Industry Blogs

CyrusOne Moves London Sites to 100% Renewable Energy

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LONDON — CyrusOne (NASDAQ: CONE), a premier global data center REIT, has announced that its London I and London II data centre facilities are now running on a 100% renewable energy tariff, a move which the company says will transfer energy annual usage equivalent to 52,000 households to zero-emissions sources. Comprising a combined 23MW of IT power, both CyrusOne’s London I data centre in Slough and its London II facility in Prologis Park, Stockley, are now served by Hudson Energy, an independent provider of electricity and gas to businesses across the UK. CyrusOne has also confirmed that all new London data centre inventory, including the recently announced 9MW London III facility in Stockley Park, will run off renewable energy. In addition to the reduction in carbon emissions, CyrusOne customers will benefit from reduced unit costs as a result of the highly competitive rates secured through the procurement process and exemptions from the Climate Change Levy. “As large energy users in the UK, the data centre industry is in a strong position to effect change in terms of how green energy is priced and made available,” said Tesh Durvasula, President – Europe, CyrusOne. “Traditionally, green energy tariffs have been priced at a premium, but as more users demand their energy from renewable sources, the rates we can negotiate are decreasing rapidly. We continue to explore ways to maximise the efficiency and resource usage in our data centres so that we can pass those benefits along to our customers.” The move to an all-green energy tariff is the latest in a wave of innovations championed by CyrusOne to deliver highly efficient and sustainable data center infrastructure to its customers globally. More broadly across the company, water conservation has been a significant factor in how CyrusOne designs and builds new data centres. In the US, for example, CyrusOne’s hyperscale, purpose-built data centres use an air-cooled chiller technology with an integrated compressor and condenser that cool the closed loop of water. Filling the pipe with water just a single time is the only water consumption with the permanent water supply provided by a single tanker truck. About CyrusOne CyrusOne (NASDAQ: CONE) is a high-growth real estate investment trust (REIT) specializing in highly reliable enterprise-class, carrier-neutral data center properties. CyrusOne provides mission-critical data center facilities that protect and ensure the continued operation of IT infrastructure for approximately 1,000 customers, including more than 205 Fortune 1000 companies. With a track record of meeting and surpassing the aggressive speed-to-market demands of hyperscale cloud providers, as well as the expanding IT infrastructure requirements of the enterprise, CyrusOne provides the flexibility, reliability, security, and connectivity that foster business growth. CyrusOne offers a tailored, customer service-focused platform and is committed to full transparency in communication, management, and service delivery throughout its more than 45 data centers worldwide. Additional information about CyrusOne can be found at www.CyrusOne.com.

cPanel Joins DigitalOcean Marketplace

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HOUSTON, TEXAS – cPanel, the Hosting Platform of Choice, is excited to be part of a brand new platform to connect developers with the applications they need: DigitalOcean Marketplace. Launched today, this is the first partner-led offering by DigitalOcean, making it easier for companies like cPanel to deliver their solutions to developers on demand. Marketplace presents DigitalOcean customers with a focused ecosystem of partner-built 1-Click Apps — pre-configured software and infrastructure stacks running on DigitalOcean. By listing cPanel & WHM solution on Marketplace, we make it even easier for DigitalOcean to provide its community of 3.5 million developers with the services, components, and tools necessary for modern app development. “DigitalOcean’s highly-performant Developer Cloud, coupled with the power of cPanel & WHM’s automation will help administrators, and developers host the applications their customers want more efficiently than ever before,” said Eric Ellis, cPanel’s Vice President of Customer Experience. “This historic partnership is also a huge step forward for the thousands of developers who work with cPanel & WHM and already use DigitalOcean. We’ve enjoyed using DigitalOcean over the years to benchmark our installers, and can’t wait for our customers to take advantage of it. DigitalOcean’s commitment to the developer community and open source software make them an excellent choice for any cPanel customer.” First released in 1997, cPanel & WHM is the leading web hosting automation software globally. Its ever-growing user base prefers the familiar, feature-full, and simple interface. Coupled with the ease of DigitalOcean 1-Click Apps, this removes the biggest hurdles in managing a server. The 1-Click Apps on Marketplace makes it simple to build your server with cPanel & WHM installed already, allowing users to get straight to work building and maintaining an online presence. While highly technical features like its robust APIs and EasyApache make managing infrastructure simple, features like the Website Builder and WordPress Manager make it easy to for even technical novices to build and manage stunning websites. This Linux-based software allows you to take control of your website files, databases, web directories, and email accounts as well as set up domains in one single interface. Even website owners can handle this software without fuss. About cPanel, L.L.C. Established in 1997 by CEO Nick Koston, cPanel provides one of the Internet infrastructure industry’s most reliable and intuitive web hosting automation software platforms. With its rich feature set and customer first support, the fully-automated hosting platform empowers infrastructure providers and gives customers the ability to administer every facet of their website using simple point-and-click software. Based in Houston, TX, cPanel employs over 220 team members and has customers in more than 70 countries. “cPanel” and “cPanel & WHM” are registered trademarks of cPanel, L.L.C.

