They’re almost always going to be worthwhile unless the product you send them is somehow inferior. What are your favorite ways to get reviews on Amazon without breaking the terms of service? I’d like to hear if you have any tips or tricks I didn’t cover. Let me know in the comments below! The post 10 Ways to Solicit Amazon Customers for 5 Star Reviews appeared first on Growtraffic Blog.

10+ Marketing Predictions for 2019 From Top Marketers

Social Media Examiner -

Are you wondering what some of the brightest minds in marketing think about the future of the industry? Concerned about how marketing will change this year? Find out what Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner, and other top marketers see on the near horizon. #1: Smart Audio Requires Integration From a purely data-driven […] The post 10+ Marketing Predictions for 2019 From Top Marketers appeared first on Social Media Marketing | Social Media Examiner.

How to Get Your Sales Team to Use Social Media: A 6-Step Plan

Social Media Examiner -

Do you want your sales team to support your social media outreach? Looking for a guide to ease the transition? In this article, you’ll find a six-step plan to help your sales team adopt social media in their daily routine. Why Your Sales Team Should Use Social Media Plain and simple, I define social selling […] The post How to Get Your Sales Team to Use Social Media: A 6-Step Plan appeared first on Social Media Marketing | Social Media Examiner.

FindMyHost Releases First 2019 Editors’ Choice Awards

My Host News -

OKLAHOMA CITY, OK – Web Hosting Directory and Review site released the first Editor’s Choice Awards for 2019 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews. Customers who wish to submit positive reviews for the current or past Web Host are free to do so by visiting the customer review section of  By doing so, you nominate your web host for next months Editor’s Choice awards. We would like to congratulate all the web hosts who participated and in particular the following who received top honors in their field: Dedicated Servers   Visit  View Report Card Business Hosting ToggleBox   Visit  View Report Card European Hosting ServerWala   Visit  View Report Card VPS Tier.Net   Visit Tier.Net  View Report Card Secure Hosting RivalGuardian   Visit  View Report Card Cloud Hosting   Visit  View Report Card Hybrid Servers   Visit  View Report Card Budget Hosting   Visit HomepageUniverse  View Report Card Enterprise Hosting   Visit  View Report Card Shared Hosting Innovative Hosting   Visit InnovativeHosting  View Report Card Virtual Servers   Visit  View Report Card SSD Hosting   Visit  View Report Card Reseller Hosting   Visit  View Report Card Managed Hosting   Visit  View Report Card cPanel Hosting QualityHostOnline   Visit QualityHostOnline  View Report Card KVM Hosting   Visit  View Report Card About FindMyHost FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at

How to Plan a Social Media Collaboration

Social Media Examiner -

Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration? In this article, you’ll discover how to partner with another brand to promote products and services to your respective audiences. Why Run Joint Social Media Campaigns? The pace and competitiveness of social media marketing often narrow our […] The post How to Plan a Social Media Collaboration appeared first on Social Media Marketing | Social Media Examiner.

Social Customer Care: Why Marketers Should Care

Social Media Examiner -

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social […] The post Social Customer Care: Why Marketers Should Care appeared first on Social Media Marketing | Social Media Examiner.

How to Set Up Twitter Video Ad Campaigns

Social Media Examiner -

Want more Twitter users to see your videos? Wondering what your Twitter video ad options are? In this article, you’ll discover how to set up a video ad campaign on Twitter. Two Types of Twitter Video Ads Twitter offers two types of video ad campaigns: in-stream video views and promoted video views. In-stream video ads […] The post How to Set Up Twitter Video Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner.

Can You Earn Money with Traffic?

