Super Bowl 53 was one for the ages! Here’s how the conversation around the big game unfolded on Twitter.
You likely see favicons (pronounced “fave-icon”) every single day and don’t even realize it. A favicon is the small image that displays on the left side of the web browser address bar when you visit a site.
A well-designed favicon matches a company’s logo or theme and is easily recognized as belonging to them – it’s a way for customers and prospects to quickly identify that they’re on the right site before they even read anything.
Continue reading Add a Custom Favicon to Your Website at The Official InMotion Hosting Blog.
Your website is the lifeblood of your business, and that’s why you should regularly run a website online backup and store them on your server. You know that in the event of a virus or a botched update, you’ll be able to easily access your data and quickly restore your site.
But what happens when you log into your server and the backup isn’t there? It happens more often than you’d think.
Backup failure isn’t entirely possible to avoid – and that’s why you need more than one storage solution.
Continue reading Why You Should Have Multiple Offsite Copies of Your WordPress Website at The Official InMotion Hosting Blog.
This is part 2 of a six part series based on a talk I gave in Trento, Italy. Part 1 is here.It’s always best to speak plainly and honestly about the situation you are in. Or as Matthew Prince likes to put it “Panic Early”. Long ago I started a company in Silicon Valley which had the most beautiful code. We could have taught a computer science course from the code base. But we had hardly any customers and we failed to “Panic Early” and not face up to the fact that our market was too small.Ironically, the CEO of that company used to tell people “Get bad news out fast”. This is a good maxim to live by, if you have bad news then deliver it quickly and clearly. If you don’t the bad news won’t go away, and the situation will likely get worse.CloudbleedCloudflare had a very, very serious security problem back in 2017. This problem became known as Cloudbleed. We had, without knowing it, been leaking memory from inside our machines into responses returned to web browsers. And because our machines are shared across millions of web sites, that meant that HTTP requests containing potentially very sensitive information could have been leaked.Worse this information was being cached by search engines. So, anyone could go to Google or Bing or Baidu and look for sensitive information just by knowing a few keywords. Luckily, for us, Google’s Project Zero discovered that we were leaking by looking at Google’s crawler cache. They informed us and we were quickly able to stop the leak.But that didn’t diminish the fact that private information (much of which would have been transmitted encrypted) had been cached by search engines. Although we stopped the leak within 45 minutes the cleanup task was massive. It was massive firstly because we had to find what had been leaked and secondly because we had to find all the search engines with caches and somehow ask them to delete cached data.None of the search engines had handled something like this before. We were asking for mass deletion of data and it took a long time (at least it felt like a long time) to get to the right people and start to get cached data deleted. From the very first night of Cloudbleed I started collecting information to be able to write the public disclosure. Ultimately, when Project Zero wanted to go public, we were ready with a long, transparent blog post on the subject and were able to talk about it.It was, by far, the most difficult week of my career. Firstly, we had the bug itself, secondly, we had the cleanup, and then we had to tell people what had happened. Throughout that week I barely slept (and I am not exaggerating) and a large team of people across Cloudflare in the US, UK and elsewhere kept in contact constantly. We learnt that it’s possible to keep a Google Hangout between two offices running, literally, for days without interruption. Known UnknownsThe hardest thing was that we seriously did not know, at the beginning, whether Cloudflare would survive. Right at the start it looked terrible, it was terrible, and we had two questions: “What private data has actually been leaked and cached?” and “Did anyone find this and actively exploit it?”.We answered both by extensive searching and collating of information from search engines. Ultimately, myself and others called customers and spoke to them on the phone. We were able to tell them what we’d found and statistically what was likely to have leaked. The second question was answered by looking for evidence of exploitation in our logging systems. But there was something very tricky: Cloudflare had long limited the amount of data it logs for privacy reasons. So, we had to dig into statistical analysis of all sorts of data (crash rates, saved core dumps, errors in Sentry, sampled data) to look for exploitation.We split into separate teams to look for different evidence and only myself and Matthew Prince knew what each team was seeing. We did that because we didn’t want one team to influence another. We wanted to be sure that we were right before publishing our second blog with more detailed information.We didn’t find evidence of exploitation. And while serious, the data cached in search engines was found to contain little really private information. But it was very, very serious and we all knew that this could have been worse.Although I look back at those two weeks as the worst of my career, to quote Charles Dickens: “It was the best of times, it was the worst of times”. Most of the company didn’t know Cloudbleed had happened until we went public. The morning it became public I showered very early and took a cab to the office.Normally, the office is quite quiet in the morning and I was stunned to walk into an office full of people. People who asked me “What can we do?”. It was an incredible feeling. We printed a large poster of Winston Churchill staring down at the team saying, “If you’re going through Hell, keep going!”. Everyone pitched in.In the middle of it someone from the press, the BBC I think, asked me if I’d changed any passwords because of Cloudbleed. I said I had not. And that was true. I didn’t change anything personally. But in the middle of that firestorm I took a lot of criticism from armchair critics for that.Although terrible, Cloudbleed reinforced the culture of Cloudflare: openness and helping others. We were all in together and we got through it. And our customers saw that: we didn’t lose major customers, in fact, we gained customers who told us “We want to work with you because you were so open”.Helping to Build CloudflarePart 1: How I came to work here
If you can make a delicious, nutritious meal from scratch, then you
have a rare and valuable skill and you must share it with the world.
