If you’re interested in starting up a web business, it’s important to have a good idea of what business you might start. What kind of ecommerce category do you fall into? There are important considerations for each different type, and those considerations can vary quite a bit. For example, if you’re looking to sell a service, you need to establish yourself as enough of an authority that people will trust you. If you’re selling something in a retail format, you need to figure out your inventory and fulfillment processes. Let’s explore, shall we?
B2C Vs B2B Vs C2C Vs C2B
First, let’s cover the broad, top-level ecommerce categories. I figure there are only four of them, but some people think there are as many as six; more on those in a moment. The main four are those I’ve listed in the subhead. So what are they, if you’re not familiar with the acronyms?
Business to Consumer is the most traditional type of business you think of when you think about, well, a business. A retail store is a business to consumer brand. Amazon is large business to consumer. A store like Office Depot is a hybrid, catering to home users and to businesses. Business to consumer brands are businesses that sell products directly to non-business customers.
Business to Business brands are also very common. Think about any service provider with a business tool to sell you. Google has a lot of business to business tools. Marketing platforms like Hubspot or MailChimp or HootSuite are all business to business companies. A business to business brand is simply a brand that is selling their services to other businesses, either of a specified scale or of any scale with varying pricing and service levels.
Consumer to Business is a less common type of transaction, but it has become increasingly common over the years as the benefits of hiring an employee drop, while the benefits of contracting a freelancer rise. A freelance writer working for a company is a C2B relationship. A website that provides stock photos is acting as a middleman; consumers produce the content and businesses can buy it.
Consumer to Consumer is the newest and fastest growing form of transaction. There are a variety of different ways this can manifest, from traditional to brand new. Traditional consumer to consumer transactions include small-scale sales like a yard sale or the transactions facilitated by eBay or Craigslist. It also includes the entire gig economy, ranging from for-contract courier services to Uber.
Some people also consider B2G or B2A as different from B2B. The G or the A stand for Government or Administration. Selling a service to the government as a contractor would be a B2G transaction. Filing and handling tax services would be a B2A service, potentially. I figure these are just a sub-set of B2B, if you consider the government or various public administrations to be a variety of business, or at least an organization. It’s not strictly necessary or beneficial to make the distinction.
So, the first thing you need to decide when you’re starting a business is what your target audience will be. Are you going to be a freelancer selling your services to companies? Are you a creative, working with whoever will pay you? Are you going to set up a deal with manufacturers or retailers to sell for them or refer customers? You have quite a few options.
The second thing you need to do is pick a business model. Here are three divisions, and the business models you might find within.
The first category of ecommerce is the traditional retail sales model, and various related business models. I call it the tangible goods category, because what you would be providing to your customers is a tangible product, something that can be handled physically and requires shipping.
Retail Sales, also known as Wholesaling and Warehousing, is the traditional sort of sales model. You produce, or hire someone to produce for you, physical products. You then store those products somewhere, be it in your spare bedroom or in a warehouse down by the docks. You create a website with a catalog users can use to browse your products, or you use a third party system like Amazon or Etsy to showcase your inventory. Customers make an order, and you fulfill the order, handling all of the shipping and support. Some companies, like Amazon, offer services like Fulfilled By Amazon to ease some of this process and guarantee shipping.
Retail sales can range from B2C, where you’re a company selling items to people, to B2B, where you’re wholesaling large quantities of products to other retailers, who will sell at a markup. Either way, you’re the initial provider of the item, not counting whatever factories you have hired to produce it for you.
Drop Shipping is a way to streamline the retail sales model. A wholesaler doesn’t care about most small customers; it’s not worth their time selling individual cans of Coke to people when they can sell truckloads to retailers instead. A drop shipper steps in and says “I will make you a deal; I will aggregate orders from small customers and process them; all you need to do is ship to the addresses I supply.”
There are a ton of drop shippers on Amazon. It’s incredibly easy to set up contracts with certain wholesalers and list products on Amazon (or your own storefront, set up using Shopify and some plugins), and sell those products. Customers are buying at a markup – so you can profit – but they don’t care, or the wholesale price isn’t available to them, and so on.
White Labeling is sort of like a form of drop shipping, or of wholesaling, as a kind of bridge in the gap between them. You typically purchase products from a company and sell them to individuals, like you would with drop shipping. However, instead of keeping the manufacturer or wholesaler’s branding, you add on your own branding. This is common in the health and beauty niche, but is more difficult in other niches.