Tucows Inc. Acquires Wholesale Domain Registrar Ascio Technologies

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TORONTO – Tucows Inc. (NASDAQ:TCX, TSX:TC), a provider of network access, domain names and other Internet services, announced that it has signed a definitive agreement to acquire wholesale domain name registrar Ascio Technologies from CSC®. The transaction closed yesterday. Tucows will pay $29.44 million and the transaction is expected to be immediately accretive to operating cash flow. The purchase price will be funded through Tucows’ existing credit facility. The acquisition of Ascio adds approximately 1.8 million domains under management and approximately 500 active resellers. The Ascio reseller base fits squarely with Tucows’ core customer profile — ISPs, web hosting companies and website builders serving quality businesses that reward outstanding customer service with long-term loyalty. Ascio also expands Tucows’ product portfolio with one of the most complete offerings of country code TLDs (ccTLDs) and generic TLDs (gTLDs) in the world. Jørgen Christensen, Managing Director of Ascio commented, “This deal is all about focus. We wanted to find a buyer who would focus on our resellers so that CSC can focus on managing brands for the biggest and best companies around the world.” “This acquisition makes perfect sense for Ascio’s resellers, our business and our shareholders,” added David Woroch, Tucows’ Executive Vice President of Domains. “Ascio’s resellers get a customer-focused provider that is investing in its wholesale channel. Tucows gets an excellent business with a deeply experienced team, additional domain products, including more than 50 ccTLDs, and a high-quality customer base that strengthens our European presence. And our shareholders get the benefit of Tucows’ even greater scale and efficiency as the world’s largest wholesale domain registrar.” The contribution from this transaction, based on a partial year and transaction costs, was contemplated in the 2019 guidance provided by Tucows on February 13, 2019. Pre-acquisition, the Ascio business generated approximately $4 million of annual EBITDA. Tucows is required to apply acquisition accounting to the assets and liabilities acquired, including fair valuation of the acquired deferred revenue balance, which will lower the reported Adjusted EBITDA1 contribution in the first approximately one year period following the acquisition. The acquisition is expected to provide synergies over the next 12 to 18 months which, along with the inclusion of full year financial results, is expected to generate an internal rate of return and multiple that are in line with Company benchmarks. About Ascio Ascio Technologies was founded in 1999, and is an accredited domain registrar under the Internet Corporation for Assigned Names and Numbers with approximately 1.8 million domains under management. Ascio is a part of the family of brands under CSC. About CSC CSC is the world’s leading provider of business, legal, tax, and digital brand services to companies around the globe. From keeping businesses in compliance and streamlining operations, to protecting and promoting brands online, CSC uses its expertise and personal approach to help businesses run smoother. CSC is the business behind business. It is the trusted partner for 90% of the Fortune 500®, more than 65% of the Best Global Brands (Interbrand®), nearly 10,000 law firms, and more than 3,000 financial organizations. Headquartered in Wilmington, Delaware, USA, since 1899, CSC has offices throughout the United States, Canada, Europe, and the Asia-Pacific region. CSC is a global company capable of doing business wherever its clients are—and it accomplishes that by employing experts in every business it serves. Learn more at https://www.cscglobal.com. About Tucows Tucows is a provider of network access, domain names and other Internet services. Ting (https://ting.com) delivers mobile phone service and fixed Internet access with outstanding customer support. OpenSRS (http://opensrs.com) and Enom (http://www.enom.com) manage a combined 23 million domain names and millions of value-added services through a global reseller network of over 37,000 web hosts and ISPs. Hover (http://hover.com) makes it easy for individuals and small businesses to manage their domain names and email addresses. More information can be found on Tucows’ corporate website (http://tucows.com).

