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The post 5 Ways to Drive Leads to Your Website appeared first on HostGator Blog.
Lead generation is an important part of business operations.
As a freelancer or small business owner, you want interested buyers to visit your site and learn about your services. It all begins with attracting qualified traffic to your website.
It’s not a complicated task, but you will need to invest your time and some resources. Here are five ways to get leads to your site.
1. Boost Organic Search Results
Search engines have become the gateway to learning everything you need to know. For consumers, it’s a tool to do quick research on a brand, find a coupon code, or just casually shop for clothes on lunch breaks.
Juno reports that 81% of people perform some type of online research before making a large purchase. Therefore, it’s imperative for your business to rank in search results. If not, you risk the competition swiping your leads.
Search engine optimization (SEO) centers around knowing the intent of your ideal visitor. What words do they use? What questions do they ask?
Google’s Keyword Planner is a valuable resource for conducting your keyword research. You can discover new phrases that match your services and narrow your keyword list to the ones that really matter.
Once you’ve nailed down your keywords, you’re ready to write content. Use on-page SEO best practices, like adding the keyword in the header, to earn more leads. Then, tailor your content to keep visitors engaged.
2. Develop Partner Campaigns
Partnerships are key to growing your small business. When you connect with partners, you get access to their resources and audience. In return, you can leverage those assets to influence people to check out your site.
Co-marketing campaigns help partners bring their expertise to the partnership and gain a mutual benefit. Jyoti Mali, head of digital marketing at TIS India, agrees:
“You can set up partnerships with reputed companies to start your co-marketing campaign. This will help the users to know more about your products and services because they will get a wider platform for exploring your offers.”
Your campaign doesn’t have to be super complex. You might partner with a business to create a social media video or run an exclusive promotion. If you got the time, you could host an intimate VIP event in your local area, too.
Whatever you decide, stick to your goal of driving leads to your business. Make sure all promotional signage includes your website. It’s also a clever idea to capture people’s email addresses to send them future updates.
3. Advertise on Social Media
Small businesses operate on tight budgets. You don’t have the luxury to throw money at every marketing idea. Totally understandable.
However, most small businesses suffer when they don’t want to spend any money. They constrain their budgets to where there isn’t any room to execute on sound strategies.
If you’re willing to step into a growth mindset, your business should consider testing social media advertising. It’ll drive more leads to your site, in addition to spreading brand awareness.
Start with the social media platform that your typical buyer uses. Then, determine your weekly or monthly budget. It can be a few hundred dollars.
Next, follow the on-screen directions on the platform. For example, Twitter helps you build your ad from start-to-finish with helpful tips along the way.
Make sure your ad uses an eye-appealing image and concise copy. Look at how Walmart crafted their Facebook ad below. The graphic is colorful with the logo prominently displayed, and the copy talks directly to the consumer with a coupon.
Don’t be afraid to spend your marketing budget. Social media advertising can be effective for your company.
4. Participate in Online Communities
The online world serves as a home for people with different interests, ideas, and beliefs. You can literally find a community for anything, from Star Wars’ fan clubs to dog lovers’ support groups.
You can tap into these online communities to drive more leads to your site. Megan Biondi, former social media marketing specialist at Blue Fountain Media, highlights the benefits:
“Participating in these conversations increases your exposure as well as the odds of engaging with other group members. If you’re focusing on a select few groups to participate in, it’s the most time efficient to participate in groups that get a lot of views, discussions, and traffic.”
Before you go spamming everyone with your marketing messages, it’s critical that you join these communities with a genuine interest to bring value to its members. So, don’t talk about your services every time you engage the group.
Plus, you’ll want to join communities that fit your business’s purpose. For instance, it’s not cool to push your floral arrangement businesses in a group focused on college basketball.
5. Send Creative Emails
Email marketing is one of the hidden gems of small business. Companies usually get bogged down with executing so many other tactics that they forget about their email subscribers.
The first step is to continue building your email list. You can add pop-ups to your homepage prompting visitors to give their email addresses in exchange for a discount. Or you can encourage your social media followers to sign up for your weekly newsletter.
Next, focus on sending emails with worthwhile content. The message should entice leads to click to learn more. For instance, if you’re a boxing gym owner, you may send a list of the top five tips on how to be a better boxer. You would include two of those tips in the email and have the subscriber go to your website to get the additional three strategies.
Blue Apron is creative in their approach to getting leads to their website. In the email below, they offer their subscribers a $40 off coupon and simple instructions on how to get started with their service.
Your subscribers are eager to hear from your business. So, dust off your email list to generate more leads.
Get More Customers to Your Site
Now is the time to craft your lead generation strategy. Bring more leads to your website through organic search, social media advertising, and email marketing. Customers are waiting to buy from your business.
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There is one thing every digital agency, WordPress agency, and services company needs: clients. In the services world, clients make the world go ‘round because, without clients, you wouldn’t have a business.
Every business strategy, marketing tactic, and sales call is designed to do one of three things:
Find new clients
Close the sale to secure new clients
For most agencies, the second two tasks, closing the sale and keeping your existing clients, are relatively easy when compared to the first task. Finding new clients is one of the most difficult tasks a services agency has because while there is more than enough business to go around, no one can hire you if they don’t know that you exist or they forget that you could be a viable choice.
With that in mind, here are nine ways you can increase the visibility of your WordPress agency, expand your brand reach, and get in front of new potential new clients.
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1. Join Local Business Networking Groups
I know you like WordPress meetups and WordCamps, but if you want to find new clients and become completely booked, you need to branch out.
Research all of the local business and networking groups in your area
Identify the groups your ideal clients belong to and attend
Go to a couple of events for each group to try them out
Pick the top two groups you can commit to attending regularly and go
The idea here is to maximize your return on investment by not only ensuring the room you’re networking in has at least a handful of potential clients in it but is also expanding your network at the same time. You never know who else the people you meet know and can refer to you.
2. Join Complimentary Business Associations
The best strategic partners and referral partners are complementary businesses that serve the same target market. If you’re a WordPress agency, potential complementary services companies would be:
Public relations agencies
Social media marketing firms
Search Marketing Firms
While the WordPress industry has WordPress meetups and WordCamps, complementary industries have their own trade organizations with directories, local networking groups, and large conferences. Consider joining complementary industry organizations where you can be the only WordPress agency in a room full of potential partners.