Print on Demand is somewhat similar to drop shipping, though you can be the first-party provider or a second-party middleman depending on your position. You can do the printing yourself, or you can hire a printing company to print what you want them to. The difference between print on demand and drop shipping is simply that, with wholesaling and drop shipping, there’s a warehouse full of products somewhere just waiting to go out. With print on demand, the item is not created until an order comes in. This is exceedingly common with apparel and small accessories like phone cases. It’s also common with art prints.
Affiliate Marketing is similar to drop shipping, except you’re not handling any part of the process except advertising. With drop shipping, you have to create the storefront, and forward orders on to your wholesaler. With affiliate marketing, you don’t even handle orders; you simply direct customers to your wholesaler’s storefront. Amazon also does this; the Amazon affiliate program allows anyone to just make a link that points to a listing on their storefront, where they get paid if their referred user makes a purchase. It has the lowest overhead – all you need to succeed is a blog – but it’s also likely to have slimmer profit margins.
Manufacturing can be considered the root of all B2B tangible goods sales. Being the company that actually creates the products means you can make a lot of profit; if a widget you sell costs $100 per case, and it takes you $2 worth of materials to manufacture the case, you’re pulling in a lot of cash. The trick is, you have to source raw materials and you need the hardware to manufacture the products in bulk at a rapid pace. There’s a reason most manufacturing is now performed in places like China; it’s expensive to get set up and reconfigured.
Many of these ecommerce categories have a supplemental or spin-off type in the form of subscription services. The Dollar Shave Club is a prime example; they’re a drop shipping and white labeling company that operates on a subscription model rather than discrete sales. For the most part, I don’t consider these subscription services to be different categories; they’re just recurring orders for existing categories.
There is a lot of overlap between tangible goods and intangible goods sales. Many of the same business models apply. Affiliate marketing, for example, works equally well for Amazon regardless of whether you’re buying a book or an ebook.
Digital Product Sales are a form of intangible good where you’re simply selling something that has no physical form. Software is the prime example; everything from boxed software at Best Buy to the library you can buy on Steam can count as digital product sales.
Training Courses are another form of intangible good. It’s different from a service, because you aren’t necessarily training anyone directly; rather, you’re providing video lessons and coursework in PDF form, and whatever else is included.
The final ecommerce type is being a service provider. Rather than providing a book, you provide the service of writing. Rather than providing a painting, you provide the service of graphic design.
Freelancing is one of the primary forms of service one can provide online. Freelancers can do anything from coding and writing to art to marketing. Almost anything a business needs can be done by freelancers, though it’s not always appropriate to contract freelancers rather than hire employees. There’s also the middleman business model of providing connections; sites like Upwork or WriterAccess provide the service of connecting freelancers with people who want to hire them.
Consulting is another form of service one can provide. You don’t have to provide the service for a company directly, but you can examine their processes and explain to them how they can improve, with your own recommendations, and perhaps your own services on offer. Consulting is simple outsourcing institutional and industry knowledge.
Training is similar to consulting, but more in-depth. You can hire someone to train yourself or your employees in a task. Training is often provided along with tangible and intangible goods as well.
As A Service (XaaS) is an entire class of internet-based service providers. Anything you think of as a web app today is usually “software as a service”. Rather than buying a piece of software and the hardware to run it, you buy access to someone else’s computer running that software. Anything from Google Analytics to Canva to Microsoft’s Office 365 can be an example of software as a service.
More than just software can be provided as a service. Amazon’s web services, Google’s App Engine, and WordPress.com hosted blogs are examples of Platforms as a Service. Content Delivery Networks and outsourced processing power in the Google Compute Engine are examples of infrastructure as a service.
Any as-a-service model relies on uninterrupted internet connections and reliable providers to succeed, which is why many of them tend to be B2B; they need the scale to support themselves. Still, more and more, these are becoming commonplace.
Once you have chosen your target audience and the category for your ecommerce business, you can start to nail down more of the details. What is your product or service?
How are you going to provide it? What kind of infrastructure do you need in place to succeed? Have at it, and good luck!
The post The Exhaustive List of Ecommerce Types and Categories appeared first on Growtraffic Blog.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn Live video and company page updates with special guests Viveka von Rosen and Cathy Hackl. Watch […]
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Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His podcast is Project Distinct, and his […]
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Got an important message you need to get out there quickly? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey shows how Social Media Examiner quickly got the word out about an opportunity that had a […]
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Studies show that AMP drives more revenue and positive ROI. This includes prior analysis done by Stone Temple (now Perficient Digital) as shown in our canonical guide to AMP. In addition, a Forrester economic-impact study outlines how greater page-load speed increases conversions, traffic and pages per visit.
