There are a lot of different options when you are choosing a hosting provider for your website and one of the most popular of these is a VPS hosting provider. But before you jump in to this hosting platform, you need to know exactly what you are getting into so that you can have the smoothest set-up and performance for your needs.
Your website is too important for your business to not have all of your facts lined up to that you can make an informed decision.
Continue reading Avoid These Pitfalls When Choosing a VPS Hosting Provider at The Official InMotion Hosting Blog.
If you joined us for our webinar, ‘The Blueprint: 5 Things You Need to Know to Publish in WordPress”, you...
The post The Blueprint Webinar: 5 Things You Need to Know to Publish in WordPress FAQs appeared first on Official Bluehost Blog.
By: Lauren Lao, Marketing Manager, Public Interest Registry For many organizations—for-profit or not—choosing a domain extension that aligns with doing “good” in the world is a good decision. Trust is a cornerstone for any organization operating online, and in the business of domains, research shows that .ORG is trusted as THE place online where organizations […]
The post Your .ORG comes with baggage—the good kind appeared first on Name.com Blog.
There are over 20 million jobs available on LinkedIn right now, and if you’re in the market for a new job, you’re in luck. The just-announced LinkedIn Top Companies list is your cheat sheet for identifying the 50 most sought-after employers in the U.S. The list examines billions of actions on the platform to identify the top 50 companies to work for in the U.S. This year’s list features a wide range of industries including entertainment companies like Netflix (No. 11), Spotify (No. 14) and...
Are you wondering how you can turn your WordPress Website Builder designed site into a money-making virtual business? Well, read on and see how to do just that.
It goes without saying that if you want to get involved in business, you need a professional website to help promote it. But some businesses go a step further and exist solely on the Internet with no brick-and-mortar stores to promote. Let’s look at how you can join the thousands of other entrepreneurs who have started their own virtual business.
Continue reading Starting Your Own Virtual Business at The Official InMotion Hosting Blog.
The post How to Choose a Website Design That Best Represents Your Business appeared first on HostGator Blog.
Websites are online storefronts to showcase your products and services. When choosing a website design, you want it to satisfy customers and represent your business.
Your brand values will serve as a starting point when building your site. You’ll also need to consider the visitor’s experience. Every design feature should achieve a component of your overall website goal.
With more ownership over your design, you can illustrate your business in a unique way. Here are 5 fundamentals to analyze when choosing a website design for your eCommerce site.
1. Design for Emotion
Every single day, humans experience multiple emotions. External factors can influence customers, sparking feelings of happiness, sadness, or anger. When they visit your site, it’s your chance to direct them to a positive emotion.
Effective emotional design will ignite a sense of pleasure and security for your visitors. It draws you in like a child in a candy store. Alan Smith, a contributing writer at Usability Geek, adds more context:
“Understand the emotional purpose and utility of every design choice you make, or a bad choice may come back to haunt you. Choose fonts that feel like your corporate image, not ones that conflict with it. When pulling the website together, verify that all the individual pieces fit with each other as well as your message.”
TOMS illustrates emotion in its website with a header design focused on a community initiative. The brand wants to bring people together to end gun violence and uses the peace sign as a cohesive gesture.
Website design centers around sparking interest in potential consumers. By appealing to their emotions, you give them an opportunity to experience your brand’s personality.
2. Design for Storytelling
One Spot reports that “messages delivered as stories can be up to 22X more memorable than just facts.” This research is a compelling opportunity for your brand to focus on storytelling.
When designing for storytelling, the aim is to capture your audience’s attention and persuade them to view more pages with the promise of value. Enticing visitors along the way means they spend more time on your site than your competitors.
Think of your homepage as the appetizer where potential customers can immediately see your brand values. The main course is the additional pages of your site, like the blog or product pages.
Beardbrand highlights its Instagram feed as a storytelling feature. Each image offers an inside peek at the brand lifestyle and what customers should expect.
It’s not necessary to tell a grandiose story on every inch of your site. Storytelling can take shape in your choice of fonts, icons, and buttons. Word choice matters, too. For instance, will you use the word “shopping bag” or “shopping cart”?
Be bold. Use your website design to bring your brand story to life.
3. Design for Navigation
Navigation helps visitors explore your online brand. When done right, it will lead your audience to what counts most to the customer.
