Industry Blogs

How to Avoid Distraction as a Marketer

Social Media Examiner -

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage!. His latest book is […] The post How to Avoid Distraction as a Marketer appeared first on Social Media Marketing | Social Media Examiner.

5 Ways to Get More Views on Your Vimeo Video

Grow Traffic Blog -

Years ago, when YouTube was a newcomer to the world of online video hosting, other websites sprung up to serve the same purpose. Most of them have either declined into small niche video hosts or folded entirely when the cost of infrastructure outstripped the possibility of monetization. Only YouTube has made it to the big time, at least in the safe for work markets. One of the few competitors that still exists and is reasonably popular is Vimeo. Vimeo actually launched in 2004, a year before YouTube. It has gone through a series of ups and downs, ranging from their focus on indie filmmakers to their ban of gaming videos that lasted six years. Today, while Vimeo is a solid platform, it plays second fiddle to YouTube simply due to the sheer size and scale of the latter platform. They monetize through disk space allotments and premium packages, something YouTube hasn’t needed to do. Even so, Vimeo is a good platform for hosting videos, you just need to know how to use it to grow. You have a choice to upload your videos to YouTube or Vimeo, so it makes sense that you might want to know which is the better platform. While that’s not the focus of this post, you can read a good breakdown and analysis from TechSmith here. Honestly, though, the answer is probably “use both of them.” If you want your videos to get more exposure, there are a few ways you can do it. Here are my top five techniques. 1. Lay the Strongest Foundation The first thing you need to do is make sure you’re laying a strong foundation for your video on Vimeo. If you aren’t setting up the groundwork for success, every subsequent effort is going to falter. It’s like having a great promotion strategy on Facebook and Twitter, only to link to a 404 page. It just doesn’t work. So what makes a strong foundation? Consider the technical elements. Your profile should have an avatar and banner photo that match your branding. Header photos are often screens of projects you’ve created, while profile photos are generally logos. You should have a sensible username, and fill out your profile completely. Your header can also be a video, and that works even better if possible. Your video page itself should have a clear title and a well-written description. You get more space for a description than on YouTube, so it’s a good idea to fill it out as much as possible. You should add “credits” for anyone who worked on the video who has a Vimeo account. This allows it to appear in their profiles and allows fans of those individuals to see the video more easily. Your video itself should, of course, be high quality. Vimeo is a platform that focuses heavily on short films rather than marketing videos, but a lot of different kinds of content can thrive there if you find the right audience. Vimeo might have a much smaller audience than YouTube, but they have a much more engaged audience on average, with many users being filmmakers and producers themselves. Nothing here should be new to you, other than the credits system. It’s all elements of any video or social network that allows you to upload video files. Just fill out everything as much as you can. This is all baseline stuff, so make sure you’re doing what you can. 2. Make Use of Vimeo Groups Vimeo Groups are an interesting system that sites like YouTube don’t have. Unlike something like playlists, where you add your own videos to a list of more videos you uploaded, Groups are accessible to anyone. Groups are basically just “channels” of content in a specific niche or topic. For example, you have: Motion, a group for motion graphic artists. Motion graphics are a specific kind of video that is often used as cuts, interstitials, intros, and stock videos. This group has 30,000 members and is 10 years old. Music Videos, a group for, well, music videos. This is a “closed” group that operates as a companion to a specific channel, which they use to curate videos they like. HDXtreme, a group for extreme sports videos in HD. It’s a great place to see high resolution videos of extreme athletic ability. Video School, a group for tutorials for everything from film lighting to audio editing to production. Now, browsing through those groups, you’ll notice a few things. Some groups are closed, meaning the creators only curate videos themselves, so you won’t be able to access them if you’re not part of the group. Some groups aren’t active, and may not have curated a video in years. Other groups might be more active, but are narrow niches that might not fit your video. You can’t use Vimeo Groups the way you would Facebook Groups, just joining to dump your video and leaving. Vimeo Groups are communities centered around a specific topic. Only join them and add your videos if you’re genuinely going to be part of the community. To be honest, Groups are something of a legacy feature that isn’t really in active use amongst the whole of Vimeo’s audience. If you can find an active group that suits your niche, by all means, join it and make use of the community. If you can’t, don’t sweat it. In order to make use of Groups, you need to have a Vimeo account in the group. Browse groups – you can see the group hub here – and join any that look both active and relevant to you. Participate in the group for a while, commenting on and promoting videos from the people within the group, and eventually you’ll be accepted as a member in a social way. When you’re part of a group, you can visit your video page and hover over your video itself. One of the buttons that appears is “add to collection”. Click this and you will see a list of groups you’re in; you can add your video to any group. Just make sure you aren’t going to run afoul of a moderator who doesn’t want random videos added to their group. 3. Consider Vimeo Marketing Tools Vimeo as a platform can be free to use, but there are paid plans as well. This is how they stay ad-free for normal viewers. They have four different tiers of paid plan on top of their free plan. The free plan has limited video storage and a lot fewer features than the paid plans. Plus: This plan costs you $7 per month. It gives you the ability to customize the video player, adds privacy controls, and lets you link social networks for automatic distribution. You get unlimited player bandwidth, 4K support, and ad-free videos. You can embed videos anywhere and create custom end screens. You can password-protect your videos and get private link sharing. You get the ability to embed playlists as well. Analytics include a stats dashboard, social stats, and custom reports. Pro: This plan costs you $20 per month. In addition to what the Plus plan gives you, it bumps up your storage limits and gives you team member access. You get the ability to manage team projects. You can add your logo to the video player and get playback speed controls. You can also access video version histories, portfolio mini-sites, and get engagement graphs in your analytics. On top of that, you can sell videos through the site if you want. Business: This plan costs you $50 per month and removes the weekly limit on uploads. You can link Google Analytics to your account, and you get up to 10 team members. You can create end cards and calls to action within your videos and harvest user email addresses directly from your videos, something you can’t do with any iteration of YouTube. It also opens access to the Vimeo API for marketing software integrations. Premium: This plan costs you $75 per month and gives you all of the above, with the addition of livestream functionality. As you can see, there are some very interesting marketing tools, including the ability to generate a mailing list opt-in directly from your video! This is a very cool tool that is unfortunately quite expensive at the $50 per month minimum. It’s very worth considering, but if you’re trying to growth hack your video marketing, it’s probably just too much. 4. Strive to Earn a Vimeo Staff Pick One pretty cool feature of Vimeo is that the staff can pick videos that they like and feature them in a custom channel. This channel, the Vimeo Staff Picks channel, has a million followers and is active with recently added videos. Staff picks get a number of benefits. First up, all staff picked videos get a special badge that indicates how much attention they’ve gotten. Staff Picks can also be re-featured in best of the month, best of the year, and best of the decade features. These are incredibly evergreen and give you a ton of additional exposure. In some cases, with a deal with a staff member, you can premier a video as a staff pick, but that’s not super likely to happen. So how do you get a staff pick? Well, you need to attract the attention of a staff member and get them to use their pick on you. If that sounds like a tall order, it certainly is. There are a lot of good creators on Vimeo, and not a lot of staff members. In fact, only a handful of staff members post picks, and they claim there’s a system in the back end to help choose those picks. This article analyzed a series of staff picks and came up with averages for what a staff pick looks like. Titles are generally short, between 2-5 words long. Film-like titles are often the most evocative. Thumbnails for your videos aren’t necessarily important; it was an even split between custom thumbnails and video stills. Shorter descriptions seem to be more frequent. Your actual description section can be full of plenty of information, like credits, links, and awards, but the actual description should be more like the elevator pitch or tagline. Picked videos are often produced by credited teams. This is in part simply due to the higher level of quality from team productions, and in part due to the additional exposure you can get from mobilizing team members. Sound is very important; if you use both music and sound effects you’re much more likely to reach a staff pick than using one, the other, or neither. Above all, you need a high quality video that stands out. Staff picks are high profile features and could be considered awards themselves. You’re not going to earn them with basic 5. Send Video Links to Key Influencers At the end of the day, there’s always one tried-and-true method of marketing, and that’s influencer marketing. You want to get exposure? You want something on the level of a staff pick, but without needing to go through the Vimeo staff themselves? Find off-site influencers and send them the link to your video. I’ve seen some great success come from getting a video in the hands of a site like Gizmodo. Simply make a list of good, high quality publications that could be interested in your video, draft up a pitch, and send it off. The worst that can happen is they ignore you, right? On the other hand, one of those “this film from <creator> is blowing my mind” articles can give you the viral surge in popularity you’ve always wanted. The post 5 Ways to Get More Views on Your Vimeo Video appeared first on Growtraffic Blog.

