Industry Blogs

Over 200,000 Students & Counting Have Claimed Their Free Domain & Developer Tools From Namecheap’s nc.me Initiative

My Host News -

PHOENIX, AZ – Namecheap, the world’s second largest retail domain registrar, and one of the fastest-growing American companies according to the 2018 Inc. 5000, today announced its popular nc.me Education Program has given away more than 200,000 .me domains to students and educators throughout North America, the UK, and Australia. The “Namecheap University” (nc.me) initiative and website launched in 2014, offering free .me domains, and low-cost GitHub and Exposure bundles. The free product offer is available to all students, teachers, administrators and educators with a .edu email address. Since its inception, the program has helped thousands of students create a free online portfolio, resume, blog – or virtually any other type of personal website. The nc.me product offerings have also been integrated into the curriculum of several high school and college computer science classes, as well as to provide free domains and web building tools for hackathons and other technology events for students. For nearly two decades Namecheap has been steadfast in helping improve online accessibility and affordability, supporting programs that allow more people to share their ideas and innovations with the world through a website. NC.ME is only one of several ways Namecheap continues to support the education sector. In 2018 Namecheap partnered with New York on Tech to teach several workshops designed to help inner-city high school students create their first websites, as well as learn about important digital issues like cyber security and online privacy. Last year Namecheap also sponsored and introduced its first ever “Namecheap Innovation Award” at MedHacks 2018. The Johns Hopkins student-organized hackathon teams up America’s most talented coders with its brightest medical students so they can compete to solve health issues with innovative new technology. Namecheap is committed to offering high quality online products and services with top-notch support for its millions of customers. In its nearly 20 years, Namecheap has become the domain, web hosting and online services company of choice for many college students, web professionals, entrepreneurs and small businesses. Also check out the Namecheap Resource Center, a valuable online destination for useful information, tips and tutorials — all designed to help people maximize their online presence. To learn more about Namecheap’s NC.ME free website and developer bundles offer, visit www.nc.me. About Namecheap Namecheap is an ICANN-accredited domain registrar and technology company founded in 2000 by CEO Richard Kirkendall. Celebrating nearly two decades of providing unparalleled levels of service, security, and support, Namecheap has been steadfast in customer satisfaction. With over 10 million domains under management, Namecheap is among the top domain registrar and web hosting providers in the world.

CoreSite expands in Washington D.C. with the addition of new Data Center Facility

My Host News -

DENVER, CO – CoreSite Realty Corporation (NYSE:COR) (“the Company”), a premier provider of secure, reliable, high-performance data center and interconnection solutions across the U.S., today announced that it has expanded its Washington DC campus with a new colocation data center facility (“DC2”) that is open and operational. The DC2 data center leverages its existing interconnected campus environment and delivers the following attributes: Connects via high-count dark fiber to CoreSite’s DC1 data center, one of the Company’s key interconnection hubs on the East Coast, as well as to its Reston campus in Northern Virginia thereby delivering a rich community of – enterprises, networks with over 90 domestic and international carriers, leading cloud providers with native cloud on-ramps, and best-of-breed solution partners to further serve customers’ needs Uniquely supports high-growth requirements for digital transformation and hybrid cloud demands in the heart of downtown Washington D.C. Provides the ability to scale in a facility with unmatched proximity to government agencies and local enterprises Creates a resilient, diverse data center alternative to those in Northern Virginia “The addition of our DC2 data center increases our robust ecosystem to serve customers with one of the most inter-connected data center campuses in Washington D.C.,” said Juan Font, CoreSite’s SVP of General Management. “The addition of this facility to our D.C. campus delivers large scale and efficient data center design that enables local enterprises and government agencies to solve for mission critical, performance-sensitive hybrid cloud applications, as well as serving as a diverse point of interconnection to Northern Virginia submarkets.” Highlights/Key Facts – Scalability in downtown Washington D.C. – Scale from a single rack to a private suite in downtown Washington D.C. in this brand new 25,000 square foot data center. – Cloud exchanges and peering-Access the CoreSite Open Cloud Exchange® for one-to-many cloud access or benefit from connecting to the Any2Exchange® for Internet peering. – Cloud services- Build an efficient, high-performance hybrid cloud architecture with native access to AWS Direct Connect, Microsoft Azure ExpressRoute, Alibaba Cloud, IBM Cloud Direct Link and Oracle FastConnect. – Network Rich- Create a low-latency network solution with access to 95+ networks of your choice, including global carriers, subsea cables, metro networks, SDNs and more. – Managed and professional services- Whether you need assistance building a hybrid cloud roadmap, or require move and migration services, CoreSite partnerships provide a seamless platform to build a holistic IT architecture. – Operational excellence- CoreSite offers a 100% uptime SLA, supported by a tenured operations team and in-house security staff. Dedicated employees have delivered industry-leading customer satisfaction for several years running. About CoreSite CoreSite Realty Corporation (NYSE:COR) delivers secure, reliable, high-performance data center and interconnection solutions to a growing customer ecosystem across eight key North American markets. More than 1,350 of the world’s leading enterprises, network operators, cloud providers, and supporting service providers choose CoreSite to connect, protect and optimize their performance-sensitive data, applications and computing workloads. Our scalable, flexible solutions and 450+ dedicated employees consistently deliver unmatched data center options — all of which leads to a best-in-class customer experience and lasting relationships.

