Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook pulling back its mandated use of Campaign Budget Optimization for ads and the addition of new […]
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Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, I interview Larry Kim on the Social Media Marketing Podcast. Larry Kim is the founder of WordStream and Mobile Monkey. He’s a content marketing pro and a top writer […]
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Curious about using Instagram Stories for business? Wondering what type of Instagram Stories content works best? In this article, you’ll discover how to get started with Instagram Stories video for your business. #1: Plan Your Instagram Stories Content Strategy Instagram Stories sits at the top of the home feed and Explore page. In your story, […]
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Thinking of using TikTok? Wondering how to publish your first TikTok video? In this article, you’ll discover how to use TikTok’s in-app recording, editing, and effects features to create your first TikTok for business. #1: Get Acquainted With the TikTok Interface TikTok has experienced massive growth in the last 12 months with nearly 1 billion […]
The post How to Create Your First TikTok Video appeared first on Social Media Marketing | Social Media Examiner.
Thinking of going live on Instagram? Wondering how to attract more viewers or what tech to use? In this article, you’ll discover four tips to plan, promote, and broadcast your next Instagram live. Why Use Instagram Live? One of the fastest ways to build rapport with your Instagram followers is through live video. Live experiences […]
The post Instagram Live for Business: 4 Tips to Improve Your Experience appeared first on Social Media Marketing | Social Media Examiner.
In a controversial move, Land O'Lakes, a member-owned agricultural cooperative, removes artwork depicting a Native American from its packaging.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view live video and direct messages on desktop, and other business […]
The post Instagram Expands Desktop and Mobile Features appeared first on Social Media Marketing | Social Media Examiner.
What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message? To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast. I share a method that works for becoming well-known—regardless […]
The post Becoming Well-Known: Your Plan to Becoming a Recognized Expert appeared first on Social Media Marketing | Social Media Examiner.
Are you doing all you can on your profile? Wondering how to use the LinkedIn Featured section to your advantage? In this article, you’ll learn how to use the Featured section for LinkedIn profiles to showcase your most notable and up-to-date work samples and media mentions. What Is the Featured Section on LinkedIn? LinkedIn’s Featured section is […]
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Do you have a limited ad budget? Wondering how to use your ad spend more wisely on Instagram? In this article, you’ll discover four ways to make your Instagram ad spend go further. #1: Repurpose Organic Posts for Top of Funnel Instagram Ads Quite simply, if you do a good job with your Instagram organic […]
The post How to Run Instagram Ads on a Small Budget: 4 Tips appeared first on Social Media Marketing | Social Media Examiner.
Looking for better ways to improve your Facebook ad performance? Have you used Facebook’s Experiments? In this article, you’ll learn how to use the Facebook Experiments tool to run three different types of tests on your Facebook ads. What Is the Facebook Experiments Tool? Facebook Experiments is a new feature in Business Manager that allows […]
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates to YouTube Studio, and new Facebook tools to support […]
The post YouTube Live Analytics and New Local Business Facebook Tools appeared first on Social Media Marketing | Social Media Examiner.
Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence? To explore the topic of growing a following, John Lee Dumas joins me for a special episode of the Social Media Marketing Podcast. John is the host of Entrepreneurs on Fire, […]
The post Growing a Following: Tips From Michael Stelzner appeared first on Social Media Marketing | Social Media Examiner.
Do you want to improve your customer interactions on Messenger? Are you looking for creative ways to use Facebook Messenger for your business? In this article, you’ll discover five ways to use Facebook’s Messenger platform for business. Why Use Facebook Messenger in Your Marketing? Messenger marketing is simply the act of marketing to your customers […]
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Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers. What Are LinkedIn Conversation Ads? If you’re struggling to get engagement on social media, it’s […]
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April 6, 2020
Crystal Washington: Hello, I’m crystal Washington technology strategists and futurist,
Karen McCullough: I’m Karen McCullough and I get people excited about change and working with millennials and today, we want you to rethink it forward.
Crystal Washington: And when we say rethink it forward, what we’re talking about is the fact that there are many things that have worked for you in the past that just will not work for you in the future. And for you to be really honest, they’re not even working for us right now anymore.
Karen McCullough: Not now. So what we’re going to talk about today is top of mind what everybody is thinking about, and that is their thoughts. They’re stressing out and they want to distress, but they don’t know-how. And when I say they don’t know how that’s really not true, because people know how to distress. They know they’re supposed to. What? Crystal.
Crystal Washington: Breathe. Deep breathing.