How to Add Alt Text to Instagram Posts

Social Media Examiner -

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts. What Are Alt Text Tags? Alt text is […] The post How to Add Alt Text to Instagram Posts appeared first on Social Media Marketing | Social Media Examiner.

How to Promote Your Live Event on Facebook

Social Media Examiner -

Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. #1: Design a Facebook Frame for Your Event Facebook allows you to upload your […] The post How to Promote Your Live Event on Facebook appeared first on Social Media Marketing | Social Media Examiner.

How important is a fast loading Website?

My Host News -

Did you know that the 14 top mobile retail sites in the industry average only a 4.73 second response time? Not only that but Amazon leads them all with a response time of just 2.85 seconds! OK, your website response time might not ever rival Amazon’s but there are a few tricks you can learn for accelerating your website speed. Making a Good First Impression It’s a proven fact that your website speed is the very first impression that you make when a consumer visits your site. In fact, 40 percent of visitors could end up simply abandoning your website if it takes too long to load. You should be aiming for a three-to-five second load time to keep them from letting their fingers do the walking and just walk away. To where? Well, probably right on over to your competitor’s site. End Visitor Frustration There’s really nothing that can frustrate and even infuriate a visitor to your site like slow speed. It’s not just bad for your visitors but very bad for you as a website owner as well. These days, websites are used not only for doing online business but also for sharing useful information with the rest of the world. Whether you’re a retail website owner, a service provider, a photographer showcasing your work, an artist striving to get your voice heard by others, a teacher or provider of DIY tutorials wanting to share your knowledge, or even a stay-at-home mom starting a blog, it’s seriously important that you have an effective website. And, one of the main factors needed for making any website effective is, of course, speed. Make Speed a Top Priority Let’s face it, the speed of your website can literally make or break it. Speed affects not only your traffic, but also your conversions, page views, sales, and your entire reputation. When you make it faster, you’re improving your business and helping it grow. In fact, recent studies show that a whopping 47 percent of users are actually expecting websites to load in two seconds or less. That’s even faster than Amazon! That’s exactly why website speeds play such an important role in the success of your online business and needs to become a top priority if your goal is standing out from your competition. Speeding it up will not only bring positive results when it comes to your conversions and page views, but you’ll also be providing a much better user experience for your visitors. And, the bottom line is that happy visitors become returning visitors. Slow Sites Kill Conversions Everybody in business knows that you can’t build your brand and a solid customer base without conversions. And, the sad fact is that a slow website can kill those conversions. Not only do you not get effective SEO via better rankings but you build up a gang of visitors who are angry, dissatisfied, and ultimately only good customers for your competition. Don’t help your competition by having slow loading pages when theres are surely going to be faster. The big names in business have already found out how important speed is for their sites. Shouldn’t you do so, too? For example: ~ Both retail giants Amazon and Walmart have actually reported a one percent revenue loss from just 100ms of site loading delays. ~ Walmart saw a two percent increase in conversions for every one second improvement in load time. ~ Mozilla reported a 2.2 second page speed increase from speeding up its page load. ~ Recent download figures for Firefox went up by 15.4 percent, which equals $10 million a year. ~ Shopzilla reported a 50 percent operational budget reduction by diminishing the load time of its website pages. Load Speeds Affect Your Search Rank Do you know how important your site speed is for your SEO? Websites that load quickly, get a higher search engine ranking. That’s is because Google actually tends to prefer faster websites. It prefers them so much that it rewards the fast ones with a higher ranking in the search engine results. In addition, user experiences are another factor included in the ranking algorithm at Google. Therefore, when you boost your website speed and improve the user experience, you’ll eventually be improving your SEO ranking. This results in higher traffic and attracting a great deal more in the area of quality leads. Those leads can convert to visitors and then to customers. You can expect to increase your overall sales exponentially, generate more revenue, and increase your bottom line. HTTP Requests Your website could be slow due to an over-abundance of HTTP requests. When a user visits your site, they’ll be requesting certain files by having their web browser request the specific files from your server via the HTTP protocol. Those files can include CSS, HTML, and JavaScript files. If you have too many of them, there will be a great number of HTTP requests causing your website to slow down. That’s the reason for minimizing HTTP requests by combining the CSS, HTML, and JS scripts, using CSS in place of images (if possible), reducing the number of elements per web page, installing a cache plugin and reducing redirects that are responsible for creating more HTTP requests and increasing the page load time. Speed Up Today! If you’re ready for seriously optimizing your website speeds, automatically minifying, compressing and caching your static data (including CSS, HTML, Images, and Javascript), then why not try Togglebox Web Accelerator? It’s not just FREE but requires no setup so you can spend your valuable time focusing on the development of your website. Why waste a ton of time working through lengthy service configuration when you can do it hands-free by turning it on? And, your newly accelerated website will be not only faster loading but also secured via Let’s Encrypt SSL. So, find out how much more effective your site can be when your images, scripts, and web pages become automatically compressed, optimized, and distributed worldwide. Get your accelerated cloud today!

