Industry Blogs

3 Analytics Tools That Help Measure Your Marketing Results

Social Media Examiner -

Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working? In this article, you’ll find three tools to analyze and report on your social media marketing efforts. #1: Evaluate Keyword Mentions and Sentiment Awario is a social media monitoring and analytics tool that finds mentions of your […] The post 3 Analytics Tools That Help Measure Your Marketing Results appeared first on Social Media Marketing | Social Media Examiner.

How to Create Instagram Stories People Love to Watch

Social Media Examiner -

Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content? In this article, you’ll find six ways to enhance your Instagram stories for better audience engagement. Why Instagram Stories Engagement Tactics Matter If you look through Instagram Stories content from brands, you’ll find that most story content just isn’t […] The post How to Create Instagram Stories People Love to Watch appeared first on Social Media Marketing | Social Media Examiner.

FindMyHost Releases April 2019 Editors’ Choice Awards

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OKLAHOMA CITY, OK – Web Hosting Directory and Review site www.FindMyHost.com released the April Editor’s Choice Awards for 2019 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews. Customers who wish to submit positive reviews for the current or past Web Host are free to do so by visiting the customer review section of FindMyHost.com.  By doing so, you nominate your web host for next months Editor’s Choice awards. We would like to congratulate all the web hosts who participated and in particular the following who received top honors in their field: Dedicated Servers KVCHosting.net   Visit KVCHosting.net  View Report Card Business Hosting HomepageUniverse.com   Visit HomepageUniverse  View Report Card European Hosting KnownSRV.com   Visit KnownSRV.com  View Report Card VPS ProVistaTech.com   Visit ProVistaTech.com  View Report Card Secure Hosting RivalHost   Visit RivalHost.com  View Report Card Cloud Hosting BudgetVM.com   Visit BudgetVM.com  View Report Card Hybrid Servers GlowHost.com   Visit GlowHost.com  View Report Card Budget Hosting Innovative Hosting   Visit InnovativeHosting  View Report Card Enterprise Hosting ServerWala   Visit ServerWala.org  View Report Card Shared Hosting QualityHostOnline   Visit QualityHostOnline  View Report Card Virtual Servers VPSFX.com   Visit VPSFX.com  View Report Card SSD Hosting ioZOOM.com   Visit ioZOOM.com  View Report Card Cloud Servers ToggleBox.com   Visit ToggleBox.com  View Report Card Managed Hosting XLHost.com   Visit XLHost.com  View Report Card cPanel Hosting MightWeb.net   Visit MightWeb.net  View Report Card Website Monitoring UptimeSpy.com   Visit UptimeSpy.com  View Report Card About FindMyHost FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. FindMyHost.com was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. FindMyHost.com showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at www.FindMyHost.com.

How to Lower Your Facebook Ad Costs: 4 Tips

Social Media Examiner -

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. How Does Facebook Charge for Ads? When you set up a Facebook campaign, you have two choices of how you’re charged: impressions or link […] The post How to Lower Your Facebook Ad Costs: 4 Tips appeared first on Social Media Marketing | Social Media Examiner.

Why Your SEO Should Include a User Needs Analysis – Here’s Why #208

Stone Temple Consulting Blog -

In 2018 Google seemed to be rewarding sites with depth and breadth of content more than ever. Does your site measure up? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why a user needs analysis can reveal content gaps that are hurting your SEO and show you how to perform such an analysis for your site.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Why the Chrome User Experience Report Can Help You Retain More Users Why Google Is Hungry for Comprehensive Content See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, what is a user needs analysis? Eric: Great question, Mark. So, the basic idea when the user needs analysis is to try to assess in detail what users are looking for on a site like yours. So, what are their real needs.  This goes much deeper than researching the top keywords that people search on. The concept instead is to focus on developing a very broad and deep content experience on your site that meets a wide range of user needs. Mark: Eric, I’ve heard you say in the past that much of this has to do with the Google algorithm updates in 2018. Can you elaborate on that a little bit? Eric: Sure, happy to. First of all, Google did many very important updates in 2018, beginning all the way back in March and throughout the year. One of the big areas they focused on was better understanding user intent. So, I have a classic example where looking at a digital camera search result in February versus what it looks like in October, we had a shift that had two digital camera review sites versus two e-tail sites, and by the end of the year was just four e-tail sites, massive change in the overall intent. So, that’s one of the things that Google did. But they also changed a lot, in my opinion, on how they’re evaluating the breadth and depth of content. I saw many sites that saw huge upticks in traffic. And these were sites that were publishing a really significant volume of quality content. And then we saw some sites take a major beating. And these were sites that in our opinion lost because of the quality of their content. Mark: Can you expand on the rationale behind this analysis? Eric: Sure. Imagine that you have 100 users come to your site after entering a keyword at Google. Let’s for example say the keyword is “Digital Cameras.” If you asked them all to provide the top five to ten things they’re looking for, some might mention storage, others might discuss zoom capabilities, some might have a specific brand in mind. Yet others may be more concerned with reviews or learning about photography even. Chances are that no two people will provide the exact same list. And if you summed up all the different choices people make, I bet you’re going to get about 500 different choices. Mark: Probably. Eric: The right idea from a planning point of view is to produce content that addresses a large array of those needs. Mark: How do you perform the analysis that you’re talking about? Eric: There are many good data sources to tap into. First, model the personas of your target audience. Get a sense for who they are and how they think. So, a small business owner versus somebody in a large corporation in a marketing department versus consumer: they all have very different mindsets. Understand what your customer base is like. Then talk to your product designers; figure out what was in their brain when they were making their decisions. Next talk to your customer service people and find out what the most common user questions are. Also, just to get old fashioned about it from an SEO perspective, go to Google, type the phrase in, and look at Google Suggest and the People Also Ask results and see what you see there. Oh, and by the way, if you could do the survey I suggested at the beginning, do it. Mark: What do you do with this analysis once you have it? Eric: You’re going to use it to inform your content plan. You want to build out a map for your content, an editorial calendar that covers as large an array of all the identified needs as possible. Get related content created by true subject matter experts and make it really easy for people to find on your site. And of course, like in all good content marketing, make sure the world knows about it. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Checkout on Instagram and Sponsored Stories Polling Stickers

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s new in-app checkout and polling in sponsored stories with our special guest, Rebekah Radice. Watch the […] The post Checkout on Instagram and Sponsored Stories Polling Stickers appeared first on Social Media Marketing | Social Media Examiner.