Grow Traffic Blog -

PopAds is one of a wide range of ad networks available for publishers looking to earn some extra cash. It operates using pop-under advertising, which may or may not be ideal for your situation. If you’re interested in learning more, read on. What Is PopAds is an ad network. It’s not an ad network that uses embedded ads on your site, overlays in front of videos, or other sorts of display ads, however. Rather, PopAds uses pop-unders, a kind of ad format that has been in and out of favor for years. PopAds has a few benefits over old-school pop-under and pop-up advertising. It still opens a new window, but that window is layered below the current window, so the user doesn’t have their browsing of your site disrupted. More importantly, it waits to trigger until the user clicks somewhere within your site. This minimizes the immediate bounces that occur when a pop-up or pop-under shows up, from those web users who are sensitive to that kind of thing. The PopAds network has been around since 2010 and has adapted well with the times, making it one of the larger and most successful pop-up based advertising networks available today. Pop-ups and pop-overs are generally frowned upon, while pop-unders tend to skirt by because it’s more difficult with long browsing sessions to identify which site originated the ad. The Benefits of PopAds PopAds has a few benefits as an ad network. First of all, they have a fairly large range of advertisers, meaning you’ll pretty much never be left with un-filled ad space. Since the ads require a click to appear, your bounce traffic and short-lived visits won’t dilute your click rates. The ad network is also very liberal with their acceptance of websites. It’s not like something like Taboola or Outbrain, where you need hundreds of thousands of visitors to even get into the network. Essentially any website is allowed so long as it doesn’t violate the laws of the United States or, interestingly, Costa Rica. Costa Rica is included because it’s the location that PopAds is using for their headquarters. Basically, that means sites that advertise gambling or pornography are fine, but sites that sell weapons or illegal drugs are generally not. There may be some quirks about the Costa Rican law that I don’t know, but I imagine it’s largely what you might be familiar with. One major benefit of PopAds is that publishers can set the minimum bid for their site. This requires that advertisers who want to advertise on your site have a minimum bid, so you’re not spamming your audience with low-quality advertising and only earning a few cents per click. PopAds also uses a system that, since it requires a user action to open the window, tends to bypass most pop-up blockers. It’s not entirely reliable – some blockers still catch it, and disabling scripts site-wide will catch it – but it’s better than most pop-up based ad networks. PopAds claims that their system is allowable under Google’s rules, specifically for AdWords – now known as Google Ads – but they disavow any responsibility if it gets your Google Ads account sanctioned or restricted. If that happens, of course, it will be up to you to decide which you would rather prioritize. Because of the unique bidding system that PopAds uses, there’s a certain level of diminishing returns for publishers. You can choose how many pop-unders a particular visitor will receive, but each additional pop-under is typically filled with a lower bidder than the initial ad. This means allowing 1 pop-under might be more valuable in the long run than allowing 2 or 3. Additionally, there seems to be mention of a daily limit of pop-unders for publishers, at least in the PopAds FAQ section. I don’t know what this limit is, but it does potentially set a limit on the amount you can earn per day. The PopAds network is global, with a presence around the world. They have advertisers and publishers throughout over 50 countries, though of course some of them are going to be much less valuable than others. You will have to look to see if your country is supported. Can You Earn Money With PopAds? A short section here, but yes, you can earn money using the PopAds pop-under network. There are some caveats to it that I’ll go into later, but it’s not a scam and it does pay people. In fact, the payment is on request, rather than NET30 or another regular distribution. PopAds claims that their average revenue for publishers has never gone below $4 per 1,000 pop-unders. This isn’t the highest rate in the world, but it’s far from the lowest. As usual with any ad network, it largely depends on a wide variety of factors. PopAds also has an affiliate/referral program. When a user signs up as a publisher using your link, you get 10% of their earnings. When a user signs up as an advertiser using your link, you get 10% of their ad spend. All in all, it’s not a bad deal. Frankly, that’s likely where the biggest success stories come from. None of the links in this post are affiliate links, by the way. This author posted their experience with PopAds. Their rates ranged around $2.50 per 1,000 views from the USA, $1.50 for Australia, and $2 for most of Europe. For India it was 60 cents, for the Philippines it was 30 cents, and so on. Well below the promised $4 per 1K views, but that’s the way it always is with ad network advertising. Maximizing Earnings with PopAds If you’re interested in using PopAds to make money as a publisher, here are my tips for making the most of the network. Target high value countries. You would be right in assuming it’s the usual suspects here. The