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Resource Guide — How to Build a Professional WordPress Website Fast

InMotion Hosting Blog -

You need to get online quickly.  You’ve already purchased your hosting and set up your email, but now you need to create your website. The great news is that you can easily create a beautiful website with WordPress.  The open-source platform supports many modern, mobile-responsive themes and with its intuitive dashboard, customizing your website is a breeze. This guide will help you build your professional WordPress website fast.  Plan Your Website Choose a Theme Customize Your Website Launch Your Website Enjoy secure, fast hosting for your WordPress website with optimized WordPress Hosting.  Plan Your Website To make the best use of your time, the first thing you should do before jumping into the build of your website is planning it out. Continue reading Resource Guide — How to Build a Professional WordPress Website Fast at InMotion Hosting Blog.

Import Your WordPress Site to WordPress.com — Including Themes and Plugins

WordPress.com News -

It’s been possible to export your posts, images, and other content to an export file, and then transfer this content into another WordPress site since the early days of WordPress. Select WordPress from the list of options to import your site. This basic WordPress import moved content, but didn’t include other important stuff like themes, plugins, users, or settings. Your imported site would have the same pages, posts, and images (great!) but look and work very differently from the way you or your users expect (less great). There’s a reason that was written in the past tense: WordPress.com customers can now copy over everything from a self-hosted WordPress site — including themes and plugins — and create a carbon copy on WordPress.com. You’ll be able to enjoy all the features of your existing site, plus the benefits of our fast, secure hosting with tons of features, and our world-class customer service. Select “Everything” to import your entire WordPress site to WordPress.com. To prep for your import, sign up for a WordPress.com account — if you’d like to import themes and plugins, be sure to select the Business or eCommerce plan — and install Jetpack (for free) on your self-hosted site to link it to WordPress.com. To start the actual import, head to Tools → Import in your WordPress.com dashboard. Then, sit back and relax while we take care of moving your old site to a new sunny spot at WordPress.com. We’ll let you know when it’s ready to roll!

Tips for Virtual Interviewing

InMotion Hosting Blog -

We all know the usual interview process, maybe a round of phone interviews, an aptitude test or technical assessment, then the onsite invitation. You get dressed up in your “power outfit”, you know, the one that makes you feel like you own the place, and head into the office for an interview. You meet the team, make small talk, tour the building, and if all ends well, you land the job! Well, throw all that out the window…with social distancing now in place, virtual interviewing is becoming the new normal. Continue reading Tips for Virtual Interviewing at InMotion Hosting Blog.

Celebrating the People that Keep the World Healthy

LinkedIn Official Blog -

In tandem with the World Health Organization’s World Health Day, we’re taking a moment to celebrate professionals and experts on the frontlines of the COVID-19 pandemic. Today, we’re unveiling a special edition of LinkedIn Top Voices list, highlighting the health care experts who are covering the COVID-19 pandemic.  Each year, our Top Voices list surfaces the professionals whose posts, videos, articles and comments spark quality conversations in their industries. This special edition list... .

How to Use LinkedIn Conversation Ads for Better Conversions

Social Media Examiner -

Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers. What Are LinkedIn Conversation Ads? If you’re struggling to get engagement on social media, it’s […] The post How to Use LinkedIn Conversation Ads for Better Conversions appeared first on Social Media Marketing | Social Media Examiner.

How to Use a Pop-Up Facebook Group for Business

Social Media Examiner -

Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group? In this article, you’ll discover how to run a pop-up Facebook group for business. When to Use a Pop-Up Facebook Group Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn […] The post How to Use a Pop-Up Facebook Group for Business appeared first on Social Media Marketing | Social Media Examiner.

How To Change Your WordPress Theme Without Breaking The Website

Pickaweb Blog -

While using WordPress is super-easy, changing your WordPress theme isn’t as straight forward. If you’re planning to get a new theme for your WordPress website, this article will help you migrate smoothly. Changing the theme of your WordPress website comes with big risks. Particularly if you have a lot of content and traffic. You want The post How To Change Your WordPress Theme Without Breaking The Website appeared first on Pickaweb.

