InMotion Hosting was founded on a simple principle – treat your customer how you expect to be treated. Our founders were already experts in Web Hosting, and they knew there was a large market of people looking for a reliable host who cared about their success.
This focus on the customer was the foundation of our culture as we grew. But, maintaining a consistent customer-focused culture while growing rapidly required a great deal of discipline and innovation. Various methods were employed over the years to live up to our founding principles, including the formulation of our company mantra in 2010. That was followed by immersion of the Mantra into all aspects of the business from hiring and training to everyday protocols, continuing education, and even bonus structures.
But, was that enough? In short, no. In reality, there is never an end to the task of improving your customer’s experience. As our expansive growth continued, we learned an extremely valuable lesson: Hiring and training individuals to truly care about the customer and strive to THRILL the customer is only half of the equation. You also need the ability to verify if all of those good intentions are being realized in practice and to implement changes wherever we fall short of our goals. Our solution was to create a Customer Experience Team .
In the Fall of 2012, the Customer Experience Team was born. The sole purpose of this department is to be the customer advocate, responsible for analyzing, identifying, and driving ongoing improvements to the customer experience across ALL customer touch points. I am honored to manage this team, extremely appreciative that our goals and values come directly from the founders, and proud of the accomplishments to date from this department.
A couple examples of recent enhancements include:
The Sales Confirmations Team has been transformed into the Onboarding Team. Instead of simply confirming the accuracy and validity of a new order, the New Account Specialists now have the goal of “Setting the Customer up for Success”, to include tasks such as:
Welcoming new customers on board.
Identifying and answering questions regarding the customer’s goals and needs.
Providing direction and help documentation directly related to those goals and needs.
Initiating conversations on important aspects yet to be considered by the customer.
Installing or triggering installation of certain software as requested by the customer.
A new and improved Account Management Panel (AMP).
We recently launched major enhancements to our Account Management Panel, with a major focus on improving usability for top customer journeys. Some key enhancements included:
Updating the look, feel, flow, and consistency of AMP, with focus on ease of use.
Reducing the number of clicks to reach the top customer journeys.
Creating visibility for the customer to proactively maintain contact and billing information.
Increasing integration between AMP, cPanel, our Support Center.
Our Customer Experience Team’s Promise to You
We will put ourselves in your shoes all day, everyday. Your pains are our pains, and your happiness is our goal. We will continue to strive to THRILL you every single day.
Customer Experience Manager
Yesterday, we had an one-hour hangout about the new features we’ve added to the SiteGround Staging tool. As promised, here is a full recording of the event and answers to all the questions we couldn’t reply to live.
Additional Questions and Answers
Unfortunately, we couldn’t answer all the questions on the live event because we wanted to keep it within one hour. So here is a list of all the questions that remained unanswered until now
Q: Paul Oaten: If I have a 1.5 or 2.5 existing Joomla! site, can I build a new 3.2 site in a staging environment and then after all content is updated in staging push it to live status?
A: Yes, such migrations are quite time consuming and require a lot of testing. That’s why our staging tool is often used for Joomla migrations from one version to another. Make sure that the initial push you make is a simple one.
Q: Dale Davies: How do I add this feature to my reseller accounts?
A: Right now, this feature is available only on our GoGeek accounts. If any of your reseller accounts needs it, it must be upgraded to the GoGeek plan.
Q: Roger Demary: Will i see the replicated files in FTP / cPanel so i can edit those?
A: Yes, you can edit the replicated files (your staging copy) through FTP, the FileManager tool in your cPanel or even via SSH.
Q: Paul Oaten: Do you create a new username and password or use the original one?
A: Since the staging tool is replicating your live site completely, the login details for your Joomla/WordPress site are the same.
Q: Russell Huntley: what about Magento ?
Q: Right now the tool works only with Joomla and WordPress but we plan adding more supported apps. Magento is surely the first app on that list.
Q: Enrico Giubertoni: My assumption is that the staging copy (or backup) is on a physically different web server from my site.
A: No, your staging copy is generated on the same account your live site is hosted on so you can easily access and modify its files and database.
New software developed at Stanford University promises to improve the efficiency of cloud systems by using an algorithm modeled on
Welcome to the ASO Community Newsletter!
Cloud VPS Sale!
Get 2x the RAM + Diskspace. Seriously.
Happy April 1st.
Although we at ASO enjoy a good joke, we thought we’d spare you the April Fool’s frivolity this year, and cut straight to the savings. For a limited time, you can get 2x the RAM and diskspace on any Cloud VPS plan. No coupon needed! Offer applies to new orders and upgrades only.
Click here to look at all our Cloud VPS plans.
Need Your Own Website? We Can Help.
