Industry Blogs

How to Create an Instagram Content Strategy With User-Generated Content

Social Media Examiner -

Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy. Why Include User-Generated Content in Your Instagram Marketing? Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide […] The post How to Create an Instagram Content Strategy With User-Generated Content appeared first on Social Media Marketing | Social Media Examiner.

How to Create a YouTube Sales Funnel

Social Media Examiner -

Want more customers from YouTube? Wondering what types of YouTube videos you need to make? In this article, you’ll discover different types of videos to create for a YouTube sales funnel. How to Use Video in a YouTube Sales Funnel Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s […] The post How to Create a YouTube Sales Funnel appeared first on Social Media Marketing | Social Media Examiner.

How to Analyze Your Facebook Ad Performance: 9 Ways

Social Media Examiner -

Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns. #1: Assess Awareness When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. […] The post How to Analyze Your Facebook Ad Performance: 9 Ways appeared first on Social Media Marketing | Social Media Examiner.

Instagram Launches IGTV Series Tools: What Marketers Need to Know

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also […] The post Instagram Launches IGTV Series Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

How to Ensure People Watch Your YouTube Videos

Social Media Examiner -

Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson on the Social Media Marketing Podcast. Brian is a YouTube expert who helps people amplify their message with the power of […] The post How to Ensure People Watch Your YouTube Videos appeared first on Social Media Marketing | Social Media Examiner.

Tier.Net Launches 1270v6 Dedicated Server

My Host News -

MELBOURNE, FLORIDA: Tier.Net today announced the launch of an Intel 1270v6 hosting package into its dedicated server lineup aimed at giving small business owners a powerful, yet affordable alternative to higher-end dedicated hosting plans. The 1270v6 Dedicated Server is bundled with 10GigE bandwidth delivering faster page load times than previous budget friendly processors. In addition, clients receive 64GB of RAM and a 500GB SSD primary drive for an added speed boost. DDoS Protection and 24x7x365 support are also included with every 1270v6 Dedicated Server. “It’s no secret that Google is now punishing slower loading websites in favor of faster loading sites. If you are looking for a fast, affordable, and reliable dedicated server,” says John Dundon, Managing Partner of Tier.Net, “our 1270v6 dedicated server delivers. The other nice feature with this server is that it can be upgraded as a company’s needs grow. Additional hard drives and more RAM, for example, can be added at any time. At only $99 per month, this is a great example of how no one does hosting better or gives you more value for your money than Tier.Net. You simply won’t find a more affordable server that delivers this type of performance anywhere.” Features and benefits of the Tier.Net 1270v6 Dedicated Server include: • Faster loading web pages and less power consumption versus older processors • Each 1270v6 includes 20TB of 10GigE bandwidth and full DDos Protection • Best value and performance combination available anywhere • Fast loading 500GB SSD Storage The 1270v6 Dedicated Server Package is now available at $99 per month. For more information on Tier.Net’s 1270v6 Dedicated Server, visit https://tier.net/1270v6. About Tier.Net Tier.Net is an international award-winning web hosting provider operating in multiple state-of-the-art data centers. Tier.Net offers a full suite of hosting and cloud services to deliver first-class service to its customers, ranging from people building their first website to businesses scaling their online presence. For more information about Tier.Net, please visit www.Tier.Net.

How to Use LinkedIn Video to Acquire More Customers

Social Media Examiner -

Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help? In this article, you’ll learn how to create LinkedIn videos that improve your customer acquisition efforts. Why Businesses Should Consider LinkedIn for Customer Acquisition Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the […] The post How to Use LinkedIn Video to Acquire More Customers appeared first on Social Media Marketing | Social Media Examiner.

How to Understand Facebook Group Insights

Social Media Examiner -

Are you a Facebook group admin or manager? Want to learn more about your members and how they engage with your content? In this article, you’ll discover how to find and interpret the valuable metrics in Facebook Group Insights. Why Marketers Should Use Facebook Group Insights and Metrics Facebook has modified its algorithms to make […] The post How to Understand Facebook Group Insights appeared first on Social Media Marketing | Social Media Examiner.