9 Stages of Creating More Effective Landing Copy

Reseller Club Blog -

Let’s imagine users searching for your product or service online: They enter a search query and come to your website. What do you have there to grab their attention and turn your website visitors into leads, compelling them to take action? Yes, you know that your offer is awesome, and your service is excellent. But website visitors are unacquainted with this fact. You need a website page that would explain and prove your awesomeness to them. This page is known as landing: It embodies all the information a visitor needs to set his heart upon your offer and “land” at your website to buy from you. In other words, this page optimizes your site for lead generation. In this blog post, we’ll show you how to create a landing page that converts. What is a Landing Page?  It’s the page on your website that a user sees after clicking your pay-per-click advertising. A landing page is tailored to represent your offer and convert visitors into leads and eventually paying customers. A landing page could be the homepage of your site, a separate page within your website, or a standalone page you create for a specific marketing campaign. There are many benefits of a persuasive landing page: It increases conversion rates, revealing all the benefits of your offer and therefore inviting visitors to choose you It helps with e-commerce SEO (because you craft this page to target specific search terms and promote it via Google Ads) It allows you to focus on a particular marketing goal and track the success of selling a specific product or service A stellar landing page makes onboarding more manageable, and your sales funnel — more efficient Before Creating a Landing Page For your landing page to bring results, you need to research and determine a few critical details. First, decide your marketing goal: What do you want to accomplish with this page? Is it for your new business or new product promotion? Or do you want to grow an email list? Second, make sure you know and understand your audience inside out. Who is your ideal customer? What are their needs, expectations, and pain points? The more you know, the easier it will be to come up with a core message and write a critical copy that will compel them to take the desired action. And third, do keyword research. Focus on keywords that are relevant to your offer and SEO goals, while also matching the searcher intent of your target customers. What do they type when they search for solutions to their problem that your product can solve? Let’s say you are a tool that helps marketers see the PPC campaigns of their competitors. So you assume they will use the “advertising research” keyword when looking for your instrument in Google. But the truth is that people are looking for general info about advertising research, not the info about PPC ads when typing this keyword in search.   So it will be a great mistake to target your landing page for “advertising research,” as it doesn’t meet the searcher intent of the audience. Once they come to your page and see that it’s not about what they need, they’ll bounce it, therefore killing your SEO endeavors. How to Create a Landing Page: 9 stages Now it’s time to create your landing page for better sales. What information to mention there? How to represent your business offer? What writing tricks to use so users would get interested in learning more about your product? Here we’ll describe the nine core elements to add to your landing page so it would bring results. Craft a headline A headline is the first thing a visitor sees on your landing page. Headlines should perform two tasks: Grab attention and tell the viewer what they will find on the page.  At the same time, a headline needs to be short but compelling, so a visitor wants to stay on the page and learn more about the offer. Let’s take a look at the example below: “Business Email” is a short but clear phrase telling both visitors and search engine that we’ll talk about business emails here. Limit your landing page headline to 10 words, make sure it gets to the point.  Use active verbs, as well as, power words, so visitors understand what’s in it for them. 2. Choose a hero image Most people are visual learners. They perceive information through images better than through words, so the image on your landing page is a core element that will help them decide if they want to scroll through the page and learn more. A hero image is a banner image on your landing page. It looks like this: There are several things you should remember when choosing a hero image: It should be of high-quality and relevant to your offer It should grab attention and help a visitor understand what the page is about It should fit the overall design of your landing page and shouldn’t distract users from your call to action button It should trigger positive emotions, demonstrating to visitors that they’ll benefit from choosing your service 3. Add subheads A subhead appears just below the headline on your landing page. The subheading provides more details about your offer and persuades a reader to learn more. A subhead appears just below the headline on your landing page. The subheading provides more details about your offer and persuades a reader to learn more. An effective subhead is concise yet informative, descriptive, and punchy. Together with a