Creating Instagram Stories People Love to Watch

Social Media Examiner -

Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events? To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood. Jesse is known as the “King of Transitions” for his creative cuts between scenes and he’s […] The post Creating Instagram Stories People Love to Watch appeared first on Social Media Marketing | Social Media Examiner.

FindMyHost Releases March 2019 Editors’ Choice Awards

My Host News -

OKLAHOMA CITY, OK – Web Hosting Directory and Review site www.FindMyHost.com released the March Editor’s Choice Awards for 2019 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews. Customers who wish to submit positive reviews for the current or past Web Host are free to do so by visiting the customer review section of FindMyHost.com.  By doing so, you nominate your web host for next months Editor’s Choice awards. We would like to congratulate all the web hosts who participated and in particular the following who received top honors in their field: Dedicated Servers Tier.Net   Visit Tier.Net  View Report Card Business Hosting GlowHost.com   Visit GlowHost.com  View Report Card European Hosting KnownSRV.com   Visit KnownSRV.com  View Report Card VPS QualityHostOnline   Visit QualityHostOnline  View Report Card Secure Hosting KVCHosting.net   Visit KVCHosting.net  View Report Card Cloud Hosting HomepageUniverse.com   Visit HomepageUniverse  View Report Card Hybrid Servers MightWeb.net   Visit MightWeb.net  View Report Card Budget Hosting ioZOOM.com   Visit ioZOOM.com  View Report Card Enterprise Hosting XLHost.com   Visit XLHost.com  View Report Card Shared Hosting ProVistaTech.com   Visit ProVistaTech.com  View Report Card Virtual Servers ServerWala   Visit ServerWala.org  View Report Card SSD Hosting Innovative Hosting   Visit InnovativeHosting  View Report Card Cloud Servers ToggleBox.com   Visit ToggleBox.com  View Report Card Managed Hosting RivalHost   Visit RivalHost.com  View Report Card cPanel Hosting BudgetVM.com   Visit BudgetVM.com  View Report Card Website Monitoring UptimeSpy.com   Visit UptimeSpy.com  View Report Card Windows Hosting ZipServers.com   Visit ZipServers.com  View Report Card OpenVZ VPSFX.com   Visit VPSFX.com  View Report Card About FindMyHost FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. FindMyHost.com was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. FindMyHost.com showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at www.FindMyHost.com.

8 Costly Facebook Ad Mistakes and How to Avoid Them

Social Media Examiner -

Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your business? In this article, you’ll discover the most common mistakes made with Facebook ads and how to resolve them from top Facebook advertising experts. #1: Testing Multiple Interests in a […] The post 8 Costly Facebook Ad Mistakes and How to Avoid Them appeared first on Social Media Marketing | Social Media Examiner.

