Industry Buzz

Using page speed in mobile search ranking

Google Webmaster Central Blog -

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches. The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content. We encourage developers to think broadly how about performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance. Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations As always, if you have any questions or feedback, please visit our webmaster forums. Posted by Zhiheng Wang and Doantam Phan

#cloudchat 22 Recap: When Does Private Cloud Make Sense?

The Rackspace Blog & Newsroom -

To kick off the first #cloudchat of 2018, participants contributed to a lively discussion about all things private cloud! From weighing cost considerations, to the expertise needed to maintain, our experts unpacked the situations when a private cloud solution is the best option for a company. Read what folks had to share and stay tuned […] The post #cloudchat 22 Recap: When Does Private Cloud Make Sense? appeared first on The Official Rackspace Blog.

YITH WooCommerce Wishlist Protection Added

SiteGround Blog -

Тoday, a serious vulnerability issue with one of the vastly used Yith plugins - the WooCommerce Wishlist was discovered by Sucuri. The latest plugin version - 2.2.0 patches the vulnerability but all versions prior to it are at risk. To protect our customers, who haven't updated their plugin, our security team started working immediately and a WAF rule was just applied on our servers.

WP Engine Named A Best Place To Work In Technology

WP Engine -

The technology industry is well-known for its new-age and opulent work environments-flexible dress codes, ping-pong tables, free swag and a dream snack closet. However, great perks aren’t the end-all of a great work environment. A lot of work goes into facilitating a work environment that is both productive and enjoyable. To quantify satisfaction at work,… The post WP Engine Named A Best Place To Work In Technology appeared first on WP Engine.