Is Facebook Organic Marketing Dead?

Social Media Examiner -

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She’s also author of The New Relationship Marketing: How to Build a […] The post Is Facebook Organic Marketing Dead? appeared first on Social Media Marketing | Social Media Examiner.

SimilarWeb vs Alexa: Which Traffic Estimator is More Precise?

Grow Traffic Blog -

Traffic Estimators are pretty useful sites for a certain demographic. Not everyone has need of one, but they come in handy when you’re a marketer looking to say, figure out how much traffic your competitors are getting. You can estimate their traffic and compare it to your own to get a decent idea of how well their marketing strategies are working. Of course, all of this relies on the traffic estimator working well enough to provide you accurate information. There are a lot of different estimators out there, but the two biggest options are Alexa and SimilarWeb. I’ll be comparing them both. Testing Traffic Estimates No traffic estimator will be perfect. The only way to see an accurate traffic number for any site is to have analytics code running on that site. You can see your own traffic within Google Analytics – kind of – but you can’t see the traffic on another website without having internal access to their data. So why do I say “kind of” when talking about Google Analytics? The fact is, Google often applies statistical sampling to their reports, in certain circumstances. If you’re just checking traffic numbers, it should be accurate, but be aware that there’s always that chance. If you want to check how accurate a traffic estimator is, you need to run it on your own site. Basically, here’s the process: Choose a time frame. Determine how much traffic your site received in that time frame, via an Analytics app like Google Analytics or Raven Tools. Check Alexa, SimilarWeb, or another traffic estimator to see what they estimate your site traffic to be. Compare the data several times over the course of several months as your traffic changes, particularly if a spike happens due to a viral post or marketing push, and check how the estimators account for it. This may or may not cost you money, depending on the traffic estimator you’re using. In fact, accounting for price is pretty important, so I’ll discuss that later. Data Sources Both Alexa and SimilarWeb are large, enterprise-grade companies offering a huge wealth of information. It stands to reason that they both have sizable indexes and data sources to use. But what are those data sources? SimilarWeb has an entire page dedicated to their data. They combine four groups of data for their analytics. They have panel data from partner apps that send them analytics information. They have ISP data with a similar story: ISPs send them anonymized user behavior data for analysis. They have public data sources they scrape on a monthly basis. And they have data they measure directly from sites that use their other services. Essentially, hundreds of millions of user devices globally are running at least one app or service that gives data to SimilarWeb, and they are able to analyze that data in broad terms to estimate how users behave. Alexa is, meanwhile, an Amazon company. They, too, have a page for their data sources, though it’s less of a landing page and more of a help center article. They maintain data from a huge number of apps and other data sources, and they apply statistical sampling to a lot of it. Alexa only considers domains, and don’t pay attention to subdomains or specific pages, so you’re only able to estimate traffic for domains as a whole. They also tend to focus on large sites, so smaller sites are more likely to be inaccurate. Alexa’s main claim to fame is their global web rankings, which again tend to apply more accurately to large scale websites and get fuzzy with smaller sites. As such, Alexa Rank isn’t really that important. If you’re big enough for ranking to be accurate, you’re too big for it to matter, if that makes any sense. Pricing Pricing is pretty important when you’re considering any sort of analysis or data suite, so it should come as no surprise that I’m going to look into it. On the other hand, basic traffic estimates aren’t usually anything more than the hook they used to get you to buy other features. Does this hold true of these two services? SimilarWeb has two plans: free and enterprise. The Free plan is very basic. It lets you get five results per metric you search, and it gives you one month of mobile app data and up to three months of web traffic data. For most sites, this is three months of data. Sites that have apps to access their content, like YouTube or Facebook, would give you inaccurate information after one month, but it’s also not that useful for most small-scale sites. Many sites don’t have app-related data sources anyway. The Enterprise plan has unlimited results, over two years of app data, three years of web traffic data, and a lot of deep segmentation for that data. Popular pages, keyword analysis, engagement, desktop and mobile splits, and so on are all available. As for the pricing, they don’t list it publicly anymore. I’ve seen quotes ranking from $200 per month to much, much higher. Alexa has a lot of services that aren’t relevant to our traffic estimation discussion. If all you want is traffic analysis tools, you need to get their website traffic analysis plan, which is a flat $80 per month with a one-week free trial.  It gives you monthly unique visitors, site overview metrics, site comparisons of up to ten sites at a time, historic trends for three years, and a bunch of other data. If you want additional tools, like site audits, keyword research, and other stuff on this list, you’ll need either the $150 per month plan or the $300 per month plan, depending on how many sites and users you want to access it. Note that you can get very, very basic metrics using the Alexa SiteInfo tool, but most of the data is hidden; it’s a teaser for the paid plans, not a real tool. They also estimate their data pretty heavily, so how accurate it is may vary. Be Aware! The Alexa graphs they show you are not traffic numbers. They look like they’re upside down, but they also show small sites starting at 1 million, which is very, very much not what you’re getting traffic-wise. The fact is, those are charts of the Alexa Ranking, not traffic. Traffic is only one part of the Alexa Rank, so don’t confuse the two. Data Accuracy This is where things get tricky. Every traffic estimator out there is going to be using some variety of data sources, and none of them are going to be completely accurate short of Google Analytics or similar on-site analysis code that can track individual viewers. Even then, you may get viewers that block scripts and thus aren’t recorded. SimilarWeb seems to be one of the most well-regarded traffic estimators on the market. Several tests I’ve seen – like this one and this one – indicate that SimilarWeb is fairly accurate, at least in terms of trends. Since they sample data from a variety of sources and apply assumptions to it, they have to consider biases and data sources. For example, most tools seem to underestimate sites that have a lot of traffic from narrow, long-tail sources. Given the modern trend of long-tail keyword targeting, this means tools need to broaden their informational base or they will be increasingly inaccurate. Among them, SimilarWeb seems to be the most accurate. SimilarWeb also tends to overestimate data. For most sites tested – and I’d guess for your site as well – they would give a number between 1 and 20 percent higher than the actual numbers you’ll see in Google analytics. That said, their estimations are consistent; if your site is trending upwards, so are their traffic estimates, at about the same rate. That said, when SimilarWeb gets something wrong, they get it very wrong. ScreamingFrog’s test had SimilarWeb overestimating one site by a whopping 128%, more than double the actual traffic the site got. Imagine running it on your competition and seeing that! As far as Alexa is concerned, well, they’re in the toilet. First of all, many tests don’t even cover them, because to get traffic numbers, you need to pay. Those that do tend to trash them. Rand Fishkin was complaining about the inaccuracies of Alexa all the way back in 2012, where not only are their numbers off, but sometimes their trends as well. Adjustments for overestimation lead to a site dropping when it’s not, and it just becomes a mess. Rand followed up on this in 2015, with similar issues. Neil Patel followed up on this with his own confirmation that Alexa, while potentially useful for showing some trends and other information, is not useful for traffic. Appropriate Comparisons Any time you’re using a tool for competitive intelligence, you need to understand that the tool is not working in objective reality. Any and all tools will be necessarily limited in the amount of data they can index and analyze. Much of this data is from data sources that are shared between different tools. This means a service either needs its own data sources or some other unique selling point to stand out from the competition. What this means is you need to compare apples to apples. If you’re looking at traffic numbers for a competitor on SimilarWeb, those numbers are almost guaranteed to be higher than what they actually are. If you compare a competitor’s SimilarWeb numbers to your own Google Analytics numbers, you’re going to feel like you’re being left behind, every time. Instead, what you need to do is run the same SimilarWeb check against your own site. Benchmark yourself before you start benchmarking others, right? My Choice So which of the two tools would I choose? Personally, I’m going to go with SimilarWeb. It has too many benefits to ignore. First of all, SimilarWeb is more accurate in every test I’ve seen that involves both of the tools, and is more accurate than most other tools I’ve seen it compared to. The fact that you can get some data for free just for signing up is a very potent sell, so I’m not going to complain. Alexa costing money to even see traffic numbers, especially when those traffic numbers are so often just so wrong, rubs me the wrong way. The fact that Alexa Rank has been misused for decades by people who have no idea what they’re talking about – and by many who should know better – just continues to rub it in. On top of that, it’s an Amazon company, and Amazon doesn’t need the financial help. They could provide basic analytics for free, but instead they charge for inaccurate data. Now, all of this only really matters once you’ve built your site up to a decent position in the first place. If you have fewer than several thousand monthly visitors, the data is going to be irrelevant no matter what site you’re using. Your competition is either going to have too little data to estimate properly or they’re going to be bigger than you such that you’re not really competition. Grow more first. Go with SimilarWeb. Use their free account to benchmark yourself, and then check a couple of your top competitors. If you feel like you want more data, more benchmarking, or better results, pay for an account, but it’s not really necessary. There are better ways to get competitive analysis anyway. The post SimilarWeb vs Alexa: Which Traffic Estimator is More Precise? appeared first on Growtraffic Blog.