There’s a lot of positive, individual-use cases for how websites are succeeding with AMP, but there are also stories out there where things didn’t go so well. In my experience, that’s usually because the implementation was poor, resulting in a crappy UX. Going from a slow site with great UX to a fast site with crappy UX is probably not a win, in my opinion.
Do you want to optimize your LinkedIn ad campaigns? Wondering how objective-based advertising can help? In this article, you’ll discover how to create objective-based ads using LinkedIn’s updated Campaign Manager. What Are the New LinkedIn Advertising Campaign Objectives? The Campaign Manager interface has been redesigned for LinkedIn objective-based ads and to offer a more streamlined […]
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Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing videos. Explain the Process to Your Interview Subject While you may think what […]
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Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch For In 2018, eMarketer estimated that 31.8% of the U.S. population uses Instagram. That’s a lot of potential fans […]
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More companies than ever are using content marketing, but do we have any proof that it actually works?
In this episode of our award winning Here’s Why digital marketing video series, Mark Traphagen shares some interesting stats from a study that show just how effective content marketing can be in bringing in and retaining customers.
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Does Content Marketing Actually Work? The Data Says Yes!
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Eric: Mark, content marketing has been all the rage for several years, but how do we know it works?
Mark: It may seem like something you have to take on faith, but now thanks to some research by metrics firm ProfitWell, we have some solid data on its effectiveness.
They took a deep dive into 3,000 businesses that subscribe to their service, some of which use content marketing and some that don’t. They also had access to the behavior of 30,000 consumers who use those sites.
Eric: And what did they find?
Mark: To start, they showed that while content marketing might seem like an expensive investment, it is cost effective compared to other forms of marketing. For example, they found that content marketing is about 30% less expensive than paid channels in terms of cost of customer acquisition. They also stated that companies with blogs get 67% more leads.
Companies with blogs get 67% more leads than those that don't.Click To Tweet
Eric: Content can be effective in bringing in new customers, but does it help a site retain customers?
Mark: According to the ProfitWell data, it does. They saw a 5% to 10% better retention rate for companies that deploy content.
But obviously, the biggest benefit is on the customer growth side. In fact, the companies that consistently use content see about a 30% higher growth rate than those that don’t.
Eric: Those are some pretty amazing stats.
Mark: I do think we need to provide a caveat here. No one should take from these results that simply posting content in and of itself will make this magic happen.
I think it’s a safe bet that the companies in the data sample that drove the positive results up employ a well planned and executed content strategy that does a great job of covering the whole buying cycle. ProfitWell’s stat that almost half of buyers view three to five pieces of content before engaging with a sales rep seems to back that up.
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube audience and subscriber growth and Periscope live streaming with guests with special guest Luria Petrucci. Watch […]
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Dallas, TX – CyrusOne (NASDAQ: CONE), a premier global data center REIT, today announced the availability of IBM Cloud Direct Link within CyrusOne’s Carrollton, Texas data center to support customers in the U.S. via CyrusOne’s National IX. IBM Cloud Direct Link provides customers with a secured, dedicated network connection from their own IT infrastructure to the IBM Cloud.
“We are excited to welcome IBM Cloud into the CyrusOne ecosystem. IBM is a world leader in cloud services, and connecting to our National IX provides a competitive advantage for customers in Texas and across the United States,” said John Gould, executive vice president and chief commercial officer, CyrusOne. “The Dallas Metro Area has seen rapid growth in cloud services, and locating in our state-of-the-art Carrollton facility provides the lowest latency for customers in the Texas markets.”
“As businesses enter the next phase of the cloud journey, it’s important to have an open, hybrid approach to develop, run and deploy applications across multicloud environments,” said Gabriel Montanti, Global Offering Executive, IBM Cloud. “The collaboration with CyrusOne is part of the expanding IBM Cloud Direct Link service provider program, which provides businesses with dedicated private connectivity with low latency so they can optimize their hybrid cloud strategy.”
CyrusOne National IX delivers interconnection across states and between metro-enabled sites within the CyrusOne facility footprint and beyond. The platform enables high-performance, low-cost data transfer and accessibility for customers and unites CyrusOne data centers throughout the United States. With dedicated connectivity to the IBM Cloud, businesses have a secured path to migrate sensitive workloads and data to the cloud and take advantage of next generation services including AI, analytics, blockchain and more.
CyrusOne operates more than 45 data center facilities across the United States, Europe, and Asia to provide customers with the flexibility and scale to match their specific IT growth needs. CyrusOne facilities are engineered to include the power-density infrastructure required to deliver high availability, including an architecture with the highest available power redundancy.