How to Grow Your Instagram Following: A Strategic Plan

Social Media Examiner -

Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers. How This Instagram Growth Strategy Works On average, Instagram users share “more than 95 million […] The post How to Grow Your Instagram Following: A Strategic Plan appeared first on Social Media Marketing | Social Media Examiner.

Why You Should Be Building Social Media Partnerships- Here’s Why #206

Stone Temple Consulting Blog -

We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships?  In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best investments of our time on social media.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Social Media Strategies You Can Use to Boost Your SEO See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel Eric: Mark, you’ve been heavily involved in social media for many years now, but the field has recently been changing a lot. What are you doing differently these days because of that?   Mark: It’s certainly true there’s been a whole bunch of disruption in the past year. The field’s always like that, but more than I’ve ever seen before.   Some examples:   Organic reach is at an all-time low. It’s been going down for years, but it’s almost nonexistent for some brands now.   More restrictions on automation, especially Twitter, but all the networks are pulling back on how much we can do to automate.   And privacy concerns, reducing targeting options, making it harder to do certain things that you used to always be able to do before.   I think it’s still important to keep the time-tested fundamentals going, things like promote your content—obviously– engage with your audience, the stuff you always hear. But you know, Eric, there’s another powerful use for social media that many overlook.   Eric: What’s that?   Mark: Using social media to build strategic partnerships to help spread your brand message.   Eric: What exactly do you mean by that?   Mark: A couple of things, Eric.   First of all, the strategic partnerships that we’re talking about here are noncompetitive resources with whom you can work cooperatively. So, these could be influencers, as we always say, but they don’t have to be.  It’s anyone with whom you can cocreate things that are better than the sum of the parts, or it could be anyone who could provide you an opportunity to be seen by their audience.   Eric: Got you. Why is social media such a great place to find or foster these kinds of partnerships and how do you do it?   Mark: Don’t forget that social media is “social” media. We always think about that in terms of engaging with our customers or prospects. But the more personally active you are in social media, like, the more opportunities you have to discover potential partners.   It’s also a great place to nurture those real-world acquaintances that you’ve met at conferences, meetups, and other places, into relationships that can become partnerships. So, there are many ad hoc opportunities to be helpful or just social, in order to get on their radar screen.   Let me give you a personal example. You know Steve Rayson of BuzzSumo.  Eric: Yes  Mark: I spent years developing a relationship with him online through social media, and that led to me being able to get the opportunity to break the news of BuzzSumo’s groundbreaking study of the decline of social sharing over the last several years. That was such a great opportunity, and my article for Search Engine Journal went viral and actually helped them promote their study. So, it was a mutual, cooperative thing.   Eric: That’s awesome.   What are your key takeaways to help us build partnerships like that through social media?   Mark: I’d advise that in this year you switch more of your social media time and strategy to intentional partnership building. Keep doing those fundamentals but do more partnership building. Keep an updated list of the strategic relationships that are most important to you and make sure they get regular attention, and remember you’ve got to give to get.  

Facebook Ad Relevance Metric Updates

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook ad relevance metrics with special guest Amanda Bond. Watch the Social Media Marketing Talk […] The post Facebook Ad Relevance Metric Updates appeared first on Social Media Marketing | Social Media Examiner.

Daily Vlogging: How to Tell Video Stories

Social Media Examiner -

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He’s also the founder of No Small Creator. You’ll learn […] The post Daily Vlogging: How to Tell Video Stories appeared first on Social Media Marketing | Social Media Examiner.

4 Facebook Ad Techniques That Deliver Results

Social Media Examiner -

Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at Each Stage of the Sales Funnel People who aren’t familiar with your brand are unlikely to convert on your core […] The post 4 Facebook Ad Techniques That Deliver Results appeared first on Social Media Marketing | Social Media Examiner.

How to Set Up a YouTube Ads Campaign

Social Media Examiner -

Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign? In this article, you’ll learn how to set up and optimize a YouTube ads campaign. #1: Set Up YouTube Advertising With the newly redesigned Google Ads interface, managing YouTube ads is now easier than ever. If you have experience […] The post How to Set Up a YouTube Ads Campaign appeared first on Social Media Marketing | Social Media Examiner.