When Every Second Counts, Here Are Four Things You Can Do to Speed Up Your Store

Liquid Web Official Blog -

Every one of us knows from direct experience that if a website takes time to load, especially if we’re looking for something, we’re more likely to move on than to wait. An Akamai report on the State of Online Retail Performance noted: For peak conversions, store sites have to load in under 2.7 seconds and closer to 1.8 seconds. For the lowest bounce rates on eCommerce sites, pages should load from 700ms to 1.2 seconds. A 2-second delay on eCommerce sites reduced session length (the amount of browsing) by 51%. The Salesforce Commerce Cloud Shopping report noted that a 100-millisecond delay in load time hurt conversion rates by up to 7%. You don’t have to look far to find reports that tell you the same thing: when it comes to eCommerce, every second counts. That’s why whenever we’re talking to store owners, regardless of what platform they’re using, we recommend these four things they can do to optimize the speed and performance of their stores. 1. Take great images – but compress them Bad images will hurt you when it comes to conversion. But a slow site will hurt you even more. So while it’s important to take beautiful photos of your products, it’s also incredibly important that you have a workflow that optimizes your photos for how they’ll be used online. We worked with one store owner who was uploading photos to their website directly from the files shared with them on Dropbox from their photographer. These were huge images that would have been the perfect quality for a full-page ad in a printed magazine, but for their online store, it was way too much. There are a lot of solutions out there that can help you optimize your photos before uploading them to your store. Here are just a few: EWWW Image Optimizer – works on your WordPress sites TinyPNG – an online optimization service that has a WordPress plugin imgix – another online solution that has a WordPress plugin ImageOptim – a Mac or Online solution Kraken.io – an online solution that let’s you say, “Release the…” you get it Compressor.io – an online solution Imagify – another solution with a lot of options and WordPress integration Optimus.io – an online service specifically for WordPress Whether you process each image when you upload it to your store via an integration or API call from your store’s platform to an online service, or you process the images on your computer before uploading – the goal is to make sure that you don’t put images on your site that are so large that they’ll slow down your site. As you look at some of these options you’ll see both lossy and lossless compression options. With lossless compression, all the data in the image isn’t lost as compression happens. With lossy compression, some of the data from the original image file is lost. You might think this means you always want lossless compression, but it’s not always the case. The compression you can get with lossy settings can be pretty darn impression. Only you’ll know if the speed trade-off is worth it. 2. Solve your search issues with Algolia In the same report mentioned above from Salesforce, they noted that purchase intent was never more clear than in 2017. In other words, the actions of people engaged on a site, even before they made a purchase, highlighted the difference between people who would ultimately buy something and those who wouldn’t. What made the difference? Well, one of the leading factors was whether a shopper utilized the store’s search feature. Depending on your eCommerce platform, that could be great news or painful news. For WooCommerce store owners who are provided a search feature that leverages what comes naturally with WordPress, it’s very painful. Search, in WordPress, is just a mediocre service. But this isn’t just a WooCommerce issue. For years in the Shopify discussion forums, you’ll find people complaining about search (either on the store or on their iPad). The good news is that you can optimize your search speed pretty easily these days. Before, the most common answer would be to build another set of servers that would do your indexing for you, using elasticsearch. But this approach could prove more complicated, costly, and require a level of technical expertise you may not want to develop. Today there exists Algolia and it provides external servers for store indexing – for Shopify, Magento, or WooCommerce. Once you connect it to your store, it will provide instant results to any search, providing autocomplete features so users can see partial results even as they’re typing in their search terms. Even better, when using a mobile device, a customer may fat finger their search terms, but Algolia is smart enough to know how to handle misspellings. There’s just no good reason not to use Algolia. 3. Do not let your store do any reporting Every store owner I know wants great reports. They also, once getting a taste of good and useful data, always want more of it. But there’s a high cost to those reports and it’s easy to get carried away wanting useful data at the cost of conversions. Because here’s the reality – there is no way your store can process data and statistics while also being lightning fast in delivering content to your shoppers. It’s one thing if you want to ask your store for something silly like the total order volume or total revenue on a daily basis. That’s not a lot of work and it’s fast to do. But most store owners want much more than that. They want to know: Which products are selling better than normal? Which repeat customers are creating greater than average profit margins? Which channels are leading to a greater number of repeat buyers? These questions can only be answered by doing operations on derivative data – meaning you have to first collect data, then run an operation on it (to get more data), and then use that data and a new query to get even more new data. When these operations occur on sets of data, not just a few rows, the processing starts using your server’s RAM and CPUs – and that means it can’t serve up pages and images and help customers check out quickly. This is why we recommend using another platform to do your analysis and reporting. You could look at larger systems like Custora or Zaius, or simply try Heap Analytics.  Of course, our favorite is Glew. 4. Leverage caching and CDNs as much as you can When a visitor navigates the pages on your store’s site, most of what they’re looking at is the same as what others are looking at. There’s no reason why you can’t cache those pages so that you can eliminate expensive trips to the server. Even if you’ve compressed your images, there’s no reason not to use a Content Delivery Network (CDN) to store those images and deliver them faster based on where your traffic is visiting from. Both approaches will speed up your store’s performance dramatically. The problem comes when a returning visitor comes and you want to present some content that highlights you know them – from personalized messages to recommended products. Or they create accounts and log in during the checkout process to save or use saved data (like their shipping address). You don’t want them experiencing a highly cached environment in that case. In fact, every cart, checkout and person’s account page is unique. So how can you do it? You leverage a service like Cloudflare that allows you to create exception rules for caching so that you can make sure that the /cart, /checkout, and /my-account pages aren’t ever cached. You can also leverage (if you’re on their business plan) a feature called “Bypass Cache on Cookie.” This allows your store to notice if the returning visitor has a cookie that can tell Cloudflare not to deliver cached content to them. All of this will ensure that you’re serving as much cached data to customers as possible – and will accelerate the performance of your store. Did you know we can do all of this for you? You may not know it, but our new Managed WooCommerce Hosting solution comes with these four optimizations already in place. So you don’t need to lift a finger to benefit from these performance strategies. We’ll take care of everything so you can enjoy lightning fast performance and elevated conversion rates. Check out our new Managed WooCommerce Hosting product. The post When Every Second Counts, Here Are Four Things You Can Do to Speed Up Your Store appeared first on Liquid Web.

Readying Your Web Application for the Next Big Event, Part 2

The Rackspace Blog & Newsroom -

In my previous blog post, I discussed the importance of load testing and monitoring your application in preparation for a big event. This could be something that was planned, such as a marketing campaign or an online sale, or something unexpected, such as your application going viral. In this post, I’ll discuss additional architectural patterns […] The post Readying Your Web Application for the Next Big Event, Part 2 appeared first on The Official Rackspace Blog.