If you’re in need of a website but don’t have the time, patience, or skills to get one up and running, we can get you sorted out in no time.
All you have to do is pay a flat-rate price for a site created by an expert, who can provide the specific features you need.
Click here to take a look at all our website builder plans. You can also purchase this service as an add-on during checkout with any Shared Hosting plan.
Broaden Your ASO & Hosting Knowledge
Make your hosting experience a simpler one with the storehouse of helpful information in the ASO KnowledgeBase. Learn how to get started, manage billing issues, troubleshoot common problems across our product line, and more!
Click here to take a look.
Recommend ASO, Earn Commissions!
If you’re an ASO enthusiast, you should check out our Affiliate Program. Get some sweet commissions for recommending our services.
Sign up for free here, and start earning commissions today.
Thanks for reading. See you next month!
The ASO Team
We recently had one of our customers drop us a request on the blog to share a list of the top WordPress themes. So we spent some time in searching for the best responsive, feature rich and most importantly, free themes that you can use. So without further ado here is our list of the top 5 WordPress Themes .
Need a free Business or Portfolio style WordPress theme, then Corpo is for you. It is responsive and beautiful at the same time. It comes with a big slider on the homepage, which makes it ideal for displaying new updates. For all future business ventures this could be the ideal WordPress theme for you.
4] Codium Grid:
A grid based WordPress theme, the Codium Grid fits perfectly on all devices [tablets, mobiles, desktops etc.]. This theme is also built keeping minimalism in mind and does well in highlighting the right content. A great theme if you’re into publishing photos online.
This is a free Magazine style WordPress theme from MyThemeShop who are known for their light and fast loading themes. You can choose from multiple site layouts, backgrounds and color schemes, as well as control specific features of the theme. Related posts, author box and ad management also come out of the box.
This is one of the best free magazine WordPress themes out there. It has a stunning design with several layout options. It also has a built in related posts and Social Buttons which is a much needed to boost our blog visibility. And yes it is responsive too. Made by Alexander Agnarson, this theme truly deserves a chance to be used on your magazine based website. If you don’t agree try asking the 31,000+ users using this theme.
1] Fruitful :
We never knew that free WordPress themes can be so awesome. The Fruitful theme is a free WordPress theme that is so feature rich that it can give any paid WordPress Theme a run for their money. This theme is highly customizable with customer header, logo upload, menu styling and inclusion of Google fonts. Even if this was a paid option we would probably still recommend it for the sheer awesomeness
We hope you liked our selection of the top WordPress Themes. Drop in a comment if you think there are other WordPress Themes that also deserve to be in this list.
The post 5 Facebook Updates You Need To Know About appeared first on HostGator Web Hosting Blog | Gator Crossing.
Hate it or love it, Facebook is still one of the most effective platforms for social media marketing. As we’re all aware, they like to update things A LOT. Sometimes it’s the way it looks; for instance, they’re currently advertising a simpler layout with a bigger focus on posts appearing in the news feed. Other times they’ll add entirely new options on how to market the things you post.
If you use Facebook to manage a business page, advertise events, or even just to garner some recognition for your craft, here are five recent updates you’ll find beneficial.
1. Objective Based Ads
This is one of two big steps Facebook has taken in the last six months in trying to adhere to objectives of advertisers on Facebook. This change is said to have taken place for the purpose of focusing on the impact of advertisements rather than the type. Based on conversations Facebook staff had with “marketers of all types” they’ve come up with 8 objectives advertisers can choose from to meet their goals:
Page Post Engagement
In-store Offer Claims
Clicks To Website
& Event Responses
After the user chooses the objectives and creates the ad, Facebook will place the ads where they’ll create the best impact. You can now see under the ads manager the results of your post based on the selected objectives. With a much simpler approach to getting your ads seen, you can focus on the content and what viewers are enjoying most.
2. Facebook Insights
The new update to page insights makes tracking the performance of your Facebook page more ‘insightful’ than ever. Long-valued by strategic marketers, the data collected will support your goals when tracking the performance of ads and posts. Facebook has updated the web version of Insights that are presented in easy to navigate graphs that can be adjusted and customized to your preferences.
Some new features include:
Advanced filtering – Filter by Total Reach, Organic vs. Paid and Fans vs. Non-Fans.
Best post types – Quickly determine which of your post types generate the highest reach and average engagement.
When your fans are online – Incredibly useful for determining when to post, see things like:
Number of fans that were online each day of the past week
Average number of your fans who saw any posts per hour
Benchmarking – Compare the performance of your page between time periods.
3. Auto-Play Videos In The News Feed
It may be a lesser known fact, but videos aren’t nearly as engaged with as photos and status updates. That said, Facebook felt it was a good idea to have a way for users to engage with videos more often by catching the glimpse of it playing without sound. Straight from an article on Facebook’s business blog, “Compelling sight, sound and motion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention over a short period of time”.