Karen McCullough: Listen to calm music, take a bath with lavender, right? Uh, unwind. But how can we do that when our mind is constantly full of all of this news that is going on? You see it’s up here in our heads and our thoughts, our thoughts really control our emotions. And I let me tell you about emotions. I’m Italian and I have a lot of emotions. So this one, because I think if I had to learn anything in life, I haven’t had to learn how to take it slow tune it out and distress. So I thought today that’s what we would talk about. Uh, crystal, you have anything to add before I get into my story?
Crystal Washington: No, go ahead and get, well you know, I’ll say this. So I’m one of those people that I know I’m supposed to do. I’m supposed to meditate and do all those things and sometimes I do a great job hearing, but you know what? Some days I just don’t feel like it. Like sometimes the thought of someone telling me to sit down and meditate for 10 minutes, like I want to punch them in the jaw. So that’s just my honest truth, right? So sometimes just not feeling it.
Karen McCullough: It’s weird because we know what we’re supposed to do, but we don’t do it. And I figured that one out a long time ago because I resist everything. Like no matter what, if I say I’m going to meditate, I would only meditate for five minutes. I get up ready to meditate, and then as soon as I’m going to go sit for that five minutes, a little voice inside of me says, not today. Go have some coffee. Go turn the TV on. It’s almost like we’re fighting it to not distress. So I thought what we would do today is talk about fun things that we do. I’m not saying that meditation isn’t fun because I have learned how to meditate using Andy on Headspace. I don’t know if you’ve ever done Headspace. I love Andy’s voice. Um, but even Andy, uh, the guy on Headspace, he doesn’t really do it for me.
Karen McCullough: So we’re going to talk about things that we do, that we do that help us relax, turn off the noise in our head, and start really putting our focus onto something else. The first one that I do is I love, I love audible.com. I work by myself here in this office all day and I need to take breaks. And so I take audible breaks and I listened to kind of scary stories. It’s weird because I’m not afraid of serial killers. Like I’m afraid of paying my bills. But uh, once I get my headset on my little like your pods that we talked about the other day, I can get lost for 15 minutes, 20 minutes. I remember the very first one that I got, an audible.com the very first book was a girl with the dragon tattoo. It’s like about this thick, I don’t know. Oh my God.
Karen McCullough: I think it was for me because I’m a little dyslexic and I couldn’t read all those big words, but I used to walk my dog Wally and it was amazing. I did it to actually get dinner and to relax and it was amazing how thin Wally got cause we want and we walked and we walked anyway. So I love audible.com and if you don’t want to pay for audible, because we are trying to be cautious with our money, there is a thing called Libby. It’s an app lib, D Y and it’s the library of all things and the library has really cool books online. So you have to pay the fee for audible, go to libby.com get the app, and start listening to some books. So do you want to put one in or should I keep going?
Crystal Washington: You keep going and I’ll throw some in too.
Karen McCullough: Okay. So I need people. I am an extrovert and I need a lot of people. So I had to figure out what do I want to do with people. I wanted to create something that was fun. So, um, I love poker. So I am in three groups, all women and I’m like addicted to poker and I’m really having a hard time right now because we can’t play poker with each other right now. We, we made that decision not to play, but poker is a game. And, and I know, don’t think I’m weird, but it helps my brain. And it helps me think and I can read people with poker and it’s really helping me in my connections with others and how I read audiences. So, uh, right now our poker groups decided that we would have happy hour. So I have been three happy hours. I am really enjoying the vodka guys and I am enjoying the company. Right. Oh, look at you got the bottle there, right? It’s so funny. I used to drink wine, now I drink cause I’m on Quito. Anyway. Anyway, so those are the things that I do. I, of course, loved dancing and I heard you were talking about dancing. So I want to hear what happened to you,
Crystal Washington: Karen. The most brilliant thing ever. So there’s a DJ who, he’s a DJ in real life, but he also has an Instagram account. His name is D-Nice. He started having these amazing parties on Instagram. And this past weekend he hosted an online mix for nine hours. Karen, he had over 100,000 people were, were listening to him and you’d see the names pop up for all the different accounts. So Ellen was there, Michelle Obama was there, the NFL was there. ESPN
Karen McCullough: LOL, not going to do this.
Crystal Washington: Everybody was there and he’s just deejaying and he’s doing these call-outs with everybody all over social media, on Twitter and Facebook. We’re talking about like, they’re like, are you in club corn team too? I’m at club quarantine right now. Where’s the after-party? And he brought together over 100,000 people dancing and having a good time in isolation in their own homes. Right.
Karen McCullough: That is amazing. I’m going to get on the next one.