ScaleMatrix Extends Data Center Capabilities to the EDGE with Acquisition of Instant Data Centers and Elliptical Mobile Solutions Technology

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San Diego, CA – ScaleMatrix, the United States’ leading provider of variable density colocation and hybrid hosting services, and DDC Cabinet Technology, the organization’s product business, which sells the efficient and feature-rich S-Series Dynamic Density Control cabinet platform for a variety of data center uses cases, today announced the acquisition of Instant Data Centers, formerly Elliptical Mobile Solutions, an Arizona based company focused on providing ruggedized micro data centers for the Edge. “Our DDC S-Series cabinets are among the most advanced data center environmental management and cooling platforms in the world today, offering industry-leading efficiency, density, security, and scalability, but we are cognizant of the demands that IoT, 5G, and AI are creating at the Edge ,” said Chris Orlando, ScaleMatrix Co-Founder and CEO. “Across the spectrum of industries, our clients are increasingly requiring that their IT resources to be closer to where the decision processes and data creation is occurring, especially as artificial intelligence continues to gain traction. In November, we debuted a modular configuration of our DDC S-Series cabinets, which allows users to extend enterprise data center capabilities into places where a data center resources are scarce, or where a data center does not even exist. This offer is seeing success in the field, but the demand to place IT workloads in even more challenging environments continues to evolve, and our acquisition of Instant Data Centers / Elliptical Mobile Solutions sets the stage for us to be able to help customers truly deploy any hardware, at any density, anywhere! ScaleMatrix and DDC now have one of the most robust, full-featured line ups of cabinet technology in the world, ranging from modular platform-scale solutions to highly ruggedized micro-cabinets which can go absolutely anywhere.” Gavin Miller, CEO of Instant Data Centers commented, “ScaleMatrix and DDC set the standard for advanced, modular data center capabilities, as is evidenced by the rapid growth of their national data center footprint and growing number of enterprise and edge data center installations. The IDC/Elliptical team is thrilled to have been welcomed into the ScaleMatrix and DDC family, and we are excited about the opportunity and breadth of capabilities this transaction creates for our combined customer base. The integration of the IDC product line into the DDC cabinet technology portfolio brings mobility, ruggedization, and variable form factor capabilities to an already powerful line up of modular data center solutions.” ScaleMatrix Data Centers have enjoyed unmatched capabilities via their exclusive use of the S-Series Dynamic Density Control platform. These revolutionary sites were designed from the ground up to support the heavy compute requirements associated with today’s evolving technologies like AI, 5G, and IOT. DDC delivers support for 52kW of power and cooling capabilities, with all of the efficiency of water cooling, while users enjoy the risk-free flexibility of precision, clean-room quality air cooling. The IDC products line will be integrated into the DDC family of solutions under the R-Series designation, emphasizing the lines ruggedized features. “As we looked to expand in the market,” says Orlando, “adding Instant Data Center’s various EDGE-friendly capabilities seemed like a natural extension of the DDC platform. We now support clients from a 100% unbiased position. With cloud, colocation, enterprise data center, and edge solutions at the ready, we are able to help clients solve IT challenges no matter where they occur. In addition to enhancements in our product line, Mr. Miller has joined the team as our Chief Sales and Marketing Officer of the DDC brand, and is utilizing his strong background in channels to build out a robust partner program allowing existing and future partners access to our innovative solutions” ScaleMatrix has grown consistently since its inception in 2011. Its existing patent and patent pending S-Series design portfolio, now includes the mobile and ruggedized patents related to the IDC / Elliptical lines, strengthening the organizations market position around modular enclosures as a whole. The company has plans to aggressively expand its data center and cabinet technology businesses, with eyes on global expansion through both direct and partner channels. About ScaleMatrix ScaleMatrix delivers colocation, cloud, backup, disaster recovery, and professional support from a national foot-print of variable-density data centers which leverage the future-proof Dynamic Density Control (DDC) S-Series cabinet platform to support up to 52kW of thermal density in a single 45U enclosure. With power density and efficiency significantly impacting IT costs, these specialized data centers enable ScaleMatrix to deliver competitively priced high-density colocation and high-performance cloud hosting which provide significant differentiation in today’s ever-changing IT market. By leveraging our innovation and technology, ScaleMatrix clients gain a competitive edge and can scale more efficiently as their business grows. Visit www.scalematrix.com for more information. About DDC Cabinet Technology DDC designs and manufactures cabinet and enclosure technologies which enable the deployment of any hardware, at any density, anywhere! The portfolio includes a variety of modular and edge solutions which allow efficient operation of IT hardware in nearly any environment, in either modular or self-contained form factors. The DDC family of products include fire suppression, various security options, shock mounting, extreme environment support, and other key features which ensure the success of any IT deployment, anywhere. To learn more, please visit us at https://www.ddcontrol.com/ and see the new R-Series platform here: https://www.ddcontrol.com/r-series