How to Monetize Your Facebook Video With Facebook Ad Breaks

Social Media Examiner -

Do you create video content for Facebook? Wondering how to allow others to advertise during your videos? In this article, you’ll learn how to monetize your Facebook video content with Facebook ad breaks. What Are Facebook Ad Breaks? Facebook ad breaks allow you to monetize your Facebook video content. Ad breaks are short ads (in […] The post How to Monetize Your Facebook Video With Facebook Ad Breaks appeared first on Social Media Marketing | Social Media Examiner.

A Beginner’s Guide to Promoting on Apple Search Ads

Grow Traffic Blog -

As a marketer I’m often found talking about the intricacies of Google’s search algorithm and how to get your website discovered and ranked highly in the search results. What I’m not usually talking about is the other search engines you might encounter when promoting your business. The truth is, while Google dominates the market for web search – with Bing close behind – there are other search engines of equal or greater importance for some businesses. For example, if you’re trying to grow a YouTube channel, knowing the ins and outs of YouTube’s search is crucial. Likewise, there are other search engines you want to use to promote yourself. One such search engine is Apple’s search, which searches through the Apple App Store. This primary concerns people advertising iOS apps, but might also be of value to anyone with a Mac app of any sort, or anything found on iTunes, like podcasts. Enter: Apple Search Ads Rather than rely on organic search here, I’m going to dive right into the paid side of things. Stay tuned; I might put out a post on the organic side later. For now, though, let’s talk about Apple Search Ads. Apple Search Ads are basically promoted app listings that appear when a user searches the Apple App Store. Since people aren’t usually searching the app store for no reason, these ads can be very potent. Think about it; the kinds of people searching the App Store are most likely looking for something specific. If they aren’t looking for an app by name, they’re looking for something to solve a problem. If you can show them your app at just the right time, you can get them to purchase it, or download it and potentially upgrade later, or make in-app purchases down the road. Discovery is the key, and it’s almost essential for any modern iOS developer to set aside a budget for Apple Search Ads. Limitations on Apple Search Ads Apple Search Ads are not without their drawbacks. For one thing, they only appear in the Apple App Store search results page. They do not appear on related searches, through third party listings, or other locations. Another key restriction is that the Apple Search Ad format is solely about promoting iOS apps. If you have a non-iOS app for Mac, or you have a website you want to promote, you can’t do it through this ad format. You’ll be better off paying for ads in other venues for that kind of exposure. Apple Search Ads are also a relatively new product. They were released in 2016 for a North American user base, and expanded to the UK, Australia, and New Zealand in 2017. As such, they aren’t the most refined ads system, and they might not function precisely how you expect them to function if you’re an experienced marketer. Apple Search Ads are only available to Apple IDs that have a valid email address attached to them. Phone number only accounts are not eligible. Additionally, Apple Search Ads are only available in specific countries. You can see the full list of countries here. Benefits of Apple Search Ads At the same time, Apple Search Ads have a number of tangible benefits. First and foremost among them is the extremely narrow audience. Apple Search Ads are 100% targeted to people searching the Apple App Store for something, which is a relatively small segment of the population. However, they are all already basically pre-qualified leads. Everyone searching the app store – more or less – is going to have an iOS device and is going to be looking for something to install on that device. Now, that’s not 100% of the audience. I’ve known people who don’t have Apple devices who still search the App Store for one reason or another. They might be writers gathering information for articles, or they might be Android users looking to see if their favorite apps have analogues, or what have you. As with any ads system, you’re going to have some level of audience that isn’t engaged with their search. That said, the Apple App Store audience is actually a very good audience to target. Studies have shown that iOS users tend to spend more on apps and on in-app purchases than an Android audience. Convinced? If you have an iOS app and you want to promote it to an audience to get more sales or more in-app purchases, this is one of the best ads systems you can use. Two Types of Apple Search Ads Unlike most ads systems, where all of the features are available to you as long as you know how to use them, Apple Search Ads has two different levels of access: Basic and Advanced. Apple Search Ads Basic is, well, the basic version of Apple Search Ads. It’s meant for beginners, small studios, and people who don’t have a huge budget to spend on advertising. Small and mid-sized businesses, individuals, and other small entities should use this package. Basic is a simple platform with minimal management required. It’s simple to set up and get running in a minimal amount of time. You pay per app install, and you set the target cost per install you want to reach. Apple has some level of intelligent automation to create and manage these ads for you, to maximize your chances of success. Additionally, all new accounts with Apple Search Ads Basic start with a free $100 in ads credit, so you can do a trial run and see how it works without risking your own money. So what’s the downside? Basic does not have any sort of keyword or audience targeting options you can control. It’s all reliant on Apple’s automation, which means you can’t use any clever tricks to get ahead of your competition. You’re also