3. Attend Business Conferences
If you’re going to attend one conference next year, make it a business conference. Choose to invest in learning how to do business better while surrounding yourself with hundreds of potential clients instead of the three to five you may get at a local event if you’re lucky.
Even better, consider attending an entrepreneurship conference or a conference for online business owners where speaker after speaker is telling attendees they need a WordPress site. Then when you introduce yourself to someone new, they ask what you do, and you say my company builds WordPress websites, they’ll immediately want to know more and the chances of landing a sales call skyrockets.
4. Attend Niche Conferences
If you serve a specific niche, find out what events, workshops, virtual summits, and conferences exist specifically for that niche and get involved. Find out how to speak at the event, attend the event and participate in everything available to you, post to social media and use the event hashtag for greater visibility, or even consider hosting a breakfast, lunch, dinner, cocktail hour, or a party at the event.
Remember, the greater the focus is on the niche, the bigger the chance is that you’re the only WordPress agency in the room.
5. Publish Case Studies And Share On Social Media
One of the best lead generation tactics you can invest time in is creating case studies for your successful projects. Case studies tell the story of a project and allow prospective clients to step into the story, experience it for themselves, and get a taste of what it could be like if they also chose to hire you.
In your case studies, be sure to include:
The initial challenge or problem and concerns the client had
What made them choose your agency
What the scope of work was and how you approached the project
What stood out for your client along the way in terms of their experience working with you
Any hurdles the project encountered and how you moved past them
The results of your work together and the project’s impact on their client’s business
A testimonial from the client, including what they would say to a prospective client who is on the fence about hiring your agency
The key to a great case study is participation from the client. Host an interview with the client to get their side of the story and a testimonial. Just don’t forget to ask what hesitations they may have had. By including what your client was hesitant about or unsure of when deciding whether or not to hire you along with why they were happy to have selected your agency, you’re helping future prospective clients move past their objections before they even speak with you.
Finally, share it across your social media channels.
6. Speak At Events Targeting Your Ideal Client
Once you have identified events and conferences that your ideal clients attend, and you have attended several to get a feel for the attendees, the event vibe, and the inside perspective, find out how you can speak at the events.
Is there an application process? A call for papers?
Do you have to know someone? If so, who?
Who are the main organizers?
Who is responsible for selecting speakers?
Is there a deadline to apply?
Are there specific requirements you must meet?
The key is first attending the events to get to know the crowd first-hand. This way you can craft your talk to perfectly fit the needs of the audience and deliver maximum value.
7. Sponsor An Event
If you’re going to invest in attending an event anyway, why not choose to sponsor the event? From a table or a booth and/or special swag to hosting a meal or cocktail hour, requesting a room drop, getting your branding on the event materials, or speaking, there are often many sponsorship opportunities available to put your brand center stage.
Just make sure that if you invest in event sponsorship, you also invest time, effort, and resources into your event conversion strategy so you leave the event with as many warm leads as possible.
8. Join Online Business Programs
One of the best things I ever did when my agency was young was joining online business programs. These programs that taught online marketing and business strategies had anywhere from 50 to several hundred people in the program, and even more in their Facebook groups. While I didn’t necessarily need the training the program was offering, I did need exposure for my brand and these programs provided a captive audience of business owners who needed WordPress websites.
The trick to making this strategy pay off big time is that you can’t sell yourself or pitch your business or services.
Instead, you show up every day and answer questions from other program members and students in the forums and Facebook groups. That’s it. Show up, be helpful, provide answers, tools, recommendations, and resources, and be visible—all without mentioning your business or your services.
With this approach, you’re positioning yourself as “one of them,” you’re helping others get to know you, you’re establishing trust, and you’re building relationships. That way, when someone in the program needs a WordPress website, you’re the first person that they think of. Or, when they post in the forums or groups that they need a referral to a great WordPress agency, everyone else jumps in to recommend you—and that is 100x more powerful than you recommending yourself.
9. Create Strategic Partnerships
Find complementary business owners and agency owners who offer a different suite of services but serve the same target market and reach out to them about a potential strategic partnership or referral partnership where you each agree to refer business to each other.
Strategic partnerships also work great when you can partner on a single client project, with each agency or firm providing their services and contributing to a larger scope of work. This type of service partnership, where both companies can expand their overall service offerings through the strategic partnership will help you land bigger clients and larger projects that also have larger budgets and often an ongoing recurring revenue component.
The Secret To Finding New Clients
Did you happen to notice a common thread connecting all nine client attraction tactics listed above? A similarity between the options? No?
Let me make it easy for you…
To easily find new clients, you need to go where your prospective clients are.
I know it’s easy and comfortable to go to your local WordPress meetup and attend WordCamps. The events are fun, you know lots of people, and it makes you feel professional — almost like you’re taking action to move your business forward. But did you catch that almost? For most WordPress agencies, WordPress meetups and WordCamps are great places to scout subcontractors and potential hires or partners and not-so-great places to actually find paying clients.
That’s why it is imperative that you and your employees make an effort to go where your ideal clients are. Find opportunities to be the only agency in the room, to be surrounded with a hundred potential ideal clients instead of three, to be featured for added visibility, or to gain access to decision-makers you wouldn’t normally have access to.
Trust me, if you go where the clients are, you’ll already be so far ahead of your competition that closing the sale and keeping the client will be a piece of cake.
Try Managed WordPress Hosting
For those that need more time for scouting new clients, try Managed WordPress with Liquid Web. They handle the core WordPress and plugin updates, image compression and more.
The post How To Find New Clients For Your WordPress Agency appeared first on Liquid Web.
As I write this, I am a little over a month removed from government service. Prior to coming to Rackspace, I spent 13 years working in the Department of Defense/intel world, working across almost all parts of IT, from research and development to operations, spearheading our cloud migration strategy and execution. Time and again I […]
The post When It Comes FedRAMP Authorization, Rackspace Is a Name You Should Know appeared first on The Official Rackspace Blog.
Brisbane’s Airtrain opened in 2001 as a convenient option for travellers trying to get to their last stop after arriving in the Queensland capital. The railway is the fastest and most cost-efficient way to travel between the Brisbane’s airport and its Central Business District, the Sunshine Coast, and the Gold Coast. Soon after the railway…
The post Building a Website on the Fast Track with WP Engine appeared first on WP Engine.
