When the validity period of a domain expires, the domain host will render it inactive, and it becomes a “dropped”...
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Part of what helps WordPress power 35% of the web is language: WordPress is fully translated into 68 languages. Pair that with the WordPress native apps, which make WordPress available across devices, and you have a globally accessible tool.
Today we’re announcing app updates that bring the new Block editor to mobile devices, so on-the-go publishing is even easier for that 35%.
At Automattic, we speak 88 different languages, so we thought: why not use some of them to tell you about the editor updates? Instead of a few screenshots and bullet points, here are some of the people who build the editor and apps sharing their favorite tools and tricks for the mobile Block editor. To make it more accessible, we’ve also included English translations.
(And for those who want more detail — yes, there are still screenshots and bullet points!)
Rafael, Brazilian Portuguese
Com o novo editor, a criação de conteúdo é mais intuitiva por que as opções de formatação de texto e inserção de arquivos são exibidas de uma forma bem simples.
Toque no ícone ⊕ enquanto estiver editando um post ou página para ver os blocos disponíveis como Parágrafo, Título, Imagem, Vídeo, Lista, Galeria, Mídia e texto, Espaçador e muitos outros.
With the new editor, creating content is more intuitive because the options to format text and add media are displayed in a simple way. Tap on the ⊕ icon when editing whether a post or page to see all the available blocks like Paragraph, Heading, Image, Video, List, Gallery, Media & Text, Spacer and more.
பயணங்களில் மிகவும் விருப்பமுள்ள எனக்கு, பயண குறிப்புகளை பயண நேரத்திலேயே எழுதுவது வழக்கம். இந்தப் புதிய கைபேசி செயலி என் வேலையே மிகவும் எளிதாக்குகிறது. எனக்குப் பிடித்த சில அம்சவ்கள்:
கி போர்ட்டில் உள்ள நேக்ஸ்ட் பொத்தானை அழுத்துவதன் மூலமே புதிய பத்தியை தொடங்க முடிவது.பட்டியல் தொகுதியைப் பயன்படுத்தி எனது சொந்த பட்டியலை உருவாக்க முடியும்.
பட்டியலின் உள்ளெ பட்டியலை சரிபார்க்கும், அல்லது, துணை பட்டியலை உள்ளடக்கும் பட்டியல் பத்தியை ஆவலுடன் எதிர்பார்க்கிறேன். எனவே அடுத்த புதுப்பிப்பைப் பற்றி நான் மகிழ்ச்சியடைகிறேன்.
I love travelling and I spend a lot of time on my blog writing travel tips while on the go. My favorite features in the Block editor include:
Creating a new paragraph block by pressing the RETURN button on the keypad. Adding a List block to create my own lists.You can even add sub-lists!
I look forward to seeing what’s coming next!
Cuando escribo, doy mil vueltas sobre qué palabras utilizar y me cuesta decidirme. Uso mi móvil porque me da la posibilidad de capturar mis ideas justo en el momento que se me ocurren. Es por eso que de las cosas que más me gustan del Editor es que puedo moverme de un bloque de texto a otro con facilidad y también cambiarlos de lugar. Además, se puede hacer/deshacer muy fácilmente, y siempre se mantiene el historial de edición lo que me da mayor seguridad a la hora de cambiar incluso sólo pequeñas partes del contenido que voy escribiendo.
When I write, I walk around in circles and can never decide which words to use. So I use my mobile phone, which lets me capture ideas right when they occur to me. That’s why the things I appreciate in the new Editor are the abilities to move from block to block with ease and to change their order and since you can undo/redo quite easily and can see your editing history, I have confidence when I change even small bits of the post I’m writing.
用過 Gutenberg 古騰堡後網誌效率高很多！因為寫旅行文章，很多時候是在旅途中或是平日空擋等候時間紀錄和寫下想法，行動 app 讓我隨時隨地都可以編輯文章。行動古騰堡簡化了移動文章段落重新排序的步驟，讓文章的架構變得很清楚，也更容易管理。
The new block editor truly makes a difference in my blogging efficiency and experience. Since my blog is about traveling, I often scribble notes and thoughts during my trips. The block editor on mobile simplifies the process of moving paragraphs around and organizing content, so the architecture of the post becomes clearer and easier to reorganize.
To start using the block editor on your app, make sure to update to the latest version, and then opt in to using it! To opt in, navigate to My Site → Settings and toggle on Use Block Editor.