limited in the number of apps you can promote on one account. That limit is relatively high, though: it’s 50 apps on one account. You’re also limited to just the Attribution API and not additional data or management API access. Perhaps the single biggest limitation for some mid-sized businesses is the budget restriction. Basic restricts you to a maximum of $10,000 per month per app. If you need to spend a higher budget than that, you will have to use Advanced. Apple Search Ads Advanced is the more advanced version of Apple Search Ads. It has some additional features, but isn’t quite as user-friendly as the Basic version. It’s a bit more like a traditional ad network. It’s more complex and more time-consuming to manage, because much of the automation present in Basic is missing from Advanced in favor of more user control. Advanced adds the ability to refine and target your ads based on search match, keywords you specify, some customer data such as users of your other apps or existing customers, some demographic information like gender and age range, device information (like iPad versus iPhone), and location data. The Advanced ads version also gives you greater access to the data APIs, which can be relevant if you’re an agency or if you’re a huge business and want to manage bulk ads more easily. Advanced removes limitations from Basic: you do not have an app limit or a budget limit. However, it also removes the new account credit, so you don’t get that free $100. I suppose if you’re planning to be spending well over $10,000 per app per month, though, a one-time $100 doesn’t mean much. Which version should you use? I recommend always going for Basic if you can, unless you’re in an extremely competitive niche and need the edge that advanced targeting will give you, or if you’re intending to advertise with a much higher budget, or if you have a wide variety of apps to advertise. So basically, Agencies and large businesses should use Advanced, while everyone else can probably make do with Basic. Setting Up an Apple Search Ads Account If you’re convinced and you want to start advertising with Apple Search Ads, it’s a surprisingly easy process. The first thing you need to do is make sure you’re eligible: Make sure your Apple ID has a valid and accurate email address attached to it. Phone number only accounts are not eligible. Make sure you have an iOS app already uploaded to the app store. You cannot sign up for Search Ads without already having an app available to advertise. Make sure you’re in one of the countries where you’re allowed to access the Apple Search Ads system. The list of countries is here. Make sure that you’re in compliance with the Apple Ad Content Policies. This is mostly the usual stuff: no trademark violations, no misleading apps, no illegal content, no adult content, nothing discriminatory, and so on. Read it over and make sure you don’t violate any of the terms. Additionally, some regions may have specific restrictions that are not applicable to all regions. For example, gambling content is illegal in Italy, so if you’re based in Italy, you can’t advertise your casino app. Alcohol-related content can only be advertised to users above the requisite age and in countries that don’t restrict it. You know, those kinds of restrictions. Once you have made sure you are eligible to sign up for Apple Search Ads, you will want to visit their homepage, here. Simply click that link. On hat page, click the Get Started, which will scroll you down to the descriptions of both Basic and Advanced. I’m assuming you’re going to be using Basic – since most people should – so click Start under the Basic section. Note: You can actually sign up for and use both Basic and Advanced at the same time. I’m not really sure why you would want to do this, but Apple allows it. Once you have clicked the Start button, you will need to sign in with your Apple ID. If you don’t have one, you’ll need to create one, though I’m not really sure how you got the iOS Dev Kit or uploaded an iOS app for sale if you don’t have an Apple ID. Note that the Apple ID you choose needs to be the one that is connected to your App Store Connect account. You will need to choose your App Store Connect account and link them up later if you haven’t already. Apple will ask you to choose your preferred language and date/time format, so make those selections. Next, you will need to fill out your basic information. This includes your account name, your country or region, your time zone, your preferred currency, and your primary contact information. Fill this out and submit. Accept the Apple Search Ads Terms of Service, which you can read here if you desire. Next, you will need to fill out the relevant business information necessary to run ads. This is mostly just your tax information. Finally, choose your contact preference and then click “create account” to get your account started. Once your account is configured, you will need to add a credit card to your profile. This is required to start running ads, because you need to be able to pay for them. Billing occurs every $500 spent or every 7 days, whichever comes first. Using the Apple Search Ads Program Once you have your account set up and linked to your Apple ID and App Store Connect accounts, you should be able to start running ads. If you’re having trouble, make sure your account is set up as either a Legal Account Holder, App Manager, Admin, or Marketer. These are similar to Facebook Page Roles within the Apple system. To promote an app, simply choose the app you want to promote from your apps list. Once chosen, select the countries and regions you want to promote in. Add in your monthly budget, up to a maximum of $10,000 per month per app. Decide on your maximum cost per install and plug it in. Once you have all of this information submitted, Apple will start running ads for you. Once the ads are running, you can check reports at any time, change your budget at any time, and cancel ads at any time. The post A Beginner’s Guide to Promoting on Apple Search Ads appeared first on Growtraffic Blog.