Bluehost Dedicates Team of WordPress Experts to Getting New Users Online Fast

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AUSTIN, Texas – Bluehost, an Endurance International Group (NASDAQ: EIGI) company and top-rated web host by WordPress.org, today announced the release of Blue Flash, a new service designed to get WordPress websites online fast. This free onboarding service offers personal guidance that helps users build their websites quickly and efficiently. “We’ve worked hand-in-hand with WordPress users for more than a decade and understand that building a website from scratch can be overwhelming given WordPress’ robust functionality,” said Suhaib Zaheer, general manager of Bluehost. “By offering individual support and training during the initial setup process, we can get our customers published quickly so they can focus on what’s most important to them: getting visitors to their websites.” WordPress offers incredible flexibility and control, but new users may face a learning curve; and with access to the more than 50,000 plugins and themes, it can be challenging to parse through the options. According to a study conducted by Endurance International Group, 74 percent of respondents plan to build their own website, but 54 percent of respondents have little to no experience with website management. Enter the Blue Crew, Bluehost’s specially trained support team, delivering guidance through Bluehost’s new onboarding service, Blue Flash. Bluehost customers range from people creating their first website to support their side hustle or hobby to established small businesses and enterprises scaling their online presence. Now available to all new customers, this free service is part of Bluehost’s ongoing commitment to ensuring customer success. Customers can call into Blue Flash 24/7, as frequently as needed, during their first 30 days with Bluehost. The Blue Crew provides assistance to users of all experience levels, from newbies who are still wondering “what is WordPress” to more experienced users selecting plugins to meet specific needs. The service complements Bluehost’s guided onboarding, which is designed for those who prefer a complete do-it-yourself approach. “WordPress is the most powerful content management system on the market, and with the right know-how, the sky’s the limit,” said Zaheer. “Blue Flash is a concierge-style service tailored to each customer, providing them a guided tour through WordPress’ tools and functionality, with a touch of moral support along the way.” For more information on Blue Flash, visit www.bluehost.com/blue-flash. About Bluehost Bluehost, an Endurance International Group company, is a trusted partner for WordPress users. Founded in 2003, Bluehost enables novices and experts alike to create and maintain a web presence with reliable web hosting, eCommerce tools, marketing applications, automated security, and WordPress tools. Its one-stop dashboard makes it easy for users to manage many aspects of their website from metrics to site security. Built on open source technology, Bluehost continues to support and participate in a wide range of open source projects to help push the internet to its full potential. For more information, visit www.bluehost.com. About Endurance International Group Endurance International Group Holdings, Inc. (NASDAQ: EIGI) helps millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,800 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

How to Avoid Distraction as a Marketer

Social Media Examiner -

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage!. His latest book is […] The post How to Avoid Distraction as a Marketer appeared first on Social Media Marketing | Social Media Examiner.

