Dubai, United Arab Emirates – Oracle announced the immediate availability of its new data centre in Abu Dhabi, which will offer public cloud applications services to customers in the UAE and wider Middle East. The Abu Dhabi data centre will support the rapid adoption of Oracle Cloud in the UAE and act as a key catalyst for the implementation of UAE’s strategy for the Fourth Industrial Revolution aimed at building the country’s leadership in education and advanced technology, including artificial intelligence, robotics and genomic medicine.
“By locating a data centre in the UAE, we will be able to better manage service levels and respond to local customers, who, for data governance requirements and other reasons, need to keep their data local,” said Arun Khehar, Senior Vice President – Business Applications, Middle East and Africa, Oracle. “Our customers in the region are excited about this new development. Coupled with Oracle’s unique ability to deliver solutions at every layer of the cloud stack, they firmly believe they can tackle digital disruption head on.”
Top organisations in the UAE continue to drive major digital transformation projects with Oracle Cloud. Etisalat, one of the world’s leading telecommunication groups, is the telecom partner for Oracle’s applications data centre in Abu Dhabi.
“In the past year, we have seen dramatic changes in the industry with digital technologies taking centre stage. Businesses are making investments in futuristic technologies and adapting to these technological changes in their ecosystems”, said Miguel Villalonga, Vice President of Cloud & Data Center, Etisalat Digital. “With digital transformation driving the future, more companies are enabling digital innovation in their business and services. Our collaboration with Oracle complements very well the existing capabilities of Etisalat Digital and will help accelerate this transformation and cloud adoption to further empower government and commercial entities in the region.”
Her Excellency (H.E.) Dr. Rauda Al Saadi, Director General of Abu Dhabi Smart Solutions and Services Authority (ADSSSA), said, “The Authority is sparing no effort in contributing to positioning Abu Dhabi as a global hub for technology and innovation. In line with this, the launch of the new Oracle data centre in Abu Dhabi represents a strong boost towards achieving a digital transformation path, complementing the Abu Dhabi Government Accelerators Programme ‘Ghadan 21’.”
“We are fully aware of the important role that data plays as the key element in driving digital transformation, which requires a strong data system based on the latest technologies and capabilities,” H.E. added. “We therefore attach great importance on the need to strengthen partnerships with leading technology companies to enhance the government services, decision making process, and raising the efficiency of government performance. Our collaboration with Oracle will allow us to double our capabilities across many areas of technology, such as the Internet of Things (IoT) and large data analytics.”
Data management represents a cornerstone of the authority’s strategy to develop and manage the data exchange platform, build analysis capabilities, and reinforce private sector participation in the development of this field, she noted. That effort supports the Abu Dhabi Government’s efforts to achieve economic growth and enrich the quality of people’s lives.
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly-Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com/middleeast.
Norwalk, CT — 365 Data Centers, a leading provider of hybrid data center services for carrier, content and enterprise customers, announces its Enterprise Managed Services solution, which provides full-service, end-to-end data center technology procurement and management. The new offering includes strategic investment in hardware and software from the industry’s top vendors, such as Dell EMC, storage in 365’s secure facilities, and all supporting services. Allowing businesses to consolidate the cost of acquiring and supporting data center infrastructure into a single fixed monthly fee, the Enterprise Managed Services solution frees up enterprises to focus on their core business instead of IT management.
“Our Enterprise Managed Services solution is our latest example of how we’ve developed a complete enterprise IT services ecosystem, ensuring that our clients no longer have to be burdened with data center management,” says Jeff Slapp, Vice President of 365 Data Centers. “Every week, we’re hearing that enterprises want to move away from a data center management role, but they’re also increasingly interested in hybrid IT infrastructure and keeping costs low and stable. Our new offering solves for these competing challenges and is anchored by our unmatched customer service, along with our entire services portfolio.”
“We’re proud to collaborate with 365 Data Centers to provide enterprises with comprehensive, industry-leading data center solutions,” says Elliot Hujarski, Area Vice President-Southeast for Dell EMC. “With Dell EMC’s broad portfolio of scalable, high-performance data center solutions coupled with 365 Data Centers’ expertise, network and facilities, enterprises can tap into the best IT architecture in the industry without the upfront capital expenditure.”
365 Data Centers’ Enterprise Managed Services offering provides clients with hands-on, start-to-finish guidance to meet their infrastructure needs, beginning with consultation on the desired hardware and software combination, and ending with a move-in-ready, fully implemented, secure solution housed at one or more of 365’s 10 U.S.-based facilities. The fundamental goal of this offering is to free customers from the burden of day-to-day data center management so they can focus on what matters: the success of their business.
Jakarta, Indonesia – Alibaba Cloud, the cloud computing arm of Alibaba Group, today launched a second data center in Indonesia to double its local capacity. The company also announced the Internet Champion Global Accelerator Program at today’s “Hello Indonesia 2019” event to empower local enterprises and talents, contributing to Indonesia’s 2020 Go Digital Vision.
Driven by strong customer demand, the opening of the second data center came only ten months after the first. Alibaba Cloud is the only global public cloud platform with local data centers in Indonesia. The two centers will provide high availability and strengthen disaster recovery capabilities, allowing customers to deploy mission-critical workloads in multiple availability zones and switch over within seconds. Alibaba Cloud now has 55 availability zones across 19 regions worldwide.
The two centers offer a comprehensive suite of products and services, ranging from elastic computing, database service, networking, storage, security, and middleware, to solutions that address vertical industry challenges. With strong demand for big data and analytic solutions from Indonesian enterprises, Alibaba Cloud has already launched Machine Learning for AI and, later this month will offer elastic search to provide real-time search, data analysis, and visualization capabilities. Alibaba Cloud has also launched Smart Access Gateway (SAG), an SD-WAN solution to provide a one-stop cloud connectivity solution for public cloud and hybrid cloud environments.
“The Digital Economy Vision of Indonesia sets out a clear direction for our future development. Our goal is to foster new decacorn and unicorn, accelerate the growth of at least 1,000 startups, and help at least 8 million people in the traditional farming and fishing industries, as well as SMEs, to go digital,” said H.E. Rudiantara, Minister of Communications and Information of Indonesia.
“With better connectivity and a fast-growing digital community, the Indonesian market presents enormous opportunities to both local and global enterprises,” said Leon Chen, General Manager of Singapore and Indonesia, Alibaba Cloud. “By doubling our data center capacity and launching the Internet Champion Global Accelerator Program in Indonesia, we aim to further build the cloud ecosystem and talent pool for Indonesia.”
The newly launched Alibaba Cloud Internet Champion Global Accelerator Program echoes the Indonesian Government’s digital ambition by providing training, mentorship, and venture capital opportunities to enterprises and professionals. Following its initial launch in Indonesia, it will gradually roll out to other global markets. Alibaba Cloud kicked off the program in Jakarta by giving 300 professionals from start-ups and enterprises an introduction to e-commerce technology, using Alibaba Group’s Double 11 Global Shopping Festival as a case study. The accelerator program will go to Bali on January 12 to further connect with more than 200 professionals and students.