15 Strategies to Promote a B2B Wholesale Business

Grow Traffic Blog -

In the past, things like scarcity and lack of competition made the job of a B2B wholesaler easy. You could sell to businesses as a sole supplier simply because you were the only one capable of fulfilling orders in bulk, at the prices your customers expected. These days, the advent of widespread internet sales and advanced on-demand technology mean the need for wholesalers is slipping. Manufacturers can sell directly, or businesses can order on-demand rather than recurring shipments and estimated bulk orders. In order to keep up with the times, you need to offer something more. You need to be able to bring something to the table, to get and keep customers in a world where customers might not need you. You need value adds, you need efficiency, you need sales enablement, and you need a solid customer experience. Rather than relying on being the only available avenue, you need something that inspires customer loyalty. I’ve put together 15 strategies you can employ to gather new customers, retain existing customers, and upgrade your current customers into better customers. While some of them may seem like basic strategies to some of you, others might be new, and it’s worthwhile to look into employing as many as you can. 1. Invest in a Web Presence I can’t tell you how frustrating it is as a business to look for a supplier for something I need, only to be confronted with bare mentions of brand names with no websites, or with websites that are little more than an “about” page, or websites that bury their distribution information seven pages deep in a hidden FAQ. I’ve done digging before just to see how hard it is to access such information, and sometimes even I give up. Investing in a modern web presence is an incredible benefit to any wholesaler. It’s even more important moving forward, as millennials – web natives – are taking increasingly prominent roles in business, often owning their own businesses and looking to grow. If you can’t reach one of the fastest growing segments of your audience, you can’t hope to keep up with the times. This does mean you’ll have to learn or hire someone to handle the basics of SEO and web marketing. You should eventually learn your way around web advertising and social media, but even just starting by creating a content-rich website that can show up in relevant Google searches will go a long way. 2. Open up Lines of Communication It’s important to have a web presence, but you need to do something with it as well. Using a website to show information to your potential customers is good, but you also need as many possible avenues for them to order as you can. You don’t necessarily need to set up a full storefront, though with modern e-commerce plugins like Shopify and Magento that’s not quite the difficult task it used to be. You do, however, need at minimum the ability for potential customers to contact you via email and telephone. It’s usually a benefit to be accessible on social media as well as though a website-based live chat function as well. 3. Offer Recurring Orders You may already do this, but if not, consider it. The subscription model has been growing in recent years, with everything from B2C companies like Dollar Shave Club to Amazon’s recurring grocery and supply orders on the table. If you can offer a hassle-free way for customers to get a monthly shipment of their staples, with the option to spot-order additional products as necessary to fill gaps or add bonuses, you can hook a lot of potential businesses. The set-and-forget method of ordering supplies that are regularly consumed goes a long way towards keeping satisfied customers around. No one wants to have to waste time on monthly supply chains if they can help it. 4. Offer Special Deals and Incentives Sometimes all you need to get in good with a new customer is something to push you over the edge of the competition. Special deals and incentives to customers fits the bill nicely. Maybe you can offer bulk discounts your competitors can’t. Maybe you can offer introductory discounts on the first order, first month, or first subscription. Maybe you can offer free shipping on orders over a certain value, or discounts on multi-product orders, or something else. There’s a huge open space for any deal you can come up with, so long as it’s something you can financially handle. 5. Create Starter Packs When you want to hook a new customer, one great way to do it is to create a starter pack. A starter pack should have a selection of your products available so the customer can see what they would be ordering. It should also be fulfilled quickly, to showcase the speed, efficiency, and flexibility of your order processing and shipping. Impress them before they have time to forget what they ordered, and you can segue them into full customers quite easily. If you’re a wholesaler with a variety of different customers of different sizes, you can create different levels of starter pack. You can have one that has a small selection of products for a small store, and one with a larger selection for a large retailer, and even customer build-it-yourself packs for businesses that have multiple interests. Just profile your existing customers, figure out what they would like if you were trying to hook them today, and offer those starter packs. 6. Recommend Complimentary Products One of the biggest strengths of Amazon is their ability to get you to buy more things whenever you shop on their platform. Every product page you see has recommendations for other complimentary products, or alternatives if you’re not satisfied with the primary product, or even mostly unrelated products people just happen to buy together frequently enough. Over and over, you’ll find that people spend more on larger orders because the option is right there in front of them. Whenever you’re ready to make a sale, talk to the customer about complimentary products their business may need, or that sell together frequently enough. To sweeten the deal, you can even offer a discount when purchased together. 7. Make Information Easily Available This can in part be covered by having a web presence, but you can also include other ways of making your product information available, such as on-order brochures, product catalogs, and mailers. In essence, you need your potential customers to find whatever information they could want, or be able to talk to someone in your organization to learn at the drop of a hat. This is why a chat system on a website can work very well as a supplement to product pages and informational PDFs. Sometimes users have questions that aren’t easily answered with a generalized FAQ, and a quick and easy communication is the ideal way to inform them. 8. Collect and Display Testimonials User testimonials are traditionally more of a B2C technique, but they can work well in the B2B world as well, assuming you use them properly. Again, this works best with your website. Testimonials should come from powerful or recognizable people if at all possible. If not, getting them from an inventory manager or otherwise important person at a recognizable brand is just as good. There are a lot of specific ways to encourage or solicit testimonials from your customers, so give it a try. 9. Give Top Customers a Personal Touch Some of the best companies out there are giving their best clients a white glove level of service. Identify your top customers, maybe the top 10% of them, depending on how many customers you have, and give them a little extra customer service. Go out of your way to give them a call and ask them how they’re doing or if they have any concerns. Figure out how to offer them a loyalty or volume discount for being such loyal customers. Consider rewarding long-time customers even if they have low volume, since they’ve stuck around. 10. Emphasize Customer Service Don’t leave the rest of your customers feeling left out in the cold. Even if you’re prioritizing your top 10% of customers, you should be offering top of the line customer service to everyone regardless of their customer status. Helping to resolve issues quickly and conveniently is one of the top ways to retain customers, no matter whether you’re B2B or B2C. 11. Maintain and Utilize Usage Statistics Here’s a clever trick for you. Monitor what your customers are buying on an individual basis. Identify if there are any patterns, not just in their regular weekly or monthly orders, but in their irregular orders. Maybe you notice that one customer orders a refill of a specific product every three months. When they’re getting close to the next time they’d be placing that order, send them a reminder. You know they’re going to need it; you can offer it to them ahead of time so they’re certain to get it from you. If you’re concerned about retaining that customer, you can offer an additional discount or a complimentary product at the same time. 12. Create a Referral or Affiliate Plan Why not get your customers to bring more customers to you? Referral programs or affiliate marketing programs can incentivize your customers to send people your way, and when those new people become customers, you give something – cash back, a discount, pure money – to the referring customer. While we usually think of affiliate marketing as part of a B2C relationship, it can work well enough with B2B, especially if your typical audience is entrepreneurs and small businesses. How do you go about starting up some kind of referral program? We covered this a while back in this post. That article lists ten different services you can use to start up an affiliate program fairly easily. Most of them are quick to set up, though you may have to pay for them. 13. Ensure Fast and Reliable Delivery Getting new customers is important, but retaining them is even more important. One recurring customer can be worth a dozen one-time orders, if you play your cards right. While a few other strategies on this list help retain customers, like adequate customer service and deals for loyal customers, one of the best ways to keep customers around is simply to be fast and efficient with fulfilling orders. One of the most common pieces of advice I see for wholesalers is to unify your processes. Don’t leave a gap or confirmation between ordering, processing and billing, and shipping. When a customer clicks a button or confirms they want to order something, that order should be processed and on its way in as little time as possible. 14. Offer Bundle Deals I’ve mentioned this as a fringe concept in a couple of other strategies thus far, but it’s worth considering as an option of its own. Just make bundle deals! When a customer has three products they want to buy on a regular basis, bundle them together and offer them at a slight discount. As long as you’re not significantly cutting into your profit margins, that bundle can keep a customer buying a product they don’t necessarily need for far longer than they might otherwise. It can also convince some other businesses to buy the bundle for the discount, even if they don’t necessarily want everything in it. 15. Pitch to New Ideal Customers You may have come across this advice before, as it’s often given out to new wholesalers, but you can put it to use at any time. Think about your business and make a list of the top 100 businesses you would consider to be ideal customers. Maybe they’re huge, maybe they’re throwing money around, maybe they’re local, maybe you just want to support them. Take this list of 100 and start building out a list of contact information for each of them. Then start to reach out. You can call them, you can send mailers, you can contact specific managers via email if they’re the one you think is influential in the purchasing process. Simply try to acquire these as new customers. You may be surprised at how receptive they are. The post 15 Strategies to Promote a B2B Wholesale Business appeared first on Growtraffic Blog.

How to Improve Your Social Video Content: 10 Tips From the Pros

Social Media Examiner -

Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. #1: Simplify Livestream Production Flow With Elgato Stream Deck One of my favorite live streaming tools is the Elgato Stream Deck, a video […] The post How to Improve Your Social Video Content: 10 Tips From the Pros appeared first on Social Media Marketing | Social Media Examiner.

