Industry Blogs

How to Grow Your Instagram Following: A Strategic Plan

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Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers. How This Instagram Growth Strategy Works On average, Instagram users share “more than 95 million […] The post How to Grow Your Instagram Following: A Strategic Plan appeared first on Social Media Marketing | Social Media Examiner.

Why You Should Be Building Social Media Partnerships- Here’s Why #206

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We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships?  In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best investments of our time on social media.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Social Media Strategies You Can Use to Boost Your SEO See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel Eric: Mark, you’ve been heavily involved in social media for many years now, but the field has recently been changing a lot. What are you doing differently these days because of that?   Mark: It’s certainly true there’s been a whole bunch of disruption in the past year. The field’s always like that, but more than I’ve ever seen before.   Some examples:   Organic reach is at an all-time low. It’s been going down for years, but it’s almost nonexistent for some brands now.   More restrictions on automation, especially Twitter, but all the networks are pulling back on how much we can do to automate.   And privacy concerns, reducing targeting options, making it harder to do certain things that you used to always be able to do before.   I think it’s still important to keep the time-tested fundamentals going, things like promote your content—obviously– engage with your audience, the stuff you always hear. But you know, Eric, there’s another powerful use for social media that many overlook.   Eric: What’s that?   Mark: Using social media to build strategic partnerships to help spread your brand message.   Eric: What exactly do you mean by that?   Mark: A couple of things, Eric.   First of all, the strategic partnerships that we’re talking about here are noncompetitive resources with whom you can work cooperatively. So, these could be influencers, as we always say, but they don’t have to be.  It’s anyone with whom you can cocreate things that are better than the sum of the parts, or it could be anyone who could provide you an opportunity to be seen by their audience.   Eric: Got you. Why is social media such a great place to find or foster these kinds of partnerships and how do you do it?   Mark: Don’t forget that social media is “social” media. We always think about that in terms of engaging with our customers or prospects. But the more personally active you are in social media, like, the more opportunities you have to discover potential partners.   It’s also a great place to nurture those real-world acquaintances that you’ve met at conferences, meetups, and other places, into relationships that can become partnerships. So, there are many ad hoc opportunities to be helpful or just social, in order to get on their radar screen.   Let me give you a personal example. You know Steve Rayson of BuzzSumo.  Eric: Yes  Mark: I spent years developing a relationship with him online through social media, and that led to me being able to get the opportunity to break the news of BuzzSumo’s groundbreaking study of the decline of social sharing over the last several years. That was such a great opportunity, and my article for Search Engine Journal went viral and actually helped them promote their study. So, it was a mutual, cooperative thing.   Eric: That’s awesome.   What are your key takeaways to help us build partnerships like that through social media?   Mark: I’d advise that in this year you switch more of your social media time and strategy to intentional partnership building. Keep doing those fundamentals but do more partnership building. Keep an updated list of the strategic relationships that are most important to you and make sure they get regular attention, and remember you’ve got to give to get.  

Facebook Ad Relevance Metric Updates

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook ad relevance metrics with special guest Amanda Bond. Watch the Social Media Marketing Talk […] The post Facebook Ad Relevance Metric Updates appeared first on Social Media Marketing | Social Media Examiner.

Daily Vlogging: How to Tell Video Stories

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Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He’s also the founder of No Small Creator. You’ll learn […] The post Daily Vlogging: How to Tell Video Stories appeared first on Social Media Marketing | Social Media Examiner.

4 Facebook Ad Techniques That Deliver Results

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Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at Each Stage of the Sales Funnel People who aren’t familiar with your brand are unlikely to convert on your core […] The post 4 Facebook Ad Techniques That Deliver Results appeared first on Social Media Marketing | Social Media Examiner.

How to Set Up a YouTube Ads Campaign

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Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign? In this article, you’ll learn how to set up and optimize a YouTube ads campaign. #1: Set Up YouTube Advertising With the newly redesigned Google Ads interface, managing YouTube ads is now easier than ever. If you have experience […] The post How to Set Up a YouTube Ads Campaign appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Social Video Content: 10 Tips From the Pros

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Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. #1: Simplify Livestream Production Flow With Elgato Stream Deck One of my favorite live streaming tools is the Elgato Stream Deck, a video […] The post How to Improve Your Social Video Content: 10 Tips From the Pros appeared first on Social Media Marketing | Social Media Examiner.

