Industry Blogs

How to Improve Your YouTube Video Exposure: 6 Useful Tools

Social Media Examiner -

Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted. #1: Perform Initial YouTube Keyword Research With Keyword Tool Keyword Tool is one of my go-to resources for […] The post How to Improve Your YouTube Video Exposure: 6 Useful Tools appeared first on Social Media Marketing | Social Media Examiner.

5 Facebook Ad Mistakes That Could Be Hurting You

Social Media Examiner -

Are your Facebook ads underperforming? Are you unsure how to get your ads to work better? In this article, you’ll discover five issues that impact Facebook ad performance and how to fix them. #1: You’re Bidding Against Yourself The way Facebook ads work is that you’re in an online auction bidding for the chance for […] The post 5 Facebook Ad Mistakes That Could Be Hurting You appeared first on Social Media Marketing | Social Media Examiner.

How to Create Compelling Instagram Stories: 5 Apps for Marketers

Social Media Examiner -

Do you want to create stronger Instagram story content? Looking for tools to help enhance and edit your stories? In this article, you’ll find five Instagram Stories apps for creating an attractive and engaging story. #1: A Color Story Using eye-catching visuals in your Instagram stories helps keep people engaged with your content. A Color Story, […] The post How to Create Compelling Instagram Stories: 5 Apps for Marketers appeared first on Social Media Marketing | Social Media Examiner.

Why Search Ranking Studies Need Better Interpretation – Here’s Why #197

Stone Temple Consulting Blog -

Many SEOs have become wary of search ranking factor studies. Do they have any value? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains why they do, IF you are willing to dig deeper and use good principles of data interpretation.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Ranking Factors Session Recap from SMX 2018 See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, you covered the ranking factors session at SMX Advanced in 2018. Back in November you and I chatted about the basics of what the panelists shared. Today let’s dig deeper and get into the lessons we can learn from them. Eric: As always, we had a great panel of people sharing from their own testing and experience what they’d observed about search rankings over the past year.   We started with Marcus Tober of SearchMetrics. Marcus took on what has become a really hot issue in SEO and that is correlation studies. These are studies that look for things that correlate highly with higher search engine rankings.   Those studies have come under some fire because well, as we know, correlation doesn’t necessarily mean causation. But some people always jump to conclusions from correlation studies that really aren’t always warranted.   Mark: What did Marcus Tober have to say about all that?    Eric: Marcus thought that there was value in looking closely at microdata usage for certain niches and comparing them to each other. For example, here are his results when comparing sites about dating, recipes, and divorce.   As you can see, there is no clear correlation between the number of microdata integrations and rankings in search, but it is clear that recipe sites use microdata much more than the others.   Mark: Probably because the value to them is clear. I mean, since Google often gives recipe pages special search features triggered by microdata.   Eric: Right, but now look at this graph for three niches and their use of videos. Here, we have two takeaways.   First, fitness sites use way more video than divorce or wine sites. And second, there appears to be a pretty strong correlation for fitness sites between the number of videos they use and getting a top position in search.    Mark: And that might make some sense since people seeking fitness information probably want to see videos about topics like how to do an exercise correctly.  Eric: Right. Marcus also looked at things like the number of paragraphs on a page and the amount of social signals the page had, again, comparing them across several niches. For the former, there was no ranking correlation while for the latter, social signals showed a high correlation, but only for a certain niche where social engagement was more likely than the other niches investigated.   Mark: What should be our takeaway from Marcus Tober’s data?   Eric: I think he did a great job of showing how correlation or even lack of correlation in and of itself doesn’t necessarily tell the whole story. Often, a deeper dive into the data will reveal other possible reasons that show the correlated factor may not necessarily be the reason for the higher ranking.    Next up was Morty Oberstein from Rank Ranger. Morty chose to investigate the rate of change in search results over time. He looked at the top five search results for five niches since 2015.LOL  Within a year, only 27% of the results were the same sites in the same order. And by 2018, that had dropped to 10%.  Mark: A lot of volatility there.   Eric: Yes. He also showed several examples of niches where the change in search results over time seemed to be driven by Google shifting what it saw as the primary intent for a query. That results is what I call ranking slots.   For example, let’s say you have an e-commerce site where you’re able previously to get on the first page for your keyword. But at some point, Google decides that query is more informational than commercial in intent. So they now give four of the top 10 available ranking slots to informational pages. That means your e-commerce page is now competing for just one of six available positions instead of the 10 they were before.   Mark: And how about Jeff Preston from Disney? I think he was the last panelist.  Eric: He was. And Jeff concluded the session with a higher level view on how we interpret data.   He used two very powerful stories from the world of flight navigation technology. The first story was about the tragic Air France flight 447. Flight 447 plunged directly into the Atlantic Ocean because the pilots blindly trusted readings from a broken sensor, and that was not a good result obviously.   In contrast, Jeff told us about a Qantas flight where the cockpit suddenly erupted with 58 error messages and 100 alarms going off all at once. In that situation, the plane landed safely because the pilots ignored the obvious noise and trusted their training instead.   The takeaway for search marketers looking at data is that while data is a great thing, too much data can overwhelm you and give you false conclusions. Sometimes, you have to take a deep breath and lean back into your own testing and experience as well as your awareness of good case studies from other SEO sources you trust.   Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