Why Social Media Builds Your Brand SEO – Here’s Why #205

Stone Temple Consulting Blog -

Can the way people talk about your brand online actually affect the things Google will rank you for? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources 3 Social Media Strategies You Can Use to Boost Your SEO Does Google Use Online Brand Mentions for Search Ranking? – Eric Enge with Gary Illyes at Pubcon 2017 See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Eric: Mark, there’s little doubt that social media is a great way to increase awareness for your brand, but can that have an effect on your SEO? Mark: It’s tough to say for sure, but there’s some good hints it might. You did an onstage keynote with Gary Illyes of Google at Pubcon. I remember he said two ways that brand mentions might be used by Google.   One of those was it could alert Google that the brand is an entity worth paying attention to. But it could also help Google know what you should rank for; maybe things that you’re not currently ranking for. If a lot of people are talking about you for that thing, maybe that’s something Google should be looking for. Eric: Did you just say that mentions of your brand on social media can help you rank higher? Mark: No, I didn’t say that. And the distinction is subtle but important. Let’s get the exact quote here from Gary Illyes. The context in which you engage online and how people talk about you online, actually can impact what you rank for. “What you rank for.” Notice that’s the word, not how high you rank. So Google may use the context of online mentions to discover things you should have a shot at ranking for that you currently don’t, as I said. Eric: So, what can you do then as a brand to take advantage of this? Mark: First, I would build a real audience of true brand fans. You want to cultivate the people who are going to talk about you in the ways that you want them to, the positive ways that will give Google those clues. Then fan the flames of that audience. Create conversations. Keep them going. And then create and promote content that comprehensively covers what your brand is about. Give Google every possible clue who you are, what you should rank for. Eric: Thanks, Mark. This is part two of a three-part series on social media and SEO. Watch for the other two episodes to learn more. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Pinterest Catalogs and Shopping Ads Roll Out to More Businesses

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest Catalogs and Shopping Ads and new Twitter analytics tools with special guests Alisa Meredith and Madalyn […] The post Pinterest Catalogs and Shopping Ads Roll Out to More Businesses appeared first on Social Media Marketing | Social Media Examiner.

How to Become a Powerful Influencer: The Nathan Latka Story

Social Media Examiner -

Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book is How to Be a Capitalist Without Any Capital, and his new TV […] The post How to Become a Powerful Influencer: The Nathan Latka Story appeared first on Social Media Marketing | Social Media Examiner.

How to Market on Reddit: A Guide for Businesses

Social Media Examiner -

Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit? In this article, you’ll learn how to market your business on Reddit. Why Marketers Should Consider Reddit For as much as we, as social media marketers, champion the deep potential of social media to engage and empower audiences, this […] The post How to Market on Reddit: A Guide for Businesses appeared first on Social Media Marketing | Social Media Examiner.