Why Social Media Builds Your Brand SEO – Here’s Why #205

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Can the way people talk about your brand online actually affect the things Google will rank you for? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources 3 Social Media Strategies You Can Use to Boost Your SEO Does Google Use Online Brand Mentions for Search Ranking? – Eric Enge with Gary Illyes at Pubcon 2017 See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Eric: Mark, there’s little doubt that social media is a great way to increase awareness for your brand, but can that have an effect on your SEO? Mark: It’s tough to say for sure, but there’s some good hints it might. You did an onstage keynote with Gary Illyes of Google at Pubcon. I remember he said two ways that brand mentions might be used by Google.   One of those was it could alert Google that the brand is an entity worth paying attention to. But it could also help Google know what you should rank for; maybe things that you’re not currently ranking for. If a lot of people are talking about you for that thing, maybe that’s something Google should be looking for. Eric: Did you just say that mentions of your brand on social media can help you rank higher? Mark: No, I didn’t say that. And the distinction is subtle but important. Let’s get the exact quote here from Gary Illyes. The context in which you engage online and how people talk about you online, actually can impact what you rank for. “What you rank for.” Notice that’s the word, not how high you rank. So Google may use the context of online mentions to discover things you should have a shot at ranking for that you currently don’t, as I said. Eric: So, what can you do then as a brand to take advantage of this? Mark: First, I would build a real audience of true brand fans. You want to cultivate the people who are going to talk about you in the ways that you want them to, the positive ways that will give Google those clues. Then fan the flames of that audience. Create conversations. Keep them going. And then create and promote content that comprehensively covers what your brand is about. Give Google every possible clue who you are, what you should rank for. Eric: Thanks, Mark. This is part two of a three-part series on social media and SEO. Watch for the other two episodes to learn more. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Pinterest Catalogs and Shopping Ads Roll Out to More Businesses

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest Catalogs and Shopping Ads and new Twitter analytics tools with special guests Alisa Meredith and Madalyn […] The post Pinterest Catalogs and Shopping Ads Roll Out to More Businesses appeared first on Social Media Marketing | Social Media Examiner.

How to Become a Powerful Influencer: The Nathan Latka Story

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Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book is How to Be a Capitalist Without Any Capital, and his new TV […] The post How to Become a Powerful Influencer: The Nathan Latka Story appeared first on Social Media Marketing | Social Media Examiner.

How to Market on Reddit: A Guide for Businesses

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Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit? In this article, you’ll learn how to market your business on Reddit. Why Marketers Should Consider Reddit For as much as we, as social media marketers, champion the deep potential of social media to engage and empower audiences, this […] The post How to Market on Reddit: A Guide for Businesses appeared first on Social Media Marketing | Social Media Examiner.