How to Add Alt Text to Instagram Posts

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Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts. What Are Alt Text Tags? Alt text is […] The post How to Add Alt Text to Instagram Posts appeared first on Social Media Marketing | Social Media Examiner.

How to Promote Your Live Event on Facebook

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Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. #1: Design a Facebook Frame for Your Event Facebook allows you to upload your […] The post How to Promote Your Live Event on Facebook appeared first on Social Media Marketing | Social Media Examiner.

How important is a fast loading Website?

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Did you know that the 14 top mobile retail sites in the industry average only a 4.73 second response time? Not only that but Amazon leads them all with a response time of just 2.85 seconds! OK, your website response time might not ever rival Amazon’s but there are a few tricks you can learn for accelerating your website speed. Making a Good First Impression It’s a proven fact that your website speed is the very first impression that you make when a consumer visits your site. In fact, 40 percent of visitors could end up simply abandoning your website if it takes too long to load. You should be aiming for a three-to-five second load time to keep them from letting their fingers do the walking and just walk away. To where? Well, probably right on over to your competitor’s site. End Visitor Frustration There’s really nothing that can frustrate and even infuriate a visitor to your site like slow speed. It’s not just bad for your visitors but very bad for you as a website owner as well. These days, websites are used not only for doing online business but also for sharing useful information with the rest of the world. Whether you’re a retail website owner, a service provider, a photographer showcasing your work, an artist striving to get your voice heard by others, a teacher or provider of DIY tutorials wanting to share your knowledge, or even a stay-at-home mom starting a blog, it’s seriously important that you have an effective website. And, one of the main factors needed for making any website effective is, of course, speed. Make Speed a Top Priority Let’s face it, the speed of your website can literally make or break it. Speed affects not only your traffic, but also your conversions, page views, sales, and your entire reputation. When you make it faster, you’re improving your business and helping it grow. In fact, recent studies show that a whopping 47 percent of users are actually expecting websites to load in two seconds or less. That’s even faster than Amazon! That’s exactly why website speeds play such an important role in the success of your online business and needs to become a top priority if your goal is standing out from your competition. Speeding it up will not only bring positive results when it comes to your conversions and page views, but you’ll also be providing a much better user experience for your visitors. And, the bottom line is that happy visitors become returning visitors. Slow Sites Kill Conversions Everybody in business knows that you can’t build your brand and a solid customer base without conversions. And, the sad fact is that a slow website can kill those conversions. Not only do you not get effective SEO via better rankings but you build up a gang of visitors who are angry, dissatisfied, and ultimately only good customers for your competition. Don’t help your competition by having slow loading pages when theres are surely going to be faster. The big names in business have already found out how important speed is for their sites. Shouldn’t you do so, too? For example: ~ Both retail giants Amazon and Walmart have actually reported a one percent revenue loss from just 100ms of site loading delays. ~ Walmart saw a two percent increase in conversions for every one second improvement in load time. ~ Mozilla reported a 2.2 second page speed increase from speeding up its page load. ~ Recent download figures for Firefox went up by 15.4 percent, which equals $10 million a year. ~ Shopzilla reported a 50 percent operational budget reduction by diminishing the load time of its website pages. Load Speeds Affect Your Search Rank Do you know how important your site speed is for your SEO? Websites that load quickly, get a higher search engine ranking. That’s is because Google actually tends to prefer faster websites. It prefers them so much that it rewards the fast ones with a higher ranking in the search engine results. In addition, user experiences are another factor included in the ranking algorithm at Google. Therefore, when you boost your website speed and improve the user experience, you’ll eventually be improving your SEO ranking. This results in higher traffic and attracting a great deal more in the area of quality leads. Those leads can convert to visitors and then to customers. You can expect to increase your overall sales exponentially, generate more revenue, and increase your bottom line. HTTP Requests Your website could be slow due to an over-abundance of HTTP requests. When a user visits your site, they’ll be requesting certain files by having their web browser request the specific files from your server via the HTTP protocol. Those files can include CSS, HTML, and JavaScript files. If you have too many of them, there will be a great number of HTTP requests causing your website to slow down. That’s the reason for minimizing HTTP requests by combining the CSS, HTML, and JS scripts, using CSS in place of images (if possible), reducing the number of elements per web page, installing a cache plugin and reducing redirects that are responsible for creating more HTTP requests and increasing the page load time. Speed Up Today! If you’re ready for seriously optimizing your website speeds, automatically minifying, compressing and caching your static data (including CSS, HTML, Images, and Javascript), then why not try Togglebox Web Accelerator? It’s not just FREE but requires no setup so you can spend your valuable time focusing on the development of your website. Why waste a ton of time working through lengthy service configuration when you can do it hands-free by turning it on? And, your newly accelerated website will be not only faster loading but also secured via Let’s Encrypt SSL. So, find out how much more effective your site can be when your images, scripts, and web pages become automatically compressed, optimized, and distributed worldwide. Get your accelerated cloud today!