FindMyHost Releases November 2019 Editors’ Choice Awards

My Host News -

OKLAHOMA CITY, OK – Web Hosting Directory and Review site www.FindMyHost.com released the November Editor’s Choice Awards for 2019 today. Web Hosting companies strive to provide their customers with the very best service and support. We want to take the opportunity to acknowledge the hosts per category who have excelled in their field. The FindMyHost Editors’ Choice Awards are chosen based on Editor and Consumer Reviews. Customers who wish to submit positive reviews for the current or past Web Host are free to do so by visiting the customer review section of FindMyHost.com.  By doing so, you nominate your web host for next months Editor’s Choice awards. We would like to congratulate all the web hosts who participated and in particular the following who received top honors in their field: Dedicated Servers RivalHost   Visit RivalHost.com  View Report Card Business Hosting ServerWala   Visit ServerWala.org  View Report Card SSD Hosting ioZOOM.com   Visit ioZOOM.com  View Report Card VPS QualityHostOnline   Visit QualityHostOnline  View Report Card Secure Hosting KnownSRV.com   Visit KnownSRV.com  View Report Card Cloud Hosting GlowHost.com   Visit GlowHost.com  View Report Card Enterprise Hosting KVCHosting.net   Visit KVCHosting.net  View Report Card Shared Hosting ProVistaTech.com   Visit ProVistaTech.com  View Report Card Cloud Servers BudgetVM.com   Visit BudgetVM.com  View Report Card Managed Hosting XLHost.com   Visit XLHost.com  View Report Card Budget Hosting VPSFX.com   Visit VPSFX.com  View Report Card Website Monitoring UptimeSpy.com   Visit UptimeSpy.com  View Report Card Blog Hosting Innovative Hosting   Visit InnovativeHosting  View Report Card cPanel Hosting MightWeb.net   Visit MightWeb.net  View Report Card About FindMyHost FindMyHost, Inc. is an online magazine that provides editor reviews, consumer hosting news, interviews discussion forums and more. FindMyHost.com was established in January 2001 to protect web host consumers and web developers from making the wrong choice when choosing a web host. FindMyHost.com showcases a selection of web hosting companies who have undergone their approved host program testing and provides reviews from customers. FindMyHost’s extensive website can be found at www.FindMyHost.com.

