Industry Blogs

3 Analytics Tools That Help Measure Your Marketing Results

Social Media Examiner -

Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working? In this article, you’ll find three tools to analyze and report on your social media marketing efforts. #1: Evaluate Keyword Mentions and Sentiment Awario is a social media monitoring and analytics tool that finds mentions of your […] The post 3 Analytics Tools That Help Measure Your Marketing Results appeared first on Social Media Marketing | Social Media Examiner.

How to Create Instagram Stories People Love to Watch

Social Media Examiner -

Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content? In this article, you’ll find six ways to enhance your Instagram stories for better audience engagement. Why Instagram Stories Engagement Tactics Matter If you look through Instagram Stories content from brands, you’ll find that most story content just isn’t […] The post How to Create Instagram Stories People Love to Watch appeared first on Social Media Marketing | Social Media Examiner.

FindMyHost Releases April 2019 Editors’ Choice Awards

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OKLAHOMA CITY, OK – Web Hosting Directory and Review site www.FindMyHost.com released the April Editor’s Choice Awards for 2019 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews. Customers who wish to submit positive reviews for the current or past Web Host are free to do so by visiting the customer review section of FindMyHost.com.  By doing so, you nominate your web host for next months Editor’s Choice awards. We would like to congratulate all the web hosts who participated and in particular the following who received top honors in their field: Dedicated Servers KVCHosting.net   Visit KVCHosting.net  View Report Card Business Hosting HomepageUniverse.com   Visit HomepageUniverse  View Report Card European Hosting KnownSRV.com   Visit KnownSRV.com  View Report Card VPS ProVistaTech.com   Visit ProVistaTech.com  View Report Card Secure Hosting RivalHost   Visit RivalHost.com  View Report Card Cloud Hosting BudgetVM.com   Visit BudgetVM.com  View Report Card Hybrid Servers GlowHost.com   Visit GlowHost.com  View Report Card Budget Hosting Innovative Hosting   Visit InnovativeHosting  View Report Card Enterprise Hosting ServerWala   Visit ServerWala.org  View Report Card Shared Hosting QualityHostOnline   Visit QualityHostOnline  View Report Card Virtual Servers VPSFX.com   Visit VPSFX.com  View Report Card SSD Hosting ioZOOM.com   Visit ioZOOM.com  View Report Card Cloud Servers ToggleBox.com   Visit ToggleBox.com  View Report Card Managed Hosting XLHost.com   Visit XLHost.com  View Report Card cPanel Hosting MightWeb.net   Visit MightWeb.net  View Report Card Website Monitoring UptimeSpy.com   Visit UptimeSpy.com  View Report Card About FindMyHost FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. FindMyHost.com was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. FindMyHost.com showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at www.FindMyHost.com.

How to Lower Your Facebook Ad Costs: 4 Tips

Social Media Examiner -

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. How Does Facebook Charge for Ads? When you set up a Facebook campaign, you have two choices of how you’re charged: impressions or link […] The post How to Lower Your Facebook Ad Costs: 4 Tips appeared first on Social Media Marketing | Social Media Examiner.