7 Ways to Use Instagram Video for Business

Social Media Examiner -

Wondering how to create Instagram videos that will resonate with your audience? Looking for inspiration? In this article, you’ll discover seven ways to use Instagram video to enhance your stories and timeline with engaging content. #1: Integrate Instagram Stories Video An estimated 250+ million active users view Instagram Stories every day. Because Stories content has [...] This post 7 Ways to Use Instagram Video for Business first appeared on . - Your Guide to the Social Media Jungle

Best Web Analytics Tools – (Free & Paid Software)

Pickaweb Blog -

Looking for a website analytics software? I have put together a list of the best web analytics tools. Google Analytics Google Analytics is the most popular and free analytics tool that allows you to easily measure your website traffic, advertising ROI as well as track your Flash, video, and social networking sites and applications. Clicky The post appeared first on Pickaweb!

New AWS Auto Scaling – Unified Scaling For Your Cloud Applications

Amazon Web Services Blog -

I’ve been talking about scalability for servers and other cloud resources for a very long time! Back in 2006, I wrote “This is the new world of scalable, on-demand web services. Pay for what you need and use, and not a byte more.” Shortly after we launched Amazon Elastic Compute Cloud (EC2), we made it easy for you to do this with the simultaneous launch of Elastic Load Balancing, EC2 Auto Scaling, and Amazon CloudWatch. Since then we have added Auto Scaling to other AWS services including ECS, Spot Fleets, DynamoDB, Aurora, AppStream 2.0, and EMR. We have also added features such as target tracking to make it easier for you to scale based on the metric that is most appropriate for your application. Introducing AWS Auto Scaling Today we are making it easier for you to use the Auto Scaling features of multiple AWS services from a single user interface with the introduction of AWS Auto Scaling. This new service unifies and builds on our existing, service-specific, scaling features. It operates on any desired EC2 Auto Scaling groups, EC2 Spot Fleets, ECS tasks, DynamoDB tables, DynamoDB Global Secondary Indexes, and Aurora Replicas that are part of your application, as described by an AWS CloudFormation stack or in AWS Elastic Beanstalk (we’re also exploring some other ways to flag a set of resources as an application for use with AWS Auto Scaling). You no longer need to set up alarms and scaling actions for each resource and each service. Instead, you simply point AWS Auto Scaling at your application and select the services and resources of interest. Then you select the desired scaling option for each one, and AWS Auto Scaling will do the rest, helping you to discover the scalable resources and then creating a scaling plan that addresses the resources of interest. If you have tried to use any of our Auto Scaling options in the past, you undoubtedly understand the trade-offs involved in choosing scaling thresholds. AWS Auto Scaling gives you a variety of scaling options: You can optimize for availability, keeping plenty of resources in reserve in order to meet sudden spikes in demand. You can optimize for costs, running close to the line and accepting the possibility that you will tax your resources if that spike arrives. Alternatively, you can aim for the middle, with a generous but not excessive level of spare capacity. In addition to optimizing for availability, cost, or a blend of both, you can also set a custom scaling threshold. In each case, AWS Auto Scaling will create scaling policies on your behalf, including appropriate upper and lower bounds for each resource. AWS Auto Scaling in Action I will use AWS Auto Scaling on a simple CloudFormation stack consisting of an Auto Scaling group of EC2 instances and a pair of DynamoDB tables. I start by removing the existing Scaling Policies from my Auto Scaling group: Then I open up the new Auto Scaling Console and selecting the stack: Behind the scenes, Elastic Beanstalk applications are always launched via a CloudFormation stack. In the screen shot above, awseb-e-sdwttqizbp-stack is an Elastic Beanstalk application that I launched. I can click on any stack to learn more about it before proceeding: I select the desired stack and click on Next to proceed. Then I enter a name for my scaling plan and choose the resources that I’d like it to include: I choose the scaling strategy for each type of resource: After I have selected the desired strategies, I click Next to proceed. Then I review the proposed scaling plan, and click Create scaling plan to move ahead: The scaling plan is created and in effect within a few minutes: I can click on the plan to learn more: I can also inspect each scaling policy: I tested my new policy by applying a load to the initial EC2 instance, and watched the scale out activity take place: I also took a look at the CloudWatch metrics for the EC2 Auto Scaling group: Available Now We are launching AWS Auto Scaling today in the US East (Northern Virginia), US East (Ohio), US West (Oregon), EU (Ireland), and Asia Pacific (Singapore) Regions today, with more to follow. There’s no charge for AWS Auto Scaling; you pay only for the CloudWatch Alarms that it creates and any AWS resources that you consume. As is often the case with our new services, this is just the first step on what we hope to be a long and interesting journey! We have a long roadmap, and we’ll be adding new features and options throughout 2018 in response to your feedback. — Jeff;

Security/ Maintenance Update: WordPress 4.9.2

WP Engine -

WordPress has released a new maintenance/security update today to WordPress core: version 4.9.2. Version 4.9.2 comes with minor fixes which the WordPress core team deemed impactful enough to warrant a release. The release includes both security hardening fixes and a handful of smaller bugs. As with all security-related updates, WordPress has released patches for older… The post Security/ Maintenance Update: WordPress 4.9.2 appeared first on WP Engine.