With WordPress, it’s easier than ever to have a food blog up and running in a matter of minutes. All you need is a hosting
account and a plugin called WP Recipe Maker.
What Can You Do With the WP Recipe Maker Plugin?
plugin lets you compose your recipes in WordPress and add them to pages
or posts with a few clicks.
Continue reading Safe For Consumption: Using the WP Recipe Maker Plugin at The Official InMotion Hosting Blog.
Many people start a blog with the intention of making money, but they often struggle with knowing how to do so. Some try paid ads while others use affiliate links, but we’ve found that one of the best ways is through partnering with brands for blog sponsorships.
While the prospect of cold emailing business owners you don’t know and asking them to work with you can sound daunting, it’s really not that difficult.
Continue reading How to Work With Brands on Your Blog at The Official InMotion Hosting Blog.
Every week we share Typepad blogs that have caught our eye and have shared over social media. Check them out! Lands' End Business blog is about tips, products and innovations that put your brand to...
The Typepad Team
The post How to Use Content To Build Trust appeared first on HostGator Blog.
Running a small eCommerce business is hard. Every day it feels like competing with the big guys is a bigger challenge than ever. You can’t afford offer the convenience and low prices of businesses like Amazon and Walmart, so how are you supposed to compete?
One of the areas small businesses can win on is trust. But where past generations would develop trust by getting to know the person behind the counter each time they came in to shop, today you need to figure out how to build a comparable relationship online.
For most businesses, the best option is with content marketing.
Why Trust is So Important to Business
Consumers have limited money to go around, so every spending choice they make has to count. If you’ve ever had the experience of buying something only to realize the product didn’t perform as needed or the business didn’t offer adequate support, then you know how emotional the experience can be—it can feel like a betrayal, even if the financial cost itself was small.
Consumers want to buy from brands they can trust. This is backed up by research. PwC found that 43% of consumers name trust as an important factor when choosing a brand—falling only behind price.
And if anything, finding ways to build trust is even more important for eCommerce businesses, since your customers can’t see and feel the products they buy before they hand over their money. How do they know they’ll receive their order and that it will be what they need? Or if it’s not, that they can work with the company for a painless return?
They have to trust you.
How Content Marketing Builds Trust
If your main source of interaction with customers is your website, you have to use that space to show your customers who you are and why you’re trustworthy. And telling them they should trust you isn’t as powerful as showing them. Content marketing is how you show rather than just tell.
And it works. The Content Marketing Institute’s (CMI) 2018 research found that 96% of the top performing B2B marketers say they’ve built trust with their audience, and 81% of B2C marketers that do content marketing say their audience views them as a trusted resource.
Content marketing successfully builds trust for a few main reasons.
It emphasizes helping over selling.
One of the core tenets of good content marketing is that you can’t make it all about you. CMI’s research found that 90% of the businesses that are most successful in their content marketing efforts say they put their audience’s needs first.
If you think about all of the people you trust in your life, you’ll probably realize that a key feature of those relationships is that they’re not all about what the other person can get from you. Good relationships include mutual care and effort.