While this may seem appealing to some (marketers especially), there has been a significant backlash from many of its users. Complaints like their load time slowing, distracting, unwanted, etc. Like other features people would rather not see, you can block this functionality for more distraction-free browsing.
4. Edit Your Posts That Have Already Been Published
Have you ever posted something, only to notice a few hours later thatthere was a typo? While it is possible to delete these posts, sometimes it has already been paid for as an advertisement, or has received too much attention to make replacement an attractive prospect. For quite some time now, Facebook users have been requesting the ability to edit their posts, and now that option is here.
For posts appearing on your personal profile you have the option to edit captions for photos and status updates that are strictly text. For business page administrators, the editing capability is still only limited to photo captions while Facebook tests the ability to edit posts as well.
5. Improvements To The News Feed Ranking (They’ve Made It Smarter)
Like many other tech giants, Facebook has revamped their algorithms to make a more personalized stream of posts based on the individual user. Impressively, what posts appear are based of over 100,000 weighing factors, things like:
Relationship Settings – Things like labeling friends as “close friend”, or “acquaintance”
Post Types – Users that interact more often with photo posts are more likely to see more photos.
Hiding Posts/Spam – Recent hides may be carrying weight as to whether a post shows in the news feed
While those are just a few, it is clear that the challenge of making engaging and visible posts has become more difficult. The company’s advice is is to create and advertise a variety of interesting content that will attract clicks, shares, likes and comments. The best way to do this is by understanding your fans, and what they want to see.
We frequently hear from customers and readers of our blog who are interested in learning more about how we function as a business. Your wishes are our commands (usually), so in that spirit, we thought we’d share a new policy we are rolling out at A Small Orange to reflect our continued commitment to our customers.
Here is the message we posted on our internal blog:
As A Small Orange grows, we feel that it’s important to look and act the part of a larger company. Doing so creates synergy, which is always good to have.
Therefore, effective April 7, we are implementing a “Dress for Success” policy and requiring all employees to be wearing business formal attire while working. This includes our employees in both our Austin and Durham locations, as well as our employees who work from home.
What exactly is business formal? Please see the examples below:
[Confidential stuff about how ASO does business here. Come work for us and get the full details.]
As part of our ongoing initiative to manufacture employee happiness, we are incorporating the enforcement of this new policy into a new, very much mandatory, twice daily video chat/meeting each employee will have their supervisor/manager. We are calling these new meetings HOVERS, which stands for Helping Out Very Enthusiastically and Recalling Standards.
In addition to going over your metrics, kudos, and any other relevant updates, your supervisor will use your twice daily HOVERS to ensure that you are dressed appropriately for work. We think these HOVERS will promote additional synergies between you, your team, and the company.
Please remember that failure to dress appropriately after the effective date of our new “Dress for Success” policy will result in disciplinary action, up to, and including termination.
Since the leadership team aims to set a positive example, I will update this post later today with a few images of us reflecting the serious and professional nature of our work in the way we dress:
For more information on this change, please see our new “Dress for Success” policy.
We thank you for your compliance.
And here is the aforementioned Dress for Success policy:
A Small Orange expects employees (regardless of location or work from home status) to dress appropriately in business attire. Because our work environment is one in which professionalism is tantamount to success, we require everyone to Dress for Success.
Business attire for men includes suits, sports jackets and pants that are typical of business formal attire at work. Ties are mandatory. For women, business attire includes pant and skirt suits and sports jackets appropriate to a formal business attire environment.
Employees are expected to demonstrate good judgment and professional taste. Courtesy to co-workers and your professional image to customers (regardless of actual in person interaction) should be the factors that are used to assess that you are dressing in business attire that is appropriate.
The images featured below are great options for a formal business environment. Wearing clean and pressed attire is just as important in maintaining a business formal image. Also, it is important to keep in mind that maintaining a professional image in a formal business environment always includes dressing appropriately for the workplace – revealing too much is unacceptable, as modesty is key.
(Please note that positioning yourself with your co-workers in a “V” formation is not required by this policy.)
Your accessories, which range from your jewelry to your perfume to your notebook or briefcase, must also be fitting for a business formal environment and should be worn or carried in good taste. The images below give you a good idea of what a formal dress code looks like and can even offer inspiration for your own business formal attire.
As a reminder, your supervisor/manager will ensure you are dressed appropriately for work during your twice daily HOVERS. As a further reminder, attending your twice daily HOVERS are mandatory.
Remember, it is our goal to look and act the part of a public company in order to create synergy. Such synergistic actions inspire investor confidence and subsequently strong shareholder returns.
We thank you for your compliance.