CyrusOne (NASDAQ: CONE) is a high-growth real estate investment trust (REIT) specializing in highly reliable enterprise-class, carrier-neutral data center properties. The Company provides mission-critical data center facilities that protect and ensure the continued operation of IT infrastructure for approximately 1,000 customers, including more than 205 Fortune 1000 companies. With a track record of meeting and surpassing the aggressive speed-to-market demands of hyperscale cloud providers, as well as the expanding IT infrastructure requirements of the enterprise, CyrusOne provides the flexibility, reliability, security, and connectivity that foster business growth. CyrusOne offers a tailored, customer service-focused platform and is committed to full transparency in communication, management, and service delivery throughout its more than 45 data centers worldwide. Additional information about CyrusOne can be found at www.CyrusOne.com.
LANSING, Mich. – Liquid Web, a managed hosting company purpose-built for mission-critical sites, stores, and applications for small and midsize businesses announces the refresh of their Managed Dedicated Server offerings, now featuring the new Intel Xeon Scalable processors. The new lineup includes the Intel Xeon E3-1230 v6, Intel Xeon Silver 4108, and Intel Xeon Gold 6130. These technology improvements enhance speed, reliability, and security across the Managed Dedicated Server portfolio and signal Liquid Web’s continued commitment to growing their customers’ online potential.
“Our goal is to provide our customers with the best available server technology backed by the Most Helpful Humans in Hosting. This makes Liquid Web the best choice for web-dependent businesses and the designers, developers, and agencies who serve them,” said Melanie Purkis, Director of Managed Hosting Products. “This new Intel Xeon Scalable technology provides workload-optimized performance, improved hardware security, and serious processing power that our customers require for their mission-critical sites, applications, and databases,” said Purkis.
Liquid Web’s Managed Dedicated Servers come standard with DDoS protection, advanced security, and built-in backup disk. And, as with all Liquid Web customers, Managed Dedicated Server users benefit from our wholly-owned data centers that are staffed 24/7/365 with highly-trained administrators and engineers who are always available by phone or live online chat in 59 seconds or less — guaranteed. All of this comes without the need for contracts, long-term commitments, or hidden costs.
All Managed Servers at Liquid Web also include the following hosting essentials and uptime guarantee:
Performance Enhancements (CloudFlare)
Built-in server backup solutions
100% Power and Network Uptime Guarantee
24×7 proactive monitoring
Optional off-site backups and Server Protection/Malware Remediation
About Liquid Web
Liquid Web powers online content, commerce, and potential to 30,000 SMB entrepreneurs spanning 150 countries. An industry leader in managed hosting and cloud services, Liquid Web is known for its high-performance services and exceptional customer support. The company owns and manages its own core data centers, providing a diverse range of offerings, including bare metal servers, fully managed hosting, Managed WordPress, and Managed WooCommerce Hosting, and continues to evolve its service offerings to meet the ever-changing needs of its web-reliant, professional customers. As an industry leader in customer service*, the rapidly expanding company has been recognized among INC. Magazine’s 5000 Fastest-Growing Companies for eleven years. Liquid Web is part of the Madison Dearborn Partners family of companies, Madison Dearborn Partners, LLC (“MDP”).
Dubai, United Arab Emirates – Oracle announced the immediate availability of its new data centre in Abu Dhabi, which will offer public cloud applications services to customers in the UAE and wider Middle East. The Abu Dhabi data centre will support the rapid adoption of Oracle Cloud in the UAE and act as a key catalyst for the implementation of UAE’s strategy for the Fourth Industrial Revolution aimed at building the country’s leadership in education and advanced technology, including artificial intelligence, robotics and genomic medicine.
“By locating a data centre in the UAE, we will be able to better manage service levels and respond to local customers, who, for data governance requirements and other reasons, need to keep their data local,” said Arun Khehar, Senior Vice President – Business Applications, Middle East and Africa, Oracle. “Our customers in the region are excited about this new development. Coupled with Oracle’s unique ability to deliver solutions at every layer of the cloud stack, they firmly believe they can tackle digital disruption head on.”
Top organisations in the UAE continue to drive major digital transformation projects with Oracle Cloud. Etisalat, one of the world’s leading telecommunication groups, is the telecom partner for Oracle’s applications data centre in Abu Dhabi.
“In the past year, we have seen dramatic changes in the industry with digital technologies taking centre stage. Businesses are making investments in futuristic technologies and adapting to these technological changes in their ecosystems”, said Miguel Villalonga, Vice President of Cloud & Data Center, Etisalat Digital. “With digital transformation driving the future, more companies are enabling digital innovation in their business and services. Our collaboration with Oracle complements very well the existing capabilities of Etisalat Digital and will help accelerate this transformation and cloud adoption to further empower government and commercial entities in the region.”