Crystal Washington: Yeah, it’s come to club quarantine. I’ll give you the detail of quarantine. Other things you can do to distress. One of the, I don’t know about everyone listening, but I know for me one of the things that can cause stress is worrying about other people. Right? And so I have a family that is extremely spread out all over the country, some even outside of the country. And so yesterday for the first time I hosted a family zoom and I had to give very, very detailed directions because not everyone’s technical and we have all age ranges on the zoom. But it was such a blessing to see all my family members from the East Coast, West Coast, overseas, um, the, you know, mid-Atlantic, other parts of the South and we’re all seeing each other’s faces. We’re all telling each other what’s going on in our cities, how we’re doing, just such a relief for everybody. So I think we all collectively side, you know, when it was over, cause we knew everybody was okay. That’s a great idea. Other things that I do to distress is that because I’m not going to the gym and I am someone that goes to the gym regularly, I rent stairs. So I live in one of these little skinny houses that has three floors and some little workout clothes. And I just run up and down the stairs until I’m exhausted. And what I find is that any type of vet, that nervous energy gets out.
Karen McCullough: Yeah. Connecting your distress to something you love to do. I was just watching the food channel the other day and they’re talking about cooking and they’re talking about cooking for your neighbors. I’m not sure if that’s good or bad, you know, we’ve got to put the gloves on when we cook. But if we can begin to think about things that we need, that we need for me, I need people, I need people. So I get outside to talk to people, we’re far away. But you’ve got to figure out what you need and bring it into your life. And that’s going to be the biggest de-stressor besides only watching the news once a day.
Crystal Washington: And I think it’s powerful and make sure you’re having fun. So for instance, I mentioned the three stories in my house. I office out of the third story, my husband offices out of the first story. So every now and again when I’m really focused and I’m like, and I’m like, okay, let me just loosen up. I take a piece of paper and I ball it up and I run down the stairs really, really fast. And I open his office door and I just pop him in the head with it and then I take off running upstairs and I lock my door in my office and that there is enough.
Karen McCullough: I love it. I love it. So, guys, I hope we gave you some ideas. I’m going to go get on Instagram and listen to who is it again? D what?
Crystal Washington: DJ D-Nice.
Karen McCullough: DJ D-Nice and you do the same. And maybe I’ll see you guys on Instagram.
Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group? In this article, you’ll discover how to run a pop-up Facebook group for business. When to Use a Pop-Up Facebook Group Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn […]
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing ad campaigns and the latest updates to video and live-streaming features with […]
The post Facebook Launches Ad Testing Tools and New Features for Video appeared first on Social Media Marketing | Social Media Examiner.
April 3, 2020
Crystal Washington: Hello, I’m Crystal Washington technology strategist and futurist.
Karen McCullough: I’m Karen McCullough and I get people excited about change and working with millennials and today, we want you to rethink it forward
Crystal Washington: and by rethinking it forward, what we mean is the fact that there are things that have worked for in the past that are not going to work for you in the future. And if we’re, to be really honest, they’re probably not working for you right now anymore, either.
Karen McCullough: No. So today, crystal, we’re going to talk about tips on conference calls and zoom calls. Yeah. You’re the expert on this.
Crystal Washington: Well, yes, but I think we should open with probably a story because I’m going to get into all the techie stuff.
Karen McCullough: I have one.
Crystal Washington: Yeah, let’s go. Let’s, let’s start off with a story.
Karen McCullough: Well, I do do a lot of zoom calls, so I have stories, but nothing is as funny as this one. I got a call the other day from a really good friend of mine who works for a university here in Houston, and they’re the video department of this and they’re all millennials. He’s a Gen-Xer. He’s not the manager, he’s just ahead of the team. And then they have a manager and so they’re starting, they’re all working from home. And they had their first zoom call and he called me hysterical. He said, first of all, he’d never seen 20 people on a zoom screen before, you know, it looks like the Brady bunch, only everybody’s there. But he started telling me about what he saw and he cracked me up. These are very, very creative. So these are creatives. And he said one guy who was brand new to the team, brand new, he has like platinum blonde hair.
Karen McCullough: He has a very spiky, very white, that white-blonde hair. And he said his computer was set up in his living room or his dining room, whatever room it was. It was black. The whole room was black and he had a light on. He was wearing a tank top, low cut brick. I tanked up and shorts. And uh, Mike told me that he had the computer set right down in between his legs. It was bad. And Mike kept looking. He said it was very distracting. And the CEO, the CEO is panicking and he’s calling the manager, he’s calling her on the phone and she had to stop the call and she had to call him and tell him to go dress appropriately. So what we’re seeing right now is too much information, too much information. There needs to be some rules, right on how to have a zoom call or a conference call. So I thought you are the expert. Give us some guidelines crystal.