USA, Canada, Europe, Australia, and so on tend to be the high paying countries, while countries in the middle east and south east Asia tend to have much lower rates. Unfortunately, a sizable proportion of PopAds traffic comes from Brazil, which is also not a high value country. Make sure to set your category and restrict advertiser categories. Your category helps ensure there is a match between your content and the content of the ad. Of course, it helps if you’re in one of the niches that is most commonly represented within the PopAds network. Which categories are those? Well, if you remember it’s a pop-under network, you’ll have a pretty good idea. According to PPCMode and my own research, most of the advertisers and most of the publishers in the network are in the adult content niche, with others in file sharing, image hosting, web/Flash games, and gambling. There’s also a lot of sites in various automotive niches, usually in auto sales (through shady subprime auto lenders or used car lots) and in insurance. File sharing in particular is not a great niche to allow. The kinds of people who are interested in file sharing are not the kinds of people who want to pay for anything, so the traffic is pretty low quality and won’t earn you much. Other niches, particularly adult niches, tend to be better performing. Pick offers that you know you can fulfill as much as possible. You pick offers to participate in, but if your metrics for them are low enough – that is, low click and conversion rates – the people managing the offers can blacklist your site from them. In particular, click-to-download offers and other sorts can be difficult to convert, especially with pop-unders. You can try the offers, but you are liable to be kicked if you underperform. Make sure to set a moderate minimum bid. If you set your minimum bid too low, you’ll be flooded with low quality advertising and will eat up your quota of daily pop-unders very quickly. Your rates will be low, though of course if that’s acceptable to you, go for it. I personally prefer higher rates that result in fewer ads, but higher quality and higher value ads. Conversely, don’t set your minimum bid too high. If you set the level too high, you’re cutting out too many advertisers, and the remaining audience might not want to advertise on your site. If your site is really good, you may be able to swing yourself as a premium publisher, but I wouldn’t count on it. Do what you can to encourage clicks on your site. Since PopAds requires a user interaction to trigger the pop-under, you will perform much better if you have some reason for your user to click on your site. Ironically, pop-over light boxes are a great way to do this, since they’re disruptive enough to require a click, but not so disruptive that they drive users away. Monitor your metrics and maintain a level of agility. The pricing and bidding for ads will waver throughout the week, with lower rates on weekends simply because of the number of businesses that shut down for weekends. Keep an eye out and don’t be afraid to adjust your minimum bids and other targeting on the fly. Why I Don’t Recommend PopAds All of the above makes this seem like a decent ad network, somewhere in the middle of the road. I have to say, however, I don’t want to recommend PopAds to my readers. Why not? Several reasons. First of all, PopAds has by all reports gone significantly downhill in the last few years. Every time a post is published on a high profile marketing blog about PopAds, a flood of low quality publishers streams in. This decreases the average quality and value of the network, which means advertisers spend less money. When advertisers spend less, publishers make less, driving the whole network down. The addition of the third point on this list makes it even worse. Secondly, pop-up and pop-under advertising is, frankly, a bit annoying to your website users. There’s a reason most websites have transitioned to display advertising, affiliate marketing, or lightbox-based advertising. Having tabs or windows appear when you didn’t want them is a prime violation of the user experience.  Some people are more sensitive to it than others – I’m not the biggest fan – but in general pop-ups are an outdated technique struggling to maintain relevance. Third and perhaps most importantly, PopAds has been abused by hackers. There are a handful of pieces of malware and viruses that run hidden browser windows and constantly browse PopAds for the benefit of the hacker. This is a guilt by association issue: PopAds is not responsible for these, nor do they sanction them. However, the fact is, it’s a network used by viruses, and there’s always the possibility that it will serve malicious ads to your traffic. Personally, the risk isn’t worth it. I don’t want to risk subjecting my audience to the kinds of issues PopAds can bring with it, so I don’t recommend it. You all, however, are adults capable of making your own decisions. Feel free to give them a try and see if you like them more than I do. To be honest, I would only use PopAds on a site that I’m using for experimentation, or one that’s running in one of the niches that isn’t normally allowed on most ad networks. Even then, the ads that appear can be shady, and you probably want to monitor them to make sure you aren’t accidentally serving malware to your audience. Exercise caution and you can make some money, but frankly, there are better options available. The post Can You Earn Money with Traffic? appeared first on Growtraffic Blog.

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