headline, it’s a landing page element where effective marketers use neuro-copywriting techniques to influence readers: beneficial adjectives, questions, quotes, odd numbers — all trigger a more positive response. Here go some examples: Not a fan of real-time tracking? (Source) — a question Take free online English language courses to improve your English grammar, composition, conversation, and writing skills. Learn effective English communication skills with online classes and courses. (Source) — beneficial adjectives: “free” and “effective” With more than 5,000 essays completed already, only 13 were rejected by students and asked to revise. (Source) — odd numbers. I Tried The Top 9 Proposal Management Software Platforms So You Didn’t Have To (Source) — a quote in the headline 4. Make an offer If you want to initiate the process of lead generation, make sure your target offer is clear. Come up with a straightforward explanation, and integrate it into your headline and subheading. Make it benefit-oriented and use words with positive meaning when answering the “What’s in there for me?” question. 5. Address your audience’s pain points You know your target audience, their needs, and expectations. And you know which pain points will motivate them to do business with you. The biggest motivator is the fear of missing out. Many sales copywriters address this in landing page content, mentioning what we’ll lose if we ignore the offer. Another tactic is to create a sense of urgency: Offer a giveaway, a time-sensitive discount on a subscription, etc. Organize your landing page so visitors will see your product or service as a solution to their problem. 6. Provide an added value Human nature is so that most people crave pleasure and benefits from brands. So why not incorporate both into your landing page for better customer retention? Show that your offer isn’t only about cool functions but also emotions Reward them with some tiny yet cute byproduct of working with you: a gift card, a discount, a free copy of your e-book or subscription to your extra features, etc Think of a lead magnet, such as a free e-book, ultimate guide, or checklist for their subscription 7. Add trust signals Trust signals are elements marketers add to landing pages to help customers feel more secure about buying. They may come in different forms — guarantees, social proofs such as testimonials from loyal customers, the list of prominent clients that work with a business, etc. The goal of trust signals is to make prospective customers feel better about doing business with you. It’s a core element to add to a landing page for conversion rate optimization. So, provide visitors with signals that your brand is trustworthy. Trust signals come in different forms: testimonials, customer reviews, badges, numbers, etc. But regardless of how you present them, they’ll help people feel encouraged to take action while on your landing page. Place trust signals on pages where you ask users for sensitive information (a credit card details, for example). Also, you can strategically place it on a product page below the offer to demonstrate to a visitor that you are worth trust and that they can rely on you. 8. Tell people how to contact you With Google now focusing its Quality Evaluator Guidelines on trustworthiness, you need to provide some proof that you’re real. For that, make sure to include several contact methods to your landing page: a physical address, phone numbers, social media buttons, your email address, and a contact form. As for contact forms, keep them short and clear: The more fields you ask someone to fill out, the lower the chance that someone will complete the form. Only request the basic info you need: While most users are OK sharing their name and email address, they might give you the side-eye if you ask for their physical address, phone number, company, or profession. So, make it short and easy to find, avoid unnecessary fields, and link to your social media accounts to provide visitors with alternative ways to engage with your business. For creating a contact page, use corresponding plugins from your CMS (WordPress, Drupal, or whatever you use) or build one with contact form templates available online. 9. Include a call to action While all the above elements of your landing page grab visitors’ attention and reassure them that your offer is what they need, a Call To Action (CTA) is what converts them into customers. So make sure to design it right. Make it big and the text on it, compelling. “Click here” and “Submit” aren’t the best options. Use words or expressions that are inviting and persuasive. Also, make sure your CTA button stands out from the rest of your landing page elements. Visitors should notice it immediately and understand they need to click on it. Final Thoughts Test it. Test again. And test some more! Testing is what makes landing pages effective.  Try different headlines, hero images, calls to action, and registration forms. Remember to track the page’s performance with heat maps, the number of visitors, the length of visits, and any other marketing metrics. Analyze the results to see what you’re doing right and what you need to optimize for better lead generation. .fb_iframe_widget_fluid_desktop iframe { width: 100% !important; } The post 9 Stages of Creating More Effective Landing Copy appeared first on ResellerClub Blog.