List of 50+ App Directories to Submit Your Mobile App To

Grow Traffic Blog -

Developing an app takes a lot of time, energy, and money. When it comes time to launch it, you need to treat it with the respect it deserves. Simply throwing an app up on the Play Store and iTunes won’t cut it. Some older estimates put the number of new apps on just the Google Play store at 1,250 per day, and you can bet it’s even higher now. Forget about standing out from the crowd; it’s a wonder if anyone ever sees you at all. That’s the beauty of the internet, though, right? You’re not limited to just one platform. You can put your app up on the store, and then you can submit your app or its store listing to directories for reviews, for promotion, and for user ranking. No one directory is going to have even a fraction of the traffic of the main three stores (iTunes, Google, and Amazon), but they have a much higher engagement rate. The only question is, where should you submit your app? Here’s a huge list of directories and assorted app-focused sites for your consideration. Note: I make no claims as to the viability of submitting your app to any of these directories. They all have their own means of contact, their own requirements to be reviewed, and their own themes. Some of them may have a fee for submission; it’s up to you to decide if that’s worthwhile. AppAdvice – A site with a series of regularly published lists that collect apps based around certain themes, like apps for beer lovers or apps for movie fans. AppShopper – An app toplist that monitors prices and allows people to mark if they own or want to buy an app, to watch for price drops. Touch Arcade – A gaming-focused site that covers mobile apps as well as games for the Nintendo Switch. Excellent if you have a game to submit. Apptism – An app directory that displays apps by icon with rating, platform, and pricing information for users to browse. App Addict – An app and mobile device blog that reviews apps and various mobile devices and accessories. App Apes – An app review site that allows a wide variety of apps, though they tend to focus mostly on games. AppChatter – An app directory that produces daily app reviews as well as articles on how to use certain advanced apps or use apps for specific tasks. App Saga – A site that focuses on free apps, though it counts apps that are only free temporarily if they’re good enough. iOS specific, as far as I can tell. App Safari – An app directory focusing entirely on iOS apps, covering anything that can go on an apple device, whether it’s the newest iPhone or an old iPod. 101 Best – A constantly-evolving directory of the top 101 apps for Android. Submitting an app allows it to be reviewed and placed on the daily, weekly, monthly, and all time lists. AppModo – A site dedicated to mobile devices and everything about them, from quirks in the YouTube app to toplists for new apps. FeedMyApp – A directory with app reviews and some longer, more in-depth articles about specific apps or about specific tasks and the apps that assist. GetApp – An app search engine that focuses on business-focused apps. Submit yours to the directory to appear as recommendations for your task. Netted – A site by Webby’s, this general tech and mobile blog has sections dedicated to Android, iOS, and Tablet apps. Phandroid – Another directory with a variety of app reviews, posted fairly regularly. They also maintain several evolving toplists. GameZebo – A multi-platform app directory specializing in games. If you have a game, usually a free game, you can submit it here. Android Guys – A site focused on all things android, from reviews of games to the best choice of cellular providers to reviews of new devices. AppsZoom – An Android-focused app directory. You probably won’t show up on the front page, but you can show up in searches for specific categories. TouchMyApps – A relatively small and somewhat personal app-focused blog, the owner reviews and ranks apps but doesn’t post all that frequently. RazMag – A publication by RazorianFly, this magazine is highly focused on apps that provide a certain aesthetic or experience to the user, specifically to the founder. FreeAppsArcade – An app directory that focuses entirely on the games vertical. There are a lot of different apps to view, so submit yours. Easy App Finder – A directory that helps users find apps in specific categories that aren’t your usual categories, like “dice games” and “fisherman apps” among others. AndroLib – An app directory that focuses on both free and paid Android apps, with ranking and pricing information available up front. AppSpy – One of the more well-done app review sites, this one is quite active and does detailed reviews and price monitoring. AppleNApps – An iOS focused app directory that maintains top 100 lists and daily app lists. Don’t let the trending bar fool you, it’s an active site. BestAppsForKids – An app directory with a very specific focus on apps that are mainly aimed at children, meaning they don’t have in-app purchases, they’re cute and not violent, and they’re child appropriate. AppPicker – An app directory with a very perfunctory blog stapled on, largely aimed at apps that have discounts to make them free. The iMums – Another child-focused app directory run by a handful of moms. App developers are encouraged to submit apps to this Australian blog. AppsMirror – Another broad-spectrum app review and top list site. You can submit apps to their directory quickly and easily. AlphaDigits – An app directory with a fairly large audience, though it might not look like it at first glance. They tend to write fairly detailed reviews and sometimes tutorials. To take a bit of a