Did you know: WordPress has over 60.5% of CMS market share and is used by almost 34% of websites on the web.
In contrast, Joomla, the second most popular CMS, holds just 5.2% of CMS market share.
Why do you think there is such a difference between the two leading content management systems?
Why do you think over 75M websites use WordPress?
Based on my 10 years of experience and data from WordPress stats and facts, I can say these are the most amazing benefits which make WordPress stand out from the competition: it’s easy to use, efficient, comprehensive, and affordable.
Continue reading The Truly Amazing Benefits of WordPress at The Official InMotion Hosting Blog.
This post first appeared on Morgan Linton’s blog.
Google is making a major change on June 1st, one that they started to talk about back in 2016 and are finally bringing live next month. The idea makes a lot of sense but it could also leave some website owners in a tricky situation if they haven’t already taken a mobile-first approach themselves.
Here’s the skinny:
That means that when a new website is registered it will be crawled by Google’s smartphone Googlebot, and its mobile-friendly content will be used to index its pages, as well as to understand the site’s structured data and to show snippets from the site in Google’s search results, when relevant.(Source – Techcrunch)
As many of you know, when you visit my blog on a mobile phone, it looks completely different. I have a nice handy plugin for WordPress that does this for me. The ads go away, all distractions disappear, and instead the focus is on what is should be on mobile – content.
Still, there are a ton of website and blogs out there that don’t have a great mobile experience and they are likely going to start to notice less traffic coming from search starting in June. Not only is Google using the mobile version of a site to get content for indexing, for years now it has been ranking sites higher that are mobile friendly:
As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.(Source – Google Webmaster Central Blog)
The good news is, it has never been easier to make your site mobile-friendly, especially if you use a platform like WordPress. Here’s a handy article that compares seven different WordPress plugins to make your blog look great on mobile.
Don’t use WordPress? Don’t worry. Here’s a solid article to help you understand how to make your site mobile friendly, and if you’re not a developer, don’t worry there either, there are more web developers than ever now and places like Upwork can help you connect with one for a fraction of what you would have paid only a few years ago.
It’s important to remember that while you might still be someone that surfs the web (do people still say that?) on your Desktop with your huge monitor, most people around the world are looking at your site on a tiny Smartphone screen…and that trend is here to stay.
Interested in a WordPress hosting package? See what Domain.com has to offer!
The post Mobile-First Indexing for All New Domain Names on Google appeared first on Domain.com | Blog.
It’s time for our monthly roundup! If you’re looking for the same great articles the rest of the year, follow us on Twitter and Facebook. Enjoy and let us know if we missed anything important in the comment section. WordPress and WooCommerce Prospress Joins Automattic to Jointly Develop WooCommerce Subscriptions – Prospress is joining Automattic… Continue reading →
With the rise of social media marketing and the prevalence of social networks in our day-to-day lives, having a presence on a variety of platforms is a must for your company. That means creating and managing multiple accounts, which can be time-consuming.
Fortunately, building and maintaining a company page on LinkedIn only takes a little extra time and effort. By adding an air of professionalism to your online presence and showing off your products or services, a well-rounded LinkedIn page can help polish and promote your company’s identity.
This article will explain the many benefits of creating a company page on LinkedIn. Then we’ll show you how to launch one, pointing out the important requirements you’ll need to meet along the way. Let’s dive on in!
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The Benefits of Having an Outstanding LinkedIn Company Page
As a social media platform designed to help people build their professional networks, LinkedIn is a crucial resource for any business that’s hoping to grow and expand. It can help you get plugged into industry-related news and even share valuable content that promotes your company.
When compared with individual employee profiles, a LinkedIn company page can be much more effective at showcasing your business as a whole. Of course, your employees’ profiles are still useful as well. They can act as indirect company ambassadors and help build your connections organically.
Related: 10 Easy Social Media Tips for Your Hard-Working Small Business
On the other hand, a company page is a useful outlet for showing off your business’ latest news, along with your specialized products or services. LinkedIn will help deliver this content to other professionals in your industry to generate buzz and business.
Another handy feature of the platform is that you can easily monitor the impact of your page. Notifications and visual analytics reports will keep you apprised of how often your company is mentioned on LinkedIn so that you can see the effects of your presence there.
Plus, this will help you create effective promotional content for your page. You can keep track of trending content to see what’s working, and use custom Call to Action (CTA) buttons to send traffic towards your website. In other words, a LinkedIn company page offers a lot of potential advantages.
How to Create an Award-Winning Company Page on LinkedIn (In 6 Steps)
There are quite a few things to consider if you want to create a company page and successfully promote your business on LinkedIn. However, with a little careful planning, it can be worth the investment of time and energy. The steps below will help you effectively plan and build your page.
Step 1: Ensure That You Meet LinkedIn’s Requirements for Creating a Company Page
One potential roadblock when it comes to creating your LinkedIn company page is that there are a handful of requirements you must meet to access this feature. For instance, you’ll need to have a personal LinkedIn profile of your own. That account also has to:
Be at least seven days old
Have a profile strength of Intermediate or All Star
Show that you’re currently an employee at the company you wish to create a page for
List your company position on your profile
Have several first-degree connections (there’s no specific number you must reach, but the more you can include, the better)
Be associated with a company email address that has a unique company domain
In short, if you’re not an active LinkedIn user already, it can be challenging to get a company page started. Fortunately, anyone who’s an employee at your business can create and manage your company page. As long as you have at least one active LinkedIn user, meeting these requirements shouldn’t be too hard.
The one criteria that might get a little tricky is providing a company email address with a unique domain. Gmail, Yahoo, and other accounts won’t work for this purpose. You’ll need an address like firstname.lastname@example.org.
Fortunately, we offer an affordable solution.
At DreamHost, we provide professional email plans for creating addresses with unique domains. They start at just $1.67 per month per mailbox. You don’t even have to register your domain or host your website with us — this service is available to anyone!
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Step 2: Add Your Company’s Details to Launch Your New Page
Once your profile (or an employee’s profile) meets all of LinkedIn’s requirements for creating a company page, you can do so by clicking on the Work icon in the toolbar. Then scroll down and select Create a Company Page.