We hope you give the latest release a try; tell us about your favorite part of the mobile block editor once you’ve had a chance to try it.
We’d also love to know your thoughts on the general writing flow and on some of the newer blocks like video, list, and quote blocks. For specific feedback, you can reach out to us from within the app by going to Me → Help and Support, then selecting Contact Us.
Nexcess is pleased to welcome Patrick Rauland as our new Product Marketing Manager for managed WooCommerce. Patrick is a known WooCommerce expert with experience in development, configuration, and client-based consulting.
Before joining Nexcess, Patrick was a Woo Product Manager at WooThemes and Automattic, as well as an industry trainer and author. Patrick has experience developing core functionality in WooCommerce itself, leading technology releases, and helping run ecommerce conferences.
In his new role, Patrick will focus on increasing Nexcess’s WooCommerce presence in the market.
“I’m excited to join Nexcess. They have the hands-down best plan for WooCommerce customers and I’m excited to articulate exactly why that is and what you can get out of it.”
Patrick will work out of Denver, and we can’t wait to see his impact on the WooCommerce market and our own Nexcess team.
The post Welcome Our Newest Expert, Patrick Rauland appeared first on Nexcess Blog.
Branding your business is the first step to making it known and successful. If you plan to start a business then there are two things you should definitely invest in. First, you need to create a business website and take it online. Secondly, you should have a custom business email address. The goal is simple- […]
The post A History of the Internet As We Know It appeared first on HostGator Blog.
Can you believe it’s been 30 years since the birth of the internet as we know it? Considering we’re a web hosting company and our entire business is reliant on the internet (aren’t all companies nearly reliant on the internet these days?), we’re feeling a little nostalgic.
So let’s cheers to the internet as we know it and all the geniuses who make the world wide web spin! Here’s a look back at the pioneers.
Speaking of pioneers…
Wait. Who is Tim Berbers-Lee? Tim Berners-Lee is the guy we owe “it all” to. He is the inventor of the World Wide Web and is still the director of the World Wide Web Consortium, commonly known as the W3C. The W3C is like the governing body of the internet, and is responsible for setting the standards for the web such as coding languages, best practices, operating guidelines, and helpful tools.
So of course, you’re going to see his name several times in our history of the internet below, starting with pre-Y2k.
Imagine if the Y2K bug really did bring down the house…
Thankfully, the crisis was averted and we have 20 more years of internet awesomeness to talk about!
So, do you have a favorite “internet history” moment that is missing from the list?
Or, what new internet craze do you have up your sleeve for the next 20 years? You could be a pioneer just like Tim Berners-Lee. Just get your ideas online and out for the wonderful world wide web to see!
Find the post on the HostGator Blog
The post 10 Essential SEO Tips for Non-Profit Websites appeared first on HostGator Blog.
You know people care about your cause. You’re sure more people would give if you could just get the word out about your organization to the people concerned about the problems you help solve.
But we live in a world full of distractions—there’s tons of competition for the eyeballs of your target audience, and even more for their wallets. Figuring out how to reach them with your message to begin with is the first challenge every non-profit has to overcome.
54% of donors prefer to do their giving online. That makes your non-profit website a crucial tool for getting found by potential donors.
And while there are a lot of online marketing tactics you can employ to promote your website, one in particular is widely considered the best for making your website more discoverable: search engine optimization (SEO).
10 Steps to Improve SEO for Non-Profit Websites
If you want your non-profit website to show up in the search engines when people are looking for the kind of work you do, there are a few main steps to take.
1. Make sure your website works on mobile.
For several years now, mobile use has surpassed desktop use. A significant portion of the people coming to your website will be doing so on a smartphone or tablet. Does your site work well on the small screen?
If it’s been a few years since your last website redesign, you may not have treated mobile use as a top priority. But now it’s non-negotiable. Update to a responsive website—that means one that automatically adapts to the screen size, while keeping all the page elements the same.
Building a website that’s mobile friendly may sound like a big project, but it doesn’t have to be. Because of the prevalence of mobile, any good website builder will now include responsive templates. You can get a responsive website up fast, without having to spend much at all. Our Gator Website Builder only costs a few bucks a month and makes editing your website a breeze:
2. Improve your website speed.
Your visitors care about speed. We’re no longer in the days of bandwidth connections, when slow-loading times were the norm. If your non-profit website takes too long to load, your potential donors will click away.