break from basic directories, here are a few other kinds of sites you can submit your app to for potential review. These sites tend to have much larger audiences, but also less of a chance to get in if your app isn’t stellar. For many of them, you won’t be able to submit an app directly; submit the release of your app as a tip to their writers. Mashable – The tech section of Mashable often covers apps, though you need to be worth noting in some way to be noticed. Make sure your app is top-tier and submit it as a tip. TechCrunch – TC often covers apps in a wide variety of categories, but again, you need to have a very noteworthy or newsworthy app to be featured in one of their posts. Cult of Mac – As the name would imply, this site covers all things Apple, including iOS apps. If you have a good app you want them to check out, submit it. 9to5 Mac – Another Apple-focused news site that will happily cover iOS apps if you have a good one and get it to them the right way. Wired – Wired is one of the biggest tech sites in the world, and they definitely cover apps, but they require a real good reason to do so. They won’t just publish a press release about your new asset-flip game, you need a good app. LifeHacker – If your app can be used in a life hack, regardless of how upscale or bizarre the life hack may be, you can try submitting it here. They might decide it’s fun enough to pick up and write about. MakeUseOf – This site tends to focus more on apps that can be used for specific purposes, to the point that they publish as many tutorials as they do reviews. If you have a great unique task app, this is a great place to send it. CNet – CNet does app reviews, though they tend to focus on apps with a big presence behind them or otherwise with a good reason to be reviewed. PCMagazine – PC Mag will review apps, though they tend to pass games over to their companion site, PC Gamer. Tech apps are generally more appreciated. VentureBeat – If you have a powerful app or something with a lot of funding behind it, VentureBeat has you covered. They tend to focus on newsworthy apps, but you might be able to slip in with something that’s just really good. GeekWire – You know the drill by now; high end tech site, occasional app reviews, need a good reason to feature them. Worth sending in a tip, at least. Android Central – One of the largest Android-focused blogs out there, you can get some good features about your app by submitting it. PocketGamer – Another game-focused app review and ranking site. This one also has a lot of spin-off sections for news, guides, and reviews, so it’s good to get featured. EuroGamer – Another gaming-focused site, only submit your app here if it’s related to gaming in some way, otherwise they probably won’t give you the time of day. Bonus if you’re a European dev. Mac Rumors – Another of the main Mac-focused blogs out there, they don’t cover every app that comes their way, but they’ll be fairly amenable to iOS only apps. Gizmodo – One of the largest mobile-focused sites out there, there’s a lot of content on the site, but they’ve had a bit of a questionable time of it. You can submit your app and see if they’ll review it. Slashdot – News for nerds, you can submit your app here but be aware that they will be quite unforgiving if you give them something terrible. BoingBoing – A pop culture blog that covers a lot of stuff off the beaten path. You can get good coverage if you’re something atypical in some way. Digital Trends – You can get a lot of good coverage for an app here, though you probably want something that’s cutting edge in some way. Ars Technica – You know it, you love it, another high end blog! Submit your app and if it’s great, they’ll give it some coverage. If not, you’ll probably never hear back. Now let’s round out this post with a few other kinds of app view venues. Primarily, YouTube channels. These channels often review apps, so you can get some coverage if you send a copy to the creator. Be sure to check if they have a specific press email or anything first! Nathaniel Reichert – This guy posts weekly videos covering a variety of app-related topics, from app reviews to how to use a mouse and keyboard with yur mobile device and much more. Android Critics – This isn’t a very high-content channel but it does post lists about apps. They aren’t always good reviews – sometimes it’s lists of dangerous apps – but it can be worth submitting. Dave Bennett – Dave is a verified channel where he talks about a lot of different kinds of tech, where apps are just one part of it. iBertz – Another verified channel with over 200K subscribers, he covers an array of different kinds of tech, including the occasional app. Android Authority – The site has its own YouTube channel with three million subscribers. They cover apps as well as Android tech news. Explore Gadgets – Another mobile-focused channel with half a million subscribers. They review apps fairly often. SakiTech – Another mobile channel, this one has half a million subscribers as well. Give it a look and shoot them your app. AppFind – This channel posts weekly videos for your perusal. Some are on hidden features or cool uses of tech, while others review apps. Device Customizer – They only post one video a month on average, but they frequently cover cool apps in lists that do reasonably well. Tech Avenue – A channel that reviews apps and posts top ten lists fairly regularly; worth giving a shot if you have something to contribute. So there you have it; 60 different places you can send your app to maybe get it reviewed or shared in a directory. The post List of 50+ App Directories to Submit Your Mobile App To appeared first on Growtraffic Blog.