Her Excellency (H.E.) Dr. Rauda Al Saadi, Director General of Abu Dhabi Smart Solutions and Services Authority (ADSSSA), said, “The Authority is sparing no effort in contributing to positioning Abu Dhabi as a global hub for technology and innovation. In line with this, the launch of the new Oracle data centre in Abu Dhabi represents a strong boost towards achieving a digital transformation path, complementing the Abu Dhabi Government Accelerators Programme ‘Ghadan 21’.”
“We are fully aware of the important role that data plays as the key element in driving digital transformation, which requires a strong data system based on the latest technologies and capabilities,” H.E. added. “We therefore attach great importance on the need to strengthen partnerships with leading technology companies to enhance the government services, decision making process, and raising the efficiency of government performance. Our collaboration with Oracle will allow us to double our capabilities across many areas of technology, such as the Internet of Things (IoT) and large data analytics.”
Data management represents a cornerstone of the authority’s strategy to develop and manage the data exchange platform, build analysis capabilities, and reinforce private sector participation in the development of this field, she noted. That effort supports the Abu Dhabi Government’s efforts to achieve economic growth and enrich the quality of people’s lives.
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly-Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com/middleeast.
Norwalk, CT — 365 Data Centers, a leading provider of hybrid data center services for carrier, content and enterprise customers, announces its Enterprise Managed Services solution, which provides full-service, end-to-end data center technology procurement and management. The new offering includes strategic investment in hardware and software from the industry’s top vendors, such as Dell EMC, storage in 365’s secure facilities, and all supporting services. Allowing businesses to consolidate the cost of acquiring and supporting data center infrastructure into a single fixed monthly fee, the Enterprise Managed Services solution frees up enterprises to focus on their core business instead of IT management.
“Our Enterprise Managed Services solution is our latest example of how we’ve developed a complete enterprise IT services ecosystem, ensuring that our clients no longer have to be burdened with data center management,” says Jeff Slapp, Vice President of 365 Data Centers. “Every week, we’re hearing that enterprises want to move away from a data center management role, but they’re also increasingly interested in hybrid IT infrastructure and keeping costs low and stable. Our new offering solves for these competing challenges and is anchored by our unmatched customer service, along with our entire services portfolio.”
“We’re proud to collaborate with 365 Data Centers to provide enterprises with comprehensive, industry-leading data center solutions,” says Elliot Hujarski, Area Vice President-Southeast for Dell EMC. “With Dell EMC’s broad portfolio of scalable, high-performance data center solutions coupled with 365 Data Centers’ expertise, network and facilities, enterprises can tap into the best IT architecture in the industry without the upfront capital expenditure.”
365 Data Centers’ Enterprise Managed Services offering provides clients with hands-on, start-to-finish guidance to meet their infrastructure needs, beginning with consultation on the desired hardware and software combination, and ending with a move-in-ready, fully implemented, secure solution housed at one or more of 365’s 10 U.S.-based facilities. The fundamental goal of this offering is to free customers from the burden of day-to-day data center management so they can focus on what matters: the success of their business.
Jakarta, Indonesia – Alibaba Cloud, the cloud computing arm of Alibaba Group, today launched a second data center in Indonesia to double its local capacity. The company also announced the Internet Champion Global Accelerator Program at today’s “Hello Indonesia 2019” event to empower local enterprises and talents, contributing to Indonesia’s 2020 Go Digital Vision.
Driven by strong customer demand, the opening of the second data center came only ten months after the first. Alibaba Cloud is the only global public cloud platform with local data centers in Indonesia. The two centers will provide high availability and strengthen disaster recovery capabilities, allowing customers to deploy mission-critical workloads in multiple availability zones and switch over within seconds. Alibaba Cloud now has 55 availability zones across 19 regions worldwide.
The two centers offer a comprehensive suite of products and services, ranging from elastic computing, database service, networking, storage, security, and middleware, to solutions that address vertical industry challenges. With strong demand for big data and analytic solutions from Indonesian enterprises, Alibaba Cloud has already launched Machine Learning for AI and, later this month will offer elastic search to provide real-time search, data analysis, and visualization capabilities. Alibaba Cloud has also launched Smart Access Gateway (SAG), an SD-WAN solution to provide a one-stop cloud connectivity solution for public cloud and hybrid cloud environments.
“The Digital Economy Vision of Indonesia sets out a clear direction for our future development. Our goal is to foster new decacorn and unicorn, accelerate the growth of at least 1,000 startups, and help at least 8 million people in the traditional farming and fishing industries, as well as SMEs, to go digital,” said H.E. Rudiantara, Minister of Communications and Information of Indonesia.