How to Grow Your Instagram Following: A Strategic Plan

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Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers. How This Instagram Growth Strategy Works On average, Instagram users share “more than 95 million […] The post How to Grow Your Instagram Following: A Strategic Plan appeared first on Social Media Marketing | Social Media Examiner.

Why You Should Be Building Social Media Partnerships- Here’s Why #206

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We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships?  In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best investments of our time on social media.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Social Media Strategies You Can Use to Boost Your SEO See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel Eric: Mark, you’ve been heavily involved in social media for many years now, but the field has recently been changing a lot. What are you doing differently these days because of that?   Mark: It’s certainly true there’s been a whole bunch of disruption in the past year. The field’s always like that, but more than I’ve ever seen before.   Some examples:   Organic reach is at an all-time low. It’s been going down for years, but it’s almost nonexistent for some brands now.   More restrictions on automation, especially Twitter, but all the networks are pulling back on how much we can do to automate.   And privacy concerns, reducing targeting options, making it harder to do certain things that you used to always be able to do before.   I think it’s still important to keep the time-tested fundamentals going, things like promote your content—obviously– engage with your audience, the stuff you always hear. But you know, Eric, there’s another powerful use for social media that many overlook.   Eric: What’s that?   Mark: Using social media to build strategic partnerships to help spread your brand message.   Eric: What exactly do you mean by that?   Mark: A couple of things, Eric.   First of all, the strategic partnerships that we’re talking about here are noncompetitive resources with whom you can work cooperatively. So, these could be influencers, as we always say, but they don’t have to be.  It’s anyone with whom you can cocreate things that are better than the sum of the parts, or it could be anyone who could provide you an opportunity to be seen by their audience.   Eric: Got you. Why is social media such a great place to find or foster these kinds of partnerships and how do you do it?   Mark: Don’t forget that social media is “social” media. We always think about that in terms of engaging with our customers or prospects. But the more personally active you are in social media, like, the more opportunities you have to discover potential partners.   It’s also a great place to nurture those real-world acquaintances that you’ve met at conferences, meetups, and other places, into relationships that can become partnerships. So, there are many ad hoc opportunities to be helpful or just social, in order to get on their radar screen.   Let me give you a personal example. You know Steve Rayson of BuzzSumo.  Eric: Yes  Mark: I spent years developing a relationship with him online through social media, and that led to me being able to get the opportunity to break the news of BuzzSumo’s groundbreaking study of the decline of social sharing over the last several years. That was such a great opportunity, and my article for Search Engine Journal went viral and actually helped them promote their study. So, it was a mutual, cooperative thing.   Eric: That’s awesome.   What are your key takeaways to help us build partnerships like that through social media?   Mark: I’d advise that in this year you switch more of your social media time and strategy to intentional partnership building. Keep doing those fundamentals but do more partnership building. Keep an updated list of the strategic relationships that are most important to you and make sure they get regular attention, and remember you’ve got to give to get.  

Facebook Ad Relevance Metric Updates

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook ad relevance metrics with special guest Amanda Bond. Watch the Social Media Marketing Talk […] The post Facebook Ad Relevance Metric Updates appeared first on Social Media Marketing | Social Media Examiner.