7 examples of .MOVIE domains in action

Name.com Blog -

2017 was a great year for movies and an even better year for New Domain adoption. These two worlds collided with a collection of blockbuster films that adopted .MOVIE domains for their promotion. Check out some of the best examples. thecommuter.movie This action-thriller starring Liam Neeson tells the story of an insurance salesman who finds […] The post 7 examples of .MOVIE domains in action appeared first on Name.com Blog.

WP Engine Employee Spotlight: Libby Baker, HR Generalist

WP Engine -

In this blog series, we talk to WP Engine employees to learn more about their roles, what they love about the city they work in, and hear from them what they like most about working at WP Engine. In this interview, we talk to Libby Baker, the HR Generalist at WP Engine’s headquarters in Austin. … The post WP Engine Employee Spotlight: Libby Baker, HR Generalist appeared first on WP Engine.

cPanel Transparency Initiatives

cPanel Blog -

Transparency reports are customer driven: your customers want to know in what circumstances you might disclose their data to governments. Governments also want to know how you manage their requests. Because of this, transparency reports have increasingly become something that distinguishes great companies from good companies. Indeed, groups like the Electronic Frontier Foundation have begun to issue reports that award “stars” to companies based on their commitments to transparency. Why Transparency Reporting Matters When companies ...

To India and Beyond!

Nexcess Blog -

After an amazing week of Yoga and meditation in the holy city of Rishikesh right beside Ganga river, it’s time for a Meet Magento India recap! The day started early setting up the booth with all our swag in the amazing venue Wagento choose for the event. Brent and Vijay opened the first Meet Magento… Continue reading →

The Most Popular Jobs and Companies for College Graduates

LinkedIn Official Blog -

As we approach the halfway point of the school year, many students are starting to think about graduation. But, like all soon-to-be grads it’s often a struggle to figure out the best way to begin your job search. To help you prepare to enter the workforce, we’ve compiled our second annual list of the most popular companies and jobs for grads. This year, Amazon has taken the top spot on the list of most popular companies, having hired twice as many 2017 graduates as any other company on this... .

Introducing The New wpengine.com

WP Engine -

Hello – I’m David Fossas, Director of Brand for WP Engine. If you’re a returning user, you may have noticed that our website has looked a bit different in the last month. Well, today we’re excited to formally announce that we have launched our new corporate website: wpengine.com. In this blog post, I’ll give a… The post Introducing The New wpengine.com appeared first on WP Engine.