“With better connectivity and a fast-growing digital community, the Indonesian market presents enormous opportunities to both local and global enterprises,” said Leon Chen, General Manager of Singapore and Indonesia, Alibaba Cloud. “By doubling our data center capacity and launching the Internet Champion Global Accelerator Program in Indonesia, we aim to further build the cloud ecosystem and talent pool for Indonesia.”
The newly launched Alibaba Cloud Internet Champion Global Accelerator Program echoes the Indonesian Government’s digital ambition by providing training, mentorship, and venture capital opportunities to enterprises and professionals. Following its initial launch in Indonesia, it will gradually roll out to other global markets. Alibaba Cloud kicked off the program in Jakarta by giving 300 professionals from start-ups and enterprises an introduction to e-commerce technology, using Alibaba Group’s Double 11 Global Shopping Festival as a case study. The accelerator program will go to Bali on January 12 to further connect with more than 200 professionals and students.
Alibaba Cloud also continues to strengthen its local channel network with partners such as PT IndoInternet, PT Blue Power Technology and PT Sistech Kharisma. Today, Alibaba Cloud announced a strategic partnership with PT IndoInternet as the distributor of its full range of cloud computing products and services.
“We are very pleased to work with Alibaba Cloud. Reliable and cost-effective products and services are highly sought-after in our market as it expands. Serving as a distributor of Alibaba Cloud not only helps us meet increasing market demand but also enables local resellers to improve their product knowledge and service standards,” said David Tandianus, Director, PT IndoInternet.
About Alibaba Cloud
Established in 2009, Alibaba Cloud (www.alibabacloud.com), the cloud computing arm of Alibaba Group, is among the world’s top three IaaS providers according to Gartner, and the largest provider of public cloud services in China, according to IDC. Alibaba Cloud provides a comprehensive suite of cloud computing services to businesses worldwide, including merchants doing business on Alibaba Group marketplaces, start-ups, corporations and government organizations. Alibaba Cloud is the official Cloud Services Partner of the International Olympic Committee.
San Francisco, CA – Cloudflare, the leading Internet performance and security company, announced results from the fourth quarter of 2018. In the final three months of the year, Cloudflare continued to expand its global footprint with 10 new data centers, launched its first mobile application, and opened a new office in Munich, Germany.
“We closed out 2018 with significant network expansion, our first consumer application, and a new European office,” said Matthew Prince, co-founder and CEO of Cloudflare. “I’m proud of the growth our team accomplished in the final quarter, as we brought our network even closer to our global users and opened an office to be closer to our European users.”
Cloudflare’s new data centers bring its network to 165 global points of presence. With these additions in the United States, Bahrain, Russia, Vietnam, Pakistan, and France (Reunion), Cloudflare announced a total of 46 new cities in 2018.
Cloudflare also announced its first mobile application, the 220.127.116.11 app. Cloudflare launched the 18.104.22.168 DNS offering in March 2018 to provide users with a faster and more private Internet browsing experience. The 22.214.171.124 app allows iOS and Android users to quickly toggle 126.96.36.199 on and off on their phones to easily access an encrypted browsing experience. Since launching the 188.8.131.52 app in November, nearly one million users have downloaded the app.
Cloudflare also published an update on the one year anniversary of the Athenian Project, an effort to restore confidence in democracy by providing vulnerable election websites with Cloudflare’s enterprise-level service, for free.
In December 2018, Cloudflare received high scores from the 2018 Gartner Critical Capabilities report for Cloud Web Application Firewalls (WAFs)*. In addition, Cloudflare is continuing to expand its network across the world and now has a network capacity of 20Tbps.
Cloudflare had more than 865 employees at the end of 2018, up from 539 just over a year ago as the company continues to grow its engineering, sales, marketing, and support teams across its offices worldwide.
*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Cloudflare, Inc. is on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers more than 10 trillion requests per month, which is nearly 10 percent of all Internet requests. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with each new site added. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer, named the Most Innovative Network & Internet Technology Company for two years running by the Wall Street Journal, and ranked among the world’s 50 most innovative companies by Fast Company. Headquartered in San Francisco, CA, Cloudflare has offices in San Jose, CA, Austin, TX, Champaign, IL, New York, NY, Washington, D.C., London, Munich, and Singapore.
Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketing Companion podcast, and is the author of multiple books, including Known, The Tao of Twitter, and […]
The post Marketing Reimagined: Why Marketers Must Change Now appeared first on Social Media Marketing | Social Media Examiner.