Daily Vlogging: How to Tell Video Stories

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Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He’s also the founder of No Small Creator. You’ll learn […] The post Daily Vlogging: How to Tell Video Stories appeared first on Social Media Marketing | Social Media Examiner.

4 Facebook Ad Techniques That Deliver Results

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Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at Each Stage of the Sales Funnel People who aren’t familiar with your brand are unlikely to convert on your core […] The post 4 Facebook Ad Techniques That Deliver Results appeared first on Social Media Marketing | Social Media Examiner.

How to Set Up a YouTube Ads Campaign

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Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign? In this article, you’ll learn how to set up and optimize a YouTube ads campaign. #1: Set Up YouTube Advertising With the newly redesigned Google Ads interface, managing YouTube ads is now easier than ever. If you have experience […] The post How to Set Up a YouTube Ads Campaign appeared first on Social Media Marketing | Social Media Examiner.

How to Improve Your Social Video Content: 10 Tips From the Pros

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Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. #1: Simplify Livestream Production Flow With Elgato Stream Deck One of my favorite live streaming tools is the Elgato Stream Deck, a video […] The post How to Improve Your Social Video Content: 10 Tips From the Pros appeared first on Social Media Marketing | Social Media Examiner.

Why Social Media Builds Your Brand SEO – Here’s Why #205

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Can the way people talk about your brand online actually affect the things Google will rank you for? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources 3 Social Media Strategies You Can Use to Boost Your SEO Does Google Use Online Brand Mentions for Search Ranking? – Eric Enge with Gary Illyes at Pubcon 2017 See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Eric: Mark, there’s little doubt that social media is a great way to increase awareness for your brand, but can that have an effect on your SEO? Mark: It’s tough to say for sure, but there’s some good hints it might. You did an onstage keynote with Gary Illyes of Google at Pubcon. I remember he said two ways that brand mentions might be used by Google.   One of those was it could alert Google that the brand is an entity worth paying attention to. But it could also help Google know what you should rank for; maybe things that you’re not currently ranking for. If a lot of people are talking about you for that thing, maybe that’s something Google should be looking for. Eric: Did you just say that mentions of your brand on social media can help you rank higher? Mark: No, I didn’t say that. And the distinction is subtle but important. Let’s get the exact quote here from Gary Illyes. The context in which you engage online and how people talk about you online, actually can impact what you rank for. “What you rank for.” Notice that’s the word, not how high you rank. So Google may use the context of online mentions to discover things you should have a shot at ranking for that you currently don’t, as I said. Eric: So, what can you do then as a brand to take advantage of this? Mark: First, I would build a real audience of true brand fans. You want to cultivate the people who are going to talk about you in the ways that you want them to, the positive ways that will give Google those clues. Then fan the flames of that audience. Create conversations. Keep them going. And then create and promote content that comprehensively covers what your brand is about. Give Google every possible clue who you are, what you should rank for. Eric: Thanks, Mark. This is part two of a three-part series on social media and SEO. Watch for the other two episodes to learn more. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Pinterest Catalogs and Shopping Ads Roll Out to More Businesses

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest Catalogs and Shopping Ads and new Twitter analytics tools with special guests Alisa Meredith and Madalyn […] The post Pinterest Catalogs and Shopping Ads Roll Out to More Businesses appeared first on Social Media Marketing | Social Media Examiner.

How to Become a Powerful Influencer: The Nathan Latka Story

Social Media Examiner -

Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book is How to Be a Capitalist Without Any Capital, and his new TV […] The post How to Become a Powerful Influencer: The Nathan Latka Story appeared first on Social Media Marketing | Social Media Examiner.

How to Market on Reddit: A Guide for Businesses

Social Media Examiner -

Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit? In this article, you’ll learn how to market your business on Reddit. Why Marketers Should Consider Reddit For as much as we, as social media marketers, champion the deep potential of social media to engage and empower audiences, this […] The post How to Market on Reddit: A Guide for Businesses appeared first on Social Media Marketing | Social Media Examiner.

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