On the next screen, choose the tile that best describes your business. After that, you’ll be able to fill in some basic details about your company. Start with your company’s name and then create your custom LinkedIn company page URL. Don’t forget to add your website’s address as well.
Next, you can select your company’s industry, size, and type. You have to choose from several drop-down menu options, so you may need to pick the available choice that’s most relevant, especially when it comes to your industry.
After that, scroll down to upload your company’s logo and add your tagline. These elements are essential for promoting brand recognition through your profile.
Keep an eye on the Page Preview section to get a peek at how your company page will look. When all your information is correct, check the box to agree to LinkedIn’s terms and then hit the Create page button.
Step 3: Spruce Up Your Company’s Profile to Attract and Inform Visitors
After you’ve officially created your company page, you can start adding additional information and brand elements. First and foremost, you’ll probably want to include a banner image. This is a large image that will be displayed at the top of your page, similar to a cover photo on Facebook.
You can use the small blue pencil icons to edit various features on your company page, including your banner image. You might use a team photo, a picture of your brick-and-mortar location, a popular product image, or a relevant decorative visual.
Additionally, you’ll want to write a compelling summary of your company for the Overview in your About section. LinkedIn provides limited space here — just 2,000 characters, including spaces — so you’ll want to make every word count. Be sure to highlight what makes your company unique and better than the competition.
Then head over to the Jobs section of your page. Here you can provide career-related information and job postings.
Since many LinkedIn users take advantage of the platform’s job hunting features, this can help to boost your page’s visibility. Just make sure to keep it updated so you don’t have people applying for positions that are no longer available.
Step 4: Post Regular Updates to Generate Industry-Related Content
Now that your page is up and includes all your company’s information and some key branding elements, it’s time to start filling it with content. There are a few ways to go about this. One of the easiest is to use LinkedIn to promote blog content you’ve already created for your business website.
This doesn’t require you to generate any new long-form content, and it can drive visitors to your website via your blog. Simply include LinkedIn as a part of your blog promotion strategy, and you’ll have a regular source of content for your company page.
However, you can also include recent business news, upcoming events, and other company-specific posts to keep your followers in the loop.
This can be a smart and simple way to demonstrate your authority in your industry, promote events, and even attract more followers. Just remember that, as with a blog, your LinkedIn company page will thrive when filled with relevant content that your followers want to see and read.
Related: How to Start a WordPress Blog: A Comprehensive Guide
Step 5: Promote Your LinkedIn Company Page to Gain Followers
Your company page isn’t very useful if no one knows it exists. Especially when you’re first getting it off the ground, promotion will be vital to gathering followers. One of the easiest ways to get started is by adding your company’s location to your page’s About section.
This makes your company and job postings more discoverable on LinkedIn. Your page will be more likely to show up in searches as a result. Using relevant keywords in your page’s content can also help to increase your reach.
Another key promotional tactic is engaging your employees on LinkedIn. Invite them to list your company page on their own profiles and claim it as their place of employment. This will help you tap into their already existing networks to make connections with others in your industry.
Finally, it never hurts to promote your LinkedIn page on other social channels. This may mean including links to your company page in your Twitter bio or your Facebook About section. You could also include LinkedIn among your social sharing icons on your website and blog posts.
Step 6: Showcase Individual Products or Services on Their Own Pages
So far, we’ve covered all the basics for creating and maintaining a LinkedIn company page. However, you can take your profile to the next level and use it as a way to promote specific products or services, by creating showcase pages as well.
These are pages dedicated to your company’s products or services. They appear on your company page in the right-hand sidebar, under Affiliated pages.
You can write a description, share a link, and even post content on each of your showcase pages. If you offer a wide range of products or services, this is a way to provide targeted content for each of your audiences. In some cases, this technique may be more effective than offering generalized content on your company page itself.
If you’d like to create more traditional, campaign-based content for LinkedIn, you might also consider using the platform’s advertising options. LinkedIn ads are highly targeted and can help you reach other professionals in your industry, generate leads, attract job applicants, and more.
You have a lot of options when it comes to promoting your business on social media. With its professional audience and unique opportunities for showing off your products and services, LinkedIn can prove well worth your time.
This guide has demonstrated how to create a high-quality LinkedIn company page in just six steps:
Ensure that you meet LinkedIn’s requirements for creating a company page.
Add your company’s details to launch your new page.
Spruce up your company’s profile to attract and inform visitors.
Post regular updates to generate industry-related content.
Promote your LinkedIn company page to gain followers.
Showcase individual products or services on their own pages.
Do you need a business website to go with your LinkedIn company page? At DreamHost, we offer affordable hosting services with robust features and resources to help you create the perfect website for your company. Check out our Shared Hosting plans today!
The post How to Create a Company Page on LinkedIn to Promote Your Small Business appeared first on Website Guides, Tips and Knowledge.
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You’ve finally got a website for your business, because you know it’s the key to getting found by new customers who start most of their searches online.
But your website can do more than raise your visibility in search results.
It can also provide another revenue stream for your business.
Whether you sell physical goods in a brick-and-mortar location, provide in-person services to a local market, run a restaurant, or offer your freelance expertise online, there are ways you can make your website work harder for you.
One or more of these options may be just right for your small business site.
1. Build an Online Store
If you have a brick-and-mortar retail shop, selling your products online is an obvious choice to expand your market, but other businesses can benefit from having an online store, too.
Own a coffee shop or bakery? You can offer your branded merch (t-shirts, mugs) online along with special coffee blends or cakes and gift baskets. And any type of business can offer gift certificates online.
No physical products? No problem. If what you sell is expertise, consider putting some of it into e-books on topics that matter to your clientele, and sell them in your online shop. (We’ll talk more about expertise in a moment.)
Setting up an online store is easier than you may think. Gator Website Builder’s eCommerce plan gives you the templates and drag-and-drop tools you need to set up shop online fast.
The eCommerce plan supports HD video and audio so you can create compelling product videos, and you get tools to manage your inventory, calculate shipping and sales tax, and offer coupons to your customers.
2. Let Customers Book Appointments Online
Worldwide access to global knowledge is great, but I think the real benefit of the internet is being able to book appointments without a phone conversation between two harried people who toss out days and times until one works.