Alibaba Cloud also continues to strengthen its local channel network with partners such as PT IndoInternet, PT Blue Power Technology and PT Sistech Kharisma. Today, Alibaba Cloud announced a strategic partnership with PT IndoInternet as the distributor of its full range of cloud computing products and services.
“We are very pleased to work with Alibaba Cloud. Reliable and cost-effective products and services are highly sought-after in our market as it expands. Serving as a distributor of Alibaba Cloud not only helps us meet increasing market demand but also enables local resellers to improve their product knowledge and service standards,” said David Tandianus, Director, PT IndoInternet.
About Alibaba Cloud
Established in 2009, Alibaba Cloud (www.alibabacloud.com), the cloud computing arm of Alibaba Group, is among the world’s top three IaaS providers according to Gartner, and the largest provider of public cloud services in China, according to IDC. Alibaba Cloud provides a comprehensive suite of cloud computing services to businesses worldwide, including merchants doing business on Alibaba Group marketplaces, start-ups, corporations and government organizations. Alibaba Cloud is the official Cloud Services Partner of the International Olympic Committee.
San Francisco, CA – Cloudflare, the leading Internet performance and security company, announced results from the fourth quarter of 2018. In the final three months of the year, Cloudflare continued to expand its global footprint with 10 new data centers, launched its first mobile application, and opened a new office in Munich, Germany.
“We closed out 2018 with significant network expansion, our first consumer application, and a new European office,” said Matthew Prince, co-founder and CEO of Cloudflare. “I’m proud of the growth our team accomplished in the final quarter, as we brought our network even closer to our global users and opened an office to be closer to our European users.”
Cloudflare’s new data centers bring its network to 165 global points of presence. With these additions in the United States, Bahrain, Russia, Vietnam, Pakistan, and France (Reunion), Cloudflare announced a total of 46 new cities in 2018.
Cloudflare also announced its first mobile application, the 220.127.116.11 app. Cloudflare launched the 18.104.22.168 DNS offering in March 2018 to provide users with a faster and more private Internet browsing experience. The 22.214.171.124 app allows iOS and Android users to quickly toggle 126.96.36.199 on and off on their phones to easily access an encrypted browsing experience. Since launching the 188.8.131.52 app in November, nearly one million users have downloaded the app.
Cloudflare also published an update on the one year anniversary of the Athenian Project, an effort to restore confidence in democracy by providing vulnerable election websites with Cloudflare’s enterprise-level service, for free.
In December 2018, Cloudflare received high scores from the 2018 Gartner Critical Capabilities report for Cloud Web Application Firewalls (WAFs)*. In addition, Cloudflare is continuing to expand its network across the world and now has a network capacity of 20Tbps.
Cloudflare had more than 865 employees at the end of 2018, up from 539 just over a year ago as the company continues to grow its engineering, sales, marketing, and support teams across its offices worldwide.
*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Cloudflare, Inc. is on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers more than 10 trillion requests per month, which is nearly 10 percent of all Internet requests. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with each new site added. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer, named the Most Innovative Network & Internet Technology Company for two years running by the Wall Street Journal, and ranked among the world’s 50 most innovative companies by Fast Company. Headquartered in San Francisco, CA, Cloudflare has offices in San Jose, CA, Austin, TX, Champaign, IL, New York, NY, Washington, D.C., London, Munich, and Singapore.
Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketing Companion podcast, and is the author of multiple books, including Known, The Tao of Twitter, and […]
The post Marketing Reimagined: Why Marketers Must Change Now appeared first on Social Media Marketing | Social Media Examiner.
Wonder if you should survey your customers? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey goes behind the scenes to reveal how Social Media Examiner uses an annual survey of its customers to inform content […]
The post Surveying for Better Decisions: The Journey: Season 2, Episode 20 appeared first on Social Media Marketing | Social Media Examiner.
Getting the best return on your investment is the core desire for anyone using paid advertising of any sort. You’re spending money, so you want to make as much in return as you can. Part of optimizing your ROI is knowing everything you can about how the ads system works.
One crucial element of Google ads is the size of the various display ads you’re able to use. Publishers need to know this so they know how much space to assign for ads on their site. Advertisers need to know this so they know how large their images should be. Google has quite a few different ad sizes, many of which are surprisingly similar, so it’s best to get the dimensions straight from the horse’s mouth.
Remember, though, that these ad formats are not for Google’s search result advertising. Those ad slots are text-only, as are several other formats for Google ads. If you want to use image ads where the dimensions matter, you need to choose that particular format of display advertising.
Google divides their ad sizes into three categories. These are “top performing ad sizes”, “other supported ad sizes”, and “regional ad sizes”. Why they keep any beyond the top performers is anyone’s guess, but I suppose giving people more options allows them to test variations on ad sizing and performance.
Top Performing Ad Sizes
300×250 pixels. This format is known as the Medium Rectangle in most publications and is one of the most common ad sizes Google offers. As a publisher, it’s a good option to choose because you’re always going to have something to fill in the space. Since it’s very common amongst publishers, it’s very open to advertisers, with plenty of inventory to fill. This format is available for text ads, display ads, and mobile ads. It tends to perform well when embedded within the text of articles, or when merged with a multi-column layout on a website’s feed.
336×280 pixels. This format is slightly larger than the medium rectangle format, being 36 pixels wider and 30 pixels taller. This means the aspect ratio is very slightly different, but not by enough to truly matter. This one is called the Large Rectangle in many publications and is another common ad format. Like the medium rectangle, the large rectangle is very commonly found embedded within content like an image, though obviously it stands out as an ad due to ad disclosure rules. This format is available for both text and display ads, but is not available for mobile ads.
728×90 pixels. This is the “leaderboard” ad format, but the majority of you out there probably recognize it as a typical “banner” ad. It’s very wide, not very tall, and forms a horizontal bar that is used in a wide variety of ways. You very frequently find this ad format placed above content or below it, as part of the navigation or in the footer. Sometimes you see these used in place of spacers in the middle of articles, but this can cause issues with people encountering the ad and assuming the content is concluded. Be sure to encourage further scrolling if you use this format in the middle of your content. These are available for text and display ads, but not for mobile.
300×600 pixels. This is occasionally called the Half Page ad format, though many people just think of it as “that large ad to the side of the screen.” These ads are tall and vertically oriented, which means they would fit a cell phone orientation, except they are not available on mobile. Rather, they are often used to fill in whitespace to the sides of your content, which would normally simply be a gutter for widescreen monitors to center content. Google claims this is one of the fastest growing ad sizes, and as such it is becoming increasingly available amongst both publishers and advertisers. If you want to experiment with some of the most cutting-edge ad formats, this is one to look into. As mentioned, this is not available on mobile, but works with both display and text ads.