Instagram Stories Branding: Marketing That Benefits Your Business

Social Media Examiner -

Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman on the Social Media Marketing Podcast. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course […] The post Instagram Stories Branding: Marketing That Benefits Your Business appeared first on Social Media Marketing | Social Media Examiner.

Why You Should Upgrade to a Dedicated Server

My Host News -

Is it time to upgrade to a dedicated server? If you are like many online business owners, you started out using a shared web hosting plan because it was convenient and more cost effective. Over time, however, a hosting upgrade becomes crucial for the continued success of your site performance. The following examines available hosting levels, as well as looks at several signs you need to upgrade your current host and the top 5 advantages associated with upgrading. Finally, you will find our recommendations for the best companies and their dedicated server offerings. Levels/ Types of Web Hosting First, it’s important to understand that the purpose of a web host is to act as a storage center for your website. As a general rule, there are 4 types of web hosting when it comes to business websites, which differ in their storage capacity, server speed, reliability, control, and amount of technical knowledge you will need to use it. The 4 types of web hosting are: Shared: When you opt for shared hosting, you are sharing both a physical server and software applications with other websites. While this is an affordable option that requires minimal technical knowledge, the fact that there may be thousands of other sites on the server means that your site usually runs slower and can’t handle excess traffic. Virtual Private Server (VPS): Similar to a shared hosting plan, VPS hosting usually ensures there are fewer sites per server. Dedicated Servers: A dedicated server means that your website has the web server entirely to itself, which improves performance and security and allows for admin or root access. Although it is a more expensive option than the previous two, this becomes an ideal option as your website expands and grows. Cloud Hosting: Cloud hosting refers to a team of servers that band together to host a group of websites you are responsible for. The servers work as a team to manage traffic spikes or high overall traffic, but don’t provide the root access needed to alter server settings and install some types of software. Is it Time to Upgrade? Determining whether or not it is time to upgrade to a dedicated server is actually very easy. Here are the most common indications that it is time for you to upgrade. Poor website performance: This includes a slow website (increased loading time for a page) and/ or one that frequently goes offline or gives visitors an error sign. Increased number of visitors: It is usually suggested that you strongly consider upgrading if you regularly get 100 or more visitors a day. A dedicated server has the ability to handle thousands of visitors every day. Multiple websites: If you manage more than one website, a shared host is highly unlikely to be able to accommodate the amount of traffic they all receive together. Planning an expansion: If you are getting ready to expand your website, use more intensive applications, and/ or host downloadable content and videos, it is time to upgrade. Failure to do is almost certain to interfere with your website’s overall performance. The Advantages of Upgrading to a Dedicated Server There are numerous benefits associated with upgrading to a dedicate server, so we’ll just discuss the top five below. Your site will not only be more reliable, but it will also experience a huge improvement in performance. When you opt for a dedicated server, you never have to worry about sharing your resources. As a result, you can expect:Guaranteed server uptime, which ensures that your website will almost, if not always, be available. Increased speed because you don’t have to deal with other site’s clogging up the server’s RAM and CPU. You will have complete control of hosting/ server resources. With no other sites using the server, you have complete control over resource distribution. You will have the ability to use intensive applications. It’s entirely up to you to decide what programs, applications, and scrips are run on the server. You will have the ability to customize. As the only site on the server, you can not only choose programs and software, but also configure disk space, CPU, and RAM. In addition, you will find it much easier to get additional space as your website expands and grows. Your site will be more secure. Upgrading to a dedicated provider guarantees that you are not sharing space with a possible spammer or a malicious website. It is also known for offering one of the highest levels of security against adware and malware. This is especially important if you handle with sensitive information. After all, merchants that accept credit cards online are required to be PCI DSS (Payment Card Industry Data Security Standard) compliant. Shared hosting is not PCI DSS compliant. Our Recommendations When you decide that it is time to upgrade to a dedicated server, you may find yourself overwhelmed by all the options available. To make things easier for you, we have compiled this short list of the best companies and their dedicated server offerings. XLHost: XLHost has 16+ different plans to choose from, ranging from 16 GB to 64 GB RAM. All setup is free and will be done within 24 hours of receiving your payment. They also offer 24/7/365 technical support. ServerWala: ServerWala 75 geographically located data centers to choose from.  Servers can be fully customized to accommodate your needs, from one hard drive to 100 hard drives, 8GB RAM to 1000GB RAM.  All deployed within 4hrs. BudgetVM: BudgetVM 84+ server options to choose from, starting at $80.88/mo.  Choose from data center locations with fast deployments.  Included with each server is DDoS Protection for ultimal security. GlowHost: GlowHost fully managed dedicated servers from 25+ different data center locations.  All servers receive 24/7 support with a 20min SLA on response, free migrations and uptime monitoring and are connected with a gigabit uplink for blazing fast speeds. MightWeb: MightWeb Tier 3 Chicago data center with 8 Intel & Dual servers ready to customize. All servers include DDoS mitigation protection, IPMI access, 24×7 support and 99.9% uptime SLA. RivalHost: Rival Host globally connect your server to customers , choose from 10 premium built servers (fully customizable) in 11 geographically located data centers.  All servers include 24/7 support, premium bandwidth, 99.9% uptime guarantee and 3Gbps of detect & mitigate DDoS protection.