31 Must Know Voice Usage Trends for 2019

Stone Temple Consulting Blog -

How comfortable are real people with using voice commands on their devices? For the third year in a row, we asked over 1,000 people (1,719 this year) how they use voice, when they use voice, and why. If you’re looking to get a snapshot of how voice is used by people today, then you’ve found it. Why do we care? It’s simple: The voice revolution is coming, and it’s coming fast. In just a few years, it’s likely that you will spend as much, or more, time interacting with devices that have no screen as you do with devices that have screens, such as laptops and smartphones. This has the potential to drive huge changes in the market, including new winners and losers—and you want to be one of the winners. (Well, I know I do!) For reference, here are links to the two prior versions of his study: 2017 Voice Usage Survey 2018 Voice Usage Survey For many of the survey questions shown as bar charts, we asked participants to rate whether or not they are willing to do something on the following scale: Very Likely Likely Neutral Unlikely Very Unlikely Unless specified otherwise, these charts show the totals of the “Very Likely” and “Likely” responses. In addition, for many of the other survey questions shown as bar charts, we asked participants to answer how often they do something as follows: Very Frequently Frequently Occasionally Rarely Never Unless specified otherwise, these charts show the totals of the “Very Frequently” and “Frequently” responses. In What Environments Do People Use Voice? This block of 12 questions is meant to break down how various public and private situations impact people’s willingness to use voice commands. This data reveals the general trend for voice usage over time. The message from the data is clear: People’s comfort with using voice commands with their devices is growing. In particular, using voice commands with devices in front of others, including in public, continues to grow at a significant clip. This documents what you might expect: as more and more devices become voice enabled, the stigma of talking to your devices (such as a smartphone) is disappearing. Here is a look across all survey participants: Note that the percentages for speaking to devices “In a Public Restroom” (27.8%) and “In a Theater” (26.1%) seem stunningly high.  How did these numbers change from last year? Well, let’s take a look: 2019 was up in 10 out of the 12 categories over 2018. The only exceptions were “In the Office” (51% to 49%) alone and “On Public Transportation” (dropped from 36% to 30%). Study shows willingness to interact by voice with devices continues to rise over the past 3 years, even in public situations.Click To Tweet However, on the other side of things, “In a Restaurant with Friends,” “At the Gym,” “At a Party,” and “In a Theater” were all up by more than 3%. And that all important “In a Public Restroom” category was also up from 25% to 28%. We also measured how men and women differ with regard to using voice commands. Just as the prior two years’ survey showed, we still see that men are far more likely to use voice with their devices: This gap looks to be about the same last year, where men were 1.59 times more likely to use voice than women. In our 2019 data that was 1.54 times. Study shows men are more likely than women to use voice interaction with devices.Click To Tweet Data from 2017, men were 1.43 times more likely to use voice than women. This year that rose to 1.54 times. Next up, let’s examine how age influences the level of usage. Here is what we saw: For the second year in a row, the 25-34 age group was the most likely to use voice commands with their smartphone, and they were 20% more likely to be comfortable using voice with their device than the youngest age category of 24 and under. 25 to 34 year olds are the most likely to feel comfortable with voice interaction with devicesClick To Tweet Marital status also seems to matter. Here’s a look at the data: Married people are more likely to use voice in every single category. Married people were 1.46 times more likely to use voice than those that are single, up from last year’s 1.12 times. Are married people more likely to interact with devices using voice? This study has the answer!Click To Tweet For the third year in a row we captured income levels of the participants. Here is what we got: Just as in 2017 and 2018, the $50K -$99K and $100K+ income categories were the most likely to use voice with their smartphone, with the $100K+ earners having the edge by a 47.5% to 44.9% margin. New to this year’s survey, we captured information on the region where people are located. Let’s see how this impacts voice usage levels: If we aggregate all these categories, we can see what region is most likely to use voice commands. Here are the regional rankings: It’s not entirely surprising that the top two regions for voice usage are the Northeast and the West. Of note, 35% of people in the West use voice commands in public restrooms. The Midwest ranked last in eight of the 12 categories. For the second year in a row, we captured information on the education level of the participants. Here’s the data from 2019: It looks like people who have done some postgraduate work and those who have a postgraduate degree are the heaviest users. In fact, voice usage seems to scale with education level:   As you can see, in both 2017 and 2018, the comfort with using voice commands goes up as education goes up. In addition, 2018 levels of comfort were up across the board, with a very noticeable leap upward for those with some post grad work or a post graduate degree. This is consistent with the trend towards higher income groups being heavier users of voice. How People Use Voice with Their Smartphones In this next section, we explore how people use voice, as well as other ways they interact with their smartphones. Our first question explored how people conduct searches. The phrasing was, “When I need to look up information, I am most likely to … (Please rank your top three choices).” These are the choices we gave them: Use voice search Type the question into the search window of my phone Type the question into search engine apps Open a mobile browser such as Safari or Google Chrome, and type the question Ask a friend via text or messaging app We asked them to select their “First Choice,” “Second Choice” or “Third Choice.” Two choices remained unranked for each participant. First, let’s look at the breakout of what people said was their “First Choice” for how to use their phone to perform a search: Mobile browser remains the leader here, but voice search made a big leap upwards in 2018. Voice search on mobile is gaining ground on searching with a browser. Click To Tweet Next, let’s look at the distribution of what people selected across all three of their choices: Even though voice search was second most common “First Choice” for users, it only placed fourth overall. That suggests that those who engage with voice search at all often consider it their top choice. Taking a deeper look at texting and messaging, you can see a clear trend of usage by age, as shown in this graph: This chart reflects the selection of texting/messaging apps as a first choice. While the total texting usage level is down, you can see that this skews heavily towards those that are younger. There is actually some real interaction between these two trends. In the next question we asked people, “Which of these applications have you controlled with voice commands? (Please select all that apply).” Responses were as follows: In 2018, texting came in at 56% as the number one app that people use voice for. While this dropped into the number two spot in 2019, it still comes in at a strong 44%. The number one application is making phone calls. Also of interest is that men are higher in usage than women in all but two applications: Most notably, men are more likely to play music via voice commands than women by a 42% to 27% margin. But women are more likely to text by voice than men, by a 46% to 33% margin (women are also more likely to use voice for online searches). The next question explored when people were most likely to use a voice command. The way we phrased the question was, “In which of these situations would you be more likely to use voice commands on your smartphone instead of using your hands? (Please check all that apply).” Here are the results we obtained: “Hands full” (50%) and “While driving” (42%) were the top two responses. Here is a look at the gender breakout: Men also lead most categories here, but 46% of women use voice while driving, compared to 38% of men. We dove a bit more deeply into this area, and asked participants, “How often do you use voice commands while driving?”: Combining the “Very Frequently” and “Frequently” categories of responses, we get 31%, whereas combining the “Rarely” and “Never” categories returns 41%. This skews towards men, who chose “Very Frequently” or “Frequently” 40% of the time, whereas women did so only 24% of the time. Women chose “Never” or “Rarely” 47% of the time and men only chose one of those 35% of the time. Why are people reluctant to use voice