One bottle of Link Juice* and you’ll be more popular than a puppy in a sweater! Loaded with all the nutrients and goodness you need to successfully grow, a single bottle of Link Juicecontains:
100 total links:
44 general, relevant site links
27 guest blog post links on related sites
12 .ORG links
9 .EDU links
8 .GOV links
When purchasing Link Juice, you can opt for the “anonymous” package for just a few dollars more, cloaking your activities! All links will be delivered within 90 days ensuring a natural approach (or overnight via courier if you like). Opting for the “anonymous” package will see all Link Juicepackages individually gift wrapped in plain brown paper with discrete hand labeling.
Imagine how successful your website will be! You’ll amaze your friends, you’ll impress your family and you’ll frighten your enemies! You’ll be the hit of the party, at the top of the must-invite A-List for all the best events and even your in-laws will love you.
What more could you wish for?
Well, IF YOU ACT NOW…we’ll let you join the exclusive Link Juice of the Month Cluband DOUBLE your total link count!
That’s 200 new links every month all year long!
You’ll have so many links you’ll be able to afford to share with friends, or even across your own network of sites. This is the package for the serious website operator. You’ll be giving out links during the holidays and stuffing stockings with them like Santa with candy canes. You’ll find new uses for your links, too:
Use them to plug the cracks in your foundation
Links are perfect for leveling unbalanced tables or chairs
.EDU links make perfect babysitters to ensure Mom and Dad can enjoy a night out
Can’t water the lawn? No problem, drop some links on there to keep things lush and green
Pesky delivery drones constantly buzzing your patio? Use your links to construct a giant faraday cage to keep them out…or start a collection of drones when they fly in and lose their signals
Love walking the dog, but hate picking up after it? No problem, our all natural links are 100% biodegradable, so sprinkle some on the offending pile and watch it disappear overnight
Tired of ants in your sandbox? Stop using expensive cinnamon. Drizzle some guest blog links to bore them away from your space
Links are excellent for building or mending fences, too
Use links as gifts all year ‘round
All links guaranteed to be spam free, non-adult and from actual websites related to your topic!
Link Juiceis 100% organic, made from all natural ingredients, designed to help you build your success gradually.
For a monthly fee of $6,999.33 (USD) you can get started today! Join the Link Juice of the Month Club, double your total number of links and get 2 months free! For your convenience, all charges will happen automatically and on a recurring basis. If you like, you can also specify deliver of all Link Juicevia overnight courier!
Place your order today and we’ll throw in a handy Keyword Density Scanner. Designed to help understand the focus of any given page or person, ours is fortified with extra goodies to help correct grammar issues and tone. Use this handy gadget to better understand friends and family as well! Just point the scanner at the page or person and it’ll immediately tell you what’s wrong!
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Not for internal use
Not for external use
Has no use
Is not real
You did notice this posted for April 1st, right?
You know…, also known as April Fool’s Day in North America…
Lisa Wells had to address a health concern which prompted her to change her diet and go gluten, grain, and dairy free for every meal. But that didn’t stop her from experimenting and creating delicious recipes to satisfy her palate. This lifestyle became the catalyst for her blog, Cook Eat Paleo where she now shares tips and tricks about how to whip up simple and easy paleo recipes. Read how Lisa uses Pinterest to discover ingredients, substitutions, and even satisfy the sweet tooth!
Can you tell us a little bit about yourself and your background? How did you fall into an all paleo diet lifestyle?
I’ve always loved food. I’ve been a foodie and home cook for years. About five years ago I had to give up gluten, grains and dairy to address an autoimmune disease. I had to relearn how to cook and bake without those ingredients I had always used. That’s what got me started on paleo. The paleo diet removes ingredients that can cause inflammation, or other side effects, so it’s helpful for a lot of health issues.
What jump started your idea for the blog?
I learned so much about this style of cooking and eating that I wanted to share. Having gone through so many recipe experiments, I learned how to make it quick and easy to put meals together. I probably cook 90% of my meals at home, so I’ve definitely learned some shortcuts, and some simple go-to recipes that take the place of convenience foods. And hopefully it will inspire people to try paleo if they think it would be good for them.
Removing those yummy (and unhealthy) foods seems hard and intimidating. What are the biggest misconceptions about an all paleo diet? Was there something you craved or missed when you decided to venture into the gluten free path?
I think the biggest misconception is that it is too hard. There is definitely an adjustment period when you’re first learning to cook paleo, but once you learn a few recipes and some simple substitutions it becomes a lot easier. A great trick, for example, is making gluten-free pasta out of zucchini. My philosophy is I can eat anything I want as long as I make it myself. So if I want brownies or banana bread, I’ll figure out how to make it with ingredients I can have – and post the recipe on the blog.