While the relationship between a business and a consumer is obviously different, this part holds true. If the only messaging your audience ever sees from you is pushing the hard sell, you’re not giving them any reason to trust you. But when you commit time and resources to creating content that’s genuinely helpful to them, you show them you care about them beyond the bottom line.
It demonstrates your expertise.
This is especially important for service-based businesses. You can use content like blog posts, videos, podcasts, and ebooks to show your audience that you have the necessary skills and knowledge to do the work you want them to hire you for. Even for businesses that sell products, content gives you a chance to show your audience that you understand what they care about—a necessary step in providing products designed to better meet their needs.
It shows the humans behind the brand.
People will never feel the same kind of connection to a logo or brand name that they do to another human being. But your business isn’t just a brand, it’s made up of people.
Creating original content gives you the chance to show more of the people behind the business and humanize the brand for your visitors. When consumers associate names and faces with your business, as well as products, it makes you more trustworthy.
5 Tips for Creating Content that Earns Customer Trust
Doing content marketing isn’t enough on its own to earn customer trust, you have to do it well. To help you put together a content strategy that will earn you the trust of your audience, here are five important strategies to employ.
1. Put the customer first.
It’s human nature to think about your own needs and priorities, but when it comes to content marketing, you have to put real effort into putting your audience’s needs and interests first. Take time to understand who your audience is and what they care about. Then craft your content strategy around them.
That means not centering your products and services (although you can mention them anytime doing so is useful to your audience). Focus first on providing value and building a relationship with your audience, and only later on selling. If you build trust first, you’ll be more successful when you do make the sales pitch.
2. Create unique content.
This was one of the main suggestions Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute, offered on a recent call. She’s noticed way too much content out there from different brands that cover all the same topics.
“Why would you trust one company over another if they’re pushing out the same information?” she asks.
There’s no room for differentiation if you’re repeating information someone else has already provided, and it doesn’t give your readers any good reason to trust you over another brand. So look for gaps in the information that’s out there. Or make sure that if you do tackle a topic your competitors have already covered that you bring a unique spin or angle to it.
3. Use your subject matter experts.
This is another point Cathy made: marketers aren’t always the best experts on the industries they’re working in. “Just because they’re the best writers and the best communicators in the business does not mean they know their product the best,” she pointed out.
But you don’t have to create content entirely on your own. “Lean on your other departments,” Cathy said. “Use all your internal resources to help you be an expert and be someone your customers trust.”
As an example, she brought up Indium, a company in the specialized and highly technical industry of solder supply. The marketing team there will never understand the products and industry as well as the engineers in the company do. So they made the engineers a part of their content by creating video interviews. The video content provides valuable information to their audience while also positioning the company as experts in the industry.
4. Be authentic.
People can recognize pandering. If it looks like you’re trying too hard to relate to your audience—while they always know that just underneath your actions is the desire to sell you something—it will drive them away.
That means you have to find the right mix of focusing on what they care about, while also staying true to yourself in your marketing. If your research suggests your target audience is full of people likely to love Star Trek, slipping a reference into your marketing can be a way to connect with your audience on a more human level—but only if you’re also enough of a fan to get the reference right.
Do try to incorporate the language and interests of your target audience into your marketing, but only insofar as you can do so naturally. If a marketing choice feels forced, you’re probably better off not using it.
5. Be transparent.
People have come to expect the worst from many companies they work with. When you hear about a big company covering up a data breach or attempting to silence employees that complain about harsh working conditions, are you ever surprised?
You can set yourself apart by embracing radical honesty. Some brands are already doing this with their content marketing and seeing great success. Publishing about your failures, providing the numbers about where your earnings go, sharing employee salary information, or even highlighting use cases where your competitor’s product is a better choice are all ways to boldly tell your audience who you are.
Someone who’s just as upfront about their flaws as their strengths will always be more trustworthy than someone’s who’s all bluster. If you’re not ashamed to admit the truth, even in areas where it’s not entirely flattering, that shows your audience that they can trust what you have to say.
Build Trust, Build Business
For the customers that will never meet you in person, you need to find a way to still connect with them as a human being. Content marketing provides that opportunity and enables you to build relationships with your audience while demonstrating all the reasons they can trust you. That’s more valuable than just making a sale, it’s the path to creating loyal customers.