Setting up appointments online is easier for everyone—your receptionist can focus on other tasks, and your customers don’t get stuck on hold.
Online booking also lets customers reserve a spot whenever they’re ready, instead of having to wait for office hours to make a call. When you make people wait, they sometimes forget—or find a competitor who lets them book online, so you lose out.
You can add booking capability to your WordPress website with a plugin. One of the most popular is Booking Calendar, which lets you customize the fields customers will fill in, notifies you of new booking requests, and stores all your booking information in a single database so you don’t have to toggle back and forth to manage your client list and appointments.
3. Share Your Knowledge Online
Once you’ve been running your business successfully for a while, you’ll probably have insights other people will pay to learn. Writing, design, and coaching businesses are a natural fit for online one-on-one entrepreneur mentorship programs and group courses aimed people in the same field who want to learn more about some aspect of the business.
Other businesses can use this approach, too. Maybe you grew your landscaping business from zero to six figures in under two years. Other new landscapers will want your advice on marketing and customer retention.
Does your HVAC repair company have the lowest employee-turnover rate and the best customer reviews in town? Other contractors will want to know how you retain top talent.
There’s one big difference between selling this type of expertise online and setting up an online store or booking tool: You’ll need to reach a different audience from your regular customer base. That requires some research to see if there’s a demand for your knowledge, and to find out where your potential customers hang out online so you can start connecting with them.
You’ll also need to establish yourself as an expert, with a blog, podcast, or videos that gives away some of your knowledge for free. You can set up a blog fast with the Gator Website Builder and its blogging templates.
You’ll want to make sure your business website’s hosting plan can handle more traffic and load audio and video content fast. It may be time to upgrade to cloud hosting if you expect spikes in traffic when you open new course registrations, or if you need faster load times for your instructional videos and podcasts.
Building up this type of revenue stream takes some time, but it can be lucrative if there’s enough demand and you put in the marketing work. And if your main line of business is seasonal, like landscaping or air-conditioner repair, an online sideline can help smooth out income peaks and valleys.
4. Add Ads and Affiliate Links to Your Small Business Website
With a decent amount of traffic, your site can also generate revenue through affiliate links and ads. Affiliate marketing is big business, and just about anyone with a website can take part. Simply defined, affiliate marketing lets you earn commissions on sales of other people’s products that you promote on your site.
Let’s say you own a cupcake shop, and your shop’s website has a popular blog that features tips on decorating cupcakes. You might sign up for the affiliate program offered by your favorite decorating tools company, include links to their products in your posts (along with an FTC-required disclosure that they’re affiliate links), and earn a commission on each sale that comes from your links.
You can also run ads on your website. Google AdSense is the most popular option, because it’s easy to integrate with your site, it gives you control over which ads appear, and it tailors ads to your content and audience. It can take a while for your AdSense ads to bear fruit—you need to reach a $100 threshold before you receive your first payment. But as far as revenue streams go, it’s a low-effort, low-maintenance way to start monetizing your site.
Want more ideas for making the most of your small business website? There’s always something new and useful on the HostGator blog.
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LANSING, Mich., June 4th, 2019 — Liquid Web, LLC, (www.liquidweb.com), the market leader in managed hosting and managed application services to businesses and web professionals, is pleased to announce their partnership with the Cloudflare Bandwidth Alliance. By joining this alliance, Liquid Web customers will benefit from reduced bandwidth charges automatically.
“We join in committing that we will deliver, free of charge, all egress traffic from our network to any of our Cloudflare customers. Eliminating bandwidth rates provides cost savings for Liquid Web and Cloudflare customers which solidifies our commitment to powering the online potential of our customers while being The Most Helpful Humans In Hosting,” said Carrie Wheeler, Chief Operating Officer.
The Bandwidth Alliance is a group of cloud and networking companies committed to providing the most cost-efficient experience for mutual customers. It was created to help customers save money on bandwidth by waiving or reducing data transfer charges. Its promise is to send all traffic from their network to their partners, free of bandwidth charges. In return, the members promise to send traffic from their networks to CloudFlare with no bandwidth charges. All with the aim of making internet security more attainable for internet citizens.
The partnership between Liquid Web and Cloudflare offers 3 key benefits:
Free egress traffic for all Liquid Web customers (traffic leaving Liquid Web, aimed at Cloudflare.)
Automatic enrollment and savings for all Liquid Web customers.
Alignment with industry leaders such as IBM Cloud and Microsoft Azure.
To learn more about Cloudflare with Liquid Web visit: https://www.liquidweb.com/products/add-ons/performance/
To learn more about CDN visit: https://www.liquidweb.com/blog/what-is-a-content-delivery-network/
About Liquid Web
Liquid Web powers online content, commerce, and potential to 30,000 businesses and entrepreneurs spanning 150 countries. An industry leader in managed hosting and cloud services, Liquid Web is known for its high-performance services and exceptional customer support. The company owns and manages its own core data centers, providing a diverse range of offerings, including bare metal servers, fully managed hosting, Managed WordPress, and Managed WooCommerce Hosting, and continues to evolve its service offerings to meet the ever-changing needs of its web-reliant, professional customers. As an industry leader in customer service*, the rapidly expanding company has been recognized among INC. Magazine’s 5000 Fastest-Growing Companies for eleven years. Liquid Web is part of the Madison Dearborn Partners family of companies, Madison Dearborn Partners, LLC (“MDP”). For more information, please visit www.liquidweb.com, or subscribe to our Blog at www.liquidweb.com/blog.
*2018 Net Promoter Score of 65
Contact: Mayra Pena, email@example.com
The post Liquid Web Partners with Cloudflare to Provide Free Egress Traffic to All Liquid Web Customers appeared first on Liquid Web.
As kids, we’re often asked what we want to be. And then we grow up, and more often than not, life takes us on a different course and we forget what inspired us. LinkedIn and The Walt Disney Studios want to remind you what inspires you. With 20 million jobs on LinkedIn, there are 20 million chances of finding the right job for you, the one you can’t wait to be. Sometimes, all you need is an experience to point you in the right direction. That’s why, in celebration of this summer’s release of...
Join us this June to learn about AWS services and solutions. The AWS Online Tech Talks are live, online presentations that cover a broad range of topics at varying technical levels. These tech talks, led by AWS solutions architects and engineers, feature technical deep dives, live demonstrations, customer examples, and Q&A with AWS experts. Register Now!