320×100 pixels. This is known as the “large mobile banner” ad format. Unlike the other top performing ad formats, this one is available for mobile ads but not for traditional display or text advertising. It is considered a mobile alternative to the 320×50 and 300×50 ad formats, which we have not discussed yet. They are vertically quite tall compared to other mobile ad formats, offering plenty of space for mobile viewers. If you want to capture as much mobile attention as possible in content with display advertising, this is a good format to use.
Other Supported Ad Sizes
320×50 pixels. This is the “mobile leaderboard” style of ads, and is only available for mobile ads, not for desktop displays. Unlike the top performing mobile ad format, this one is half the size vertically, making it very squat and very wide. They are often used the same way as banner ads for mobile browsing, used at the top of content or in the footer at the end of content.
468×60 pixels. This is the ad format Google specifically calls the “banner” ad format, not to be confused with the leaderboards. Like leaderboards, it is short but wide, but it’s not quite as wide as the leaderboards. This is to make it more accommodating to narrower website layouts that don’t have the space to plug in such a wide ad format for the leaderboards. This format is available for desktop display and text ads, but not for mobile. Additionally, Google warns that this ad format is going out of style and, as such, inventory tends to be limited. Fewer publishers are using it, fewer advertisers are paying for it, and it will eventually be deemed a legacy ad format.
234×60 pixels. Those keen with math will notice that this is exactly half as wide and exactly as tall as the banner ad format. Fittingly, it is thus labeled the Half Banner ad format. It’s designed to fit in smaller spaces than the usual banner ad, and can be a small and unobtrusive ad format. However, this means it is also prone to being overlooked, which means it tends to underperform compared to other ad formats. Ads need to be large and in charge to be successful these days; trying to slip under the radar only works if you have some inexplicably high value display ads. This format does not work for mobile, either.
120×600 pixels. The official name for this ad format is the skyscraper ad format. It is less than half as wide as the half page format, while being just as tall. It’s essentially a banner turned on its side, which is how it got its start, more or less. As a desktop-only display ad, this one allows you to take up some gutter space on the sidebar of your website, without needing to dominate it with something as large as the half-page ad. However, this is also a less popular ad format than the half page, which leads to lower ad performance.
120×240 pixels. This is the actual “vertical banner” ad which, like the similarly sized half banner, suffers from being too small to capture a ton of attention. This kind of ad format would be ideal for small slide-in or pop-in widgets, but Google doesn’t like ads that only appear in certain dynamic circumstances, responsive design notwithstanding. The small size, the fact that it is limited to desktop-only display advertising, and the strange dimensions mean it isn’t very well suited for modern web advertising outside of specific circumstances.
160×600 pixels. This format is slightly over half as wide as the half page format, and is a little wider than the skyscraper format, serving as a sort of middle of the road between the two. The wider space than the skyscraper allows more creativity in your display ads, while still being narrower than the very dominant half page format. This tends to have a lot of inventory available, and is ideal for publishers with sidebars they want to fill with advertising. It’s available for desktop advertising, but not mobile.
300×1050 pixels. This is the “portrait” advertising format. It’s not very wide, but is extremely tall. Many modern mid-range computer monitors today are only 1080 pixels tall, so this can take up most of the vertical space, accounting for the navigation bar of a browser. These are brand-centric, which means they tend to work best when run alongside specific branded content or sponsored posts. Some sites use these as a sort of pseudo-background element in the gutter space of a centered page, making it look as though the ad content is peeking out behind the page content. Again, this is not available for mobile advertising. Currently, this is a high-demand, low-supply ad format, as few publishers are equipped to run them. You can take advantage of this for exclusive positioning and always-full advertising, if your site is configured for it.
970×90 pixels. This is occasionally called the Large Leaderboard format, and is a uniquely dynamic ad format. When a user views it for the first time, it will expand downwards, sliding the content further down to reveal the full content of the ad. The fill size of the display is 970×415 pixels. Once the user has seen the ad once, it no longer automatically expands, but can expand if the user clicks on it. This format is often used to display video, animations, and app advertising that tends to be very dynamic by its nature.
970×250 pixels. This is a billboard ad, and as such, has the same basic dimensions as a billboard you would see on the side of the highway. It’s very wide and quite tall, making it a very prominent ad. It’s best to run this at the top of your page, since it will often be cut off below the fold, and if it’s embedded in your content, users will assume it signals the end of a post unless otherwise indicated. This is another format where advertiser demand has outstripped publisher supply, putting publishers in a good position to earn.
250×250 pixels. This is a square ad format, which Google helpfully calls the Square ad format. It’s good for fitting into small spaces that aren’t wide enough for banners or leaderboards, and aren’t tall enough for skyscrapers. It’s large enough that it is not entirely ignored like the other small ad formats, and it’s quite common to be seen within text. This is also one of the more prominent formats for mobile advertising, because it’s available for both desktop and mobile ads.
200×200 pixels. This is the “small square” ad format, called such because it is a square and is smaller than the base square format. Why Google doesn’t call this the square and the other one a large square is anyone’s guess. It has all of the same benefits as the square ad, except it’s smaller, which means it is often overlooked. It is also limited in supply. It too is available for both desktop and mobile ads.
180×150 pixels. This is a small rectangle and, of course, is called the Small Rectangle ad format. It can fit into small spaces, but that’s often a detriment, as explained several times before. It doesn’t tend to perform very well and is probably well on its way to being deprecated.
125×125 pixels. This is the “button” ad format, which is basically just a small square, slightly larger than what most web forums use for avatar photos. It doesn’t perform very well and is limited to desktop advertising only, so it’s at the bottom of the list where Google can try to forget it exists.
Regional Ad Sizes
I’m not going to go over every regional ad size variation, because there are a lot of them. Google Ads makes certain specific ad sizes available in different countries, because different regions tend to have different preferred website layouts. For example, the most popular ad size in Russia is 240×400 pixels, called the vertical rectangle. It’s smaller than a half page, but larger than many other formats. Google also provides a few specific formats exclusively for use in Poland. Your guess is as good as mine as to why.
The post The Ultimate Guide to Google Display Banner Ad Sizes appeared first on Growtraffic Blog.
Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content? In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest. Pinterest Can Work for Your Business Many businesses struggle with how to successfully establish themselves on Pinterest, especially […]
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Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix. Why Should My Marketing Include Video Content? Over the past several years, one of the best B2B content strategies has been to create […]
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Want people to spend more time on your Instagram story content? Looking for tips to prompt active engagement on your stories? In this article, you’ll discover seven ways to encourage followers to tap on, reply to, and screenshot your Instagram stories. #1: Add a Tap for More Prompt The “tap for more” tactic is pretty […]
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Google featured snippets boost your page above all the search results for a query, and they can drive significant traffic to your site. The good news: there are concrete steps you can take to make your content more likely to earn a featured snippet.
In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares his observations on content most likely to earn a featured snippet, based on his tracking of over a million search queries for the past three years.
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Featured Snippets Resource Center
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Mark: Eric, just in case anyone watching doesn’t know, let’s start with what a featured snippet is.