Facebook Launches Ad Testing Tools and New Features for Video

Social Media Examiner -

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing ad campaigns and the latest updates to video and live-streaming features with […] The post Facebook Launches Ad Testing Tools and New Features for Video appeared first on Social Media Marketing | Social Media Examiner.

How to Create a Membership Website with WordPress

Pickaweb Blog -

Website owners monetize their web content to earn more revenue. One of the best ways to do just that is to create a membership site, where people have to pay to access premium content. But, aside from making money online, you’re also setting up a strong and committed online community that your product has helped The post How to Create a Membership Website with WordPress appeared first on Pickaweb.

5 Tips For Abiding By Google’s Guidelines And Staying Up To Date With Algorithm Changes

Pickaweb Blog -

There’s no denying that there are lots of differences of opinions among the SEO community. We all have our own thoughts about which techniques work best, how you should come up with an organic search strategy, and where budgets should be spent. However, there are a couple of things we can all agree on: you The post 5 Tips For Abiding By Google’s Guidelines And Staying Up To Date With Algorithm Changes appeared first on Pickaweb.

Introducing a new way for sites to highlight COVID-19 announcements on Google Search

Google Webmaster Central Blog -

Due to the COVID-19 outbreak, many organizations and groups are publishing important coronavirus-related announcements that affect our everyday lives.In response, we're introducing a new way for these special announcements to be highlighted on Google Search. Sites can add SpecialAnnouncement structured data to their web pages or submit a COVID-19 announcement in Search Console.At first, we’re using this information to highlight announcements in Google Search from health and government agency sites, to cover important updates like school closures or stay-at-home directives. We are actively developing this feature, and we hope to expand it to include more sites. While we might not immediately show announcements from other types of sites, seeing the markup will help us better understand how to expand this feature.Please note: beyond special announcements, there are a range of other options that sites can use to highlight information such as canceled events or changes to business hours. You can learn more about these at the end of this post.How COVID-19 announcements appear in Search When SpecialAnnouncement structured data is added to a page, that content can be eligible to appear with a COVID-19 announcement rich result, in addition to the page’s regular snippet description. A COVID-19 announcement rich result can contain a short summary that can be expanded to view more more. Please note that the format may change over time, and you may not see results in Google Search right away. How to implement your COVID-19 announcementsThere are two ways that you can implement your COVID-19 announcements. RECOMMENDED: Add structured data to your web page Structured data is a standardized format for providing information about a page and classifying the page content. We recommend using this method because it is the easiest way for us to take in this information, it enables reporting through Search Console in the future, and enables you to make updates. Learn how to add structured data to COVID-19 announcements. ALTERNATIVE: Submit announcements in Search Console If you don't have the technical ability or support to implement structured data, you can submit a COVID-19 announcement in Search Console. This tool is still in beta testing, and you may see changes. This method is not preferred and is intended only as a short-term solution. With structured data, your announcement highlights can automatically update when your pages change. With the tool, you’ll have to manually update announcements. Also, announcements made this way cannot be monitored through special reporting that will be made available through Search Console in the future. If you do need to submit this way, you'll need to first be verified in Search Console. Then you can submit a COVID-19 announcement: More COVID-19 resources for sites from Google SearchBeyond special announcements markup, there are other ways you can highlight other types of activities that may be impacted because of COVID-19: Best practices for health and government sites: If you are a representative of a health or government website, and you have important information about coronavirus for the general public, here are some recommendations for how to make this information more visible on Google Search.Surface your common FAQs: If your site has common FAQs, adding FAQ markup can help Google Search surface your answers.Pausing your business online: See our blog post on how to pause your business online in a way that minimizes impacts with Google Search.Business hours & temporary closures: Review the guidance from Google My Business on how to change your business hours or indicate temporary closures or how to create COVID-19 posts.Events: If you hold events, look over the new properties for marking them virtual, postponed, or canceled.Knowledge Panels: Understand how to recommend changes to your Google knowledge panel (or how to claim it, if you haven’t already).Fix an overloaded server: Learn how to determine a server's bottleneck, quickly fix the bottleneck, improve server performance, and prevent regressions.If you have any questions or comments, please let us know on Twitter. Posted by Lizzi Harvey, Technical Writer, Search Relations, and Danny Sullivan, Public Liaison for Search

What Is an API?

InMotion Hosting Blog -

In order to better understand what an API is, it’s easier to first ask: What is not an API? An API can be many things, but these are a few things it cannot be: A singular computer program that runs and executes a defined set of functions and nothing else. A database full of various bits of information. A programming language. All of those things, by themselves, do not amount to an API, but they can be used to interact with an API. Continue reading What Is an API? at InMotion Hosting Blog.

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