So, how important is navigation design? David Hoos, head of marketing at The Good, offers his perspective:
“Website navigation can make or break your visitors’ experience. After all, navigating a site without a logical, well-defined structure is like being dropped in the middle of a complex maze with no map and no frame of reference. It’s overwhelming, frustrating, and all-around unpleasant — not exactly the effect you’re hoping for.”
Heatmap and usability recording tools are helpful with understanding visitors’ behaviors on your site. Then, you can use that insight to improve how you organize your content.
KitchenAid takes navigation to a whole new level. Rather than use just text, the company adds images to direct visitors to their desired paths. It’s very convenient for a busy online shopper.
Navigation plays a critical role in your website design. Represent your business well with an easy-to-use menu and well-organized layout. Your customers will love you for it.
4. Design for Accessibility
Accessibility gets overlooked in website design. Brands desire to attract as many people to their site, but they often forget the different needs of their consumers.
In a broad sense, accessibility is all about designing your products, services, and brand experiences to cater to everyone, including different abilities. For example, if you had a physical store, you would build a ramp for individuals who use wheelchairs.
The same principle holds true for online shoppers. You can add alt text to all your images; that way, screen readers can speak the text to visually impaired individuals.
To accommodate people with color blindness, you can use symbols along with colors to convey a message. You might add an exclamation point to signify importance.
Nike understands the significance of accessibility. You can navigate its website using your keyboard. With the tab key, a consumer can move through the different sections within a webpage.
Accessibility is more than another add-on to your website. It’s your gateway to catering to all consumers and introducing them to your brand.
5. Design for Shopping
Shopping should be an enjoyable experience. You want consumers to feel comfortable browsing the latest products and adding items to their carts.
The brand-consumer relationship relies on trust. People want to patronize credible businesses. No one likes returning defective products or writing a negative Yelp review.
With design, you can exude trustworthiness with testimonials from real customers, an honest pricing page (no hidden fees), and any recent brand achievements. These elements add to your brand’s integrity. Susan Ward, a small business expert and writer, agrees:
“Successful e-commerce websites also provide information about customer service and contact information that is clear and accessible. Having to drill down through 50 pages to find an email address printed in a tiny font on the bottom of a page will give your potential customer queasy feelings, not good feelings.”
Moreover, good design makes it effortless to shop. Fenty Beauty spotlights its featured products using categories and images. This design expedites the shopping experience.
Move your brand forward with a design that emits trust. Your mission is to give customers a reason to come back to your site.
Represent Your Business
Your website design is a reflection of your business. Take the time to decide how you want customers to perceive your online presence. To manage your website more efficiently, check out HostGator’s web design services.
Find the post on the HostGator Blog
How to market your mobile app We have divided our marketing tactics based on two categories: Pre-launch and post-launch app marketing strategy! Pre-launch app marketing #-1 Start marketing long before you are planning to launch your app From the time you decide to build an app and you have a concept and designs in place,
The post 11 Ultimate Techniques to Promote Your Mobile App appeared first on Pickaweb.
It’s not enough to offer a great product or service online. Getting it in front of your intended audience requires a strategic plan consisting of a series of decisions made by you. For example, from the minute you decide to put your e-commerce business in front of the public, you’re thinking about how your actions
The post How to Simplify Your E-Commerce Purchasing Process appeared first on Pickaweb.
When it comes to making money within the boundaries of your home, freelancing is the best option. The sector is booming fast. According to Nasdaq, by 2020, 43% of the workforce in the United States will be freelancers. Besides many industries, graphic design is one sector that’s bringing freelancing jobs for professionals all around the
The post 7 Tips To Market Yourself As A Freelance Designer appeared first on Pickaweb.
If you are looking for a hosting provider for your company or personal website, then you have a lot of different options.
Two of the biggest that you will come across is shared hosting and a virtual private server (VPS). If you are looking to make the jump online, then here are how the two different platforms stack up and what you can expect with each one.
What exactly are shared hosting and VPS?
Continue reading Comparing Shared Hosting to VPS at The Official InMotion Hosting Blog.
This year's CloudFest was brand new for Phil Hodges. Take a look at what he got out of it!
Iovate Health Sciences International Inc. is a dynamic, leading-edge nutritional company that delivers high-quality, innovative, and nutritional products around the world. One of their most well-known brands, Hydroxycut, is the number one weight loss supplement brand in America. Their scientifically researched products are designed to supplement a healthy lifestyle. Iovate and Hydroxycut were determined to…
The post Incorporating Speed, Agility, and Intelligence into a Growing Brand appeared first on WP Engine.