The main priority that Google and the other search engines have is to provide the best results possible in every search. Because visitors care about speed, the search engine algorithms do too. Google has been upfront about using page loading time as a ranking factor. If your website is at all slow to load, there are a number of steps you can take to make it faster, including:
Upgrading your web hostingCompressing your imagesRemoving any unnecessary plugins (if you’re on WordPress)Using content delivery networks (CDNs)Allowing browser caching
That may sound confusingly technical, but most of these steps can be completed by anybody with a little time and willingness to look up instructions on how. We’ve linked each tip to a blog resource on the topic — just click each step to access it!
3. Switch your website to an HTTPS.
Any time you visit a website, you can tell if it’s an HTTPS based on two things:
The URL will start with the letters httpsYou’ll see a lock icon to the left of it
When visitors see that, it signals to them that the website is secure.
Websites that have these visual cues have taken the step of investing in an SSL certificate. That adds an extra layer of encryption, which means that any information a visitor shares with the website—including (and especially) payment details—will be harder for hackers to access.
The search engines care about security, so give HTTPS websites more weight in their rankings. But it doesn’t just matter for SEO. Potential donors that come to your website will be far more likely to feel comfortable making online donations if they see that your website’s secure.
Luckily, this step is extremely easy. Check with your web hosting provider, and you can usually add an SSL certificate to your subscription for a small fee, or sometimes even for free.
4. Do keyword research.
Once you get beyond the more technical aspects of SEO, most of the other steps depend on keywords. Keyword research is how you learn what your audience is searching for, and the specific language they use when doing so. You can tap into a wealth of keyword data using SEO tools that show you how often people are searching for relevant phrases, how competitive they are, and provide suggestions for related keywords.
Use these tools to put together a list of keywords that relate to your non-profit’s mission. Your list will include two types of keywords:
Broad keywords – These are the general, descriptive words that describe exactly what you do, such as “animal shelter” or “prison book programs.” These are the kind of keywords you target for the main pages of your website, such as your home and about pages. This category can also include phrases related to the kind of help you need like “foster kittens” or “book donations.”
Long-tail keywords – These keywords are usually longer and represent topics related to your mission rather than describing precisely what you do. These are less competitive than broad keywords and the part of the list to build your content strategy around. Examples could include “how to catch stray dogs” or “most requested books for prisoners.” The people searching those terms aren’t thinking about donating or volunteering at the moment they’re performing the search, but they’re highly likely to be the kind of people who care about the work you do. Creating content that targets those terms will help you get onto their radar, and seeing the helpful content you’ve provided may inspire them to learn more about your organization and get involved.
Keywords are valuable because they help you craft a strategy for visibility based on relevance. You don’t need to be found by any or everyone, but you want it to be extremely easy for the people who care about your cause to find your non-profit website. By choosing the right keywords—the ones they’re searching for—you can ensure the right people find your website when they have issues related to your mission on the mind.
5. Optimize each page on your website for a relevant keyword.
For each page on your non-profit website, select a relevant primary keyword from your list. To optimize the page for that term, make an effort to include it in a few key parts of the page:
The URLThe title tagHeadings and subheadings (h1, h2, h3, etc.)The webpage copyImage names and alt tagsThe meta description
Whatever you do, don’t force it. Only include it where you can do so naturally. You don’t want any use of your keyword to look weird to human visitors to your site.
If you can’t work your primary keyword into the page without it making things awkward, chances are, you picked a keyword that wasn’t actually relevant to the page. Go back to your keyword list and find a better one. Relevance is more important than search volume.
In addition to optimizing the specific page for your chosen keyword, look for other places on the site you use that term or a similar one. Those are opportunities for internal linking.
Google pays attention the anchor text used to link back to a page—that’s the words that are hyperlinked, the ones that usually show up in blue with an underline. Every link back to your page that uses your primary keyword in the anchor text signals to the search engines that’s what your page is about.
You can’t control the anchor text used on other websites linking to that page, but you can for any internal links you add to your own site. So every time you use your target keyword elsewhere on your own website, link it back to the page you’ve optimized for that term.
6. Create a non-profit content strategy.
Content marketing is a really important part of SEO because it:
Gives you the opportunity to target a much longer list of relevant keywords by creating content around themMeans you’re consistently creating new content, which tells the search engines your website is currentGives other sites more reasons to link back to yours, because you have more pages providing useful information.