Wonder if you should survey your customers? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey goes behind the scenes to reveal how Social Media Examiner uses an annual survey of its customers to inform content […]
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Getting the best return on your investment is the core desire for anyone using paid advertising of any sort. You’re spending money, so you want to make as much in return as you can. Part of optimizing your ROI is knowing everything you can about how the ads system works.
One crucial element of Google ads is the size of the various display ads you’re able to use. Publishers need to know this so they know how much space to assign for ads on their site. Advertisers need to know this so they know how large their images should be. Google has quite a few different ad sizes, many of which are surprisingly similar, so it’s best to get the dimensions straight from the horse’s mouth.
Remember, though, that these ad formats are not for Google’s search result advertising. Those ad slots are text-only, as are several other formats for Google ads. If you want to use image ads where the dimensions matter, you need to choose that particular format of display advertising.
Google divides their ad sizes into three categories. These are “top performing ad sizes”, “other supported ad sizes”, and “regional ad sizes”. Why they keep any beyond the top performers is anyone’s guess, but I suppose giving people more options allows them to test variations on ad sizing and performance.
Top Performing Ad Sizes
300×250 pixels. This format is known as the Medium Rectangle in most publications and is one of the most common ad sizes Google offers. As a publisher, it’s a good option to choose because you’re always going to have something to fill in the space. Since it’s very common amongst publishers, it’s very open to advertisers, with plenty of inventory to fill. This format is available for text ads, display ads, and mobile ads. It tends to perform well when embedded within the text of articles, or when merged with a multi-column layout on a website’s feed.
336×280 pixels. This format is slightly larger than the medium rectangle format, being 36 pixels wider and 30 pixels taller. This means the aspect ratio is very slightly different, but not by enough to truly matter. This one is called the Large Rectangle in many publications and is another common ad format. Like the medium rectangle, the large rectangle is very commonly found embedded within content like an image, though obviously it stands out as an ad due to ad disclosure rules. This format is available for both text and display ads, but is not available for mobile ads.
728×90 pixels. This is the “leaderboard” ad format, but the majority of you out there probably recognize it as a typical “banner” ad. It’s very wide, not very tall, and forms a horizontal bar that is used in a wide variety of ways. You very frequently find this ad format placed above content or below it, as part of the navigation or in the footer. Sometimes you see these used in place of spacers in the middle of articles, but this can cause issues with people encountering the ad and assuming the content is concluded. Be sure to encourage further scrolling if you use this format in the middle of your content. These are available for text and display ads, but not for mobile.
300×600 pixels. This is occasionally called the Half Page ad format, though many people just think of it as “that large ad to the side of the screen.” These ads are tall and vertically oriented, which means they would fit a cell phone orientation, except they are not available on mobile. Rather, they are often used to fill in whitespace to the sides of your content, which would normally simply be a gutter for widescreen monitors to center content. Google claims this is one of the fastest growing ad sizes, and as such it is becoming increasingly available amongst both publishers and advertisers. If you want to experiment with some of the most cutting-edge ad formats, this is one to look into. As mentioned, this is not available on mobile, but works with both display and text ads.
320×100 pixels. This is known as the “large mobile banner” ad format. Unlike the other top performing ad formats, this one is available for mobile ads but not for traditional display or text advertising. It is considered a mobile alternative to the 320×50 and 300×50 ad formats, which we have not discussed yet. They are vertically quite tall compared to other mobile ad formats, offering plenty of space for mobile viewers. If you want to capture as much mobile attention as possible in content with display advertising, this is a good format to use.
Other Supported Ad Sizes
320×50 pixels. This is the “mobile leaderboard” style of ads, and is only available for mobile ads, not for desktop displays. Unlike the top performing mobile ad format, this one is half the size vertically, making it very squat and very wide. They are often used the same way as banner ads for mobile browsing, used at the top of content or in the footer at the end of content.
468×60 pixels. This is the ad format Google specifically calls the “banner” ad format, not to be confused with the leaderboards. Like leaderboards, it is short but wide, but it’s not quite as wide as the leaderboards. This is to make it more accommodating to narrower website layouts that don’t have the space to plug in such a wide ad format for the leaderboards. This format is available for desktop display and text ads, but not for mobile. Additionally, Google warns that this ad format is going out of style and, as such, inventory tends to be limited. Fewer publishers are using it, fewer advertisers are paying for it, and it will eventually be deemed a legacy ad format.
234×60 pixels. Those keen with math will notice that this is exactly half as wide and exactly as tall as the banner ad format. Fittingly, it is thus labeled the Half Banner ad format. It’s designed to fit in smaller spaces than the usual banner ad, and can be a small and unobtrusive ad format. However, this means it is also prone to being overlooked, which means it tends to underperform compared to other ad formats. Ads need to be large and in charge to be successful these days; trying to slip under the radar only works if you have some inexplicably high value display ads. This format does not work for mobile, either.