Using different types of documents and presentations in our day-to-day jobs can help share information, capture insights, and break down complex topics. Whether it’s sharing slides from a conference you spoke at or a playbook with best practices, these conversations can help you navigate your work life and be more successful. To help, we’ve now added the ability for all members to upload documents and presentations such as PDFs and PowerPoints directly to your feed, in a group, or to your...
IFTTT is a great platform that allows different apps, web services, and devices to communicate with each other. These are called Applets and you can set as many applets as you like. All blog posts...
The Typepad Team
Stop and take in your surroundings.
Are you seated at your desk with a cup of coffee, pens, and papers splayed about you? Are you outside, reading this post from your mobile phone while a plane flies overhead?
What do all of these things — the cup of coffee, pens, and planes have in common?
Each of them started as an idea.
Could you imagine what our world would look like if the Wright brothers hadn’t dreamt of sailing the skies and then carried their idea through to fruition? Without planes, maybe we wouldn’t have a global economy, or perhaps you’d never have met your significant other.
Everything product or business begins with an idea, but that doesn’t mean every idea is good.
Is the business idea you’ve been tossing around worth pursuing? Is your product idea worth pitching on Shark Tank? If you don’t know, don’t worry. We’re going to take a look at different ways to vet your idea so you’ll understand if it’s time to take it to the next level or if you should steer clear of pursuit.
It all starts with the right domain. Get yours today at Domain.com.
Determining the value of your idea
What’s your value proposition?
If you’re familiar with the business world then value proposition is a term you’ve heard before. You might think value propositions are the strict purview of business plans, but it doesn’t hurt to think of your value proposition early and often.
A value proposition is a statement that clearly and concisely details the unique benefits your idea offers. It needs to convince others that your idea is better than others like it.
Image courtesy of https://dictionary.cambridge.org/us/dictionary/english/value-proposition
So how do you determine if your idea has an edge over the others?
A good place to start is by researching your competition. You have the power of the internet at your fingertips — take a gander at Google, audit Amazon, and don’t forget Facebook.
What makes your idea better than your competitors’ — can you put your finger on it? If you’re having a tough time identifying how your idea outshines the others then ask someone you trust to talk it over. If you find that your idea doesn’t have an advantage over the others, then it’s probably time to set it aside and move on to the next.
Talk it out
“The ability to express an idea is well-nigh as important as the idea itself.” -Bernard Baruch
Nothing flourishes in a vacuum. If you want your idea to succeed then you need to get input on it from other people. Consider asking friends, relatives, coworkers, business advisors, and most importantly, your desired audience.
Think about your idea and ask yourself the following questions.
Who will benefit from it?
What does your ideal customer or client look like?
Once you have a better understanding of what they look like, go find those people and get their feedback. If they have concerns, address them. If they have praise, thank them. Take their insights and feedback to heart and make the necessary adjustments to your idea.
You’ll have a good sense of your idea’s tenability after talking to others. You’ll come to know if your idea solves a universal, or common, problem, or if it’s unrelatable to most people. If it’s the former, you’re in good shape. Use your findings to improve upon your idea until you find something that resonates, or if it becomes apparent that your idea isn’t well received, consider scrapping it.
Know yourself and when to ask for help
“One’s mind, once stretched by a new idea, never regains its original dimensions.” – Oliver Wendell Holmes
Ideas are as varied as the people who think them. No one else on this planet has your memories, your experience, or shares your thoughts. This is truly your unique advantage.
So what is it that informs you and the way you think? Is your idea born from your years of specialized study and training, or is your background somewhere else?
If your experience is in computer science but you’ve been inspired to revolutionize animal husbandry, chances are you’re going to be a little out of your element. Your idea can be good, really good, but you need someone who knows the animal husbandry business to help you fill in the missing pieces that allow your idea to take root and grow.
Don’t get defeated if you find yourself at a bit of a loss sometimes, there are people out there with the insight you need and the willingness to help. Consider taking a local class or finding online instruction. So what if you’re not an expert in something right now?— that doesn’t mean it has to stay that way. However, if you’re not willing to put in the time and elbow grease required to learn and grow, you can give that idea a hard pass.
It all starts with the right domain. Get yours today at Domain.com.