31 Must Know Voice Usage Trends for 2019

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How comfortable are real people with using voice commands on their devices? For the third year in a row, we asked over 1,000 people (1,719 this year) how they use voice, when they use voice, and why. If you’re looking to get a snapshot of how voice is used by people today, then you’ve found it. Why do we care? It’s simple: The voice revolution is coming, and it’s coming fast. In just a few years, it’s likely that you will spend as much, or more, time interacting with devices that have no screen as you do with devices that have screens, such as laptops and smartphones. This has the potential to drive huge changes in the market, including new winners and losers—and you want to be one of the winners. (Well, I know I do!) For reference, here are links to the two prior versions of his study: 2017 Voice Usage Survey 2018 Voice Usage Survey For many of the survey questions shown as bar charts, we asked participants to rate whether or not they are willing to do something on the following scale: Very Likely Likely Neutral Unlikely Very Unlikely Unless specified otherwise, these charts show the totals of the “Very Likely” and “Likely” responses. In addition, for many of the other survey questions shown as bar charts, we asked participants to answer how often they do something as follows: Very Frequently Frequently Occasionally Rarely Never Unless specified otherwise, these charts show the totals of the “Very Frequently” and “Frequently” responses. In What Environments Do People Use Voice? This block of 12 questions is meant to break down how various public and private situations impact people’s willingness to use voice commands. This data reveals the general trend for voice usage over time. The message from the data is clear: People’s comfort with using voice commands with their devices is growing. In particular, using voice commands with devices in front of others, including in public, continues to grow at a significant clip. This documents what you might expect: as more and more devices become voice enabled, the stigma of talking to your devices (such as a smartphone) is disappearing. Here is a look across all survey participants: Note that the percentages for speaking to devices “In a Public Restroom” (27.8%) and “In a Theater” (26.1%) seem stunningly high.  How did these numbers change from last year? Well, let’s take a look: 2019 was up in 10 out of the 12 categories over 2018. The only exceptions were “In the Office” (51% to 49%) alone and “On Public Transportation” (dropped from 36% to 30%). Study shows willingness to interact by voice with devices continues to rise over the past 3 years, even in public situations.Click To Tweet However, on the other side of things, “In a Restaurant with Friends,” “At the Gym,” “At a Party,” and “In a Theater” were all up by more than 3%. And that all important “In a Public Restroom” category was also up from 25% to 28%. We also measured how men and women differ with regard to using voice commands. Just as the prior two years’ survey showed, we still see that men are far more likely to use voice with their devices: This gap looks to be about the same last year, where men were 1.59 times more likely to use voice than women. In our 2019 data that was 1.54 times. Study shows men are more likely than women to use voice interaction with devices.Click To Tweet Data from 2017, men were 1.43 times more likely to use voice than women. This year that rose to 1.54 times. Next up, let’s examine how age influences the level of usage. Here is what we saw: For the second year in a row, the 25-34 age group was the most likely to use voice commands with their smartphone, and they were 20% more likely to be comfortable using voice with their device than the youngest age category of 24 and under. 25 to 34 year olds are the most likely to feel comfortable with voice interaction with devicesClick To Tweet Marital status also seems to matter. Here’s a look at the data: Married people are more likely to use voice in every single category. Married people were 1.46 times more likely to use voice than those that are single, up from last year’s 1.12 times. Are married people more likely to interact with devices using voice? This study has the answer!Click To Tweet For the third year in a row we captured income levels of the participants. Here is what we got: Just as in 2017 and 2018, the $50K -$99K and $100K+ income categories were the most likely to use voice with their smartphone, with the $100K+ earners having the edge by a 47.5% to 44.9% margin. New to this year’s survey, we captured information on the region where people are located. Let’s see how this impacts voice usage levels: If we aggregate all these categories, we can see what region is most likely to use voice commands. Here are the regional rankings: It’s not entirely surprising that the top two regions for voice usage are the Northeast and the West. Of note, 35% of people in the West use voice commands in public restrooms. The Midwest ranked last in eight of the 12 categories. For the second year in a row, we captured information on the education level of the participants. Here’s the data from 2019: It looks like people who have done some postgraduate work and those who have a postgraduate degree are the heaviest users. In fact, voice usage seems to scale with education level:   As you can see, in both 2017 and 2018, the comfort with using voice commands goes up as education goes up. In addition, 2018 levels of comfort were up across the board, with a very noticeable leap upward for those with some post grad work or a post graduate degree. This is consistent with the trend towards higher income groups being heavier users of voice. How People Use Voice with Their Smartphones In this next section, we explore how people use voice, as well as other ways they interact with their smartphones. Our first question explored how people conduct searches. The phrasing was, “When I need to look up information, I am most likely to … (Please rank your top three choices).” These are the choices we gave them: Use voice