How to Write Instagram Captions That Improve Engagement

Social Media Examiner -

Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action? In this article, you’ll discover how to create appealing Instagram captions that clearly communicate your marketing messages and encourage people to act. Why Instagram Captions Matter for Marketers On occasion, you’ll see celebrities or […] The post How to Write Instagram Captions That Improve Engagement appeared first on Social Media Marketing | Social Media Examiner.

How to Build a Successful Instagram Ad Campaign With Only $5 a Day

Social Media Examiner -

Want to do more with Instagram ads? Wondering how to create an affordable Instagram ad campaign that runs automatically? In this article, you’ll discover how to create and run a self-sustaining Instagram ad sequence that converts followers into customers for as little as $5 per day. #1: Identify Your Most Engaging Instagram Posts Let’s dive […] The post How to Build a Successful Instagram Ad Campaign With Only $5 a Day appeared first on Social Media Marketing | Social Media Examiner.

Why Google’s Search Quality Raters Guidelines Matter to Content Marketers – Here’s Why #203

Stone Temple Consulting Blog -

Google publishes regular updates to its Search Quality Raters Guidelines. What should content marketers take from them? In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains what the guidelines are and how their recommendations can help you do better content marketing.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Google’s Search Quality Raters Guidelines (PDF) See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Eric: Mark, why don’t you start by explaining what the Google Search Quality Raters Guidelines are? And since that’s a mouthful, maybe we’ll just refer to it as SQRG for the rest of this video. Mark: That sounds like a great idea, Eric. For a number of years now, Google has contracted a group of people who are trained to evaluate the quality of the top search results for a given query. The SQRG is the training manual and handbook for those raters. It helps them understand what Google thinks is a high-quality page that completely satisfies the needs of the reader. Eric: Do we have access to those guidelines? Mark: We do now. We didn’t always; they used to be considered top secret. But a copy always somehow kind of leaked out. Many of us suspected that Google allowed the leaks because they really wanted to be nudging us toward the standards in those documents. But in any case, starting a few years ago, they’ve made available a public copy of the document each time it’s updated. Eric: And what are the search quality raters actually doing? Mark: Their job is to help Google search ranking engineers evaluate how their algorithms are doing at providing us with the best search results. Their feedback helps those engineers to know where they might need to tweak an algorithm to get better results that will satisfy real human users. Eric: Do the guidelines tell us Google’s ranking factors, at least as far as content on the page is concerned? Mark: No, they don’t. I mean, at least not in any direct way. The guidelines are not meant to delineate specific ranking factors. In fact, Google’s John Mueller emphasized this in a recent webmasters hangout when he said, “It’s not the case that we take the quality rater guidelines and, one-to-one, turn them into a code that does all the ranking.” However, I think they are still highly useful to any of us who do content strategy or creation for two reasons. First,hey tell us about the kind of pages and content Google aspires to have ranking highly in their results. Now, as John Mueller put it in that same video, they give some idea of where we would like to hit with regards to search. So even if you can’t map things in the guidelines, one-to-one, with specific ranking factors, if you’re striving to improve those things, you’re closer to becoming a site Google wants to rank well. Second, we should always remember that bringing in organic search traffic isn’t the only job for our content. It’s just as important, and maybe even more important, that our content pages are truly useful, helpful, complete, easy to use for our real human site visitors. Our content is often the first impression someone has of our brand. It’s your first salesperson. You should want to present your best face, and the SQRG is really an excellent tutorial on creating high-quality web pages for real humans. Eric: To finish up, can you share one insight from the guidelines that would help our viewers create better content? Mark: There’s a concept that flows throughout the entire document that I think sums up Google’s take on quality content, that’s known by the acronym E-A-T, or EAT, which stands for Expertise, Authority, and Trustworthiness. Google is clear that they don’t use that all the time. It’s more important on sites that are your money/your life type sites, but I still believe that focusing on those standards is the most important goal you can have for your content marketing. Let’s start with expertise. Your content creators need to know what they’re talking about. In the internet age, it’s way too easy for people to discover errors or miss directions. Next, work to build authority in your space. This takes time because you have to build a track record of content that both influencers and regular people come to rely on. And finally, be trustworthy. Don’t take any shortcuts that could compromise your reputation. Respect your audience, and they will repay you with their attention. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

New Facebook Group Management Tools

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook group management tools with special guest, Bella Vasta. Watch the Social Media Marketing Talk Show […] The post New Facebook Group Management Tools appeared first on Social Media Marketing | Social Media Examiner.