All it takes is one idea
One idea can revolutionize the world.
Pasteurization, computers, social media — at some point these were mere ideas. Someone, somewhere, took the time to think them through, vet their potential, and bring them to life.
Deciding whether or not your idea is worthy of pursuit is possible. Look to identify and explain the value in your idea, open it up for feedback and critiques, and examine yourself — does your expertise and skill set help you or will you have to seek outside counsel or classes?
What other criteria or steps have you used to vet your business and product ideas? We’d love to hear about them, so make sure to reply below.
The post How to Tell If Your Business Idea is a Good One appeared first on Domain.com | Blog.
It’s time for our monthly roundup! If you’re looking for the same great articles the rest of the year, follow us on Twitter, Facebook, and Google+. Enjoy and let us know if we missed anything important in the comment section. WordPress and WooCommerce How Will Gutenberg Phase 4 Impact Multilingual Solutions for WordPress? – “You… Continue reading →
Using a template for your website is a smart way to create a framework without having to build everything from scratch. If you’re a WordPress user, you’ll notice that templates serve nearly an identical function to themes. They give you a starting point, which you can then customize.
The best templates are usually tailored to a specific purpose and should be easy to edit so they match your preferences perfectly. Fortunately, our Remixer website builder contains a number of compelling and functional templates, also known as Remixer themes. Each can be easily configured using a simple click-to-edit interface.
In this guide, we’ll look at the different types of websites you can create in Remixer and show you the templates that will get you there.
1. Small Business
As a small business owner, you’ll want a site that clearly highlights your products or services and provides all the information your potential customers are likely to need. Fortunately, the Small Business template is a great place to start.
This template is ideal for small businesses that want a simple but attention-grabbing landing page. By default, it contains sections where you can highlight featured products with both an image and supporting details.
The Small Business template is also equipped with an animated slider, where you can add customer reviews and testimonials. This is a perfect way to create a vivid and engaging page without making it feel cluttered.
Toward the bottom of the page, you’ll find a menu and contact details. Here you can add practical information for your potential and existing clients. Naturally, the menu won’t apply to all businesses, but you’re free to use the Remixer tools to replace it with a section that is more appropriate to your requirements.
Related: The 30 Best Apps for Small Businesses in 2019
Also Recommended: Bistro
If your business is based around food (or you want a sleek and simple site for a restaurant or food truck), you might also want to consider the Bistro template. This option is focused on presenting information in a straightforward manner, featuring product images and a menu front and center.
In a nutshell, Bistro is a no-frills option that still looks very appealing. With this template, you can easily create a functional and professional site in minutes by adding your own menu and images.
Creating an effective website about yourself relies on solid storytelling. You have to show off your skills, experience, and accomplishments in a way that’s engaging. This isn’t always easy, but using the Professional template will help you along the way.
This template is designed to highlight a professional individual and their accomplishments. Whether you’re a photographer, fashion designer, or another type of creative professional, this template can be used to show off your skills in the best possible light.
There are places to add testimonials, along with plenty of images. The included gallery feature enables users to click on photos to see their full-size versions. Naturally, you can customize the gallery to suit your requirements. Plus, by adding your own story to this template, you can quickly display your skill set to potential collaborators and clients.
Related: How This DreamHost Customer Grew a Photography Business with a Vibrant Website
Also Recommended: Presenter
If the focus of your site is not yourself but a single product, the Presenter template has your back. This is a very clean and simple template, which can be used to highlight an individual product or service effectively.
The first thing you’ll see in this template is a prominent product image along with supporting information and a clear Call to Action (CTA). Scrolling down, you’ll find sections where you can discuss the benefits and features of the product. All you have to do is to replace the dummy content with your own copy, and you’ll have a robust product landing page in no time.
If you’re planning a gathering that requires complex logistics and information that needs to be made available to a lot of people, the Event template is a great fit. The default template uses a wedding as the event in question, but you can use it for pretty much any occasion you need an online portal for.
This template includes sections covering the event’s location and time, and even offers an image gallery.
You could also use this template for a wide range of events — from a birthday or graduation to a corporate event or conference. The great thing about this template is that Remixer enables you to make the finished site all your own, just as much as the event itself.
Also Recommended: Capture
The Capture template is a very basic but stylish alternative to Event. If your occasion doesn’t require as much complexity, this template might be for you. Perhaps it’s a concert or business event, for example, and you only need to provide simple information.