SEO is Dead, Long Live SEO: Understanding the Hows and Whys of Google’s Visual Evolution

Stone Temple Consulting Blog -

In its 20 years as a company, Google has revolutionized the way we find information. The search engine giant is in the midst of rolling out even more changes – it’s moving from answers to journeys, shifting away from queries, and, now, the shift to visual searching. Strings to Things to Concepts One easy way to understand Google’s search technology evolution is through three main ideas: strings, things, and concepts. As we move into the concepts phase of internet search, it’s helpful for us to review the steps that came first. 1. Strings When Google began, it was all about keywords. Those were the “strings”—the words (and sets of words) that helped Google provide users with the most relevant, high-quality information. We can’t overstate how revolutionary keyword technology was, but keyword-based search placed most of the responsibility on the user to find the right information. If you didn’t enter the right keywords, you wouldn’t see the search results you wanted to see. 2. Things After a while, Google’s algorithms got smarter. With the launch of the Knowledge Graph in 2012, Google began to understand what people meant when they used fuzzy search criteria, and began to steer them toward the stronger searchable terms and relevant information. Put simply, it was a progression from basic keywords to semantically related keywords and ideas. The Knowledge Graph enabled Google to aggregate millions of search queries to understand what users were actually interested in when they used certain search terms. This 2012 blog post laid out Google’s hopes for the future: “We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want. And we can now sometimes help answer your next question before you’ve asked it, because the facts we show are informed by what other people have searched for.” 3. Concepts In 2018, Google announced it would be focusing not just on words, but also on images and other visual content. With this shift, Google hopes to move from answering users’ questions to being their personal assistant. Instead of just responding to your searches, Google will pick up where you leave off, taking users on an information journey. One of the biggest changes since 2012 is that more than half of all Google searches are coming from mobile devices. The visual shift we’re seeing specifically targets those mobile users. In 2018 we also saw Google’s understanding of content and query intent reach a whole new level. Good Content vs. Great Content We know now that Google is moving in a more visual direction, focusing on the mobile experience and integrating images, videos, and other visual content. But what does this mean for SEO? The good news is that the fundamentals remain the same: High-quality content Relevancy Authoritative perspective Answering users’ questions useful Google’s algorithms will only continue to sharpen their accuracy in finding the best, most relevant visual content. This is still about finding content that addresses user needs the best. This visual shift means that SEO experts will need to help content creators create and maintain relevancy. It will also be critical that content creators put out fresh content on a regular basis, as the algorithms will prefer sites that are frequently updated with highly query relevant text and visual information. Google’s understanding of content appears to be exponential in nature, not linear. In other words, their algorithmic abilities tend to leap rather than crawl, and the next few years will see dramatic improvements in those abilities. This advanced understanding means good quality content won’t cut it anymore. Rather, sites that want to perform well in search rankings will need truly outstanding content written by experts. In some industries, this expert-level content is already necessary. Next Steps for SEO As Google paves the way for a drastically different search experience, here are a few concrete steps SEOs can take to stay relevant in search. 1. Understand the basics This means having a thorough understanding of how to create high quality and relevant titles, H1 tags, and body content. For visual content, context is key. Stock photos likely will not cut it anymore; you’ll need images that are highly related to your specific content and unique on the web. 2. Consider the user’s journey Create Content that includes visuals that are optimized for search. Include captions for your visual content that show how those images are a core component of your content. This will help your images/photos perform better in image searches and help users find the information they want quickly and easily. 3. Build visually For higher visibility and accessibility, optimize your product images for Google Lens. Don’t rely on a user’s ability to type in specific search terms to find your product online. Google Lens shows users relevant images automatically, especially ones with direct links back to product pages. Google is also building its own AMP stories—AI-constructed visual experiences that immerse the user in text, video, and photos. With highly optimized visuals and text, Google may pull your authoritative content into one of these stories. Differentiating between good and truly world class content used to be a person’s job. Now it’s the purview of intelligent and powerful algorithms. As we move into the future of search, SEO experts need to stay rooted in the basics of high-quality content, all while remembering that “content” is much more than just words on a page.