Why Your SEO Should Include a User Needs Analysis – Here’s Why #208

Stone Temple Consulting Blog -

In 2018 Google seemed to be rewarding sites with depth and breadth of content more than ever. Does your site measure up? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why a user needs analysis can reveal content gaps that are hurting your SEO and show you how to perform such an analysis for your site.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Why the Chrome User Experience Report Can Help You Retain More Users Why Google Is Hungry for Comprehensive Content See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, what is a user needs analysis? Eric: Great question, Mark. So, the basic idea when the user needs analysis is to try to assess in detail what users are looking for on a site like yours. So, what are their real needs.  This goes much deeper than researching the top keywords that people search on. The concept instead is to focus on developing a very broad and deep content experience on your site that meets a wide range of user needs. Mark: Eric, I’ve heard you say in the past that much of this has to do with the Google algorithm updates in 2018. Can you elaborate on that a little bit? Eric: Sure, happy to. First of all, Google did many very important updates in 2018, beginning all the way back in March and throughout the year. One of the big areas they focused on was better understanding user intent. So, I have a classic example where looking at a digital camera search result in February versus what it looks like in October, we had a shift that had two digital camera review sites versus two e-tail sites, and by the end of the year was just four e-tail sites, massive change in the overall intent. So, that’s one of the things that Google did. But they also changed a lot, in my opinion, on how they’re evaluating the breadth and depth of content. I saw many sites that saw huge upticks in traffic. And these were sites that were publishing a really significant volume of quality content. And then we saw some sites take a major beating. And these were sites that in our opinion lost because of the quality of their content. Mark: Can you expand on the rationale behind this analysis? Eric: Sure. Imagine that you have 100 users come to your site after entering a keyword at Google. Let’s for example say the keyword is “Digital Cameras.” If you asked them all to provide the top five to ten things they’re looking for, some might mention storage, others might discuss zoom capabilities, some might have a specific brand in mind. Yet others may be more concerned with reviews or learning about photography even. Chances are that no two people will provide the exact same list. And if you summed up all the different choices people make, I bet you’re going to get about 500 different choices. Mark: Probably. Eric: The right idea from a planning point of view is to produce content that addresses a large array of those needs. Mark: How do you perform the analysis that you’re talking about? Eric: There are many good data sources to tap into. First, model the personas of your target audience. Get a sense for who they are and how they think. So, a small business owner versus somebody in a large corporation in a marketing department versus consumer: they all have very different mindsets. Understand what your customer base is like. Then talk to your product designers; figure out what was in their brain when they were making their decisions. Next talk to your customer service people and find out what the most common user questions are. Also, just to get old fashioned about it from an SEO perspective, go to Google, type the phrase in, and look at Google Suggest and the People Also Ask results and see what you see there. Oh, and by the way, if you could do the survey I suggested at the beginning, do it. Mark: What do you do with this analysis once you have it? Eric: You’re going to use it to inform your content plan. You want to build out a map for your content, an editorial calendar that covers as large an array of all the identified needs as possible. Get related content created by true subject matter experts and make it really easy for people to find on your site. And of course, like in all good content marketing, make sure the world knows about it. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Checkout on Instagram and Sponsored Stories Polling Stickers

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s new in-app checkout and polling in sponsored stories with our special guest, Rebekah Radice. Watch the […] The post Checkout on Instagram and Sponsored Stories Polling Stickers appeared first on Social Media Marketing | Social Media Examiner.

Is Facebook Organic Marketing Dead?

Social Media Examiner -

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She’s also author of The New Relationship Marketing: How to Build a […] The post Is Facebook Organic Marketing Dead? appeared first on Social Media Marketing | Social Media Examiner.

SEO is Dead, Long Live SEO: Understanding the Hows and Whys of Google’s Visual Evolution