Eric: Good idea, Mark. A featured snippet is a search feature where Google takes an extract or snippet from a website and places it in the featured box at the top of search results as a direct answer to a user query.
Mark: If the answer is right there in the featured snippet, why do featured snippets still drive a lot of traffic to the sites from which they’re taken?
Eric: That’s a good question, because it seems counterintuitive. But in many cases, the snippet shown does not completely answer the question.
For example, a site’s answer to a how-to question may have 10 steps, but the featured snippet only shows the first six. In other cases, the answer may be complete but too brief, and people click through to learn more.
And one more scenario to call out: in some cases the users have asked a direct question and Google provided a direct answer, and maybe they got all of the direct answer, but it’s pretty rare that that’s really the only question the user has related to that topic, and they often want more information.
Mark: Okay. If featured snippets can boost your page to the top of search results and they can actually drive traffic to your site, you probably want to be in as many of them as you can. So how do we earn them?
How to Earn Featured Snippets
Eric: Of course, Google doesn’t tell us the criteria for selecting which page to use in a featured snippet, but after several years of tracking over a million queries that have displayed them at one time or another, I’ve been able to discern some patterns common to pages that earn featured snippets.
Mark: I know you gave eight things site owners should do to increase their chances of earning featured snippets in the comprehensive featured snippets resource center you created on our site. Can you share with us a few of them?
Make a list of the most commonly asked questions about your business or your areas of expertise and then filter these down to the most popular queries. If the question isn’t searched for very often then it probably isn’t that interesting to get a featured snippet for it.
Next is to realize that your page doesn’t have to be the number one position on Google to get a featured snippet, but it does need to be in the top 10. So for each query you decide to target for a featured snippet, either choose a page already ranking in the first page of Google results or create one worthy of such a ranking.
Finally, make sure you thoroughly answer the question on your page, but also expand the content to answer all the related questions that users have on that topic. In other words, be as comprehensive as you possibly can.
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“Who has time for all this?”
This is a question I hear time and time again, and it’s one I’ve asked just as many times. Who has time to do everything for their business? Sure, when you’re a one-man operation you can cram everything in for a while, but you face the very real risk of burnout. Even the most high-powered cocaine-fueled titans burn themselves out.
It just makes sense to offload tasks that end up being a lot of busywork. If you’re spending 4 hours a day filing paperwork, you hire a clerk. If you’re never getting work done because you’re stuck answering the phone, you hire a secretary.
Other tasks are worth offloading because they require skills that are outside of your skillset. Instead of spending the time learning and fumbling and wasting money, you hire someone who knows what they’re doing. Many of these tasks can directly make you money as well, so it’s a very worthwhile endeavor to spend a little to make a lot.
Hiring someone to manage your Google Ads is generally more of the latter position. It’s pretty difficult to just dive into Google Ads and expect to be successful. There’s a definite learning curve, a lot of skills that go into managing ads for a company, and there are expectations for a certain level of success. Plus, they take a lot of time to manage, monitor, and improve, even if you’re using tools that do a good chunk of that automatically.
Of course, you need to make sure you’re balancing out the cost of your employee or freelancer with the profits you make from the ads. If your ads, at their peak, only make you an extra $500 in a month, it doesn’t make sense to spend $2,000 that month on the ads manager. Now, if the ads manager can turn that $500 into $5,000, that’s another story.
How to Find an Ads Expert
As with any case where you’re looking to hire a freelancer or a new employee, or even contract an agency, you need to know what you want out of the relationship. Different levels of requirements will have different levels of pricing. Let’s look at some of the factors you should think about, and some factors that can affect the cost of hiring a Google Ads expert.
What level of service do you require? I already mentioned this right above. Are you looking for an employee you pay a regular salary and can control completely, a freelancer who will likely cost less but dedicate less time to your ads, or an agency that knows exactly what they’re doing, and charges like they do?
In general, a freelancer is going to be the cheapest option. Freelancers tend to have numerous clients at a time, and while they can run a wide range of skill levels, it’s easy to pick up and drop a contract if they aren’t working out. Freelancers are also often less reliable; it will take a few attempts to find someone who meshes with your brand, who has steady availability, and who knows what they’re doing. That said, freelancers sometimes come with the additional cost of the platform you’re hiring them through. Sites like Upwork often skim a bit off the top, so you’re paying for both the freelancer and the platform that connected you.
An employee is going to cost more than a freelancer, and depending on your business situation and their requirements, you may have additional factors to consider, like benefits. You probably don’t want someone working for minimum wage to be in control of your advertising budget. You need to go through the whole application and interview process, which is much more time consuming that scoping out a freelancer, and you often need to find someone who has adequate experience with managing paid ads.
An agency is probably going to cost the most, and in fact often will charge you a percentage of your ad spend in place of or in addition to a flat fee. The upside is that they know exactly what they’re doing and likely have professional tools to help them squeeze every cent out of your ads they possibly can. You’ll see the best returns, but it’s the biggest investment.
Did your ads manager learn with their own money? This is a good question to ask when you’re looking at individuals you might consider hiring or contracting. You don’t want someone who is just bluffing with their skills and will be using your budget to practice. You also don’t want anyone who is used to spending other people’s money, and thus feel like mistakes don’t personally affect them.
It’s really easy to fall into a trap where, when consequences are minimal, you take risks you shouldn’t. An ads manager may be more likely to be experimental without data, or to go with gut feelings instead of analytics, or to shrug off mistakes that cost their employer money when it doesn’t affect them. If they learned by using – and losing – their own money, they’re more likely to be careful with yours.
Are you getting what you pay for? This is usually a question for agencies. Agencies often bundle together a bunch of other services. They’ll run your Google Ads, but they might also offer Facebook, Twitter, or other paid advertising as well. Some will be total marketing agencies, willing to run your social media organically, as well as running a blog for you.
The important thing to watch out for is agencies who offer all of those services, but charge you for them even if you don’t want them. If you’re perfectly fine running your own blog, don’t pay for someone else to not do it for you. Alternatively, take advantage of every service the agency has to offer you.
Do they have experience in your niche? This is a pretty important question. You want people who are familiar with not just your industry, but your niche within your industry, your competitors, your audience, and the kinds of techniques that tend to work best. Even something as simple as picking the right selection of colors for ad images can vary depending on audience and industry.
What are their KPIs? If possible, view a sample report from the agency or individual who will be producing reports for you. If they’re showing you things like the number of clicks or impressions your ads get, they’re not a good ads manager. You want them to be talking about metrics like cost per action, conversion volume, and profit.
Is the agency certified? For agencies specifically, you want to find one that is certified as a Google Partner. This usually isn’t available to individuals and freelancers, since it requires maintaining a certain level of ad spend, but agencies can reach that bar quite easily.
Are there onboarding or setup fees? When you take on a new freelancer, you may be charged setup fees. Agencies usually have fees, but individuals might not. Some may charge an initial fee as a buffer in case the contract doesn’t work out. Others might use it to cover the costs of the tools they use to manage ads for you. This is generally a one-time fee, so I’m not considering it in the cost analysis below.