Use your keyword research as a starting point to build out a list of topics related to your non-profit that you can cover in your content. Supplement that by brainstorming any questions you regularly hear from donors.
Create an editorial calendar that clarifies:
The topics you’ll be coveringThe formats you’ll be using for each (e.g. blog post, ebook, video, podcast, etc.)Who’s responsible for creating the contentDeadlines for each phase of creating each piece
Content marketing does require time and resources, so don’t expect this step to be easy. But if you want to be more competitive in the search engines and reach more of the people who care about your cause, it’s a big part of effectively doing so.
7. Create high-quality content.
Don’t skimp on the content itself. In the early years of the internet, websites could game the system and get rankings by publishing a lot of low-quality content stuffed with target keywords. Now Google’s worked to crack down on that and ensure only high-quality sites show up in the results.
For your content marketing to pay off, it needs to provide accurate, helpful information in a way your audience finds engaging. Try out different content formats to see what they respond best to.
And test different approaches. Some examples could include how-to posts and videos, interviews with the people your work helps, and infographics that collect relevant stats that show the breadth of the problem you’re working on.
8. Promote your content.
When you’re trying to reach potential donors or volunteers who have never heard of your organization before, you can’t count on them to find your content on their own. Over time, as you build up your SEO authority, people will start to find it via the search engines. But that doesn’t happen overnight.
To get your first viewers, you need to give it a boost. A few content promotion strategies to consider include:
Sharing it on social mediaSending it to your email listSending it to prominent activists working on your cause that may share itGuest posting on relevant websites to spread the word about your organization and build backlinks back to your siteUsing search and social advertising to expand your reach on each platform
Many of the metrics search engines use to determine a website’s authority depend on getting traffic to begin with, so your content promotion strategies are important to boosting your SEO.
9. Build links.
The hardest part of non-profit SEO is link building. Many of the steps on this list require work, but you have control over getting them done. Link building depends on convincing other people to update their websites to include a link back to yours, which is a whole other level of challenging.
But non-profits have something going for them businesses don’t in this area: you’re doing something good for the community!
People are more likely to respond well to requests for help from a charity doing meaningful work than a company trying to sell products. Here are a few strategies you can try to build links to your non-profit website:
Create a listing on all relevant directories – Do some Googling to identify relevant directories. This includes general non-profit directories like Guidestar and Idealist, local and state non-profit directories, and cause-specific ones. Reach out to related non-profits – Other organizations doing similar work are your friends. Sometimes non-profits will have a whole page on their site devoted to linking out to other organizations doing work they respect, so you may be able to get on their list. Or they may be willing to partner with you in creating content together or doing a joint initiative that results in a backlink on their site. Reach out to local businesses – It’s a smart business practice for local companies to associate themselves with good causes. Reach out to local businesses to see if they’re interested in a partnership of some sort. If they agree to donate a percentage of all profits for a night to you, or to host a fundraiser for your organization, they’ll inevitably link back to your website when promoting it. Release and distribute press releases for newsworthy updates – Anytime you have an event, start a new initiative, or even get a significant grant, that can be a reason for a press release. Write one up and distribute it to the main press release websites and any relevant publications that may cover it. Make it easy for journalists to contact you – If a journalist or blogger is working on a piece about your cause and needs an expert source, you want them to come to you. Provide an obvious email address on your website for all press inquiries. Find unlinked mentions of your non-profit – If a website mentioned your non-profit without linking back to your site, that’s a backlink opportunity. Contact the site owner to ask them to add a link.
Link building is challenging, but links play a huge role in how Google decides how authoritative a website is. Every link you build on a reputable site makes your own website much stronger in terms of SEO.
10. Perform regular SEO audits.
At least once a year, do a review of your site to look for opportunities to improve your on-site SEO. Check your analytics to see which pages are performing the best and which are underperforming. Identify content that would benefit from an update to make it current or otherwise more valuable.
Re-evaluate your keyword strategy. Are any of the keywords driving irrelevant traffic? Are any more valuable for getting donations than you expected? And look for new internal linking opportunities for the content and pages you’ve added in the last year.
This is a step many non-profit website owners neglect, but it can help you make the work you’ve already done on creating content and improving your website’s on-site optimization go further.
Why Does SEO Matter for My Non-Profit Website?
If you’ve made it to this point in the post, it’s obvious that none of this is easy. SEO is competitive and doing it well requires a sizable commitment in time and resources.