Crystal Washington: Okay, so rule number one, where are the clothes you would normally wear to work? So like right now, I know, right, right now we’re not pajamas to show you what not to do. So I’m actually, I’m going to take off my pajamas and be back in my normal
Karen McCullough: Hello. Oh, okay. Okay. You don’t want to see what’s under here.
Crystal Washington: well uh, wrong kind of show, wrong kind of show. Um, so make sure that you’re wearing something that you would wear to the office. So I’ll give you an example. Know my nephew is eight years old. They just started these remote digital classes, these school districts trying to pull it together to make sure the kids are being educated every single day. And so he’s going through his classes via webinar for each different segment. And I think he has, even though he’s eight years old, there’s seven of them. He even has PE on zoom. Um, true story, but he has to wear his uniform every single day or it counts against him. So if an eight-year-old child can have the wherewithal to get themselves together and dress a certain way according to standards, we can do the same thing, right?
Crystal Washington: No, no. Just make sure you’re wearing what you would normally wear to work, whatever. After that, we talk about dress. Here’s another one. Okay. Before you get on that call, I need you to look around you. Okay? See, see what’s it say what’s in the environment? Because there are people getting on conference calls right now. I’ve actually seen, I’ve seen this myself where there are bruises in the background or underoos truths. I’ve seen that. These things. Okay. Make sure that you look around you and you see what’s there. Okay? Make sure that you don’t have cats and dogs and babies climbing everywhere. Make sure that to the best of your ability, you set it up as if you are in an office and this is a professional environment, right? Um, so outside of dress and environment, let’s talk about tech. Okay? The first thing you need is a decent computer.
Crystal Washington: If your computer is ancient, good luck getting it to work. When it comes to any type of conference software, whether it’s WebEx, whether it’s a go-to-meeting webinar, whether it’s zoom, whatever it is if you have an ancient computer, you’re already set up for fail number one, right? Um, number two, make sure that you have a decent camera. So for some of us, you might have a PC that’s a decent PC, but the camera isn’t that great. And so you might have to order one that plugs into the USB drive. So like right now you’re actually not seeing me through the camera that’s on my laptop. It’s a Logitech. The clip clips onto it. For some of you, maybe when it comes to expenses, cause we have had past episodes where we talk about saving expenses. You might want to use your smart devices, your iPhone, your iPad, your Samsung.
Crystal Washington: Some of them have much better cameras than your, than PCs mic. Actually, most of them do actually. And so if you’re going to use that and make sure you have it set up on a tripod or some type of stand so that it’s at the right level, what you don’t want to do is have it set up on a table facing up. People see up your nose. I’ve seen that on so many calls. It’s gross. Yeah. And plus no one wants to see under our chins. Okay. None of our chins look good from that angle. I don’t care what shape you’re in. Okay. So get it so that it’s high enough where people can see you. I don’t care if you have to stack books to get it where you need it, but make sure it’s at a good level. Okay. Outside of that, you want a good microphone.
Crystal Washington: So whether that’s, you know, your earbuds that’s plugged in there, whether it’s into your laptop, whatever it is, make sure you have something that’s going to get rid of all that ambient noise and the other things going on around you. Um, you know, if you have a barking dog, people don’t want to hear Fido. Okay? Like people might say, Oh look, it’s fine now. I assure you most of them are being nice. They don’t, that’s their nice way of saying, will you shut your dog up? Okay, so, so make sure that you’re canceling out as much noise as possible and then also make sure that you have a good internet connection. We already talked about the home office on a, on a past episode, and so wired tends to be better, but whatever you’re using, wired or wi-fi, make sure that you have a good strong internet connection. And then lastly, I’ll just give you just one big piece of etiquette before Karen kind of gives some more tips as well. Mute yourself when you’re talking.
Crystal Washington: yeah, always mute yourself when you’re not talking, because no matter what, there’s always people that don’t realize how much noise is going on behind them. Maybe they answer a phone call, they forget they’re on the call now they’re talking. You don’t want to be that person. Speaking of forgetting, actually, I give a bonus one for you. I usually do not do conference calls. Karen, I’ll share this with you except for my laptop. I don’t actually like to do them on a smart device. A mobile. The reason why is it’s too easy to forget. That’s you’re actually on a conference call. So there’s this video circulating right now, the zoom of this woman named poor gin who was on a business conference call who went potty, forgot her camera was on
Karen McCullough: You always have the greatest story?