What Payment Model Are You Expecting?
When you’re considering who you should hire or contract to manage your Google Ads, you need to consider the style of payment. This is similar to the decision between employee, freelancer, and agency, except any of them might use any payment model. There are a handful of different models you’ll likely encounter.
The Flat Fee Structure is a simple structure where you you’re charged a flat fee per month for services rendered. This fee will be presented as an estimate based on what you need from the individual or agency you’re contracting and the budget and ad requirements you have for them, and can be readjusted periodically. If you’re operating with gradual growth, a flat fee can work out as a discount in the long run between reevaluations.
The Hourly Rate Structure is not usually a good choice, so if someone is charging hourly, you may consider looking elsewhere. People charging hourly are either working with a large number of clients to maximize their earnings, or they are inflating their time spent, or both. This is simply because, from the freelancer end, hourly rates are very hard to make a living wage on.
The Percentage Spend Structure is one of the most common for ad management agencies, and many high powered freelancers are adopting it as they gain enough of a reputation to make it feasible. When you buy ads, the ad manager bills you for the ads + 10-20%, depending on their fees. This model helps incentivize the ads manager to be successful, because when their ads are successful for you, you’re more likely to spend more on ads, meaning they make more money.
The Performance Fee Structure is usually a pretty big warning sign. Paying only on successful performance of your ads may sound like a good idea, but it’s a structure generally used by people who don’t necessarily know what they’re doing, and it puts a lot of risk into the relationship. If the whims of the market mean an ad unexpectedly fails, sure, you don’t have to pay, but the freelancer doesn’t get paid, so they have to struggle and may abandon that line of work entirely due to the risk.
The Employee Structure is, of course, simply hiring an employee for a regular salary. The drawback to this is generally the work you need to put into finding a good employee, rather than anything inherent with the fee structure itself.
How Much Can An Ads Manage Cost?
Now you know the kinds of things that can affect the cost of hiring someone to run your Google Ads. How much money actually changes hands, though? In terms of actual numbers, what are the appropriate ranges? If you like, you can consider looking at it from the perspective of a freelancer, so you know where your money is going.
At the low end, the cost of your ads management is going to be basically just the cost of your budget plus 10%. If you’re spending $40 per week on ads, and someone is charging you a skim off the top, you’re only paying something like $44 per week, or around $175 per month. That’s quite reasonable, consider the majority of the money is in the cost of ads themselves. Of course, when you’re functionally paying your freelancers $16 a week to manage your ads, you can bet they’re only spending an hour a week doing it. This goes up as your budget goes up.
For freelancers, the cost per hour seems to run between $50 and $200 an hour. You can see a bunch of profiles and their cost ranges by checking out hubs like Upwork. There are outliers, like one who is only charging $36 per hours, but the average seems to run around $75 per hour. This is, of course, an hourly rate, so the total cost per week or month to run your ads will depend on the number of hours it takes them to manage your ads. Plus, you have to consider the cost of the ads as well.
Full-service agencies tend to be the most expensive. I’ve seen fixed-price packages running for $1,000 per month at the low end. Mid-sized agencies will charge as much as 10x that, and the sky is the limit for top-tier agencies used to working with companies with a global presence and costs in the 6+ digits.
The post How Much Does It Cost to Hire a Google Ads Expert? appeared first on Growtraffic Blog.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we dig into Facebook’s Q4 2018 earnings call with Mari Smith! Watch the Social Media Marketing Talk Show If you’re […]
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ANN ARBOR, MICH. – A2 Hosting, a provider of multiple high-performance hosting solutions, today announced a major update for its Managed WordPress accounts. This offering provides users with an environment to create a high performing, optimized and secure WordPress site out of the box, plus all the features you expect from WordPress.
Some of the update’s top new features include AI learning technology making it possible to bring WordPress instances, plugins, and themes up to speed more effectively and efficiently than ever. Pingback attack protection, meanwhile, provides a layer of extra security for users. Other features include additional restoration points during updates, better WooCommerce integration, and an improved user interface.
Each Managed WordPress account features the Plesk control panel providing an intuitive manner for users to access their files, databases, email and more. Each Managed WordPress site also comes hosted on A2 Hosting’s exclusive Turbo Servers (20X faster page loads than competing WordPress hosting solutions).
All these features add up to a hosting solution aimed at taking pressure off of users. As with other A2 Hosting offerings, Managed WordPress accounts are supported by their signature 24/7/365 support from the A2 Hosting Guru Crew staff and come backed by their 99.9% Uptime Commitment for ultimate reliability.
“Our biggest commitment is and will always be our clients,” explains Brad Litwin, A2 Hosting’s Marketing Manager. “Coupled with a new price for our Managed WordPress hosting options, these updates will allow clients to build better websites, improve search engine rankings, and ultimately improve their core business. In the meantime, we’ll continue providing everything our clients need to ensure their success – reliability, flexibility, affordability, and superior performance.”
About A2 Hosting
A2 Hosting, Inc. is a high-performance hosting company located in Ann Arbor, MI. A2 Hosting provides their customers with ultra-reliable solutions and 24/7/365 US-based support from their Guru Crew team. Since 2003, A2 Hosting has offered innovative, affordable and developer friendly website hosting for personal homepages up to full-service solutions for businesses of all sizes, based in all locations. Each A2 Hosting service is hosted on their fine-tuned SwiftServer Hosting platform. Customers seeking an additional speed boost can host on A2 Hosting’s Turbo Servers featuring page load speeds up to 20X faster compared to competing hosts. To learn more about A2 Hosting, visit https://www.a2hosting.com
WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. WordPress started as just a blogging system, but has evolved to be used as a full content management system and so much more through the use of thousands of plugins, widgets and themes. WordPress is limited only by your imagination.
To learn more about WordPress, visit https://wordpress.org
LANSING, Mich. – Liquid Web, LLC, the market leader in managed hosting and managed application services to SMBs and web professionals, is pleased to announce the launch of their new Managed Private Cloud powered by VMware and NetApp. This new offering expands their Private Cloud portfolio, demonstrating their commitment to growing their customers’ business potential.
“Today’s customers are not only looking for security and flexibility with a private cloud but also the management that frees them up to focus on their business. Managed hosting and services comprise the core of Liquid Web. That makes this new offering a perfect fit for our customers,” said Melanie Purkis, Director of Managed Hosting Products, Liquid Web.
Liquid Web’s Managed Private Cloud offers enterprise-level features and functionality at affordable prices to small to midsize business. “The Private Cloud powered by VMware and NetApp will allow our customers all the benefits of a traditional public cloud — workload flexibility, scalability, and rapid provisioning — with the security of an isolated, high-performance dedicated infrastructure,” said Purkis.
The new VMware Private Cloud is a VMware environment that makes it possible to provision multiple virtual machines from a single cluster of physical servers. The server nodes will support both Windows and Linux VMs, which can be used concurrently on the same hardware. A Private Cloud is a preferred choice when security, performance, high-availability, and scalability are a top priority. Mission-critical applications, regulatory and compliance requirements, and disaster recovery are just a few of the reasons to utilize this type of solution.