Find the post on the HostGator Blog
If you are running a website for personal or professional purposes, then chances are you probably chose WordPress because of its top ratings as well as its ease in design and how to backup your website. WordPress has become such a standard platform for building a website that it now runs almost one-third of the sites that are on the Internet.
If you are one of those website owners, then chances are you have encountered some problems along the way in either setting up your site or maintaining it.
Continue reading Common Problems that WordPress Website Owners Experience at The Official InMotion Hosting Blog.
This is the text I prepared for a talk at Speck&Tech in Trento, Italy. I thought it might make a good blog post. Because it is 6,000 words I've split it into six separate posts. Here's part 1:I’ve worked at Cloudflare for more than seven years. Cloudflare itself is more than eight years old. So, I’ve been there since it was a very small company. About twenty people in fact. All of those people (except one, me) worked from an office in San Francisco. I was the lone member of the London office.Today there are 900 people working at Cloudflare spread across offices in San Francisco, Austin, Champaign IL, New York, London, Munich, Singapore and Beijing. In London, my “one-person office” (which was my spare bedroom) is now almost 200 people and in a month, we’ll move into new space opposite Big Ben.The original Cloudflare London "office"The numbers tell a story about enormous growth. But it’s growth that’s been very carefully managed. We could have grown much faster (in terms of people); we’ve certainly raised enough money to do so. I ended up at Cloudflare because I gave a really good talk at a conference. Well, it’s a little more complex than that but that’s where it all started for me without me knowing it. Fifteen years ago, a guy called Paul Graham had started a conference at MIT in the US. At the time Paul Graham was known for being an expert LISP programmer and for having an idea about how to deal with email spam. It wasn’t until a year later than he started Y Combinator.Paul invited me to give a talk at this MIT Spam Conference about an open source machine learning email filter program I had written. So, I guess the second reason I ended up at Cloudflare is that I wrote some code and open sourced it. That program is called POPFile and you can still download it today (if you’d like your email sorted intelligently).I wrote POPFile because I had an itch to scratch. I was working at a startup in Silicon Valley and I was receiving too much email. I used Microsoft Outlook and I wanted my mail sorted into different categories and so I researched techniques for doing that and wrote my own program. The first version was in Visual Basic, the second in Perl.So, I got to Cloudflare because of a personal itch, open source, public speaking and two languages that many people look down on and joke about. Be wary of doing that. Although languages do make a difference the skill of a programmer in their chosen language matters a lot.SharingIf there’s a lesson in there it’s… share with others. Share through open source, through giving talks, and through how you interact with others. The more you give the more people will appreciate you and the more opportunity you will have. There’s a great book about this called Give and Take by Adam Grant. We gave everyone at Cloudflare a copy of that book.One of the people who saw me speak at MIT was Matthew Prince, Cloudflare’s CEO. Matthew was speaking also. He saw me speak and thought I was interesting, and I saw him speak and thought the same thing.Over a period of years Matthew and I stayed in contact and when he, Michelle and Lee started Cloudflare he asked me to join. It was the wrong time for me and, to be honest, I had a lot of doubts at the time about Cloudflare. I didn’t think many people would sign up for the service. I’m glad I was wrong. And I am glad that Matthew was persistent in trying to get me to join. Today there are over 13 million domains registered to Cloudflare and I have ended up as CTO. But I wasn’t hired as CTO and it wasn’t my ambition. I joined Cloudflare to work with people I liked and to do cool stuff.I’m very lucky that my background, upbringing, parents and career have enabled me to work with people I like and do cool stuff. The cool stuff changes of course. But that’s technology for you.It's TerribleWhen I was first at Cloudflare I went to quite a few meetings with Matthew. Especially meetings with investors and people would always ask him in a jovial manner “How’s it going?” and he would always answer “It’s terrible”. At first, I thought he was just being silly and was playing for a laugh to see how people would react.In part, he was doing that but there’s also a lot of truth in the fact that startups are “terrible”. They are very, very hard. It’s very easy to get distracted by the huge successes of a small number of companies and not face the reality that building a company is hard work. And hard work isn’t enough. You might not have enough money, or the right people, or you might discover that your market is too small. Silicon Valley lives in a schizophrenic state: everyone outwardly will tell you how they are “killing it” and doing so well. But inside they are full of fear and doubt. Mentally that’s a very hard thing to sustain and it’s not surprising that some people suffer mental health problems because of it. We shouldn’t be ashamed of admitting that things are hard, as Matthew did.Silicon Valley also likes to use very positive language for things that might be a little negative or tough. One such term is “pivot”. There’s nothing wrong with changing direction or responding to customer or market demands. But face it with reality that you had to change direction. That’s OK. To quote George Bernard Shaw: “Progress is impossible without change, and those who cannot change their minds cannot change anything”.Part 2 will be published tomorrow.