How to Advertise on TikTok

Social Media Examiner -

Is your business using TikTok? Wondering how to advertise on TikTok? In this article, you’ll learn how to create TikTok ads to promote your products or services. Are TikTok Ads Right for Your Business? With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter […] The post How to Advertise on TikTok appeared first on Social Media Marketing | Social Media Examiner.

4 Ways to Improve Your Instagram Stories Organic Reach

Social Media Examiner -

Want more organic reach for your Instagram stories? Wondering how to create Instagram stories people will watch? In this article, you’ll find four ways to keep more eyes on your Instagram stories, without using ads. How the Instagram Stories Algorithm Works The Instagram algorithm determines the number of followers who see your stories. The algorithm tries […] The post 4 Ways to Improve Your Instagram Stories Organic Reach appeared first on Social Media Marketing | Social Media Examiner.

Facebook Power 5 Ad Tools: What Marketers Need to Know

Social Media Examiner -

Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help? In this article, you’ll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time. What Are the Facebook Power 5 Tools? Facebook launched its new Power 5 tools […] The post Facebook Power 5 Ad Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

Facebook Page Verification: What Marketers Need to Know

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes to verification badges, scheduling, and organic impressions for Facebook pages […] The post Facebook Page Verification: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

12 Eligibility Criteria to Check Before Applying to AdSense

Grow Traffic Blog -

Google’s AdSense program is a fantastic way to make some pocket change from a mid-sized site, but there are a lot of possible pitfalls. In addition to needing an appropriate level of traffic to actually make real money, you need to make sure you’re meeting all of the eligibility requirements. Google only has a few specific, real eligibility requirements for AdSense. I’ll list them here, but what I’m more concerned about are the “unofficial” eligibility requirements, the ones that don’t necessarily bar you from the program, but make profiting from the program possible. Google’s Official AdSense Eligibility Requirements First, let’s start with the official requirements. You can find these on Google’s help center here, though some of the information will be scattered around on other pages and may be trickier to track down. That’s why you have me to do the legwork for you, eh? 1. You Must Be Over 18 Years of Age This is a very simple one. According to Google’s terms and conditions, which pretty much no one has ever read in the history of the planet, in order to be eligible to use AdSense, you need to be over the age of 18. This is annoying for those precocious 16 year olds who make a hit site and have no way to monetize it, I guess? Frankly, if you’re creating a site good enough to be worth monetizing, you can use your parents’ information to register the account until you age up enough to get one of your own. This won’t be an issue for the majority of you reading this, so I’m not going to write much more about it. Just get older! 2. You Must Own and Control Your Site In general you have to at least have control over the content on your site. If you publish content that isn’t yours, you’ll be in violation of the Google terms of service and possibly of copyright violations. There are some exceptions to this. For example, if you’re a site that has syndication rights to re-publish content from select other sources, you can still monetize that content. As far as “control” your site, it primarily means you need access to the source code of your site. AdSense doesn’t work if you can’t add the ad code to the site, right? This, also, has some exceptions. For example, sites like HubPages allow users who write for the site to add their own code and displays ads in rotation between their own and the author’s on that person’s content. Conversely, you can sign up for AdSense for YouTube and monetize a YouTube account without ever having to mess around with code, because it’s already there. 