search Type the question into the search window of my phone Type the question into search engine apps Open a mobile browser such as Safari or Google Chrome, and type the question Ask a friend via text or messaging app We asked them to select their “First Choice,” “Second Choice” or “Third Choice.” Two choices remained unranked for each participant. First, let’s look at the breakout of what people said was their “First Choice” for how to use their phone to perform a search: Mobile browser remains the leader here, but voice search made a big leap upwards in 2018. Voice search on mobile is gaining ground on searching with a browser. Click To Tweet Next, let’s look at the distribution of what people selected across all three of their choices: Even though voice search was second most common “First Choice” for users, it only placed fourth overall. That suggests that those who engage with voice search at all often consider it their top choice. Taking a deeper look at texting and messaging, you can see a clear trend of usage by age, as shown in this graph: This chart reflects the selection of texting/messaging apps as a first choice. While the total texting usage level is down, you can see that this skews heavily towards those that are younger. There is actually some real interaction between these two trends. In the next question we asked people, “Which of these applications have you controlled with voice commands? (Please select all that apply).” Responses were as follows: In 2018, texting came in at 56% as the number one app that people use voice for. While this dropped into the number two spot in 2019, it still comes in at a strong 44%. The number one application is making phone calls. Also of interest is that men are higher in usage than women in all but two applications: Most notably, men are more likely to play music via voice commands than women by a 42% to 27% margin. But women are more likely to text by voice than men, by a 46% to 33% margin (women are also more likely to use voice for online searches). The next question explored when people were most likely to use a voice command. The way we phrased the question was, “In which of these situations would you be more likely to use voice commands on your smartphone instead of using your hands? (Please check all that apply).” Here are the results we obtained: “Hands full” (50%) and “While driving” (42%) were the top two responses. Here is a look at the gender breakout: Men also lead most categories here, but 46% of women use voice while driving, compared to 38% of men. We dove a bit more deeply into this area, and asked participants, “How often do you use voice commands while driving?”: Combining the “Very Frequently” and “Frequently” categories of responses, we get 31%, whereas combining the “Rarely” and “Never” categories returns 41%. This skews towards men, who chose “Very Frequently” or “Frequently” 40% of the time, whereas women did so only 24% of the time. Women chose “Never” or “Rarely” 47% of the time and men only chose one of those 35% of the time. Why are people reluctant to use voice commands while driving? We asked them: “Do you think using voice commands while driving is distracting?” The responses were as follows: Men are more concerned about this than women by a 56% to 45% margin. Of course, if the law in your state prohibits you from dialing numbers by hand, that may encourage you to use voice for dialing. To find out about that, we asked: “Is there a hands-free driving law in your state?” This is what the participants said: It’s a bit concerning to see a full 32% indicating that they don’t know. Most states with these laws plaster their highways with signs to make people aware of the law. In fact, there are 16 states that have hands-free restrictions for drivers and their phones. For our next question, we asked our participants: “How often do you use voice commands with devices other than your phone (e.g. laptop, smart TV, watch, a virtual assistant)?” Here is what they said: 30% of people use voice on other devices “Very Frequently” or “Frequently” (up from 22% last year), and 50% do so “Rarely” or “Never” (down from 58% last year). Interestingly enough, among those who make $100K or more per year, 46% do so “Very Frequently” or “Frequently,” and for the $50K-$99K income range, this still comes in at a strong 39%. This may be due to the growth of the smart speaker market segment. The male bias here is very strong as well, with men outpacing women by a 39% to 22% margin. We then asked people: “What is your preferred method of sending a text message?” and got the following responses: Typing by hand dominates this question (73% of people picked “Type By Hand,” down from 77% in 2018 and 80% in 2017) but using voice to enter in your text is used by 20% of people. Sending your text as a recorded voice message is preferred by 7% of users (up by 4% from last year). We also wanted to explore basic smartphone usage behaviors. One of the questions we used to do that was: “(Please select all that apply)?”. Results were as follows: Voice actually came in fourth for this question, with 22% of respondents selecting it. This was a surprise to me, as using voice commands to make calls is a great way to keep your hands on the wheel and eyes on the road while driving. The next question along these lines explored: “How do you usually talk on the phone (Please select all that apply)?”. Here is what the survey said: Phone to Ear wins this question at 68%. 43% of people indicated that they use their phones in speakerphone mode, and wired headsets still score well at 28%. Men are far more likely to use a wired headset than women by a 34% to 21% margin. People over 45 are the least likely to use a headset of any kind (21%) compared to their younger counterparts (54%). Our next question was: “When using a search engine or a personal assistant (Google Assistant, Siri or Cortana) on your smartphone, what do you like most about using voice commands (Please rank your top three choices)?” The results were as follows: “It’s Fast” was the number one response, with 67% of people selecting it as one of their top three choices.  “Accuracy,” “No Typing” and “Answer is Read Back” all scored very close to each other (50%, 49%, and 47%, respectively). Interestingly enough, people with incomes over $100K cited “It’s Fast” as their number one reason 49% of the time (up from 43% last year). Next up, we asked people about the quality of speech recognition: “How well do your built-in personal assistants on your phone, such as Google Assistant, Cortana, and Siri, understand you?” Here is what we got: “Very Well” and “Well” came in right at 53%, and when you add “Not Bad,” the total goes up to 74%. The $100K+ income category was at 61% here, and the $50K-$99K category came in at 59%. Men also felt better than women about their devices understanding them by 59% to 48%. The follow-up question was: “How comfortable are you accessing Siri or Google Assistant by holding down your home button?” Respondents replied as follows: This suggests something interesting about the levels at which people are using personal assistants such as Google Assistant and Siri.  43% of respondents indicated that they are comfortable or very comfortable accessing the phone this way, and only 13% indicated that they are uncomfortable or very uncomfortable. For users that indicated discomfort, we asked them to clarify why. Responses were as follows:   The number one answer? It’s annoying, with a score of 31%. Women are more annoyed by this feature than men by a 37% to 26% margin, whereas men are more concerned about privacy, 35% to 23%. For our next question, we asked: “Would you use voice to unlock your phone if it were an option?” The responses were as follows: Nearly half say yes, at 48%, with one-third saying no. Higher-income people are much more amenable to this with 59% of people that make $50,000 or more saying that they would use this functionality. One of the holdups is the reluctance to bother others when we do it. To explore just how real that fear is, we asked, “Do you agree with this statement? I feel annoyed when I hear someone use voice commands on their phone in a public setting.” Here is what people said: Among respondents, 46% either agree or strongly agree, with only 25% disagreeing or strongly disagreeing. These scores are very similar to last year (at 45% and 25%), so there is still some stigma that remains. This is in spite of the data we presented at the beginning of this report suggesting that people are becoming more comfortable with using voice with their devices in front of others. This question skews toward higher incomes in a big way, as 61% of those who make $100K+ get annoyed, and 57% of those who make $50-$99K do. You can see the clear trend in this chart: However, it stands to reason that the reason why it’s attractive to use voice commands is that it is convenient. To find out what people thought of that, we asked, “Do you agree with this statement? Voice commands make using my smartphone easier.” Here are the results: Higher earners appear to see the value more, with 63% of those who make $100K+ strongly agreeing or agreeing with the statement, along with 61% of those in the $50K to $99K income category. We also wanted to explore what features people want most from their personal assistants in the future. That led us to ask: “When using a search engine or a personal assistant on your smartphone, what features related to voice commands would you like in the future? (Please select all that apply).” This is what the respondents said: “More Direct Answers” was the winning response in 2016 and 2017, but dropped to second place behind “Customized Voice” in 2018. For our second-to-last question, we asked, “Are you comfortable activating/accessing Siri or Google using your voice commands, such as Hey Siri, OK Google, or Alexa?” Most people (80%) are pretty comfortable with these commands. Our final question was grounded in a mistaken impression on our part. We asked people, “Are you aware that all your conversations are recorded when you have ‘Hey Siri,’ ‘OK Google’ or ‘Alexa’ enabled?” Before presenting the answer, I should clarify that both Amazon and Google have publicly indicated that the recordings of what you say are only kept locally on the device, and they are discarded after six months. This information is not sent back to their data centers. The only information they receive are the actual commands that you provide to the personal assistant. With that clarification, here were the responses: For reference, here are articles that provide some background on the information retention policies of Amazon and Google: Can Amazon Testify Against You? Relax, Your Amazon Echo Isn’t Recording Everything You Say How Google Home’s ‘Always on’ Will Affect Privacy Finally, many may assume that smartphones are the most common internet-connected devices today, but that is far from the truth: Summary That was a lot of data to read (and to process!), but as a digital marketer, it’s important to understand how quickly the voice revolution is coming. There are four primary trends driving this: People are becoming accustomed to using voice commands with their devices. Our voice usage studies have shown this progressing steadily for the past three years. The rise of the Internet of Things. 77% of all internet-connected devices will be something other than a tablet, PC or smartphone by 2020. Many of these devices will be browser-less. The rise of digital personal assistants. Apple has announced that Siri is used on over 500 million devices, and Google has indicated that it has active users for Google Assistant on 400 million devices. As their usefulness grows, adoption will scale, and the presumptive interface will be voice.  The rise of smart speakers. Sometimes a revolution needs a spark to start it, and the smart speaker market explosion now in progress may be just that. Here are the figures on smart speakers’ level of penetration, according to comScore. How fast will we reach a billion users who view voice as one of the primary methods for interacting with their devices? I believe we’ll be there in less than five years. This is a large and disruptive market change, so the time to start thinking about this is now.