Live chat is pretty remarkable when you think about it. You can have a back-and-forth, real-time conversation with a business—all for no charge. Calling into a business comes with the maze of “press 1” menu options and endless strains of muzak. With live chat, you simply type your question and wait for a response.
With simplicity like this, it’s not surprising consumer demand for live chat grew 8.3% in 2017. In fact, recent surveys show more consumers (41%) now prefer live chat over calling (32%), email (23%), or a social media (3%).
Smart eCommerce owners want the best live chat software to meet customer demands.
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How Can Live Chat Help eCommerce Businesses?
Here are some ways live chat benefits your online business.
Online stores that use live chat convert more. Visitors who chat are 82% more likely to convert than customers who don’t. And chatters pay 13% more! Customers like having a direct channel for getting questions answered. The access and transparency increase trust in the brand and its products. Use live chat on landing pages to nudge visitors to explore a product, download a PDF, or subscribe to your newsletter.
Lower Cart Abandonment Rates
Around 70% of online shoppers will abandon a product in their carts. There are many cart abandonment solutions to recover lost revenue. And live chat is one of them. Use live chat to engage hesitant customers at checkout. For example, prompt idle customers with full carts the question: “May I answer any questions about the products you selected?”
Replace Lead Generation Forms
Customers hate filling out forms. They’re impersonal, confusing, and one-way communication. Forms with many options may not include a customer’s specific answer. Or a form may ask too much information or have confusing instructions. Live chat is a less formal, more direct way to gather the same customer information and provide instant feedback for questions. You can also integrate live chat software with your customer relationship management (CRM) system. Export information you gather during the live chat to your CRM for lead gen purposes.
Use your live chat to gather customer feedback data. Customers are more likely to fill out a “moment of your time” survey if you’ve answered their question. Use post-chat surveys to rate/identify things like:
Your agents’ effectiveness at solving a problem
The live chat’s effect on the customer’s purchase decision
Customer interests and confusions
Specific ways to improve the live chat experience
Offering incentives like discounts and coupon codes convert more visitors to customers. Online businesses like LogoDesign.net use their live chat software to deliver these incentives in real time. CEO and Founder Zaheer Dodhia says offering incentives through live chat helps them customize customer orders on the fly.
“For example, if our list price for a design is $100, we often offer a 50% discount. But the visitor might want some tweaks to the stock design. With live chat, we can immediately customize the package and give them a new quote on the spot. Instant customer conversion!”
And, if you’re willing to negotiate prices, live chat offers an effective communication channel. You need immediate feedback to win a retail price negotiation. Imagine price haggling through email. Direct back-and-forth negotiation raises the stakes for buyers, prompting them to buy. Live chat is the closest thing you can get to a real life, brick-and-mortar sales rep.
Live Chat Software for eCommerce
Here are some of the best live chat software for eCommerce businesses today.
Nextiva chat software is a full-featured live chat software that works for any size eCommerce store. It includes a shortcut feature that lets you type out often-used responses with the stroke of a few keys. That can save your chat agents hours of time each week. Nextiva is a modular platform with add-on tools including CRM, analytics platform, and surveys. So, you can build your chat platform around your current needs, with pricing plans ranging from basic to enterprise.
Nextiva helps cut down on cart abandonment by offering proactive chat, letting you reach out to customers before they start chatting. Activate Nextiva’s proactive chat feature on specific web pages to engage customers at critical conversion moments. For example, set prompts to trigger a live chat message after a visitor has spent a minute on your homepage with the message: “What type of products are you looking for today?”
If you need a 24/7 live chat service and/or full automation, Bold360 is a good option. The app uses chatbots to answer customer questions. So, you can use artificial intelligent (AI) to have realistic conversations with site visitors. Or, you can mix it up—using human agents during peak sales hours and chatbox support for slower times. The platform’s AI directs questions it can’t answer to a human agent. This mix of approaches keeps costs low while making sure your customers get the answers they need.