How to Create Long-Form Videos That Sell

Social Media Examiner -

Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon. Daniel is the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor. Their work can be […] The post How to Create Long-Form Videos That Sell appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Instagram Photos

Social Media Examiner -

Are you happy with your Instagram marketing images? Looking for tips to improve your photos? In this article, you’ll discover four tips to help you create better photos so you can stand out, drive more clicks, and generate more revenue. Why Good Photography Matters on Instagram The imagery you’re posting to Instagram can help make […] The post How to Improve Your Instagram Photos appeared first on Social Media Marketing | Social Media Examiner.

3 Instagram Marketing Mistakes and How to Fix Them

Social Media Examiner -

Is your Instagram marketing working? Wondering if you’re making mistakes that could hurt you? In this article, we asked some of today’s top Instagram marketers to share common mistakes they see and how to avoid them. #1: Using Instagram Hashtags Incorrectly In 2018, Instagram finally allowed hashtags in a profile’s bio description to be clickable […] The post 3 Instagram Marketing Mistakes and How to Fix Them appeared first on Social Media Marketing | Social Media Examiner.

How to Get Leads With Facebook Messenger Ads

Social Media Examiner -

Want to generate more leads from your Facebook marketing? Have you tried Messenger ads? In this article, you’ll discover how to create Messenger ad campaigns that will generate new leads for your business. A Note on Using Messenger Ad Destinations Before diving into Messenger ads, it’s worth noting that this article isn’t about the Messenger […] The post How to Get Leads With Facebook Messenger Ads appeared first on Social Media Marketing | Social Media Examiner.

Why User Discovery Experience Is Now Vital to SEO – Here’s Why #202

Stone Temple Consulting Blog -

Google is no longer just a search engine; it’s a discovery engine as well. The question for brands and sites today is: are you worth discovering? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains what a discovery engine is and why SEOs should be optimizing not just for keywords but as useful, valuable entities as well.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Solving Complex SEO Problems Requires a New Discovery Approach See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, what do we mean by user discovery experience? Eric: User discovery experience is about Google’s increasing shift for many queries from being a search engine to a discovery engine. Mark: What’s the difference? Eric: Traditionally a search engine provides the user with a large number of links to web pages that might satisfy the user’s query. A discovery engine is more about helping users to find or explore things that they may not have been explicitly searching for, but which have a good chance of being of interest to the user. Google is becoming a discovery engine, helping people find content that might interest them before they search for it.Click To Tweet Mark: What are some examples of Google’s discovery engine at work? Eric: As SEO Hannah Thorpe explained at SMX East, the most obvious example is Google’s own discovery feed on its mobile app, which displays articles and news items about topics Google thinks are of high interest to the user. We’re looking at an example of that feed right now. But Google is also helping users with discovery in more subtle ways such as neural matching. Mark: What is neural matching? Eric: According to Google’s Danny Sullivan, neural matching is an AI method that attempts to connect words to concepts. For example, as we see here, a user doesn’t know the name for a specific phenomenon. He or she searches using a very human description like, “Why does my TV look strange?” Google’s AI neural matching knows that this fits with something called the “soap opera effect” and so displays results for that even though the phrase and the query may not actually appear on those pages. Mark: It’s kind of like me saying, “Did you see that movie? Oh, you know, the one where a bunch of rebels are fighting against an evil galactic empire? What’s the name of it?” Eric: Star Wars, Mark. Mark: Nice neural matching there, Eric. Where else is Google helping with user discovery? Eric: One fascinating area is Google’s interest in entities. Mark: Entities? Eric: Entities are identifiable things in the world. They could be people, places, organizations, or even concepts. Google is building an ever-expanding database of such entities. We see a direct display of entities in Google when it displays a knowledge panel directly in the search results, like the one we see here for Yorkshire Terrier. Mark: Okay. Now let’s get practical with this. What should SEOs do as Google increasingly tries to create a user discovery experience? Eric: First of all, don’t for a moment think that the traditional search methods are going away. Actually, as Hannah Thorpe explained, search and discovery each have their own unique value depending on the query and the user intent. In discovery, the entity holds the value, while in search, the domain is the valuable thing. So discovery is not query-based; discovery is all about a journey–a user journey–while search is the quest for a single best answer. Mark: Each has its value to the end user. Eric: Exactly. As SEOs, we’re pretty experienced on the search side of things. We know to optimize for popular keywords that are relevant to your business, but we need to learn also how to optimize as entities to show up more on the discovery side of things. Winning businesses in the future will be high performers in both search and discovery. So, while you need to keep working hard at ranking for your keywords, you also need to work to earn Google’s respect as a relevant, respected, authoritative brand entity that Google users will be glad to discover. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