Note – All sessions are free and in Pacific Time.
Tech talks this month:
June 20, 2019 | 1:00 PM – 2:00 PM PT – Create a Digital Asset with Amazon Sumerian and AWS IoT – Learn to create a “digital asset” of a physical machine using Amazon Sumerian and AWS IoT to create simulations, alerts, and diagnostic instructions.
June 25, 2019 | 9:00 AM – 10:00 AM PT – Running Enterprise CI/CD workloads with Amazon EC2 Spot Instances and CloudBees – Learn how to launch your CI/CD pipelines in the AWS cloud more quickly, and cost-effectively with CloudBees Core and Amazon EC2 Spot Instances.
June 26, 2019 | 11:00 AM – 12:00 PM PT – Gain Control Over Your License Usage and Reduce Costs Using AWS License Manager – See how you can gain control over your license usage and reduce costs using AWS License Manager through effective and proactive license management.
June 18, 2019 | 9:00 AM – 10:00 AM PT – Serverless E-commerce Application Using AWS AppSync – Learn how to get started with AWS Amplify, create a GraphQL API using AppSync, and see how easy it is to collect and visualize analytics data using Amazon Pinpoint, Amazon Kinesis Firehose, Amazon Redshift, and Amazon QuickSight.
June 20, 2019 | 11:00 AM – 12:00 PM PT – Container Security 101 and Beyond – Join a discussion on container-specific security considerations, from container image hygiene to running containers securely, handling sensitive data, permission management, as well as auditing.
Data Lakes & Analytics
June 17, 2019 | 11:00 AM – 12:00 PM PT – Build ETL Processes for Data Lakes with AWS Glue – Learn how you can build, automate, and manage ETL jobs for your data lake, using AWS Glue as a scalable, serverless platform for Apache Spark and Python shell jobs.
June 19, 2019 | 9:00 AM – 10:00 AM PT – Ditching the Overhead: Moving Apache Kafka Workloads into Amazon MSK – Learn how to remove the complexity of managing Apache Kafka by moving your workloads to Amazon MSK with minimal downtime.
June 20, 2019 | 9:00 AM – 10:00 AM PT – Unify Your Data Warehouse and Data Lake with AWS – Learn how to break data silos among analytical engines and between various groups in an organization by combining data warehouse and data lake architectures with AWS.
June 18, 2019 | 1:00 PM – 2:00 PM PT – Achieve Continuous Availability with Amazon Aurora Multi-Master – Learn how to achieve Continuous Availability with Amazon Aurora Multi-Master.
June 19, 2019 | 1:00 PM – 2:00 PM PT – Root Cause and End-user Impact Analysis Using AWS X-Ray – Learn how to pinpoint application performance bottlenecks and assess the root cause of discovered issues using AWS X-Ray.
June 24, 2019 | 9:00 AM – 10:00 AM PT – Replace Your On-Premises VDI with End-User Computing on AWS – Learn how you can improve the flexibility and scalability of your EUC solutions by moving to EUC services on AWS.
Enterprise & Hybrid
June 25, 2019 | 11:00 AM – 12:00 PM PT – How to Build Your Cloud Enablement Engine with the People You Already Have – Learn how to build the skills, organization, and operating model to accelerate cloud adoption.
June 24, 2019 | 11:00 AM – 12:00 PM PT – Securing Your Devices from the Edge to the Cloud – Learn how to use AWS IoT services to reduce the complexity of keeping data secure, restricting access to devices and cloud resources, securely connecting to the cloud, and auditing device usage.
June 18, 2019 | 11:00 AM – 12:00 PM PT – Building Secure Machine Learning Environments Using Amazon SageMaker – Learn how to build secure machine learning environments using Amazon SageMaker.
June 26, 2019 | 1:00 PM – 2:00 PM PT – Fraud Detection Using Machine Learning with Amazon SageMaker – Learn how to do fraud detection using machine learning with Amazon SageMaker.
June 27, 2019 | 9:00 AM – 10:00 AM PT – How AWS Migration Hub Helps You Plan, Track, and Complete Your Application Migrations – Learn how to use AWS Migration Hub and AWS Application Discovery Service to discover, plan and track your application migrations.
Networking & Content Delivery
June 17, 2019 | 1:00 PM – 2:00 PM PT – Customer Showcase: Exploiting Multi-Region Data Locality with Lambda@Edge – Learn how to run your applications in multi-regions and how serverless can help.
June 26, 2019 | 9:00 AM – 10:00 AM PT – Developing Intelligent Robots with AWS RoboMaker – Learn how to develop, test and deploy intelligent robotic applications with AWS RoboMaker.
Security, Identity, & Compliance
June 17, 2019 | 9:00 AM – 10:00 AM PT – Continuous Compliance with AWS Security Hub – Learn how AWS Security Hub provides you with a comprehensive view of your security state within AWS and helps you with continuous compliance checks.
June 19, 2019 | 11:00 AM – 12:00 PM PT – Customer Showcase: Learn How Amazon.com Uses Amazon GuardDuty to Protect its Infrastructure – Learn how one of AWS largest customers, Amazon.com, uses Amazon GuardDuty to protect their infrastructure.
June 27, 2019 | 11:00 AM – 12:00 PM PT – Serverless Streams, Topics, Queues, & APIs! How to Pick the Right Serverless Application Pattern – Learn how to choose between streams, topics, queues, or APIs with AWS Lambda – pick right design pattern for your serverless application.
June 24, 2019 | 1:00 PM – 2:00 PM PT – Build Your Data Lake on Amazon S3 – Learn why Amazon S3 is the best destination for your data lake.
It is with great affection that I get to share news of an addition to the WebPros family. Starting today, WHMCS joins us as part of this exciting and growing group of companies that power the hosting industry. Years ago, cPanel and WHMCS began a partnership to improve integration and support between the companies, and the software we build. As a result, cPanel and WHMCS have enjoyed an incredible working relationship for nearly 7 years. So close, in …
It’s less than a month until one of the biggest marketing and retail conferences kicks off in Chicago. This year, the conference will take on a new form as it combines with GlobalShop and RFID Journal LIVE! Retail to form the colocation event Retail X. Once again, we’ll be back to deliver the facts on… Continue reading →
Today, we are going to look at integrating G Suite (formerly known as Google Apps) with your shared hosting provider. For years now, Google has provided you with everything from quality email to easy word processing and collaboration in addition to the premier search engine on the Internet.