Social Media Best Practices for 2019: Insights and Research From Industry Leaders

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore insights and research to reveal best practices for Facebook, LinkedIn, and more in 2019. Our special guest […] The post Social Media Best Practices for 2019: Insights and Research From Industry Leaders appeared first on Social Media Marketing | Social Media Examiner.

Narrative Storytelling: How to Weave Stories Into Your Marketing

Social Media Examiner -

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators […] The post Narrative Storytelling: How to Weave Stories Into Your Marketing appeared first on Social Media Marketing | Social Media Examiner.

We’re Hiring: Director of Marketing

Social Media Examiner -

Social Media Examiner is hiring a Director of Marketing! We are looking for experienced candidates who are willing to work from our home offices in Poway, California. To apply, you must have at least 7 years of experience directing a team of online marketers. Extensive knowledge of email marketing, Facebook advertising, affiliate marketing, social media […] The post We’re Hiring: Director of Marketing appeared first on Social Media Marketing | Social Media Examiner.

10 Social Media Marketing Tools to Improve Your Results

Social Media Examiner -

Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content is nothing without direction. Research and listening tools give you vital information and analysis regarding the best content topics and […] The post 10 Social Media Marketing Tools to Improve Your Results appeared first on Social Media Marketing | Social Media Examiner.

When Marketing Doesn’t Work: The Journey, Season 2, Episode 16

Social Media Examiner -

Ever been in a situation where none of your marketing seems to work? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner faces constant challenges. The marketing department wants to target […] The post When Marketing Doesn’t Work: The Journey, Season 2, Episode 16 appeared first on Social Media Marketing | Social Media Examiner.

Hostway and HOSTING Merge, Creating One of the Largest Global Managed Cloud Services Platforms