How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

Social Media Examiner -

Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. What Are Google Analytics Ecommerce Reports? In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on […] The post How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced appeared first on Social Media Marketing | Social Media Examiner.

10 Metrics to Track When Analyzing Your Social Media Marketing

Social Media Examiner -

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Before diving into the individual metrics to include in your social media marketing report, […] The post 10 Metrics to Track When Analyzing Your Social Media Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Write Effective Facebook Sponsored Posts

Social Media Examiner -

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Form Facebook Sponsored Posts? A long-form Facebook sponsored post is simply a blog post or landing page within the […] The post How to Write Effective Facebook Sponsored Posts appeared first on Social Media Marketing | Social Media Examiner.

Why Ranking Content Quality Analysis (RCQA) Sharpens Your Keyword Research – Here’s Why #207

Stone Temple Consulting Blog -

Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to perform one.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: So Eric, what is a ranking content quality analysis or RQCA? Eric: Boy, that’s a mouthful. So, the basic concept is to actually see what Google thinks of your site by going through the process of pulling all the keywords that you currently rank for and doing an Ngram analysis around the words in those keywords. That sounds like a mouthful too! But you might actually end up seeing something like this. Mark: Okay. So why is that helpful? Eric: It tells you what types of queries you’re most likely to rank for based on the words that you see in these queries here, and you can use this to prioritize your SEO campaign efforts going forward. So, let’s say you have a sports site, and you want to rank for some specific college basketball related terms. I’m just making the example up here. If you’re currently ranking for many pro basketball related terms but not many college ones, achieving your goals might actually be pretty challenging. Mark: How do you do that analysis? Eric: You take your Ngram analysis below, and you look through that to see what phrases you rank for, and actually each of the individual words in those phrases. In this particular example we’re showing right now, the analysis shows a high volume of keywords ranking with the word “green” in them. I’m obviously not doing a college basketball example. But note the far smaller number of instances that contain the word “blue” in them. This suggests that it will take far more effort to rank for new blue-related terms–just because Google hasn’t quite bought that for your site yet–than it will be to rank for new green-related terms. And if you’re looking for easy wins then this can actually tell you where you should focus. Mark: So does that mean you don’t pursue those blue-related terms at all? Eric: No, not necessarily. It might be strategic and very important for you to consider chasing those terms anyway. But the big insight from an RQCA analysis is a better appreciation for how much work it will take you to win on those terms. Mark: Thanks, Eric. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Can You Use HTML5 Ads and Content on Google Ads?