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In its 20 years as a company, Google has revolutionized the way we find information. The search engine giant is in the midst of rolling out even more changes – it’s moving from answers to journeys, shifting away from queries, and, now, the shift to visual searching. Strings to Things to Concepts One easy way to understand Google’s search technology evolution is through three main ideas: strings, things, and concepts. As we move into the concepts phase of internet search, it’s helpful for us to review the steps that came first. 1. Strings When Google began, it was all about keywords. Those were the “strings”—the words (and sets of words) that helped Google provide users with the most relevant, high-quality information. We can’t overstate how revolutionary keyword technology was, but keyword-based search placed most of the responsibility on the user to find the right information. If you didn’t enter the right keywords, you wouldn’t see the search results you wanted to see. 2. Things After a while, Google’s algorithms got smarter. With the launch of the Knowledge Graph in 2012, Google began to understand what people meant when they used fuzzy search criteria, and began to steer them toward the stronger searchable terms and relevant information. Put simply, it was a progression from basic keywords to semantically related keywords and ideas. The Knowledge Graph enabled Google to aggregate millions of search queries to understand what users were actually interested in when they used certain search terms. This 2012 blog post laid out Google’s hopes for the future: “We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want. And we can now sometimes help answer your next question before you’ve asked it, because the facts we show are informed by what other people have searched for.” 3. Concepts In 2018, Google announced it would be focusing not just on words, but also on images and other visual content. With this shift, Google hopes to move from answering users’ questions to being their personal assistant. Instead of just responding to your searches, Google will pick up where you leave off, taking users on an information journey. One of the biggest changes since 2012 is that more than half of all Google searches are coming from mobile devices. The visual shift we’re seeing specifically targets those mobile users. In 2018 we also saw Google’s understanding of content and query intent reach a whole new level. Good Content vs. Great Content We know now that Google is moving in a more visual direction, focusing on the mobile experience and integrating images, videos, and other visual content. But what does this mean for SEO? The good news is that the fundamentals remain the same: High-quality content Relevancy Authoritative perspective Answering users’ questions useful Google’s algorithms will only continue to sharpen their accuracy in finding the best, most relevant visual content. This is still about finding content that addresses user needs the best. This visual shift means that SEO experts will need to help content creators create and maintain relevancy. It will also be critical that content creators put out fresh content on a regular basis, as the algorithms will prefer sites that are frequently updated with highly query relevant text and visual information. Google’s understanding of content appears to be exponential in nature, not linear. In other words, their algorithmic abilities tend to leap rather than crawl, and the next few years will see dramatic improvements in those abilities. This advanced understanding means good quality content won’t cut it anymore. Rather, sites that want to perform well in search rankings will need truly outstanding content written by experts. In some industries, this expert-level content is already necessary. Next Steps for SEO As Google paves the way for a drastically different search experience, here are a few concrete steps SEOs can take to stay relevant in search. 1. Understand the basics This means having a thorough understanding of how to create high quality and relevant titles, H1 tags, and body content. For visual content, context is key. Stock photos likely will not cut it anymore; you’ll need images that are highly related to your specific content and unique on the web. 2. Consider the user’s journey Create Content that includes visuals that are optimized for search. Include captions for your visual content that show how those images are a core component of your content. This will help your images/photos perform better in image searches and help users find the information they want quickly and easily. 3. Build visually For higher visibility and accessibility, optimize your product images for Google Lens. Don’t rely on a user’s ability to type in specific search terms to find your product online. Google Lens shows users relevant images automatically, especially ones with direct links back to product pages. Google is also building its own AMP stories—AI-constructed visual experiences that immerse the user in text, video, and photos. With highly optimized visuals and text, Google may pull your authoritative content into one of these stories. Differentiating between good and truly world class content used to be a person’s job. Now it’s the purview of intelligent and powerful algorithms. As we move into the future of search, SEO experts need to stay rooted in the basics of high-quality content, all while remembering that “content” is much more than just words on a page.

How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

Social Media Examiner -

Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. What Are Google Analytics Ecommerce Reports? In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on […] The post How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced appeared first on Social Media Marketing | Social Media Examiner.

10 Metrics to Track When Analyzing Your Social Media Marketing

Social Media Examiner -

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Before diving into the individual metrics to include in your social media marketing report, […] The post 10 Metrics to Track When Analyzing Your Social Media Marketing appeared first on Social Media Marketing | Social Media Examiner.

How to Write Effective Facebook Sponsored Posts

Social Media Examiner -

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Form Facebook Sponsored Posts? A long-form Facebook sponsored post is simply a blog post or landing page within the […] The post How to Write Effective Facebook Sponsored Posts appeared first on Social Media Marketing | Social Media Examiner.

Why Ranking Content Quality Analysis (RCQA) Sharpens Your Keyword Research – Here’s Why #207

Stone Temple Consulting Blog -

Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to perform one.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: So Eric, what is a ranking content quality analysis or RQCA? Eric: Boy, that’s a mouthful. So, the basic concept is to actually see what Google thinks of your site by going through the process of pulling all the keywords that you currently rank for and doing an Ngram analysis around the words in those keywords. That sounds like a mouthful too! But you might actually end up seeing something like this. Mark: Okay. So why is that helpful? Eric: It tells you what types of queries you’re most likely to rank for based on the words that you see in these queries here, and you can use this to prioritize your SEO campaign efforts going forward. So, let’s say you have a sports site, and you want to rank for some specific college basketball related terms. I’m just making the example up here. If you’re currently ranking for many pro basketball related terms but not many college ones, achieving your goals might actually be pretty challenging. Mark: How do you do that analysis? Eric: You take your Ngram analysis below, and you look through that to see what phrases you rank for, and actually each of the individual words in those phrases. In this particular example we’re showing right now, the analysis shows a high volume of keywords ranking with the word “green” in them. I’m obviously not doing a college basketball example. But note the far smaller number of instances that contain the word “blue” in them. This suggests that it will take far more effort to rank for new blue-related terms–just because Google hasn’t quite bought that for your site yet–than it will be to rank for new green-related terms. And if you’re looking for easy wins then this can actually tell you where you should focus. Mark: So does that mean you don’t pursue those blue-related terms at all? Eric: No, not necessarily. It might be strategic and very important for you to consider chasing those terms anyway. But the big insight from an RQCA analysis is a better appreciation for how much work it will take you to win on those terms. Mark: Thanks, Eric. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