My Host News -

DENVER, AND AUSTIN, TEXAS – Hostway and HOSTING today announced the merger of the two organizations, combining to create one of the largest managed cloud services platforms in the world. Both companies are known for secure, compliant managed hybrid cloud solutions and together will have an unmatched set of products and services with the ability to scale for their clients’ growing needs. The combined organization has 14 world-class data centers in five countries across three continents and will be led by Emil Sayegh as CEO and president. Investors Littlejohn & Co., LLC and Pamlico will stay on to equally back the combined entity. “Both Hostway and HOSTING have always had an uncompromising commitment to customer service and an incredible history of pioneering leading-edge solutions into the market. This merger is a natural progression of the two companies’ focus on providing solutions for CIOs and IT leaders to reduce costs, mitigate risks and increase business agility,” said Sayegh. “Our combined strengths benefit all our customers by delivering even more product sets and the scalability to adapt to clients’ changing needs. We will be in a unique position to help customers every step of the way as they make the journey to hybrid cloud environments while protecting them against ever-emerging threats.” “Both Pamlico and Littlejohn came together to back this merger because we believe the combination makes for an undisputed leader in IT transformation solutions for mission critical applications, and provides opportunity to dominate the market,” said Michael Kaplan, Managing Director, Littlejohn & Co. “Collectively the organization is even better positioned to address the top enterprise IT challenges of security, costs, lack of IT resources, governance and multi-cloud complexity. Both Pamlico and Littlejohn are prepared to fully support the company into its next phase of growth,” said Scott Stevens, Partner at Pamlico Capital. HOSTING and Hostway will continue to operate under two separate brands and operational models for a limited period during the interim integration. The company intends to fully merge all functions and operate under a single brand within the next twelve months. About Hostway Services Hostway is the world’s most trusted managed compliant cloud services provider, delivering complex, managed cloud infrastructure solutions for mission-critical software. Its team of engineers in North America, Europe and Asia deliver reliable, secure and scalable managed cloud and hybrid cloud solutions to thousands of customers across eight geographically diverse SSAE 18 and ISAE 3402 data centers around the world – all while ensuring strict compliance, such as PCI, HITRUST, FERPA and HIPAA. At Hostway, every customer interaction is treated as an opportunity to develop a long-term relationship based on trust. Visit Hostway.com for more information. About HOSTING HOSTING delivers secure, compliant managed cloud services and open technologies that empower organizations to transform their businesses and lead their industries. We provide customers with unmatched security, support and compliance expertise across a broad portfolio of solutions including public cloud, private cloud, hybrid IT and dedicated environments. Our mission is simple – to provide the best customer experience for companies running mission-critical applications in the cloud, supported by the industry’s best team. HOSTING set the bar in introducing a complete unified cloud solution on the AWS and Azure cloud platforms. The HOSTING Unified Cloud provides customers with an unprecedented flexibility to develop, run and manage custom applications in the cloud without the burden of vendor lock-in. Visit HOSTING.com and HOSTINGUnifiedCloud.com for more information. About Littlejohn & Co., LLC Littlejohn & Co. is a Greenwich, Connecticut-based investment firm focused on private equity and debt investments primarily in middle market companies. The Firm seeks to build sustainable success for its portfolio companies through a disciplined approach to engineering change. For more information about Littlejohn, visit http://www.littlejohnllc.com. About PAMLICO CAPITAL Pamlico Capital is a private equity firm founded in 1988 that primarily invests in growing middle-market companies in North America. Pamlico Capital seeks control-oriented growth equity investments of up to $125 million alongside founders and proven management teams in its target industries; business & technology services, communications, and healthcare. Since inception, the firm, based in Charlotte, NC, has invested over $3 billion. For additional information, please visit http://www.pamlicocapital.com.

Element Critical Enters Chicago Market Acquiring Two Data Centers in the Suburbs

My Host News -

CHICAGO — Element Critical, a leading provider of data center and IT infrastructure services driven by customer-centric, solutions engineering expertise, today announced the acquisition of two enterprise data centers encompassing 195,000 square feet of data center space in Wood Dale, Illinois, 17 miles west of downtown Chicago and two miles from O’Hare International airport. The facilities cumulatively feature 111,000 square feet of raised floor and up to 15 megawatts of available power capacity to serve the needs of large and midsize enterprise customers across a wide range of businesses verticals, providing solutions to support virtually any client requirement. “Element Critical is building a world-class data center platform and Chicago is the natural next step in our national expansion strategy,” said Ken Parent, Element Critical’s CEO. “We are investing more than $40 million to develop and enhance the Wood Dale facilities to immediately provide customers with strategic, customized, and flexible colocation solutions.” The facilities are tied directly to existing telecommunications and fiber carriers, including fiber routes to the Chicago Mercantile Exchange and East Cermak. Element Critical’s engineering and operations team has staff at both sites on a 24x7x365 basis, with expertise spanning facilities and IT infrastructure. Element Critical supports its customers diverse compliance requirements by performing self-maintained annual audits such as ISO/IEC 27001, SOC Type 1 and Type 2, and PCI, representing a core value of the company. Element Critical also provides comprehensive support of customer-specific audit processes, affirming its commitment to meet the highest standards for compliance and security. Element Critical’s data centers are highly secure, compliant operational platforms serving some of the world’s largest companies and government agencies, including several Fortune 100 businesses who rely on Element Critical to provide the data center and IT infrastructure solutions underpinning the support of sensitive mission-critical operations. With this acquisition, Element Critical now operates four data centers in three geographically dispersed markets encompassing nearly 500,000 square feet of data center space. With additional data centers in Silicon Valley and Northern Virginia, Element Critical intends to continue to acquire properties in key primary and secondary markets in the U.S. About Element Critical Element Critical owns and operates data centers in Silicon Valley, Chicago, and Northern Virginia. Our Tier III hybrid IT ready facilities are carrier-neutral, network-rich, concurrently maintainable and available in a variety of deployment sizes and densities. Element Critical cares as much about the people we serve as the servers we house. We offer a data center experience that brings solutions engineering and customer service out of the shadows and into the spotlight.