Grow Traffic Blog -

A few years ago, back when there was a big debate over various animation protocols on mobile phones, Steve Jobs made the argument that HTML 5 can do pretty much anything Adobe’s Flash could do. That decision led to countless memes, as well as restricting Flash developers from creating content for iPhones in general. Advertisers needed something different to show on iPhones, game developers would need something else to work through phone browsers – though many transitioned to apps – and those few remaining websites powered by Flash were forced into retirement. Though there was some debate whether Jobs was correct or not, history is written by the victor, and HTML 5 has clearly been the victor. Today, HTML 5 is the current go-to standard for powerful web development, while Flash is on the verge of its end of life.  Indeed, with the constant, rampant security issues that come with Flash, it’s no surprise that Adobe would love to get rid of it. All About HTML 5 HTML 5 is simply the newest version of the HTML standard, and as such, much of it is familiar to long-time web developers. Plenty of elements and the creative ways you can use it are new, though, and it’s an evolving standard. It changes from time to time, as any good standard should, and it has been available in some form since 2008. With 11 years to learn it, web devs have no excuse by now. The primary benefit of HTML 5 these days is the power it brings to the table with interoperability and delivery of all sorts of cool features. It can do apps, it can do games, it can serve video – YouTube’s video player runs on HTML 5 – and a lot more. Many sites with slick animations or parallax scrolling run on HTML 5. Here are a few examples: Citrine Estates makes use of the standard for fade-in elements on the page. Watson Design Group uses a lot of slick animations for all kinds of page elements. Borraginol has a completely animated town where individual elements are links to new pages, all in HTML 5. The best part of all of this is that, unlike Flash animations, HTML 5 elements can be part of any page and don’t require a third party plugin to use, view, or maintain. You don’t have to worry about updating anything other than your browser, and every major web browser supports HTML 5 out of the box today. There’s no specific HTML 5 player. And, since HTML 5 is an evolving standard, it grows more secure and more feature-robust every year. HTML 5 and Google Ads One major use of Flash in the past has been web advertising. Rather than static banner ads or basic animated gifs, Flash enabled robustly animated ads with interactive elements. Everything from slick animations to “catch the element” ads encouraging engagement were available through ads. Of course, Flash ads were not without their downsides. Flash can be used to serve code that the user might not want to run, and indeed have been misused frequently to serve viruses while obfuscated from automatic detection. Even Google has to rely on user reports to identify malicious ads as often as not. Today, with the end of life for Flash quickly approaching, most web browsers have started blocking Flash natively. Instead of seeing a Flash element, you see a gray caution window and are given the option of allowing the unsecure plugin to run. No one is going to click to run Flash in an ad, right? Flash ads are dead, effectively, and HTML 5 ads are their replacement for slick animations and interactivity. Google has actually deprecated Flash advertising, and with good reason due to all of the above. As of 2016, you have not been able to upload new Flash creatives to Google Ads, and Google has been steadily putting pressure on its users to upload “responsive” ads or create them through the Google Web Designer. On top of that, as of summer of 2018, Responsive Ads have become the default ad type for Google Ads for the display network and the modern Google Ads experience. Google provides detailed instructions on how to create responsive display ads, complete with their HTML 5 guidelines, on this page. The instructions are fairly simple, though the page is long; mostly you just need to make sure to follow specific guidelines and avoid trying to do anything malicious or misleading. Options for Updating from Flash Ad Creatives If you’ve been running Flash-based ads and want to update to HTML 5 ads, you have three options. If you have Flash ads on Google, you need to create new responsive ads in their place. You can upload HTML 5 ads with the Google Web Designer, or you can upload them directly to Google Ads. Google-based HTML 5 ads require you to meet certain standards, and Google provides a validator I’ll link later to double check that all such standards are met. As part of the change to the new Google Ads experience, Google actually converted many existing Flash ads into HTML 5 ads with an automatic process. This process is not perfect, and some existing Flash ads display poorly or are broken. Converted ads are shown as “Flash and HTML 5” in your Ads browser. Unfortunately, this automatic conversion is almost over, and once the conversion period ends, those ads will cease to display. If you created Flash ads in your Ad Gallery, Google recommends that you upload a new image ad or a new HTML 5 ad, or design a new Responsive ad from scratch. If you’re running Google Ads through a third party ad server and use Flash ads, Google will cease serving them. In fact, any Flash ads uploaded prior to January 2017 are already cancelled. Flash tracking pixels are disapproved, and Flash content is no longer supported through third party managers. If you’re using DoubleClick or another third party ad network, Google has the same recommendations: add a new HTML 5 ad or create a new responsive ad. Additionally, any third party ad vendor must be certified to use HTML 5 to continue using the Google Display Network. If that’s relevant to you, you can read more about it here. HTML 5 Requirements for Google Ads If you’re running Google Ads through the Google Ad Manager – and you probably are – your HTML 5 ads have to meet certain requirements. What are those requirements? I’ve listed them below as of this writing, though if Google changes them, you can find the up to date guidelines here. HTML 5 ads must be SSL compatible.  This actually isn’t a strict requirement for all ads, but if you want your ads to serve on HTTPS sites, your ads need to be compatible with SSL. To achieve this, you can either host all creative assets within Ad Manager, you need to maintain compatibility. This means all images, stylesheets, JavaScript, and tracking pixels need to be secure. You can test for compatibility through Chrome Dev Tools, and you can read about how to ensure SSL compatibility on this page. If you’re designing your ads through the Google Web Designer, you must choose the right environment when creating the ad creatives. Choose the “Display & Video 360” environment. HTML 5 ads must follow dimension guidelines. There are three parts to this. Use the size meta tag to specify the size your ads are supposed to display. Use fixed sizes, as dynamic sizes (“fluid”) do not work. Your minimum dimensions cannot be zero. You can, as always, read more about this here. HTML 5 ads must follow click tag guidelines. This is also covered on the page linked a sentence ago. What are click tags? They’re definitions for behavior on click for your HTML 5 ads. Basically, it’s setting the landing page appropriately. You can set it in different ways and specify assets in different ways, so refer to the page above. Click tags need to be easy for the server to read, so no obfuscation or minification for those tags specifically. You also probably should hard-code your click throughs, since it prevents Google from properly tracking them. There are additional technical specifications for what is and isn’t supported through Ad Mob, too. File type must be a .zip file, and that file can contain CSS, JS, HTML, SCG, GIF, PNG, JPG, and JPEG files. File size must be under 150 KB when fully zipped and compressed. Ad sizes can be 320×50, 480×32, 320×100, 468×60, 728×90, 300×250, 320×480, 480×320, 768×1024, or 1024×768. You can read more about Google ad format sizes here. All images must be local images included in the .zip file, not referenced images. Videos and maps are not supported. Web fonts other than Google Web Fonts are not supported. Timers and multiple exits are not supported. Expandable ads are not supported. Local storage is not supported. HMTL 5 ads need an Ad Name, a Destination URL, and a .zip file of Creatives to work properly. HTML 5 ads for Ad Mob must be created through the Google Web Designer, but Google ads for other formats can be created through other services and uploaded manually. The validator can be found here. This is the asset validation tool for Google ads, and another tab at the top serves as the landing page validation as well. Create your ad creatives, zip them up the way you would to upload them, and upload it to validate it. Google will identify any potential issues and will offer tips on fixing them. Finally, you can view examples of HTML 5 ads in the Google rich media template gallery. There are a lot of different templates here, so just look for anything with HTML 5 in the name and view it. To upload HTML 5 image ads, simply go to your Google Ads Editor and find the Account tree. Choose Campaign, and then the appropriate Ad Group for your intended ads. Choose Ads and then Image Ads. Under the Data view, choose whatever ads you’re editing, and in the edit panel, Choose Image. Choose and upload your .zip file of creatives, and Open it. This will upload the creatives for your HTML 5 ad. Image ads cannot have animations longer than 30 seconds, and shorter loops must end after 30 seconds of looping. HD animated gifs are not supported. Image quality must meet certain standards: Sideways, upside down, or otherwise improperly aligned images are not supported. Images that don’t take up the full space available are not supported. Images that are blurry, unclear, unrecognizable, or illegible are not supported. Strobes, flashes, and distracting images are not allowed. Movement that is triggered by mouse-over is allowed, but only if it lasts 5 or fewer seconds. Images that expand beyond the boundaries of the ad format are not allowed. Additionally, images have to be clearly relevant to what you’re advertising and cannot include misleading information. Adult content can be allowed in certain specific circumstances, but not in general; you’ll know if you’re in a niche that allows it. HTML 5 is the new future standard and will be the standard moving forward for quite some time. It’s an in-development standard as well, so rather than getting an HTML 6, we’ll simply get more evolved and expanded versions of HTML 5. I highly recommend learning it, as it can do some very cool things, and it will make your ads truly pop. The post Can You Use HTML5 Ads and Content on Google Ads? appeared first on Growtraffic Blog.