But search engines are the first place most people go today when they’re looking for anything—the answer to common trivia questions, directions to get to a store, a new pair of boots, and information on causes they care about.
Improving the SEO of your non-profit website is how you make sure the people who want to donate, volunteer, or otherwise get involved with your cause will know where to find you. It’s hard work, but the type that will pay off in helping you advance your cause.
For help putting these best practices into action, contact HostGator’s SEO Services. Our SEO experts will put together a strategy just for your non-profit website.
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Seen on Typepad highlights new and interesting posts from our community of Typepad bloggers, enjoy! From: Abscondo Now The attempt to take seriously, to understand, and to analyze all the details and intricacies of our...
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The bushfires currently raging in Australia are among the worst in the nation’s history, and since the fire season began in late July, they’ve devastated large swaths of the country—we won’t know the true extent of the crisis until after the fires have died down. It’s been estimated that more than 10.7 million hectares of…
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When you’re ready for a career change, we have the tools and the tips to help you land your next job. We also have the technologies and teams in place to keep you safe as you job search. All of this work helps keep LinkedIn a safe, trusted and professional place for you and everyone looking for their next big opportunity. We use automated defenses and people reviewers to stop fake accounts, spam, and scams (see more in our recent transparency report). This enables us to catch the majority of...
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Bing Webmaster Tools had launched the Adaptive URL submission capability that allowed webmasters to submit up to 10,000 URLs using the online toolkit through Bing webmaster portal (Submit URLs option) or in batch mode using Batch API. Since launch we have seen high adoption rate by large websites as well as small and medium websites.
We have been working with multiple partners to further Bing’s vision to drive fundamental shift in how search engines find content using direct notification from websites whenever content is created or updated.
A few examples to note: During the recent SEO Conference (Pubcon Pro, Las Vegas) Linkedin.com and love2dev.com showcased how they used the URL Submission API, ensuring search users find timely, relevant and trustworthy information on Bing.
Similarly, we have been working with leading SEO platforms like Botify, to integrate URL Submission API in their product offerings. This integration is an expansion to Botify’s new FastIndex solution, the first within the Botify Activation product suite, the partnership builds upon Bing’s new programmatic URL submission process. For more information please refer to the annoncement from Botify.
URL Submission API is programmed to review the site performance that are registered on Bing webmaster tools and adaptively increase their daily quota for submitting content to Bing. We encourage websites to register on Bing webmaster tools using standard methods or Google Search Console Import or Domain Connect based verification.
Apart from integration of URL Submission API, Botify is participating in Bing’s content submission API pilot, which allows for the direct push of HTML, images, and other site content to the search engine, reducing the need for crawling.
Please refer the documentation for Easy set-up guide, Batch URL Submission API, cURL code example, for more details on URL Submission API.
We are happy to bring in more partners to accelerate this shift in content discovery.
Bing Webmaster Tools Team
Every person joining your team has the same question on Day One: how do I find and connect to the applications I need to do my job?Since launch, Cloudflare Access has helped improve how users connect to those applications. When you protect an application with Access, users never have to connect to a private network and never have to deal with a clunky VPN client. Instead, they reach on-premise apps as if they were SaaS tools. Behind the scenes, Access evaluates and logs every request to those apps for identity, giving administrators more visibility and security than a traditional VPN.Administrators need about an hour to deploy Access. End user logins take about 20 ms, and that response time is consistent globally. Unlike VPN appliances, Access runs in every data center in Cloudflare’s network in 200 cities around the world. When Access works well, it should be easy for administrators and invisible to the end user.However, users still need to locate the applications behind Access, and for internally managed applications, traditional dashboards require constant upkeep. As organizations grow, that roster of links keeps expanding. Department leads and IT administrators can create and publish manual lists, but those become a chore to maintain. Teams need to publish custom versions for contractors or partners that only make certain tools visible.Starting today, teams can use Cloudflare Access to solve that challenge. We’re excited to announce the first feature in Access built specifically for end users: the Access App Launch portal.The Access App Launch is a dashboard for all the applications protected by Access. Once enabled, end users can login and connect to every app behind Access with a single click.How does it work?When administrators secure an application with Access, any request to the hostname of that application stops at Cloudflare’s network first. Once there, Cloudflare Access checks the request against the list of users who have permission to reach