DreamHost Signs in Support of Principles in Sir Tim Berners-Lee’s ‘Contract for the Web’

My Host News -

LOS ANGELES, CA – DreamHost®, a global leader in web hosting and Managed WordPress services, is pleased to announce its commitment to the principles outlined in a “Contract for the Web” created by the inventor of the world wide web, Sir Tim Berners-Lee. The full text of the contract, designed to hold governments, companies, and citizens of the world to keeping the internet accessible and safe to all while minimizing misinformation and human indignity, is slated to be complete in May 2019. By that time fully half of the world’s population is expected to have access to the internet. Berners-Lee and his World Wide Web Foundation are currently asking governments, companies, and individuals to commit to the contracts’ outlined principles. “When we first learned of the ‘Contract for the Web,’ signing on in support of its principles was imperative,” said Brett Dunst, DreamHost’s vice president of corporate communications. “These principles represent views and practices that have been ingrained in DreamHost’s culture since our earliest days. DreamHost has always been passionate about an Open Web that values safety, privacy, and accessibility — that’s what this contract is fighting for.” Joining entities like Google, Facebook, and Cloudflare, DreamHost is one of the first in the Managed WordPress world to sign on in support of the “Contract for the Web’s” principles. In the future, Berners-Lee and his World Wide Web Foundation are hopeful that the contract’s principles could eventually be adopted by the United Nations or the G7. The contract is sponsored and promoted as a part of the Foundation’s “For the Web” campaign. “Supporting a free and open web just makes sense. Something as powerful as the web requires constant protection, and this contract represents a strong step in that direction. Providing affordable access, respect for personal information, and embracing empowering technologies…these are not unreasonable or difficult things to offer. These principles ensure that the web will continue to work for humanity, not against it,” said Dunst. “The internet is our present and our future, and DreamHost will always do its part in ensuring it’s open and safe for all users.” The principles can be found on https://contractfortheweb.org/ where internet users are being encouraged to sign on behalf of themselves and their businesses. About DreamHost DreamHost is a premier Managed WordPress hosting provider, giving over 400,000 businesses, developers and content creators worldwide the tools they need to own their digital presence. Powered by a strong team of industry experts with nearly two decades of advanced web experience, DreamHost is a leader in Managed WordPress hosting. Supporting the open source community with dedicated resources and top-tier talent, DreamHost believes in the power of the Open Web and the people that make it happen. Founded in 1997, DreamHost has offices in Los Angeles and Orange County, California and in Portland, Oregon.

Vantage Data Centers Expands to Phoenix Market with 50-acre Land Purchase; Plans to Build 160MW Campus