CyrusOne Moves London Sites to 100% Renewable Energy

My Host News -

LONDON — CyrusOne (NASDAQ: CONE), a premier global data center REIT, has announced that its London I and London II data centre facilities are now running on a 100% renewable energy tariff, a move which the company says will transfer energy annual usage equivalent to 52,000 households to zero-emissions sources. Comprising a combined 23MW of IT power, both CyrusOne’s London I data centre in Slough and its London II facility in Prologis Park, Stockley, are now served by Hudson Energy, an independent provider of electricity and gas to businesses across the UK. CyrusOne has also confirmed that all new London data centre inventory, including the recently announced 9MW London III facility in Stockley Park, will run off renewable energy. In addition to the reduction in carbon emissions, CyrusOne customers will benefit from reduced unit costs as a result of the highly competitive rates secured through the procurement process and exemptions from the Climate Change Levy. “As large energy users in the UK, the data centre industry is in a strong position to effect change in terms of how green energy is priced and made available,” said Tesh Durvasula, President – Europe, CyrusOne. “Traditionally, green energy tariffs have been priced at a premium, but as more users demand their energy from renewable sources, the rates we can negotiate are decreasing rapidly. We continue to explore ways to maximise the efficiency and resource usage in our data centres so that we can pass those benefits along to our customers.” The move to an all-green energy tariff is the latest in a wave of innovations championed by CyrusOne to deliver highly efficient and sustainable data center infrastructure to its customers globally. More broadly across the company, water conservation has been a significant factor in how CyrusOne designs and builds new data centres. In the US, for example, CyrusOne’s hyperscale, purpose-built data centres use an air-cooled chiller technology with an integrated compressor and condenser that cool the closed loop of water. Filling the pipe with water just a single time is the only water consumption with the permanent water supply provided by a single tanker truck. About CyrusOne CyrusOne (NASDAQ: CONE) is a high-growth real estate investment trust (REIT) specializing in highly reliable enterprise-class, carrier-neutral data center properties. CyrusOne provides mission-critical data center facilities that protect and ensure the continued operation of IT infrastructure for approximately 1,000 customers, including more than 205 Fortune 1000 companies. With a track record of meeting and surpassing the aggressive speed-to-market demands of hyperscale cloud providers, as well as the expanding IT infrastructure requirements of the enterprise, CyrusOne provides the flexibility, reliability, security, and connectivity that foster business growth. CyrusOne offers a tailored, customer service-focused platform and is committed to full transparency in communication, management, and service delivery throughout its more than 45 data centers worldwide. Additional information about CyrusOne can be found at www.CyrusOne.com.

cPanel Joins DigitalOcean Marketplace

My Host News -

HOUSTON, TEXAS – cPanel, the Hosting Platform of Choice, is excited to be part of a brand new platform to connect developers with the applications they need: DigitalOcean Marketplace. Launched today, this is the first partner-led offering by DigitalOcean, making it easier for companies like cPanel to deliver their solutions to developers on demand. Marketplace presents DigitalOcean customers with a focused ecosystem of partner-built 1-Click Apps — pre-configured software and infrastructure stacks running on DigitalOcean. By listing cPanel & WHM solution on Marketplace, we make it even easier for DigitalOcean to provide its community of 3.5 million developers with the services, components, and tools necessary for modern app development. “DigitalOcean’s highly-performant Developer Cloud, coupled with the power of cPanel & WHM’s automation will help administrators, and developers host the applications their customers want more efficiently than ever before,” said Eric Ellis, cPanel’s Vice President of Customer Experience. “This historic partnership is also a huge step forward for the thousands of developers who work with cPanel & WHM and already use DigitalOcean. We’ve enjoyed using DigitalOcean over the years to benchmark our installers, and can’t wait for our customers to take advantage of it. DigitalOcean’s commitment to the developer community and open source software make them an excellent choice for any cPanel customer.” First released in 1997, cPanel & WHM is the leading web hosting automation software globally. Its ever-growing user base prefers the familiar, feature-full, and simple interface. Coupled with the ease of DigitalOcean 1-Click Apps, this removes the biggest hurdles in managing a server. The 1-Click Apps on Marketplace makes it simple to build your server with cPanel & WHM installed already, allowing users to get straight to work building and maintaining an online presence. While highly technical features like its robust APIs and EasyApache make managing infrastructure simple, features like the Website Builder and WordPress Manager make it easy to for even technical novices to build and manage stunning websites. This Linux-based software allows you to take control of your website files, databases, web directories, and email accounts as well as set up domains in one single interface. Even website owners can handle this software without fuss. About cPanel, L.L.C. Established in 1997 by CEO Nick Koston, cPanel provides one of the Internet infrastructure industry’s most reliable and intuitive web hosting automation software platforms. With its rich feature set and customer first support, the fully-automated hosting platform empowers infrastructure providers and gives customers the ability to administer every facet of their website using simple point-and-click software. Based in Houston, TX, cPanel employs over 220 team members and has customers in more than 70 countries. “cPanel” and “cPanel & WHM” are registered trademarks of cPanel, L.L.C.