Your Pinterest boards have ideas for each meal and season, such as your Paleo Breakfast and Paleo Thanksgiving! If I’m new to the diet, where do I start?
A great place to start is my Paleo / Primal Resources board. That’s where I have a lot of information on the paleo diet. I pin books, articles and infographics I find helpful. But the best way to start is to just dive in. Look at a category that’s appealing to you and pick out a recipe that looks easy. I think it’s best to start with something that’s familiar, like a frittata. It’s quick and easy and works for breakfast, lunch or dinner.
Follow Cook Eat Paleo’s board Paleo / Primal Resources on Pinterest.
Where does your inspiration for new recipes come about?
I use Pinterest for both sharing and discovering recipes. My boards are like my personal recipe box. I pin recipes that I’ve created. And I pin recipes I find on different food sites and blogs that I want to try. I click through and read the ingredient list of every recipe I pin, and I only pin recipes that have paleo-friendly ingredients. So if I’m planning a menu for Thanksgiving, I can go to my board and see my recipes, plus all of the recipes I’ve collected that are perfect for Thanksgiving.
It seems like you’ve cooked, whipped up, and created it all. What’s next on your paleo food adventure?
Believe me, I have no shortage of recipe ideas. I’m working on a chocolate walnut pie recipe at the moment. With the Kentucky Derby coming up, I’m creating a paleo-friendly version of the traditional derby pie. A recipe like this one, where I’m recreating something that I used to eat before going paleo, takes some trial and error. But experimenting and tasting the different variations is always fun!
Thanks Lisa for sharing tips and tricks on paleo recipes. If you want to see what Lisa is creating next in the kitchen, visit her blog and Pinterest boards!
Webmaster Level: IntermediateThe Google Webmaster Tools Index Status feature reports how many pages on your site are indexed by Google. In the past, we didn’t show index status data for HTTPS websites independently, but rather we included everything in the HTTP site’s report. In the last months, we’ve heard from you that you’d like to use Webmaster Tools to track your indexed URLs for sections of your website, including the parts that use HTTPS.We’ve seen that nearly 10% of all URLs already use a secure connection to transfer data via HTTPS, and we hope to see more webmasters move their websites from HTTP to HTTPS in the future. We’re happy to announce a refinement in the way your site’s index status data is displayed in Webmaster Tools: the Index Status feature now tracks your site’s indexed URLs for each protocol (HTTP and HTTPS) as well as for verified subdirectories.This makes it easy for you to monitor different sections of your site. For example, the following URLs each show their own data in Webmaster Tools Index Status report, provided they are verified separately:HTTPHTTPShttp://www.example.com/https://www.example.com/http://example.comhttps://example.comhttp://www.example.com/folder/https://www.example.com/folder/http://example.com/folder/https://example.com/folder/The refined data will be visible for webmasters whose site's URLs are on HTTPS or who have subdirectories verified, such as https://example.com/folder/. Data for subdirectories will be included in the higher-level verified sites on the same hostname and protocol.If you have a website on HTTPS or if some of your content is indexed under different subdomains, you will see a change in the corresponding Index Status reports. The screenshots below illustrate the changes that you may see on your HTTP and HTTPS sites’ Index Status graphs for instance:HTTP site’s Index Status showing dropHTTPS site’s Index Status showing increaseAn “Update” annotation has been added to the Index Status graph for March 9th, showing when we started collecting this data. This change does not affect the way we index your URLs, nor does it have an impact on the overall number of URLs indexed on your domain. It is a change that only affects the reporting of data in Webmaster Tools user interface.In order to see your data correctly, you will need to verify all existing variants of your site (www., non-www., HTTPS, subdirectories, subdomains) in Google Webmaster Tools. We recommend that your preferred domains and canonical URLs are configured accordingly.Note that if you wish to submit a Sitemap, you will need to do so for the preferred variant of your website, using the corresponding URLs. Robots.txt files are also read separately for each protocol and hostname.We hope that you’ll find this update useful, and that it’ll help you monitor, identify and fix indexing problems with your website. You can find additional details in our Index Status Help Center article. As usual, if you have any questions, don’t hesitate to ask in our webmaster Help Forum.Posted by Zineb Ait Bahajji, WTA, thanks to the Webmaster Tools team.
The post Infographic: The Digital Renaissance appeared first on HostGator Web Hosting Blog | Gator Crossing.Are we in the midst of a new type of renaissance, a digital renaissance? Given not only the sheer availability of information, but also the ability to immediately share new thoughts with a wide audience, things do seem ripe for the evolution of ideas in ways never before possible. The following infographic addresses this, comparing the present day to the renaissance of the 14th century:
The Digital Renaissance via HostGator
The third (and maybe last) beta of WordPress 3.9 is now available for download.