CyrusOne Moves London Sites to 100% Renewable Energy

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LONDON — CyrusOne (NASDAQ: CONE), a premier global data center REIT, has announced that its London I and London II data centre facilities are now running on a 100% renewable energy tariff, a move which the company says will transfer energy annual usage equivalent to 52,000 households to zero-emissions sources. Comprising a combined 23MW of IT power, both CyrusOne’s London I data centre in Slough and its London II facility in Prologis Park, Stockley, are now served by Hudson Energy, an independent provider of electricity and gas to businesses across the UK. CyrusOne has also confirmed that all new London data centre inventory, including the recently announced 9MW London III facility in Stockley Park, will run off renewable energy. In addition to the reduction in carbon emissions, CyrusOne customers will benefit from reduced unit costs as a result of the highly competitive rates secured through the procurement process and exemptions from the Climate Change Levy. “As large energy users in the UK, the data centre industry is in a strong position to effect change in terms of how green energy is priced and made available,” said Tesh Durvasula, President – Europe, CyrusOne. “Traditionally, green energy tariffs have been priced at a premium, but as more users demand their energy from renewable sources, the rates we can negotiate are decreasing rapidly. We continue to explore ways to maximise the efficiency and resource usage in our data centres so that we can pass those benefits along to our customers.” The move to an all-green energy tariff is the latest in a wave of innovations championed by CyrusOne to deliver highly efficient and sustainable data center infrastructure to its customers globally. More broadly across the company, water conservation has been a significant factor in how CyrusOne designs and builds new data centres. In the US, for example, CyrusOne’s hyperscale, purpose-built data centres use an air-cooled chiller technology with an integrated compressor and condenser that cool the closed loop of water. Filling the pipe with water just a single time is the only water consumption with the permanent water supply provided by a single tanker truck. About CyrusOne CyrusOne (NASDAQ: CONE) is a high-growth real estate investment trust (REIT) specializing in highly reliable enterprise-class, carrier-neutral data center properties. CyrusOne provides mission-critical data center facilities that protect and ensure the continued operation of IT infrastructure for approximately 1,000 customers, including more than 205 Fortune 1000 companies. With a track record of meeting and surpassing the aggressive speed-to-market demands of hyperscale cloud providers, as well as the expanding IT infrastructure requirements of the enterprise, CyrusOne provides the flexibility, reliability, security, and connectivity that foster business growth. CyrusOne offers a tailored, customer service-focused platform and is committed to full transparency in communication, management, and service delivery throughout its more than 45 data centers worldwide. Additional information about CyrusOne can be found at www.CyrusOne.com.

cPanel Joins DigitalOcean Marketplace

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HOUSTON, TEXAS – cPanel, the Hosting Platform of Choice, is excited to be part of a brand new platform to connect developers with the applications they need: DigitalOcean Marketplace. Launched today, this is the first partner-led offering by DigitalOcean, making it easier for companies like cPanel to deliver their solutions to developers on demand. Marketplace presents DigitalOcean customers with a focused ecosystem of partner-built 1-Click Apps — pre-configured software and infrastructure stacks running on DigitalOcean. By listing cPanel & WHM solution on Marketplace, we make it even easier for DigitalOcean to provide its community of 3.5 million developers with the services, components, and tools necessary for modern app development. “DigitalOcean’s highly-performant Developer Cloud, coupled with the power of cPanel & WHM’s automation will help administrators, and developers host the applications their customers want more efficiently than ever before,” said Eric Ellis, cPanel’s Vice President of Customer Experience. “This historic partnership is also a huge step forward for the thousands of developers who work with cPanel & WHM and already use DigitalOcean. We’ve enjoyed using DigitalOcean over the years to benchmark our installers, and can’t wait for our customers to take advantage of it. DigitalOcean’s commitment to the developer community and open source software make them an excellent choice for any cPanel customer.” First released in 1997, cPanel & WHM is the leading web hosting automation software globally. Its ever-growing user base prefers the familiar, feature-full, and simple interface. Coupled with the ease of DigitalOcean 1-Click Apps, this removes the biggest hurdles in managing a server. The 1-Click Apps on Marketplace makes it simple to build your server with cPanel & WHM installed already, allowing users to get straight to work building and maintaining an online presence. While highly technical features like its robust APIs and EasyApache make managing infrastructure simple, features like the Website Builder and WordPress Manager make it easy to for even technical novices to build and manage stunning websites. This Linux-based software allows you to take control of your website files, databases, web directories, and email accounts as well as set up domains in one single interface. Even website owners can handle this software without fuss. About cPanel, L.L.C. Established in 1997 by CEO Nick Koston, cPanel provides one of the Internet infrastructure industry’s most reliable and intuitive web hosting automation software platforms. With its rich feature set and customer first support, the fully-automated hosting platform empowers infrastructure providers and gives customers the ability to administer every facet of their website using simple point-and-click software. Based in Houston, TX, cPanel employs over 220 team members and has customers in more than 70 countries. “cPanel” and “cPanel & WHM” are registered trademarks of cPanel, L.L.C.