The dark theme and pre-included photo gallery make Capture stand out without being flashy. If you scroll down, you’ll also see the contact form, which you can use to let visitors ask questions or even sign up for the event.
Sometimes you want your work to speak for itself. As a creative professional, your primary focus is on the work you create, and you’ll likely want your site to reflect that. If that’s the case, the elegant Creative template is for you.
This is a minimalist template with very little text content, which instead focuses on white space that lets the images take the spotlight. You can use this feature to highlight your portfolio, without cluttering the site with unnecessary content.
Naturally, you can tailor your portfolio to match the kind of work you want to feature. For example, you can add more text to describe each piece or take the text out entirely to give your work even more space to shine.
Using the Creative template is one of the fastest and simplest ways to highlight your artwork or designs on your website. The customizability of Remixer also enables you to easily configure the base template to create something unique with minimal time and effort.
Also Recommended: The Traveler
If you want to share an experience or story, The Traveler lets you do that with a captivating design. It’s a more content-heavy option and enables you to construct a story using your art.
Images, colors, and text are used together to let you create something attention-grabbing and unique. You can choose from a handful of color schemes, and customize everything to construct a design that is best suited to telling the story of your work.
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Storyteller is a breezy and versatile template that lets you work with several different types of content. While not strictly a blog, it uses a similar style to help text, video, featured images, and photo galleries all come together.
As the name implies, this template is a solid choice for those who want to tell a story with their content. The way different elements are contrasted and complement each other opens up many creative design options.
Also Recommended: Documentation
If you want the most scaled-down, no-frills approach to website design, Documentation may be what you’re looking for. This is a template created especially for text content with minimal styling. It’s perfect if you want to include large amounts of text without any flashy formatting or content. Plus, it’s highly functional and very easy to maintain.
If you’re a startup business looking to promote a unique idea, we recommend the aptly-named Startup template. The goal of this template is to present and explain your business using a clean design. Images and text get plenty of space to stand out, which makes it easy to highlight the benefits of your business.
As with all landing pages, this one is built around a singular focus that you want to impart to the visitor. In this case, that focus is your idea. The sections that combine images and text enable you to tell your business’ story, explain what you do, and illustrate the benefits of your work.
Also Recommended: Sound
Perhaps your startup is a little more personal than a company that designs robots. Maybe it’s just you, your band, and your instruments. In that case, the Sound template is ideal for showcasing your work. This design includes a tour schedule, a place to introduce the band members, and a video section where you can show off your stuff.
Need a Beautiful Website?Design it yourself with Remixer, our easy-to-use website builder. No coding required.Set Up Your Site
Finding Your Perfect Fit
Creating a website used to be a time-consuming, technical process that required experience and patience. But times have changed.
Remixer, along with its many included templates, enables you to create just about any type of website you can envision. Plus, the click-to-edit interface makes it easy to customize your template to match your unique needs. In short, this is a perfect solution for when you want a fast, easy tool that requires little-to-no prior experience.
The post 6 Compelling Templates You Can Use to Create Your Website appeared first on Welcome to the Official DreamHost Blog.
Many people are trying to decide if they want a heavy-duty configuration for their website or if they should just get an easy to use website builder. Ultimately, this is up to your personal needs and individual tastes.
But there are several easy builders on the market that can help the average, non-tech savvy person create a website that can fuel their business or just showcase their personal interests.
Here’s a breakdown of what you need to look for when choosing a website builder.
Continue reading Choosing a Website Builder at The Official InMotion Hosting Blog.
The post VPS vs VPN appeared first on HostGator Blog.
VPS and VPN are two commonly confused terms. Their acronyms are similar, so it’s common for the two to get mixed up. However, they each refer to two very different types of services.
Essentially, a Virtual Private Server (VPS) is a form of web hosting, while a Virtual Private Network (VPN) is a service and technology that allows you to remain completely private and anonymous when using the web.
Even though these are very different services, they’re commonly grouped together due to their names. Mixing up these two terms can be confusing, especially when you’re just starting your journey online.
Below we explore what a VPS is and how it works, along with how it differs from a VPN in our VPS vs VPN comparison.
What is a VPS?