The Exhaustive List of Ecommerce Types and Categories

Grow Traffic Blog -

If you’re interested in starting up a web business, it’s important to have a good idea of what business you might start. What kind of ecommerce category do you fall into? There are important considerations for each different type, and those considerations can vary quite a bit. For example, if you’re looking to sell a service, you need to establish yourself as enough of an authority that people will trust you. If you’re selling something in a retail format, you need to figure out your inventory and fulfillment processes. Let’s explore, shall we? B2C Vs B2B Vs C2C Vs C2B First, let’s cover the broad, top-level ecommerce categories. I figure there are only four of them, but some people think there are as many as six; more on those in a moment. The main four are those I’ve listed in the subhead. So what are they, if you’re not familiar with the acronyms? Business to Consumer is the most traditional type of business you think of when you think about, well, a business. A retail store is a business to consumer brand. Amazon is large business to consumer. A store like Office Depot is a hybrid, catering to home users and to businesses. Business to consumer brands are businesses that sell products directly to non-business customers. Business to Business brands are also very common. Think about any service provider with a business tool to sell you. Google has a lot of business to business tools. Marketing platforms like Hubspot or MailChimp or HootSuite are all business to business companies. A business to business brand is simply a brand that is selling their services to other businesses, either of a specified scale or of any scale with varying pricing and service levels. Consumer to Business is a less common type of transaction, but it has become increasingly common over the years as the benefits of hiring an employee drop, while the benefits of contracting a freelancer rise. A freelance writer working for a company is a C2B relationship. A website that provides stock photos is acting as a middleman; consumers produce the content and businesses can buy it. Consumer to Consumer is the newest and fastest growing form of transaction. There are a variety of different ways this can manifest, from traditional to brand new. Traditional consumer to consumer transactions include small-scale sales like a yard sale or the transactions facilitated by eBay or Craigslist. It also includes the entire gig economy, ranging from for-contract courier services to Uber. Some people also consider B2G or B2A as different from B2B. The G or the A stand for Government or Administration. Selling a service to the government as a contractor would be a B2G transaction. Filing and handling tax services would be a B2A service, potentially. I figure these are just a sub-set of B2B, if you consider the government or various public administrations to be a variety of business, or at least an organization. It’s not strictly necessary or beneficial to make the distinction. So, the first thing you need to decide when you’re starting a business is what your target audience will be. Are you going to be a freelancer selling your services to companies? Are you a creative, working with whoever will pay you? Are you going to set up a deal with manufacturers or retailers to sell for them or refer customers? You have quite a few options. The second thing you need to do is pick a business model. Here are three divisions, and the business models you might find within. Tangible Goods The first category of ecommerce is the traditional retail sales model, and various related business models. I call it the tangible goods category, because what you would be providing to your customers is a tangible product, something that can be handled physically and requires shipping. Retail Sales, also known as Wholesaling and Warehousing, is the traditional sort of sales model. You produce, or hire someone to produce for you, physical products. You then store those products somewhere, be it in your spare bedroom or in a warehouse down by the docks. You create a website with a catalog users can use to browse your products, or you use a third party system like Amazon or Etsy to showcase your inventory. Customers make an order, and you fulfill the order, handling all of the shipping and support. Some companies, like Amazon, offer services like Fulfilled By Amazon to ease some of this process and guarantee shipping. Retail sales can range from B2C, where you’re a company selling items to people, to B2B, where you’re wholesaling large quantities of products to other retailers, who will sell at a markup. Either way, you’re the initial provider of the item, not counting whatever factories you have hired to produce it for you. Drop Shipping is a way to streamline the retail sales model. A wholesaler doesn’t care about most small customers; it’s not worth their time selling individual cans of Coke to people when they can sell truckloads to retailers instead. A drop shipper steps in and says “I will make you a deal; I will aggregate orders from small customers and process them; all you need to do is ship to the addresses I supply.” There are a ton of drop shippers on Amazon. It’s incredibly easy to set up contracts with certain wholesalers and list products on Amazon (or your own storefront, set up using Shopify and some plugins), and sell those products. Customers are buying at a markup – so you can profit – but they don’t care, or the wholesale price isn’t available to them, and so on. White Labeling is sort of like a form of drop shipping, or of wholesaling, as a kind of bridge in the gap between them. You typically purchase products from a company and sell them to individuals, like you would with drop shipping. However, instead of keeping the manufacturer or wholesaler’s branding, you add on your own branding. This is common in the health and beauty niche, but is more difficult in other niches. Print on Demand is somewhat similar to drop shipping, though you can be the first-party provider or a second-party middleman depending on your position. You can do the printing yourself, or you can hire a printing company to print what you want them to. The difference between print on demand and drop shipping is simply that, with wholesaling and drop shipping, there’s a warehouse full of products somewhere just waiting to go out. With print on demand, the item is not created until an order comes in. This is exceedingly common with apparel and small accessories like phone cases. It’s also common with art prints.  