Liquid Web Announces the Launch of Managed WooCommerce Hosting

Liquid Web Official Blog -

Liquid Web Announces the Launch of Managed WooCommerce Hosting, the Industry’s first platform dedicated to WooCommerce Stores LANSING, Mich., Jan. 16, 2018 — Liquid Web, LLC, (www.liquidweb.com), the market leader in managed hosting and managed application services to SMBs and web professionals, has officially launched the industry’s first platform dedicated to WooCommerce Stores. “Our Managed WooCommerce Hosting product is more than just a simple one-click plugin installation. We’ve built a real offering,” said Chris Lema, VP of Products and Innovation.  “We’re combining the power of WooCommerce with the industry-leading managed hosting expertise of Liquid Web, allowing store owners to focus on growing their business and leaving the hosting headaches to us.” WooCommerce is the fastest growing eCommerce platform for store owners today. It sits on top of WordPress which is well known and free.  People choose WooCommerce because they sense that it’s an easy to use platform that they can get started with a minimum investment.  However, as their stores grow, they are challenged by a lack of staff and expertise to handle the increasing need for design, development and devops.  Now they can buy an online store solution with the expectation that they have a provider who is an expert in hosting and a partner in risk mitigation. The only hosting solution specifically designed for WooCommerce, Liquid Web’s Managed WooCommerce Hosting offering is a unique answer to common pain points for SMB store owners. Dynamic Resizing Without Downtime We’ve built a platform that can autoscale.  This elastic and scalable platform gives store owners all the resources they need, helping stores stay fast, without requiring architecture or server changes.    High performance Under Heavy Load We’ve built a different set of tables to store order data that reduce query loads by 95% and increase capacity (without upgrading plans) by more than 75%.   Performance Tests Whenever We’ve created more than 20 performance tests to help store owners know, in advance, that stores will be ready for whatever traffic comes.   Far More Than Google Analytics Our partnership with Glew means we can help store order information into actionable data that transforms how SMB’s grow their business.   Paying Attention to Abandoned Carts Our partnership with Jilt, the leader in abandoned cart technology for WooCommerce means store owners can take immediate action to capture lost revenue. “Our customer isn’t buying hosting. Or a plugin. They’re not buying technology. They just expect it all to work. This is why we’re in the ‘managed’ business.  We’re innovating and delivering value in a crowded market with a clear sense of the features that make a difference to our SMB stores owners and the designers, developers and agencies who serve them”, said Lema. “With the addition of Managed WooCommerce Hosting to our product portfolio, we further our mission to empower web dependent professions all over the world to create content and commerce more easily, without worry and knowing they have a real person to turn to when they need help,” said Liquid Web CEO Jim Geiger. “We are very excited about the launch of this innovative product, reaffirming our commitment to simplifying how our SMB customers experience hosting and cloud services and having an important role in powering their business potential”. To learn more about Liquid Web’s Managed WooCommerce Hosting offering visit: https://www.liquidweb.com/products/managed-woocommerce-hosting/   About Liquid Web Marking its 20th year anniversary, Liquid Web powers content, commerce and potential for SMB entrepreneurs and the designers, developers and digital agencies who create for them. An industry leader in managed hosting and cloud services, Liquid Web is known for its high-performance services and exceptional customer support. Liquid Web offers a broad portfolio designed so customers can choose a hosting solution that is hands-on or hands-off or a hybrid of the two. The company owns and manages its own core data centers, providing a diverse range of offerings spanning from bare metal servers and fully managed hosting to managed WordPress and continues to evolve its service offerings to meet the ever-changing needs of its web-reliant, professional customers. With over 32,000 customers spanning 150 countries, the company has assembled a world-class team, global data centers and an expert group of 24/7/365 solution engineers. As an industry leader in customer service*, the rapidly expanding company has been recognized among INC Magazine’s 5000 Fastest Growing Companies for ten years. Liquid Web is part of the Madison Dearborn Partners family of companies. Madison Dearborn Partners, LLC (“MDP”) is a leading private equity investment firm based in Chicago. For more information, please visit www.liquidweb.com, or read our blog posts at http://www.liquidweb.com/blog. Stay up to date with all Liquid Web events on Twitter and LinkedIn. *2016 Net Promoter Score of 71 Contact: Mayra Pena, mpena@liquidweb.com The post Liquid Web Announces the Launch of Managed WooCommerce Hosting appeared first on Liquid Web.

What Is the Single & Most Important Thing to Improve Conversions?