Before we can do our comparison, it’s first important to identify what VPS hosting is and discuss how it is unique from other platforms. Like we mentioned in the introduction, VPS stands for Virtual Private Server. It’s a form of web hosting offered by hosting companies that provide you with a virtual server environment to host your website.
If that’s a bit confusing, we’ll break it down a bit further.
A server is a computer that’s used to store website files and data. When you type a domain name into a browser the browser communicates with the server and renders all of the stored site files.
There’s a multitude of different forms of web hosting, including dedicated hosting, shared hosting, managed hosting, WordPress VPS hosting, cloud hosting and more.
VPS hosting uses virtualization technology to split a single physical server into multiple different virtual servers. This makes it so you have greater access to server resources, along with the ability to expand the virtual server when your needs arise.
Since it’s a virtual server you’re not tied to the limitations of a single physical server. Also, since it’s a private server environment you won’t be sharing server resources with any other users.
Now, you will be sharing actual physical servers, but with the employed virtualization technology there won’t be any overlap of server usage.
How Does VPS Hosting Work?
Let’s dig into what happens behind the scenes that allow VPS hosting to work. At the core, it operates similarly to software like VMware. This style of software enables you to run multiple virtualized operating systems from a single machine. So, if you currently have a MacBook running MacOS, you can quickly switch over to Windows 10 without having to restart your computer.
A VPS server uses similar technology to run a virtual server environment. Let’s say you have a standard dedicated server. On top of that dedicated server, you can create several virtual servers that act as their own dedicated server environments.
Typically a VPS server will pull from multiple different dedicated servers as well. That way if one goes offline, or is undergoing routine maintenance it won’t affect the performance of your site.
Each VPS server is completely isolated and private from any other virtual server that’s using the same physical server.
Pros of VPS Hosting
VPS hosting is a solid choice for users who need more than a shared server but aren’t quite ready for a dedicated server.
Here are some of the biggest advantages of using VPS hosting:
It’s cost-effective. With VPS hosting you basically have access to a dedicated server, without the cost of a physical dedicated server. Greater server customization. Generally, you’ll pay for what you want and be able to only add features that you require to run your website. Easy to scale your server. With VPS hosting you can gradually expand the number of server resources you have access to, and won’t have to pay for server resources you don’t require. Greater server control. When you compare VPS vs. shared hosting, you’ll get a higher level of access to your server, plus root access, and the ability to run certain server scripts. Solid technical support. With VPS hosting you’ll generally have access to improved technical support staff and will have more hand-holding when compared to a standard dedicated server.
Cons of VPS Hosting
Still, VPS hosting isn’t perfect for every kind of website owner. In fact, you should probably only consider VPS hosting once you’ve “graduated” from a shared hosting plan.
When it’s time to migrate your shared hosting to VPS, you’ll be given more space and flexibility for managing your site. ,. Still, there are some disadvantages you’ll want to be aware of.
Here are the biggest drawbacks to VPS hosting:
It’s comparatively more expensive. If you’re coming from shared hosting, then know that VPS will be more expensive than shared hosting. It’s not as expensive as dedicated hosting. But the price will depend on your overall resource requirements. Overall, it’s cost effective, but you will be paying a higher monthly rate. You can run into resource allocation issues. In some cases, you can run into resource allocation issues. This is when another site running a VPS uses too large a volume of physical server resources and your site’s performance will slow down. However, this typically only happens if you’re using a low-quality VPS host.
When Should I Use VPS Hosting?
VPS is a common next step after your site has outgrown the limits of a basic shared hosting plan. It’s a nice in-between for those who don’t want to upgrade to a fully dedicated server but can no longer use shared hosting.
So, what is VPS hosting used for? Take a look at the situations below:
You need speed and performance. If your site is growing in size and you’re experiencing a higher volume of traffic, then you’ll need a hosting plan that can keep up. VPS hosting is scalable and can support large and high-traffic sites. You need a custom server setup. With a VPS server you get more control over your server environment. Not only do you get root server access but you’ll have the ability to choose your own operating system and make other customizations as well. You want flexible server resources. With VPS hosting you can more easily scale up your server resource needs as your site grows, or you’re experiencing a large volume of traffic. Since you’re not constrained to a single physical server it’s much easier to expand your resource requirements.
Essentially, a VPS offers you offers you the same benefits that a private server will give you, all while sharing the cost of hosting services.
What is a VPN and How Does it Work?