But you may not be as familiar with G Suite or how it can help your website become a better and more competitive entity on the Internet.
Continue reading Guide to G Suite Integration on My Shared Hosting Plan at The Official InMotion Hosting Blog.
The post 5 Ways to Drive Traffic to Your Website from Social Media appeared first on HostGator Blog.
Everyone is spending time on social media.
It’s the hangout spot for people to chat with their friends and get the latest updates on their favorite TV shows. It’s also a place for you to attract new customers to your brand.
It’s important for people to engage with your website. However, social networks are doing their absolute best to keep people in-platform.
But you can change all that!
Here are five social media tips for your brand to get people to actually visit your website.
1. Optimize Your Profile
It’s very likely for potential customers to learn about your brand on social media before they even land on your website. So, you’ll want to make a good first impression.
You’ll need two key people from your team: a graphic designer and a copywriter. The designer will ensure your logo and profile images represent your brand well. You may need to adjust the color schemes or image sizes to maximize your brand’s visibility.
Then, work with your copywriter to draft a creative message about your business. You can use your tagline or meaningful saying that will strike an emotional chord with your followers.
Here’s an example from Califia Farms. Their Instagram profile shows a clear image of their logo. Plus, the copy sparks curiosity and spotlights their plant-based mission.
Lastly, you want to lead people to your site with a link. Experiment with your homepage or a specific landing page. Your goal is to increase traffic and keep your new visitors’ attention.
2. Tease Exclusive Content
Consumers love the velvet rope treatment. That’s when a few people receive access to a special offering. It gives people a sense of belonging and labels them as part of the “cool kids” group.
Exclusivity can encourage more people to visit your site. Julie Neidlinger, writer, artist, and pilot from North Dakota, provides her perspective:
“Exclusivity works because, frankly, people like to be in on the secret. Exclusivity makes people want something. If they can’t have it, they want it all the more. Some of us take a bit of pleasure when others are excluded (though we’d rather not admit that).”
Use this strategy to your advantage by only posting links to specific content on your social media channels. For instance, let’s say you did an interview with a well-known expert. You can post the link to the video only on your Facebook account for 48 hours. That exclusivity will motivate your followers to click the link to your site.
Another idea is to announce product releases on social media. It’ll prompt your audience to follow you on social media and visit the official announcement page. It’s a win-win for everyone: your fans get the exclusive perk and your brand gets traffic.
3. Engage Followers Directly
Social media has earned a bad reputation because businesses like to rely on too many automated processes. This dependence on automation hinders brand engagement.
Your customers want personal attention, not a bot sending them a canned response every single time they reply to your social account. To truly get people to your site from social media, you must engage them directly.
So, invest in hiring (or outsourcing) a part-time social media manager to craft direct responses to your followers. Whether it’s a potential customer looking for a quick answer or a long-time customer needing assistance, you want someone to provide a unique reply in a timely manner.
Footwear and apparel brand Vans offers a good lesson on how to connect with your social media audience. Below the company provides a friendly reply along with a recommended site for the customer to visit.
When directing followers to your site, make sure it fits their needs. Matching the right page with their current issue ensures a positive outcome.
4. Connect with Influencers
When building your marketing plan, don’t forget the power of relationships. Your team shouldn’t be tackling every task in a silo. Instead, recruit influencers to help you spread your message and get people to your site.
Choose influencers within your industry that align with your brand’s values and goals. David Zheng, former contributor to The Daily Egg, offers his insight:
“It can be excruciatingly overwhelming to track down influencers…The key to finding the right influencers is to remember that the more you know about your target, the better you can create a pitch that will engage and sell them on your idea.”
You’ll want to draw up an agreement highlighting the expectations for the influencer partnership. Will the individual retweet specific posts? Or will the person post about your business three times a week on his account?
Moreover, give influencers creative control to develop new social media ideas for your brand. Maybe they can post a series of funny videos or do a takeover on your Twitter account. These innovative approaches will earn your business more traffic.
5. Promote Special Deals
A good deal is hard to find. That’s why customers are happy when they find a coupon for their favorite brand. Customers will even go the extra mile to locate a promotional code before purchasing products in their online shopping carts.
You brand can leverage people’s need to save money. Start by offering special discounts on your social media accounts. It can be a one-time holiday offer or monthly deals just for your followers.
These incentives will get people to your site, and it gives visitors a reason to buy from you now, rather than later.
Check out this example below from Letterfolk. On Facebook, the brand is showcasing a special 20% discount on all their inventory for their Mother’s Day Sale.
Like any good marketing strategy, don’t overload your customers. You shouldn’t post discounts every day. Also, state any restrictions about the coupon upfront. The last thing you want is followers upset because their coupon doesn’t apply to the items in their cart.
Driving Traffic From Social Media to Your Website
Social media is all the craze, but you need visitors to come to your site. From profile optimization to direct engagement, there’s an opportunity for your brand to get more traffic.
Find the post on the HostGator Blog
AUSTIN, Texas – June 3, 2019 – WP Engine, the WordPress Digital Experience Platform (DXP), today announced registration is open for its signature annual event, WP Engine Summit/2019, June 25-26 at the Fairmont Hotel in Austin. With over one thousand attendees throughout its four years, the WP Engine Summit/2019 is the premier event for digital…
The post WP Engine Summit/2019 Convenes Digital’s Best & Brightest in Austin appeared first on WP Engine.
Every website needs a contact page. When designing a new website—whether it’s for a WordPress agency, your freelance WordPress business, or a client—at some point you’re going to need to have a conversation about how prospective clients and customers are going to take the next step and contact you.
In this conversation, you’re going to need to address things like:
Should I include a contact form on the contact page?
Should I add the form to other parts of my website as well?
Where is the best place to put the form so I get the best results?
Why Do I Need a Contact Page?
Now first things first. Every website needs a contact page because, over the years, the contact page has become one of the most expected and most visited pages on a website. The contact page is usually used to share contact information, location information, and social media information. It is where visitors know to go if they want to speak with someone or they have a question.