My Host News -

SANTA CLARA, CA — Vantage Data Centers, a leading provider of data centers in support of business and mission-critical applications, today announced that it has acquired 50 acres of land in the Greater Phoenix area to build a mega-scale data center campus. Phoenix represents the company’s sixth data center market, up from two markets 12 months ago, following its expansion into Northern Virginia and recently announced expansion into Montreal and Quebec City through the pending 4Degrees Colocation acquisition. The Phoenix campus will total 160MW of critical load and more than 1 million square feet once fully developed. It will be the largest of Vantage’s seven current and planned campuses when complete. The site, located just outside of Phoenix in the city of Goodyear, will be home to three data centers. This expansion will offer Vantage’s current and future customers premium wholesale data center space in a high-growth Tier I market, driven by demand from hyperscale and cloud providers, as well as technology, e-commerce and enterprise companies. “We continue to strategically expand Vantage’s footprint based on customer and market demands,” said Sureel Choksi, president and CEO of Vantage Data Centers. “This newest development in the southwest is an ideal location for our customers due to its tax incentives, low power costs and rich connectivity. Our strong sales pipeline is a testament that customers are attracted to our high-quality data centers with a focus on sustainable development and operational excellence.” Design and entitlements are underway with construction expected to begin in early 2019. The first building will total 32MW of critical load and is anticipated to be online in early 2020. “We are excited Vantage chose Goodyear for its largest data center campus to date,” said Goodyear’s Mayor, Georgia Lord. “This innovative company leads the way in energy-efficient data centers, and they are changing the landscape of the West Valley to a forward-thinking focus. We welcome them to our growing cluster of technology-based businesses and foresee a great partnership emerging.” About Vantage Data Centers Vantage Data Centers is a leading North American wholesale data center provider in six strategic markets: Silicon Valley; Northern Virginia; Phoenix; Quincy, Washington; Montreal and Quebec City, Canada. Vantage has nine operational facilities totaling 92MW of capacity and five additional facilities currently under development totaling 103MW. The company provides highly scalable, flexible and efficient data center solutions to hyperscale, cloud and enterprise customers, offering unique value through its commitment to exceptional customer service and sustainability. For more information, visit www.vantagedatacenters.com

LayerStack Expands Global Offering with New Data Center Location in Los Angeles

My Host News -

Hong Kong – LayerStack, the fast-growing cloud infrastructure provider, today announced the launch of a new data center in Los Angeles, United States (LA-01). LA-01 marks LayerStack’s first facility in the United States, strengthens the company’s commitment to expanding footprint around the world and making cloud services accessible to everyone and everywhere. Los Angeles will be LayerStack’s 4th region globally, following Hong Kong, Singapore, and Japan. Los Angeles is a large market for cloud services that are predicted to have significant growth over the coming years. Starting today, American-based business and global companies with customers in America can build their business and run their applications within the LayerStack cloud infrastructure, enabling them to scale rapidly and expand their geographic reach in minutes. The opening of the new data center is in accordance with LayerStack’s global expansion plans. LayerStack has reinvesting its profits to provide the highest performing cloud infrastructure available from 5 zones across 4 geographic regions globally. Along with the new region, LayerStack has also worked to build a CN2 GIA connection to China by improving its network resiliency, capacity and reducing the latency, which facilitates the customers’ e-commerce business between China and the US. The Los Angeles data center will feature LayerStack’s latest servers and network architecture. It enables the company to meet the increasing demand for secure and scalable cloud computing services. It also ensures American organizations from startups to enterprise will have the infrastructure in their country to leverage LayerStack technologies for different workloads such as big data analytics, software development, database, Internet of Things (IoT), artificial intelligence, machine learning, mobile applications, and more to drive innovation. About LayerStack Limited LayerStack brings innovative cloud solutions to market that help IT specialists to effectively solve their persistent challenges. LayerStack is committed to maintain a simple, scalable and stable cloud environment with the aim of providing multiple solutions for the cloud deployment. The company is headquartered in Hong Kong, with multiple datacenters in Hong Kong, Singapore and Japan.

How to Track Social ROI for a Local Business

Social Media Examiner -

Do you use social media to market a local business? Wondering how to measure the effectiveness of your online efforts? In this article, you’ll learn how to track and report on organic and paid social media marketing for a brick-and-mortar business. 4 Social Media Goals for Local Businesses While retail marketers are still engaging in […] The post How to Track Social ROI for a Local Business appeared first on Social Media Marketing | Social Media Examiner.