Beta 3 includes more than 200 changes, including:
New features like live widget previews and the new theme installer are now more ready for prime time, so check ‘em out.
UI refinements when editing images and when working with media in the editor. We’ve also brought back some of the advanced display settings for images.
If you want to test out audio and video playlists, the links will appear in the media manager once you’ve uploaded an audio or video file.
For theme developers, we’ve added HTML5 caption support (#26642) to match the new gallery support (#26697).
The formatting function that turns straight quotes into smart quotes (among other things) underwent some changes to drastically speed it up, so let us know if you see anything weird.
We need your help. We’re still aiming for an April release, which means the next week will be critical for identifying and squashing bugs. If you’re just joining us, please see the Beta 1 announcement post for what to look out for.
If you think you’ve found a bug, you can post to the Alpha/Beta area in the support forums, where friendly moderators are standing by. Plugin developers, if you haven’t tested WordPress 3.9 yet, now is the time — and be sure to update the “tested up to” version for your plugins so they’re listed as compatible with 3.9.
This software is still in development, so we don’t recommend you run it on a production site. Consider setting up a test site just to play with the new version. To test WordPress 3.9, try the WordPress Beta Tester plugin (you’ll want “bleeding edge nightlies”). Or you can download the beta here (zip).
Let’s make the date official
It’s April 16
At some point, the Facebook question for online sellers changed from “Should I have a Facebook strategy?” to “What is my Facebook strategy?” Facebook boasts over a billion monthly active users*, and all businesses, big and small, should figure out how to take advantage of this opportunity. Information abounds on creating a Facebook presence and engaging this audience. But specifically for online retailers, it comes down to doing three things really well.
Tip 1: Create a professional presence on Facebook. By now, you probably have a Facebook page for your small business (98% of online retailers do*) or are about to create one. Do you have a great timeline cover photo that is eye-catching and communicates your brand to potential customers? In addition to the photo, creating an online storefront on Facebook makes a lot of sense for some sellers. If you opt to go with setting up a Facebook storefront, make sure it’s consistent with your primary online store, including having the latest pricing and product information. A storefront is often an outstanding way to drive qualified traffic to your site.
Tip 2: Build an audience and drive traffic. Get the word out about your Facebook page and give people a real reason to like your page. Will you offer them discounts? Product insights? An inside look at your business? Think of Facebook likes the same way you think of collecting email addresses. The Facebook Live Store coupon feature illustrates this point. Using this app, you can display a special coupon on your site and only reveal the specific coupon code when someone likes your Facebook page. Voila, you just acquired a fan and can now market to this person much more easily on Facebook.
Tip 3: Create engagement. It may sound simple, but the the surest way to build Facebook engagement is to give people something they want. Often, what they want is great content. This doesn’t mean that you need to be funny or produce a cat video. Be yourself, be authentic, and most importantly, be an authority. We tell merchants all the time that nobody knows their products better than they do. Give customers your expert opinion (and use visuals), and you may be surprised how compelling that is. Other suggestions include creating contests, offering special promotions, running ads, or even integrating live chat.
So if you haven’t already done so, it’s time to get moving on bolstering your Facebook presence, building a following, and wowing your fans with valuable content. If you’re interested in learning more about Yahoo’s Facebook Live Store app, which helps with all three tips, visit the app page to learn more.
* Sources: Techcrunch and emarketer
When contemplating which web host to do business with, many people start the evaluation with critical statistics like uptime, price and the availability of customer service.
After the success of our first Open Bar initiative in Orlando last year, last week Tina, Daniel and I hosted the second SiteGround Open Bar in London. We were incredibly happy to see all the people that showed up to chat and have a drink with us. The fact that so many of you said that our support is second to none definitely made our evening and we got back home happy and more motivated to work even harder to keep that same level of highest quality of service. Besides the motivational boost, this event also made us think how to improve the client meetups.
Not Just Hosting
An interesting take from that evening for me was the conversations’ topics. The majority of the chats were related to building and growing a website. I am really glad that we were able to offer help in so many different areas that are not necessarily hosting related. We shared our knowledge on SEO, application optimizations, business development, and more.
Keep it relaxed, or get more formal?
At some point of the evening, one of our customers asked me if we’re going to make a presentation or some kind of a speech about our services. Although it seemed natural to do so, such a thought had never crossed my mind. Our meetups have been informal, friendly, and relaxed. Our aim has always been to hear what our customers had to say and what they cared about. It is not about making a sales pitch and buying your time with a free drink, it is about getting to know each other. However, because of this question it occurred to me that some people may need a more formal opening to start feeling comfortable.