Tucows Inc. Acquires Wholesale Domain Registrar Ascio Technologies

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TORONTO – Tucows Inc. (NASDAQ:TCX, TSX:TC), a provider of network access, domain names and other Internet services, announced that it has signed a definitive agreement to acquire wholesale domain name registrar Ascio Technologies from CSC®. The transaction closed yesterday. Tucows will pay $29.44 million and the transaction is expected to be immediately accretive to operating cash flow. The purchase price will be funded through Tucows’ existing credit facility. The acquisition of Ascio adds approximately 1.8 million domains under management and approximately 500 active resellers. The Ascio reseller base fits squarely with Tucows’ core customer profile — ISPs, web hosting companies and website builders serving quality businesses that reward outstanding customer service with long-term loyalty. Ascio also expands Tucows’ product portfolio with one of the most complete offerings of country code TLDs (ccTLDs) and generic TLDs (gTLDs) in the world. Jørgen Christensen, Managing Director of Ascio commented, “This deal is all about focus. We wanted to find a buyer who would focus on our resellers so that CSC can focus on managing brands for the biggest and best companies around the world.” “This acquisition makes perfect sense for Ascio’s resellers, our business and our shareholders,” added David Woroch, Tucows’ Executive Vice President of Domains. “Ascio’s resellers get a customer-focused provider that is investing in its wholesale channel. Tucows gets an excellent business with a deeply experienced team, additional domain products, including more than 50 ccTLDs, and a high-quality customer base that strengthens our European presence. And our shareholders get the benefit of Tucows’ even greater scale and efficiency as the world’s largest wholesale domain registrar.” The contribution from this transaction, based on a partial year and transaction costs, was contemplated in the 2019 guidance provided by Tucows on February 13, 2019. Pre-acquisition, the Ascio business generated approximately $4 million of annual EBITDA. Tucows is required to apply acquisition accounting to the assets and liabilities acquired, including fair valuation of the acquired deferred revenue balance, which will lower the reported Adjusted EBITDA1 contribution in the first approximately one year period following the acquisition. The acquisition is expected to provide synergies over the next 12 to 18 months which, along with the inclusion of full year financial results, is expected to generate an internal rate of return and multiple that are in line with Company benchmarks. About Ascio Ascio Technologies was founded in 1999, and is an accredited domain registrar under the Internet Corporation for Assigned Names and Numbers with approximately 1.8 million domains under management. Ascio is a part of the family of brands under CSC. About CSC CSC is the world’s leading provider of business, legal, tax, and digital brand services to companies around the globe. From keeping businesses in compliance and streamlining operations, to protecting and promoting brands online, CSC uses its expertise and personal approach to help businesses run smoother. CSC is the business behind business. It is the trusted partner for 90% of the Fortune 500®, more than 65% of the Best Global Brands (Interbrand®), nearly 10,000 law firms, and more than 3,000 financial organizations. Headquartered in Wilmington, Delaware, USA, since 1899, CSC has offices throughout the United States, Canada, Europe, and the Asia-Pacific region. CSC is a global company capable of doing business wherever its clients are—and it accomplishes that by employing experts in every business it serves. Learn more at https://www.cscglobal.com. About Tucows Tucows is a provider of network access, domain names and other Internet services. Ting (https://ting.com) delivers mobile phone service and fixed Internet access with outstanding customer support. OpenSRS (http://opensrs.com) and Enom (http://www.enom.com) manage a combined 23 million domain names and millions of value-added services through a global reseller network of over 37,000 web hosts and ISPs. Hover (http://hover.com) makes it easy for individuals and small businesses to manage their domain names and email addresses. More information can be found on Tucows’ corporate website (http://tucows.com).