VPN stands for Virtual Private Network. Essentially, a VPN creates a private and secure network, which then extends across your entire network connection. It offers you a way to remain anonymous online, while securing any data that passes over the connection.
Once you fire up your VPN software of choice your VPN client will automatically encrypt any data that are sent over a network connection. Before any data passes over a network connection first it’ll pass through the VPN. The VPN will then encrypt the traffic and pass it on.
Any online portal you end up on will see the transmitted data as originating from the VPN server, not your home (or coffee shop) network.
When you connect to the internet without a VPN enabled, any data you’re transmitting is essentially open to anyone with the right tools. For most situations, this will be perfectly fine, but if you’re sharing sensitive information, like your banking details, emails, or anything else, then you might want another layer of protection.
When you’re using a VPN any data that you transmit over the internet goes directly from your ISP to the VPN server, then the VPN connects to the internet for you. This helps to diminish or completely reduce a lot of the most common security risks you’ll run into online.
For example, when you’re using a VPN it’s very difficult to connect your computer back to any data that you’re transmitting. Plus, all of your data will be encrypted, so if your information is intercepted no one will be able to interpret your data.
Pros of Using a VPN
When you use a VPN you’ll help to keep yourself more secure while using the web. But, beyond achieving a higher level of security there’s a myriad of other benefits you’ll receive when using a VPN too.
Here are some of the biggest benefits of using a VPN:
Access georestricted content. A VPN allows you to get around certain content restrictions. For example, you might want to watch a Netflix show that isn’t available in your country. You can bypass this with a VPN. Protects your data. Since VPNs encrypt your data before sending it over the network, your data will always be safe and secure from prying eyes. Keeps you safe online. If you routinely access wi-fi networks that are unsecured, you can use a VPN to bolster your security and ensure you stay safe online.
Not only will using a VPN give you all of those advantages above. But, it’s also surprisingly affordable. The monthly cost of a VPN is usually on par with a cheap shared hosting plan.
Cons of Using a VPN
Even though using a VPN is a great step to take towards protecting yourself online it isn’t without its drawbacks.
Here are some of the most common drawbacks you’ll experience when using a VPN:
Slower internet connection. Since a VPN adds layers of encryption to your data this will slow down your internet connection. If you already have a slow internet connection, this could make your internet connection virtually unusable. Security issues can still arise. VPNs aren’t perfect. Often achieving a high level of security will rely upon configuring your VPN properly. There have also been circumstances where DNS and IP leaks occur, exposing your once secured data. Your VPN connection can drop. If your VPN connection drops you lose any existing anonymity. Although some VPNs employ a kill switch feature which will disconnect you from the internet if a drop occurs.
When Should I Use a VPN?
Most people can benefit from using a VPN, especially if you’re concerned about your online privacy. You can use a VPN whenever you connect to the internet. Since it runs in the background it won’t impede any existing online activities, however, it might impact your internet speeds depending on your connection, and the VPN software you’re using.
Basically, if any of the following circumstances sound like you, then consider using a quality VPN:
You want to get around content blocks. Some countries censor their internet content. To access this content you’ll need a way to get around country-specific blocks while remaining anonymous online. Beyond a censored internet, you can use a VPN to get around country geo-restrictions on streaming content like Netflix. You want secure data and network connections. With a VPN behind you, your internet connection will be incredibly secure. Any private data you share over the internet will be encrypted and safe. You want to remain anonymous online. Since you’re using the VPN IP address, your IP and other personal information will be fully anonymous.You’re using unsecured wi-fi networks. Accessing public wi-fi networks can put your information at risk. If you regularly access wifi from outside of your home, a VPN will keep your information safe.
VPS vs. VPN
VPS hosting is a service that allows you to host your website on a virtual server environment, while a VPN is a user-oriented tool that lets you browse the web safely and securely.
Probably the only thing that a VPS and VPN have in common (beyond a closely-related acronym) is the virtualization aspect of each of the services.
They both serve completely different needs, although as a user you can rely upon both services. For example, if you have a large and high-traffic website you can use VPS hosting to host your site. Then, you can use VPN software while you’re accessing the internet to manage your site, to protect any data you’re sending over the internet.
Hopefully, you have a better understanding of how VPS hosting and VPNs work, along with the unique purposes they serve. Whether you want to learn how to build a website or register a domain name, our HostGator experts can help you with all your web hosting questions. Contact us today to learn how to build your dream website.
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