Bold360’s integration features make it ideal for your customer service teams. It connects to your email and text. So, your human or robotic agents can respond to multi-channel inquiries. Or you can set up automated responses. Bold360 also integrates with Facebook Messenger and Twitter. Agents can respond to questions inside social media accounts. No third-party software needed.
All three of Bold360’s pricing plans are “request a quote” options. So, they’re willing to work within your budget to a point. But AI and social media integration aren’t cheap. Also, you’ll need to opt for the more expensive plans to get high-end features like AI.
Tawk.to is a free live chat app and service that is easy to get started with. The service can also staff you with call agents for $1/hour. So, it’s a workable solution for small startups with little or no customer service. Tawk.to offers automated messaging triggers so you can initiate live chats with visitors. Customize Tawk.to’s chat widget to match your store’s branding. Tawk.to has Android and iPhone apps for responding to customer questions on the go.
Tawk.to’s mascot, Mel the Parrot, explains why “Money is the Message!”
Tawk.to runs ads on your chat widget if you use their free service. But you can remove the ads for $12/month (annual payment) or $15/month (monthly payment). Tawk.to doesn’t have as many features as other chat services—it doesn’t include email, social media integration, or chatbots. But if you want a low-entry price and hiring flexibility, Tawk.to is worth considering.
SnapEngage designed its live chat to connect your sales and customer support teams. It comes with features like reporting, website monitoring, and team chats. SnapEngage streamlines the lead generation process, too. Use the software to capture names and emails addresses through the chat box. SnapEngage will then deliver that lead data to your sales team. The chat platform works in an internet browser, so there’s no software to download.
SnapEngage integrates live chat with in-house team messaging. Help desk members can message customers while having open chat windows with other members of your organization. Cross-team integration gets your customers better answers. You can also use SnapEngage to conduct post-chat surveys to rate agents or ask about interests or product preferences.
It’s likely you’ve heard about ZenDesk or used this popular customer support software. But the company also offers a robust live chat feature you can use as a stand-alone service.
Like Bold360, Zendesk Chat lets agents engage customers through social media platforms like Facebook Messenger and Twitter. And it integrates with popular CRMs like Salesforce and website creation tools like WordPress.
ZenDesk Chat excels in delivering in-platform analytics. Besides evaluating individual agent performance, you can also track visitor activity on your site. For example, you can track which product pages were driving higher chat rates, then optimize those pages to convert higher.
Use the same data to identify problem areas on your website. If a specific page is prompting similar questions, answer the question on the page. This will increase your page’s relevance rating and rank it higher in organic search.
The Rise of the Chatbots
The rise of the chatbot is going mainstream in eCommerce. AI improvements are making chatbot “talk” difficult to distinguish between human speech. And chatbots excel at completing simple, recurring tasks like answering basic product questions. This makes them a cost-effective alternative to human agents.
While enterprise-level companies are meeting consumer demands, smaller businesses are dropping the ball. Small online stores have seen a 19% increase in the number of missed chats in 2017. You may have a live chat service, but if you miss a quarter of your customer engagements, you’re not taking full advantage. Choosing the right live chat software helps you solve the missed call problem. Live chat isn’t just a tool for answering customer questions anymore. It’s becoming an important “voice” of your brand—robotic or otherwise.
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The post What is the Best Live Chat Software for eCommerce Customer Service? appeared first on Liquid Web.
One of the most often overlooked parts of a business or personal website is the “About Me” page. Many site owners gloss over this and write a quick biography without actually giving any thought to what they want to communicate.
Others leave this entirely blank, assuming that the customer really won’t be interested in this type of information. But a dynamic “About Me” page can actually help you win over customers as long as it is not a generic rehash of every other page on the Internet.
Continue reading How to Write an Awesome “About Me” Page at The Official InMotion Hosting Blog.
WordPress is the most commonly used CMS (Content Management Software) on the internet, with a market share of 59.5% of websites built on the internet. There are numerous ways to get a WordPress blog up and running for the public to see. One of the more popular ways to publish a blog is WordPress’ official site- WordPress.com. This site offers the opportunities for its users to build and maintain a free WordPress blog. There are downsides to a …
We’ve all heard the saying “If you fail to prepare you are preparing to fail.” When it comes to backing up your WordPress website, nothing could be more true. One of the many reasons that a wp backup process is vital.