the application.To check identity, Access relies on the identity provider that the team already uses. Access integrates with providers like OneLogin, Okta, AzureAD, G Suite and others to determine who a user is. If the user has not logged in yet, Access will prompt them to do so at the identity provider configured.When the user logs in, they are redirected through a subdomain unique to each Access account. Access assigns that subdomain based on a hostname already active in the account. For example, an account with the hostname “widgetcorp.tech” will be assigned “widgetcorp.cloudflareaccess.com”.The Access App Launch uses the unique subdomain assigned to each Access account. Now, when users visit that URL directly, Cloudflare Access checks their identity and displays only the applications that the user has permission to reach. When a user clicks on an application, they are redirected to the application behind it. Since they are already authenticated, they do not need to login again.In the background, the Access App Launch decodes and validates the token stored in the cookie on the account’s subdomain.How is it configured?The Access App Launch can be configured in the Cloudflare dashboard in three steps. First, navigate to the Access tab in the dashboard. Next, enable the feature in the “App Launch Portal” card. Finally, define who should be able to use the Access App Launch in the modal that appears and click “Save”. Permissions to use the Access App Launch portal do not impact existing Access policies for who can reach protected applications.Administrators do not need to manually configure each application that appears in the portal. Access App Launch uses the policies already created in the account to generate a page unique to each individual user, automatically.Defense-in-depth against phishing attacksPhishing attacks attempt to trick users by masquerading as a legitimate website. In the case of business users, team members think they are visiting an authentic application. Instead, an attacker can present a spoofed version of the application at a URL that looks like the real thing.Take “example.com” vs “examрle.com” - they look identical, but one uses the Cyrillic “р” and becomes an entirely different hostname. If an attacker can lure a user to visit “examрle.com”, and make the site look like the real thing, that user could accidentally leak credentials or information.To be successful, the attacker needs to get the victim to visit that fraudulent URL. That frequently happens via email from untrusted senders.The Access App Launch can help prevent these attacks from targeting internal tools. Teams can instruct users to only navigate to internal applications through the Access App Launch dashboard. When users select a tile in the page, Access will send users to that application using the organization’s SSO.Cloudflare Gateway can take it one step further. Gateway’s DNS resolver filtering can help defend from phishing attacks that utilize sites that resemble legitimate applications that do not sit behind Access. To learn more about adding Gateway, in conjunction with Access, sign up to join the beta here.What’s next?As part of last week’s announcement of Cloudflare for Teams, the Access App Launch is now available to all Access customers today. You can get started with instructions here.Interested in learning more about Cloudflare for Teams? Read more about the announcement and features here.
WordPress plugins allow you to add robust functionality and eye-catching aesthetic elements to your WordPress site with ease. They save you time and money by giving you the ability to extend the capabilities of your website without a total overhaul. Certain plugins even refresh the look of your website by quickly and easily adding modern design elements with little to no code.
However, with thousands of plugins to choose from, how do you know which plugin is best for you?
Continue reading Top 10 WordPress Plugins for 2020 at InMotion Hosting Blog.
It’s hard to start out a panel discussion with a fashion faux pas, but that’s exactly what happened to me during one of the panels we hosted at our 2019 global summits, in which we pressure tested our annual Gen Z research with real live members of this generation. I was wearing my favorite turtleneck…
The post Turtlenecks, Tenacity, and the Truth: What I Learned Speaking to Gen Z on Three Continents appeared first on WP Engine.
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One of the benefits of using WordPress is the massive library of themes users can choose from to quickly build great-looking websites that fit their needed use case. Genesis-built themes are among the most widely-used themes in the WordPress ecosystem for this very reason. Each theme provides users with a professional look and feel, and…
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We’re happy to welcome Jessica Mott to the Nexcess team as our new Southeast Regional Channel Executive. Jessica will be based out of Atlanta and brings years of experience building and nurturing relationships with Magento development partners.
Before Nexcess, Jessica served as the Ecommerce Partner Manager for Total Server Solutions, where she was responsible for direct and channel sales, as well as marketing for ecommerce and enterprise clients.
Jessica’s focus at Nexcess will be to grow Magento agencies and partnerships, for which she will leverage her sales leadership experience and Magento expertise.
“I deeply value partnerships. When companies work well together, common goals are not only met, but in my experience, exceeded. I am proud and excited to join the Nexcess team!”
We can’t wait to see all that Jessica accomplishes at Nexcess.
The post Welcome our Newest Expert, Jessica Mott appeared first on Nexcess Blog.
The post Top 7 Most Popular WordPress Themes appeared first on HostGator Blog.