Affiliate Marketing is similar to drop shipping, except you’re not handling any part of the process except advertising. With drop shipping, you have to create the storefront, and forward orders on to your wholesaler. With affiliate marketing, you don’t even handle orders; you simply direct customers to your wholesaler’s storefront. Amazon also does this; the Amazon affiliate program allows anyone to just make a link that points to a listing on their storefront, where they get paid if their referred user makes a purchase. It has the lowest overhead – all you need to succeed is a blog – but it’s also likely to have slimmer profit margins. Manufacturing can be considered the root of all B2B tangible goods sales. Being the company that actually creates the products means you can make a lot of profit; if a widget you sell costs $100 per case, and it takes you $2 worth of materials to manufacture the case, you’re pulling in a lot of cash. The trick is, you have to source raw materials and you need the hardware to manufacture the products in bulk at a rapid pace. There’s a reason most manufacturing is now performed in places like China; it’s expensive to get set up and reconfigured. Many of these ecommerce categories have a supplemental or spin-off type in the form of subscription services. The Dollar Shave Club is a prime example; they’re a drop shipping and white labeling company that operates on a subscription model rather than discrete sales. For the most part, I don’t consider these subscription services to be different categories; they’re just recurring orders for existing categories. Intangible Goods There is a lot of overlap between tangible goods and intangible goods sales. Many of the same business models apply. Affiliate marketing, for example, works equally well for Amazon regardless of whether you’re buying a book or an ebook. Digital Product Sales are a form of intangible good where you’re simply selling something that has no physical form. Software is the prime example; everything from boxed software at Best Buy to the library you can buy on Steam can count as digital product sales. Training Courses are another form of intangible good. It’s different from a service, because you aren’t necessarily training anyone directly; rather, you’re providing video lessons and coursework in PDF form, and whatever else is included. Services The final ecommerce type is being a service provider. Rather than providing a book, you provide the service of writing. Rather than providing a painting, you provide the service of graphic design. Freelancing is one of the primary forms of service one can provide online. Freelancers can do anything from coding and writing to art to marketing. Almost anything a business needs can be done by freelancers, though it’s not always appropriate to contract freelancers rather than hire employees. There’s also the middleman business model of providing connections; sites like Upwork or WriterAccess provide the service of connecting freelancers with people who want to hire them. Consulting is another form of service one can provide. You don’t have to provide the service for a company directly, but you can examine their processes and explain to them how they can improve, with your own recommendations, and perhaps your own services on offer. Consulting is simple outsourcing institutional and industry knowledge. Training is similar to consulting, but more in-depth. You can hire someone to train yourself or your employees in a task. Training is often provided along with tangible and intangible goods as well. As A Service (XaaS) is an entire class of internet-based service providers. Anything you think of as a web app today is usually “software as a service”. Rather than buying a piece of software and the hardware to run it, you buy access to someone else’s computer running that software. Anything from Google Analytics to Canva to Microsoft’s Office 365 can be an example of software as a service. More than just software can be provided as a service. Amazon’s web services, Google’s App Engine, and WordPress.com hosted blogs are examples of Platforms as a Service. Content Delivery Networks and outsourced processing power in the Google Compute Engine are examples of infrastructure as a service. Any as-a-service model relies on uninterrupted internet connections and reliable providers to succeed, which is why many of them tend to be B2B; they need the scale to support themselves. Still, more and more, these are becoming commonplace. Once you have chosen your target audience and the category for your ecommerce business, you can start to nail down more of the details. What is your product or service? How are you going to provide it? What kind of infrastructure do you need in place to succeed? Have at it, and good luck! The post The Exhaustive List of Ecommerce Types and Categories appeared first on Growtraffic Blog.