How to Recruit Paid Social Influencers

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Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships? In this article, you’ll discover how to find and contract with paid social influencers. #1: Choose the Right Social Network for Your Niche Before you start looking for individual influencers, think about the channels you want to use. As […] The post How to Recruit Paid Social Influencers appeared first on Social Media Marketing | Social Media Examiner.

7 Facebook Messenger Marketing Tips From the Pros

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Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience? In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance. Improve Facebook Messenger Bot Communication #1: Develop a Character for Your Messenger Bot When it comes to Messenger bots in […] The post 7 Facebook Messenger Marketing Tips From the Pros appeared first on Social Media Marketing | Social Media Examiner.

Why Social Media Creates Link Building Opportunities – Here’s Why #204

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Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning natural links to your content page. This is part one in a three-part series on social media and SEO.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources 3 Social Media Strategies You Can Use to Boost Your SEO See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Eric: Mark, as we kick off this series on how social media can boost SEO, let’s ask the big question first. Do social media engagement metrics and links directly impact SEO? Mark: The short answer to that is no. There are reasons behind that, and those reasons really lead me (and I think they’ve lead you as well) to believe that Google is telling the truth when they emphatically state, as they have for years, that they don’t use social as a signal. Now, what are some of those reasons? One of them would be social is just a very weak and unreliable signal overall. For one thing, Google doesn’t even try to index all of social media. So it’s an incomplete signal, and Google doesn’t like incomplete signals. They don’t know if they’re getting the information they need from it. It’s much harder to trust the authority of a profile versus that of a site in the way that Google relies on sites from links and things like that. And engagement doesn’t really communicate anything definite. We see Facebook backing away from “likes” as an indicator of something that should be promoted to its own users. Also I think it’s very significant that most of the major social sites no longer pass on engagement metrics through their API to our sites. We can’t even show those numbers in many cases. So if they don’t think it’s important, it’s probably not important. Finally, links are the big thing in SEO still, and almost all social media links are no-follow. So, again, they don’t even pass on any authority. Eric: If links and social media posts aren’t direct ranking signals, why do you say social media can still be an effective link building strategy? Mark: Sites won’t link to content they’ve never seen, right? And social media is still an effective way to promote your content. You need to get it seen? Use social media to get it seen. That doesn’t mean just posting randomly in social media. There’s the importance of building the right audience. You want an audience that matters to you. You want to use paid social to target people like journalists, bloggers, other media figures, and influencers who when they see your content might see it as the kind of thing they want to share with their audiences, again increasing the opportunities for links. Eric: Got it. So, what are some specific things people should do then on social media to increase their chances of earning links to their content? Mark: Never publish a piece of content without a plan for how it would be promoted on social media. Keep a constantly updated list of your evergreen content and share it different times and days on different networks to maximize the exposure. And foster strategic relationships with influencers and writers in your niche. In another video of this series I’m going to talk more about that. Eric: Thanks, Mark. Watch for parts two and three of this series on how social media can boost your SEO. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Facebook Showcase Video Ads

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Showcase video ads and fan subscriptions with special guests Andrea Vahl and Owen Video. Watch the […] The post Facebook Showcase Video Ads appeared first on Social Media Marketing | Social Media Examiner.

Host Color Announced Managed Cloud Infrastructure Services

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SOUTH BEND, Ind. – HostColor.com (HC) has launched a Fully Managed Cloud Infrastructure service plans delivered from its Midwest U.S. data center, based out of South Bend, Indiana. The Managed plans are available with all Public, Private and Hybrid Clouds. HC Managed Clouds include initial setup; installation of Windows or Linux based operating system; antivirus and anti-spam protection; configuration of the Public or a Private Cloud environment to the client’s custom settings; regular maintenance and updates of all software programs and applications; 24/7/365 resource monitoring; security updates; system reboots, cloud instance recovery; data backups. The Managed Public Cloud Servers are used for hosting of websites, mail servers and various software applications accessible via public Internet connection. The Managed Hosted Private Clouds are configured on demand to support certain workloads that organizations need to move to “the cloud”. They are not visible over the public Internet. The Private Clouds are secure computing instances created for internal use and organizations operate them behind firewalls and access them through virtual private networks. “Managed Clouds means that we provide technical support from A to Z, from planning and setting up any Cloud instance to backing it up and recovering it whenever necessary”, says the company’s CEO and founder Dimitar Avramov. “In terms of quality the Host Color’s Cloud Infrastructure services match those of the ‘Major Clouds’. However, unlike them we don’t charge for technical support on our Unmanaged Cloud service plans. The infrastructure support is included and is always 24/7”, adds the Host Color’s CEO. All Clouds – Public, Private and Hybrid ones – are provisioned and hosted on top of the Host Color’s Cloud Computing infrastructure built with VMware ESXi – arguably the world’s most reliable virtualization technology, used by organizations that need to have an IT infrastructure with 100% availability. The HC clients’ data is hosted on a Storage Area Network (SAN), which features built-in protection and safeguards the information under any circumstances without performance impact. About Host Color (HC) HC has been an IT infrastructure and Web Hosting service provider since 2000. The company operates a South Bend, Indiana based physical IT Colocation center and Virtual Date Center since 2003.