When you’re building out a new website in WordPress, choosing a quality theme is going to be your main concern.
Choose the wrong theme and success is going to be an uphill battle. But, with the right theme it’s not only going to be incredibly easy to build out your site, but you’ll be able to offer an incredible user experience as well.
Below you’ll learn about what features to look for in a quality WordPress theme, and seven of the most popular WordPress themes that would be a great choice for your new website.
Choosing a High-Quality WordPress Theme
It can get overwhelming to choose the perfect theme for your WordPress website. There are free and paid options that total up into the thousands. But how do you choose the right theme for your new website?
Luckily, a lot of themes cater to different markets, so not every theme will be right for your website, but there are still plenty of options irrespective of your niche. Keep the following qualities in mind as you browse for the right theme.
1. Simple is Always Better
A lot of WordPress themes may look great, but a lot is going on behind the scenes. This means a very time-consuming site setup and the chance that you might not ever get your site to function the way you want.
Instead, look for a theme that has a clean and simple design that’s in alignment with your niche. Remember, the goal of your site is to offer your visitors a great site experience and help them find the information they’re after in the shortest amount of time possible.
Even if your theme looks great, if it doesn’t convert visitors into subscribers, or customers, then it really isn’t doing its job.
2. Responsive Is Not an Option; It’s Required
When choosing a theme, it needs to be responsive.
Your site needs to look good on multiple different screen sizes, whether that’s mobile, tablet, desktop, or a window that your visitor has resized. Plus, the popularity of mobile devices only continues to grow. Depending on your website, over half of your traffic could come from mobile devices.
Luckily, most WordPress themes available today will be responsive by default. But, the rogue non-responsive themes might still be available, so it’s a good thing to check.
3. Page Builder Plugin Support
When you’re building out your theme, you’ll usually be changing the theme’s settings within the included theme settings menu, or from the built-in WordPress customizer.
However, some themes also rely on WordPress page builders to help create a truly unique layout. Some premium themes will have their own page builders included, but usually, these won’t function in the same way as a plugin that’s perfected the page building system.
If you know you want to use page builder functionality to build out your theme, then look for WordPress themes that support plugins like Beaver Builder, Elementor, and Page Builder by SiteOrigin.
4. Quality of Ratings and Reviews
One great way to gauge the quality of a theme is to look at the reviews and overall star rating. This will give you a general consensus of what the current users of the theme think about it.
However, take this feedback with a grain of salt, as it doesn’t represent every site owner who uses the theme. Often, this is a group of the people who either loved or hated the theme.
But, if the overwhelming majority are giving the theme poor ratings, then it’s probably a theme that you want to skip.
5. Consider Premium Over Free
When you’re building your first website, it can be tempting to go with a free theme. But, free WordPress themes often won’t give you the same level of customization and quality that you can get in a paid theme.
Premium themes are premium for a reason and often come with several features that make the investment worthwhile. When you think about the overall investment, the price you’ll pay upfront is incredibly cheap. This theme will be the face of your website and will either support or make it more difficult for your online business to succeed.
Plus, premium themes often come with premium support channels. So, you can rely on their expert team if you ever run into any issues with your theme.
6. You Like Most of the Sample Theme As Is
The final factor you should look for when choosing a theme is how the sample theme looks and functions. You can get away with making lots of customizations to your theme, but often you don’t want to stray too far from the general layout of the sample theme.
When you install a theme on your site, you’ll have the opportunity to import all of the demo content and settings so this will give you a fully built out site to work from.
Then you can subtract the features you don’t want present and have a site that looks very professional. This approach to building out your website will save you a lot of time during the initial build.
7 Most Popular WordPress Themes
No one wants to spend time digging through thousands of themes to find the perfect theme for their site. Especially, trying to find themes that embody all of the principles highlighted above.
The themes below are some of the most popular themes currently on the market. The list isn’t ranked from best to worst. Rather, it’s a list of the most popular themes that power a large proportion of WordPress site across the web.
Here’s the list:
Avada is the number one selling theme of all time in the ThemeForest marketplace. This theme is highly versatile and can be used to build any kind of website you desire. Right out of the box it’s equipped with over 250 pre-made designs for you to choose from, and over 40 fully built websites you can customize to your liking.
The overarching goal of this theme is to help you build your dream website in as little as time possible. Once you’ve selected your site, and added a few pre-built elements, you can customize further with the drag and drop builder.