The Next Level – You Can Help
So it is your say now! Is there something more we can do at these meetups, besides buying the beer and being available for a chat. It is only natural that I should ask our customers for input, as those meetups are for you. What should we do to make the SiteGround meetups more meaningful and convenient to you? Comment under this post to share your thoughts on the format and even the topics of the meetups, most convenient time to announce it, locations, and anything else that you find relevant.
And just so you know, we are planning the next meetup for May in Miami so I’m looking forward to see some of you there. Stay tuned for updates on date and location!
Next week, cPanel team members from Development, Marketing, Documentation, and Technical Support, along with account managers and executives, will descend upon Rust, Germany to exhibit at WHD.global. This is WorldHostingDays’ main event, as well as the largest hosting event in the world, boasting more than 4,800 attendees in 2013.
As we prepare for our second year at WHD.global, we’re excited to see some familiar faces and meet some new ones along the way. We’ll be exhibiting at Booth F14. If you have any trouble finding it, then just follow the sound of wooden blocks crashing against each other. Those of you who visited our booth last year will know what I mean!
cPanel’s giant Jenga game brought huge crowds and a lot of excitement to the booth at WHD.global 2013.
Even if you don’t end up as Jenga champion, we still want you to stop by and hang out with us!
Don’t live in Europe? Can’t make it to this event? You can still be a part of the action. Just follow the hashtag #cPanelWHD on Instagram and Twitter.
WHD.global is the first of many international events that we will be exhibiting at this year. In the next few weeks, we will announce even more cities and countries where you can expect to find cPanel during 2014.
The last stop (for now!) on our language world tour is Vietnam. Pinterest is now fully translated into Vietnamese. We’ve collected some our favorite boards and Pins from this Southeast Asian country to celebrate and welcome our new Vietnamese Pinners.
Traveling to Vietnam
Touch down in Hanoi, Vietnam’s capital, to start exploring the country. Marvel at the Pongour Waterfall, walk through rice fields in the Sapa Region and stay for a night at the strangely beautiful Hang Nga Tree House in Dalat.
If a relaxing vacation is what you’re looking for, Vietnam is home to some of the world’s most pristine beaches. Doc Let, Mui Ne, Nha Trang and Con Dao are just some of the picture-perfect beaches you can visit to soak up the sun.
While Pho is a staple dish in Vietnam, there are lots of other dishes that you might want to try. You can try recipes for bo kho, a beef stew, or banh xeo, sizzling savory crepes. If you want to stick to Pho, use Pinterest’s recipe search to find the best pho for you. Pair it with fresh Vietnamese rolls for a delicious meal any time of the day.
If you’re a coffee fiend, you’ll also love Vietnam, home of
Vietnamese coffee and a place where you can find French drip coffee almost anywhere.
Thanks for following us over the last two weeks as we traveled through Southeast East Asia and Europe to announce our new languages. We hope to translate even more languages as we expand Pinterest in the future.
Happy (international) Pinning!
—Annie Ta, Communications, Currently pinning to đồ ăn (Recipes: Asian foods)
Pinterest is now fully translated into Malay, the language spoken in Malaysia. We’re excited to welcome our new Southeast Asian Pinners and to celebrate, we’re going to share a few of our favorite Malaysian Pins and boards.
Malaysia is located partly on Asian mainland and partly on the northern tip of the island of Borneo. The mainland side shares a border with Thailand and the island part shares borders with Brunei and Indonesia. To start your Malaysia tour across land and sea visit the capital, Kuala Lumpur, home of the Batu Caves, Petronas Towers and more.
The Langkawi Sky Bridge is also a must see. It’s a pedestrian bridge located at the peak of the Gunung Mat Chinchang mountain that dangles 2,300 feet above sea level!
Couple your trip with a visit to Indonesia, Singapore or Thailand — all of which are just a short boat ride, flight or drive away! Create a place board to plan your trip or make a bucket list for your travels to Malaysia like these Pinners.
Eating Malaysian food
Malaysian food is delicious and spicy, with influences from lots of cultures around the world. Why not try making something of your own this week? You could try congee, a rice porridge, or spicy laksa soup, or even sweet kuih ketayap crepes with coconut filling!
Follow Cook Malaysian Food’s board Malaysian food on Pinterest.
Exploring Malaysia’s diversity
Malaysia is a biodiversity hotspot. In the mountains of Borneo, you can go ape over the Orangutan Sanctuary or get close to pygmy elephants, the smallest elephants in the world. Malaysia is also home to tapirs and orchid praying mantis.
Thank you for following us through Malaysia today—we’ve got one last stop on our world tour!
—Silvia Oviedo-López, Localization Manager, Currently pinning to Homes
The post The Importance of Conveying Professionalism through Your Website appeared first on HostGator Web Hosting Blog | Gator Crossing.