ScaleMatrix Extends Data Center Capabilities to the EDGE with Acquisition of Instant Data Centers and Elliptical Mobile Solutions Technology

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San Diego, CA – ScaleMatrix, the United States’ leading provider of variable density colocation and hybrid hosting services, and DDC Cabinet Technology, the organization’s product business, which sells the efficient and feature-rich S-Series Dynamic Density Control cabinet platform for a variety of data center uses cases, today announced the acquisition of Instant Data Centers, formerly Elliptical Mobile Solutions, an Arizona based company focused on providing ruggedized micro data centers for the Edge. “Our DDC S-Series cabinets are among the most advanced data center environmental management and cooling platforms in the world today, offering industry-leading efficiency, density, security, and scalability, but we are cognizant of the demands that IoT, 5G, and AI are creating at the Edge ,” said Chris Orlando, ScaleMatrix Co-Founder and CEO. “Across the spectrum of industries, our clients are increasingly requiring that their IT resources to be closer to where the decision processes and data creation is occurring, especially as artificial intelligence continues to gain traction. In November, we debuted a modular configuration of our DDC S-Series cabinets, which allows users to extend enterprise data center capabilities into places where a data center resources are scarce, or where a data center does not even exist. This offer is seeing success in the field, but the demand to place IT workloads in even more challenging environments continues to evolve, and our acquisition of Instant Data Centers / Elliptical Mobile Solutions sets the stage for us to be able to help customers truly deploy any hardware, at any density, anywhere! ScaleMatrix and DDC now have one of the most robust, full-featured line ups of cabinet technology in the world, ranging from modular platform-scale solutions to highly ruggedized micro-cabinets which can go absolutely anywhere.” Gavin Miller, CEO of Instant Data Centers commented, “ScaleMatrix and DDC set the standard for advanced, modular data center capabilities, as is evidenced by the rapid growth of their national data center footprint and growing number of enterprise and edge data center installations. The IDC/Elliptical team is thrilled to have been welcomed into the ScaleMatrix and DDC family, and we are excited about the opportunity and breadth of capabilities this transaction creates for our combined customer base. The integration of the IDC product line into the DDC cabinet technology portfolio brings mobility, ruggedization, and variable form factor capabilities to an already powerful line up of modular data center solutions.” ScaleMatrix Data Centers have enjoyed unmatched capabilities via their exclusive use of the S-Series Dynamic Density Control platform. These revolutionary sites were designed from the ground up to support the heavy compute requirements associated with today’s evolving technologies like AI, 5G, and IOT. DDC delivers support for 52kW of power and cooling capabilities, with all of the efficiency of water cooling, while users enjoy the risk-free flexibility of precision, clean-room quality air cooling. The IDC products line will be integrated into the DDC family of solutions under the R-Series designation, emphasizing the lines ruggedized features. “As we looked to expand in the market,” says Orlando, “adding Instant Data Center’s various EDGE-friendly capabilities seemed like a natural extension of the DDC platform. We now support clients from a 100% unbiased position. With cloud, colocation, enterprise data center, and edge solutions at the ready, we are able to help clients solve IT challenges no matter where they occur. In addition to enhancements in our product line, Mr. Miller has joined the team as our Chief Sales and Marketing Officer of the DDC brand, and is utilizing his strong background in channels to build out a robust partner program allowing existing and future partners access to our innovative solutions” ScaleMatrix has grown consistently since its inception in 2011. Its existing patent and patent pending S-Series design portfolio, now includes the mobile and ruggedized patents related to the IDC / Elliptical lines, strengthening the organizations market position around modular enclosures as a whole. The company has plans to aggressively expand its data center and cabinet technology businesses, with eyes on global expansion through both direct and partner channels. About ScaleMatrix ScaleMatrix delivers colocation, cloud, backup, disaster recovery, and professional support from a national foot-print of variable-density data centers which leverage the future-proof Dynamic Density Control (DDC) S-Series cabinet platform to support up to 52kW of thermal density in a single 45U enclosure. With power density and efficiency significantly impacting IT costs, these specialized data centers enable ScaleMatrix to deliver competitively priced high-density colocation and high-performance cloud hosting which provide significant differentiation in today’s ever-changing IT market. By leveraging our innovation and technology, ScaleMatrix clients gain a competitive edge and can scale more efficiently as their business grows. Visit www.scalematrix.com for more information. About DDC Cabinet Technology DDC designs and manufactures cabinet and enclosure technologies which enable the deployment of any hardware, at any density, anywhere! The portfolio includes a variety of modular and edge solutions which allow efficient operation of IT hardware in nearly any environment, in either modular or self-contained form factors. The DDC family of products include fire suppression, various security options, shock mounting, extreme environment support, and other key features which ensure the success of any IT deployment, anywhere. To learn more, please visit us at https://www.ddcontrol.com/ and see the new R-Series platform here: https://www.ddcontrol.com/r-series