commands while driving? We asked them: “Do you think using voice commands while driving is distracting?” The responses were as follows: Men are more concerned about this than women by a 56% to 45% margin. Of course, if the law in your state prohibits you from dialing numbers by hand, that may encourage you to use voice for dialing. To find out about that, we asked: “Is there a hands-free driving law in your state?” This is what the participants said: It’s a bit concerning to see a full 32% indicating that they don’t know. Most states with these laws plaster their highways with signs to make people aware of the law. In fact, there are 16 states that have hands-free restrictions for drivers and their phones. For our next question, we asked our participants: “How often do you use voice commands with devices other than your phone (e.g. laptop, smart TV, watch, a virtual assistant)?” Here is what they said: 30% of people use voice on other devices “Very Frequently” or “Frequently” (up from 22% last year), and 50% do so “Rarely” or “Never” (down from 58% last year). Interestingly enough, among those who make $100K or more per year, 46% do so “Very Frequently” or “Frequently,” and for the $50K-$99K income range, this still comes in at a strong 39%. This may be due to the growth of the smart speaker market segment. The male bias here is very strong as well, with men outpacing women by a 39% to 22% margin. We then asked people: “What is your preferred method of sending a text message?” and got the following responses: Typing by hand dominates this question (73% of people picked “Type By Hand,” down from 77% in 2018 and 80% in 2017) but using voice to enter in your text is used by 20% of people. Sending your text as a recorded voice message is preferred by 7% of users (up by 4% from last year). We also wanted to explore basic smartphone usage behaviors. One of the questions we used to do that was: “(Please select all that apply)?”. Results were as follows: Voice actually came in fourth for this question, with 22% of respondents selecting it. This was a surprise to me, as using voice commands to make calls is a great way to keep your hands on the wheel and eyes on the road while driving. The next question along these lines explored: “How do you usually talk on the phone (Please select all that apply)?”. Here is what the survey said: Phone to Ear wins this question at 68%. 43% of people indicated that they use their phones in speakerphone mode, and wired headsets still score well at 28%. Men are far more likely to use a wired headset than women by a 34% to 21% margin. People over 45 are the least likely to use a headset of any kind (21%) compared to their younger counterparts (54%). Our next question was: “When using a search engine or a personal assistant (Google Assistant, Siri or Cortana) on your smartphone, what do you like most about using voice commands (Please rank your top three choices)?” The results were as follows: “It’s Fast” was the number one response, with 67% of people selecting it as one of their top three choices.  “Accuracy,” “No Typing” and “Answer is Read Back” all scored very close to each other (50%, 49%, and 47%, respectively). Interestingly enough, people with incomes over $100K cited “It’s Fast” as their number one reason 49% of the time (up from 43% last year). Next up, we asked people about the quality of speech recognition: “How well do your built-in personal assistants on your phone, such as Google Assistant, Cortana, and Siri, understand you?” Here is what we got: “Very Well” and “Well” came in right at 53%, and when you add “Not Bad,” the total goes up to 74%. The $100K+ income category was at 61% here, and the $50K-$99K category came in at 59%. Men also felt better than women about their devices understanding them by 59% to 48%. The follow-up question was: “How comfortable are you accessing Siri or Google Assistant by holding down your home button?” Respondents replied as follows: This suggests something interesting about the levels at which people are using personal assistants such as Google Assistant and Siri.  43% of respondents indicated that they are comfortable or very comfortable accessing the phone this way, and only 13% indicated that they are uncomfortable or very uncomfortable. For users that indicated discomfort, we asked them to clarify why. Responses were as follows:   The number one answer? It’s annoying, with a score of 31%. Women are more annoyed by this feature than men by a 37% to 26% margin, whereas men are more concerned about privacy, 35% to 23%. For our next question, we asked: “Would you use voice to unlock your phone if it were an option?” The responses were as follows: Nearly half say yes, at 48%, with one-third saying no. Higher-income people are much more amenable to this with 59% of people that make $50,000 or more saying that they would use this functionality. One of the holdups is the reluctance to bother others when we do it. To explore just how real that fear is, we asked, “Do you agree with this statement? I feel annoyed when I hear someone use voice commands on their phone in a public setting.” Here is what people said: Among respondents, 46% either agree or strongly agree, with only 25% disagreeing or strongly disagreeing. These scores are very similar to last year (at 45% and 25%), so there is still some stigma that remains. This is in spite of the data we presented at the beginning of this report suggesting that people are becoming more comfortable with using voice with their devices in front of others. This question skews toward higher incomes in a big way, as 61% of those who make $100K+ get annoyed, and 57% of those who make $50-$99K do. You can see the clear trend in this chart: However, it stands to reason that the reason why it’s attractive to use voice commands is that it is convenient. To find out what people thought of that, we asked, “Do you agree with this statement? Voice commands make using my smartphone easier.” Here are the results: Higher earners appear to see the value more, with 63% of those who make $100K+ strongly agreeing or agreeing with the statement, along with 61% of those in the $50K to $99K income category. We also wanted to explore what features people want most from their personal assistants in the future. That led us to ask: “When using a search engine or a personal assistant on your smartphone, what features related to voice commands would you like in the future? (Please select all that apply).” This is what the respondents said: “More Direct Answers” was the winning response in 2016 and 2017, but dropped to second place behind “Customized Voice” in 2018. For our second-to-last question, we asked, “Are you comfortable activating/accessing Siri or Google using your voice commands, such as Hey Siri, OK Google, or Alexa?” Most people (80%) are pretty comfortable with these commands. Our final question was grounded in a mistaken impression on our part. We asked people, “Are you aware that all your conversations are recorded when you have ‘Hey Siri,’ ‘OK Google’ or ‘Alexa’ enabled?” Before presenting the answer, I should clarify that both Amazon and Google have publicly indicated that the recordings of what you say are only kept locally on the device, and they are discarded after six months. This information is not sent back to their data centers. The only information they receive are the actual commands that you provide to the personal assistant. With that clarification, here were the responses: For reference, here are articles that provide some background on the information retention policies of Amazon and Google: Can Amazon Testify Against You? Relax, Your Amazon Echo Isn’t Recording Everything You Say How Google Home’s ‘Always on’ Will Affect Privacy Finally, many may assume that smartphones are the most common internet-connected devices today, but that is far from the truth: Summary That was a lot of data to read (and to process!), but as a digital marketer, it’s important to understand how quickly the voice revolution is coming. There are four primary trends driving this: People are becoming accustomed to using voice commands with their devices. Our voice usage studies have shown this progressing steadily for the past three years. The rise of the Internet of Things. 77% of all internet-connected devices will be something other than a tablet, PC or smartphone by 2020. Many of these devices will be browser-less. The rise of digital personal assistants. Apple has announced that Siri is used on over 500 million devices, and Google has indicated that it has active users for Google Assistant on 400 million devices. As their usefulness grows, adoption will scale, and the presumptive interface will be voice.  The rise of smart speakers. Sometimes a revolution needs a spark to start it, and the smart speaker market explosion now in progress may be just that. Here are the figures on smart speakers’ level of penetration, according to comScore. How fast will we reach a billion users who view voice as one of the primary methods for interacting with their devices? I believe we’ll be there in less than five years. This is a large and disruptive market change, so the time to start thinking about this is now.