Crystal Washington: Sure. Well, they can actually look this up. You can find this yourself. I’m not making this one up. And when people on the calls are saying, Oh my gosh, poor Jen, Oh no. She realizes what’s happening. And you see the phone like tumble. It’s like she slapped it, right, but you’ve already seen her on the potty, right? So if you’re absent-minded, maybe stay to a PC because you know you’re not going to go potty in front of your PC.
Karen McCullough: Thank you. If you were Jen’s manager and you had to give her a call, this is what’s going on right now. It’s an entirely different environment. We are putting managers and leaders and directors under so much pressure because now they have to manage a totally different environment. So you, when you’re on a call, like we’re on a zoom call right now when you’re at a call, there’s a host. Many times the host is not the manager. The host can give instructions. So when the call comes on or when the zoom comes on, he can say, or she can say, everyone, please, we can start being courteous by muting your microphone. And if you want to speak, you know, raise your hand. There’s a little hand raise thing on zoom. We can begin to do it that way. The challenges, there are many people right now who are pretty extroverted and like talking and they overcome.
Karen McCullough: They overtake the entire conference. And so we’ve got to really be careful as hosts and as managers to give other people a chance to talk. And introverts, this is a good chance for them to hideout. Like they can go, man, I’m going the whole day without saying anything. So there’s an added really we’ve got to have, there’s an added extra piece to managing right now. And that piece is etiquette. It’s also how are we going to communicate, how are we going to control the communication and how are we going to keep everybody engaged? You know, it’s really easy to look over at your phone. It’s really easy to pretend you’re looking there and pretty soon you’re reading something. So we’re going to have to keep them engaged. So this is going to be totally new skills and we’re all going to have to work on it.
Crystal Washington: Well, and I think part of keeping them engaged, Karen, is making sure that we set up these conference calls or these webinars correctly. So you talked about at the beginning about setting standards, about meeting yourself, but also maybe even saying, you know what? So we have 45 minutes for this meeting. We have a lot of things we’re going to cover. So what we’re going to do today to make sure that everyone has a chance to share very valuable information is I’m going to start off meeting everybody and then as I go through certain points, I’m going to call on the individual departments responsible. And I’m going to ask you to keep your answers brief at 60 seconds or beneath. That way we have enough time for everybody. And if I cut you off, I’m not being rude, I’m just making sure we have time. So already letting them know you’re willing to cut them off ensures you don’t have to cut them off cause it’ll be free. And then you could say, and at the very end, we’re going to open it up for general discussion. So then that’s when your chatty Kathy’s get a chance to say everything they wanted to say, but it’s at the very end and it’s time’s almost up anyway. So I think that’s a big piece of it being not being afraid to, to really manage.
Karen McCullough: Right. And the last piece on engagement, you know, they’re in zoom, there are breakout rooms. So use the breakout rooms, get people to talk to each other, get them comfortable with the technology and comfortable they’re going to feel like they’ve accomplished something if they have a good zoom call. So people are, uh, this could be a very, very inspiring, very motivational part of your meeting if you can get them to talk to each other
Crystal Washington: well, and then just making sure that everybody has fun. You know, Carrie, you’re talking about getting to talk to each other. Don’t be afraid to be a little silly. Being professional does not mean being void of personality. Right. I think one of the cutest examples I heard of recently is a friend actually came onto a conference call. He, he had someone introduce him so the screen wasn’t sharing his screen yet. So he’s like, Oh. And our next person that’s going to be talking is, and then when his screen turned on, he was spraying Lysol. So it looked like smoke and then he slid in front of it on his chair and people cracked up laughing. So we can make this fun. You know? And in fact, I’d say that, you know, when you are speaking to someone through a computer, you have to project more energy to get excited.
Karen McCullough: You have to go open your eyes, give them a look. Yeah. You really have to do things to keep the game going. Yeah.
Crystal Washington: Don’t make it as fun as possible. Don’t be afraid to be a little silly, professional, silly, but don’t be afraid to be a little professional, silly, and just have fun because we’re all in this thing together. This is whilst for some of you, this isn’t new. The level with which we’re all doing this type of communication is new for all of us. And so as long as we’re in this together, let’s make it fun, and let’s make sure that we’re enjoying our time together.
Karen McCullough: Don’t wear your pajamas. I’m going to go change. I’ll see you guys later.
Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast. Gary is the CEO of Vayner Media, a full-service digital agency. He’s also the host of […]
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