LinkedIn Live Video and Company Page Updates

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn Live video and company page updates with special guests Viveka von Rosen and Cathy Hackl. Watch […] The post LinkedIn Live Video and Company Page Updates appeared first on Social Media Marketing | Social Media Examiner.

How to Become Iconic: Succeeding by Standing Apart

Social Media Examiner -

Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His podcast is Project Distinct, and his […] The post How to Become Iconic: Succeeding by Standing Apart appeared first on Social Media Marketing | Social Media Examiner.

Getting The Message Out Quickly, The Journey, Season 2 Episode 21

Social Media Examiner -

Got an important message you need to get out there quickly? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of the Journey shows how Social Media Examiner quickly got the word out about an opportunity that had a […] The post Getting The Message Out Quickly, The Journey, Season 2 Episode 21 appeared first on Social Media Marketing | Social Media Examiner.

Does AMP Improve Rankings, Engagement, and Conversion?

Stone Temple Consulting Blog -

Studies show that AMP drives more revenue and positive ROI. This includes prior analysis done by Stone Temple (now Perficient Digital) as shown in our canonical guide to AMP. In addition, a Forrester economic-impact study outlines how greater page-load speed increases conversions, traffic and pages per visit. There’s a lot of positive, individual-use cases for how websites are succeeding with AMP, but there are also stories out there where things didn’t go so well. In my experience, that’s usually because the implementation was poor, resulting in a crappy UX. Going from a slow site with great UX to a fast site with crappy UX is probably not a win, in my opinion.

How to Create LinkedIn Objective-Based Ads

Social Media Examiner -

Do you want to optimize your LinkedIn ad campaigns? Wondering how objective-based advertising can help? In this article, you’ll discover how to create objective-based ads using LinkedIn’s updated Campaign Manager. What Are the New LinkedIn Advertising Campaign Objectives? The Campaign Manager interface has been redesigned for LinkedIn objective-based ads and to offer a more streamlined […] The post How to Create LinkedIn Objective-Based Ads appeared first on Social Media Marketing | Social Media Examiner.

Pages

Recommended Content

Subscribe to Complete Hosting Guide aggregator - Magazines & Blogs