The Liquid Web Managed Private Cloud powered by VMware and NetApp offers 3 key benefits:
Truly Managed Private Cloud. Liquid Web will manage the entire infrastructure, including all hardware, the VMware virtualization platform and the operating systems on the VMs themselves. All services are proactively monitored 24/7/365.
Efficient and Secure. Each single-tenant Private Cloud solution includes a firewall, load balancer, and a dedicated vCenter for your VMs to isolate infrastructure and safeguard data.
Performance Built to Last. The server node is built on premium dedicated hardware along with ultra-fast NetApp SAN storage for VMs to deliver maximum speed, scalability, and reliability.
“We are excited about the opportunity Private Cloud powered by VMware and NetApp will allow our customers. It will give customers flexibility without the complexity of exploring private, hybrid, and multi-cloud solutions” said Kelly Goolsby, Director of Enterprise Sales and Solution Architecture.
To learn more about the Liquid Web Private Cloud powered by VMware and NetApp visit: https://www.liquidweb.com/products/private-cloud/
About Liquid Web
Liquid Web powers online content, commerce, and potential to 30,000 SMB entrepreneurs spanning 150 countries. An industry leader in managed hosting and cloud services, Liquid Web is known for its high-performance services and exceptional customer support. The company owns and manages its own core data centers, providing a diverse range of offerings, including bare metal servers, fully managed hosting, Managed WordPress, and Managed WooCommerce Hosting, and continues to evolve its service offerings to meet the ever-changing needs of its web-reliant, professional customers. As an industry leader in customer service*, the rapidly expanding company has been recognized among INC. Magazine’s 5000 Fastest-Growing Companies for eleven years. Liquid Web is part of the Madison Dearborn Partners family of companies, Madison Dearborn Partners, LLC (“MDP”).
Amsterdam, The Netherlands – JetServer, a leading web hosting company located in the outskirts of Jerusalem, Israel, has selected Netherlands-based Infrastructure-as-a-Service (IaaS) hosting company NovoServe to host its dedicated server environment. The fact that NovoServe has company-owned data centers available while offering extensive custom-engineering for its dedicated servers were decisive factors for JetServer in choosing NovoServe’s IaaS hosting infrastructure.
Founded in 2006, JetServer is a fast-growing web hosting company with currently more than 80,000 website infrastructures under management among which platforms such as Magento and other resource-intensive applications. The hosting services delivered by this Israel-based company include server system design and operation, communication network deployment, virtualization and cloud computing. JetServer’s client base is mostly Middle-Eastern, yet many of them have global operations.
To provide their customers with data center presence and low-latency network reach in Europe, JetServer was seeking for an IaaS hosting partner in Germany, the Netherlands or France able to deliver high CPU and high RAM dedicated server packages as well as low-latency network reach throughout Europe and match JetServer’s client-specific web hosting requirements.
European Data Center Presence
NovoServe has two company-owned data centers available in the Netherlands (in Doetinchem and Enschede) while also offering co-located data center presence in Frankfurt, Germany. Next to that, NovoServe owns a low-latency network backbone connecting 6 PoPs in two interconnected rings between Amsterdam and Frankfurt.
This cross-border infrastructure in the Netherlands and Germany combined with NovoServe’s ability to provide highly customized IaaS hosting engineering options, were decisive considerations for JetServer when selecting NovoServe as their IaaS hosting partner in Europe. JetServer will use NovoServe’s data center in Doetinchem to house its European dedicated server infrastructure.
“The exact data center location in Europe is not relevant for our dedicated servers, whether it is in Holland, Germany, or France, as long as the network latency throughout Europe is low and the available bandwidth is high,” said Eli Alum, CEO of JetServer. “With NovoServe we can expand our network worldwide. We have tested the qualities of their network backbone and it turned out to add solid and redundant network power to our customers. We are able to replicate our entire Israeli data center network design to Europe and by doing that keep our high level of service worldwide.”
The data centers in the Netherlands owned and operated by NovoServe were part of JetServer’s considerations when opting for their IaaS hosting infrastructure. “The fact that they operate their own data centers as an IaaS hosting provider is very important for us,” added Mr. Alum. “Their company-owned data centers give them the possibility to be extremely flexible with the engineering solutions being delivered. A lot of things are open for discussion. It is not just an online dedicated server ordering system where you can order a server and nothing beyond. NovoServe is able to provide us as a web hosting provider with highly customized IaaS hosting solutions matching our specific requirements.”
“We have a great deal of Magento clients for example,” added Mr. Alum. “This open source technology provides ecommerce store owners with flexibility for their websites’ shopping carts. The Magento open source technology also means they have full control over the functionality and overall look of their online store. So flexibility and customization features are truly essential to online merchants. The same accounts for web hosting requirements set by online merchants. NovoServe is delivering just that, they have endless engineering options and are willing to flexibly match the most demanding Magento ecommerce customer needs.”
Founded in 2006 and headquartered in outskirts of Jerusalem in Israel, JetServer offers tailored web hosting solutions to customers with global operations. Its hosting services include server system design and operation, communication network deployment, virtualization and cloud computing. The company employs highly skilled engineers, DevOPs and tech support staff, with extensive knowledge combined with practical engineering experience accumulated over the years. Its motto is to provide fast, efficient and professional web hosting services to customers worldwide, highly customized when required. JetServer currently has more than 80,000 website infrastructures under management including web shops powered by Magento and other resource-intensive applications. To learn more about JetServer, visit their website: https://www.jetserver.net/
Founded in 2015, NovoServe is an international Infrastructure-as-a-Service (IaaS) provider focused on delivering custom-engineered IaaS hosting solutions including dedicated servers, virtual servers (VPS hosting), managed services, and more. The company currently has 2,000 dedicated servers under management. Backed by venture capital including participation from German private equity company BE Beteilungen GmbH, NovoServe is aiming at further international expansion in Europe and beyond. NovoServe has two company-owned data centers with a 100% uptime history available in the Netherlands (Doetinchem and Enschede) while it also has co-located data center presence in Frankfurt, Germany. These three data centers are redundantly interconnected through NovoServe’s cross-border network backbone in the Netherlands and Germany. A scalable network with global reach, this network features a smart routing design, spanning several redundantly interconnected data centers with PoPs located in the cities of Amsterdam (NIKHEF), Frankfurt, Enschede (2x), Hengelo, and Doetinchem. To learn more about NovoServe, visit their website: https://www.novoserve.com
SINGAPORE – Digital Realty (NYSE: DLR), a leading global provider of data centre, colocation and interconnection solutions, announced today the acquisition of land on a long-term ground lease to develop Digital Loyang II (SIN12) data centre in Singapore, the company’s third facility in the high-growth market.