ASEOHosting Discusses The Impact Blockchain Could Have On Search Engine Optimization

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HUDSON, FL – ASEOHosting, a provider of SEO-friendly hosting, today examined the relationship between blockchain and SEO. A distributed database that uses multiple systems to ensure security and data integrity, blockchain was originally created to serve as a public transaction ledger for bitcoin. The peer-to-peer was intended as a solution to the double-spending problem that could be implemented without requiring a central server. As cryptocurrency continues to grow in popularity, businesses have begun exploring other uses for blockchain beyond serving as a public ledger. “At a glance, it may seem like blockchain has relatively little to do with search engine optimization,” explains Daniel Page, Director of Business Development at ASEOHosting. “However, looking closer at the technology and its potential uses reveals that it has the potential to fundamentally change digital marketing and advertising. Moreover, it stands to upset the very core that defines SEO.” “It is no secret that digital advertising is in dire straits,” he continues. “Malicious and fraudulent advertising has reached epidemic proportions and the usage of ad-blockers is at an all-time high. Blockchain offers a direct solution to this issue and blockchain-based identification systems provide a level of unmatched transparency and trust.” Many companies are already working to implement such systems, and not simply for advertising. Other areas of search engine marketing, such as product reviews, also stand to benefit. A company that validates all on-site advertisements, customer reviews, and product sales through blockchain is one that demonstrates care for its customers, says Daniel. “Believe it or not, all the applications of blockchain within the advertising space are only the tip of the iceberg,” he continues. “Through the use of distributed ledgers, we could see better keyword research, a higher premium placed on verified people and data, and an even greater crackdown on black hat SEO tactics like paid link building.” Beyond that, says Daniel Page, the larger impact of blockchain is as-yet uncertain. He does, however, estimate that the development of a blockchain-based search engine could completely change SEO as we know it. Such a search engine would, he said, serve results based on each person’s identity; information available to and provided by them alone. “I doubt we will be seeing any significant market upsets from blockchain in the immediate future,” he says. “But it’s still something to pay attention to – because eventually, we will see a change.” About ASEOHosting ASEOHosting is the leader in providing all types of SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers, based in Orlando, FL, and Detroit, MI, owned and operated by Ahosting, Inc., supplying hosting services that are truly beyond imagination. Since 2002, ASEOHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit https://www.aseohosting.com.