Tucows Inc. Acquires Wholesale Domain Registrar Ascio Technologies

My Host News -

TORONTO – Tucows Inc. (NASDAQ:TCX, TSX:TC), a provider of network access, domain names and other Internet services, announced that it has signed a definitive agreement to acquire wholesale domain name registrar Ascio Technologies from CSC®. The transaction closed yesterday. Tucows will pay $29.44 million and the transaction is expected to be immediately accretive to operating cash flow. The purchase price will be funded through Tucows’ existing credit facility. The acquisition of Ascio adds approximately 1.8 million domains under management and approximately 500 active resellers. The Ascio reseller base fits squarely with Tucows’ core customer profile — ISPs, web hosting companies and website builders serving quality businesses that reward outstanding customer service with long-term loyalty. Ascio also expands Tucows’ product portfolio with one of the most complete offerings of country code TLDs (ccTLDs) and generic TLDs (gTLDs) in the world. Jørgen Christensen, Managing Director of Ascio commented, “This deal is all about focus. We wanted to find a buyer who would focus on our resellers so that CSC can focus on managing brands for the biggest and best companies around the world.” “This acquisition makes perfect sense for Ascio’s resellers, our business and our shareholders,” added David Woroch, Tucows’ Executive Vice President of Domains. “Ascio’s resellers get a customer-focused provider that is investing in its wholesale channel. Tucows gets an excellent business with a deeply experienced team, additional domain products, including more than 50 ccTLDs, and a high-quality customer base that strengthens our European presence. And our shareholders get the benefit of Tucows’ even greater scale and efficiency as the world’s largest wholesale domain registrar.” The contribution from this transaction, based on a partial year and transaction costs, was contemplated in the 2019 guidance provided by Tucows on February 13, 2019. Pre-acquisition, the Ascio business generated approximately $4 million of annual EBITDA. Tucows is required to apply acquisition accounting to the assets and liabilities acquired, including fair valuation of the acquired deferred revenue balance, which will lower the reported Adjusted EBITDA1 contribution in the first approximately one year period following the acquisition. The acquisition is expected to provide synergies over the next 12 to 18 months which, along with the inclusion of full year financial results, is expected to generate an internal rate of return and multiple that are in line with Company benchmarks. About Ascio Ascio Technologies was founded in 1999, and is an accredited domain registrar under the Internet Corporation for Assigned Names and Numbers with approximately 1.8 million domains under management. Ascio is a part of the family of brands under CSC. About CSC CSC is the world’s leading provider of business, legal, tax, and digital brand services to companies around the globe. From keeping businesses in compliance and streamlining operations, to protecting and promoting brands online, CSC uses its expertise and personal approach to help businesses run smoother. CSC is the business behind business. It is the trusted partner for 90% of the Fortune 500®, more than 65% of the Best Global Brands (Interbrand®), nearly 10,000 law firms, and more than 3,000 financial organizations. Headquartered in Wilmington, Delaware, USA, since 1899, CSC has offices throughout the United States, Canada, Europe, and the Asia-Pacific region. CSC is a global company capable of doing business wherever its clients are—and it accomplishes that by employing experts in every business it serves. Learn more at https://www.cscglobal.com. About Tucows Tucows is a provider of network access, domain names and other Internet services. Ting (https://ting.com) delivers mobile phone service and fixed Internet access with outstanding customer support. OpenSRS (http://opensrs.com) and Enom (http://www.enom.com) manage a combined 23 million domain names and millions of value-added services through a global reseller network of over 37,000 web hosts and ISPs. Hover (http://hover.com) makes it easy for individuals and small businesses to manage their domain names and email addresses. More information can be found on Tucows’ corporate website (http://tucows.com).

ScaleMatrix Extends Data Center Capabilities to the EDGE with Acquisition of Instant Data Centers and Elliptical Mobile Solutions Technology