How to Use YouTube Stories: What Marketers Need to Know

Social Media Examiner -

You’re familiar with Instagram Stories, but have you tried YouTube Stories? YouTube is very different than Instagram and requires a different approach. In this article, you’ll discover how to set up and deliver stories on YouTube. What Are YouTube Stories? First appearing early in 2018 under the name of YouTube Reels, YouTube Stories are similar […] The post How to Use YouTube Stories: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Use Quizzes in Facebook Lead Ads

Social Media Examiner -

Want more engagement for your Facebook lead ads? Have you tried adding a quiz? In this article, you’ll learn how to add a social media quiz to your Facebook ads. Why Use a Quiz in Your Facebook Lead Ads? Facebook lead ads let you run lead generation campaigns directly on the platform and easily capture […] The post How to Use Quizzes in Facebook Lead Ads appeared first on Social Media Marketing | Social Media Examiner.

Why You Should Understand Google’s 2018 Updates – Here’s Why #196

Stone Temple Consulting Blog -

Google’s updates to its search algorithms can sometimes seem like a card game where the rules change with each hand. Is there a rhyme or reason behind their changes? In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares some interesting observations about the major search updates of 2018 and his thoughts on what they tell us about what matters to Google now.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources How Google’s March, April and August Updates Might Fit Together See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, for some sites in 2018, their Google rankings were a real roller coaster ride. Eric: That’s a good description, Mark, because in many cases the site’s organic search traffic really did look like a roller coaster ride. They either had a steep drop in the spring with a sudden climb in the late summer, or in fact, some sites did exactly the opposite. Mark: So, what do you think accounts for the sites that lost a lot of ground early in the year but then regained it a few months later? Eric: Of course, we can only speculate. But I detected some interesting patterns that might tell us something about how Google balances some probable ranking factors. 2018 Major Google Search Updates Mark: Okay. Let’s start with a quick review of the major Google updates to help us understand those patterns. Eric: The first major stir in the Google search world in 2018 came from Google-confirmed updates in March and April. The general consensus of search experts, based on some Google statements and their own observations, was that these updates had to do with how Google determines the relevance of a site to a given query. Mark: But you had some additional observations, right? Eric: Right. Most of the attention was focused on sites that lost significant traffic in March and April. I noticed some sites that actually gained quite a bit of traffic and I saw what those sites had in common. Mark: And what was that? Eric: Primarily that they had not only relevant content, but they covered the topics very comprehensively with lots of content exploring each topic both broadly and deeply. Mark: Interesting. Now let’s turn to that August update. Eric: There was far less consensus among the search experts and pundits about what the August update was targeting. Some said mostly health-related sites, which is why it ended up being dubbed “the medic update”. Others said it had to do with what Google calls E-A-T for content quality, by which they mean expertise, authority and trustworthiness. Still others claimed it was about matching user intent or even about basic SEO fundamentals. Mark: It’s beginning to sound like that old proverb about the four blind men describing an elephant according to the part right in front of them. Eric: It does. But once again, I concentrated my investigation on a set of high traffic commercial sites that lost a lot of traffic in the spring, but then recovered it substantially in August. Mark: What did you see when you looked at those sites? Eric: First, in all of the cases I looked at, the site seemed to deserve the hit they took from the spring updates. Mark: Why? Eric: Because they all have one thing in common: a lack of good in-depth content on their e-commerce pages. Mark: Then why did they recover in August? I mean, it’s unlikely they could have remedied that in a few months, given the amount of content they would have had to produce. Eric: My speculation is that Google realized that they had to bring these sites back up in search because of the amount of authority they carry as brands in the marketplace. Mark: Why would Google feel a need to do that? Eric: Because the primary goal of Google Search–something essential to their business model–is that users feel satisfied by the results they get. And consumers want to see the brands they know and trust, so if Google devalues them, even if they deserve it from a quality and relevant standpoint, it’s like Google shooting its own self in the foot, because users want the brands they want, even if the content isn’t quite as good. There is evidence that Google may rank brands consumers want to see even if they're content is subpar. Click To Tweet Mark: What can we learn from that? Eric: First of all, I’m not saying that brand authority is all that mattered in the updates of 2018. Certainly not the case. As always, there were many factors in play. Certainly, sites should continue to work hard at the other things mentioned by trusted search experts, such as the quality of their content, the depth and breadth of their coverage on key topics and all the fundamentals of sound technical SEO. But I think we also have more evidence of something I have believed in and talked about for a long time: the authority and reputation of your brand in the marketplace still matters to Google. Therefore, it’s really important to work hard to earn good links, positive brand mentions online, and to develop a superior user experience on your site. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

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