WordPress is the most popular content management system in the world. People love it because it’s user-friendly and easy-to-use – and millions of websites run on it, including some of the biggest names in business, like The New Yorker and BBC America.
Continue reading The Easy Way to Do a WordPress Website Backup at The Official InMotion Hosting Blog.
Pages and posts are the essential building blocks of a WordPress site—the tools for creating the content that draws visitors...
The post How to Use WordPress Pages and Posts appeared first on Official Bluehost Blog.
Today, we are excited to announce a significant increase in the number of URLs webmasters can submit to Bing to get their content crawled and indexed immediately. We believe that enabling this change will trigger a fundamental shift in the way that search engines, such as Bing, retreive and are notified of new and updated content across the web. Instead of Bing monitoring often RSS and similar feeds or frequently crawling websites to check for new pages, discover content changes and/or new outbound links, websites will notify the Bing directly about relevant URLs changing on their website. This means that eventually search engines can reduce crawling frequency of sites to detect changes and refresh the indexed content.
For many years, Bing has offered all webmasters the ability to submit their site URLs through the Bing Webmaster Tools portal as well as the Bing Webmaster Tools API for immediate crawl and indexation. Until today, this feature was throttled for all sites to submit maximum of 10 URLs per day and maximum of 50 URLs per month. Today we are releasing the Adaptive URL submission feature that increases the daily quota by 1000x, allowing you to submit up to 10,000 URLs per day, with no monthly quotas. The daily quota per site will be determined based on the site verified age in Bing Webmaster tool, site impressions and other signals that are available to Bing. Today the logic is as follows, and we will tweak this logic as needed based on usage and behavior we observe.
Key things to note:
Site verified age is one of the signals but not the only signal that is used to determine the daily URL quota per site.
Webmasters should be able to see revised limit for their site on Bing webmaster tools portal (Submit URLs option) or by using the Get URL submission quota API.
Webmaster tools portal
Get URL submission quota API
In Bing webmaster tools portal, under “Submit URLs” option, webmaster will see maximum of 1,000 latest submitted URLs even though the permissible quota per day could be greater than 1,000
As per existing functionality, for sub-domain level site “Submit URL” option will not be applicable. If there are sites mapped to sub-domain then quota is allocated at domain level and not at sub-domain level.
So, login to Bing Webmaster Tools or integrate Bing Webmaster APIs in your Content Management Systems now to benefit from the increase and contact us for feedback.
Feel free to contact us also if your web site requires more than 10,000 URLs submitted per day. We will adjust as needed.
Bing Webmaster Tools team
Spice Girls references aside, the promo code for February 2019 will help you save on renewals of .com and .net domains via a truly spicy promo code. Use the code HOTSAUCE Feb. 1 – 28 to renew your .com domains for $10.99 and .net domains for $12.99. This promo code does not apply to registration […]
The post The February 2019 promo code will spice up your life appeared first on Name.com Blog.
It’s time for our monthly roundup! If you’re looking for the same great articles the rest of the year, follow us on Twitter, Facebook, and Google+. Enjoy and let us know if we missed anything important in the comment section. WordPress and WooCommerce WordPress sites under attack via zero-day in abandoned plugin – The zero-day… Continue reading →
It’s happened to most, if not all, of us at some point in our careers — a career fumble. Whether you’ve botched an interview question, missed an important meeting or replied all by accident, know that you can recover from a career fumble and still land that coveted job or promotion. Your professional community can help. Here’s how to tackle these fumbles and get back on track. Recognize that you are not alone. More than half (55%) of all professionals admit to having made an interview or career...
These days, if you want to connect with your clientele, then you are going to have to use social media. Platforms like Twitter and Facebook aren’t just about friends sharing updates on their personal lives; these platforms are also invaluable channels to market to your customers.
Ways to Integrate Social Media
So, if you have a website, it is imperative that you integrate it as much as possible with your social media. Here are some tips on how to do just that:
Add Social Media Buttons—One of the best things that you can do is to add a social media button (or a row of them) to your website.
Continue reading Best Practices for Integrating Social Media on Your Website at The Official InMotion Hosting Blog.