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What are the Benefits of Using a Contact Form?
On the contact page, there needs to be a contact form—a way visitors can connect and communicate with you or your staff. The benefits of using a contact form on your website’s contact page is that:
A contact form streamlines how information is provided to you
You can require specific information you know you need up front
You can pre-qualify, segment, and filter form submissions
You can send them to a customized thank you page
You can provide customized follow up based on conditional logic
While the best place to put a contact form on your WordPress website is on the contact page, that doesn’t mean it’s the only place a contact form could/should go.
6 Places to Consider Placing a Contact Form
Here are six other places on your website to consider putting a contact form:
1. The Website Footer
Most websites include important secondary information in the website footer because the footer shows up on every page of the website, but it’s at the bottom and usually understated so it doesn’t get in the way of the content consumption or conversions. This means people are already used to scrolling to the bottom of the page to find contact information, so why not place a simple contact form there as well? This way the contact form is also on every page on your website, making it easy for visitors to contact you when they’re ready to do so.
2. The About Page
If a visitor has clicked over to your about page, chances are they’re already intrigued by your products, services, course, or program and they just want to learn more about the person/people behind it. The about page is a perfect candidate for a contact form because they’re getting to know you better and the next step is reaching out to contact you.
3. Near A Call To Action
Only including a contact form on your contact page requires visitors to leave the page they are on and go to the contact page to fill out your form. Instead, leverage a popup or lightbox to show your contact form when someone clicks a link to contact you. This keeps them on the page, meets them exactly where they are, and doesn’t get in the way of the content or design.
4. At The Bottom Of A Page
Depending on the type of website you’re building, there may be natural opportunities to include a contact form at the bottom of a website at the end of the content. For example, if you’re a freelancer or agency selling WordPress websites, you most likely have a portfolio and case studies on your website. Consider adding a short inquiry form or contact form at the end of each case study or portfolio entry so your ideal clients who love your work can contact you right away.
5. In The Sidebar
A contact form in the sidebar of your website makes your contact form highly visible and more easily accessible across your entire website. Sidebar contact forms are also usually very minimal, which means visitors will see it as easy and quick to fill out.
6. After Blog Posts
When someone reaches the end of your blog post, it’s usually for one of three reasons: they weren’t engaged with your content and don’t really care, they read every word and love what you have to say, or they scanned the post for the highlights because they’re interested but busy. By adding a contact form at the end of blog posts, you’re making it easy for those who want to reach out and contact you.
Phew! That’s six other places on your WordPress website that you could add a contact form and potentially increase your inquiries.
Check Out Managed WordPress
If you’re a WordPress freelancer, check out our Managed WordPress Hosting package. With pre-installed plugins—including WPForms and streamlined plugin updates, you can focus on creating an amazing Contact Us page while we handle the hosting.
The post Where is the Best Place to Put Your WordPress Website Contact Form? appeared first on Liquid Web.
Happy Pride Month! My favorite parts about celebrating this month are the stories shared from LGBTQ+ folks, their loved ones, and organizations looking to show support. At WordPress.com, we strive to be a platform that democratizes publishing so that anyone can share their stories regardless of income, gender, politics, language, or where they live in the world. This month is a great reminder for why we work hard to expand the open web.
For me, democratizing publishing means more than just my ability to publish my own story. It’s about being able to share, but also being able to receive. As I celebrate Pride Month as a young, queer person, I think back to early online communities on which I found other LGBTQ+ people and how much I resonated with their stories. I feel lucky to be able to share my own story, but there are many LGBTQ+ folks who can’t.
To this end, we wanted to provide resources, inspire, and highlight organizations to support as you celebrate Pride Month in your own way, whether that’s seeking out stories or writing your own.
The LGBTQ+ community is vast — I’m part of it, but I’m still learning new things daily. Whether you identify as LGBTQ+ or not, make sure you properly represent the community at large when you share your story with the help of these resources:
It Gets Better Project’s GlossaryThe Trevor Project’s GlossaryILGA Europe’s Glossary
We know how important it is to find an image that perfectly fits your writing and, since stock-image libraries have historically struggled to represent all experiences, we wanted to share some free image options to ease your search this month:
The Gender Spectrum Collection from VicePexels’ Pride ImagesPexels’ LGBT Images
Have any resources to recommend? Please share them in the comments below! Part of our company creed is to never stop learning, and I’d love to learn what resources you all have found useful.
Tip: Use the #celebratingpride tag to connect with other folks sharing their stories. Here’s more information about using tags.
Inspiration from WordPress.com Bloggers
If you want to write but are feeling stuck trying to find the words, take some inspiration this month from these writers with strong voices and varied perspectives:
CN Lester, the author of Trans Like Me, shares their experience at A Gentleman and a Scholar. Sam Dylan Finch explores queen/trans identity, mental health, and self-care on his personal blog, Let’s Queer Things Up! Blogger and memoirist Lori Duron shares her parenting journey of raising a gender–creative child at Raising My Rainbow.Marlo Mack writes about her experience as a single mom of a transgender daughter at Gendermom.
Tip: Make sure to follow these sites so you don’t miss any future posts.
Organizations to Support from Around the World
In partnership with Out in Tech, volunteers, including some of my awesome colleagues, have worked together over the last few years to create websites for LGBTQ+ organizations around the world. As you look to find organizations to support, remember to think globally, especially considering there are still 73 nations with laws against being LGBTQ+. We hope this list gives you a great place to start:
Roopbaan (Bangladesh)Samabhabona (India)Almas Cautivas (Mexico)TransWave Jamaica (Jamaica)TweetIndia (India)Hombres Trans Panamá (Panamá)Russian LGBT Network (Russia)Diversidad Dominicana (Dominican Republic & Carribean)SAIL: Stop Aids in Liberia (Liberia)African Queer Youth Initiative (Across Africa)Rainbow Egypt (Egypt)Rasan (Iraq)The Rustin Fund (USA)
Happy WordPress-ing. Happy Pride.
For those of you sharing your own stories of being LGBTQ+ in this world, thank you for your bravery and vulnerability.
For those of you who can’t share your story, please know that it gets better and that you aren’t alone this month.
For those of you seeking out other people’s stories, thank you for being supportive, being open, and seeking to expand your perspective.