3. Your Site Must Have Unique and Interesting Content This one, and the next one, are locked up in a sub-page called “make sure your site’s pages are ready for AdSense.” Basically it’s another rule about how your site needs to have content worth monetizing. If Google finds your site is just full of thin pages, stolen or scraped content, content that doesn’t make sense, or content that provides no value to a reader, they’re probably going to decline your application. This is some pretty general SEO stuff, to be honest. As long as you’re writing your own content and it’s aimed at something people actually want, you’re probably fine. The bar is pretty low. This is mostly just meant to cut out the spam sites, PBNs, content thieves, and other such sites. 4. Your Site Must Have Clear Navigation Navigation is important for users to know their way around your site, and Google needs to have their team review a site, so if that team can’t navigate, you can’t get approval. Here’s what Google says your site should have: A menu or navigation bar that is easily accessible. Elements of your menu bar that are lined up correctly. Text on your bar that is easy to read. Elements, drop-downs, and links that all work properly. Google doesn’t enforce the “standard” web design you see everywhere these days, of course. You can use a sidebar, an inverted sidebar, or even footers that hover for your navigation if you really want, so long as it’s clear and functional. Users might not like it, though. Also, keep in mind that this, like most Google policies, applies to both desktop and mobile versions of the site. 5. You Must Not Circulate Fake Traffic This is a big one, perhaps one of the biggest AdSense policies out there, but it’s also not something you can necessarily test or determine prior to getting approval for the program. Rather than causing you to be rejected, it’s more likely to lead to you being banned from the program later. As Google says: “Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.” Google will sample your traffic and your clicks, and if they find indications that you are referring fraudulent clicks or impressions to your AdSense ads, they will not hesitate to ban you. 6. Your Content Must Comply with Google Content Policies Google has a lot of restrictions on the kind of content that can be on a site they monetize. Your site cannot contain things like adult content, pornography, shock content, threats, excessive profanity, hacking content, malware, drug content, weapon sales, and so on. There’s a lot more than what I just wrote here, in fact. You can read the entire section on content policies here. For the most part, it’s “anything obscene, illegal, adult, violent, hateful, or damaging” is not allowed. Make sure your site complies with all of their rules before you apply. 7. You Cannot Circulate Copyrighted Content All content you display on your site, from images to text to videos, needs to be something you are allowed to use or share according to copyright law. For example, your pages should contain blog writing you created yourself, images you created yourself, a logo you paid to have created for you, and other such elements. Conversely, your page should not include content stolen from another page, images plucked from Google image search with no license to use them, or video someone else made that you present as your own. In some cases, you can legally use content you didn’t create. For example, embedding a public social media post or YouTube video – so long as you aren’t claiming you created it when you didn’t – is fine. You may also be expected to add surrounding, unique content to add value. Images you didn’t create can be used so long as you have the license to use them, such as from a stock photo site. Copyright is a huge, tricky body of law, so it’s best to err on the side of caution here. 8. You Must Use a Supported Language Unfortunately, Google doesn’t support every single language in the world for AdSense. They want to make sure they’re displaying ads that are readable to the people viewing the ads. Your site can be bilingual with content in an unsupported language, so long as the majority of the content on the site is in a supported language. The supported languages as of the time of this writing – you can check here – are: Arabic, Bengali, Bulgarian, Catalan, Chinese (Both simplified and traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (both traditional and Latin American), Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, and Vietnamese. Note that some of those languages are supported for AdSense display ads, but are not supported in the AdSense dashboard. Additionally, Google may introduce support for other languages at any time. 9. Your Site Must Not Have an Abusive Experience A site with an “abusive experience” is a site with a defined