My Host News -

San Diego, CA – ScaleMatrix, the United States’ leading provider of variable density colocation and hybrid hosting services, and DDC Cabinet Technology, the organization’s product business, which sells the efficient and feature-rich S-Series Dynamic Density Control cabinet platform for a variety of data center uses cases, today announced the acquisition of Instant Data Centers, formerly Elliptical Mobile Solutions, an Arizona based company focused on providing ruggedized micro data centers for the Edge. “Our DDC S-Series cabinets are among the most advanced data center environmental management and cooling platforms in the world today, offering industry-leading efficiency, density, security, and scalability, but we are cognizant of the demands that IoT, 5G, and AI are creating at the Edge ,” said Chris Orlando, ScaleMatrix Co-Founder and CEO. “Across the spectrum of industries, our clients are increasingly requiring that their IT resources to be closer to where the decision processes and data creation is occurring, especially as artificial intelligence continues to gain traction. In November, we debuted a modular configuration of our DDC S-Series cabinets, which allows users to extend enterprise data center capabilities into places where a data center resources are scarce, or where a data center does not even exist. This offer is seeing success in the field, but the demand to place IT workloads in even more challenging environments continues to evolve, and our acquisition of Instant Data Centers / Elliptical Mobile Solutions sets the stage for us to be able to help customers truly deploy any hardware, at any density, anywhere! ScaleMatrix and DDC now have one of the most robust, full-featured line ups of cabinet technology in the world, ranging from modular platform-scale solutions to highly ruggedized micro-cabinets which can go absolutely anywhere.” Gavin Miller, CEO of Instant Data Centers commented, “ScaleMatrix and DDC set the standard for advanced, modular data center capabilities, as is evidenced by the rapid growth of their national data center footprint and growing number of enterprise and edge data center installations. The IDC/Elliptical team is thrilled to have been welcomed into the ScaleMatrix and DDC family, and we are excited about the opportunity and breadth of capabilities this transaction creates for our combined customer base. The integration of the IDC product line into the DDC cabinet technology portfolio brings mobility, ruggedization, and variable form factor capabilities to an already powerful line up of modular data center solutions.” ScaleMatrix Data Centers have enjoyed unmatched capabilities via their exclusive use of the S-Series Dynamic Density Control platform. These revolutionary sites were designed from the ground up to support the heavy compute requirements associated with today’s evolving technologies like AI, 5G, and IOT. DDC delivers support for 52kW of power and cooling capabilities, with all of the efficiency of water cooling, while users enjoy the risk-free flexibility of precision, clean-room quality air cooling. The IDC products line will be integrated into the DDC family of solutions under the R-Series designation, emphasizing the lines ruggedized features. “As we looked to expand in the market,” says Orlando, “adding Instant Data Center’s various EDGE-friendly capabilities seemed like a natural extension of the DDC platform. We now support clients from a 100% unbiased position. With cloud, colocation, enterprise data center, and edge solutions at the ready, we are able to help clients solve IT challenges no matter where they occur. In addition to enhancements in our product line, Mr. Miller has joined the team as our Chief Sales and Marketing Officer of the DDC brand, and is utilizing his strong background in channels to build out a robust partner program allowing existing and future partners access to our innovative solutions” ScaleMatrix has grown consistently since its inception in 2011. Its existing patent and patent pending S-Series design portfolio, now includes the mobile and ruggedized patents related to the IDC / Elliptical lines, strengthening the organizations market position around modular enclosures as a whole. The company has plans to aggressively expand its data center and cabinet technology businesses, with eyes on global expansion through both direct and partner channels. About ScaleMatrix ScaleMatrix delivers colocation, cloud, backup, disaster recovery, and professional support from a national foot-print of variable-density data centers which leverage the future-proof Dynamic Density Control (DDC) S-Series cabinet platform to support up to 52kW of thermal density in a single 45U enclosure. With power density and efficiency significantly impacting IT costs, these specialized data centers enable ScaleMatrix to deliver competitively priced high-density colocation and high-performance cloud hosting which provide significant differentiation in today’s ever-changing IT market. By leveraging our innovation and technology, ScaleMatrix clients gain a competitive edge and can scale more efficiently as their business grows. Visit www.scalematrix.com for more information. About DDC Cabinet Technology DDC designs and manufactures cabinet and enclosure technologies which enable the deployment of any hardware, at any density, anywhere! The portfolio includes a variety of modular and edge solutions which allow efficient operation of IT hardware in nearly any environment, in either modular or self-contained form factors. The DDC family of products include fire suppression, various security options, shock mounting, extreme environment support, and other key features which ensure the success of any IT deployment, anywhere. To learn more, please visit us at https://www.ddcontrol.com/ and see the new R-Series platform here: https://www.ddcontrol.com/r-series

Bluehost Dedicates Team of WordPress Experts to Getting New Users Online Fast

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AUSTIN, Texas – Bluehost, an Endurance International Group (NASDAQ: EIGI) company and top-rated web host by WordPress.org, today announced the release of Blue Flash, a new service designed to get WordPress websites online fast. This free onboarding service offers personal guidance that helps users build their websites quickly and efficiently. “We’ve worked hand-in-hand with WordPress users for more than a decade and understand that building a website from scratch can be overwhelming given WordPress’ robust functionality,” said Suhaib Zaheer, general manager of Bluehost. “By offering individual support and training during the initial setup process, we can get our customers published quickly so they can focus on what’s most important to them: getting visitors to their websites.” WordPress offers incredible flexibility and control, but new users may face a learning curve; and with access to the more than 50,000 plugins and themes, it can be challenging to parse through the options. According to a study conducted by Endurance International Group, 74 percent of respondents plan to build their own website, but 54 percent of respondents have little to no experience with website management. Enter the Blue Crew, Bluehost’s specially trained support team, delivering guidance through Bluehost’s new onboarding service, Blue Flash. Bluehost customers range from people creating their first website to support their side hustle or hobby to established small businesses and enterprises scaling their online presence. Now available to all new customers, this free service is part of Bluehost’s ongoing commitment to ensuring customer success. Customers can call into Blue Flash 24/7, as frequently as needed, during their first 30 days with Bluehost. The Blue Crew provides assistance to users of all experience levels, from newbies who are still wondering “what is WordPress” to more experienced users selecting plugins to meet specific needs. The service complements Bluehost’s guided onboarding, which is designed for those who prefer a complete do-it-yourself approach. “WordPress is the most powerful content management system on the market, and with the right know-how, the sky’s the limit,” said Zaheer. “Blue Flash is a concierge-style service tailored to each customer, providing them a guided tour through WordPress’ tools and functionality, with a touch of moral support along the way.” For more information on Blue Flash, visit www.bluehost.com/blue-flash. About Bluehost Bluehost, an Endurance International Group company, is a trusted partner for WordPress users. Founded in 2003, Bluehost enables novices and experts alike to create and maintain a web presence with reliable web hosting, eCommerce tools, marketing applications, automated security, and WordPress tools. Its one-stop dashboard makes it easy for users to manage many aspects of their website from metrics to site security. Built on open source technology, Bluehost continues to support and participate in a wide range of open source projects to help push the internet to its full potential. For more information, visit www.bluehost.com. About Endurance International Group Endurance International Group Holdings, Inc. (NASDAQ: EIGI) helps millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,800 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

How to Avoid Distraction as a Marketer

Social Media Examiner -

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage!. His latest book is […] The post How to Avoid Distraction as a Marketer appeared first on Social Media Marketing | Social Media Examiner.

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