Liquid Web Official Blog -

What’s the one thing you can do to increase your store’s conversions? Every day you can find a new post with advice about your eCommerce store and how to improve your conversion rates. These tips and tricks are all fantastic, but they can easily pile up. How do you prioritize them? And how much should you invest – since their mileage varies? You’ve likely heard that you should offer free shipping. Amazon gets the blame for this one – even though they don’t write the posts. People simply compare every store to Amazon’s and suggest that if you have a shipping fee you’re going to lose the customer. While we’re not sure that’s exactly true, we do know it’s one of the most often delivered pieces of advice. You’ve also been told that you need excellent images. If you’ve not read the story of how AirBnB doubled their revenues in New York City, as they were getting going in 2009, it’s a fun story of how a $5,000 camera changed everything. People need to see what they’re getting when deciding on a purchase. You’ve heard that your checkout needs to be clean and clear. Peep Laja over at ConversionXL higlights a long list of conversion rate killers and several are around the checkout process. He highlights the need to think about progress indicators, multiple payment options, and keeping the checkout forms short. All of these are great ideas. But if every one of them has a cost to complete, even if it’s just the time it takes for you to make changes to your own site, how do you judge which ones you should pursue? Many people will say the same thing – test, test, test. What they’re telling you is that you need to do all of them and then see how well they paid off – which is fine if you’re technical and can do them yourself, in a single afternoon. But what if some of these require days or weeks of work? What if they require you to hire a developer? What about cart abandonment software? People have said that the right approach to shopping cart abandonment can lift conversions by up to 30%. It doesn’t matter how much revenue you’re making on your store, that’s nothing to sneeze at. But it will take picking a solution and integrating it with your store. Is that easy or time consuming? Should you use live chat software? Others highlight the power of having customers ask questions via live chat software on the store. Even if you do evaluate multiple options and pick one, and you integrate it with your site quickly, there is still the question of staffing the chat software so that customers can actually get their questions answered, right? Conversion rate optimization for online stores is endless Neil Patel wrote a blog post more than a year ago with 8 things you could do, titled How to Quickly Improve the Conversion Rate of your Ecommerce Store Without Spending a Dime. While he was correct that these items didn’t have a direct fees associated with them, a friend tried to do all 8 and discovered there were actual costs for many of them. Particularly when it comes to videos (tip #3), my friend already had a phone that shot great video, but he needed better lighting for product videos and that had a cost. He also needed a white box that would create a shot of the product without distraction. And he purchased audio clips to run in the background. One this is true – the articles by Peep and Neil are excellent sources of conversion rate optimization tips. We’ve seen articles that have long lists of steps you could take (20, 30 and 40 tips) to improve conversions. But that’s not our goal. Our focus is on the most important thing, the one thing, you can do to improve your conversions. And we believe it’s the first thing you should focus on, before all the rest. The single & most important thing to improve conversions The single most important thing you should focus on is speed. Before you focus on anything else, this single aspect of your site will have the most impact and effect on your conversions – and not by single digit percentages. The good news is that real user monitoring data from 33 major retailers shows that conversion rates increase 74% when page load times decrease from 8 to 2 seconds. As you work on the load times of the pages on your site, you’ll see it pay dividends. In the Spring of 2017, Akamai reported: Peak conversions were under 2.7 seconds for page load times A 100-millisecond delay in load time hurt conversion rates by up to 7% The lowest bounce rates correlated to load times under 1.2 seconds A 2-second delay correlated with up to a 51% decrease in session length The speed of your store when it comes to loading its pages has the most impact on conversion and revenue than any of the previous items mentioned. Here’s the thing that no one talks about in the hosting world Hosting companies with their own data centers make large investments in assets – these capital expenditures (CapEx) include buildings, servers and the emergency equipment to protect the datacenters from fires. While you see some hosts shifting to an OpEx (operational expenditures) model to increase their business agility, they face other challenges (like not having direct control over their infrastructure, struggling to explain to customers that they’re having their own vendor problems, pricing and more). But for companies that have made their own investments into data centers and hardware, they’re not likely to make a change to their technology stack quickly. After all, it would require another major investment. As you would expect, the performance of these data centers degrades over time when hosts don’t make additional investments. And that has a direct impact on the performance of your own site. We don’t talk about it a lot, but here’s the reality. The fastest way to get better performance on your site is to change hosts to one that has recently made an investment in their infrastructure. It will likely mean that you consider making a move like this every 4-5 years, unless you know for sure that your host is making regular and continual investments on their platform. Did you know the average WooCommerce store loads slowly? It’s a sad fact that most of the WooCommerce stores we see all over the world load slowly. On average, we see stores load in 5-10 seconds. And we know how that impacts a store’s conversion rates. These stores and their performance often struggle for a variety of reasons including: Under-resourced hosting plans Outdated data center hardware Poor performing WordPress themes Poorly optimized images Poorly written third party scripts Notice that none of this is related specifically to WooCommerce itself. Our WooCommerce Stores can load in under 1 second At Liquid Web, we’ve made the investment in new hardware and designed new clusters where we’ve tested WooCommerce stores (with tens of thousands of products and thousands of orders for each product) and seen consistent load times under one second. It’s a combination of several dynamics – engineering, software, partnerships and more. But the results are clear – and work in the favor of every store owner. Because faster sites have better conversion rates, by far. Check out our new Managed WooCommerce Hosting product. The post What Is the Single & Most Important Thing to Improve Conversions? appeared first on Liquid Web.

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