Bluehost Dedicates Team of WordPress Experts to Getting New Users Online Fast

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AUSTIN, Texas – Bluehost, an Endurance International Group (NASDAQ: EIGI) company and top-rated web host by WordPress.org, today announced the release of Blue Flash, a new service designed to get WordPress websites online fast. This free onboarding service offers personal guidance that helps users build their websites quickly and efficiently. “We’ve worked hand-in-hand with WordPress users for more than a decade and understand that building a website from scratch can be overwhelming given WordPress’ robust functionality,” said Suhaib Zaheer, general manager of Bluehost. “By offering individual support and training during the initial setup process, we can get our customers published quickly so they can focus on what’s most important to them: getting visitors to their websites.” WordPress offers incredible flexibility and control, but new users may face a learning curve; and with access to the more than 50,000 plugins and themes, it can be challenging to parse through the options. According to a study conducted by Endurance International Group, 74 percent of respondents plan to build their own website, but 54 percent of respondents have little to no experience with website management. Enter the Blue Crew, Bluehost’s specially trained support team, delivering guidance through Bluehost’s new onboarding service, Blue Flash. Bluehost customers range from people creating their first website to support their side hustle or hobby to established small businesses and enterprises scaling their online presence. Now available to all new customers, this free service is part of Bluehost’s ongoing commitment to ensuring customer success. Customers can call into Blue Flash 24/7, as frequently as needed, during their first 30 days with Bluehost. The Blue Crew provides assistance to users of all experience levels, from newbies who are still wondering “what is WordPress” to more experienced users selecting plugins to meet specific needs. The service complements Bluehost’s guided onboarding, which is designed for those who prefer a complete do-it-yourself approach. “WordPress is the most powerful content management system on the market, and with the right know-how, the sky’s the limit,” said Zaheer. “Blue Flash is a concierge-style service tailored to each customer, providing them a guided tour through WordPress’ tools and functionality, with a touch of moral support along the way.” For more information on Blue Flash, visit www.bluehost.com/blue-flash. About Bluehost Bluehost, an Endurance International Group company, is a trusted partner for WordPress users. Founded in 2003, Bluehost enables novices and experts alike to create and maintain a web presence with reliable web hosting, eCommerce tools, marketing applications, automated security, and WordPress tools. Its one-stop dashboard makes it easy for users to manage many aspects of their website from metrics to site security. Built on open source technology, Bluehost continues to support and participate in a wide range of open source projects to help push the internet to its full potential. For more information, visit www.bluehost.com. About Endurance International Group Endurance International Group Holdings, Inc. (NASDAQ: EIGI) helps millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,800 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

How to Avoid Distraction as a Marketer

Social Media Examiner -

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage!. His latest book is […] The post How to Avoid Distraction as a Marketer appeared first on Social Media Marketing | Social Media Examiner.

How to Add Alt Text to Instagram Posts

Social Media Examiner -

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts. What Are Alt Text Tags? Alt text is […] The post How to Add Alt Text to Instagram Posts appeared first on Social Media Marketing | Social Media Examiner.

How to Promote Your Live Event on Facebook

Social Media Examiner -

Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. #1: Design a Facebook Frame for Your Event Facebook allows you to upload your […] The post How to Promote Your Live Event on Facebook appeared first on Social Media Marketing | Social Media Examiner.

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