set of manipulative, harmful, false, or misleading practices that Google bans. These are: Page elements that resemble chat apps, system warnings, or other dialogue boxes the user would want to click on. Areas of the page that are clickable when nothing indicates they should be. Misleading buttons, such as a “next page” arrow that leads to a landing page instead. Scripts that manipulate browser history to prevent using the “back” button. Anything using social engineering or phishing to steal information. Elements that make it look like the user is clicking to manipulate a user into clicking. Malware of any sort present on the site. Basically, anything that makes a page look like it’s trying to scam users, steal information, deliver malware, or otherwise commit some kind of fraud is banned. Unofficial AdSense Eligibility Requirements The last few requirements are not stated anywhere in Google’s documentation, but they can be a reason why your site is rejected when you apply, or they may be a reason why you got accepted but aren’t getting much of anything out of the program. It’s a good idea to check off these boxes before you try to apply, to have the best experience possible. 10. You Should Have Technical Pages Google doesn’t really say this anywhere, but a page is much more likely to be rejected from the program if it doesn’t have technical pages that establish trust in a brand. Technical pages, in this case, are the Three Big Pages: the Privacy Policy page, the About Us page, and the Contact Us page. Now, these don’t necessarily all need to be separate pages. It’s usually a good idea to separate the privacy policy into another page if it’s complex, but a simple “we don’t harvest any information” disclosure is enough in some cases. Likewise, an About Us and a Contact page are often the same page. The presence of an About page helps users trust that you are who you claim to be, and that there’s some level of legitimacy behind your brand. Likewise, a contact page with information like an address and phone number makes you more trustworthy than a brand that can’t be contacted. 11. Your Site Should Be At Least Six Months Old This is another “unwritten” policy that’s not really a policy, but can affect large numbers of applicants. Basically, when AdSense first started out, it was easy to apply and get approval. Eventually, Google realized they had a problem with tons of new, low quality sites that were eating up money in bulk, so they started raising their standards. Pretty much every rule above is something they’ve encountered and had to ban. One way Google has prevented some level of abuse on their site is by restricting who can be approved. Specifically, if a page is younger than six months old – such as if you just created your site last week – you may find it harder to get approval. This is not applicable all the time. If you’ve owned successful sites in the past, Google may allow a brand new domain. Additionally, this rule may not apply to the United States and other primarily English countries. Why not? A brand new site likely has very little traffic, which means it’s going to make very little money. Trying to create new sites, monetize them quickly, and dump them when they’re banned won’t get anyone much money to live on in the USA. On the other hand, in a country like Bangladesh or Pakistan, where the cost of living is much lower, this kind of abuse might be much more lucrative. Thus, Google tends to have a waiting period for new sites based in such areas. 12. You Need Sufficient Traffic Google doesn’t necessarily reject a site for not having enough traffic, though they might. If you don’t have enough traffic, though, you won’t be earning enough money to even cash out. How much traffic do you need to make a reasonable amount of money? That’s its own discussion. So there you have it: the typical eligibility requirements for AdSense success. How do they line up with your own experience? The post 12 Eligibility Criteria to Check Before Applying to AdSense appeared first on Growtraffic Blog.

Becoming Indispensable: How to Become Important to Others

Social Media Examiner -

Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner. To share how I’ve grown Social Media Examiner, I recorded a special episode of the Social Media Marketing Podcast. You’ll learn how collaborating with others […] The post Becoming Indispensable: How to Become Important to Others appeared first on Social Media Marketing | Social Media Examiner.

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