The acquired land parcel totals 12,800 square metres and is adjacent to Digital Realty’s second Singapore facility – Digital Loyang I (SIN11), located at Loyang Drive on the east side of Singapore. The new Digital Loyang II (SIN12) Singapore data centre is expected to be fully operational by the third quarter of 2020, marking a significant expansion and further development of the Digital Realty Loyang connected campus.
Trusted foundation to power current and future customers’ digital ambitions
The new data centre in Loyang Drive will be located less than 25 kilometres from Singapore’s central business district and will provide up to 50 megawatts (MW) of critical power capacity to regional and global customers. The multi-story facility will offer a total footprint of 34,000 square metres and will ultimately broaden opportunities for more international companies to expand their core digital assets into the key Singapore market.
Both the existing SIN11 and planned SIN12 facilities are strategically located close to the Changi North Cable landing station, a key sub-sea internet landing station for the region. Digital Realty already enjoys a relationship with Singapore Internet Exchange (SGIX) to provide local peering at Digital Realty’s Singapore data centre facilities in Jurong West (SIN10) and Loyang East (SIN11). Customers in both facilities benefit from this relationship through greater and more cost-effective connectivity options. These peering points on both ends of the island enhance the overall resiliency of the peering solution ecosystem in Singapore.
“Digital transformation is set to contribute US$10 billion to Singapore’s gross domestic product (GDP) by 2021,” said Mark Smith, Managing Director APAC for Digital Realty. “With leading global technology companies increasingly looking to expand their digital footprint in Singapore, there is a significant opportunity for leading infrastructure providers like Digital Realty to provide the trusted foundation for the nation’s technology landscape. Our customers are constantly investing in digital services to transform their businesses, and we remain committed to supporting them through these transformations.”
“By leveraging Digital Realty’s global ecosystem, SIN12 customers will have access to a carrier-neutral operating environment, consisting of a world-class range of telco providers, service providers and business partners. The increased speed and connectivity of the global Digital Realty platform aims to provide low latency and highly reliable uptime for our customers,” added Mr. Smith.
Reinforcing Singapore as a key global interconnected hub
Data centres represent the backbone of the IT sector and remain crucial to achieving Singapore’s ambition to become a fully digital economy and support the rapid digital transformation of Southeast Asia. Singapore’s connectivity to major markets in the region, strong network infrastructure, conducive business environment and political stability are among of the top reasons international and local operators continue to seek data centre growth in the region.
“We are excited to expand our platform in Singapore and to continue building upon our relationships and ecosystem in this core financial and colocation hub,” said Digital Realty Chief Executive Officer A. William Stein. “With the addition of SIN12 to our Loyang connected campus, customers will soon have new ways to connect, extend their reach and find new business opportunities through our global data centre platform. Singapore has traditionally been a key hub for our global footprint, and given its robust existing infrastructure and strong support for digital transformation, it remains a leading destination for customers from around the world,” added Mr. Stein.
The construction and management of a data centre will also provide a wide array of job opportunities from development to the ongoing operations of the future facility. As economic magnets, data centres have often been able to create significant opportunities and returns on investment for their customers, owners and countries in which they operate.
Prioritizing a sustainable digital ecosystem
Sustainability is a critical feature of the design and construction of the new SIN12 data centre. Digital Realty expects to pursue BCA Green Mark certification for the new facility, demonstrating the company’s commitment to industry-leading sustainable design standards and building upon the established track record of its award-winning Digital Jurong West (SIN10) and Digital Loyang I (SIN11) facilities. The new facility is expected to use indirect evaporative cooling to reduce power usage effectiveness (PUE) to between 1.2 to 1.3, with the goal of achieving the most competitive PUE for a commercial data centre in Singapore. Efficient cooling system design and controls aim to minimize evaporation losses, which will improve water-use efficiency to well below the average rating for data centres in Singapore. These sustainable design features are expected to generate significant benefits such as reduced pollution, noise attenuation and an increase in overall space optimization, all of which can be critical factors when developing on the island city-state.
Digital Realty remains one of the world’s largest owners, developers and operators of data centres. Digital Realty is a leader in the design, construction and operation of highly reliable data centre facilities around the world. The company achieved five nines of uptime for the 11th consecutive year during 2018, surpassing 1.45 billion of operating minutes across nearly 200 data centres worldwide. The new Singapore data centre will adopt “Secure by Design” principles, offering its customers a highly secure location, one that is ready to meet the increasing demand for reliable and secure infrastructure. Digital’s experienced global design and construction team, quality control process, exceptional operational global standards and unparalleled access to funding makes it one of the most secure, trusted and leading critical infrastructure providers in the world.
About Digital Realty
Digital Realty supports the data centre, colocation and interconnection strategies of more than 2,300 firms across its secure, network-rich portfolio of data centres located throughout North America, Europe, Latin America, Asia and Australia. Digital Realty’s clients include domestic and international companies of all sizes, ranging from cloud and information technology services, communications and social networking to financial services, manufacturing, energy, healthcare and consumer products.
SAN FRANCISCO, CA – The Linux Foundation, the nonprofit organization enabling mass innovation through open source, today announced that Mapzen, an open source mapping platform focused on the core components of map display including search and navigation, is a new Linux Foundation project.
Used by organizations such as Eventbrite, Foursquare, Mapbox, The World Bank, Snapchat, HERE Technologies, and Mapillary, Mapzen provides developers with open software and wide-ranging data sets that are customizable and easy to access. Using Mapzen, developers are able to take the open data and build vibrant maps equipped with search and routing services, augment their own libraries and also process data in real-time. This is something not available from conventional, traditionally proprietary mapping or geotracking services.
Launched by mapping industry veterans in 2013 in combination with architects, urban planners, movie makers, and video game developers, Mapzen will continue its mission to provide an open, sustainable and accessible mapping platform.
“Mapzen is excited to join the Linux Foundation and continue our open, collaborative approach to mapping software and data,” said Randy Meech, former CEO of Mapzen and current CEO of StreetCred Labs. “Shared technology can be amazingly powerful, but also complex and challenging. The Linux Foundation knows how to enable collaboration across organizations and has a great reputation for hosting active, thriving software and data projects.”
Mapzen’s services have historically seen upwards of 70,000 registered users. The project portfolio, now operated in the cloud and on-premise by a wide range of organizations, includes:
Tangram, a 2D/3D map rendering engine, which enables interactive visualizations in web browsers and on mobile devices. Tangram has over a thousand stars on GitHub and worked together closely with Mapzen’s Tilezen vector tile platform. These high-performance mapping components have ongoing contributions from staff members at Snapchat and HERE Technologies, among other organizations.
Valhalla, a routing engine that can plan trips by car, bike, foot, or public transit worldwide. Valhalla offers worldwide support for public transit, when paired with data from Mapzen’s Transitland platform. These mobility projects have ongoing contributions from staff at Mapbox, Mapillary, Interline Technologies, among other organizations.
Pelias, a geocoding search engine, has nearly 1,500 stars on GitHub. Pelias provides forward, reverse, and other forms of geocoding against a wide range of datasets, including Mapzen’s Who’s on First gazetteer, an openly licensed gazetteer of millions of places across the world.These search and data projects have ongoing contributions from staff at Cleared for Takeoff, the San Francisco International Airport (SFO) Museum, and the New York City Planning Department, among others.