How to Recruit Paid Social Influencers

Social Media Examiner -

Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships? In this article, you’ll discover how to find and contract with paid social influencers. #1: Choose the Right Social Network for Your Niche Before you start looking for individual influencers, think about the channels you want to use. As […] The post How to Recruit Paid Social Influencers appeared first on Social Media Marketing | Social Media Examiner.

Propeller Ads Review on Average Pricing and Conversion Rates

Grow Traffic Blog -

Off and on for a while now, we’ve been reviewing various ad networks with as little bias as possible. We’ve covered networks like Yahoo’s Gemini, AdBlade, and TrafficVance, and now it’s time for another review. This time, let’s talk about Propeller Ads. What is Propeller Ads? Propeller Ads is an advertising network that has been around since 2011. They’re based in the UK, and have a sizable presence in most English-speaking nations. They are an “alternative traffic source” initially operating entirely within pop ads. Pop ads, in case you’re not sure, are generally pop-under windows. You know those times where you close your browser and see a website in a new window you don’t remember opening? That’s a pop-under. In the last few years, they have expanded from just pop-unders, to include a couple of additional forms of advertising. Their on-click ads are the traditional pop-under; a user clicks in a side and that click opens the pop-under as well as whatever they had intended it to do. Additionally, they have native ads, which are ads designed to look similar to on-site related post widgets. Any time you’ve seen a bank of “related posts” that lead to other sites, chances are that’s a native ad display. They have native interstitials as well; this combines the timed pop-over lightbox technology (which we implement on our site) with native advertising. Instead of the pop-over pitching a service or newsletter, it shows a few “related” posts as advertising. Finally, one of their newest technologies is push notifications. Whenever that bar at the top of your phone shows a notification, be it a message, text, or game notifications, that’s a push notification. It’s “pushed” to your phone, you see. Since an increasingly large number of people are using their mobile devices to browse the web, push notifications are increasingly useful and relevant. All of this is presumably backed by a lot of potential targeting to reach specific users most likely to be interested in your brand. Propeller has a self-service platform and automates a decent amount of ad optimization, and they have their own fraud prevention engine to cut out fake or bot traffic and ensure that you as an advertiser receive the best quality traffic their network can provide. Propeller works for traditional businesses advertising themselves, and they have agency-level lead generation options for agencies trying to advertise their clients. They handle links to other ad networks with RTB/XML, and they allow affiliate marketers to use their platform as advertisers as well. A lot of mobile and affiliate advertising companies partner with Propeller. They work with HootMobi, YeahMobi, STM, AffLift, AdCombo, and a lot more. How Does It Work? So how does all of this work? Well, from the publisher’s side, all they need to do is categorize their site and their country of origin for the purposes of tracking and traffic distribution. The publisher chooses which type of ad they’re going to use, and plugs it into their website. As the ad runs, they earn. From the advertiser side, you need to generate your postback code and use it with your tracker/network. You customize the information in your configuration, including your IDs and custom variables for accurate tracking. You know, offer value, campaign IDs, that kind of thing. When you want to create an ad, you basically get to choose between two models. One is the traditional Cost Per Mille (CPM) ad. You pay for impressions, and you hope your ad is optimize to convert those impressions into clicks into customers. It’s all very standard. The alternative is to use a SmartCPA system. This is a Cost Per Action system, where your goal is to get conversions. There are a few quirks to this system. On the bad end, when you run a SmartCPA campaign, the performance of your campaign is analyzed. If it falls below a certain threshold of performance, it transitions into a CPM campaign, sort of. Basically, if the campaign is successful, you only pay for the actions taken. That’s how something like Facebook works; the impressions are free but the actions cost money, though ideally the cost is still lower than what you get out of the action in return. On the other hand, if the campaign is not successful, you will be charged for the impressions as if it was a CPM campaign. This means you can’t intentionally run a bad campaign to get free impressions and exploit the system. On the good end, the Smart part of SmartCPA is a machine learning algorithm that optimizes your ad offers over time. You run an initial campaign so it can get some benchmark learning, and then it optimizes itself to further boost your actions over time. Their unique machine learning engine is somewhat effective, though it might make choices you wouldn’t normally choose to make. It’s up to you to analyze and decide if it works for your goals. When you’re running CPA ads on Propeller Ads, you need to set a conversion price for your campaign. Propeller recommends something around 70-80% of your payout. So if you’re running ads for an affiliate offer that earns you $1 each time someone buys, Propeller would recommend that you run their ads with a price of 70-80 cents. This means you pay Propeller that 80 cents each conversion, and Propeller pays their publishers probably something like 60 cents or so; I don’t know specifically their take offhand. Sure, this means you’re reducing your earnings from $1 per sale to 30 cents per sale, and that sucks, but remember it’s all sales you wouldn’t have gotten in the first place. All of the traffic you get from Propeller ads is traffic you wouldn’t have gotten normally, so you’re not losing potential sales, you’re gaining raw sales. You can generally adjust the pricing of your conversion to increase your traffic. It’s a simple scale; the more you’re willing to pay, the more publishers will accept your ads to run, and thus the more traffic you get. If you run your offer at 70 cents, you’ll get less traffic and less conversions than if you run it at 80 cents. You know, in general; I make no claims as to the exact specific success rates of any given price point. In SmartCPA ads, success or failure of the campaign depends on your price point. Calculate the conversion price times the number of conversions to get your generated revenue. Then Propeller will calculate the cost of impressions. If your revenue is not more than the cost of the traffic they gave you, they will charge you for the difference. This is why you should always have extra funds on hand in case a campaign falls flat on its face. When you’re creating a campaign, you can use Propeller’s publisher network, or you can activate Traffic Boost. Traffic Boost basically just allows you to get traffic from the network of Propeller’s partners as well as Propeller itself. Think of it like the difference between using Google Ads on the search results pages versus in the display network. Propeller Ads also has frequency capping, which is a very useful feature to make sure you don’t end up with a ton of redundant impressions. It’s usually a good idea to keep it active, though you can disable it if you want. As with most ad networks, in Propeller you can choose your target countries, your bid, your budget caps, and your campaign schedule. Scheduling works on a dayparting level, meaning you can choose to start and stop during specific parts of the day rather than just on-or-off for calendar dates. As far as specific targeting, you have some options, but it’s not super robust. You can choose to segment different types of mobile device, for example, between Android or iOS, and between phones and tablets or other devices like iPads or even Windows Phones. For Desktop devices you can choose operating system. You can also choose connection type for mobile devices, between 3G or 4G or WiFi. This can be useful to exclude, for example, people who aren’t on a connection they’d want to use to download an app. You can include or exclude individual targets, so you can create a whitelist or a blacklist, whichever works best based on how narrow or broad your targeting will be. You can also filter proxy traffic, which is a good initial way to filter out potentially fraudulent traffic and protect your account. Propeller Ads Pricing and Conversions What kind of pricing might you expect, and what kind of conversion rates can you get out of it? As with all things in advertising, much of the specific depend on your offer, your site niche, and your budget. As far as CPM goes, I see CPMs ranging from 50 cents to $5 in general, depending largely on country traffic and site niche. Entertainment blogs have some low CPMs, while gaming sites get higher CPMs, and other niches ranging in between. Your CTR will, all things being average, likely range somewhere around 14%. For some niches with CPM ads you’re going to get zero clicks, and that’s fine, when you’re just paying for impressions. For others, you might see something as high as 50-60%, such as in music. Mobile ranges around 10-20%. All of these numbers are simply reflective of some of my experiments. You can see some more data here, though it’s aimed at the publisher side of things, not the advertiser side. Problems with Propeller Ads There are a few potential issues with Propeller ads that I have to cover. First up, it’s primarily a pop-under network, which not everyone out there likes. A lot of people are consistently irritated by pop-unders, and that can reflect on your brand. I know people who have blacklisted certain companies due to their use of such annoying ad methods. Personally, I can’t fault them for giving it a try, though I also block most of those kinds of ads by default, so I’m a bit hypocritical here. Another problem is that you’re not given a lot of detailed targeting. I know we’re spoiled with things like Facebook’s targeting, and I don’t expect that level of detail out of smaller third-party networks. But for a network that’s heavily focused on mobile traffic like Propeller, you’d think they would be more specific with device targeting. You can choose to target just Android, and just Android 4 or 5 or whatever, but you can’t target sub-versions. This is important if you’re pitching an offer that is more relevant to a specific version than another version. As with all ad networks, geographic targeting is hugely important. Targeting the tier 1 countries like most of Europe and North America will get you the best results, while targeting the middle east, eastern Europe, or SEA will have worse results. Propeller also doesn’t track a lot of information. Surprisingly enough, in a world where analytics is a common add-on for value in a platform, Propeller doesn’t offer it. Rather, they require you to use a tracking platform for your offers. That means you have another dashboard and another set of configuration, and you need to keep track of all of the details. This isn’t necessarily a bad thing to have, but it means you’re not getting an all-in-one platform solution. There’s also the simple mechanical aspect of the ad network, simply that it’s not very user friendly. It’s a pretty boring, pretty bland user interface and, while it works, it’s not slick or advanced. Is Propeller Ads a Scam? When you’re searching for Propeller Ads, one site you’re guaranteed to see is this one. It’s chock full of 1-star comments talking about how Propeller locks accounts with funds inside or finds reasons to cancel accounts and steal money. Is this legitimate? I can’t tell you for sure. I haven’t had that experience, and a lot of the people complaining are anonymous or have common names. Yes, I’ll trust “John” with no other information, eh? Of course, there are 23 negative reviews for an ad network that presumably has hundreds of thousands of customers, so that’s a pretty small number. Every ad network is going to have a few people who broke rules, intentionally or not, and who were punished for it. Every ad network will have its vocal detractors. It’s up to you how much you want to believe them. I don’t believe that a nearly decade-old ad network is a pure scam, but your experience may speak differently. The post Propeller Ads Review on Average Pricing and Conversion Rates appeared first on Growtraffic Blog.


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