120×600 pixels. The official name for this ad format is the skyscraper ad format. It is less than half as wide as the half page format, while being just as tall. It’s essentially a banner turned on its side, which is how it got its start, more or less. As a desktop-only display ad, this one allows you to take up some gutter space on the sidebar of your website, without needing to dominate it with something as large as the half-page ad. However, this is also a less popular ad format than the half page, which leads to lower ad performance.
120×240 pixels. This is the actual “vertical banner” ad which, like the similarly sized half banner, suffers from being too small to capture a ton of attention. This kind of ad format would be ideal for small slide-in or pop-in widgets, but Google doesn’t like ads that only appear in certain dynamic circumstances, responsive design notwithstanding. The small size, the fact that it is limited to desktop-only display advertising, and the strange dimensions mean it isn’t very well suited for modern web advertising outside of specific circumstances.
160×600 pixels. This format is slightly over half as wide as the half page format, and is a little wider than the skyscraper format, serving as a sort of middle of the road between the two. The wider space than the skyscraper allows more creativity in your display ads, while still being narrower than the very dominant half page format. This tends to have a lot of inventory available, and is ideal for publishers with sidebars they want to fill with advertising. It’s available for desktop advertising, but not mobile.
300×1050 pixels. This is the “portrait” advertising format. It’s not very wide, but is extremely tall. Many modern mid-range computer monitors today are only 1080 pixels tall, so this can take up most of the vertical space, accounting for the navigation bar of a browser. These are brand-centric, which means they tend to work best when run alongside specific branded content or sponsored posts. Some sites use these as a sort of pseudo-background element in the gutter space of a centered page, making it look as though the ad content is peeking out behind the page content. Again, this is not available for mobile advertising. Currently, this is a high-demand, low-supply ad format, as few publishers are equipped to run them. You can take advantage of this for exclusive positioning and always-full advertising, if your site is configured for it.
970×90 pixels. This is occasionally called the Large Leaderboard format, and is a uniquely dynamic ad format. When a user views it for the first time, it will expand downwards, sliding the content further down to reveal the full content of the ad. The fill size of the display is 970×415 pixels. Once the user has seen the ad once, it no longer automatically expands, but can expand if the user clicks on it. This format is often used to display video, animations, and app advertising that tends to be very dynamic by its nature.
970×250 pixels. This is a billboard ad, and as such, has the same basic dimensions as a billboard you would see on the side of the highway. It’s very wide and quite tall, making it a very prominent ad. It’s best to run this at the top of your page, since it will often be cut off below the fold, and if it’s embedded in your content, users will assume it signals the end of a post unless otherwise indicated. This is another format where advertiser demand has outstripped publisher supply, putting publishers in a good position to earn.
250×250 pixels. This is a square ad format, which Google helpfully calls the Square ad format. It’s good for fitting into small spaces that aren’t wide enough for banners or leaderboards, and aren’t tall enough for skyscrapers. It’s large enough that it is not entirely ignored like the other small ad formats, and it’s quite common to be seen within text. This is also one of the more prominent formats for mobile advertising, because it’s available for both desktop and mobile ads.
200×200 pixels. This is the “small square” ad format, called such because it is a square and is smaller than the base square format. Why Google doesn’t call this the square and the other one a large square is anyone’s guess. It has all of the same benefits as the square ad, except it’s smaller, which means it is often overlooked. It is also limited in supply. It too is available for both desktop and mobile ads.
180×150 pixels. This is a small rectangle and, of course, is called the Small Rectangle ad format. It can fit into small spaces, but that’s often a detriment, as explained several times before. It doesn’t tend to perform very well and is probably well on its way to being deprecated.
125×125 pixels. This is the “button” ad format, which is basically just a small square, slightly larger than what most web forums use for avatar photos. It doesn’t perform very well and is limited to desktop advertising only, so it’s at the bottom of the list where Google can try to forget it exists.
Regional Ad Sizes
I’m not going to go over every regional ad size variation, because there are a lot of them. Google Ads makes certain specific ad sizes available in different countries, because different regions tend to have different preferred website layouts. For example, the most popular ad size in Russia is 240×400 pixels, called the vertical rectangle. It’s smaller than a half page, but larger than many other formats. Google also provides a few specific formats exclusively for use in Poland. Your guess is as good as mine as to why.
The post The Ultimate Guide to Google Display Banner Ad Sizes appeared first on Growtraffic Blog.
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