Developers use Mapzen’s open resources and projects to create their own applications or integrate them into other products and platforms. Mapzen’s resources are all open source, so developers are able to build platforms to their liking without the restrictions of data sets put in place by other commercial providers.
“Mapzen is a high-utility technology for developers building aesthetically pleasing maps, which are increasingly important to a wide range of businesses and government agencies. Mapzen’s open approach to software and data has allowed developers and businesses to create innovative location-based applications that have changed our lives,” said Jim Zemlin, executive director at the Linux Foundation. “We look forward to extending Mapzen’s impact even further around the globe in areas like transportation and traffic management, entertainment, photography and more to create new value for companies and consumers.”
In addition to neutral governance, the Linux Foundation will align resources to advance Mapzen’s mission and grow its ecosystem of users and developers. Linux Foundation services range from helping to organize events and working groups to providing marketing support and handling IP and other legal issues as they arise.
Mapzen User Quotes:
“We’ve been using Who’s On First to help power Eventbrite’s new event discovery features since 2017,” said Simon Willison, Engineering Director at Eventbrite. “The gazetteer offers a unique geographical approach which allows us to innovate extensively with how our platform thinks about events and their locations. Mapzen is an amazing project and we’re delighted to see it joining The Linux Foundation.”
“We support Mapzen in its mission to offer open source geolocation technology for developers and organizations around the globe, and we’re happy to see that they’ve joined The Linux Foundation,” said Matt Kamen, Senior Vice President of Engineering at Foursquare. “At Foursquare, we believe that the world needs access to location tech and insights from trusted, independent platforms. Tools like those from Foursquare and Mapzen spur creativity and innovation.”
“HERE is impressed by the quality and flexibility of Mapzen tools and we are excited to see them continuing as a Linux Foundation project,” said Oliver Fink, Director at HERE XYZ. “Tangram and Tilezen are important technologies for HERE XYZ — we look forward to contributing to them and further supporting the open source mapping community.”
“At Interline, we’re proud to continue to provide professional support for many Mapzen software users in the transportation sector,” said Drew Dara-Abrams former Head of Mobility Products at Mapzen and current Principal at Interline Technologies. “Both public transit agencies and private mobility providers see great benefits to open platforms for transit data and multi-modal routing. Interline looks forward to further growing this user-base and to collaborating with others under The Linux Foundation’s umbrella.”
“We use the Mapzen toolbox every single day,” said Jon Schleuss, Data and Graphics Journalist at the Los Angeles Times. “Tangram has empowered our newsroom to make more maps faster. It has given us the ability to create amazing maps from vector data for both online and in our printed newspaper. I am excited to see the future of those tools supported by the open source community.”
“The story of Mapzen demonstrates the genius of open source software,” said Bibiana McHugh, Manager of Mobility & Location-Based Services at TriMet. “The code will continue to flourish through collaboration, community and shared resources, making it the smarter investment for government. TriMet is proud to use Pelias as part of the FTA MOD Sandbox grant project and to continue to collaborate on its development with Cleared for Takeoff.”
Mapzen is an open and accessible mapping platform that focuses on the core components of geo platforms, including search, rendering, navigation, and data. Founded by map industry veterans in combination with architects, urban planners, movie makers, video game developers, artists and more, Mapzen empowers organizations of all sizes to reimagine what’s possible with cartography today. Mapzen supports the geo community through building tools and collaborating on open source mapping projects.
About the Linux Foundation
The Linux Foundation is the organization of choice for the world’s top developers and companies to build ecosystems that accelerate open technology development and industry adoption. Together with the worldwide open source community, it is solving the hardest technology problems by creating the largest shared technology investment in history. Founded in 2000, The Linux Foundation today provides tools, training and events to scale any open source project, which together deliver an economic impact not achievable by any one company. More information can be found at www.linuxfoundation.org.
ST. LOUIS – Connectria, a global leader in cloud services, today announced the launch of four new services that allow businesses to run IBM i and AIX workloads alongside workloads in Microsoft Azure and Amazon Web Services (AWS):
IBM i For Azure
IBM i For AWS
IBM AIX For Azure
IBM AIX For AWS
By combining Connectria’s industry leading IBM i Cloud and IBM AIX Cloud with Azure and AWS, Connectria makes it easier for IBM Power Systems Users to safely move all their data center workloads, including legacy applications, to the cloud. Designed to minimize effort and mitigate risks, Connectria’s solutions include full data migration and planning services along with Connectria’s comprehensive 24/7 managed services and security to ensure that its customers’ environments are reliable and secure.
“Adding IBM i and AIX Workloads into Azure and AWS is a game-changer for customers looking to move their workloads to the cloud,” said Rich Waidmann, Connectria’s President and CEO. “Our customers want the flexibility to run the right workloads in the right clouds, but without sacrificing security, compliance, performance, or costs. Our new solutions make this possible. Best of all, they’re available today.”
Every Connectria solution includes the TRiA Multi-Cloud Management Platform, which allows Connectria and its customers to monitor and manage all of their cloud environments from within a single dashboard. With TRiA, customers can address the three biggest challenges when running applications in the cloud: Performance; Security/Compliance, and Cost Optimization.
TRiA continuously gathers data from cloud resources; monitors security, compliance, performance, and costs; identifies anomalies; creates events; and notifies Connectria’s 24/7 Command Center when intervention is needed. Using artificial intelligence (AI) and machine learning, the evaluation and resolution of many events happens automatically and quickly. The result is a best-practice approach to managing mission critical workloads in the cloud across a wide range of systems.
“The vast majority of the CIOs and CTOs we talk to don’t want to replace their core business applications running on IBM i or AIX, just so that they can move to the cloud,” said Rusty Putzler, Chief Operating Officer at Connectria. “But they do want the benefits of the cloud in terms of flexibility, scalability, and avoiding capital outlays for equipment and data centers. Our solutions enable this, and bring the benefits of AWS and Azure to IBM i and IBM AIX customers under one umbrella.
Connectria is the first and largest IBM i and IBM AIX Cloud provider in North America, and the only company to support AWS, Azure, GCP, IBM i, AIX, and VMware clouds. Founded in 1996, Connectria (connectria.com) has provided award-winning cloud hosting, remote monitoring, and cloud security for more than 1,000 customers in 35 countries worldwide. At the core of Connectria is our No Jerks Allowed® company philosophy, where every employee goes “the extra mile” to take care of our customers. Being The Jerk Free Company® extends beyond our people too. We’re easy to do business with through flexible terms, scalable solutions, and straight-forward pricing to meet the technology needs of organizations of all sizes.
Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help? To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy System. She’s a regular speaker at Social Media Marketing World and a HubSpot […]
The post Facebook Ad Sequences: A Better Way to Acquire Customers appeared first on Social Media Marketing | Social Media Examiner.