QuadraNet Launches 39,000 Square Foot Data Center in Amsterdam

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Amsterdam, NL – QuadraNet Enterprises, LLC. has internationally expanded their list of data center locations and is now providing services out of their new 39,000 square-foot facility in Amsterdam, capital of the Netherlands. This European-based data center features fail-safe power infrastructure that allows for clients to receive fully-conditioned raised-floor space with a 100% power uptime service level guarantee; ideal for businesses looking to expand to Europe, or migrate infrastructure from an existing European data center. With access to the major region-based internet exchanges like AMS-IX and NL-ix, you are assured that network connectivity options are optimal and diverse within QuadraNet’s new Amsterdam facility. The growing list of amenities for colocation clients within the data center include access to QuadraNet’s 24×7 remote hands, break room, loaner tools, crash carts, work kiosks, WiFi, conference room access, free adjacent parking, and more. QuadraNet’s Global Sales Manager, Dustin B. Cisneros comments, “Our new Amsterdam data center marks QuadraNet’s initial roadmap expansion into Europe. This facility allows us to reach new markets and extends the delivery of our full suite of data center solutions. We look forward to providing our colocation, dedicated servers, cloud services, and managed hosting solutions to the European market in an unprecedented way.” A centrally connected location was a strong consideration in QuadraNet’s expansion into Europe. “We chose to start with Amsterdam based upon client feedback and the high-demand we’ve seen”, Cisneros elaborates, “The quantity of quality network carriers on-net in this facility, enhanced by with our Noction-based network optimization will be a truly satisfying experience for our clientele. In addition, QuadraNet will now deliver its premium services directly from Europe! We have set a high standard in offering our data center services without compromise, and this new Amsterdam facility delivers these expectations flawlessly.” QuadraNet’s Amsterdam facility fulfills OHSAS 18001, SOC 1 Type 2, PCI DSS, SOC 2 Type 2, ISO 9001:2015, ISO 14001:2015, ISO27001, and ISO 50001 certification requirements; meeting and exceeding sought-out compliance requirements for even the most stringent industries. Infrastructure as a service (IaaS), Colocation, Cloud, DDoS Protection, and Managed Hosting solutions are immediately available for deployment in QuadraNet’s Amsterdam datacenter location. About QuadraNet QuadraNet Enterprises, LLC., since 2001, has long been a leader in hosting and data center solutions as a telecommunications provider in Los Angeles and the surrounding areas. QuadraNet has grown to become one of the largest providers of dedicated servers, colocation, cloud hosting, and bandwidth services. In additional to Los Angeles, QuadraNet has expanded to offer services to major metropolitan areas such as: Dallas, Texas, Miami, Florida, Atlanta, Georgia, Secaucus, New Jersey, Seattle, Washington, and Amsterdam, Netherlands. With a team of highly-skilled professionals that are passionate and excel at designing and implementing the perfect solution for clients and their businesses, QuadraNet has a chief focus on providing consistent and exceptional service and support. Facilities and services are staff and monitored around-the-clock to assist with everything from routine memory upgrades to advanced systems troubleshooting.

Over 200,000 Students & Counting Have Claimed Their Free Domain & Developer Tools From Namecheap’s nc.me Initiative

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PHOENIX, AZ – Namecheap, the world’s second largest retail domain registrar, and one of the fastest-growing American companies according to the 2018 Inc. 5000, today announced its popular nc.me Education Program has given away more than 200,000 .me domains to students and educators throughout North America, the UK, and Australia. The “Namecheap University” (nc.me) initiative and website launched in 2014, offering free .me domains, and low-cost GitHub and Exposure bundles. The free product offer is available to all students, teachers, administrators and educators with a .edu email address. Since its inception, the program has helped thousands of students create a free online portfolio, resume, blog – or virtually any other type of personal website. The nc.me product offerings have also been integrated into the curriculum of several high school and college computer science classes, as well as to provide free domains and web building tools for hackathons and other technology events for students. For nearly two decades Namecheap has been steadfast in helping improve online accessibility and affordability, supporting programs that allow more people to share their ideas and innovations with the world through a website. NC.ME is only one of several ways Namecheap continues to support the education sector. In 2018 Namecheap partnered with New York on Tech to teach several workshops designed to help inner-city high school students create their first websites, as well as learn about important digital issues like cyber security and online privacy. Last year Namecheap also sponsored and introduced its first ever “Namecheap Innovation Award” at MedHacks 2018. The Johns Hopkins student-organized hackathon teams up America’s most talented coders with its brightest medical students so they can compete to solve health issues with innovative new technology. Namecheap is committed to offering high quality online products and services with top-notch support for its millions of customers. In its nearly 20 years, Namecheap has become the domain, web hosting and online services company of choice for many college students, web professionals, entrepreneurs and small businesses. Also check out the Namecheap Resource Center, a valuable online destination for useful information, tips and tutorials — all designed to help people maximize their online presence. To learn more about Namecheap’s NC.ME free website and developer bundles offer, visit www.nc.me. About Namecheap Namecheap is an ICANN-accredited domain registrar and technology company founded in 2000 by CEO Richard Kirkendall. Celebrating nearly two decades of providing unparalleled levels of service, security, and support, Namecheap has been steadfast in customer satisfaction. With over 10 million domains under management, Namecheap is among the top domain registrar and web hosting providers in the world.

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