This theme is compatible with nearly all major WordPress plugins and can support a near unlimited number of designs. Plus, with over 250K installs, you know you’re in good company.
You can currently purchase the theme for $60 from ThemeForest.
Divi has been one of the most popular multi-purpose themes on the market for quite some time. It was built by the team at Elegant Themes, who are one of the leading WordPress theme and plugins creators.
If you’re not quite sure the type of site you want to build, then Divi can be an excellent option for you. It’s equipped with twenty different layouts for you to choose from, plus a bundled drag and drop builder that lets you customize your site without touching a line of code.
You can create custom layouts and also save them for later use, so you won’t have to recreate the wheel every time you’re building a new site.
To get access to this theme, you’ll need to sign up for a yearly subscription to Elegant Themes for $89. This fee will also get you access to their entire site library and a handful of useful plugins as well.
Astra will help you create a modern-looking website in record time. This theme comes in both a free and premium version. This is great, because you can start with the free theme and if you want access to more features, then you can upgrade to the premium version.
There are a series of demo themes you can choose from and instantly import this content into your site, so you’ll have a fully built out website in just a number of clicks.
You can get started with the free version, or go straight for the Pro version for $59 today.
4. StudioPress Themes
StudioPress is one of the best selling collections of themes on the market. All of the themes offered here are built on top of the Genesis framework, which is often lauded by WordPress developers, so you know it’s high quality.
All of the themes integrate seamlessly with the new Gutenburg editor, and are very fast and SEO-friendly right out of the box. Plus, there are a variety of Genesis-specific plugins you can use with these themes as well.
These themes can be purchased individually, or you can buy all of the themes in a bundle if you can’t decide which theme is best for your new website.
5. X Theme
X Theme is one of the most popular themes on ThemeForest. Users are literally pouring their hearts out about their love for this theme. It has over 125K sales in the ThemeForest store.
Plus, it’s a relatively new theme as well, so it’s become popular incredibly fast.
It’s a multi-purpose WordPress theme, so it can be used to build nearly any style of website out there. The customizations are handled by the Cornerstone Page Builder, along with unique designs they call “stacks.” You can add and rearrange elements however you’d like, and have complete control over the end result of your site.
No matter how you choose to build our your site, then end result will be truly stunning. All of the designs created with this theme are truly unique and pleasing to the eye.
This premium theme currently costs $59 from ThemeForest.
Bridge is another top-selling theme in the ThemeForest marketplace. Bridge offers you a variety of modern designs to choose from and a near-endless supply of features that go beyond just designing your site.
For example, you can opt for bundled backups, instant theme setup, and you’ll have access to an expert support team 24/7. Plus, over 50k people have currently purchased the theme, so you know there’s a lot of satisfied website owners out there.
Beyond the additional features, you’ll have over 200 different demo themes you can import content from, 24 different layouts to choose between, and access to a handful of premium plugins.
Currently, you can pick up this theme for $59 at ThemeForest.
The final theme on this list is SociallyViral. This theme was created by the all-star team of developers at MyThemeShop. Every single theme they create is incredibly high quality and popular, and this theme is no different.
In fact, this is a WordPress theme that’s based on the super-popular site ViralNova. This theme is more specific in the type of website it’s built for–namely, magazine-style content sites whose goal is to boost social shares.
This theme is incredibly easy to setup, SEO-friendly, and super speedy right out of the gate.
You can currently pick up this theme for $59 from the MyThemeShop store.
Choosing the Right WordPress Theme for You
Hopefully, you have a few themes on your list that you’re exploring in-depth or considering installing or purchasing. Thousands and thousands of websites are already using any theme on the list above, and all are incredibly high-quality.
You simply can’t go wrong with any of the above themes when you’re building out your new WordPress website.
But, even if none of the above themes spark your interest, that’s fine. Just keep the following points in mind as you search for the perfect WordPress theme.
Choose a theme with a simple design that won’t be overwhelming to your visitors.Make sure that the theme is responsive.See if the theme includes support for a page builder plugin, or has a high-quality page builder included.The theme should be backed by quality user ratings and a high overall star rating.Opt for a premium plugin if you want to build a higher quality site with more features.The theme sample or demo content is very close to how you ultimately want your site to look.
Whether you’re choosing a popular WordPress theme from the list above, or selecting a more niche theme that better suits the goals of your site, you’ll be in great hands by choosing WordPress as the foundation of your website.
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