Many people have seen demotivational posters before. They are treated as slightly humorous distractions from an otherwise busy day, serving to provide a reminder of what to avoid or what not to do.
In spite of the fact that these demotivational posters have a dual purpose, many people only see the amusing side of things and move on without ever truly paying attention to the other side of the coin. Take for example the Professionalism demotivational poster above; the image is not a new one, and many people have seen either this image or other similar images before. We look at them, shake our heads, and wonder to ourselves how someone could be so lazy, and then move on with our days. What we fail to realize is that in some aspect of our jobs, no matter what they are, we have painted around the fallen branch instead of moving it.
Are You Wearing Shoes, Does It Matter?
In some instances the lack of professionalism that is displayed doesn’t really affect the workplace. No one can really see the fact that you have taken off your shoes under your desk, after all. The trick is just remembering to slip them back on before you get up, and BAM! Professionalism has been restored.
The issue arises when everyone is able to see the lack of professionalism that you present; think of it as greeting clients wearing mismatched socks and no shoes, or having them step over a fallen branch in order to get to your office, where the real professionalism is. I’m not going to suggest that you work to convey perfect adherence to the standards of professional conduct; let’s face it, we are all human and we all make mistakes sometimes. What I do suggest, however, is working to ensure that the face that your customers see is always professional, and the first step in that process is your website.
Be Sure Don’t Accidently The Wrong Grammars
Typos and formatting do matter. If your text overlaps, if you have misspellings, poor grammar, improperly used words (they’re instead of their, or where instead of wear), poor navigation, and even improper features all serve to convey the idea that your site is unprofessional. While there may be simple reasons for these things to occur, like an update that was not compatible with your theme (if you use WordPress), or an old version of Magento that was upgraded, for example, there is no excuse for not double checking yourself.
Your site is the first experience that your customers have with your company. It is how you are reaching out to introduce yourself to your target market through the internet. While there are instances where a consumer may overlook one issue, such as one improperly spelled word out of the entire site, you want to make sure that your customers do not see your company as one that is prone to mistakes.
Think Like A Customer
As a consumer myself, I know that I personally will not spend money with a company if their site isn’t professional. How do I know that they will address any issues with my order in the appropriate manner if they cannot even manage to ensure that their site is error free? This is the mindset that you will need to have when reviewing your site in order to ensure that it maintains the appropriate level of professionalism all the way through. This does not mean your site cannot be fun! There are a host of highly professional websites that are fun. (We like to think Hostgator’s site is not just professional, it is fun too!) It simply means that your site needs to convey the tone that you want it to, contain the appropriate information, and work to present the appropriate image to your customers. It doesn’t matter what you are selling, it simply matters that it conveys the right message, a message that cannot be present if your site is less than professional.
If you are unsure as to whether or not your site looks professional enough, ask a friend, or find an online editing service that can review the site for you to double check and give you pointers. Take the extra time to double check anything you post, and in doing so, you will make sure that your customers aren’t being asked to step over any branches, giving them the confidence in you that they need in order to purchase your products or services.
Professionalism Demotivational Poster. (2014). [image online] Available at: http://1.bp.blogspot.com/_MIqc0txxDNM/SvfBIqftprI/AAAAAAAAAA4/S63X2RMUECo/s320/professional.jpg [Accessed: 20 Mar 2014].
We’re excited to announce that we’re now fully translated into Tagalog, the language of the Philippines. To welcome our new Filipino Pinners, we’re put together a collection of some of our favorite boards and Pins.
Visiting the Philippines
The Philippines is made up of 7,107 islands, so you can bet there’s lots to see and do. There’s the capital Manila, the Taal Volcano in TagayTay, the steepest rice terraces in the world in Luzon and Donsol, known for its whale sharks. Whatever you’re into, you can use place boards to plan every part of your trip, like where you’re staying.
Philippine food often combines sweet, sour and salty flavors all at once for a taste explosion. Try kare-kare, a mixed vegetable and meat stew, or lumpia, the Filipino version of egg rolls. My favorite food from back home is adobo, a cooking style used to prep meats and vegetables. I like it best in adobong hito, which is catfish. See what other Filipino dishes you can try for dinner this week.
Follow Chelo Biaño’s board Filipino Recipes on Pinterest.
I teach Eskrima, the traditional martial arts of the Philippines. It’s the official martial art and sport of the country, and every time I practice, I feel more connected to my culture. Eskrima emphasizes fighting with weapons like sticks, knives and other blades. It’s also got different hand-to-hand techniques. There’s lots of movement involved so it can be difficult to perfect.
Follow Everett Katigbak’s board the bladed hand on Pinterest.
Maraming salamat (Thanks!)
—Everett Katigbak, Brand Manager, Currently pinning to pilipino-ako